Name : IRCHAN ARDIAN SYAH

NPM : C1B020128

KELAS :A
BAHASA INGGRIS

9. Look at the adjectives below and write down a company or product you
associate with each one. Then compare your results with your partner. Did you
write down any of the same companies/products?

a. Reliable : Car warranty

b. Easy to use : Smartphone
c. Luxurious : Jewelry
d. Good value for money : Car
e. Trustworthy : Intel
f. Innovative : SpaceX
g. Unusual : Neuralink
h. User friendly : Smartphone

Which characteristics do you want people to associate with your products or services?
Why?
Trustworthy, Innovative, User friendly, and Unusual because by becoming Innovative we
will have more chance to have customer attention, by making it unusual it is a point plus for
gaining a customer, for trustworthy and user friendly they will are important thing when the
products have a attention from the customer, they could become a leap for a better product
we sold.

What are your company’s brand values (or what should they be)? Does your company
have a slogan? What is it?
 Leadership: The courage to shape a better future.
 Collaboration: Leverage collective genius.
 Integrity: Be real.
 Accountability: If it is to be, it's up to me.
 Passion: Committed in heart and mind.
 Diversity: As inclusive as our brands.
 Quality: What we do, we do well.
10. Work with a partner. First use the profiles in the Partner Files to discuss the brand values
of ‘your’ company, the national rail service. Then present your ideas to the rest of the class.
Answer :
We think, the most effective values for our company would be the passions and the quality
we will bring in the future, with passion we can make a difference in branding world
because what make other difference is their passion, with quality we bring differences at the
top the better the quality the better the brand values, What we do, we do well.

11. How many expressions with brand do you know? Match the terms in the box with their
definitions

1. What a brand is called – Brand name

2. How much people are aware of a brand – Brand awareness
3. What a company wants people to think about a brand – Brand identity
4. What people actually think about a brand – Brand Image
5. When a product doesn’t fit the company brand – Off-brand
6. The value (either monetary or not) that a brand adds to a product or service – Brand
equity
7. When people like a brand and buy it again and again – Brand loyalty
8. When a product or service is associated with a brand – Branding
9. When an existing brand is used to support a new range of product – Brand extension
10. When a component of a product becomes a brand in its own right (e.g Intel in PCs) –
Derived brand