SWOT Analysis of PRAN Food Limited

As far we know SWOT analysis is a combination of analysis of a company which includes Strength,
Weakness, Opportunity and Threat of that company. Let’s make SWOT Analysis of “Agricultural
Marketing Company Limited (PRAN).

Strength of Agricultural Marketing Company Limited (PRAN)

As far we know Agricultural Marketing Company Limited (PRAN) is one of the leading food producing
and food exporting company in BD. PRAN Juice, PRAN Mango Bar, PRAN Badam Vaja, PRAN Squash
are the well known and well consumed product in BD produced by them. Besides this they have
produced more than 50 verities of products.

Besides this Agricultural Marketing Company Limited (PRAN) is also export their products more than
45 countries. Their product chain is too large.

Though in recent years, their profitability is in downward position their food become a brand. If they
take care more about it, they will be a best company.

Weakness of Agricultural Marketing Company Limited (PRAN)

Though PRAN is a leading food company, it is not that much well profitable company now. In 2009 and
2010 their profitability becomes fluctuated. Thus PRAN is too much fluctuated company. All the
activity ratios, liquidity ratios in last 5 years the company performance is jumping. It makes the firm
risky for the investors to invest.

PRAN prefer short term loan but it increase the interest expenditure.

Maximum products of PRAN of Agricultural Marketing Company Limited (PRAN) are not that quality
level which customer wants. They should try to maintain the quality. A market research is important
to take decision about it.

Opportunity of Agricultural Marketing Company Limited (PRAN)

PRAN is concern of PRAN GROUP is famous for their food products. Besides this, their mission is to
Bangladesh hunger and poverty free, aim is to producing quality food. They have the opportunity to
fulfill their mission.

If PRAN tries to increase their food quality more that the customer wants, their sales will be increasing
their productivity. It’s good sign of development. And by make time series analysis of PRAN they are
improving.
Threat of Agricultural Marketing Company Limited (PRAN)

There lie a lot of threats for PRAN. The competitors of PRAN are strong enough to produce quality
goods. They produced maintain better quality then PRAN. Square consumer products, Akiz product
limited, BD food Limited , Arku Ltd, COcola Foods ltd, Are becomes threat for the company.

PRAN is not aware of creating a branding image of their products. Their marketing policy in too old and
not .