Blue Hen Leadership Program


Tier 2 2017-2018
Participating Organization Project Proposal (EXAMPLE)*
* This example proposal was changed/modified from an original project proposal.

1. Nonprofit/Organization Name: Wilmington Green Box

2. Executive Director: — Jason Aviles 


Email Address: — Wilmingtongreenbox@gmail.com


3. Name(s) of employee(s) who will be working directly with students:


1. Jason Aviles Email: — wilmingtongreenbox@gmail.com

2. John Naughton Email: — wilmingtongreenbox@gmail.com

4. Description (1/2 page max): Please include your organization’s mission, your
objectives or goals for the upcoming year, the organizational structure, size,
etc.

Mission Statement: Our mission is to provide at-risk teens with entrepreneurial jobs while
supplying urban city communities with access to cold pressed juices and healthy goods. 

Guiding Principles of Wilmington Green Box:

i. Educate, train and employ at-risk teens
ii. Provide urban city communities with direct access to healthy goods
iii. Educate people on nutrition and health, through food workshops and demonstrations

Organization Goals for the Upcoming Year:

○ Work with BHLP students to create a teen training manual (including intake
process)
○ Set up delivery operation and/or catering sales outlet (including marketing
materials to promote)
○ Work on a marketing strategy to reach corporate businesses, community
organizations, local businesses, and residents.

Organization Structure and Size

Our organization has two co-founders and three people on the Executive Board. We currently
have four part time teen employees, one part time adult employee, and one full time adult
employee. Due to the small size of the organization, the two cofounders take on various roles
to support the organization.
5. Project Overview: Please describe the project or identified problem you would
like your Tier 2 team to address. Include: 

a. Brief description of project or identified problem.
Up until this point Wilmington Green Box (WGB) has been a seasonal operation. Now
that our bottled cold pressed juices are being sold at Harvest House Delaware it gives
us an all year round sales outlet, but we’re looking to expand sales outlets so we can
increase sales during the colder seasons. 

b. Why this project is relevant to your organization.
Our organization now has an increasing demand and we need to come up with
creatives solutions to meet this demand all year around (especially during the cold
seasons).


c. Activities that your Tier 2 team might engage in.
● Meeting bi weekly in person
● Having team conference calls once a week
● Visiting commercial kitchen and kiosk location
● Meeting and working with teen employees
● Meeting with community partners

d. How this project supports BHLP Tier 2 learning objectives:

● Understand the mission and structure of WGB
● Apply knowledge of group leadership as students complete a project designed to move
a local non-profit closer towards fulfilling its mission and tapping into more
opportunities.
● Understand and value the importance of team work.

Students will understand the importance of setting goals and having a vision. At the
beginning of the project, we will discuss the ins and outs of our organization. Students
will be given the proper guidance and teachings in order to successfully meet our
expectations and fulfill our goals. We pride ourselves on good moral and expect
students to be positive, optimtaisc and motivated.

e. Skills needed to accomplish project successfully.

Knowledge of team-builders, close attention to detail, strong written communication
skills, active listening skills, experience working with teens, positive mental attitude,
hard working, self motivating, responsible, action taker.

f. Monthly timeline draft of project goals.

September
● Meet with our company liaison to discuss project and team expectations
● Attend our team meeting to get better-acquainted with goals of the project
October
● Plan out action steps and goals in order to meet projects expectations
● Research different sales outlets and/or delivery operations we can adopt to meet
demand
● Meet team and teen employees
● Identify key employee goals and objectives
November
● Start laying out teen employee training manual structure
● Solidify sales outlet that we will choose and begin to lay out logistics in order to
facilitate
December
● Finalize the training manual and fill in all necessary details
● Officially launch new sales outlet, including marketing materials and promo
February
● Hire teen using new training manual and work kinks out
● Lock in and facilitate first new sales outlet client

6. Desired Outcomes: Describe what a successful experience and project might

look like. Include deliverables and achievable outcomes.
Successful Project: We create a well written teen employee manual that we can use to
intake and train new teen employees. We develop a new sale outlet that will allow us
to increase sales during the colder seasons.

Successful Experience: BHLP Tier 2 students always feel as though they are “in the
loop” with the goals of our organization, and have a clear understanding of big and
small goals. Communication between the students and the organization is at least
once a week, and students feel comfortable pointing out where the organization can
improve efforts or take a different approach to solving a problem.

7. Provide 3 dates that work for your schedule, on which you are able to meet
with Dabney (BHLP Graduate Assistant) &/or Susan Luchey (BHLP
Director)before August 10 . These dates should exclude the week of July 9-14.
At this meeting, we would like to discuss the following questions:

● What are the problems your organization is trying to solve through this
project?
● What resources are available to generate solutions to these problems?
● How much time are you willing to spend to work with students who will
help assist your organization?
● What is preventing your organization from reaching your goals?
● How would you measure success of this project?
● Who is responsible for moving the project forward after evaluating the
checkpoint at each stage of the project?
● Describe the ideal student team, and the expectations of your
relationship with them.