Company Profile

Building an excellent reputation over the years, Haleeb Foods continues to be at the forefront of
product and packaging innovation. By the grace of God, it has achieved market leadership in
several food categories with a very strong portfolio, consisting of leading national and
international brands – Haleeb, Candia, Dairy Queen, Tea Max, Skimz, Tropico and Good Day.
Apart from its extensive nationwide distribution networks, Haleeb Foods is also serving several
export markets including South Korea, Bangladesh, Afghanistan and the Central Asian states.

Haleeb Foods has the distinction of being the first company in Pakistan to use Tetra Pak’s novel
packaging formats, Tetra Brick Aspetic (TBA) and Tetra Fino Aseptic (TFA). Haleeb Foods has
also introduced a number of unique products previously unknown to the Pakistani market, like
Haleeb Labban, delicious traditional lassi (buttermilk) prepared with pure thick milk and yogurt,
Candia Tea Max, cardamom flavored tea whitener, Candia milk, packed in distinctive food grade
plastic bottle, and Haleeb Good Day, 100% pure and natural fruit juice, free of added sugar,
artificial flavors and preservatives.

All this and more makes Haleeb Foods Pakistan’s number 1 and fastest growing packaged food
company. As of fiscal 2006, its annual turnover is Rs. 9 Billion.

International Certifications

Haleeb Foods’ products are made with great care, and marked with our quality seal of
recognition. We are the only dairy company in Pakistan that undertakes 21 rigorous quality
control tests on every portion of the milk collected by our teams. These internationally recognized
tests are used to check for: a) adulteration, b) microbiological contamination and c) adequacy of
nutritional contents. All processes, from preparation to quality assurance to packaging, are
undertaken employing state-of-the-art technology and equipment. Therefore, we take great pride
in the fact that Haleeb Foods is the only food company in Pakistan that has the following
international certifications of quality and prestige:

HACCP (in process controls for safer products)

ISO 9002 (better quality for greater customer satisfaction)
ISO 14000 (environment-friendly operations)

Haleeb Foods was established in 1986 and its first product was Haleeb milk. Since then,
it has continued to provide quality products to its consumers with product and packaging
innovations. Other products and their dates of launch are as follows:

1997 Haleeb Asli Desi Ghee

1998 Haleeb Cream, Candia Skimz Milk Powder
1999 Candia Milk, Candia Skimz Liquid Milk
2000 Tropico Juice Drink, Haleeb Dairy Queen
2001 Haleeb N'rish Instant Full Cream Milk Powder
2002 Haleeb N'rish Fortified Instant Full Cream Milk Powder
2003 Candia Tea Max Dairy Whitener, Haleeb Butter, Haleeb Plain Yogurt, Haleeb Lassi
Drink
2004 Haleeb Good Day Pure Juice, Haleeb Fun Day Juice Drink, Candia Candy'Up
Flavoured Milk
2005 Haleeb Cream With Honey, Haleeb Tea Max with Cardamom, Haleeb Labban, Haleeb
Good Day(Mix Fruit, Red Grapes, Mango Pineapple)
2006 Haleeb Reshmi Pack, Candia Classic, Skimz Pouch, Tropico Nectar
2007 Haleeb Cheddar Cheese

Haleeb Foods is Pakistan’s number 1 and fastest growing packaged Food Company. As
of fiscal 2006, its annual turnover is Rs.9 Billion. Recently, Haleeb Foods has built yet another
plant in Rahim Yar Khan whose purpose is to provide Haleeb’s quality products to maximum
number of consumers.

Mission Statement

Build Branded food business to improve quality of life by offering tasty, affordable and highly
nutritional products to our consumers while maximizing stake holders' value

vision statement

Most Innovative and fastest growing food company offering products enjoyed in "every home
every day"

Quality Policy

We are committed to :
Build branded food business to improve quality of life by offering tasty, sage, hygenically
processed, affordable, highly nutritional food products through environment friendly processes to
our customers while maximizing stake holders' value.

Meet the requirement of all relevant legislation and regulation related to consumer satisfaction &
safety, environment and other applicable laws etc.

To prevent pollution through controlling levels of harmful emission, effluents and other wastes.

Contribute to safe and healthy environment for our country.

Promote mutual trust with customers, suppliers, employees, shareholders and community.

Provide all the necessary resources for the continual improvement in quality, safety of our
products, processes and environment.