MPH Group Malaysia Sdn Bhd may be a Malaysian bunch of companies best known for its book

retailing and online retailing services as well as being included within

the printing, distributing and conveyance of books and library administrations in Malaysia and
Singapore. Its bookstore chain, MPH Bookstores Sdn Bhd, headquartered in Petaling Jaya, Selangor,
is among the biggest in Malaysia after Well known.

MPH Bookstores right now has 29 outlets in Malaysia and one in Singapore. It includes

a overwhelming nearness within the Klang Valley, working in major shopping outlets counting NU
Sentral, Subang Parade, Mid Valley, Publika, Melawati Shopping center and in Cheras. In Singapore,
the MPH bookstore is found in SingPost Centre. MPH has also branched out into the online book
retailing in 2000, with the highly popular MPH portal providing a platform for customers to have a
safe and easy way of purchasing products from MPH.

(i) Mission, Vision and Core Values

Vision

To inspire intellectual development amongst the community we serve by offering quality books and
other related products and services.

Mission

To establish MPH as leading regional brand in the book industry by consistently adopt the following
core values:

“PASSIONATE”

P-Pesevere, do not give up easily and Adopt a ‘Can Do’ Attitude

A-Aim high and Expand Boundaries

S-Serve Wholeheartedly and with Integrity

S-Stay Focused on Energized, Work Fast at All Times

I-Innovate and improve to Stay Ahead

O-Offer Outstanding Products and Services that Deliver Premium Value

N-Nurture Intellectual Development amongst the Community we Serve

A-Admired by Employees, Business Pertners and the Community

T-Teamwork a must, Succeed through Unity

E-Emphasize Positive Return on Investment for all Stakeholders

Core Values

Enrichment Beyond Knowledge