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Apparel Exports

Incoterms
In the second article on
International Commercial Terms or
Incoterms 2010, Vasant Kothari
discusses the importance of these
terms and how to choose them. 2010

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the International Commerce Terms,
known as ‘Incoterms’, are the most
commonly accepted terms of sale in
international business. It defines the
responsibilities of the exporter and
buyer in the arrangement of shipments
and transfer of liability involved in their
international sales.
When we buy, it tells us:
• If we have to make logistics
arrangements to move the goods
• If we have to make arrangements to
clear goods for export and or import
• What is included in our price
( freight, duties, import/export fees)
• If there is a problem in transit, who
holds the responsibility
When we sell, it tells us:
• How to price our sales transaction
(do we include freight, duties and
taxes in our price?)
• Do we have to export clear the
shipments or do we have to import
clear the shipments?
• Do we have to make the logistics
arrangements?
• What is our responsibility if there is a
problem in transit

Key points to remember

Incoterms are international


rules accepted by governments,
legal authorities and practitioners
worldwide.
© Nilanjan Bhattacharya | Dreamstime.com

obligations, costs and


Why Incoterms? risks in the international
• Incoterms are international rules transaction and
accepted by governments, legal reduces the risk of legal
authorities and practitioners complications.
worldwide • They can assist in defining
• Reduces or removes uncertainties what costs the purchase
arising from differing interpretations price includes (e.g. prepaid
of shipping terms in different international freight,
countries. prepaid duties, insurance,
• Reference to a proper Incoterm in a etc.), and clarify the risks
contract clearly defines each party’s and liabilities.

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Incoterms
deals with cost
and risk as a result
of international
delivery.

• Incoterms deals with cost and risk as


a result of international delivery
© Claude Beaubien | Dreamstime.com

• Incoterms has nothing to do with the


following issues
o Title of the goods
o Quality of underlying goods
o Breach of contract
o Transfer of the property right
o Unforeseeable and country. The main reason for this is the commercially. If less favourable terms
unavoidable events desire for local shipping and insurance are offered ( for example, FOB rather
markets to benefit from the importing than DDP) one could lose out on the
industry rather than those of the business. For example, within the EU it
How to choose an exporting country. is a standard practice for goods to be
INCOTERM? sold on a ‘delivered’ basis.
The regulations of the country Standard practices
of the buyer Some countries and areas of the The method of transport used
Certain countries have regulations world may not have regulations There are certain Incoterms, which are
regarding the terms that must be regarding the terms that must be used. only suitable for traditional sea and
used when goods are brought into the However, it may be a normal practice inland waterway carriage.

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Exporter should also remember that
the same Incoterm may not always be
suitable for the same customer.

Customer service
Although it is essential for the Exporter
to meet the Buyer’s obligations under
the chosen Incoterm, it is equally
important for him to offer competitive
terms. It is unwise for the Exporter to
offer terms that are easy for him, if they
are not suitable for the customer.

Availability of information
It is essential that the Buyer and the
Exporter are able to meet obligations
under the chosen Incoterm. For
example, there may be occasions when
Exporters are unable to obtain an
import license or clear the goods for
import - on these occasions the term
DDP cannot be used. Additionally, it
is important that the Exporter should
be able to obtain good services and
reasonable quotes for the services.
For instance, when exporting to some
remote regions in Russia, it may not
be possible to obtain a quote to the
customer’s premises or to ensure that
the service provided is reliable and that
the goods have arrived. In these cases,
a more appropriate Incoterm should
be used where one can take on lesser
responsibility.

Who chooses the


Incoterm – the Exporter
© Matthew Tourtellott | Dreamstime.com

or the Buyer?
Often the Incoterm to be used will be
decided by the customer. An enquiry
may be made for ‘the best price, CIF
Perth, for the following goods...’. When
faced with this situation the Exporter
may choose just to quote as requested.
At the other end of the spectrum, the partners negotiation can start from the decides to ‘contract for insurance’, the
Exporter may give a usual export quote beginning of the relationship, but even term used should be changed to CIF.
such as ‘EXW’ or ‘FOB’, especially if in an established trading relationship
they are in a niche market, and leave it is worth checking the terms used, Exporter should also remember that
the customer just to accept the terms perhaps once a year, to ensure that the same Incoterm may not always
as offered. they are still acceptable to both parties be suitable for the same customer. If
and just as importantly, that the terms the usual Incoterm used is FOB, but
However, it can be beneficial to both used are still applicable to the method an urgent consignment of spare parts
the Exporter and the Buyer to negotiate of trading. For example, if the term is needed and sent by air, then an
the terms to be used. With new trading usually quoted is CFR, but exporter alternative, such as FCA, should be used.

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and can carry out their obligations. • Under certain circumstances where
It is essential • Ensure that you are able to obtain the exporter is supplying Free of
enough information to give a quote Charge, or warranty parts at their
that the Buyer and for a certain Incoterm. expense it may warrant ‘D’ Terms.
the Exporter are able • Ensure all staff (especially those • Even in these cases confusion reigns
involved in sales and marketing) as to who should pay for what and this
to meet obligations is properly trained in order to should be clearly spelt out – e.g. DDU
under the chosen understand the basic principles (customs cleared, wharfage paid) or
of Incoterms and in particular the DDP (Vat unpaid)
Incoterm. details of the individual Incoterms. • In some cases, it may not be possible
• Incorporate the decided terms into to stipulate the exact point, at the time
Obviously, the customer will usually all relevant commercial paperwork the contract of sale is entered into. At
have more influence but finding a term such as invoices, quotations, terms this stage reference may just be made
that suits both parties is often a way to and conditions of sale. to a ‘range’ (e.g. FOB UK Port or CFR
ensure that both the parties know and • Read Incoterms 2010. SA Port).
understand their obligations and thus • When this is the case, the buyer must
avoid problems later.
Tips on using Incoterms stipulate in the contract or indent
• Since it should be possible to use the that the buyer reserves the right to
Checklist trade terms in differing trades and stipulate at a later date.
• What method of transport is to be regions, it is impossible to cover all • The buyer is then obligated to do
used? obligations with precision. so in a reasonable time before the
• What are the terms currently used? • It is important then for the shipment takes place or must bear
Who chooses these terms? buyer to be very specific about the consequences of risk and cost for
• Are there any company policies on his requirements and add to the failing to do so.
which terms should be used and how Incoterms to clarify any doubt. • Failure to stipulate any conditions or
much responsibility should be taken? • For example Ex works (cleared for requirements gives the exporter the
• Are there any restrictions on the export) Incoterms are not ‘cast in right to do so at the buyer’s expense
term to be used imposed by the concrete’ and can be tailored to suit and risk.
country of importation? a particular circumstance. • In most cases, both the parties know
• Are there any commercial norms • Wherever possible buyers must avoid what packaging is required for a
in the country with which you are the use of ‘D’ terms as these create safe carriage, however the required
dealing? problems. packing should be specified in the
• Discuss the terms to be used with • These terms put the cargo totally contract e.g. EXW (Packed for sea
your trading partner, taking their out of the control of the buyer and transport, cleared for export).
point of view into account. entirely at the mercy of the exporter • Many insurance claims are repudiated
• Ensure that both parties understand • Exporter rules movement and costs. due to ‘insufficient packing’. r

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