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Incoterms
In the second article on
International Commercial Terms or
Incoterms 2010, Vasant Kothari
discusses the importance of these
terms and how to choose them. 2010
Customer service
Although it is essential for the Exporter
to meet the Buyer’s obligations under
the chosen Incoterm, it is equally
important for him to offer competitive
terms. It is unwise for the Exporter to
offer terms that are easy for him, if they
are not suitable for the customer.
Availability of information
It is essential that the Buyer and the
Exporter are able to meet obligations
under the chosen Incoterm. For
example, there may be occasions when
Exporters are unable to obtain an
import license or clear the goods for
import - on these occasions the term
DDP cannot be used. Additionally, it
is important that the Exporter should
be able to obtain good services and
reasonable quotes for the services.
For instance, when exporting to some
remote regions in Russia, it may not
be possible to obtain a quote to the
customer’s premises or to ensure that
the service provided is reliable and that
the goods have arrived. In these cases,
a more appropriate Incoterm should
be used where one can take on lesser
responsibility.
or the Buyer?
Often the Incoterm to be used will be
decided by the customer. An enquiry
may be made for ‘the best price, CIF
Perth, for the following goods...’. When
faced with this situation the Exporter
may choose just to quote as requested.
At the other end of the spectrum, the partners negotiation can start from the decides to ‘contract for insurance’, the
Exporter may give a usual export quote beginning of the relationship, but even term used should be changed to CIF.
such as ‘EXW’ or ‘FOB’, especially if in an established trading relationship
they are in a niche market, and leave it is worth checking the terms used, Exporter should also remember that
the customer just to accept the terms perhaps once a year, to ensure that the same Incoterm may not always
as offered. they are still acceptable to both parties be suitable for the same customer. If
and just as importantly, that the terms the usual Incoterm used is FOB, but
However, it can be beneficial to both used are still applicable to the method an urgent consignment of spare parts
the Exporter and the Buyer to negotiate of trading. For example, if the term is needed and sent by air, then an
the terms to be used. With new trading usually quoted is CFR, but exporter alternative, such as FCA, should be used.