PRINCIPLES OF ENTREPRENEURSHIP

ENT530

PRINCIPLES OF ENTREPRENEURSHIP
(ENT530)

SOCIAL MEDIA PORTFOLIO (40%)

INSTRUCTIONS

1. This is an individual project.

2. Each of the student has to find a product and utilize Facebook (FB) for online
marketing campaign.

3. By utilizing Facebook (FB) for marketing purposes, the student needs to address the
content of :
 Creating Facebook (FB) page
 Customing URL Facebook (FB) page
 Teaser post
 Copywriting – Hard sell and soft sell
 Graphics for online marketing

4. Student also need to register in go-ecommerce system (https://lms.go-

ecommerce.my) to get access to online module by MDEC.

5. Lecturer also need to register in go-ecommerce portal to enable the student to

choose the name of the lecturer who taught when fill up the go-ecommerce.

OCT2020/NFG
PRINCIPLES OF ENTREPRENEURSHIP
ENT530

6. Student is required to write a report which consists of the following matters:

A. Preliminary Materials

i. Cover page
ii. Acknowledgement
iii. Executive summary
iv. Table of contents

B. Body of the Report

i. Go-Ecommerce registration (Print Screen)

ii. Introduction of business

 Name and address of business
 Organizational chart
 Mission / vision
 Decriptions of products / services
 Price list

iii. Facebook (FB)

 Creating Facebook (FB) page
 Customing URL Facebook (FB) page
 Facebook (FB) post – Teaser
 Facebook (FB) post – Copywriting (Hard sell)
 Facebook (FB) post – Copywriting (Soft sell)
 Graphics

iv. Conclusion

v. Writing styles, spelling and grammar

7. The report must be submitted on or before ______________. Failure to do so will

jeopardize the student’s grade for this subject.

8. Report can be submitted using online method (email, upload to ilearn) or offline
method (hard copy via courrier services)

Disclaimer
1. No fake products are allowed.

OCT2020/NFG