Test : Social Cognition

Name ____________________

1. Jennafer travels overseas each year because she enjoys experiencing different cultures.

(a) Using this example, describe the ABC model of attitudes.

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(b) Suggest how Jennafer could have formed her attitude to travelling.

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(c) Describe two functions that holding such an attitude may serve Jennafer.

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2. Kim travels to school by public transport because she likes to minimise car emissions into the air.

(a) Explain what is meant by the “bidirectional relationship” between attitudes and behaviour.

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(b) Indicate the direction of the attitude-behaviour link evident in Kim’s behaviour.

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(c) Describe three factors that increase the likelihood that Kim’s attitude will have an impact on her
behaviour.

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(d) Explain how cognitive dissonance may cause Kim’s behaviour to influence attitude.

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3. Georgia is auditioning for the National Aerobics Team.

(a) Describe three ways in which Georgia can manage the impression she presents when going for the
audition.

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(b) There are three different types of social comparison.

Describe one advantage and one disadvantage of each of these types of social comparison.

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(c) Georgia’s aim is to become an expert in aerobics. She trains as hard as she can and watches as
many professional competitions as she can. Describe the type of social comparison that Georgia is
making.

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(d) Georgia notices that some of the competitors use self-handicapping.

(i) Describe the difference between real and feigned self-handicapping, giving an example of
each that the competitors could use.

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(ii) Explain how self-handicapping helps people to manage the impressions they present to
others.

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(iii) Describe a danger of using self-handicapping.

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(e) One of the competitors won in the semi-final but was beaten in the final. He explained the
difference in his performance by saying “I performed really well in the semi-final, but I had
a strained muscle during the final.”
Name and explain the type of attributional bias shown by this competitor.

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4. Sam is employed by an advertising company to comment on the effectiveness of its advertisements.

(a) List three factors that Sam would need to consider in order to comment on the topic.

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(b) Illustrated below are two advertisements concerning alcohol that the company is thinking of
releasing.
Campaign A Campaign B

(c) Name the route of persuasion being used in each of the above campaigns.

Campaign A ______________________________________________________________

Campaign B ______________________________________________________ (2 marks)

(d) Discuss and compare how each one could affect the persuasion process.

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Extended Response

5. Alex is the principal of an international high school. He is concerned that the diversity in student
backgrounds and the stereotypical portrayals of various ethnic groups could cause tension.
He has asked you for advice, with a request for answers to the following.
 How are stereotypes useful in understanding the social world?
 How are stereotypes dangerous?
 What is the relationship between stereotypes, prejudice and discrimination?
 How can negative stereotypes or prejudices be overcome?
What is your answer?
(20 marks)

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