Truland Homes Announces New Leadership Across the Gulf Coast

New construction homebuilder Truland Homes is on track for record sales and closings this year.
With sails set on continued growth and capitalizing on a strong and growing marketplace, the
company has sought nationally to attract and acquire top talent to take the company to the next
level. Truland Homes welcomes three new leaders and a promotion to the organization.

Spanish Fort, AL, November 26, 2020 --(PR.com)-- New construction homebuilder, Truland Homes, is
on track for record sales and closings this year. Fast forward from their roots as a custom homebuilder to
nearly a decade later, the company is now a full-service production builder reaching for a place on the top
100 Builder list, recognized on the Inc. 5000 list three times, and is one of the largest privately held
homebuilders along the Gulf Coast. With sails set on continued growth and capitalizing on a strong and
growing marketplace, the company has sought nationally to attract and acquire top talent to take the
company to the next level.

Charles Schetter, President and CEO of Truland Homes, has a long and impressive history in the
homebuilding industry. He desires the right people in the right seats for continued success marching the
company toward a goal of 1000 homes a year. “Growing at scale is important for our company, but only
profitable growth comes from improved processes, experience with best practices around our business
and strong leadership to carry out the vision across departments and the divisions,” stated Schetter. After
searching for best-in-class candidates across the country, Truland Homes is honored to announce three
new roles joining the company and a well-deserved promotion.

Truland Homes welcomes Water Fowlkes as Chief Financial Officer for both the homebuilding
operations and their parent company 68 Ventures. Walter joins the company with 34 years of financial
services and operations experience. Fowlkes is an accomplished Finance Executive, Corporate Officer
and Georgetown graduate with time spent leading finance teams at the Houston-based oil services giant,
Baker Hughes, supporting global financial operations at a publicly-traded Swiss chemical manufacturer,
Clariant International, and ten years in a Senior Vice President role with Bank of America out of
Charlotte, NC. Walter has family roots in the Alabama Gulf Coast area and was pleased to find a role
back home after years of experiences and travels abroad.

With continued growth, marketing needs to be on point. Jennifer Cooper is Truland’s new Chief
Marketing Officer headquartered out of Spanish Fort, AL. Jennifer has over 20 years of marketing and
advertising experience with most of her career spent in homebuilding. With time spent working for
national top 10 homebuilder Richmond American Homes and most recently as VP of Marketing for
Denver based Oakwood Homes, a Berkshire Hathaway company, Jennifer has received numerous
accolades and recognition from the NAHB and local HBA chapters for her contributions to outstanding
marketing within the industry. Jennifer will build the marketing team to support three divisions and
competitively elevate the company’s image and impact on the marketplace along the Gulf Coast.

With an eye on improved financial success and processes to grow the business, the company is pleased to
welcome James Prial as Director of Finance to Truland Homes. James is a recent MBA graduate of the

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Tuck School of Business at Dartmouth. Prior to that, he was an eight-year Marine Officer after attending
the Naval Academy. Prial was previously an intern with Truland during his last year at Dartmouth where
he spent time contributing to market research studies and financial planning along with drilling into learn
about the homebuilding industry. Prial brings years of military leadership experience, is a mentor for
Capital Partners for Education, and holds a Lean Six Sigma Yellow Belt.

While recruiting nationally, the company’s priority is internal development. With growth and hard work
comes recognition. Truland Homes is honored to promote Wesley Rider to Division President for the
Gulf Coast West Division. Joining in 2012, his own growth has paralleled that of the company. He has
risen from Project Manager, to Area Construction Manager, to Director of Construction Gulf Coast
Alabama, to Company Director of Operations. Rider has contributed to Truland’s grown from 63 closings
with $18 million in revenue to over 450 closings exceeding $150 million in revenue. He graduated top of
his class from the University of Mobile and found his passion for homebuilding while growing up in the
family concrete business. Rider is joined by Ron Haislip, newly appointed Director of Construction, who
brings 14 of experience working with Toll Brothers in a similar role.

About Truland Homes

Truland Homes is an Alabama and Florida-based Gulf Coast builder offering distinction through high
quality craftsmanship, a one-stop shopping experience and lasting value in neighborhoods their customers
call home. Founded by Alabama native and Real Estate entrepreneur Nathan Cox, Truland is proud to
have built nearly 2,000 homes to date and is ranked on the Builder top 200 list.

The company focuses on values deeply rooted in a purpose to “see all we can do with what we have been
given.” The company prides itself on giving back to the community, providing jobs and opportunities in
the local marketplace, and crafting personalized new construction homes that have raised the standard in
building quality neighborhoods for generations to come.

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Contact Information:
Truland Homes
Jennifer Cooper
720-557-1697
Contact via Email
trulandhomes.com

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/826015

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