Documente Academic
Documente Profesional
Documente Cultură
With the advent of information technologies and emergence of online stores, online shopping has
not been the same as it was in the past. Owing to the fast moving lifestyle, online shopping has
been a growing phenomenon in all across the world. It has changed the way consumers shop for
good & services. Consumers are using online shopping not just to buy goods and services, but
also to browse online shops or to attain knowledge about potential purchases.Online shopping
has grown rapidly in recent years. Now a days the life style if the people is different. People feel
uncomfortable and time consuming for going crowded markets. Online shopping is a process
whereby consumers directly buy good, services etc. from a seller without an intermediary service
over the internet.
An online shopping system that permits a customer to submit online orders for items or services
from a store that serves both walk-in customers and online customers. The online shopping
system presents an online display of an order cut off time and an associated delivery window for
items selected by the customer. The system accepts the customer's submission of a purchase
order for the item in response to a time of submission being before the order cut off time. When
ordering goods, many shopping systems provide a virtual shopping cart for holding items
selected for purchase.
Such a knowledge is essential for customer relationship management, which has been recognized
as an effective business strategy to achieve success in online shopping. E-retailing is buying and
selling products and services over internet. The increase of online shopping has become a trendy
way for consumers to shop over internet. The researchers want to get more information about the
customers, the online seller or the people who have an experience of buying products through
internet and how they manage it effectively.
Introduction
Generally, the main problem of this study is to interact or socialize with people engaging
online business because we’re not comfortable speaking and asking questions to them or maybe
they don’t have enough time to be interviewed. Also, we don’t have the confidence because it’s
our first time and we are not in the same level and age. We have the mindset that maybe they
will snob, mistreat or misunderstood us.
The purpose of this study, the researchers want to know the perspective of the customers
or the people who have experience of buying products through internet on why they prefer to buy
products on the internet instead of the malls and as well as the online sellers why they prefer to
have an online business, which is a lot of job to choose. The study will only get the informations
of the people and also researchers want to gain knowledge on how the online shops gains such a
profit and how they manage it effectively and this study collected through survey or personal
chatting.
Significance of the study
The significance of the study lies on the effectiveness of online shop and a clear
understanding of the information for the customer’s satisfaction. Customer online shopping
experience could help the online marketers to satisfy their needs in an effective manner and can
ensure satisfied and loyal customer base. These studies have all made important contributions to
our understanding of the dynamics of the online shopping field. This research helps to assess the
ability of e-retailers in order to attract and retain the e-customer, to analyze the shift in buying
behavior and to explore the reasons why customers prefer online shopping.
Since online shopping represents a form of new technology .The objective of the authors’
study was to develop a reliable and valid scale to assess reseller performance from the
perspective of the supplier. Selling online on Amazon is an easy and effective way to reach
millions of potential buyers. Whether you have to sell a little or sell a lot, Amazon provides you
the required tools and experience to sell online successfully.
Advantages of online shop, Customers can purchase items from the comfort of their own
homes or work place. Shopping is made easier and convenient for the customer through internet.
It is also easy to cancel the transactions. Generally, in physical stores, the sales representatives
try to influence the buyers to buy the product. There can be some kind of pressure, whereas the
customers are not pressurized in any way in online stores. Customers do not have to stand in
queues in cash counters to pay for the products that have been purchased by them. They can shop
from their home or work place and do not have to spend time traveling. The customers can also
look for the products that are required by them by entering the key words or using search
engines. To attract customers to shop online, e-tailers and marketers offer discounts to the
customers. Due to elimination of maintenance, real-estate cost, the retailers are able to sell the
products with attractive discounts through online. Sometimes, large online shopping sites offer
store comparison.
Disadvantages of online shop, Long duration and lack of proper inventory management
result in delays in shipment. Though the duration of selecting, buying and paying for an online
product may not take more than 15 minutes; the delivery of the product to customer’ s doorstep
takes about 1-3 weeks. This frustrates the customer and prevents them from shopping online.
Lack of touch-feel-try creates concerns over the quality of the product on offer. Online shopping
is not quite suitable for clothes as the customers cannot try them on.
Research Method
The survey consisted of 2 multiple-choice questions and that questions will answer for
the people who experience buying through internet and which procedures they follow and the
other questions will answer for those people who have an online business. The study conducted
through paper questionnaires or through personal interview.
Online shopping: the action or activity of buying goods or services via the Internet.
Price: the amount of money expected, required, or given in payment for something.
Convenience: the state of being able to proceed with something with little effort or difficulty.
Customer: a person or organization that buys goods or services from a store or business.
Consistency: conformity in the application of something, typically that which is necessary for the
sake of logic, accuracy, or fairness.
Social Proof: is the influence that the actions and attitudes of the people around us (either in real
life or online) have on our own behavior. The "proof" element is the idea that if other people are
doing it (or saying it), it must be correct.
Consumers: a person who purchases goods and services for personal use
Delimitations
The researchers aim to gain knowledge and understanding the field of online shop. The
study will get to know more informations of the satisfactions of the customers or the people who
have an experience buying products through online and also the online sellers. The chosen locale
of this proposal is only in the Pagadian City. The researchers is trying their best to be noticed of
the people they interviewed.
For us researchers, we cannot comply all of the information about the online shopping.
We know that online selling or online shopping is very abundant to our country because of that
we cannot get or ask all of them one by one. We can say researchers that our country has a
thousands of online seller so it’s not possible to ask all of them one by one and to discuss their
different characteristics of the different online shopping.
Summary
Online shopping is a way of shopping that rule. The goods sold in the online store have
several diversities. Today is a big demand for goods needs of women such as clothing, bags,
accessories, and cosmetics. No wonder so many are more familiar with online shopping in a
boutique online. The approach customers use to shop online has altered drastically over the past
couple of years, as a result of the numerous social networking applications endowing people to
help each other in making them the right decisions. Today web shoppers share information and
their reviews on items and services through social networking websites before deciding what
they buy. People who shop online do not need to go through the hassle of visiting the stores in
person. There is no waste of time and money.
Literature Review
Shopping online has never been so easy. With the flourishing numbers of online merchants,
people nowadays have various choices to do their shopping. With features such as price comparison,
product photos and user reviews, consumers can shop easily and smartly without even going to the stores
and having such a hard time looking for the products they want. All they have to do are just browse for
the product they want in the website and within a few mouse clicks they are off. Such simplicity is what
makes online shopping appealing for consumers. This study combines factors that will influence the
consumer’s purchasing decision in online and offline stores for apparels. It includes the price
attractiveness, time saving, perceived risk, enjoyment and excitement. All of these factors will contribute
to the study of customer’s purchasing intention for apparels on both stores which includes online and
offline shopping.
Sections
It’s easy. It’s quick and it’s literally a click away. That’s online shopping for you. But is it that
simple? Not exactly. There are many issues with online shopping faced by the consumers. And these
challenges are not limited to fake products or hidden costs Customers like to shop at websites that offer
them convenience, are easy to browse through, aesthetically appealing and provide relevant information.
When the website is not optimized right, it leads to the case of abandoned carts, order cancellations or
returns. This is being supported by a CMO.com study that while 43% of the purchases are influenced by
online information, online sales are only 9% of in-store sales. Online shopping is a form of electronic
commerce which allows consumers to directly buy goods or services from a seller over the Internet using
a web browser. Consumers find a product of interest by visiting the website of the retailer directly or by
searching among alternative vendors using a shopping search engine, which displays the same product's
availability and pricing at different e-retailers.
As of 2020, customers can shop online using a range of different computers and devices,
including desktop computers, laptops, tablet computers, smartphones, and smart speakers. An online shop
evokes the physical analogy of buying products or services at a regular "bricks-and-mortar" retailer or
shopping center; the process is called business-to-consumer (B2C) online shopping. When an online store
is set up to enable businesses to buy from another businesses, the process is called business-to-business
(B2B) online shopping. A typical online store enables the customer to browse the firm's range of products
and services, view photos or images of the products, along with information about the product
specifications, features and prices. Online stores usually enable shoppers to use "search" features to find
specific models, brands or items. Online customers must have access to the Internet and a valid method of
payment in order to complete a transaction, such as a credit card, an Interac-enabled debit card, or a
service such as PayPal. For physical products (e.g., paperback books or clothes), the e-tailer ships the
products to the customer; for digital products, such as digital audio files of songs or software, the e-tailer
usually sends the file to the customer over the Internet.
Subject of the Case Study
We students as a researcher of this said topic wanted to know about online shops. This is modern
to our country even here in Pagadian City. We tend to buy things in online shops than in mall. We want
some answers of how’s and what’s about online shops. This case study is to seek information and give
information to future researchers about this topic, Effectiveness of online shops. To satisfy the curiosity in
our minds on how they have an effective online business. KULANG
Nowadays, the rapid development of the Internet and its effect on daily life has introduced a new
consumer profile which is referred to as the 'online consumer'. Such consumers are affected by different
factors and they have different purchasing habits with respect to traditional consumers. The main goal of
this paper is to depict the factors that have an impact on consumers' online purchase intentions through an
in-depth analysis of the relevant literature. After an extensive literature review, 100 relevant articles are
identified.
The factors influencing consumers' online purchase intentions, which have been examined in
these selected articles, are classified according to their similarities, and grouped under relevant categories.
The study results reveal that while most of the studies focus on the impact of consumer characteristics,
and merchant and product characteristics on online purchase intention, the impact of social media is
generally underestimated in the literature. This can be attributed to the fact that this is a recently emerged
research area. The originality of our paper stems from highlighting a future research agenda for
consumers' online purchase intentions.
Theoretical Construct
Knowledge –
based trust
Experience –
based trust
Relationship –
based trust
Represents influence based on second hand evidence
It presents an online trust building. Data supports that sellers use three elements to enhance
buyers’ trust.
Summary
Nowadays, there are so many people all over the world who use the internet to shop for
goods and services. More than 627 million people in the world shop online. Many online
shopping websites over the internet spread like virus that broaden peoples’ choice in terms of
products ranging from clothes, shoes, jewelry, electronics, and even gadgets. People are very
much likely to shop online rather than going to the malls because the items available in online
are very much accessible. Through online shopping customers have accessibility to a greater
selection of products at their convenience without the restriction of time and space. Hence, it
raises the challenges of retaining and attracting the customers for the online retailers. In order to
attain this it is important for online online retailers to understand the factors that encourage the
consumers to shop online. Through internet, you can conveniently buy products and sevices
online.
Research Methodology
As a students, conducting this research it is not easy to get a person who engage an online
business because of what they called that people who engage business are always busy but as a
researcher we tend to have a better confidence to talk and socialize with online sellers. For us to
have gained an answers for our confusions and curiosity. This sections describes what research
has done and about of our study.
These methods will a great help and guide for us in conducting this research in order for
us to attain knowledge, achieve our goal, to satisfy ourselves from confusions and curiosity and
also, to share knowledge to other people or maybe to the next researchers. We also researchers
can share this to our fellow friends who engage online shopping, who will start an online
business or who will engage
Research Questions
We will be having an interview and the answers will serve as a narrative data analysis.
These are the following questions to be ask to the persons who engage online selling or persons
who had experience to buy products through online
13- 20
21-30
30 above
This question aims to know how old he/she is
Yes No
This question aims to know if the respondent is have experience in buying products through
internet
RQ4.When you buy products online which of the procedures do you follow?
I get information from the internet and discuss with others before placing orders online
I get information from the internet, visit shops to verify the details and place order either
online or locally
This question aims to know if the respondent, when he/she buy products online which of the
three choices did he/she follow
Low price
Products variety
RQ6. Please indicate which one effects your satisfaction most during your previous shop online
experience.
Price
This question aims to know which one of the effects he/she satisfaction during his/her previous
shop online experience
RQ7.You are overall satisfied with your experience of shopping online.
This question aims to know the respondents of the overall satisfied with his/her experience of
shopping online
“This questions are those people who have an online business only”
RQ9. What are your advantages and disadvantage having this online shop?
This question aims to know the advantages and disadvantages of having an online shop
RQ11. How do you overcome problems in your online shops like bogus buyer/scammers?
This question aims to know of the overcome problems of his/her online shop like bogus
buyer/scammers
This question aims to know that why he/she choose to have an online shop or having an online
business which is a lot of job to choose
This question aims to know that online shop is a good starting business
This question aims to know that the online shop is an effective one?
This question aims to know about the business income of his/her online shop
This questions only focused on online seller because as a basis of having an effective
online shop we will ask for reasons and answers of about on their business but we also want to
know the perspective of the customer or the people who have experience of buying products
through online.
Setting
Nowadays, we can generally found these people engaging online business is in social
media like facebook, shoppee, lazada, Instagram, twitter and etch. Online shopping is a form
of electronic commerce which allows consumers to directly buy goods or services from a seller
over the Internet using a web browser. Consumers find a product of interest by visiting
the website of the retailer directly or by searching among alternative vendors using a shopping
search engine, which displays the same product's availability and pricing at different e-retailers.
As of 2020, customers can shop online using a range of different computers and devices,
including desktop computers, laptops, tablet computers, smartphones, and smart speakers. An
online shop evokes the physical analogy of buying products or services at a regular "bricks-and-
mortar" retailer or shopping center; the process is called business-to-consumer (B2C) online
shopping. When an online store is set up to enable businesses to buy from another businesses, the
process is called business-to-business (B2B) online shopping. A typical online store enables the
customer to browse the firm's range of products and services, view photos or images of the
products, along with information about the product specifications, features and prices.
Population
It reveals that 71 per cent (76 million) of the country’s total population of 107.3 million
people are active Internet users. Of that number, 70 per cent have purchased a product or service
online in the past month. The majority of Filipinos who shop online and sells are between the
ages of 18 to 31—members of Gen Z and Millennials who are tech-savvy and prolific social
media users. More women (20 percent) shop online than men (9 percent) do, even if fewer
women have credit cards. Most Filipino online shoppers have middle-range incomes.
20% 71%
Data Source
We researchers didn’t have a secondary data. We only rely on our primary data, the
persons who will be interviewed. We can’t rely on some articles we found because it does not
have any connection of our topic or title. It may be about on online shops but it doesn’t talk
about our topic or title.
Ethical Consideration
In our life, there is what we called boundary or gap. We researchers ask for permission
before on-going our interviews. Explaining what is the purpose of this activity. We respect their
answers and some privacy of their business. We allow ourselves to be more polite and to talk to
them sincere. We prioritize that we will utilize and use the time efficiently given by these
selected persons. Also, we make sure we didn’t waste their time and ask all of the listed
questions and supporting questions. They have the right to answer according to their manners.
We didn’t force them to answer some questions that they want to keep it private.
Research Design
Researchers plan to have an interviews and have a content data analysis so it is more
likely a descriptive and correlational. We did this hand and hand. This research was done by all
of us. We did some assigning of some tasks to our co-researchers. We are all responsible and be
there to help to our co-researchers. We did the research in our free time. We talk to them
personally as a more comfortable and reliable.
We will be having 8-10 selected persons who engage in online selling. Our group has a 5
members so per member should have a two selected persons to be interviewed.T he interview
should be done personally but first ask some permissions. Ask them for an enough time to be
interviewed. Remember the gap between you two. List down all his/her answers of every
question. (Put it on a clean paper or write it on the note app of the phone)If there is more
confusions, add supporting questions. (Be in a good temper.)After all questions has been
answered, answers should be review before ending the conversations. Lastly, thank them of
giving us a time to talk them personally. Answers should be transfer in a clean paper.
Intervention Protocol
This intervention protocol has been created to assist all persons who engaged online
shopping. I believe that customer has a high standards and all the customers deserves to achieve
their high standards because that’s what they like. I can assure that all customer will be satisfy to
our products and they will give their 100% trust because nowadays people intended to do online
shopping because its more comfortable than conventional shopping which usually attributed with
anxious, crowded and etc. I believe that it can reach my stretch goal to have all persons to
achieve or to appreciate our products. Online shopping experience can help you to prior
knowledge of the market and product involvement.
The researcher conducted a survey or interview through personal chatting and by giving
them a questions. The questionnaires utilizes the investigation and use to know what the
characteristics of their business are and it can effect to their performances and relationship to
others.
Electronic commerce has grown rapidly in recent years. However, surveys of online
customers continue to indicate that many remain unsatisfied with their online purchase
experiences. Clearly, more research is needed to better understand what affects customers'
evaluations of their online experiences. Through a large dataset gathered from two online
websites, this study investigates the importance of product uncertainty and retailer visibility in
customers' online purchase decisions, as well as the mitigating effects of retailer characteristics.
We find that high product uncertainty and low retailer visibility have a negative impact on
customer satisfaction. However, a retailer's service quality, website design, and pricing play
important roles in mitigating the negative impact of high product uncertainty and low retailer
visibility. Specifically, service quality can mitigate the negative impacts of low retailer visibility
and high product uncertainty in online markets. Website design, on the other hand, helps to
reduce the impact of product uncertainty when experience goods are involved.
Summary
Findings
The online shopping is getting popular among the young generation as they feel it is more
comfortable, time saving and convenient. There are people who want to become an online seller
for extra income they just look for a good supplier and then sell their products. It is analyzed
form the survey that there is a time manage, the advantages and disadvantages and as a seller
they can’t avoid the scammers or bugos buyers. Not just customers who compare the prices ,
reviewing feedbacks also the online seller it is important that if you are an online seller you have
to choose the better supplier you have to decide first, review all feedbacks and ratings about
the product before making the final selection of product that you want to sell and lastly, You
must know first your supplier before you give your 100 percent.
Hence, it raises the challenges of retaining and attracting the customers for the online
retailers. In order to attain this it is important for online retailers to understand the factors that
encourage the consumers to shop online. Through internet, you can conveniently buy products
and services online. In internet community, online shopping is very popular. One advantage of
online shopping is that it provides the consumers with detailed information and multiple choices,
so they can compare products and price online. The more convenience, the easier it is to find
online your desired product or service. It has been observed that online shopping provides more
satisfaction to the modern day consumers who are seeking convenience and pace. Online
shopping is fast gaining huge popularity, and this is all because of the endless innovations taking
place in the field of technology. The success of an online business is dependent on some factors,
and there is no single recipe to becoming a successful online businessman. Convenience is one of
the most important keywords associated with the benefits fetched from online shopping.
Participants
From age of 17 to 30 above, among of this age group to most of the Online seller are
college students or a senior high school students and an employed person and also age of 13 to
30 above are the customers or people who have experience of buying products through online.
34%
31%
Age of those people who have experience buying products through online
34.6%
To complete this study, the researchers collected the opinion expressed by the online
seller and people who have experience buying products through online.
Yes 24 respondents
No 6 respondents
Price 23 respondents
Agree 11 respondents
Disagree 6 respondents
Briefly, this survey interviewed more female than male. Researchers see in this survey that
mostly female who likely to buy products through online. There are 24 respondents who had
experience in buying products through internet and also there 6 respondents who have not
experience in buying products through internet. In procedures they follow when they buy
products through online mostly, analyzing the information provided online are more, it has 18
respondents. In choosing shop online almost everyone choose very convenience and time saving
some of respondents chose 2 but we respect their opinions. In effects of satisfaction during
previous shop online experience, 23 respondents chose the price and the fewer is the loyalty for
this online shop but the distance of the three choices is not too far but most respondents chose the
3 choices and lastly the overall satisfied experience of shopping online there are 6 respondents
who are disagree ,11 respondents who agree only and 18 respondents who chose strongly agree
Researchers interviewed 35 persons but in 35 there are 11 persons who have an online business
and also researchers interview them about their online business. In managing their time, some
respondents say start the day with a clear focus, have list and make sure the list gives you a quick
overview of everything that’s urgent and important and some of them they answered Time
management and also setting goal, and having a schedule because some of the online seller are
still students
The advantages of having their online business are fast delivery of products, fun because it can
use the facebook to earn, saves time and effort, can stay home while you’re making money, a lot
of sources and technology gadgets makes it more accessible for me to attain buyers, no extra fees
like taxes and lastly can communicate and get customers around the world and the disadvantages
of having their online business are sometimes the products can be expectations vs reality because
of wrong colors or sizes, surely your eyes will get affected, you will trust 100% to a stranger
sometimes can cause good or bad, lack of interaction, competition, lack of shop assistants,
having delay delivery, lack of touch and feel of merchandise you like.
In ways of attaining their good profit the strategy they use are using good pricing techniques to
have a good income, not wasting money in this kind of business, trusting and telling the truth or
honesty, always sell a quality product so that you can have a good profit.
In overcome problems in their online shops like scammers is they avoiding them, just sell
product to the people they already known, just ignore once they do the bugos thing they will
never entertain again.
All of the online seller answered yes, online shops is a good starting business because it is a good
training, specially to the young entrepreneur that want to have a small businesses. If you are
totally willing to have a good business and to earn money and it’s because they can handle it
effectively and it’s because in the young age they started business until now their business is till
ongoing and stronger and lastly if you have no capital you can advertise or sell something from
supplier.
They choose to have an online shop because nowadays, people use social media to voice out, to
kill time, to look for something or even to shop, and it’s because no longer limited by the number
of customers that will encounter everyday.
Summary
Now a days the life style of the people is different. People feel uncomfortable and time
consuming for going crowded markets. From a seller without an intermediary service over the
Internet. Online stores are usually available 24 hours a day and many consumers have internet
access both at work and at home.
Online selling is a good business and the most profitable and lucrative way to make money
online. Selling products from home has been a great way to make money from the internet.
Setting up an online shop to sell your products can be a useful and profitable way doing business.
It allows you to operate without necessarily needing a traditional shop front and gives your
customers more flexibility because they can buy your products at any time of the day.
It is better that fifty pesos mark up as your profit so that the people can see that your products are
the lowest price in your town and affordable. Don’t be greedy, must constitutes a good
characteristics and personality such as interaction skills, integrity, awareness and connections of
your customers.