Md.

Towhidul Hasan

Batch: 61D Roll: 40

Course: Business Strategy (W650)

Class Lecture-2

The E-V-R Congruence Concept:

Strategy
Environmen
E = Environment t

V = Values and expectations of key stakeholders

Resources Values
R = Resources and assets and capabilities

This model provides a guideline to form strategy to achieve

company goal. Here environment refers to the business ecosystem which comprises of every
external aspect of the business, including but not limited to: value chain participants (both
forward and backward), support industries (suppliers, banks, insurances, logistics etc.), entities
beyond the value chain or the non-market actors (regulatory authorities, facilitators etc.), support
infrastructure, technology and global issues.. The business ecosystem is a source of key success
factors that are out of the control of any particular organization. It provides an organization with
opportunities and threats. The resources are the internal resource of the company. The values are
the key values and expectations of the main stakeholders. The overlapping are is the most
important one which is strategy. We try to formulate strategy based on the three components.

Disruptive Technology:

There are the rise of disruptive technologies that are driving the fourth industrial revolution.
They are mentioned below.

IoT: The Internet of things (IoT) is a system of interrelated computing devices that can transfer
data over a network. It can include automation, sensor, remote monitoring capabilities and so on.

Big Data Analytics: Big data analytics is the use of advanced analytics that include structured,
semi-structured and unstructured data from different sources. These data are mostly generated by
internet of things (IoT).
Cloud Computing: Cloud computing is the alternative of traditional high cost usage of server
and storage. It ensures low cost management for an entity with real time solution.

Advanced Robotics: Robotics has already been engaged in quite a few applications. But it is
expected to experience a large scale usage in many complex applications.

Strategies in Global Pandemic:

The ongoing pandemic has forced us to rethink our strategy towards business. So, in this
unprecedented scenario strategists have to come up with new and adaptive strategy to take the
business forward.