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YOUR FAVORITE RAPPER’S FAVORITE MAGAZINE

SOULJA
BOY
7YEAR
ANNIVERSEARY
ISSU

OZONE MAG // 1
2 // OZONE MAG
OZONE MAG // 3
4 // OZONE MAG
OZONE MAG // 5
6 // OZONE MAG
OZONE MAG // 7
8 // OZONE MAG
OZONE MAG // 9
PUBLISHER/EDITOR-IN-CHIEF // Julia Beverly
MUSIC EDITOR // Randy Roper
FEATURES EDITOR // Eric N. Perrin
ASSOCIATE EDITOR // Maurice G. Garland
monthly sections
GRAPHIC DESIGNER // David KA 15 10 things I’m hatin’ on 15 jb’s 2 cents
ADVERTISING SALES // Che Johnson, Gary Archer
26 Are you a G? 18 Mathematics
PROMOTIONS DIRECTOR // Malik Abdul
79 caffeine substitutes 26 names of shame
SPECIAL EDITION EDITOR // Jen McKinnon
80-81 CD Reviews 42-50 patiently waiting
WEST COAST EDITOR-AT-LARGE // D-Ray
20 Chain Reaction 19-45 photo galleries
LEGAL CONSULTANT // Kyle P. King, P.A.
30 Dollar Menu 16-17 Rapquest
SUBSCRIPTIONS MANAGER // Adero Dawson
32 d-ray’s EDITORIAL 15 re’s playlist
ADMINISTRATIVE // Kisha Smith
82 End Zone 28 Sidekick Hackin
INTERNS // Jee’Van Brown, Torrey Holmes, Memory Martin
12 Feedback 77-78 TJ’s DJ’s Tastemakers
26 hood deeds
CONTRIBUTORS // Anthony Roberts, Bogan, Camilo Smith,
Charlamagne the God, Chuck T, Cierra Middlebrooks, David
Rosario, Diwang Valdez, DJ BackSide, Edward Hall, E-Z Cutt,
Gary Archer, Hannibal Matthews, Jacquie Holmes, J Lash,
Jason Cordes, Jelani Harper, Joey Colombo, Johnny Louis,
Kay Newell, Keadron Smith, Keita Jones, Keith Kennedy,
K.G. Mosley, King Yella, Luis Santana, Luvva J, Luxury Mindz,
Marcus DeWayne, Matt Sonzala, Maurice G. Garland, Mer-
cedes (Strictly Streets), Natalia Gomez, Portia Jackson, Ray
Tamarra, Rico Da Crook, Rohit Loomba, Shannon McCollum,
Spiff, Stan Johnson, Swift, Tamara Palmer, Thaddaeus McAd-
ams, Ty Watkins, Wally Sparks, Wendy Day

STREET REPS // 3rd Leg Greg, Adam Murphy, Alex Marin,


Al-My-T, Ant Wright, Anthony Deavers, Baydilla, Benz, Big Brd,
B-Lord, Big Ed, Big Teach (Big Mouth), Big Thangs, Big Will,
Bigg P-Wee, Bigg V, Black, Bogan, Bo Money, Brandi Garcia,
Brandon “Silkk” Frazier, Brian Eady, Buggah D. Govanah (On
Point), Bull, C Rola, Cartel, Cedric Walker, Cece Collier, Chad
Joseph, Charles Brown, Chill, Chuck T, Christian Flores, Clifton
Sims, Dee1, Demolition Men, DJ Commando, Danielle Scott,
DJ Dap, Delight, Derrick the Franchise, DJ Dimepiece, DJ
D’Lyte, Dolla Bill, Dorian Welch, Dwayne Barnum, Dr. Doom,
Dynasty, Ed the World Famous, DJ E-Feezy, DJ EFN, Episode,
Eric “Crunkatlanta” Hayes, Erik Tee, F4 Entertainment, Fiya, G
Dash, G-Mack, George Lopez, Gorilla Promo, Haziq Ali, Heze-
leo, H-Vidal, Hotgirl Maximum, Hotshot, J Hype, Jacquie “Jax”
Holmes, Jae Slimm, Jammin’ Jay, DJ Jam-X, Janiro Hawkins,
Jarvon Lee, Jasmine Crowe, Jay Noii, Jeron Alexander, J
Pragmatic, JLN Photography, Joe Anthony, John Costen,
Johnny Dang, Judah, Judy Jones, Juice, DJ Juice, Kenneth
Clark, Kewan Lewis, Klarc Shepard, Kool Laid, DJ KTone, Kurtis
Graham, Kydd Joe, Lex, Lucky, Lump, Lutoyua Thompson,
Luvva J, Marco Mall, Mario Grier, Marlei Mar, Maroy, DJ M.O.E.,
Music & More, Natalia Gomez, DJ Nik Bean, Nikki Kancey,
Oscar Garcia, P Love, Pat Pat, Phattlipp, Pimp G, Quest, Quin-
ton Hatfield, DJ Quote, DJ Rage, Rapid Ric, DJ Ricky Ruckus,
Rob J Official, Rob Reyes, Robert Lopez, Rob-Lo, Robski, Scor-
pio, Seneca, Shauntae Hill, Sherita Saulsberry, Silva Reeves,
Sir Thurl, DJ Skee, Sly Boogy, Southpaw, Spade Spot, Stax,
DJ Strong, Sweetback, Syd Robertson, Teddy T, TJ’s DJ’s, Tim
Brown, Tonio, Tony Rudd, Tre Dubb, Tril Wil, Trina Edwards,
Troy Kyles, Twin, Vicious, Victor Walker, DJ Vlad, Voodoo, DJ
Warrior, White Boi Pizal, Wild Billo, Will Hustle, William Major,
Wu Chang, Young Harlem, Yung DVS, Zack Cimini

SUBSCRIPTIONS // To subscribe, send check or money order


for $20 to:
Ozone Magazine, Inc.
Attn: Subscriptions Dept
644 Antone St. Suite 6
Atlanta, GA 30318
Phone: 404-350-3887

features
Fax: 404-350-2497
Website: www.ozonemag.com
interviews
COVER CREDITS // OJ da Juiceman photos (cover and this
page) by Diwang Valdez, Soulja Boy photos by Mat Evanz; 74-76 Busta Rhymes 38 7 Best patiently waitings
Slim Thug photo by SLFEMP; DJ Drama photo by Zach Wolfe. 68-69 dj drama 52-53 7 best road stories
DISCLAIMER // OZONE Magazine is published 11 times per 60-62 DJ Quik & Kurupt 40 7 most controversial
year by OZONE Magazine, Inc. OZONE does not take respon- 56-57 Slim Thug 34 7 ways Ozone has impacted
sibility for unsolicited materials, misinformation, typographi-
cal errors, or misprints. The views contained herein do not 54-55 7 years of ozone
36 lucky 7
necessarily reflect those of the publisher or its advertisers.
Ads appearing in this magazine are not an endorsement
or validation by OZONE Magazine for products or services
cover stories
offered. All photos and illustrations are copyrighted by their
respective artists. All other content is copyright 2009 OZONE 70-72 oj da juiceman
Magazine, all rights reserved. No portion of this magazine
may be reproduced in any way without the written consent
of the publisher. Printed in the USA.
64-66 soulja boy

10 // OZONE MAG
OZONE MAG // 11
Send your comments to feedback@ozonemag.com
or hit us up at www.myspace.com/ozonemagazine

I love y’all mag, but y’all ain’t puttin’ on for the DMV? We’ve got Wale, South-
east Slim, and that young kid City. Do some research. Y’all are puttin’ too
many corny niggas on the map.
– Smurkey, via email (Washington, DC)

JB, I just read your column in Issue #73 and that’s the realest shit I’ve read in
a while. I feel exactly the same way. I’m in Atlanta doing music and I always
feel alone in a crowd of thousands and too deep when I rock my songs. I
feel like nobody has passion in their music anymore. My stage name is 2Fo-
cus and that’s because people say that I read and think too much, like you,
but I don’t know anything else or any other way to do it. I know God has a
reason for me doing music the way I do, but I feel like an alien.
- Sean Coleman, via email (Los Angeles, CA via Chicago, IL)

JB, your brother recently put me on to your magazine. He is currently incar- Did you check out my interview in the Hip Hop Weekly with Soulja Boy on
cerated in the Nevada Department of Prisons. The first issue he ever read the cover in the Indie Grind Section? It was hell getting in there, but as they
was your 6th annual Patiently Waiting edition. I don’t know of any artists say, persistence overcomes resistance 95% of the time. And just a couple
more deserving of the “Patiently Waiting” title than all the artists who are months ago I was in Murder Dog Magazine. I called and told Mr. Roper
locked up and still pushing their music. I don’t have to explain the influence that his judgment was incorrect. He told me I needed practice. I feel like
the prison system and the streets have on Hip Hop. My brother is one of Chamillionaire did with the XXL cat; he’s still a clown. You don’t get in top
those artists who has continued pushing his music despite his circumstanc- magazines like OZONE and Murder Dog and Hip Hop Weekly with no talent.
es. With only a motif6 and a PXR4 he’s been pushing out songs for over five So my next quest is XXL since I’ve been turned down by your mag, which is
years! All independent, from the joint! His latest effort is a moment in Las kinda crazy, sinc ei was born and raised in Cashville. Mr. Roper is not gonna
Vegas Hip Hop history. Digstation.com/rasool is as underground as it gets! like everything niggas put out, but he’s sleeping on the kid, really. He better
– Tyrant156, via email (Las Vegas, NV) LIIIIISTTTENN!! I’ll be in XXL this year and then what is his excuse gonna be,
feel me? Plus I emailed OJ da Juiceman and he heard some of mu music
and gave me a number. Could it be a little hate going on?
I am a supporter of OZONE Mag, but when I saw your Top 10 Sexiest Female – Jae Slimm, via Myspace (Detroit, MI)
DJs feature I was like, no way! Let’s set the record straight. If you’re going to
feature DJ Princess Cut, use the real one that has a strong base in Texas. Yep,
I said it. The real one. Of course, this is no disrespect to the DJ Princess Cut A few people have pointed out to me that Dr. Dre’s Detox was just awarded
in Atlanta, I hope she goes far in the game, but the Princess Cut that I know “the first 5 blunts in OZONE’s history,” which confuses me. I’m not sure if
has been putting in crazy work for Texas and the Southern Region. Randy Roper knows the full history of the magazine, but as you know I was
– Streetz, via email awarded the first 5 blunts (with the lovely Editor’s note by you, of course)
and then Swamburger the following year. I know it’s been a minute since
Music Editor Randy Roper Responds: DJ Princess Cut of Texas was featured that time, but it is something I’m proud of and something I represent. I’ve
in our Sex Issue in 2007, so we are well aware of who she is. The DJs that were always known you to go for accurate with your publishing. I know opinions
selected this year were chosen based off votes that we collected from numerous are one thing, but documented history is another. I believe this was around
people within the music business, and DJ Princess Cut of Texas was not selected the time that you had regional distribution, so it was definitely not just a
this year. We can’t really help that they have the same name. local thing. So it’s flat-out not true. OZONE Magazine’s history and your
history involved a huge number of local artists that supported you, and in
turn, was supported by you. I would appreciate it if credit was given where
JB, I read your 2 Cents section in the latest OZONE and your last paragraph it was due. And as it goes with any digital message, I would like to clarify my
really grabbed my attention. I kind of noticed a little frustration there. You tone. By no means am I upset, or hold any negative feelings towards you or
said, “if another Tupac or Andre 3000 doesn’t come along soon, I’m about your staff. But I would really appreciate if this can be corrected. It affects my
done with this shit.” Well, you don’t have to wait or look too far. There are integrity, and I’d like to maintain that.
many artists like Andre 3000 or Tupac waiting to be discovered or heard, - X:144, via Myspace (Orlando, FL)
like me. I’ve been hitting your page up from time to time trying to get your
attention without coming on too strong. In my music I’m trying to bring a Editor Responds: The Dr. Dre “review” was a joke. Sorry if the sarcasm missed
positive message to the streets and the music industry. But you and I know its mark.
that money (promotion, ads, and marketing) plays a big part in the industry
nowadays. Not every talented rapper or R&B singer has the funds to get
vehicle wraps and full page ads like a lot of the d-boys-turned-rappers. I Long live the Pimp. I have the issue of OZONE you put out when Pimp C
understand that this is a business, and I can’t wait for the day when I’ve died, and I just finished reading it again. I will keep that one issue forever.
saved enough cash to run full page ads in one of the three elite magazines I appreciate it, because that was one of the trillest cats walking this earth.
(OZONE, Source, and XXL). Anyways, I just wanted you to know that we I listen to a UGK or Pimp C CD every day. I can’t stand the crap they’ve got
reality poets and rappers are out here. Some of us just need to be given a out right now on the radio and in these ol’ funky-ass clubs. I ain’t hating,
chance. just can’t get down with the shit that’s out right now. Like Pimp said, these
– Jacob Izrael, via myspace (Nashville, TN) niggas are some Bugs Bunny-ass niggas. Especially these ol’ dancing dick-
in-the-booty ass niggas in my hometown. Excuse my language, but I’m just
being honest. I come back to Dallas and see these niggas dancing more
I read your article with Khia and I must say that she’s the realest I know. She than the girls. It just doesn’t make sense to me. It’s amazing how the game
was coming to Coleman [Correctional Institution] a while back to see this has changed. If I go to a club out here in Arizona and ask them to play UGK
guy named Derrick from Tampa and holding him down. I believe she mar- they look at you crazy like they’ve never heard of them, but they’re quick to
ried him, but I’m not sure. She came to his aid and rode it out with him. She play some bullshit Kanye or Jay-Z (no hate, but I just can’t listen to them).
was taking photos in the visiting room with all the children and she was a - Mr. Tex, via email (Arizona, via Dallas, TX)
great person to meet. She took pictures with blacks, whites, Hispanics and
all. I just wanted you to know that there’s more to her than what I read in
[her interview]. Behind the thugness she is a real and true woman, for sure. Correction: We neglected to credit Wuz Good for his photo of Billy Blue that
– Kamara Woodson, via inmatemessage (Florida) appeared in the last issue.appeared in the last issue.

12 // OZONE MAG
OZONE MAG // 13
14 // OZONE MAG
JB’s 2cents
T
he past few weeks have been consumed with my preparations for
my mini-tour/birthday parties. I did almost a dozen cities last year
and kept getting emails from people asking why I didn’t come to
their city, so this year I wanted to do it bigger and better. I’m celebrat-
ing turning 28 all across the country. Planning these parties makes it clear
why artists have management. It’s tough being the “artist” and the “man-
ager” all in one. Because on one hand, as “manager,” you have to deal with
the business and the negotiations and the changes and the inevitable headaches
10THINGS I’M in which you are essentially turning yourself into a commodity, complete with a
HATIN’ON price tag. How do you place a value on yourself? And then on the other hand, as
the “artist,” you have to show up, be happy, enjoy yourself, greet everyone, and be
by aspiring porn star Maurice Stoney the life of the party – discarding whatever negative feelings you may be harboring
from the aforementioned headaches.

MALIK ABDUL
1. Baby Mamas
I’m tired of baby mamas bitching bout Before party #1 in Anchorage, Alaska (y’all need to go…) where it’s daylight nearly
every fucking thing. Get a job, bitch. 24 hours a day during the summer, the homie Baydilla from Out da Cutt Records
Me & Uncle Luke in Miami took me and Gorilla Zoe & co. on a tour of the glaciers. This stands out in my mind
2. Prostitutes for two reasons: one, because of something Zoe said and two, because these days
I’m mad because every other bitch is it’s almost rare for me to experience something new. After seven years of covering
selling pussy now. I know it’s a recession, Hip Hop events, I struggle to be inspired by what seems like an endless yearly
but damn, even nuns are selling pussy rotation of the same shit. The same parties, the same shows during which rappers
nowadays perform the same songs in the same order with the same tired hypeman ad-libs
and crowd participation skits, the same music conferences with the same panelists
and the same “up-and-coming” rappers who have been “up-and-coming” since I
OUT DA CUTT

3. People who mix dogs


I’m tired of people breeding mutts, like a was “up-and-coming,” the same award shows, the same Summer Jams. Even the
Rottweiler and Pitbull, and it comes out as experiences which used to be unique and exciting – Memorial Day weekend on
a Shitbull aka BullShit. the beach, for example – now seem routine and dull.
Gorilla Zoe & I rockin’
some real ice in Alaska
4. People Hating on Obama And yet the allure is still there because when I wake up in the morning, I ultimately
This nigga gotta fight the housing market, never know what the day might bring. Having a career in the music or entertain-
unemployment, the economy, swine flu, ment business is like the endless chase for the carrot being dangled in front of you.
and now pirates. Pirates, nigga? Pirates? It’s a constant pursuit of an intangible feeling and the idea that there are still new
First McCain, now Captain Hook. Shit, places to explore and new things to see. It’s the reason why, at the last minute, ev-
eryone flocks to events like All Star weekend and the OZONE Awards. It’s that nag-
who’s next, Magneto?
ging feeling in the back of your mind that you might miss out. That voice that says,
OUT DA CUTT

“GO.” Fate might have something planned for you there. There might be someone
5. Bad Ass Kids
you’re supposed to meet. Something might happen that will change your life.
A nigga was on the corner the other day
and a two-year-old kid came up and In summary, I totally understood what Gorilla Zoe meant while stripping down
Me & Memphitz @ T.I.’s all
robbed me. The little nigga didn’t have white party in Miami from his genuine Alaska fur coat (what kind of fur, we weren’t sure) into a wife-
no gun though, he just held me up with beater atop a boat sailing through literal ice water in the middle of Alaska so far
a dirty diaper…and worse, the nigga was out that our phones didn’t get signals and rhapsodizing that all the money and the
robbing me for some weed. fame means nothing; that this is why we do this. The real blessing of our position
is being able to travel and enjoy the best scenery, the best food, the best nightlife,
6. Garbage Ass Albums the randomness of a life in which heading straight to the airport after leaving the
I’m hating on artists who put out raw ass club to hop on a 9 hour flight and then do it all over again is the norm.
MATT DANIELS

mixtapes, and then garbage ass albums.


One word: download. “Slide Show” with John Legend is my favorite song on T.I.’s Paper Trail album be-
cause the hook is so true: life is like a slide show. No matter where I end up, no one
7. Shit Talking Me, Malik, & um.. Captain can ever take away the memories and images in my mind. All the places I’ve been,
I’m tired of niggas talking shit wit’ their Hook on the set of 2 Pistols’ all the things I’ve seen; they’re invaluable.
breath smelling like they’ve been brushing video shoot in Tampa
with mop bucket water. These niggas are In some ways I see myself as, say, a minimalist. My ideal life would involve no
shit talking, literally. Oh stanky breath extravagance; no clutter. Just simplicity and art. And “art” comes in many forms. The wrinkled old homeless
muthafuckas. lady who sleeps nightly on Washington Ave in South Beach amidst the energy of the nightlife and the youth
streaming in and out of clubs; that’s art. Art is all around if you look for it. And I crave more more art, less
8. Porn Stars bullshit. More being an “artist,” less being a “manager.” Less headaches. But at the same time, organization is
I’m hatin’ on porn stars. These bitches fuck more who I am. I’m not an outgoing, fun, get-on-the-mic, middle-of-the-dance-floor, center-of-attention type
for a living and then when they meet a real person. It’s all about coming to grips with who you are, your strengths and weaknesses, and balancing them
nigga like me, it’s a no-go. I don’t want it out. Being able to find the positive in every situation and not allowing the exhaustion and the burn-out that
anyway. Your pussy is probably like throw- comes from routine keep you from seeing the beauty in life or anticipating what new things may come.
ing a hotdog down a hallway. You fucked
Mandingo. - Julia Beverly, jb@ozonemag.com

9. Twitter
I’m tired of muthafuckas saying follow me
on Twitter. Nigga, follow you where?
Lil Boosie f/ Young Jeezy & Webbie “Better Believe It”
Ludacris f/ Young Jeezy “285 (Drinkin N Drivin)”
Jeremih f/ Fabolous “Birthday Sex (Remix)”
RE’Splaylist
randy.roper@ozonemag.com
10. Wannabe Models
Travis Porter “Black Boy, White Boy”
I’m hating on every other bitch with a fat
Tyga f/ Lil Wayne “Lay You Down” Lil Wayne & Drake “I’m Goin’ In”
ass or some big titties thinking that they’re
Rapid Ric f/ Devin The Dude, B.o.B., Cory Mo & Chalie Boy “Gettin High” Gucci Mane f/ Plies “Wasted”
a model. Bitch, if you’re not getting paid
Clipse f/ Kanye West & Bun B “Kinda Like a Big Deal (Remix)” The-Dream “Hater”
then you’re not a model. And selling pussy
Rick Ross f/ Frank Lini, Gunplay & Torch “Throw Em In The Sky” Young Dro f/ Yung LA “Take Off”
doesn’t count. I’ll still look at that ass,
though.

OZONE MAG // 15
BIRMINGHAM, AL:
Three Six Mafia came to town and rocked The Platinum. Juvenile and Soulja
Boy came to town as well. T. Rose’s crowds have been growing weekly with another solo album this summer with collaborations from some of the
her showcase at Club Onyx on Thursdays. Also check out The High Note South’s hottest artists. Tone-Tone’s new single featuring Lil Wayne and
Lounge every Wednesday night. StreetTalk Magazine packed out Club 1709. Lloyd is tearing up the radio. Young Buck also stopped through the
DJ Holiday, Mr. Collipark, 95.7 Jamz, V.I.C, M-16, B.A Boyz, Freewill Records, hood showing love to the streets. The Detroit Rap world lost another
Redd, and more were in the building. Attitude’s new single “Blow Ya Back Out” soldier – Mitch-E-Mitch passed away.
has been getting radio play. R.W. Record Pool is moving in a good direction. - AJ (the313report@yahoo.com)
Grade A Muzik & BHamMusicBlog.blogspot.com are giving Alabama Hip Hop
more exposure. K.D.’s new mixtape Playaz Prezident is out now. GAINESVILLE, FL:
- K. Bibbs (AllOrNothingPromo@hotmail.com) Gucci Mane is back in the streets and Gainesville was one of the first
to show overwhelming love as he performed at 8 Seconds Nightclub.
DALLAS/FT. WORTH, TX: Local artist Ms. Chi and the 17-year-old phenom Young Benny Maxi are
KiKi J from K104 is supporting the local artists on air with Street Swag heating up the indie scene with their singles “Got Em Mad” and “Shorty
Sundays. SHO from Skyhigh World is gaining the ladies attention with “Stick N is a Winner.” Klarc Shepard and DJ Flow hosted/mixed Brisco’s latest mix-
Move” while Cutta C is making everybody “Ack a Azz.” The BBU ladies have tak- tape Midnight Massacre during his mini-tour of North Central Florida.
en over promotions from Aggtown to Funkytown. Dorrough officially signed - Jett Jackson (g5jett@gmail.com)
with E1 Music. Fam Life DJ KG has Stone Trail on lock. Porsha Nicole joined
UrbanSouthRadio.com. Definition DJ Tuss is in the mix, G-Spot, the new after HOLLYWOOD, CA:
hours, and Tele and Dirty Harriet are the truth. Free Rally D, Jack Fraust, Pat My favorite show last month was DJ Quik’s Groove, where the OG
Bush, Boleg and Kevin Handy who released his novel Game Time Decision. performed for a sold out crowd at the Key Club on Sunset. Lady of Rage,
- Edward “Pookie” Hall (urbansouth@gmail.com) B-Real, Daz, Kurupt, Glasses Malone, and Sugar Free also performed. The
knitting factory was the spot for the New West with performances from
DENVER, CO: Mykestro, Bishop Lamont, and G. Malone. Keri Hilson had her album re-
DJ KTone’s annual b-day weekend was off the hook. With special guests DJ lease at Area. And 93.5 KDAY brought L.A. closer to its favorite stars with
Q45, DJ Michael “5000” Watts and DJ Dimepiece, the event was packed all 3 exclusive events like “Lunch with Luda,” and “Brunch with Bow Wow.”
nights. J Holiday, E-40, Yung Berg, K’naan, and more touched the city as well. - Devi Dev (devidev.kday@gmail.com)
Jewell Tyme music opened up at the Nuggets game. Be looking out for pro-
ducer Scorp Dezel from Colorado Springs who did Young Buck’s new single HUNTSVILLE, AL:
“Did You Miss Me,” and Mack 10 featuring Jim Jones and Lil Wayne “So Sharp.” OJ da Juiceman, Artillary South, and XO locked down Crossroads. Gorilla
Whygee, Tone Skarfo, Rockie, The Foodchain are picking up a buzz in the city. Zoe and Project Pat came to Ebony Club. 6 TRE G has the airwaves in a
Sheads BBQ and Fish is now back open on 12203 E. Iliff Ave., Unit H. choke hold with “On A Roll.” G-Side and SlowmotionSoundz have been
- DJ Ktone (Myspace.com/djktonedotcom) hitting the road heavy. The Cole Boyz put together a remix for “The
Woodz” featuring ST, Lil Chappy, Dirty, and Fat Rat. The new Block Beat-
DETROIT, MI: taz studio is open for business. Rich Boy appeared at the Benchwarmers.
Flip Wilson dropped his latest DVD, Sonny the Gangster. The monthly industry Joski and Illie Ill held down the party scene. 103.5 has been throwing
mixer at the Bull Frog was another successful event. Jadakiss held a listening some sick parties. DJ Burn One hosted G-Mane’s Smoke Some Kill.
party at Puffer Red’s in Ypsilanti. Bootleg of the Dayton Family is dropping - Codie G (huntsvillegotstarz@gmail.com)

16 // OZONE MAG
while Shyne opens its doors and provides upscale urban fashion for all.
- Janiro (Janiro@southernentawards.com)

JACKSON, MS: PHILADELPHIA, PA:


100.3 The Beat and Radio One presented the 2nd Annual Music & Enter-
Shawty Lo (pictured with Tambra Cherie), DJ Dra- tainment Conference at the Marriott Downtown. Jamie Foxx, The Dream,
ma, and Lil Will invaded Freelon’s. Lil C and Scrilla Jadakiss, Brandy, and Ryan Leslie were all panelists. DJ Touchtone holds it
Boy represented for the independent scene. Lil down with the touchdown show on 100.3 The Beat Sun-Thur 10pm-2am.
C turned out the show, along with 1Life1Love’s Philly Hip Hop Reader (www.phillyhiphopreader.com) is a youth literacy
Scrilla, gaining more momentum from the crowd program developed by the Urban League of Philadelphia to encourage
than national artists. Look out for Scrilla’s singles middle school and high school students to read. Every Monday Boy
“Speakers” and “Rock Boy.” The mayor (R.I.P.) had a Wonder, a.k.a. Andre Coles, hosts World Cafe Live’s weekly Open Stage
federal mistrial and landed on Mediatakeout.com and Talent Competiton. Artist on the rise are The Last Donna, Home-
with some of the “model” citizens. Word has it Mo MadeSoul, and Doc DollaSigns.
Williams is bringing Lebron James to his annual - Infamous6ixx (infamous6ixx@gmail.com)
weekend. Boo the Boss dropped a new mixtape
with DJ Scream. He brought Mississippi to REPUBLIC OF IRELAND:
Atlanta’s own Velvet Room when he performed T-Pain definitely felt the pain as his Dublin concert clocked less than 200
at Jeezy’s after party. ticket sales, while his partner-in-rhyme Akon managed to sell 3,000+
- Tambra Cherie (TambraCherie@aol.com) & Stax tickets just weeks before. Blackhouse Studios opened in Dublin last
(blockwear@tmo.blackberry.net) month, specializing in urban music, with the first artist Yung Brady get-
ting an opportunity to open up for a resurgent D-12 last week.
JACKSONVILLE, FL: - Kev Storrs (kevstorrs@gmail.com)
T-Roy of 93.3 the Beat and DJ King Ron held it
down with their long-running Open Mic Monday RICHMOND, TRI-CITIES, VA:
event (even Flo-Rida stopped through to check Big Get It of GMGB released his album Get It City featuring last year’s hot
it out). Bigga Rankin brought OJ da Juiceman single “Disco Ballin Remix” with Trey Songz. Dollar Gang’s artist J Nero
and Gucci Mane back to back at Plush, and the released his CD The Unexpected. Jay30, The Promotions King, is building
newcomers at HighLife Music have successfully his brand by promoting the hottest events, artist showcases, and parties
branded a new Saturday night on the Westside in the Cap City. The Coffee Shop, located off Union Street in Petersburg,
at Sharkys. Point Blank Ent. is still holding it down VA, hosts poetry/Hip Hop every Friday night. Soul Singer Rodney Stith
every Wednesday at Aqua by the beaches. Rumor performed his acoustic set there and is currently promoting his R&B CD
has it that many Duval County artists have deals My Life. Any performing arts artist can showcase in this fly urban spot.
on the table, and I’ll be sure to report it when the - Atiyyah Wali (atiyyahwali@hotmail.com)
rumors turn to reality.
- Lil Rudy (LilRudyRu@yahoo.com) SACRAMENTO, CA:
Lil Weezy and the I Am Music Tour passed through Mackramento. The
LAS VEGAS, NV: tour played to a sold out crowd at Arco Arena. The Boss Rick Ross was
T.I. made a tour stop at Thomas & Mack Event a guest on 103.5 The Bomb, Short E’s show, where he discussed his
Center with Jazmine Sullivan, and Lil Wayne ongoing beef with 50 Cent and his recent admission of being a former
rocked the Palms Hotel. Speaking of hotels, a correctional officer. Bueno released the first video off his Maloof Money
new hotel sprung up with a classic grand open- project. The Bueno video “Around the World” featuring The Jacka and
ing. The “M” Resort is the newest addition for lux- Dubb 20 definitely had the Nor Cal streets buzzing.
ury accommodations featuring gaming, dining, - Lavega “Kream” Sims (lavegais@yahoo.com)
entertainment, and spa/salon services. Another
great luxury hotel is Trump Hotel, featuring great ST. LOUIS, MO:
prices and no gaming. Reggae in the Desert, a Ray Goss hit the streets with his Meet Ray Goss mixtape hosted by
true smokers’ festival, takes place June 13th from County Brown. Stevie Stone signed with Ruthless Records. He also has a
2pm to 11pm at Clark County Amphitheater. mixtape in the streets along with a dope single “Wait a Minute” which is
- Portia Jackson (PortiaJ@sprint.blackberry.net) getting some radio spins. Yung Ro’s “Donk Dat” is still growing nation-
ally and he hit the streets with the “Donk Dat” remix featuring Chingy
LOS ANGELES, CA: and City Spud. Yung Ro also rocked a dope Step Show at McCluer South
Busta Rhymes performed at Club Nokia with openers High School. DJ T Gutta has his Respect the DJ Vol. 2 in the streets and on
U-N-I and Diz Gabron. The Game, Nipsey Hustle, and Jay datpiff.com. DJ Trackstar’s Boogie Bang 18 is hosted by Phonte. Rockwell
Rock all got down at L.A. Live; and The Dream had his secret Knuckles’ mixtape The Glow is available now.
Myspace party at Area with surprise guests Kanye West, Fabolous, - Jesse James (JesseJames314@aol.com)
and Electrik Red. 93.5 KDAY, Kanye West, Rick Ross, Quik and Keri
Hilson rolled through for interviews (hardknock.tv) TAMPA, FL:
- Devi Dev (devidev.kday@gmail.com) KRS One interrupted his own set to endorse opening act Dynasty at The
Tamiami Bar in St, Petersburg. Javon Black, Lil Kee, and Strizzo performed
MEMPHIS, TN: their smash hit, “Shawty Tear It Up” alongside Sean Kingston at Wild
Hard Rock Café Memphis put on a one of a kind “Master of the Microphone” Splash, and followed up with a remix featuring Kingston as well. The
event. Each contestant had to freestyle battle to rap and rock music. track also earned Black a deal with Universal Republic. The Basiqs contin-
The winner was Patrick Worthy, a.k.a. Poncho Piffy. He received a golden ued their assault on the scene with another solid performance opening
microphone trophy and studio time at Band House Studios. Other big up for Raekwon and Ghostface at The Ritz Ybor. DJ Knucklez released
winners out of Memphis came from the SEA award show – we walked away Knuckle Up Round 4 hosted by Slim Thug.
with Industry Power Player with Freddy Hydro, Website of the Year with - Slick Worthington (Myspace.com/SlickWorthington)
Memphisrap.com, Model of the Year with Pebbelz, Indie Producer of the
Year with Drumma Boy, and Event of the Year with Crunkfest. WASHINGTON, DC:
- Deanna Brown (Deanna.Brown@MemphisRap.com) Wale won the 2009 DMV Award for Best Male Rapper, Shy Thoro won
Best Female, and Topp Dogg Hill took home the trophy for Best Rap
NASHVILLE, TN: Group. Madam Madon walked away with the crown at the annual
Ace Rip showed out at the SEAs by opening the show with his singles “Keys Queen of the DMV all-female rap contest. Tyrone Norris, founder
to the Chevy” and “Firecracker,” reminding everyone why he is the Ace. of www.dcrap.com, organized the 3-day Engage Hip Hop Festival.
Speaking of the SEAs, several of the city’s finest won awards, including DJ Woosie, who’s claiming Cash Money Records, did an interview with
Wheezy (Best Intro on a Mixtape), 101.1 “The Beat” WUBT (Radio Station DJ Vlad and sparked major beef by dissing Marky and Kenny Burns
of the Year), AG (Impact Personality), Allstar (Indy Rap Album of the Year), (Studio 43). Kaye M responded with a song dissing Woosie. Don’t
Paper (Slept On Artist) and Deshun Smith (Photographer/Journalist of the forget to check out new singles “Red Carpet” by Likeblood and “I Mean
Year). S.E.V.E.N. Promotions is gearing up for their annual fashion show Business” by the Diamond District.

OZONE MAG // 17
.COM)
MY JUDGMENT DAY | By Wendy Day (www.RAP-COALITION

T
.I. told us, on his last album, to appreciate what we have instead of focusing nothing, you want to be able to obtain whatever you feel you’ve missed. It’s just
on what we don’t have. In a world where materialism is king, and fame natural human desire. The Hip Hop Nation is no different.
and money are the alter at which we worship, it’s hard to remember to be
thankful for what we have. I’ve been soul searching a lot this past year as I wanted to own all of the things that I grew up around, but could never afford.
many of you know who follow my ramblings and writings. I’m bored with this de- Having been raised with morals, ethics, and a conscience slowed me down a bit,
clining industry. And then it hit me all at once this week: if I don’t like the way that but I found industries where there was a fast track to money. For a minute I rebelled
it is, I’m going to have to change it. Or at least change my little section of it. I suck against my love affair with money, and studied African American studies with the
at keeping in touch with folks, which is pathetic because this is a who-you-know intention of helping young Black folks start businesses - the only true way that I
industry. I’ve decided to create a strong inner circle of people around me who are saw to empower oneself. Often distracted from that path by the glitz of the music
successful at what they do, those who really want to implement positive change, industry, and the smoke and mirrors of fame, I found my journey to be more cycli-
and anyone interested in moving together as part of a team. United we stand, cal than an even growth upwards.
divided we fall. We can bitch about the haters, the lack of creativity in the music,
and the declining sales in the marketplace, but until we do something about it, And the music seemed to follow my own evolution. The positive lyrics of Public
this is what we will be stuck with. Enemy in the late 80s clashed with Jay-Z and Biggie’s early love of popping bottles
in the early 90s, just as today Lupe Fiasco and Talib Kweli try to overtake Young
Don’t get me wrong, I don’t hate the current environment, I just hate some of the Jeezy and T.I. in my CD changer. But here’s what I have learned over the years, and if
things that are making it stagnant and ruining the business side of what we do. sharing my insight helps one person reading this, then today is a great day: Balance
The plus side is that a depression in any economy forces out those who don’t have and moderation, in life, are key! Materialism and the love of money is not necessar-
passion or staying power. It forces out the bad business folks. It forces out, natural- ily evil - but letting them control and consume your life is evil. Just as we all need
ly, the bullshit. This week marks the beginning of my 18th year in the urban music toys and trinkets to play with, so do we need things in our life that give us hope
business. I’m still doing today what I started when I got into the industry: helping and something to believe in!
artists. Some of you haven’t even lived as long as I’ve been making a difference in
urban music. There are years where I didn’t make a dime, and years where I made Making money for the sake of buying shit and collecting cash is empty. Doing
a grip of gwop. Neither slowed me down or stopped me. Money doesn’t drive me. something you believe in and are passionate about is fulfilling. Collecting trinkets
There are years where my name came up often and years where folks barely heard and souvenirs along the way makes perfect sense, provided it is done with intel-
from me. But I’m still here. I am tremendously thankful that I am still good at what I ligence and wisdom. Buying a $125,000 car to drive doesn’t make good financial
do, still successful, and that I am still relevant (at least in most circles). sense if you can’t afford it or if you have other more important things to do with
your money. Then your trinket becomes another source of stress. Just ask most of
I had a long discussion with a wise friend last week. He told me about when he the rappers out here who didn’t figure that their careers wouldn’t always be on an
was locked down and sitting in the hole for the sixth consecutive week. He shared upswing and got in over their heads.
with me that it wasn’t the memories of the material shit that kept him sane or
brought him joy. He couldn’t recall how the new Bentley smelled, or how it felt to This is probably a great place to interject that making music or songs for the sake
move into the 15,000 square foot house, or even how it felt to fuck three women of collecting a check is also empty. If your music isn’t based on truth and your own
at once. But he distinctly recalled his baby’s touch. Those irreplaceable moments passion, you may sell a few CDs and downloads at first, but your follow up release
are what saw him through. will tank heavily when the fans catch on that you’re just a gimmick. The masses
will have moved on to the next gimmick, and the 100,000 or so hard core fans that
I remembered back to a time when I didn’t care what I drove (a 1995 Isuzu Rodeo), do believe in your movement won’t keep you afloat unless you are indie-and you
or what I wore (pajama bottoms from Target run $11), or what purse I carried (a aren’t, because you chased that big advance check (which is long gone). The music
$20 backpack holds more than a thousand dollar Gucci purse any day). I looked industry is not the new dope game. There are no quick licks to hit here, I promise
around my cluttered house that’s so overcrowded with stuff I don’t need that I you!
bought on shopping trips that I thought were making me happy at the time. Truth
is, if my house caught fire in the middle of the night, I’d grab my little dog, photos I’ve been reading a lot of goal setting and motivational books over the past year.
of my Mom and my boyfriend that I can’t replace, and probably my baby blanket They helped to an extent, but I had to do the inner work myself. I had to figure out
that has sentimental value to me. Everything else can go. what makes me happy and what I really want to do next with my life (sometimes
it’s as much pressure to reach your goals and have to figure out what’s next, then
After I did the Cash Money $30 million deal, they didn’t pay me (please don’t email it is to never reach a goal to begin with LOL). I had to fix the problems in my life
me about this: I sued them and long story short, three years after I did their deal, and celebrate the positives. This was challenging because I tend to focus on what I
they paid me right before we went to court). Because I had been cash advancing don’t have and what went wrong, rather than to focus on the blessings I have and
my credit cards to survive while I worked their deal, not getting paid had resound- what went right.
ing affects. I got evicted, my credit went into the toilet (which lasted until just
recently), and I lost everything I owned in the eviction. A humbling experience. I’ve decided to get more organized, be more active in the positive segments of
But it sure made moving easy, and rebuilding fun. Some of the stuff I can’t ever my community, and to make changes to the aspects of this industry that I don’t
get back, like baby pictures, photos of my father who passed away, old out of print like (but have the ability to impact). I’m becoming less judgmental, less know-it-all
books, demo tapes from now-famous rappers, etc. But it’s all just stuff!! I really prone, and more generous and sharing than ever (which is a challenge because
didn’t lose anything because I got to keep me. It’s like my friend said about sitting I was already pretty open with that). I’m expanding my inner circle to include
in solitary confinement - what he missed most was his daughter’s touch. The stuff like-minded successful folks, and I’m devoting more time to helping those less
that matters. fortunate (my personal focus is on non-violent offenders who are incarcerated).
The negative folks around me and those looking to tear others down rather than
We’ve always had excessive materialism in urban music. In the early 80s, I heard build themselves up can all eat a fat baby’s dick. They no longer exist in my vision
Slick Rick say in a rhyme that he had his Ballys on. Once I learned that they were and I refuse to give any credence or energy to them. They’ll fade away in a minute
shoes, I couldn’t go buy a pair of Ballys fast enough. When you grow up poor with anyway, as they always do.

“Your values are in disarray, prioritizing horribly


Unhappy with your riches ‘cause you’re piss poor morally”
- T.I. “Live Your Life”

18 // OZONE MAG
(above L-R): Khia & Shawty @ Uptown Comedy Club for Shawty Shawty’s Roast in Atlanta, GA; Paul Wall & Bay Bay in Shreveport, LA (Photos: Eric Perrin); Talib Kweli & DJ Eque @
Poetry in Las Vegas, NV (Photo: D-Ray)

01 // Buggah D Govanah & DJ 360 @ Dolce for Flo Rida’s album release party (Miami, FL) 02 // E-40, Chocolate & Slim the Mobster @ Expressions Studio (Berkeley, CA) 03 // Kia
Shine & The Preps @ Ten Pin bowling alley for Kia Shine’s “Checkin’ My Fresh” video shoot (Atlanta, GA) 04 // Gorilla Zoe & Ms Rivercity @ Plies’ car show (Tampa, FL) 05 // D-Lo
& Beeda Weeda on the set of Laroo’s “Money Ain’t Trippin” video shoot (Mountain View, CA) 06 // The Jacka & Deltrice on the set of Laroo’s “Money Ain’t Trippin” video shoot
(Mountain View, CA) 07 // Jay Rock, DJ Drama, & Glasses Malone on the set of DJ Drama’s “Daydreaming” video shoot (Los Angeles, CA) 08 // Ju & Shawty Lo @ Phillips Arena for
the Swagga Like Us concert (Atlanta, GA) 09 // Lil Jon & ladies on the set of “That’s How I Go” (Los Angeles, CA) 10 // Comedians Shawty Shawty & Chris Jones @ Pure (Atlanta,
GA) 11 // Ya Boy & DJ SourMilk @ Hot Import Nights Car Show (San Mateo, CA) 12 // Allstar & Becky the Great @ the SEAs (Tunica, MS) 13 // UB Clothing @ Ten Pin bowling alley
for Kia Shine’s “Checkin’ My Fresh” video shoot (Atlanta, GA) 14 // Network & Turf Talk on the set of Laroo’s “Money Ain’t Trippin” video shoot (Mountain View, CA) 15 // Bay Bay &
Big Chief @ Koko’s for Bay Bay’s birthday bash (Shreveport, LA) 16 // Michael Blackston, Shawty, & Supreme @ Uptown Comedy Club for Shawty Shawty’s Roast (Atlanta, GA)
17 // DJ Black & his brother reppin’ CRUNK!!! @ Big Engine Entertainment’s Christmas party (Indianapolis, IN) 18 // Prynce & Bu @ Pure (Atlanta, GA) 19 // DJ Nik Bean & Damani
on the set of DJ Drama’s “Daydreaming” video shoot (Los Angeles, CA)

Photo Credits: D-Ray (02,05,06,07,09,11,14,19); Deshun Smith (12); Eric Perrin (04,15,16,17); Julia Beverly (01,03,08,10,13,18)

OZONE MAG // 19
She Liked my NECKLACE and started relaxin’, that’s what the fuck I call a…

2 PISTOLS
CHOPPER ZONE

M o at Icebox Jewelry in Atlanta made this piece


for me. I’ve been talking to him for a minute
about doing it. To be honest, I wish I had this
piece last year. Even though I had a crazy, big,
huge record, for some reason nobody really knows what I look like.
So I wanted to have something with my name on it.

[The design] was my logo that Universal Republic put together for
I sent in some [jewelry] and got some of it melted down, so my
piece only cost like $45k with the chain. He worked out a lil situ-
ation with me. I ain’t go all out like these niggas spending $100k
and shit on their pieces. I originally wanted my [Universal Republic]
logo to have choppers but they didn’t include that. A lot of niggas
think “2 Pistols” and they’re thinkin’ of a 9 [mm] or a handgun, but
you know, bein’ from the South and bein’ in the streets, I had to put
choppers on there.
me last year. A lot of cats saw my logo but didn’t know my face.
With this piece, they can put two and two together. The back of I don’t have a set release date, but we just shot the video for “Lights
the piece is [engraved] too with “R.I.P. Big Bro – Twitta.” My brother Down Low” [with Young Joe and C-Ride] and I’ve got a second
got killed in prison. It was his vision to do music; it really wasn’t single on the way titled “Bed, Bath, and Beyond.” That record is
mine. I was playing sports, but right before he passed I kinda got gonna put me where I need to be. I’ve also got a record called
interested [in music] and got tangled up in the streets so eventually “Swag For Sale” featuring Lil Wayne and Shawty Lo, and that record
there was nothing else I could do but music. is gonna put me in the streets where I need to be. “Bed, Bath, & Be-
yond” is gonna top “She Got It.” That’s gonna kill radio. I’m takin’ this
Whenever I conduct business, even when I’m doing my shows, I chick from the bed, to the bath, and beyond. (laughs) Keri Hilson is
[think] of him as if he was with me. Whatever I’ve got going on, I’m finishing that up right now. //
not gonna forget him in any kinda way, so I put his name and “Rest
In Peace” on the back of my piece. Words and Photo by Julia Beverly

20 // OZONE MAG
(above L-R): J Money & Yung Ralph @ Crucial for J Money’s mixtape release party in Atlanta, GA (Photo: Ms Rivercity); Trina @ her Louis Vuitton photo shoot in Miami, FL; Rae-
kwon & J Diggs @ the W Hotel in Scottsdale, AZ (Photo: D-Ray)

01 // ShaGee reppin’ Band-Aide @ Hot Import Nights Car Show (San Mateo, CA) 02 // DJ KTone, Ms November, & Michael “5000” Watts @ The Loft (Denver, CO) 03 // DJ Benni
Boom & Rasheeda @ the SEAs (Tunica, MS) 04 // DJ Trauma & Rock City @ Ten Pin bowling alley for Kia Shine’s “Checkin’ My Fresh” video shoot (Atlanta, GA) 05 // Clyde Carson &
Maine @ Hot Import Nights Car Show (San Mateo, CA) 06 // E-40 & Willie Joe on the set of Laroo’s “Money Ain’t Trippin” video shoot (Mountain View, CA) 07 // The Jacka & AP9
on the set of Laroo’s “Money Ain’t Trippin” video shoot (Mountain View, CA) 08 // Lil Scrappy & Shawty Lo @ Phillips Arena for the Swagga Like Us concert (Atlanta, GA)
09 // Polow da Don & Ladies @ MOSI Super Bowl party (Tampa, FL) 10 // Gorilla Pits @ Street Symphony Studios (Fremont, CA) 11 // Big Mike, Tyga, & CeCe @ UGMX (San Jose,
CA) 12 // Piccalo & DJ Christion @ Firestone for DJ Nasty’s birthday party (Orlando, FL) 13 // Angela Yee, Jeff Dixon, & Julia Beverly @ Atlanta 300 (Atlanta, GA) 14 // Johnnie Cab-
bell & Benny @ Pure (Atlanta, GA) 15 // Bu @ Pure (Atlanta, GA) 16 // Miss Pebbles & Miss Memphis @ the SEAs (Tunica, MS) 17 // BallGreezy & Byron Trice @ Dolce for Flo Rida’s
album release party (Miami, FL) 18 // Actor Christian Keyes & The New Orleans Hornets Honey Bees @ The New Orleans Arena (New Orleans, LA) 19 // Ya Boy & Nick Ngo @ Hot
Import Nights Car Show (San Mateo, CA)

Photo Credits: D-Ray (01,02,05,06,07,10,11,19); Eric Perrin (09); Julia Beverly (04,13,14,15,17); Kingpin (03,16); Malik Abdul (12); Marcus DeWayne (18); Ms Rivercity (08)

OZONE MAG // 21
22 // OZONE MAG
(above L-R): Flo Rida & Brisco @ Dolce for Flo Rida’s album release party in Miami, FL (Photo: Julia Beverly); TI & Young Jeezy @ the Farewell Tour in Detroit, MI (Photo: Thaddaeus
McAdams); Maino & Kafani Da Ice King @ Otis Lounge in San Francisco, CA (Photo: D-Ray)

01 // DJ Quik & the Goodfellas @ 93.5 The Beat (Burbank, CA) 02 // GuddaGudda & 211 @ The Palms for the I Am Music Tour (Las Vegas, NV) 03 // Kimo & Suge Knight @ Pink
Diamonds for the Romper Room Gang’s American Gangsta release party (San Francisco, CA) 04 // DJ Drama & DJ Jonasty @ Freelon’s (Jackson, MS) 05 // Montana da Mac &
guest @ Pure (Atlanta, GA) 06 // OJ da Juiceman & Miami Mike @ Coan Park for Soulja Boy’s “Gucci Bandana” video shoot (Atlanta, GA) 07 // Snoop Dogg, JT Tha Bigga Figga,
Rappin 4Tay, & Daz @ the Mezzanine (San Francisco, CA) 08 // E-40 & Turf Talk on the set of Laroo’s “Money Ain’t Trippin” video shoot (Mountain View, CA) 09 // Drake, Lil Twist, &
Jas Prince @ Universal Citywalk (Los Angeles, CA) 10 // Firemann DJs @ Plus for the Gucci Mane Welcome Home party (Jacksonville, FL) 11 // Mack Maine, Tezz, & guest @ Cash
Money’s Pre-Grammy party (Hollywood, CA) 12 // Big Chris & Jeff “Left Hook” Lacey @ Studio Inc for Jeff “Left Hook” Lacey’s fight afterparty (Tampa, FL) 13 // Big Gripp & Tony
Neal @ the SEAs (Tunica, MS) 14 // Nick Ngo, Scoot of Dem Hoodstarz, & RO @ Hot Import Nights Car Show (San Mateo, CA) 15 // Da Bizness @ Patchwerk Studios for Music
University (Atlanta, GA) 16 // Buttahman & Kia Shine @ Ten Pin bowling alley for Kia Shine’s “Checkin’ My Fresh” video shoot (Atlanta, GA) 17 // K-Loc, The Jacka & PK @ 17 Hertz
Studios (Hayward, CA) 18 // Nicki Minaj & DJ Chuck T @ the SEAs (Tunica, MS) 19 // Arab & JBAR @ Coan Park for Soulja Boy’s “Gucci Bandana” video shoot (Atlanta, GA)
20 // Turf Talk, J Stalin, & Erk The Jerk on the set of Laroo’s “Money Ain’t Trippin” video shoot (Mountain View, CA)

Photo Credits: D-Ray (01,02,03,07,08,09,11,14,17,20); Julia Beverly (05,16); Kingpin (10,12,13); Ms Rivercity (06,15,18,19); Ralph Smith (04)

OZONE MAG // 23
24 // OZONE MAG
(above L-R): Tank & Shawty Lo @ Phillips Arena for the Swagga Like Us concert in Atlanta, GA (Photo: Julia Beverly); Jas Prince & J Prince @ The Palms for the I Am Music Tour in
Las Vegas, NV (Photo: D-Ray); Mistah FAB & Baydilla in Anchorage, AK (Photo: Julia Beverly)

01 // Jasper Cameron & Polow da Don @ Patchwerk Studios for Music University (Atlanta, GA) 02 // Mohawk Marlon, B-Legit, Kenn, & Willie Joe @ Laverde Lounge (San Francisco,
CA) 03 // Jarvis & Kadife Sylvester @ Phillips Arena for the Swagga Like Us concert (Atlanta, GA) 04 // BG & Sho Zoe @ Plies’ car show (Tampa, FL) 05 // Roccett, Jer-Z, & DJ
Purfiya @ the SEAs (Tunica, MS) 06 // Busta Rhymes & Wyclef @ Dolce for Flo Rida’s album release party (Miami, FL) 07 // DJ KTone & DJ Dimepiece @ Club 303 (Denver, CO)
08 // Shawty Lo & Young Jeezy @ Phillips Arena for the Swagga Like Us concert (Atlanta, GA) 09 // AP9 & Deltrice on the set of Laroo’s “Money Ain’t Trippin” video shoot
(Mountain View, CA) 10 // Lil Wayne & Jas Prince @ Cash Money’s Pre-Grammy party (Hollywood, CA) 11 // Haji Springer, Stooie Bros, & E-40 on the set of “That’s How I Go” (Los
Angeles, CA) 12 // Dah Dah & Daz @ the Mezzanine (San Francisco, CA) 13 // Dub G & Bankroll Jonez @ the SEAs (Tunica, MS) 14 // Dorrough, Dame Fame & John Costen @ Otis
Lounge (San Francisco, CA) 15 // Yo Gotti & Deshun Smith @ the SEAs (Tunica, MS) 16 // Guest, Rocko, & KP @ the Artistry for Rick Ross’s listening party (Atlanta, GA) 17 // P-Nut
& Cam @ Ten Pin bowling alley for Kia Shine’s “Checkin’ My Fresh” video shoot (Atlanta, GA) 18 // Kaspa & DJ Ace @ Throbacks for Streettalk Showcase (Atlanta, GA) 19 // Fresh
Kid Ice of 2 Live Crew & TJ Chapman (Tampa, FL) 20 // Tampa Stacy, Big CO, & DJ Benni Boom @ Plus for the Gucci Mane Welcome Home party (Jacksonville, FL)

Photo Credits: D-Ray (02,09,10,11,12,14); Deshun Smith (15); DJ KTone (07); Eric Perrin (16); Julia Beverly (03,06,08,17); Kingpin (05,20); Maurice Garland (19); Ms Rivercity
(01,13,18); Terrence Tyson (04)

OZONE MAG // 25
Are You a G? abcdefG
7 Questions to FIND OUT if R&B star SAMMIE
is the 7th letter of the alphabet.
Sammie, who first
signed with Capitol
C. How did the kids in
high school treat you?
be there for her birthday,
and that’s not crazy, but I
Hood Deeds
WORDS By Eric Perrin // PHOTO BY JOHNNY NUNEZ
Records at age 12, is My freshman year of was just really gone over
among an elite class of high school was one of her. I was really sprung
musicians who have the craziest years ever. for a minute. I was 18, so I On May 11th, rapper and community activist T.I. joined forces with
topped the charts in two The dudes were hating, was wide open. Al Sharpton in Harlem, NY to speak out against gun violence in the
different decades. In the but the ladies loved me. Check: If buying a chick community. T.I., which is facing an impending one year and one day
late 90’s he released the I used to have security flowers for her birthday sentence for felony gun possession, took the opportunity to apologize
wildly popular singles, escort me to class, but when he was out on the to those in attendance before stating his case.
“I Like,” and “The Crazy I figured if I just stayed road is craziest
Things I Do For Love,” down and stayed true, in thing he’s ever “The same gun activity that I’m standing right here in front of you
and currently, he is the due time people would done for love, today attempting to stop, I was once was a part of it. I once played
melodic voice featured really get to see me. Sammie has us all a huge, huge part in promoting it. A lot of people do it as a fashion
on Soulja Boy’s “Kiss Me Midway through my beat on this one.
Thru The Phone.” Having statement, but for me it was a part of life,” he said. “LeBron James
sophomore year I was played basketball, Walter Payton played football; I carried guns and
separated from Dallas just a regular dude on F. Worst song you’ve
Austin and Rowdy Re- slung dope as a 13 year old. That’s why I feel like I owe you guys an
campus, nobody was been a part of?
cords, Sammie recently trippin’ on who I was. I It was a song called “Hey” apology, but I feel like all the experiences that I gathered in that time
started his own imprint, played basketball for two that was just too pop for is exactly the tools that I need to be able to get out here and reach the
Star Camp, and is work- years, I was homecoming me. It didn’t come out, people that are now doing what I used to do.”
ing on his third album, king, I was on the choir thank God, I recorded
Coming Of Age. my junior and senior it, and every song is not T.I. also took the opportunity to speak on his looming prison sentence,
years. I pretty much lived gonna be a hot record, stating, “I will be back. And when I get back you gon’ see me standing
A. Do you have any the regular, normal high but one thing I’ve been stronger, wiser, richer, and I’ma be singing the same song.”
aliases? school life. blessed with is the abil-
My New York friends call The fact that ity to sing, so I can really Sharpton, who was speaking to a home crowd in his native New York,
me Samo, my aunties you had security sound good. I can make expressed his belief that T.I. shouldn’t be imprisoned at all. “He made a
called me Sambo, and my escorts and sung a bad song sound good, mistake, and he’s trying to correct a mistake. We don’t need him locked
pops, I don’t understand on the choir omit and a good song sound down. We need him out here trying to correct the mistakes,” Sharpton
how he got this name, you from gaining points great, and that’s not said to a roaring audience. The event was broadcast on MTVNews.com.
but they call him Foxy, on this question. being cocky, that’s just a
so they call me Foxy Jr. blessing.
sometimes, too. I guess D. When was the last Foxy Jr. gets credit
I got that name my time you got in a fight? for being confi-
default. I got in some altercations dent in his singing
No way can we in high school, but not abilities.
award points to a really any fist fights. I’m a
male R&B artists hot-head, so when I get G. Do you have friends or
for a nickname like Foxy mad I might say the crazi- relatives in jail?
Jr., sorry brotha. est thing and my mouth I do, unfortunately.
probably kept me out of Sammie didn’t
B. What’s the most un- a lot of fights. I’m from Mi- really want to talk 1. DJ PETER PARKER (www.myspace.com/djpeterparker1)
true rumor you’ve heard ami, so I’ve always been about this ques- Yeah, a DJ named Clark Kent has become a Hip Hop legend, but that
about yourself? tough, and I always had tion, which means doesn’t mean every superhero alter ego is cool. Peter
People have these heart. I talk a lot of trash, whomever he knows in Parker was and still is the epitome of a geek. This
misconceptions that I’m and I play basketball, so jail is either a really close Queens, New York-based DJ isn’t making the name
real cocky and arrogant, if I’m bustin’ your ass in relative, or did something any cooler. Known for DJing and taking photos in a
and I’m far from that. I’m basketball, I’m gonna let punishingly severe. Spider Man mask, Parker has ties to the Duck Down
real humble, and I think you know I’m bustin’ your
me going to school and Records family and he hosts a podcast, Rhyme Tyme,
ass, so a couple of times I Score: 4/7 where the likes of Slum Village have stopped by.
graduating from a public got into a push or shove Nicknames like Foxy
high school helped me to here, but nothing major. Jr, and security escorts
stay humble, and to stay Sammie and Bow almost cost Sammie a 2. THE METERMAIDS (www.myspace.com/metermaids)
real and stay true. Wow probably passing grade, but overall Sure, metermaids may have their own reality show on cable TV a year or
Most child square up all the his modesty and decision so ago but that still doesn’t make them cool enough to name your rap
stars are home time on the court. to attend public schools group after them.
schooled or have amidst his celebrity
private tutors,
so we’ll award Sammie
E. Craziest thing you’ve
ever done for love?
promoted Sammie to a G’.
Look out for Coming of
3. LO-DOWN ENTERTAINMENT (www.myspace.com/valetv)
for actually being G’ The words “low” and “down” are like oil and water, they will never mix.
My ex-girlfriend was the Age, which he says is his Though it’s not as bad as the Down Low Entertainment moniker we
enough to tough it out only chick I’ve ever been most personal album yet.
in an Atlanta public high featured months ago, this is still a pig that doesn’t fly straight.
in love with. I sent her
school. flowers ‘cause I couldn’t - Eric Perrin

26 // OZONE MAG
(above L-R): Yung LA & Young Dro on the set of their “Take Off” video shoot in Atlanta, GA (Photo: Ms Rivercity); BG with his mother & son on the set of the Chopper City Boyz’
‘Bubble Gum’ video shoot in New Orleans, LA (Photo: Marcus DeWayne); Droop-E & E-40 @ Pure in Las Vegas, NV (Photo: D-Ray)

01 // Lil Chuckee, Mack Maine, & Lil Twist @ the I Am Music tour (San Jose, CA) 02 // E, Rob Reyes & Maino @ Otis Lounge (San Francisco, CA) 03 // Playaz Circle @ Phillips Arena
for the Swagga Like Us concert (Atlanta, GA) 04 // Treal @ the SEAs (Tunica, MS) 05 // UNI @ the Key Club (Los Angeles, CA) 06 // Kia Shine & DJ Trauma @ Ten Pin bowling alley
for Kia Shine’s “Checkin’ My Fresh” video shoot (Atlanta, GA) 07 // Rappin 4Tay, Snoop Dogg, JT Tha Bigga Figga, Dru Down, Kurupt, & Daz @ the Mezzanine (San Francisco, CA)
08 // Carol City Cartel, Rick Ross, & Block @ BET’s Spring Bling (Riviera Beach, FL) 09 // Guest & Summer Walker on the set of DJ Drama’s “Daydreaming” video shoot (Los Angeles,
CA) 10 // Damani, Bad Lucc, Glasses Malone, & Terrace Martin @ Avalon (Hollywood, CA) 11 // Janiro Hawkins & guests @ the SEAs (Tunica, MS) 12 // XSF & Haji Springer @
Street Symphony Studios (Fremont, CA) 13 // Sleepy, Droop-E, & D-Lo on the set of Laroo’s “Money Ain’t Trippin” video shoot (Mountain View, CA) 14 // Guest & Maino @ Otis
Lounge (San Francisco, CA) 15 // DJ Drama & Tambra Cherie @ Freelon’s (Jackson, MS) 16 // DJ Tito Bell & DJ Amen on the set of Laroo’s “Money Ain’t Trippin” video shoot (Moun-
tain View, CA) 17 // Juggie & Rick Ross @ NV Lounge for Rick Ross’s afterparty (New Orleans, LA) 18 // Mari, Devi Dev, DJ Backside, & D-Ray on the set of “That’s How I Go” (Los
Angeles, CA) 19 // Freddy Hydro & Janiro Hawkins @ the SEAs (Tunica, MS)

Photo Credits: D-Ray (01,02,05,07,09,10,12,13,14,16,18); DJ Who (11); Julia Beverly (03,06); Kingpin (19); Marcus DeWayne (17); Ms Rivercity (04); Ralph Smith (15); Terrence
Tyson (08)

OZONE MAG // 27
YOUNG JEEZY & ALFAMEGA
Alfamega: Hey Boss, I need to holla at you about something real serious.
Jeezy:Whut up fool? I heard you got pushed off a building and broke yo legs?
Alfamega: Affirmative.
Jeezy: Damn my nigga, you straight?
Alfamega: Negative. Hell no, I ain’t straight. I can’t walk. Got fired from my last
gig and Grand Hustle cancelled my health benefits, got a nigga all fucked up. I
need to holla at u bout a job.
Jeezy: Damn my nigga, that’s fucked up, but we ain’t hiring no more. It’s a
Recession. Everybody broke.
Alfamega: Copy that, But U need me, you done turnt all soft and shit fuckin wit
khloe Kardatchien and shit. I can give you street cred, look what I did from my
last employer. I used to knock niggas out left and right.
Jeezy: Man, my nigga. I ain’t got no positions open. Why don’t you go to DTP or
something?
Alfamega: What about Blood Raw job? That nigga ain’t doing nothing.
Jeezy: Hell naw nigga, Blood Raw be makin them good ass lattes and cappuc-
cinos. That shit’s like crack, nigga.
Alfamega: What about Slick Pulla’s job? He ain’t loyal. I got evidence that he
was conspiring with DJ Drama last week about doing a mixtape. But ain’t hear
that from me.
Jeezy: I don’t know about all that, but bottom line is that I ain’t got no job for
you my nigga…ain’t you an informant?
OZONE EXCLUSIVE Alfamega: What kinda benefits package does CTE provide? Cause Grand
Hustle gave me a 401K, and full medical and dental insurance with some free
Akoo clothes. But all I want from you is Medical insurance and some 8732
clothes…naw nevermind. I don’t need that shit. Let me just get some insur-
Textin’ is no longer safe now that OZONE’s ance so I can get my legs fixed.
dangerous minds have hacked the system.
Jeezy: Man dude, I told yo ass we ain’t hiring.
Alfamega: Fuck you, nigga. Rick Ross already offered me a job anyway, I just
ain’t wanna fuck with the police no more. But now it’s on. I’m gon’ start my
own group, The Alfabet Boyz. You better watch yo back, nigga.

From the minds of Eric Perrin & Randy Roper


Photos by Thaddaeus McAdams & Julia Beverly

28 // OZONE MAG
(above L-R): DJ Black & OJ da Juiceman @ Club Industry in Atlanta, GA (Photo: Ms Rivercity); Young Dro, Maino, & Kia Shine @ Ten Pin bowling alley for Kia Shine’s “Checkin’ My
Fresh” video shoot in Atlanta, GA (Photo: Julia Beverly); Stunna of The Pack & Tyga @ Cash Money’s Pre-Grammy party in Hollywood, CA (Photo: D-Ray)

01 // Lady Dolla, Tracey Smith & Chopper City Records VP Carol Dorsey on the set of the Chopper City Boyz’ “Bubble Gum” video shoot (New Orleans, LA) 02 // Droop-E, Scoot
of Dem Hoodstarz, & Nump on the set of Laroo’s “Money Ain’t Trippin” video shoot (Mountain View, CA) 03 // VIC & Hollywood @ Pure (Atlanta, GA) 04 // DJ Infamous & MLK @
Pure (Atlanta, GA) 05 // Daz Dillinger & Soopafly @ Avalon (Hollywood, CA) 06 // Busta Rhymes & Latin Prince @ the Grammys radio room (Los Angeles, CA) 07 // DJ Scream &
J Money @ Crucial for J Money’s mixtape release party (Atlanta, GA) 08 // Baydilla & P-Nut @ KGOT (Anchorage, AK) 09 // Oakland Raiders’ Damarcus Russell & Baby @ The Rock
(Las Vegas, NV) 10 // Mr Marcus & Aurora Jolie on the set of Trey Songz’ “Brand New” (Atlanta, GA) 11 // Baydilla & Cam @ Club Elixir for OZONE’s Alaska party (Anchorage, AK)
12 // Bigga Rankin & Terrence Tyson @ Plus for the Gucci Mane Welcome Home party (Jacksonville, FL) 13 // Rachel, guest, & Shawty Lo @ Freelon’s (Jackson, MS) 14 // Dah Dah,
Kurupt, & Supa Fly @ the Mezzanine (San Francisco, CA) 15 // Kenya Cabine & Jadakiss @ E93 (Savannah, GA) 16 // Checkin’ Their Fresh @ Ten Pin bowling alley for Kia Shine’s
“Checkin’ My Fresh” video shoot (Atlanta, GA) 17 // Chris J & Suga D @ the Underground (Tampa, FL) 18 // Jigga JT & New Orleans Mayor Ray Nagin & his wife @ the Bayou Clas-
sic (New Orleans, LA) 19 // Mad Linx, DJ Q45, Mr Indiana, & T @ Big Engine Entertainment’s Christmas Party (Indianapolis, IN) 20 // Flesh Bone & Layzie Bone of Bone Thugs N
Harmony (Los Angeles, CA)

Photo Credits: D-Ray (02,05,06,09,14,20); Eric Perrin (19); Julia Beverly (03,04,08,10,11,16); Kenya Cabine (15); Kingpin (12); Marcus DeWayne (01,18); Ms Rivercity (07); Ralph
Smith (13); Terrence Tyson (17)

OZONE MAG // 29
When a woman gives her-
self a nickname like Toni, she’s
probably trying to tell the world
something about her personality. In
the case of this Akron, Ohio native, the
unisex name she selected does just that.
“I chose the name Toni because I think it’s sexy for a girl to have
a guy’s name and wear it well. I’m a little mannish in bed so the
name really fits me,” she divulges. And when asked in which
ways she’s “mannish” in bed, Toni confidently responds, “I’m
pretty controlling, not exactly to the point of being a domina-
trix, but I love to be in control. I’m very dominant. I’m definitely
not the kind of girl that lays on my back during sex. I like run-
ning the show.”

Not only does Toni enjoy running the show, but she’s usually
the star as well. Whether she is on stage dancing, walking down
the runway modeling, or starring in a music video, Toni com-
mands attention. And when she is not on somebody’s stage,
she’s probably at home deeply engaged in one of her favorite
urban erotica novels. Toni is an avid adult content reader and
even plans on one day bringing her own experiences to the
page.

“One day I want to write my own erotica,” she confesses. “And it


wouldn’t necessarily be a biography of my own life, but I have a
lot of experiences that I would incorporate in a book. It would
probably be just as steamy, if not worse, than the stories I read.”

Aside from her love of provocative literature, Toni is also pas-


sionate about modeling. Though she feels her height and 34-
24-38 frame will hinder her from high fashion, the tasty tempt-
ress believes there is a place for her in the modeling world. “I’d
love to do Playboy or even Victoria Secret,” she says. “I’m very
controlling sexually and I’d love to model lingerie. I think linge-
rie is powerful, and that would really fit my personality.”

Words by Eric Perrin

Website: Strokersclub.com
Booking: myspace.com/strokersatl
Photography: DC The Brain Supreme
dcphotoimaging.com
Make up and Hair Styling by
Mike Mike 678-732-5285

30 // OZONE MAG
(above L-R): Block & Gorilla Zoe @ Plies’ car show in Tampa, FL (Photo: Eric Perrin); Willis McGahee & Dante Culpepper @ his youth football camp in Miami, FL (Photo: J Lash);
Shawty Lo & Drumma Boy @ Gorilla Zoe’s movie screening in Atlanta, GA (Photo: Ms Rivercity)

01 // Lil Duval & Ms Dynasty on the set of Young Dro & Yung LA’s “Take Off” video shoot (Atlanta, GA) 02 // Grand Hussle & Power 102.9’s DownTown Leslie Brown @ The Bobby
Valentino concert @ Club Xquisite (New Orleans, LA) 03 // Killer Mike & Chubbie Baby @ the Artistry for Rick Ross’s listening party (Atlanta, GA) 04 // Kenny Burns & Echo Hattix
(Tampa, FL) 05 // Cory Mo, Greg Street, Fonsworth Bentley, & Dee Sonoram @ Phillips Arena for the Swagga Like Us concert (Atlanta, GA) 06 // JC & Gorilla Zoe @ the Atlanta
Zoo for Zoe’s “Don’t Feed The Animals” listening party (Atlanta, GA) 07 // Bay Bay, Yung Joc, & Paul Wall @ Koko’s for Bay Bay’s birthday bash (Shreveport, LA) 08 // Mistah FAB
& Prynce @ Pure (Atlanta, GA) 09 // Haitian Fresh, Busta Rhymes, & Wyclef @ Dolce for Flo Rida’s album release party (Miami, FL) 10 // J Diggs & ladies @ Pink Diamonds for the
Romper Room Gang’s American Gangsta release party (San Francisco, CA) 11 // Cali, Danger, DJ Q45 & Caviar (Pittsburgh, PA) 12 // Megga & Buddy-Ro @ Club Elixir for OZONE’s
Alaska party (Anchorage, AK) 13 // Big Chris, Hoopz, guest, & Riskay @ Studio Inc for Jeff “Left Hook” Lacey’s fight afterparty (Tampa, FL) 14 // DJ E-Feezy & Big Juan @ Jim Por-
ters (Louisville, KY) 15 // Bishop Magic Don Juan & Bad Lucc @ Avalon (Hollywood, CA) 16 // Mr Collipark & Kaye Dunaway @ Pure (Atlanta, GA) 17 // Fat Joe, Jim Jonsin, & Rico
Love @ Automatic Slims for Jim Jonsin’s Grammy party (Ft Lauderdale, FL) 18 // DJ Southern Belle & Kingpin @ the SEAs (Tunica, MS)

Photo Credits: D-Ray (10,15); DJ Who (18); Eric Perrin (03,07); Julia Beverly (05,08,09,12,16); Kingpin (13); Malik Abdul (14); Marcus DeWayne (02); Ms Rivercity (01,06); Seth
Browarnik (17); Terrence Tyson (04,11)

OZONE MAG // 31
editor’s note
I’m Just Sayin’tho by D-Ray
S
even years! Congratulations to the whole OZONE family. It takes time I go through my archives of these years. I get calls every week asking
so much to keep a magazine together, especially today with if I have a picture of kids that keep killing each other. Sometimes I’m the
so many businesses folding! Having a team of believers brings only person who has pictures of them. These moments, good or bad, are
success. Believe that! moments we can never get back.

Seven years back, wow. There’s so much to touch on with such a small col- I thought it was over when my grandfather passed away. Mind you, I just
umn. Back then, I was in the game for a couple years working for another started working with OZONE Magazine 5 months before his passing so I
magazine out of the West Coast. It was very similar to OZONE, although it began to lose focus when I saw him deteriorating due to the illness. The
didn’t have my favorite part (the eye catching Photo Galleries). As much day after his funeral I had to hop on a flight to my first OZONE Awards, the
time as that takes to put together, JB never took the section away. 2nd annual in Miami. I was not myself. I was real numb and I had my walls
closed. I sucked it up and it turned out to be a great trip, but when I got
There’s so much to reflect back on since then. I quit my guaranteed pay- back to the West Coast I kinda gave up for a few months, feeling like my
check to join the grind of the Hip Hop world. Also, I had to balance taking heart just died.
care of my ill grandfather, who had Parkinson’s disease and dementia. That
was a part of my journey which allowed me to continue taking photos in I wasn’t sure about this career I chose any longer. Not just from the
the game. R.I.P. Grandpa, 2007. My hero forever. loss of my grandfather, but all the BULLSHIT. The stress of dealing with
promoters, managers, artists, publicists, and whoever else came with the
In the beginning I was taking a lot of Mistah FAB’s pictures. I saw a talent in program. I went back, reflected, separated myself from everything, and
him that I couldn’t deny. So to be able to freeze moments throughout his thought about the time I gave up to this game. That was time I could’ve
whole career is priceless. I was also shooting red carpet Hollywood events been spending with my grandfather. That made me think of what he
with platinum artists, not to mention, I do have a James Brown photo. would want. He would want me to complete my journey. He didn’t raise
That’s when I started to realize that the Bay Area needed me. I thought, a quitter.
damn, why not help home get on through my lens?
I began to go extra hard for my coast, the West Coast. Throw your W’s up! I
I believe in the talent coming from the Bay. I have been lucky enough to have been running ever since. I got a chance to get great photos of many
have shot photos of almost everyone from the Bay. I never had the op- artists I would’ve never got to build with if I had quit. Thanks JB for the
portunity to shoot Tupac, and I’m saddened by that. By the time I became love and opportunity. And to my lady Wendy Day, I love you for the co-
serious about my photo grind a hater had already taken his life. sign! G. Archer, you’re the best for keeping me going! Fabby, kid, without
you I would have never perfected my performance shots! Frank Herrera,
Fabby is a superstar and he was who really drew me to the urban side of thanks for the top secret talk; that keeps me on my toes in this industry.
photography. I feel like I have to help tell his musical story through my And shout out to all the other artists who played a part in keeping me
lens. By 2003, the hyphy movement popped off and I happened to be at hungry in the game. If you do not approach the music industry with focus
the forefront of the movement with my lens, freezing the craziest, most and grind, your talent won’t matter. Just keep it up and step your bars up
hyphy things you can ever imagine. Concerts, sideshows, rap battles, or move out of the way for the real talent. Don’t clog the drain anymore.
dreads, turf dancing, the whole nine. Be on the look out for the photo If you have a hobby, that’s one thing. A career is another. You have to be
book; it will be coming soon to show the world the movement with serious, hungry, humble, and willing to accept the criticism and politics in
plenty of visual examples. this game. Trust me, the politics are ugly!

Around that time, I also met one of my favorite rappers of all time. “Too I have no regrets when it comes to what I do, although it’s a difficult task
Hard For The Fucking Radio” Mac Dre himself. “I’m a boss, fuck what it cost.” at times. I’m pretty anti-social, I’m a loner, and I don’t really trust too many
He’s a legend! T.I.P. Meeting Dre was like, wow! I was so silly I really didn’t people because not too many of them can trust themselves. With that
believe it was Dre. We were doing a radio run and they played “California being said, I’m happy with this journey I’ve chosen. I do this for the love I
Livin’.” I was giggling to the song and he walked out of the studio and said, have for the talent in others. I feel like the kid who gets benched for being
“You know nothing about this!” I looked at him with a crazy look and said, bad at recess. You can see and hear the kids playing as you’re watching
“Shit, you know nothing about this!” He gave me a Thizz Face, smiled, them, but can’t join the fun. I’m a square when it comes to partying; I don’t
went out front and lit up a Backwood. G.A. then told me, “That’s Mac Dre’s drink of party too hard. I love to stay at the house. I only go because I get
song.” Then I realized, yes, that is muthafuckin’ Mac Dre! that exclusive treatment and experience.

From that day on, “Thizz iz what it iz.” I became the official THIZZ photog- Support those who support you! Family first. Loyalty is rare today and
rapher during the last years of Dre’s life and I’ve been THIZZ ever since! I’ve success is hard to come by. Respect is something you earn, not deserve.
got one of the only photos of Dre at his last birthday party. The growth of The way I see it, the more people that hate me, the less people I have to
my photography career has been a wild journey. Many experiences, many please!
growing pains, juggling through these years taking care of my granddad-
dy and seeing so many soldiers in the game falling to the fast life or the - D-Ray, OZONE West Editor-At-Large
Federal Pen. It’s a pain I feel in my heart and a super rush in my brain every dray@ozonemag.com

Kilo, D-Ray, & J-Diggs @ Pink Diamonds for Me & Roccett gettin’ break- Mack Maine & me in LA Mario & me in LA at Baby
the Romper Room Gang’s American Gangsta fast in Vegas after hittin’ LAX Bash’s video shoot
release party in San Francisco

32 // OZONE MAG
(above L-R): Young Jeezy & Ludacris @ Phillips Arena for the Swagga Like Us concert in Atlanta, GA (Photo: Julia Beverly); Akon & Glasses Malone on the set of DJ Drama’s “Day-
dreaming” video shoot in Los Angeles, CA; DJ Quik @ the Key Club for his birthday party in Hollywood, CA (Photos: D-Ray)

01 // OJ, Courtney Money, & G Boy @ Club Industry (Atlanta, GA) 02 // RahMean & Cellski @ The Room (San Francisco, CA) 03 // Suge Knight, J-Diggs, Kilo, & Big Dante @ Pink
Diamonds for the Romper Room Gang’s American Gangsta release party (San Francisco, CA) 04 // Guest, Nokey, & Roccett @ Phillips Arena for the Swagga Like Us concert (At-
lanta, GA) 05 // DJ Rick Lee & Kafani @ Otis Lounge (San Francisco, CA) 06 // Droop-E & Laroo @ Pure (Las Vegas, NV) 07 // Fat Joe & DJ Khaled @ Velvet Room for DJ Infamous’
anniversary party (Atlanta, GA) 08 // Kafani Da Ice King & Dorrough @ Otis Lounge (San Francisco, CA) 09 // DJ Q45 & Rick Ross @ NV Lounge for Rick Ross’s afterparty (New
Orleans, LA) 10 // J Nicks & Gucci Mane @ Primetime for Gucci Mane’s Welcome Home party (Atlanta, GA) 11 // DJ Ekin & Shayna Smith @ BET’s Spring Bling (Riviera Beach, FL)
12 // C.E.O, Willie Joe, Traxamillion, & Nump on the set of Laroo’s “Money Ain’t Trippin” video shoot (Mountain View, CA) 13 // Gary Archer & Frank White @ Laverde Lounge (San
Francisco, CA) 14 // Fish Scales of the Nappy Roots & guest @ Pure (Atlanta, GA) 15 // Kingpin & DJ Stupac @ the SEAs (Tunica, MS) 16 // Dubb Union’s Soopafly, Damani, & Bad
Lucc @ Avalon (Hollywood, CA) 17 // Lil Wun, Baby Boy & Rick Ross @ NV Lounge for Rick Ross’s afterparty (New Orleans, LA) 18 // Betty Wright & Jim Jonsin @ Automatic Slims
for Jim Jonsin’s Grammy party (Ft Lauderdale, FL) 19 // Rovella Williams & Ms Rivercity @ the SEAs (Tunica, MS) 20 // Mr Smith & guest @ Club 360 for Rick Ross’s Super Bowl
viewing party (Tampa, FL)

Photo Credits: D-Ray (02,03,05,06,08,12,13,16); Eric Perrin (10,20); Julia Beverly (04,07,14); Kingpin (15,19); Marcus DeWayne (09,17); Ms Rivercity (01); Seth Browarnik (18); Ter-
rence Tyson (11)

OZONE MAG // 33
Ways Ozone
Impacted The
Game
Rappers are more careful about the groupies they
mess with
If you’re wondering why you don’t see Groupie Confessions in Ozone anymore, it’s
because rappers stopped messing with a lot of them in fear of getting put on blast. Who
would’ve ever thought that our funny little column would have rappers scared of free
pussy?

Made Mr. 9-to-5 think “hey, I can do it too!”


DJ Green Lantern once joked that OZONE is full of people he’s never heard of. That’s kind
of the point. We break artists before the rest of the media hops on the bandwagon, and
that’s why we’re your “favorite rapper’s favorite magazine.” But with that, we get flooded
with interview requests from artists that we’ve never heard of either. Message to up and
coming rappers: just because you see a rapper in the magazine that YOU don’t know,
doesn’t mean that they don’t deserve it. We don’t just pick random cats off the street or
interview everyone that asks. We do have a vetting process.

Made pictures worth more than a thousand words


Over the years, we’ve found that to some, having a picture in the OZONE photo galleries
is a greater accomplishment than earning a PhD. Our galleries were around before most
of your favorite club photos websites too. So, guess you can say we’ve been making stars
out of the non-talented for some time now.

We Made It Cool To Hate


Lil Duval’s “10 Things I’m Hating On” column actually made it funny and cool to hate.
Most haters are afraid to show their face in fear of a public ass-whupping, but Duval not
only put his face on his work, he called out people and places he was liable to run into
the next day. When he stopped doing the column, we feared not being able to keep it
going. But to our surprise, people volunteered to fill his hating throne.

Let everyone know “the South had something to say”


We’re not going to even begin to try to list the number of rappers that appeared in
OZONE months, or even years, before they began popping up other
magazines after they signed deals or landed on the Billboard charts.
We won’t brag about putting Pimp C on the cover (below left) while
he was prison or being there the day he got out . Probably won’t speak
on spawning at least a dozen OZONE Jr. magazines claiming to cover
Southern Hip Hop either.

Made everyone want to be free


Before OZONE, it was hard to find a good rap magazine outside of the
newsstands free of charge. When we hit in 2002 giving our mags away
at clubs and industry events, all of a sudden everyone wanted to give
theirs away too.

Took the blame for everything that ruined


Hip Hop
Every Southern artist that gets blamed for “ruining Hip Hop” was either
featured in OZONE first or only interviewed for OZONE. Every fight at
every award show gets compared to the OZONE awards even though
we’ve only had three of them. Any rapper that gets locked up? It’s be-
cause of something he said in our magazine. Beef? Always our fault too.

34 // OZONE MAG
(above L-R): Damani & Snoop Dogg @ the Mezzanine in San Francisco, CA; Allen Iverson & Jas Prince @ the W Hotel in Scottsdale, AZ (Photos: D-Ray); Rick Ross & Tity Boy of
Playaz Circle @ Phillips Arena for the Swagga Like Us concert in Atlanta, GA (Photo: Julia Beverly)

01 // Guest & Chad Johnson @ Willis McGahee’s youth football camp (Miami, FL) 02 // Big CO & Jackie Chain @ the SEAs (Tunica, MS) 03 // Kerisha & Markus @ Ten Pin bowl-
ing alley for Kia Shine’s “Checkin’ My Fresh” video shoot (Atlanta, GA) 04 // Eddy & Abe @ Caliskatz (Freont, CA) 05 // BOB, DJ King Ron, Bigga Rankin, Derek Washington, & TJ
Chapman @ Big Spenda Studios (Jacksonville, FL) 06 // DJ Holiday, Gucci Mane, & Zaytoven @ Metronome Studios (Atlanta, GA) 07 // Young Dro gets his pole waxed @ Ten
Pin bowling alley for Kia Shine’s “Checkin’ My Fresh” video shoot (Atlanta, GA) 08 // J Nicks & Monica @ Phillips Arena for the Swagga Like Us concert (Atlanta, GA) 09 // Colby
O’Donis & Jay Rock @ the Grammys radio room (Los Angeles, CA) 10 // Drake & DJ Mack @ American Airlines Arena (Dallas, TX) 11 // Madeleine, Mistah FAB, & Roslyn @ Club
Elixir for OZONE’s Alaska party (Anchorage, AK) 12 // Kia Shine & video models @ Ten Pin bowling alley for Kia Shine’s “Checkin’ My Fresh” video shoot (Atlanta, GA) 13 // Shayna
Smith & Lyntina Townsend @ BET’s Spring Bling (Riviera Beach, FL) 14 // Venom & guests @ the SEAs (Tunica, MS) 15 // ATL bloggers @ Atlanta 300 (Atlanta, GA) 16 // DJ Rick
Lee & Traxamillion @ Otis Lounge (San Francisco, CA) 17 // Debra & Gucci Mane @ 3141 for DJ Infamous’ live mixtape session (Atlanta, GA) 18 // Lady Mirage Models @ the SEAs
(Tunica, MS) 19 // Ju & Waka Flocka Flame @ Coan Park for Soulja Boy’s “Gucci Bandana” video shoot (Atlanta, GA)

Photo Credits: D-Ray (04,09,16); DJ Who (14); Eric Perrin (17); J Lash (01); Julia Beverly (03,07,11,12,15); Kingpin (02); Ms Rivercity (06,08,18,19); Terrence Tyson (05,13); Tre Dubb
(10)

OZONE MAG // 35
LUCKY SEVEN
ARTISTS Note from the editor (JB):
I did not write this :)
These artists must have had luck on their side to have gotten on in the first place.

Bow Wow
If Jermaine Dupri hadn’t given Young Bow Wow a record deal out of boredom, or a
momentary lapse in good judgment, we doubt Lambo Moss would have ever got-
ten on, or gotten with Ciara. He might have still had a shot with Superhead though.
Things were going great for Bow Wow – he had a solid female fan base, he had a Black
Card, he had it all – until he tried to go hood. If he’d just kept it 100, Bow Wow could
have gone all the way to Miley Cyrus status.

Danity Kane
Anyone that can create a valid career out of a reality show role is fortunate. Claiming
their fame on Diddy’s Making the Band Part 20,000, Danity Kane sold a million copies
of their debut studio album. We can’t explain how they accomplished this when
nobody can name one record these chicks sing. Nor can people identify any of the
group members aside from the blonde slutty one, and D Woods. Though they were
blessed with a once-in-a-lifetime opportunity, D.K. fouled it up when they tried to bite
the hand that feeds them. Nobody goes against Diddy. Nobody.

MIMS (above left)


Not much really needs to be said here, but just for laughs we’ll come up with a few
words. First off, what kind of name is MIMS? That right there should have shut down
his career. Second of all, MIMS stands for…hold on, let’s Google it…Music is My Savior.
As corny as his name is, people seemed to overlook it when “This is Why I’m Hot”
hit the Billboard charts. Despite having a moniker more questionable than Kanye’s
heterosexuality, and having virtually no co-signers in his hometown, MIMS landed
one of the hottest records of 2007. After failing to place another radio single MIMS
should have disappeared, but he instead he released a second album earlier this year.
This time MIMS wasn’t as lucky with the numbers, but you have to give him credit for
trying.

OJ da Juiceman (left)
Nobody thought OJ da Juiceman would make it past being a “catchy ad-lib rapper,”
but after landing a #1 radio chart topper with “Make the Trap Say Aye,” OJ’s buzz is go-
ing strong, even in New York. Speaking of lucky, how do you get a song on the radio
with every other word edited out? “Quarter (pause), half a (pause), whole (pause), aye!”
Besides having a super radio unfriendly single, Juice also faced a big challenge being
affiliated with another rapper – Gucci Mane. Now that OJ’s beaten the odds, some
might even look at OJ and Gucci as the next Big Boi and Andre…well, that might be a
stretch.

Shop Boyz
Everybody loves to hate the Shop Boyz, so we figured they should be added to this
list. We’re not exactly sure how their first (and only) major hit got so big, started a
movement that spread quicker than the Swine Flu, and disappeared faster than
Cassie’s naked internet pics. Guess it was a fluke. Locally in Atlanta, the Shop Boyz can
still be heard in clubs and on the radio, but outside of their hometown the trio has
sadly been forgotten, along with chain wallets and spiky belts.

Soulja Boy
He’s been criticized, mocked, blamed for the demise of Hip Hop, even robbed at gun-
point, but Young Soulja keeps on ticking. Not only does he create a new hit damn near
every week, SB is so popular he has his own personal videographer from Worldstarhi-
phop.com following him 24 hours a day – just in case he does something interesting
in his sleep. Even though he has more haters than anyone could count, and he’s yet to
be taken seriously as an artist, SB has more money, cars, clothes, and hoes than some
of your favorite rappers. YouTube him.

2 Pistols (left)
For a one-hit wonder, Two Pee’s (a.k.a. Yung Berg) sure does get a lot of record deals.
Why do people keep signing him? Is he related to a major label executive? Who did
he smash to get on? Ever since the J.U.S.T.I.C.E. League gave their young protégé the
boot and publicly dissed him, it’s been tough times for 2 Pistols. But at least he’s still
got a lot of jewelry. That counts for something.

36 // OZONE MAG
(above L-R): Gucci Mane & Soulja Boy @ Coan Park for Soulja Boy’s “Gucci Bandana” video shoot in Atlanta, GA (Photo: Ms Rivercity); Slim Thug & Papa Duck @ Firestone for DJ
Nasty’s birthday party in Orlando, FL (Photo: Malik Abdul); Aurora Jolie & Mr Marcus @ the Velvet Room for DJ Infamous’ anniversary party in Atlanta, GA (Photo: Eric Perrin)

01 // Rico Brooks, Gorilla Zoe, & Mike Kyser on South Beach (Miami, FL) 02 // AP9, Unk & Kafani Da Ice King on the set of Laroo’s “Money Ain’t Trippin” video shoot (Mountain
View, CA) 03 // Bigga Rankin, OJ Da Juiceman, & G-Boy (Jacksonville, FL) 04 // Cam & Kia Shine @ Ten Pin bowling alley for Kia Shine’s “Checkin’ My Fresh” video shoot (Atlanta,
GA) 05 // DJ Nik Bean & J. Wells @ Avalon (Hollywood, CA) 06 // Baby Bash & Mario on the set of Baby Bash’s “That’s How I Go” (Los Angeles, CA) 07 // Waka Flocka Flame &
DJ Drama @ Coan Park for Soulja Boy’s “Gucci Bandana” video shoot (Atlanta, GA) 08 // Lil Scrappy, Willy Northpole, Ludacris, I-20, Lil Fate, & Shawnna @ Phillips Arena for the
Swagga Like Us concert (Atlanta, GA) 09 // Jay Rock, 211, & Omarion @ Cash Money’s Pre-Grammy party (Hollywood, CA) 10 // J Prince & Lady Unique @ The Palms for the I
Am Music Tour (Las Vegas, NV) 11 // Asher Roth & Kenny Hamilton @ 95.5 (Atlanta, GA) 12 // Damani, Diamond, & Glasses Malone @ Avalon (Hollywood, CA) 13 // Plies models
@ Plies’ car show (Tampa, FL) 14 // Q da Kid & guest @ Atlanta 300 (Atlanta, GA) 15 // Kia Shine & Lil C @ Ten Pin bowling alley for Kia Shine’s “Checkin’ My Fresh” video shoot
(Atlanta, GA) 16 // Sophia Del Carmen & Jim Jonsin @ Automatic Slims for Jim Jonsin’s Grammy party (Ft Lauderdale, FL) 17 // Baby Boy, Love & Suave Bob @ NV Lounge for Rick
Ross’s afterparty (New Orleans, LA) 18 // Scoot & Dem Hoodstarz crew reppin’ Band-Aide @ Hot Import Nights Car Show (San Mateo, CA) 19 // Turf Talk & Gary Archer @ Street
Symphony Studios (Fremont, CA)

Photo Credits: D-Ray (02,05,06,09,10,12,18,19); Eric Perrin (13); Julia Beverly (01,04,08,14,15); Marcus DeWayne (17); Ms Rivercity (07,11); Seth Browarnik (16); Terrence Tyson (03)

OZONE MAG // 37
BEST Ozone
PATIENTLY
WAITINGS Words by Randy Roper
Photos by Julia Beverly

Over the years, OZONE has been the first to introduce the “unknown” artists who go on to becomem superstars. Sometimes we
miss on rappers like Apollo Kreed, Big Mook, Kenny Thomas, who are never heard from again. But other times we hit with art-
ists like Webbie, Yung Joc and Chamillionaire, who go on to stardom. And yes, we take pride in acquainting readers with artists
that other publications take months, sometimes years, to catch onto.

So, for our 7th Anniversary issue, we decided to take a look back at seven Patiently Waiting alumni that define the term “pa-
tiently waiting to blow.” You might not have known who they were back then, but you damn sure know who they are now.

Akon
Featured In: Issue #16 (September 2003)
Back in 2003, Akon was a brand new SRC/Universal artist, waiting to release his debut album. Today he’s a
Grammy-nominated international star, and his three albums have sold millions of copies worldwide.

Gucci Mane
Featured In: Issue #31 (February 2005)
When Gucci Mane (left, in 2005) was first featured in OZONE, his single “So Icy” was just beginning to take off.
Four years, six albums (who knows how many mixtapes), numerous hood
classic singles, and a few jail stints later, Gucci has arguably the hottest
street buzz of any rapper, not only in the South, but the rap game, period.

Lil Boosie
Featured In: Issue #24 (June 2004)
In 2004, a then 20-year-old Boosie had already amassed a street
buzz that most indie artists could never imagine. Five years later,
while his commercial success remains imminent, Boosie Bad Azz
has reached legendary status throughout the South.

Plies
Featured In: Issue #38 (September 2005)
By the time Plies (left, in 2005) released his first official single
“Shawty” in 2007, OZONE was two years ahead of the curve. Since
2007, Plies has released three albums in as many years, and his buzz
amongst the streets and mainstream makes him on of the biggest
rap stars of today. But we knew that was bound to happen since
2005.

Rick Ross
Featured In: Issue #17 (October 2003)
Before he was “da biggest boss that you’ve seen thus far,” Rick
Ross (above right, in 2003) was patiently waiting on Slip-N-
Slide’s roster behind Trick Daddy and Trina. Fast-forward to
2009, and Da Boss has three #1 albums under his belt, and has
been at the forefront of Miami’s rise to power in the rap game.

T-Pain
Featured In: Issue #34 (May 2005)
Around 2005, this rappa ternt sanga (left, in 2005) from Tallahas-
see was riding the wave of his first single “Sprung.” Although
OZONE was the first to feature T-Pain, no one predicted he’d
become a Grammy-winning artist, with three successful albums,
countless collaborations, and influence the entire game to
record in auto-tune.

Young Jeezy
Featured In: Issue #24 (May 2004)
Nowadays, Jeezy (right, in 2004) is without question one of the
South’s brightest rap stars. But when OZONE introduced him in
2004, he was a member of Boyz N Da Hood and had just inked a
deal with Def Jam.

38 // OZONE MAG
(above L-R): 50 Cent & Bay Bay @ Kokopellis for Bay Bay’s birthday bash in Shreveport, LA (Photo: Eric Perrin); Drake, Nicki Minaj, & Trey Songz @ the I Am Music Tour in Hampton,
VA (Photo: Jax); Rocko & Rick Ross @ The Artistry in Atlanta, GA (Photo: Eric Perrin)

01 // Mekele, Lady Dolla, Quita, & the Chopper City models @ The Venue for the Chopper City Boyz listening party (New Orleans, LA) 02 // DJ Scream, Fonsworth Bentley, & DJ
Spinz @ Phillips Arena for the Swagga Like Us concert (Atlanta, GA) 03 // Mistah FAB, Day Day, & Baydilla @ Club Elixir for OZONE’s Alaska party (Anchorage, AK) 04 // Justin,
Randy Roper, Big Ced, & Kenny Brewer @ Club Dreams for his birthday party (Columbia, SC) 05 // DJ Backside, Memphitz, & D-Ray @ Cash Money’s Pre-Grammy party (Holly-
wood, CA) 06 // Glasses Malone, Snoop Dogg, Tha Deacon, Damani, Jay Rock, & Soopafly on the set of DJ Drama’s “Daydreaming” video shoot (Los Angeles, CA) 07 // Bobby V &
video model on the set of his video shoot for “Hands On Me” (Atlanta, GA) 08 // E-40 & DJ Tito Bell on the set of Laroo’s “Money Ain’t Trippin” video shoot (Mountain View, CA)
09 // DJ Blak & Teddy Bishop @ Patchwerk Studios for Music University (Atlanta, GA) 10 // Fonsworth Bentley, J Money, & Dee Sonoram @ Phillips Arena for the Swagga Like
Us concert (Atlanta, GA) 11 // Rob Reyes & his wife @ Otis Lounge (San Francisco, CA) 12 // Rick Rock, Unk, E-40, & Stress of The Federation on the set of Laroo’s “Money Ain’t
Trippin’” video shoot (Mountain View, CA) 13 // The Jacka, T-Wayne, Scoot of Dem Hoodstarz, & Cellski on the set of Laroo’s “Money Ain’t Trippin’” video shoot (Mountain View,
CA) 14 // Chaos & guest @ The Moon for TJ’s DJ’s (Tallahassee, FL) 15 // DJ Brad & Kaspa @ Throbacks for Streettalk Showcase (Atlanta, GA) 16 // Sweetness & Lil Rudy @ Plus for
the Gucci Mane Welcome Home party (Jacksonville, FL) 17 // Klypso & Droop-E @ Expressions Studio (Berkeley, CA) 18 // Gucci Mane & J Money @ Primetime for Gucci Mane’s
Welcome Home party (Atlanta, GA) 19 // Hoopz, Jeff Lacey, & Buckwheat @ Studio Inc for Jeff “Left Hook” Lacey’s fight afterparty (Tampa, FL)

Photo Credits: D-Ray (05,06,08,11,12,13,17); Eric Perrin (04,07,18); Julia Beverly (03,10); Kingpin (16,19); Malik Abdul (14); Marcus DeWayne (01); Ms Rivercity (02,09,15)

OZONE MAG // 39
most Words and Photos by Julia Beverly

controversial
ozone moments
Lil Scrappy vs. the Orlando Police Department
Featured in: Issue #20 (February 2004)
When Lil Scrappy dove shirtless into a crowded gymnasium full of high school girls during a
performance of “Headbussas,” a damn near riot ensued, ending with Scrappy being pushed
backwards nearly 20 feet off the stage by the Orlando Police Department. Thanks to some
incriminating footage captured by yours truly, the moment will forever be remembered on
the Beef DVDs. Scrappy avoided doing shows in Orlando for several years after that, and re-
portedly filed a multi-million dollar lawsuit against OPD, the conclusion of which was never
made public.

Lil Flip vs. T.I.


Featured in: Issue #25 (July 2004)
As absurd as it may sound now, Lil Flip vs. T.I. was once viewed as a potentially fair fight. T.I.,
who was incarcerated at the time, managed to make a surprise appearance at Atlanta’s Hot
107.9’s birthday bash, where Flip was schedule to perform and had allegedly been making
negative remarks about Tip while he was away. T.I. performed a scathing freestyle and held
up the now-infamous pictures of Flip in the leprechaun suit with the title “GAME OVER”
(photo at left). I hadn’t yet switched over to a digital camera at the time; had it been digital,
I no doubt would’ve deleted this now-classic photo, since my first impression was that Tip
was holding up some type of promotional posters.

Groupie Confessions Debut


Featured in: Issue #29 (November 2004)
Who would’ve guessed that after years of covering underground Southern rappers, it would
be Jay-Z’s dick that finally got us nationwide exposure? On New Years Day 2005, the New
York Post (image at left) got ahold of a copy of OZONE’s annual sex issue in which groupies
told sex tales about Jay-Z, Method Man, and others. OZONE’s office phones rang incessantly
for a week with subscription and advertising requests. Can’t complain.

Lil Jon vs. TVT & Mannie Fresh vs. Cash Money
Featured in: Issue #37 (August 2005)
Being in the right place at the right time led me to a couple unintentional exclusive breaking
news articles/interviews in this issue. While conducting interviews for David Banner’s OZONE
comic book, I sat down with Lil Jon on the Anger Management tour and the first words out
of his mouth were “fuck Steve Gottlieb” of TVT Records, the label he was signed to at the
time. A lot of legal drama ensued. Also, in a separate interview, Mannie Fresh matter-of-
factly revealed that he was leaving Cash Money.

Real Pimpin’
Featured in: Issue #40 (December 2005)
I tagged along for two days with a real-life pimp and his house full of brainwashed (in my
opinion) hoes for the 2005 sex issue. The pimp insisted on me reading every line of the
article to him by phone for edits, a bad idea considering that his lines were being tapped by
Federal investigators who eventually arrested him for various prostitution charges involving
transporting minors across state lines.

The Infamous Benzino Voicemails


Featured in: Issue #41 (January 2006)
After sarcastically awarding Benzino the “Extortionist of the Year” Award for his work with
The Source Magazine, I received several violent late night calls from then-Source owners
Dave Mays & Benzino. The subsequent voicemails Benzino left on the OZONE office phone
were released on the net (via the CORE DJs & Funkmaster Flex) so the world could appreci-
ate his unique catchphrases (“Slut Monkey” being the most popular).

The Chronicles of Pimp C Debut


Featured in: Issue #58 (August 2007)
That line on Jeezy’s “My President” where he forgives Pimp C for “speaking his mind”? That was our fault. When Pimp C called me late one
night wanting to start his own OZONE column (above), I thought it was a great idea. Didn’t envision that his ranting about “dick-in-the-
booty-ass” Ne-Yo and Russell Simmons and “quit lyin’ about dope prices” which kinda sounded like Jeezy jabs and statements like “Atlanta is
not the South” would land him on radio stations across the country. Although he never named names, his “$17,500” comments were widely
interpreted as Jeezy disses, and nearly led to bloodshed at the 2nd Annual OZONE Awards. R.I.P. Pimp C. Gotta love him.

40 // OZONE MAG
(above L-R): 106 & Park’s Terrance J & Bobby Valentino @ the Bayou Classic in New Orleans, LA (Photo: Marcus DeWayne); Young Dro & Yung Joc @ Kokopellis for Bay Bay’s birth-
day bash in Shreveport, LA (Photo: Maurice Garland); Baby & Allen Iverson @ the W Hotel in Scottsdale, AZ (Photo: D-Ray)

01 // Anthony Hamilton & his band @ House of Blues (New Orleans, LA) 02 // Big L, Benz, & Boo da Boss Playa @ Phillips Arena for the Swagga Like Us concert (Atlanta, GA)
03 // Tyga & G.E.D. @ UGMX (San Jose, CA) 04 // 8Ball & fans @ Echo Studios for 8Ball & MJG’s listening session (Atlanta, GA) 05 // Pretty Ricky & Plies @ BET’s Spring Bling (Riviera
Beach, FL) 06 // Cool & Dre @ Cash Money’s Pre-Grammy party (Hollywood, CA) 07 // Actor Jaime Hector & Lil Scrappy on the set of the movie “Just Another Day” (Orlando, FL)
08 // Mike Jones & Diamond @ The Loft (Atlanta, GA) 09 // Nicki Minaj & So Icey Boys @ the SEAs (Tunica, MS) 10 // DJ Hi-C & Maino (Houston, TX) 11 // Mike Jones & fans on the
set of “Swagg Thru Da Roof” (Houston, TX) 12 // DJ Nasty, The Incredibles, & Dru of The Runners @ Mansion for Rick Ross’s “Deeper Than Rap” release party (Miami, FL)
13 // Stress of The Federation & Rick Rock on the set of Laroo’s “Money Ain’t Trippin’” video shoot (Mountain View, CA) 14 // Asher Roth & Ms Rivercity @ 95.5 (Atlanta, GA)
15 // Chopper City’s Bubble Gum models on the set of the Chopper City Boyz’ “Bubble Gum” video shoot (New Orleans, LA) 16 // Nappy Roots & DJ Scorpio @ The Loft (Atlanta,
GA) 17 // Paul Wall & DJ Scorpio @ The Loft (Atlanta, GA) 18 // DJ Prez & DJ Drama @ The Place (Nashville, TN)

Photo Credits: D-Ray (03,06,13); Eric Perrin (04); Ichigo (10); Janiro Hawkins (18); Jen McKinnon (09); Julia Beverly (02,12); Lamont DeSal (11); Lawrence Odum (07); Marcus
DeWayne (01,15); Ms Rivercity (08,14,16,17); Terrence Tyson (05)

OZONE MAG // 41
Patiently
Waiting

Chris J spent his nights in bars and nightclubs singing with his brothers,
and had to be at school by at 7 a.m. The lifestyle taught him discipline,
which he would capitalize from during his solo career. Using his personal

L
funds and resources, Chris pressed up his own CDs and hit the road pro-
ately, rappin’ doesn’t hold as much weight without some sangin’ moting his music. The recognition he built put him on stage with the likes
to go with it. This format has worked well for Plies over the past of Anthony Hamilton, Marques Houston, Mike Jones, Ginuwine, and Nick
couple of years, and aside from his previous features with T-Pain, Cannon.
the Florida Goon has another secret sangin’ weapon – Memphis
native Chris J. Known for his vocal additions on Plies’ “Put It On Ya,” Chris J In 2005, Chris J became the first Memphis artist to perform at the Fedex Fo-
is now an integral part of Big Gates Records, which also includes the R&B rum. “It was a show with Monique and Gerald Levert,” he recalls. “They gave
quartet Unique Image. me 15 minutes to sing. A lot of people in Memphis loved me because my
‘Bubble Bath’ song had been circulating here for a minute. But standing on
Chris’ journey might not have started with his appearance on BET’s Wild that stage in front of about 12,000 people was really an amazing feeling.”
Out Wednesday, but it’s definitely where things turn a turn for the better.
“[Plies’ brother] Big Gates was watching 106th & Park and I was singing on After landing an audition for Wild Out Wednesdays, Chris J flew himself to
the competition,” Chris explains. “That was the same day Plies and T-Pain New York where his dedication would soon pay off. “When it’s an opportu-
were performing ‘Shawty’ on there and the label was watching me. Big nity I’ll take my last dime, my light bill and house note money, to be seen,”
Gates asked me to send more material so I sent about 17 songs, and from he states enthusiastically. “Out of 500 people that auditioned, they were
there they were interested in signing me as an artist.” only going to call 3 people back.” Chris J was one of those three.

It took a whole lifetime of practice, sleepless nights, and sacrifice to get to Proving himself as a standout soloist, Chris J is readying himself for the
that point. At the age of 11, Chris J lost his mother to violence, a painful release of his debut album, Secrets. “It’s not just two or three songs on my
experience that eventually led him to his dream. “After my mom passed, it album that sound good. I’m not that type of singer,” he promises. “I want
became a dream for me to become a household name. My brothers were you to love my album from the beginning to the end. I have confidence in
in a band and the older I got they said I could really sing. They actually fired myself and I’m here to make some noise.”
their two lead singers and put me and my nephew in when we were like 14
years old. It really inspired me to [want to become] a big-time star.” Words by Ms Rivercity

42 // OZONE MAG
(above L-R): Shawty Shawty with his OZONE article @ Uptown Comedy Club in Atlanta, GA (Photo: Eric Perrin); Lloyd and his OZONE cover story @ The International Arts Fest in New
Orleans, LA (Photo: Marcus DeWayne); Laroo and his Patiently Waiting OZONE feature on the set of Laroo’s “Money Ain’t Trippin” video shoot in Mountain View, CA (Photo: D-Ray)

01 // DJ Drama & Gucci Mane @ Coan Park for Soulja Boy’s “Gucci Bandana” video shoot (Atlanta, GA) 02 // Trey Songz & Drake @ the I Am Music Tour (Hampton, VA) 03 // TI on
the set of DJ Drama’s “Daydreaming” video shoot (Los Angeles, CA) 04 // Shawnna @ Phillips Arena for the Swagga Like Us concert (Atlanta, GA) 05 // Pleasure P @ Dolce for Flo
Rida’s album release party (Miami, FL) 06 // Ms Rita & Jas Prince @ American Airlines Arena (Dallas, TX) 07 // Mistah FAB @ Pure (Atlanta, GA) 08 // Partners N Crime & B.Carroll
@ Club NV (New Orleans, LA) 09 // Maino & Rob Reyes @ Otis Lounge (San Francisco, CA) 10 // Dun Dun of Los Rakas & Kaz Kyzer @ Who The Fuck Is G Malone concert (Los
Angeles, CA) 11 // Tony Neal @ Pure (Atlanta, GA) 12 // DG Yola & DJ Drama @ Coan Park for Soulja Boy’s “Gucci Bandana” video shoot (Atlanta, GA) 13 // AirTime, Love & Sporty
@ NV Lounge for Rick Ross’s afterparty (New Orleans, LA) 14 // Chris Lee @ Stockton Civic Center for E-40’s release party (Stockton, CA) 15 // Mekele, DJ Black N Mild, & Quita @
The Venue for the Chopper City Boyz listening party (New Orleans, LA) 16 // Lady Dolla @ Plies’ car show (Tampa, FL) 17 // Midget Mac @ Firestone for DJ Nasty’s birthday party
(Orlando, FL) 18 // KC @ Firestone for DJ Nasty’s birthday party (Orlando, FL) 19 // Dorrough @ Otis Lounge (San Francisco, CA) 20 // Gucci Mane @ Primetime for Gucci Mane’s
Welcome Home party (Atlanta, GA) 21 // Macho @ Firestone for DJ Nasty’s birthday party (Orlando, FL) 22 // Ace Hood @ Firestone for DJ Nasty’s birthday party (Orlando, FL)
23 // Doug E Fresh & guest @ All Star weekend (Phoenix, AZ) 24 // Johnnie Cabbell & Beyonce @ Phillips Arena for the Swagga Like Us concert (Atlanta, GA) 25 // Christina Clark
@ Firestone for DJ Nasty’s birthday party (Orlando, FL) 26 // Guest & Rocko @ The Artistry (Atlanta, GA) 27 // DJ Nez @ Throbacks for Streettalk Showcase (Atlanta, GA) 28 //
Kia Shine @ Club Elixir for OZONE’s Alaska party (Anchorage, AK) 29 // Gucci Poochie & Byron Trice @ Phillips Arena for the Swagga Like Us concert (Atlanta, GA) 30 // Benny &
DJ Infamous @ Phillips Arena for the Swagga Like Us concert (Atlanta, GA) 31 // Big Engine Entertainment reppin’ OZONE @ Cloud 9 (Indianapolis, IN) 32 // Jay & Dre City, DJ
Bruckup, & Hotel @ Spelman College for Market Friday (Atlanta, GA) 33 // Elisio of Treal @ The Moon for TJ’s DJ’s (Tallahassee, FL) 34 // Love, Baby Boy & Mia X @ NV Lounge for
Rick Ross’s afterparty (New Orleans, LA) 35 // J Money (Atlanta, GA)

Photo Credits: D-Ray (03,09,10,14,19); Eric Perrin (20,26,31); Jax (02); Julia Beverly (04,05,07,11,24,28,29,30); Malik Abdul (17,18,21,22,25,33); Marcus DeWayne (08,13,15,34);
Marcus Howell (23); Ms Rivercity (01,12,27,32,35); Terrence Tyson (16); Tre Dubb (06)

OZONE MAG // 43
Patiently
Waiting

W
hen most people think about Los Angeles, California’s
culture, more than likely cinematography of John Single-
ton movies Boyz N The Hood and Baby Boy, or lyrics from
pioneer rap group N.W.A come to mind. But gangbanging,
’64 Impalas, good Cali bud and “gangsta” rap is only one side of the City of
Angels. On the flipside you’ll find a group like U-N-I, an Inglewood, CA duo, Y-O explains. “And us being from the West Coast, we’re looked at in the
consisting of Yannick “Thurzday” Koffi and Yonas “Y-O” Semere Michael, who same light as every West Coast artist: gangsta rap. So basically, we’re tired
are more Pharcyde than “niggas wit’ an attitude.” “We represent that com- of that. We’re [trying] to break that stereotype for West Coast artists.”
mon individual,” Thurzday says. “The majority of the people out here in the
West aren’t gangbanging. Gangbanging is what the West is known for, so As a follow up to Fried Chicken & Watermelon, earlier this year, the duo
[we’re] just the refurbish of common rappers, rapping about their lifestyles. released a mixtape with DJ Mick Boogie entitled Before There Was Love, fea-
The first people to do it were like the Pharcyde and Souls of Mischief. They turing the likes of Talib Kweli, Big Pooh, Evidence and Black Milk. And this
rapped about their lifestyles and they weren’t gangster, they just made past March, they released another street album A Love Supreme, produced
good music.” entirely by LA producer Ro Blvd. Both projects have given U-N-I momentum
and notoriety to help shake their coast’s stereotypes.
Y-O and Thurzday first met in high school in 1999, and along with two other
MCs formed a four-member group. But after a couple mixtapes, the group With the buzz surrounding their street albums and singles, along with
split, and Y-O and Thurzday decided to stick together as a duo. The name praise from numerous media outlets, U-N-I (who is still independent) has
U-N-I originated from the song “UNIverse at War” on The Roots’ 1996 album seemingly exhaled a fresh breath into the West Coast rap scene. ““We’ve
Illadelph Halflife. done everything indie,” Thurzday begins. “We shot our own videos, put
our music out ourselves. And people are following the steps that we laid
In 2007, U-N-I released their debut street album, Fried Chicken & Water- down. So, I feel like we’re trendsetters in this new wave. We’re just trying to
melon, which received critical acclaim. It featured the singles “Beautiful Day” pioneer a new era.”
and “Soul Hop,” whose videos received play on MTV Jams and MTV2. “We
named the album [Fried Chicken & Watermelon] because it’s a stereotype for Words by Randy Roper
every American-American. [They say] we all like chicken and watermelon,” Photo by Ed Canas

44 // OZONE MAG
(above L-R): The Jacka @ The Record House Studio in Fremont, CA (Photo: D-Ray); Tearany @ Plies’ car show in Tampa, FL (Photo: Terrence Tyson); Deltrice @ Town Bizzness Oscar Grant
emergency meeting in Oakland, CA (Photo: D-Ray)

01 // Greg Street & DJ Infamous @ Pure (Atlanta, GA) 02 // DJ Drama on the set of Soulja Boy’s “Gucci Bandana” video shoot (Atlanta, GA) 03 // TI @ HP Pavillion for 94.9’s Wild
Jam (San Jose, CA) 04 // DJ Black N Mild & Love @ NV Lounge for Rick Ross’s afterparty (New Orleans, LA) 05 // B.Carroll, Gar, Quita & Love @ Club Hush for Partners N Crime
birthday bash (New Orleans, LA) 06 // TJ Chapman & T-Pain’s dad Shaheed Najm @ The Moon for TJ’s DJ’s (Tallahassee, FL) 07 // Nicki Minaj @ Coen Park for Soulja Boy’s “Gucci
Bandana” video shoot (Atlanta, GA) 08 // Yung Joc (Shreveport, LA) 09 // Willie Joe @ Laverde Lounge (San Francisco, CA) 10 // Raz-B of B2K @ (Los Angeles, CA) 11 // Suga D
@ BET’s Spring Bling (Riviera Beach, FL) 12 // Phatt Lipp, TJ Chapman, & DJ Smallz @ The Moon for TJ’s DJ’s (Tallahassee, FL) 13 // DJ Khaled @ Firestone for DJ Nasty’s birthday
party (Orlando, FL) 14 // Yung LA (Shreveport, LA) 15 // Gucci Mane on the set of Soulja Boy’s “Gucci Bandana” video shoot (Atlanta, GA) 16 // Johnnie Cabbell & Roger @
Primetime for Gucci Mane’s Welcome Home party (Atlanta, GA) 17 // Natalia @ The Moon for TJ’s DJ’s (Tallahassee, FL) 18 // BG @ Plies’ car show (Tampa, FL) 19 // DJ Clue @ All
Star weekend (Phoenix, AZ) 20 // Carol City Cartel & Sam Sneak @ Phillips Arena for the Swagga Like Us concert (Atlanta, GA) 21 // DJ Q45 & Suga D @ Plies’ car show (Tampa,
FL) 22 // Trey Songz on the set of “Brand New” (Atlanta, GA) 23 // Lil Chuckee @ Omega video shoot (Atlanta, GA) 24 // Terrence Tyson & Fireman DJs @ Plush (Jacksonville, FL)
25 // DJ Ace & DJ Teknikz @ Fox Sports Grill for Yung Ralph’s Big Cat Records signing party (Atlanta, GA) 26 // Jody Breeze @ Omega video shoot (Atlanta, GA) 27 // J Money @
Phillips Arena for TI’s Farewell Concert (Atlanta, GA) 28 // Cowboy & DJ Smallz @ Hang Time’s 3 Year Anniversary (Nashville, TN) 29 // Pebbelz @ Hang Time’s 3 Year Anniversary
(Nashville, TN) 30 // Myammee @ Hang Time’s 3 Year Anniversary (Nashville, TN) 31 // DJ Drama @ The Place (Nashville, TN) 32 // DJ Crisis & Montana @ Hang Time’s 3 Year An-
niversary (Nashville, TN) 33 // Dolowite & Fate Eastwood @ The Place (Nashville, TN) 34 // BOB @ Phillips Arena for TI’s Farewell Concert (Atlanta, GA) 35 // Traxamillion @ Club
Suede (San Francisco, CA)

Photo Credits: D-Ray (03,09,10,35); Devon Buckner (25); Eric Perrin (08,14,16); Janiro Hawkins (28,29,30,31,32,33); Julia Beverly (01,20,22); Malik Abdul (02,06,07,12,13,15,17);
Marcus DeWayne (04,05); Marcus Howell (19); Ms Ja (23,26,27,34); Ms Rivercity (24); Terrence Tyson (11,18,21)

OZONE MAG // 45
Patiently
Waiting

U
nlike many typical female rappers,
Gunna and Tee come with a hard-
core, dynamic style that supercedes
a majority of their male counter-
parts. Noting a range of influences from Missy
Elliott and Gangsta Boo to Twista and Bone-
Thugs-N-Harmony, the duo delivers qualities
so unique and marketable they caught the
attention of L.A. Reid, who recently signed the
St. Louis rappers to Def Jam through a joint
venture with Voicez.

“We were discovered through our man-


ager Sita Lewis,” says Tee, as she explains the
group’s history. “We drove 22 hours to New
York for a BET talent search and waited in line
for 15 hours to perform. We didn’t perform un-
til 4 in the morning, and we only had a couple
minutes to do a song.”

A couple minutes was all it took for Sita to


recognize Unladylike’s talent. She moved them
from their hometown, where they’d created a
local fan base, to New York where they’d get a
shot at creating a national name for them-
selves. After recording for a solid 8 months
straight, their manager felt they were ready for
the true test.

“Last October, Sita took us to L.A. Reid to


perform for him,” Gunna says. “It was a once in
a lifetime opportunity so we let go of all the
nervousness and just went in.” After showcas-
ing several songs, Unladylike presented what
is now their current single “Bartender” and
according to Tee, Reid went crazy.

Even though they have a major label home


and their album Unladylike Radio is nearly
complete, Gunna and Tee are pushing harder
than they ever have before. “Everybody thinks
that once you get signed everything is all
peaches and cream and that labels are going
to do everything for you,” Gunna states. “But
we learned that labels are only going to do
so much and we have to show them we’re
eager and hungry for this. It’s hard work so we
learned to stay focused and grind it out.”

“We’ve definitely learned discipline,” Tee


adds. “We’re learning the business side of the
industry.”

Realizing the journey is a long one and their


goals won’t be reached overnight, the tag-
team femcees are focused on putting in work
for their forthcoming debut, which is anything
but ladylike. Their follow up single “D’ough”
proves their impressive hit-making abilities are
consistent. “We have the ability to compete
with everybody that’s out in the industry
today,” says Gunna. “We go harder than most
dudes.”

Words by Ms Rivercity

46 // OZONE MAG
(above L-R): Amon with his ad @ Rasputin’s in Campbell, CA (Photo: D-Ray); Mistah FAB reading his favorite porn star’s interview in OZONE @ Industry Studios in Kansas City, MO
(Photo: Ms Rivercity); Mack Maine reading his article @ the I Am Music Tour in Hampton, VA (Photo: Jax)

01 // TV Johnny on the set of Soulja Boy’s “Gucci Bandana” video shoot (Atlanta, GA) 02 // Mr Collipark @ Coan Park for Soulja Boy’s “Gucci Bandana” video shoot (Atlanta, GA)
03 // Tito Bell & TI @ HP Pavillion for 94.9’s Wild Jam (San Jose, CA) 04 // Quita, Skip, B.Carroll & Love @ Club Hush for Partners N Crime birthday bash (New Orleans, LA) 05 //
Miami Mike @ Coan Park for Soulja Boy’s “Gucci Bandana” video shoot (Atlanta, GA) 06 // Clyde Carson @ The Game’s “Camera Phone” video shoot (Los Angeles, CA) 07 // Greg
Street & Mistah FAB @ Pure (Atlanta, GA) 08 // DJ Juice on the set of Laroo’s “Money Ain’t Trippin” video shoot (Mountain View, CA) 09 // Monica @ Phillips Arena for the Swagga
Like Us concert (Atlanta, GA) 10 // Laroo & Turf Talk @ HP Pavillion for 94.9’s Wild Jam (San Jose, CA) 11 // Jeevan Brown, Adero Dawson, Maurice Garland, & Matt Daniels @ MOSI
Super Bowl party (Tampa, FL) 12 // Hip Hop Chef @ Firestone for DJ Nasty’s birthday party (Orlando, FL) 13 // Quint Black & Too $hort @ Club Flow (Dallas, TX) 14 // Stevie Joe
@ Rasputin’s (Campbell, CA) 15 // Kadife Sylvester & DJ Infamous @ Phillips Arena for the Swagga Like Us concert (Atlanta, GA) 16 // Flo Rida @ Club 360 for Rick Ross’s Super
Bowl viewing party (Tampa, FL) 17 // Mad Linx @ Club 360 for Rick Ross’s Super Bowl viewing party (Tampa, FL) 18 // Malik Abdul, Love, & DJ Q45 @ NV Lounge for Rick Ross’s
afterparty (New Orleans, LA) 19 // Cash Camp @ Coan Park for Soulja Boy’s “Gucci Bandana” video shoot (Atlanta, GA) 20 // AP9 on the set of Laroo’s “Money Ain’t Trippin” video
shoot (Mountain View, CA) 21 // Love, Rikki Lynn, Malik, Lady Dolla, & Honey @ NV Lounge for Rick Ross’s afterparty (New Orleans, LA) 22 // Cali & Danger @ Club Dreamz
(Pittsburgh, PA) 23 // Kenny B of Justice League & Slim-E @ Hot Beats (Atlanta, GA) 24 // Columbus Short @ Club Dreamz (Pittsburgh, PA) 25 // DJ Aaries & OJ da Juiceman on
the set of Soulja Boy’s “Gucci Bandana” video shoot (Atlanta, GA) 26 // Big Doughski G & DJ Cap @ Big T Plaza (Oakcliff, TX) 27 // Don Vido & DJ Mack @ Maximedia Studios for
Texas Summer Music Conference (Dallas, TX) 28 // E-40 on the set of Laroo’s “Money Ain’t Trippin” video shoot (Mountain View, CA) 29 // Killer Mike @ the OZONE office (Atlanta,
GA) 30 // Atomic Bomb, Unique, & Cali @ Club Dreamz (Pittsburgh, PA) 31 // DJ Deuce @ Ice Bar for Definition DJs meeting (Dallas, TX) 32 // Letoya Luckett @ BET’s Spring Bling
(Riviera Beach, FL) 33 // DJ K-Nyce & Shimmy @ Unk’s meet & greet (Cleveland, OH) 34 // White T & Tre Dubb @ American Airlines Arena (Dallas, TX) 35 // Gucci Mane reading
OZONE on the set of Soulja Boy’s “Gucci Bandana” video shoot (Atlanta, GA)

Photo Credits: D-Ray (03,06,08,10,14,20,28); Edward Hall (13,26,31); Eric Perrin (11,16,17,29); Julia Beverly (07,09,15); Malik Abdul (01,12,25,35); Marcus DeWayne (04,18,21);
Marlo Martin-Jackson (33); Ms Rivercity (02,05,19,23); Terrence Tyson (22,24,30,32); Tre Dubb (27,34)

OZONE MAG // 47
Patiently
Waiting

H
ailing from Detroit, but work-
ing in Atlanta, you can think
of LoFat in the same way you
may think of your favorite
athlete. He reps for his hometown, but he
has to do the same for where he works.

“I love my city to death, but the politics


are different,” says LoFat about his
decision to put it in most of his work in
Atlanta. “Even with Eminem, they didn’t
just embrace him immediately. He had to
leave and go get put on with [Dr.] Dre for
them to embrace him. The radio station
wasn’t giving him love until he started
making noise elsewhere. It’s a hard mar-
ket to break.”

Hailing from a city where the mainstream


media only gravitates to Em, but also was
home to a wide spectrum of artists rang-
ing from the Esham to Slum Village, there
doesn’t seem to be much room for Lo
Fat’s street-skewed brand of music.

Falling from the Detroit’s Most Wanted


family tree (his cousin was in the group),
LoFat’s music just maybe more akin to
what you hear in the news about the D.

“The typical experience up there is drugs,


or your parents working for the Big 3,” he
says. “You can go 10 different families in
10 different neighborhoods and you’re
going to meet at least 2 or 3 people from
each family that’s had someone shot or
killed over drugs. We had fun like roller
skating too, but Detroit is a money get-
ting city.”

Staying true what he came up, LoFat


isn’t going to deviate too far from his
environment. Earlier this year he released
his Money Talks mixtape on his very own
Cold Cash Records. DJ Bishop and Hit-
tmenn DJs endorsed project is powered
LoFat’s single “Walk It To the Bank” featur-
ing Yung LA and Rocko.

“I’m not gonna stop talking about getting


money,” says Fat, who’s upcoming album
is entitled Gorilla Money. “I don’t know
a nigga who don’t want money. If you
know a person that don’t want no money,
you’re looking at a person who don’t
want to live.”

Words by Maurice G. Garland

48 // OZONE MAG
OZONE MAG // 49
Patiently
Waiting

Miles continued to work in the music industry. He teamed up with Boston

M
rapper and businessman Benzino, and began writing and producing for
asspike Miles isn’t your typical R&B artist, so don’t expect artists such as Montell Jordan, Fabolous, J.R. Writer, B.G. and Freeway. And
to hear many (if any) love ballads from him. Growing in he formed his own record label with his business partner Roc Dukati, which
Boston, Massachusetts (Roxbury, the same hood as Bobby landed their artist Smoke Bulga a deal with Sony. Regardless of his behind
Brown to be exact), Miles’ music has a sound that’s as edgy the scenes involvements, Miles continued recording his own music. And
as the Beantown streets that he came up on. “All my music is Boston,” says in 2008, he hooked up with Rick Ross for the single “Get It Together,” which
Miles, who gets his “Masspike” moniker from the state’s nickname for the eventually led to Ross signing Miles to his Maybach Music imprint. “[Ross]
Massachusetts Turnpike. “It’s all influenced by the Bean. What happened in saw the hustle and the grind, and how serious I took it,” Miles says of Ross’
the Bean, what’s seen in the Bean, I came up in the Bean, I recorded it in the interest in signing him. “Not only that, I’m an up-and-coming boss. I take
Bean.” control of my own and I don’t ask a nigga for nothing. He saw that I was
self-sufficient, so he took me under his wing.”
Parallel to his Boston roots is Miles’ musical pedigree. He was named by his
father (a jazz musician himself ) after legendary musician Miles Davis, and Since joining Maybach, a mixtape The Pursuit of Happiness with DJ Khaled
grew up surrounded by music. His father played various jazz instruments and Bigga Rankin, numerous music videos produced by Jordan Tower
and continuously listened to music by Miles Davis, Dizzy Gillespie, and Films, a feature on “Murder Mami” off of Ross’ album Deeper Than Rap, and
Thelonius Monk. With these influences around him, Miles took to music and a T-Pain-assisted single “What Is Ur Name” has the industry starting to take
singing, and by age 11 he was discovered by music producer Maurice Starr notice of the rugged singer from Beantown. When it’s all said and done,
(who also discovered New Edition and New Kids on The Block) in 1992, and sanguinely, the route down this Masspike leads Miles to down the road of
placed the young vocalist in the Warner Bros. R&B group Perfect Gentle- success.
men. With Miles as the lead singer, Perfect Gentlemen released a self-titled
album in 1993, but the group, as Miles put it, “got older and wanted to do Words by Randy Roper
different things.” Photo by Derek Koutijamia

50 // OZONE MAG
OZONE MAG // 51
FAVORITE ozone
ROAD TRIPS
Gas hadn’t shot up to $5 a gallon yet. We’d just finished a classic mini
edition for the New Orleans artists and we all packed up the truck to go
promote it. It was me, Julia, Terrence Tyson, Malik, Randy Exclusive, and
Eric Perrin. Upon arrival, we made ourselves comfortable in the hotel
March 2009 - Shreveport, LA lobby for five hours until we were allowed to check into our rooms. The
Bay Bay’s Birthday Bash hotel was the shit though, right on Bourbon Street overlooking every-
by Features Editor Eric Perrin thing. For two days we ran the streets of NOLA from 10 Am to 6 AM. Day
and night there was always something to do, leading up to the Grand
Associate Editor Maurice Garland and I hesitantly ventured to Shreve- Finale which was supposed to be a Hot Boys Reunion at Club Dreams.
port, Louisiana for DJ Hollyhood Bay Bay’s Birthday Bash. Neither of us
had ever been to Shreveport and didn’t really know what to expect, The night of the big show the club was stupid packed – later I found out
especially when the first three hours of our time in Shreveport were the Hot Boys had no idea the club was promoting a reunion, they all
spent at the airport waiting for a ride. But when we finally get in touch thought they were booked separately. I managed to haggle my way in
with Bay Bay, he and his people showed us a great time. They took us with Tril Wil – shouts to Wil for always looking out for me in New Orleans
to all the must-see hood staples, including the barbershop, soul food – but some of our other crew was stuck outside.. So I’m up in V.I.P. chillin’
spots, and the ever important street dentist’s office. with Mannie Fresh and T.Q., and Wil says, “Don’t go outside Jen, they’re
shooting.” My first thought was, damn our people are out there. So I
The whole city was abuzz about his birthday. Bay Bay brought a slew of start texting everyone and Julia hits me back like, “My brother got shot.”
celebrity guests with him as he traveled through Shreveport handing
out tickets to his friends around the city. Yung Joc, Young Dro, and Yung All Julia said was that he got shot so I’m thinking he’s dead or some-
LA, and even Paul Wall were in the van with us as Bay Bay made his thing, and nobody would hit me back and let me know what was going
rounds. on. Turns out he just took a couple bullets to the leg, nothing serious.
He did however set us white folks back a few years – how does the only
He initially lured Maurice and I to Shreveport by spreading a rumor that Caucasian person in a mob of people manage to get shot? At least he
50 Cent was going to be there, but honestly I didn’t believe that in the made it home safely with a new leg cast and some street cred. It was a
slightest. He even kept speaking in code about Fif’s planned appear- trip none of us will ever forget – especially not Malik and Eric, who were
ance all throughout the day but I was skeptical. It wasn’t that I doubted stuck at the hospital all night with a flat tire and dead battery. I person-
Bay Bay’s clout, or ability to bring prominent acts to his birthday party, ally had a blast the entire time, does that make me a bad person?
but 50 Cent in Shreveport? Yeah right.
FEBRUARY 2009 - TAMPA, FL
We got to the club early for the party, and the line was already a block Super Bowl Weekend
long. The first performers hit the stage around 1 AM, and the show was by Associate Editor Maurice G. Garland
jamming. Paul Wall and the onslaught of Y(o)ung’s definitely did their
thing. Finally, by 3 AM it seemed like the night was over. Dro, Joc, and When I heard that we were going down to Tampa, FL for Super Bowl
LA performed a raucous finale and then Bay Bay came on stage to thank XLIII, I had to go. Not because I wanted to go to Tampa, but because my
them. I was standing on stage towards the DJ booth and was just about Pittsburgh Steelers were playing and I wanted to be in the atmosphere.
ready to pack my camera up when he started talking that G-Unit shit I rode down with Eric in the OZONE truck, which was already a shaky
again. I was like, “C’mon Bay Bay, give it up.” And then, low and behold, I decision. The Tahoe was truly acting like the end part of its name in the
see an angry Tony Yayo walking up the stage stairs yelling for everybody weeks leading up to the trip, randomly refusing to start and leaving
to move. staff members stranded in the process.

When 50 hit the stage he instantly seized the opportunity to take a few Fortunately the truck didn’t give us any problems on the way down,
blows at the opening acts, stating something on the lines of, “There’s but it seems like it drove us into some as soon as we arrived. The first
been a lot of young’s here tonight…Young Dro, Yung LA, and who was problem was lodging. The first night we arrived, we were supposed to
that last nigga? Oh yeah, Yung Joc. All you were missing was Young be staying at some guy’s house. A guy that didn’t answer his phone for
Jeeeeeezy.” He laughed it off in a cynical manner and then got to the an hour. A guy who none of us knew. A guy who apparently stayed in
performance. 50, Banks, and Yayo performed damn near their whole a lavish neighborhood pharmaceutical reps of another kind also called
catalogue. Midway through their show 50 took the time to announce home, if you know what I’m getting at.
how important relationships are in life.
I must admit, the house was nice, on some Tony Montana, Jr. shit. But
He stated, “I haven’t performed at a nightclub in over two years. I don’t even he sensed that a group of dudes weren’t just trying to be up in
do anything but arenas and stadiums. Nobody could even pay me another man’s house. So what does he do? Offers us another house that
enough to come to Shreveport, Louisiana and perform at a club, but he owned across the street. He said the house had no refrigerator, beds
I fuck with Bay Bay and he fucks with me, so I’m here outta love.” That or couches, but he was going to lend us some mattresses. Add this to
statement really resonated with me, because far too often do we under- the fact that when we went to check the house out, one of his friends
estimate to power of networking and relationships. moved his parked car over to the new house. Very suspicious.

Bay Bay’s birthday party was iconic, and adding to that, the town Fast forward past that (we found a hotel to stay in) we actually started
showed OZONE so much of that seldom seen Southern Hospitality that having a good time the night before the game. We walked the strip in
overall, our trip to ShreVEGAS proved to be one of dopest road trips I Ybor City for little bit and started to head back. Of course, the Ta-Hoe
had been on in a while. And we travel a lot. started bitching again. It wouldn’t start. After sitting in the middle of
Tampa for about 45 minutes and calling around for a jump, 2 Live Crew
February 2008 - New orleans, LA happened to roll up on us.
All Star weekend
By Special Editions Editor Ms. Rivercity When we told them we were stranded, they didn’t really offer to help.
Instead, they said they’ll help us if we interviewed them for the maga-
All Star February 2008 was the best OZONE trip for me to date, but it zine. So, I whipped out my Flip cam and just talked to them for a little
was also the most catastrophic. I had just moved to Atlanta from Jack- bit. They talked about their new album coming out and...
sonville and everything was going great. The recession hadn’t set in yet.

52 // OZONE MAG
Yeah, they wound up being no help. Guess 2 Live Crew don’t have the same ing him to turn around immediately. He said he had work to do but, “Do
effect with Hoes that they used to. you need anything?” I said “No, I’m good,” fully expecting him (as women
Anyways, we sat outside for another 30 minutes and right when our back- do) to know that what I meant was, NO, everything was NOT good, and
up ride showed up, the truck decided to start again. Go figure. I don’t really he needed to come back right now or I was gonna lose it. He didn’t get it.
remember much that happened after that. Not because was inebriated as “Well, call me if you need anything,” and hung up.
one of our staff members seems to think, but because Tampa was pretty
dead to be a Super Bowl host. The only other memory that I can walk away At that, I almost started to break down and cry. Then I felt the sweaty $500
with from the trip is the only one that matters. The Pittsburgh Steelers won still stuck in the waistband of my skirt and realized that I wasn’t alone.
the Super Bowl for a sixth time. The most in NFL history. Somebody was looking out, and at least I had money to get home. It was
enough encouragement to help me get myself together. It must be true
March 2006 - Miami, FL & Atlanta, GA that God works in mysterious ways. What are the chances?
T-Pain video shoot & TI release party
by Editor-In-Chief Julia Beverly I found the closest 24 hour Wal-Mart. By that time it was about 5 AM and
the loudspeaker at the store was blasting the pop song with the hook, “I
Over the past seven years I’ve had dozens of incredible, crazy, fun, fucked get knocked down, but I get up again / You’re never gonna keep me down,”
up, unbelievable road trips. I sat here for hours trying to decide which one and amidst all the emotions churning inside me I couldn’t help but smile,
to write about. I know it’s called “favorite” road trips. But honestly, all my feeling silly as hell walking around an empty Wal-Mart with a big grin on
“favorite” trips involve some type of personal shit I shouldn’t be putting in a my face. As it turned out, the $500 was more than enough for some clothes,
magazine. So I chose to write about this trip, not because it was the best or bathroom necessities, a hotel room, and gas for the trip back home.
my favorite, but because I walked away from it a stronger person.
Despite calling Pastor Troy numerous times after that to make sure he got
When I started out as a photographer/magazine editor, labels frequently his money’s worth, I never got a call back. Maybe he doesn’t remember.
hired photographers for video shoots. Since I lived in Orlando and the Shout out to Pastor Troy for the timely gift.
shoots usually took place in Atlanta, Miami, or Los Angeles, there wasn’t
much money left over by the time I paid for travel expenses, but I found August 2008 - Houston, TX
that being on set with artists all day long was a great way to build relation- 3rd annual OZONE Awards
ships, not to mention get exclusive pictures and interviews for the mag. by Subscriptions Manager Adero Dawson
So it wasn’t unusual for me to shoot a video all day in Miami, drive 9 hours
overnight to Atlanta, pay a few bucks to shower up at a gym, shoot another I had just gotten the nod to come along with the rest of the staff as we
video the next day and get a quick power nap in the artist’s trailer during headed out to Houston for my first OZONE Awards. Randy, Maurice, Jen,
breaks, as Lil Jon & co. have caught me doing on more than one occasion. and I packed up the OZONE truck and hit the road. I had heard so much
about the awards; each year it gets bigger and better, attracting all types of
On this trip, back in March 2006, I was commissioned to shoot T-Pain’s “In people from all walks of life. But I knew I was there to work, not for leisure.
Luv Wit A Stripper” remix video shoot in Miami. I had actually played a I was there to help with ground transportation, and lucky for me, I wound
minor role in putting the remix together. Me and Jive’s A&R for the project up driving an ‘09 Cadillac Escalade all weekend! Little did I know that the
(Memphitz) were at TV Johnny’s at Sharpstown Mall in Houston getting him plans would change. Instead of the original plan (picking up talent from the
fitted for a grill when Twista’s manager called him back to say he wanted to airport) I became basically the personal assistant to the host of the OZONE
do it, so I fielded the call. After he got the grill mold taken out, we mulled Awards (funny-ass DeRay Davis). Overall DeRay (a comedian from my
over the issue of how to fit Twista onto a remix that half a dozen other art- hometown of Chicago), Sylvia (his “real” assistant), and his personal camera-
ists were already in the process of recording for (“just split it up and let ev- man Coodie (he shot Kanye’s “Through the Wire”) were all pretty cool. All in
erybody do half a verse” was my suggestion, if memory serves correctly :). all, I had an absolute ball of a time out in H-Town. Shout out to the Premiere
of Houston, J Prince of Rap-A-Lot Records, who let us come through and
The setup for the video shoot itself was kind of dry but the cast of char- hoop at his rec center.
acters was incredible. Everybody came through. Pimp C had just been
released from prison and we did a miniature photo shoot on set of him in April 2009 - West Palm Beach, FL
his white mink coat. R Kelly, who usually never takes photos, had a conver- BET’s Spring Bling
sation with me and let me take tons of pics since I was shooting for Jive. by Strizzy the Intern
He got hungry midway through the shoot and drove down the street to
McDonald’s in a luxury car and asked if I wanted a bag of french fries when After a nine hour drive to West Palm, DJ Q45 picked us up in the Range
he returned. Me, of course, snapping away the whole time. Classic stuff. Rover to hit up Sobe Live in Miami. We partied all night and hit up Spring
Bling the next day. Plies wouldn’t take pictures for anybody except OZONE.
I stayed in town for Dre’s “Chevy Ridin’ High” and Khaled’s “Holla At Me” vid- We saw Trina’s sexy ass, Flo Rida, Ricky Ross the Boss, Brutha, Terrence &
eo shoots, loaded all the pics to my laptop, and hit the road for T.I.’s King al- Rosci, Gorilla Zoe, Bussa Buss, Yung LA, about everybody you can think of.
bum release party in Atlanta the next night. I got in town close to midnight The whole trip was crazy. Me and Eric hit the road once it was all over and
and headed straight for Visions. They demanded $60 to park in the main headed back to the Hip Hop capitol of the world, Atlanta.
parking lot, far beyond my meager budget at the time. So I rode around
and finally found a spot several blocks away. Trying to look cute, I had on a March 2007 - Austin, TX
lil skirt with no pockets. I put everything in the truck console – credit cards, SXSW
cash, the whole nine – and brought only my ID and camera inside. by Music Editor Randy Roper

The party was packed. A sweaty Pastor Troy grabbed me and said, “I need Before the trip, I had never even heard of SXSW, one of the largest music
that OZONE cover!” as artists often do. I told him the cost of the advertis- festivals in the country. From rock to rap to country, artists from all over
ing package and he, inexplicably, pressed five hundred dollar bills into my the world traveled to Austin to perform there, and for a music junkie like
hand, no questions asked, and disappeared back into the crowd. Having myself, this was like being in rock ‘n roll/rap heaven. Willie D, Chamillionaire
nowhere to put them, I stuck them in my waistband. and UGK performed our first night there. Meeting Bun B and Pimp C was
interesting. I remember Eric tried to take a picture of Pimp C and he was
My on-and-off love interest was at the party but we were decidedly in like, “Aye, nigga! Don’t take my picture without asking first.” But the UGK
“off” mode. After the club closed he was enough of a gentleman to drive show was crazy, and that was just one of the many acts that we saw that
several blocks to my truck to drop me off (with a “sit down and shut the weekend. But the most fun came on the final night of SXSW, because it co-
fuck up, woman” to clarify that I was not yet forgiven for whatever wrong I incided with St. Patrick’s Day, and downtown Austin was in full party mode.
had done). As he drove away I realized with shock that my door handle had It was almost like being in New Orleans for Mardi Gras (I’ve actually never
been drilled through. All my luggage was gone. All my credit cards, cash, been to Mardi Gras, but I can imagine). People were partying in the street,
clothes, electronics, video camera, laptop, etc were gone. All my pictures drunk, sippin’ lean, girls kissing girls and flashing their titties. Well, maybe
from the past week in Miami, including the T-Pain video shoot and the R they weren’t flashing their titties, but that’s how I remember it. Eric and I
Kelly and Pimp C exclusives, were gone. I was more sick over the pictures were running the streets in awe. We even bumped into Amy Winehouse
than anything else. Everything else could be replaced. To this day, only one walking the streets. That was before she was on crack, so we didn’t recog-
photo remains; a Pimp C shot that I had emailed to Vibe the night before. nize her. We were too busy trying to find random girls to take pictures with
us for Facebook purposes to even notice.
I called the aforementioned love interest and said I’d been robbed, expect-

OZONE MAG // 53
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OZONE MAG // 55
Slim Thug loves his occupation, but nowhere, don’t put their machine behind it at all. released Slim’s Already Platinum, an album
hates his job. You know, the same So it looks like the song ain’t work when really chock-full of high priced beats and features. The
way a painter may love to create, they ain’t push it.” album didn’t exactly live up to the lofty title. The
but dreads trying to sell IT. Or the years that followed saw numerous delays of his
“The bullshit” is a term that way too many rap- sophomore album Boss of All Bosses and an
way truck driver loves the feeling pers are familiar with. Though it can be applied eventual split from the conglomerate.
he gets when sitting behind the to relationships with friends, dealings with
wheel, but loathes having to drive groupies or squabbles with other rappers, it’s Since the split Slim has returned to his indepen-
across the country at the drop of a mostly used when describing being signed to a dent roots and inked a distribution deal with
dime. That’s the way Slim Thug feels label that does little more than stamp their logo Koch Records for his Boss Hogg Outlawz label
right now. on the album. It’s almost as if the header on their and group. After releasing two installments of
contracts say just that, “The Bullshit.” BHO’s Serve & Collect series, Slim is stepping
“I like rapping, but I don’t like the bullshit,” he back out on the solo front.
says matter-of-factly sitting inside the lobby of The ones who manage to have careers A.B. (After
Atlanta’s 95.5 The Beat. “It’s a lot of bullshit that Bullshit) are few and far between. Rap A.B. usu- Boss of All Bosses has been a long time coming.
comes along with it. Everybody in the business ally ends with either your face on a milk carton What all have you been up to since Already
has to do a lot of politicking. It stifles creativity, or your name being at the bad end of a “what Platinum?
makes you not want to do it.” happened to” question. Yeah, man. I really wanna se my artists [Boss
Hogg Outlawz] be successful, so I was taking my
He pauses, shrugging off any notion of impend- For Slim, “The Bullshit” explains his stint at Inter- time trying to promote them. At the same time
ing frustration. scope Records. After a half-decade of building I was trying to get off of Interscope. Now that I
his own buzz and brand via his affiliation with got that out of the way it’s time to drop another
“Say you got a song that you fuck with, that you Swisha House and his own Boss Hogg Outlawz album. My whole dream is to see my artists
know will go. But you’re working with a bunch of collective, the mega-label came knocking and surpass my success. If I can have my artists get
people who ain’t from where you’re from, don’t came up with the idea of pairing him with uber- hot and sell records, I’m cool. That’s what I’m in
know shit about anything you ever did. They just producer Pharrell and his Star Trak imprint. the game to see.
feel like they know what they’re talking about. So
you go in there with the record you believe in and Hoping to cash in on the Houston Takeover that Is the material on your album new, or is it left-
want to push, they don’t have to do nothing. You Slim’s appearance on Mike Jones’ breakout single overs from the Interscope days?
can give them the record and they don’t send it “Still Tippin’” helped spark, Interscope quickly Most of the leaks ain’t on the album, maybe 1 or

56 // OZONE MAG
2. I rerecorded everything. A lot of the records as someone cut of the “I’m not a rapper, I’m a What was the first song you did with an original
I recorded got leaked or gonna end up leaked. hustler” cloth. So hearing him talk about having beat?
I’m sitting on a bunch of songs. I started over an interest in jumping into Hollywood or other I think the first original beat song I did was a
because I left Interscope. When you’re working ventures comes as no surprise. song with Mad Hatta and Yungsta. Then me and
on an indie budget, it’s cheaper than a major ESG did “Braids and Fades.” Then we did “Candy
budget. So when you’re on a major, you have a “They said I did good, actually,” says Slim about Coated Excursions.” We ended up doing an
better budget to buy big producer’s beats. But his brief appearance in the upcoming urban album together. That was the first. Then I did my
when you’re indie your budget ain’t that big so drama Days of Wrath. He plays an accomplice to Boyz N Blue album. I never did a solo indepen-
you have to really work off relationships. I still David Banner’s character in the film. “It wasn’t dent album. People don’t understand that I
got big producers on my album but it’s from a big part in the movie. They paid good money; was promoting Already Platinum, but that was
relationships. I still pay for it, but the indie way. I was surprised. I don’t know what the movie is gonna be an independent album. I named it that
about. I just did my part and was out that bitch. because I was eating like a platinum nigga. “3
Did you have to dig deep into your pockets to All I said was ‘Nah, they ain’t picking up G’ and Kings” was done before I had a deal. I was gonna
pay for Pharrell’s beats even when you were that was it. [laughs] But they gave me $30,000 put it out independent and it just so happened
signed to his label? for that one line.” they came with the money so I was like fuck it.
I didn’t have to dig out of my pocket but it still I ain’t mad at anything I did. Interscope didn’t
came out of my budget. Of course he had to get Even when he was at the age where most kids get me on the radio but they put me in the
paid, it was at a discounted price, wasn’t what he hear their first rap song and decide that’s what right position to fuck with Beyonce and Gwen
usually charge. But I definitely had to pay. they want to pursue, Slim was about the dollar Stefani. I got the looks from that and got promo
dollar bill. in a major way outside the country. So I’m back
At this point, do you think you will ever do busi- independent with a major look.
ness with a major again? “I was never the nigga who wanted to be a rap-
It’s hard to believe. Honestly I’m taking it one day per,” he admits. “I was 12 years old, and my older But honestly, Interscope ain’t set those up.
at a time. Right now it’s looking good. I have a brother was rapping. I told him to write me a Pharrell set me up with Gwen. She liked what I
distribution deal with Koch, not a label deal. So rap and I was gonna memorize that shit. It was did on one of Pharrell’s beats and wanted me on
I’m not stuck. If they take care of business, I’m something about my bike. I just went around the her song. With Beyonce, we were in Houston at
chilling. I feel more comfortable over here. ‘hood telling everybody the rap. It was just a little the last Destiny’s Child show and they wanted
joke to me.” me to do “Still Tippin’.” The next day the label
Over the last couple of years you’ve been put- called wanting me on a song. I got a MTV award
ting out the Boss Hogg Outlawz projects, did He laughs and continues, “I’d freestyle, and that for [“Check Up On It”] and it wasn’t through
you have to readjust to being a solo artist for shit started making me some money. I never had Interscope.
this album? a job in my life, never filled out an application.
I never stopped. I was always working. Even When I was 17 in high school, I was into some Some people love your raps, but others say you
though you ain’t hear it, the music was still get- street shit. I wasn’t moving birds or no shit like only rap about cars, money, etc. Do you find it
ting made. I got so many songs done, I was still that but I had the 2 for the 5 at the school house difficult trying to dispute that notion? Or do you
recording. The hardest part was picking what I going live. I had drank and shit like that. But the care?
wanted on the album. That was the hardest part, tapes were going fast. I was getting $15 a tape. I It’s still difficult. I still don’t know what to talk
making it sound good together. was making so much money the [school] princi- about, to this day. I don’t be in the studio like
pal made me stop selling them.” that. To this day, I’m not a real rapper. I know
With this being your first look in a minute, did rappers always say that shit, but I don’t live in the
you want to come back out as an artist with We’ve never heard much about you, outside of studio. Niggas have to drag me into the studio. I
universal appeal or cater more to your Houston rap or before rap. Tell us what it was like for you write my raps in the car. Give me a beat CD, and
roots? growing up. I’ll ride around with that shit doing raps. I write
It’s gonna be mostly a Houston [sound]. That’s It wasn’t like I was from the ‘hood where it was my raps in the phone because I’m driving. I write
what the whole outlook is. On this album I more fucked up than anyone else’s. Everyone sometimes, when I’m in the studio, but it’s hard
wanted to do me like I was doing it before I got was selling dope so I was just falling in line. My being creative in a studio where there ain’t shit
a deal. I didn’t have an A&R. I picked the beats. house was the cook house. Mama watching All but walls and speakers. It don’t do nothing for
I worked with [producers like] Jim Jonsin so My Children, my brother was cooking it up in me. I was never that kind of nigga. I never got
there’s still national songs on there too. the kitchen. My mama knew what it was. I was shit done in the studio. Sometimes it works but
tall but I ain’t play ball because it wasn’t reality the majority of the time it doesn’t work. That’s
“Radio songs” included? to me. That was like hitting the lotto. The work how I make most of [my records]. If I’m on a song
Of course. You need that. The more radio play right here, so get the money. I never had big ass with another artist I’ll be like, fuck it, I’ll do it [in
you get, the more records your sell. It goes dreams. But when I saw rap could make money the studio].
together. If you’re getting played in a lot of dif- that’s when I started doing the shit.
ferent cities, people know you’ve got an album When we interviewed Devin the Dude last year,
coming. But if you ain’t got a radio song, it’s So how did you actually get into rap? he mentioned that he’s slightly bothered when
harder to get people to recognize that you’re It came by accident. I was at a party and [DJ artists or producers offer to work with him,
coming out. Michael] Watts was DJing, back in ‘98. I was 17 but the song themes rarely go beyond sex and
in high school at a party, before Swisha House weed. As if he can’t rap about anything else.
[“I Run”] is my biggest radio song, but it’s actu- existed. Watts heard me freestyle at a party, and Does it bother you when people come to you for
ally a street song. I never thought of this as my told me to come to his house and freestyle on cars and money songs?
radio song. I got another Jim Jonsin song called a mixtape. I went over there, did the shit, and it Yeah, whenever it’s something about bosses
“Smile.” The radio folks wanted me to go with caught on fire. That first mixtape we put out was they call me. Damn near every beat someone
that, but that song don’t describe me. I wasn’t so big on the North, Swisha ‘98. Niggas was buy- gives me got some shit saying “boss” on there.
about to be gone three years and then come ing tapes from me. We did another one. It got But I’ll rap to whatever; it don’t matter as long
back with a song that goes “smile for the camera.” bigger and bigger, fast, in a matter of months. as I like the beat. Niggas always want me to rap
So I had to do this. [“I Run”] was my street record I was getting paid 5G’s to bust on other people about cars and shit. I can rap about anything,
and this song right here has surpassed what In- beats. I remember I did Juvenile’s “400 Degreez,” really. On this album I do that. But being that I
terscope did for me. “3 Kings,” “Like a Boss,” “I Ain’t Missy’s “Hot Boys,” some R. Kelly beats, “Wanna only put out one album, people don’t know who
Heard of That.” None of those songs got as many Be A Baller” all kinda shit. I was getting it doing I am. Plus, that album wasn’t even really me. That
spins as this one. That goes to show you how shows on other people beats. I was in a whole was an album with a major label and their input.
this works better for me. Koch got me on 106th & another game. Dudes like ESG were peeping me A muthafucka don’t know who Slim Thug is. Hell,
Park and Interscope couldn’t do that for me. from jail, he wanted to do a song with me when I don’t even know, so I know they don’t know. I’m
he got out. We did a song and squashed the still trying to find myself, I ain’t put out nothing
Ever since he made his blip on the national Northside/Southside shit with “Braids and Fades.” but one album. I can’t say I know what all my shit
rap radar, Slim has always presented himself After that it was a wrap. about, I won’t even lie. //

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MR MARJANI FIGHTING LIFE IN PRISON, THE MAN WHO GAINED FAME AS PIMP
SNOOKY IN THE AMERICAN PIMP DVD TELLS HIS SIDE OF THE STORY
I’m just trying to keep my company afloat, because there’s some FBI agents Mr. Marjani. I can show people how to go into a bank without a business plan,
and police that’ve been messing with me for the last 20 years. They really without collateral, with just a credit score, and show you how to get $65,000 to
didn’t know that I was still alive. They thought Pimp Snooky was dead, because $75,000. I can show you which bank to go to. I know how to get rated on Dunn
since I got out of Federal prison in 2000, I’ve been going under the name of Mr. & Bradstreet. I know how to build a corporation.
Marjani. That’s my oldest daughter’s name. My name is Malani Marjani Avery,
which means “black pure Avery.” The same energy we put into hustling and negative shit and criminal shit and
hurting each other in the streets, we can put that energy into doing some posi-
Under that name, I’ve been throwing concerts and parties. I have my own artist tive shit. That’s what the banks are there for; to loan us money. When I started
and my own record company, Royalty Records. All of the people that said I’m to do that over the last three or four years – I was going into banks and getting
one of the biggest pimps or most recognized pimps or most reputable pimps, $200,000 and $300,000 [loans] with no static. I started showing everybody
they really don’t know the truth about who I am, Derek Avery. The person that I [how to do it]. “Hey brother, the same way you go out here and sell two, three,
created fifteen years ago, has nothing to do with the person I am today. four, five ounces of drugs and take a risk of going to prison, why don’t you
apply that same energy with your crew and find out who’s got a good credit
I can start and stop a war just by my presence. I’ve been affiliated with the score?”
streets for so long they doubted [I would make it out]. My brother is doing life
in prison for a murder case. They told me seventeen years ago I’d end up in Know how to show equity. Know how to buy commercial property and then
prison. It’s the same three cops that’s been messing with my family and have you can go to the bank. And you can still ride around with these jewels and cars
sent me to prison both times. The reason these cops [have it out for me] is and everything else that you think is gonna make you happy. Ain’t no retire-
because they’re only making $60,000-$70,000 a year, and that’s my tennis shoe ment or 401K in the streets.
money.
[The police] think my money is all street-affiliated. But my investors are all
When I came back to Milwaukee and opened up my clothing store, and my people that exist. The FBI has went to [my investors] and said, “Did you give
nightclub, the streets got to talkin’, like, “Hey, that’s Pimp Snooky’s joint.” this man half a million dollars?” and they say, “Yes.” [The FBI] asks, “Why?
When I was sitting in my nightclub with my kids, the police came in and said, He’s a convicted felon. He’s a pimp. He’s been to prison.” [The FBI] keeps
“Nigga, you ain’t no ghetto savior.” I told ‘em they should’ve fucked with me thinking that I get my money from women, but I’ve gotten my money from
twenty years ago. My money is legitimate now. I don’t do anything crooked. private investors for the last three years. And I’ve juggled my money very well.
The bitches that [the police] say are my hoes are actually my baby mamas. So
I can’t be around my baby mamas because y’all say they’re prostitutes? These I’m facing life in [prison] in Nevada and I’m facing life in the Eastern district of
are the same cops that told me when I got out of prison, “Your life is over. Wisconsin. I’m fighting both charges. They’re trying to say that I’m a habitual
You’ll never be successful.” offender, but I don’t even have a bad criminal record. I’ve been to prison for
child support and felony possession of a firearm, but that’s not habitual. I’ve
When I got out I moved away from Milwaukee. I moved to Las Vegas and there never been charged with pandering [before] in my life.
were some influential people around here that supported me. Everybody in the
world was loving this character, Pimp Snooky, not even knowing that Pimp Even the photos that we took [for OZONE Magazine] at my celebrity birthday
Snooky holds a charity event every year. I give away 300 book bags and tennis party [in Minneapolis] are being used as evidence against me. They’re saying
shoes to kids. I throw a yearly carnival every year with my nightclub; a whole that the ladies in the pictures are prostitutes, and the guys in the pictures are my
block party. I give away a hundred tennis shoes every Thanksgiving for the last artists. [But] the ladies in these pictures are my kids’ mothers. They’ve been
four years and forty turkeys in the neighborhood. They don’t know that part of with me for twelve, eight, nine, thirteen years. But that’s the kind of evidence
me. They only see what’s on the internet, and none of the Pimp Snooky sites or they’re using. They’re using the Pimp Snooky Myspace page as evidence, and
Pimp Snooky myspace page are mine. that’s not even my Myspace page. The whole case is malicious. It’s biased. It’s
entrapment, because at the end of the preliminary hearing, they clearly stated
Back in 1998 when I did the movie [American Pimp] I was on federal bond that all three of the cops that arrested me that night saw [my] Pimps Up, Hoes
and state probation. In order to be on parole, you must comply with their rules Down video in the American Pimp DVD.
and their stipulations; you must have a job and you must show your income.
They gave me permission to do every [pimp] movie I’v done, and fifteen years The state is using these same cops as “expert witnesses.” If you ask them,
later, they’re trying to prosecute me because I’m around known drug dealers, “What makes you an expert [on pimpin’]?” They’ll say they read some Iceberg
hustlers, pimps, and hoes? That doesn’t mean shit. I own a nightclub. I get paid Slim books and studied HBO’s Pimps Up Hoes Down and the American Pimp
for that. DVD. So the whole Vice [department] in Nevada studied me. I’m the person
they saw on the DVD covers of those videos and I’m the person who stands out
Right now, in Las Vegas, Nevada, they are charging me with pandering. I on those tapes. If you see Wesley Snipes at the Mandalay Bay, are you gonna
was in a casino and an undercover officer came up to me asking [if I would] think he’s a vampire slayer or a daywalker just because you saw him on Blade?
buy sex. I was with my artists, and we were drunk, high, and kickin’ it. We’re That’s the same way people identify me.
like, “Lady, you don’t look good enough for us to buy no sex from ya,” so she
changes up from buying sex into saying, “I wanna work for you.” [I respond,] We really don’t know exactly all the charges Milwaukee is bringing against
“What do you mean you wanna work for me? You don’t even know who I am.” [me]. They’re still postponing court dates and looking for more witnesses. If
You know, we laughed it off. Next thing you know, I’m under arrest. They you’ve gone to court four times with the same evidence and they said [it wasn’t
charged me with pandering and later changed it to attempt to pander. “Attempt enough] to try me, then leave me alone. My advice to everybody is to take the
to pander” means aiding, coercing, offering to purchase clothes, food, anything. same energy and motivation and skills that you would put into the streets and
Ain’t none of this shit happen. apply it into some positive things. Don’t be afraid. Be determined about what
you want. If you’re in the game, you’re gonna die or go to jail. Period. There’s
I didn’t make Pimp Snooky. The Hughes Brothers put me on the [DVD] cover no future in it. And if you think the materialistic shit is gonna make you happy,
and titled me “American Pimp.” HBO paid me for that. Jerry Springer paid me you’re sadly mistaken. It’s lonely at the top. Money doesn’t bring happiness.
for that. Every movie I’ve been in, I’ve been paid for it. Every CD I’ve been Understanding, respect, and love is what’s gonna carry you.
on, I’ve been paid to do that. Why would I attempt to pander? I don’t need a
broad’s money. I own five major corporations. I own a nightclub and a clothing I’m struggling right now trying to keep my kids. [The Feds] are trying to stop
line. Why would I need to talk to a girl to get me some money? I don’t need me from seeing my kids. They’re telling my kids’ mothers not to communicate
that. Now, if I wanted to knock her, I would. I can knock damn near any broad with me, and I don’t think that’s right. I have a total of 23 kids and I have no
in the world but that’s not even my interest anymore. child support problems. They’re trying to cause child support problems. None
of my kids are neglected. I have five kids that are getting aid from Milwaukee,
When I got out of prison, I was a well-known, established legend; a household Wisconsin, by two different baby mothers. I pay $750/month and I’ve been
name because of the movie [American Pimp]. I sent letters to the Hughes current with my child support and they aren’t complaining about anything. The
Brothers saying, “Listen, I didn’t ask y’all to put me on those [DVD] covers. federal government and the IRS guy, Robert Warren, is going to my kids’ moth-
Compensate me.” Nobody would pay me, so I figured if everybody’s gonna ers asking them to [pursue] me for more money. They’re trying to hit me from
capitalize off my name while I was in prison, I’ma turn around and do the all angles. It’s heavy. I could go real deep, revealing dirty cops and a whole
same thing. But instead of doing it with Pimp Snooky, I did it with [the name] bunch of crooked ass shit. So they really don’t wanna play with me.

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Almost two years ago, while re- what Berry Gordy did, that kind of recording. In a
cording the song “Press Play” for sense, that’s kind of what Death Row was too, a
Snoop Dogg’s Ego Trippin’ album, musical assembly line with the best players. I’ve
Snoop’s fellow West Coast leg- recaptured a little bit of that with Kurupt on this
BlaQKout album.
ends DJ Quik and Kurupt remem-
bered how much fun it is to work How long have you actually known each other?
together, something they haven’t DJ Quik: I met Kurupt in late ’91, early ’92. Right
done much of for the past several before The Chronic came out, I went to a listening
years. Encouraged by the Doggfa- session with the good Dr. and heard it before it
ther, they continued vibing in the was released, when he had just struck his deal
studio together throughout 2008. with Death Row and [the label] didn’t even have
The resulting album, The BlaQKout a logo yet. He invited me down and I met Snoop
LP, is full of ear-bending and eye- and Daz and Kurupt. I think I met Warren G that
day too, but he wasn’t real talkative. But I was
opening musical moments. The wide- just impressed to be in their presence because
ranging samples alone, which span you kinda knew they were the next thing. “Deep
the spectrum from Soul II Soul’s Cover” had already did what it did and we all
classic “Back to Life” to Moroccan acknowledged Snoop as the new best voice in
sounds lifted from the Discovery Hip Hop and we wanted to be around their shine
Channel TV show Bizarre Foods, because they were shining.
took six months to clear.
That can’t help but rub off on you, to be around
The biggest surprise of all may be to hear how brilliant people.
happy these former mean muggers are in life DJ Quik: Yeah, especially if you consider yourself
and in music. But don’t take this for being soft. the light as well. I know that what I do is some-
With songs like “Fuck Yall,” they’re throwing up a times a little risky and avant-garde. But if you do
middle finger to anyone who has a problem with it with the right people it can be more of a move-
the smiles. ment than a record that can get ridiculed.

What’s the history of your working relationship Avant-garde is an interesting way to describe
prior to BlaQKout? your style because you have wandered a little
DJ Quik: Me and Kurupt always had a mutual further and wider than other producers for
respect for each other, and I always looked for samples and melodic inspiration.
the opportunity to produce records [for] him. I DJ Quik: We [used] common samples back in the
had to chance to work with him when he was a day. We all sampled our James Brown and Funk-
solo artist on Antra [in 2001] and that was great. adelic stuff. But then I realized that there was
The business was right and I’ve always appreci- an array of music outside our bubble that could
ated his business savvy. He always does the be linked to for inspiration. Me sampling the
right things for himself. Because now we both the Indian singer Lata Mangeshkar for the Truth
have companies at Fontana — real businesses, Hurts [song “Addictive”], to be able to be open
corporations set in place — it just seemed like to that kind of music and turn it into a hit record
a no-brainer to be able to come together and is special in its own right. I don’t think it would
do a record to show our solidarity even to our have been as big if it was a common sample. If I
distributors. Snoop put a stamp on it. We came had sampled the Spinners or Gladys Knight and
together again during the Ego Trippin’ sessions the Pips, I don’t think it would have the same
and it just felt so nostalgic and so right that it impact. We showed our worldliness, plus we had
made sense to do it. been around the world a couple of times and First I was working with Dr. Dre and then I met
had a chance to listen to all kinds of music. Good DJ Quik and so many other people like that. But
And this ain’t the only one. We’re looking to start music is good music; it doesn’t matter what no, I never had the expectation that we would
something with this, especially with his next region it comes from. ever work together the way we are doing it
record coming out, Street Lights. On my next DJ today. When I met Quik, it was one of those
Quik album I’ll be leaning on him for things, even Kurupt: That’s right. things where you can honestly say you met one
for direction as well as lyrics. He’s gonna keep of your goals in life. DJ Quik was like showing
it square: If he doesn’t like a beat, he gonna say Kurupt, can you take us back to the early 90s me that, you know what, I must be elevating
it. You’re gonna see it on him. If it doesn’t move when you two met and you heard Quik’s beats? because I’m running across all the people that I
him, it doesn’t move him. He’s been helping me What did you think about him at the time? wanted to meet in the first place.
step my game up when it comes to beats be- Kurupt: I grew up to DJ Quik, so I was already
cause he’s always in the studio with the good Dr. aware of him before we met. Sometimes your Snoop is the one who brought me over to
[Dre]. And to continue to be on that level, you’ve legend precedes you. I already knew about his Death Row, so when I got there and was able to
gotta rise to the occasion and do something that music since Quik is the Name and Born and Raised get on a Dr. Dre track, just being there was ev-
will impress everybody. in Compton. I was already up on who he was and erything. To be able to be a part of that music
already had a certain amount of respect and love was everything, so I was just following the lead.
Do you feel like people you’ve worked with in for his musical talent. So when we met, it was And to be able to run across the people that I
the past have kinda kissed your ass when giv- already written. met there that I consider legendary, like D.O.C.,
ing you feedback about your beats, but Kurupt it just let me know I was where I wanted to be
will really tell you what’s up? So you knew even then that you’d work and I can’t be wrong. I just came from living in
DJ Quik: Back then, it was a different thing. I don’t together? Hawthorne and living off of 59th and Crenshaw
think it was “kissing my ass,” but I know there Kurupt: It was a dream. Even working with Dr. to now having a family in this music business
were probably some beats that I coulda did a Dre, all those things are dreams. You never ex- that’s destined to win — when I got to Death
little bit better with myself, but because of time pect to meet them. You know, this is real life. You Row, you could just feel it in your bones that
constraints we didn’t put our whole [effort] into hear this guy on the radio; you never expect to we were destined to win.
it. We had a certain amount of studio time paid work with them. I know for a fact that I sat back
for and when we ran out of studio time, it was in my room many times and sat with some of my When you work with Quik, do you feel like he
like, “Okay, this is good enough. Do we all agree?” homies and we banged records and the most brings out a different side of your abilities?
Everyone would say it’s cool and we would just important things at that time was smoking good Kurupt: Oh, definitely. When me and Quik get to
mix it and get it over with and get it done. That and banging some DJ Quik and just having a work, it’s pressure free. He’s not looking for
was cool because I learned how to work like good time and having a ball. And so when I went
an assembly line. I take a business model from to Death Row all my dreams were coming true.

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He’s not looking for many things from me but for the studio. When he’s here, you know he’s here Right there, not when he’s gone and I go in and
me to enjoy myself when I’m laying my raps. and when he’s gone, you know he’s gone. And I do an overdub. We put energy into this record.
always want to take advantage of that.
DJ Quik: I’m a technical person — I’ve spent a People should be able to hear your friendship
lot of money on equipment and wasted a lot of So you feel like he brings out a good side of on this record.
money on equipment and am always trying to your talent, too? DJ Quik: We spent enough time being brash,
find the new, popping sound, like the clearest DJ Quik: Yeah, he makes me stretch out. I put being angry. Now, we’re happy. It’s cool, it’s a
microphones. And I be wanting Kurupt to, like, down some of my old ways of doing records, like different time. It’s a different climate. With the
really get off on his voice in the studio I built and some of the really expensive ways of calling in economy what it is, people want to party more
what he sounds like to his headphones. And Dre all the bass players and the guitar players and and dance and forget about their struggles and
does that too, but everybody doesn’t do that. I’ve having to pay union scale and what-not. Not losing their jobs and potentially losing their cars
worked with people who really don’t care about that you don’t need that, but that don’t always and their house that they owned and built. So
the sound. Some people even say it now, like, guarantee you a hit. Why waste those resources we did a record that was kind of lighthearted in
“We don’t give a fuck about no sound. We’re just when you can dig deep within yourself and find that we’re doing records that take you away from
rapping.” But how can you do that to a man who chords that you never played before? I’m always the struggles. It’s going to get better. We’ll ride
was responsible for selling almost 100 million looking for the next hot thing, something that the wave.
records? moves me. And it’s not that I’m jaded and the
old stuff doesn’t move me. The old stuff moves Kurupt: That’s right.
It’s good that you work in the studio together, me when I hear it in its complete form as it was.
because it seems like so many people just get Like, the Dogg Food album will never go out of DJ Quik: And I’ll speak for myself: The last record I
sent beats and rap over them. style to me. Doggystyle will never go out of style, put out, I’d become a little bit disenchanted with
DJ Quik: I’ve seen that done and that doesn’t and these records are 17 years old. But, to try to how little shine we were getting for being pio-
always give you the hot shit. The magic of BlaQK- recreate that right now, it’s going to sound like neers. I was getting a lot of disses in interviews
out is that we both did the record in the same we’re struggling. and in magazines I was reading real abrasive
room. The beat was done where we did the lyrics things about me. I didn’t step out to fuck people
and where we wrote together and vibed to- I figure, we got new hot gear, we got new drum over or diss people, but to hear some of the
gether. Doing that in a scaled down environment sounds, our careers are based on our expertise. things being said about me, I had to dig deep
with not a lot of people around, and Kurupt Why not go with what’s new and have fun with and do a little introspection and realize that I
being always sharp and tactful and always quick it? Even if it’s a bit too new; I’ve been accused had more potential than that. My output wasn’t
with what he does, sometimes he’s quicker than of being a bit too far ahead of the curve where matching the quality of my talent. But now I’m
I would like because he’s done and then he’s it takes people a year or two to get with my back into doing records. And we’ve been doing a
leaving! And then it’s like it’s over and we’ve still records. So I’m making it more accessible. I’m bunch of records; we’ve been producing people
got another hour we can work on more stuff! So I stepping it down enough to where people can and having fun. To take this all the way back to
just end up staying and doing another beat that get on board. BlaQKout is accessible; it’s one Snoop, the Ego Trippin’ album gave me this crazy
we can work on together for the next time and complete musical thought. It’s not all over the kind of freedom. It gave Snoop this crazy kind
he ends up liking that so it’s like tandem [track place, it’s not random. It sounds like we’re doing of freedom, and now we’re benefiting from it.
after track]. It’s the energy too, what he brings to it together. We back each other up on the vocals. Snoop pretty much virtually brought me out of
retirement. I was kind of done. I was thinking
about selling my equipment.

I’m glad that Snoop saved the day, and also


glad that you two sound like you’re humble
and excited to be making music with each oth-
er. It’s great, because I suppose if you thought
you were the shit, there would be nothing less
to strive to achieve, right?
Kurupt: That’s just what we do. We’re humble
people. We’ve done so much that there’s noth-
ing we can really brag about; all we can do is
be happy that we were a part of the situation. I
was up for a Grammy [in 1996] for “What Would
You Do” and there was nothing for me to do but
to be as arrogant as I could be, even though I
didn’t win. But later in life as I got older I learned
that it’s not about the arrogance of it but it’s
about the respect of the talent that we have.
That’s what makes us different in this day and
age. We’re seasoned now, so we’re going to step
the ballgame up. People are going to look at us
weird, like, “I don’t even recognize those two.
That can’t be Quik and Kurupt! They’re talking
about something — I like it, but it doesn’t seem
like them.” Well it is, bitches! //

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Raised on a childhood audiovisual diet of little row, this could all be gone, so that’s why I always stay grinding and I always
more than the opulent, boundary blurring boasts stay working. My grind been the same since before I got signed; I just keep
of the No Limit Soldiers and Cash Money Million- that same drive and that same passion I had even before I got signed. And
aires, DeAndre Way defied the odds of living in a that’s what keeps me ahead of the game.
small Southern town (Batesville, Mississippi; popu- How old were you when you first wanted to start rapping?
lation: 7,000) to become a millionaire by the age of I was 11 years old when I first said I wanted to become a rapper. I used to
16 and reach the stratospheric heights of pop music watch Master P and Cash Money on TV and I used to say, man, I wanna be
superhero stardom by the will of hard work. Feel like them. I wanna have all the money, I wanna have all the cars, I wanna
free to love him or hate him — as he tells OZONE, he have all the girls. I wanna stand on stage and have people screaming my
doesn’t particularly care either way. But you will name. I wanna be felt in the streets, I wanna be heard on the radio, I wanna
respect his hustle. be seen on TV. That was my dream, and I accomplished that dream five
years later, at 16.
You’re in the middle of a big TV promo tour. When you meet people like
Jay Leno or Barbara Walters or Regis and Kelly, what kind of interactions Did your family help you realize your dream?
do you have with them off-camera? Who do you think they think Soulja No, not really. My family really didn’t play any part in my musical career. My
Boy is? daddy gave me a computer when I got to Mississippi and I used what he
They just think I’m a hustler. I have conversations with them backstage and gave me to get to where I’m at, but as far as my family, they ain’t played no
they just say my story is amazing. All the self-promotion that I used to make part in my musical career. I did everything myself.
myself a celebrity and just to have become a millionaire at the age of 16 is
crazy to them. Every single show that I do, every time I have a conversation Did they discourage you from pursuing music?
with the person who hosts the show and the people backstage — like, I They didn’t tell me that I was doing the wrong thing, but my family wanted
ran into Adam Sandler at the Tonight Show and he was just like, “Man, your me to focus on school. They looked at my rapping like it was taking away
story is amazing. You’re one out of millions.” I’m just thankful to be on their from my education. They wanted me to finish high school and graduate
show and they’re giving me props. This is what hard work and determina- college and things like that, but I had another plan.
tion does. It pays off.
Do you think college is in your future?
Do you ever feel like you’re in a dream? Yeah, I always want to attend college. I don’t think right now I would be
Yeah, I ain’t gon’ even lie: I told my man to pinch me last night. I got eight able to attend physical college, but I want to attend college.
figures that just came in; I almost had a heart attack.
Lil Wayne was doing some college work online. Maybe you could do
So you’re not taking this for granted, then. that?
Nah, I ain’t taking this for granted at all. I always say to myself that tomor- Yeah, man, but I want the whole college experience. I’m online on YouTube

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and Twitter and Facebook, but I want to get the ation with Ice T. He dissed me on a mixtape and want to see other people blowing their noses
actual college experience. I came back and told him how I felt and that was with Franklins. But my question is, why are you
it. It was never no beef or anything like that, I just attracted to buying things like that and being
How do you find life in Los Angeles as a part- spoke on him speaking about me. I addressed a show-off?
time resident? the situation and that’s it. That’s just how I was brought up. I saw rappers
I mean, it’s crazy, it’s cool. I just landed my first on TV buying diamonds and shooting videos on
acting role in a TV show called The Game on But c’mon, it turned into a kind of an entertain- islands and yachts and stuff like that, so I guess
the CW Network and BET. My character is called ment thing for the viewers of YouTube. I mean, that’s what I was attracted to as a kid. Now that
Ray Ray. I moved out to L.A. to pursue my act- you came back with the cartoon, which was I have my business in position to be on the level
ing career, so I go back and forth. I got a house a little bit above and beyond just addressing of those rappers that I saw when I was younger,
and condo in Atlanta, a house in Mississippi, it. It seemed like y’all intended for the beef to I want those same things. It’s like if I was a nerd
and a condo in L.A. entertain people. and all I watched was cartoons and Power Rang-
I mean, it was really just me doing me. Niggas ers when I was little and now I am grown and
It’s cool out there. It’s like, as soon as you hit get in beef and stuff like that all the time. But, want to buy all the Power Rangers I can find, or
the club — the first time I went to the club I at the end of the day, you can’t judge nobody, all the Power Rangers DVDs and stuff, or any-
ran into Paris Hilton, Andy Milonakis, Dr. Dre, whether it’s Ice T, whether it’s Soulja Boy, thing like that. It’s just what I was accustomed to,
Polow the Don, Rich Boy, Kim Kardashian, Reg- whether it’s any rapper. Niggas be acting like and just what I like.
gie Bush. It was, like, a million celebrities in the they’re better than you. If you have more money
club and it was just crazy. L.A. is the spot. than somebody, that doesn’t mean you’re better Just because another person is hurting, or
than them. If you’ve got more street cred than another person ain’t got the type of money that
You’ve gotten a lot of criticism in the media, somebody, that doesn’t mean you better than I got or hasn’t achieved the type of success that I
with predictions that you’d be no more than a somebody. They ain’t stop making guns when got, that’s not gonna stop me from living my life.
one-hit wonder. But, now that you’ve gotten they made your gun, they ain’t stop making I don’t give a fuck. That means you did some-
another song in the top 10, do you feel like hoods when they made your hood. I got a hood thing wrong with your life. That ain’t got nothing
the tide is turning and people are respecting too, nigga, I got guns too, I got money too, I got to do with me. I don’t know you and you don’t
your grind a little bit more now? a family too. I know Bloods, I know Crips, I know know me.
People are respecting my grind. They’re gangsters and vicelords, you know what I’m say-
respecting me, period, because people lie, but ing? I went to school like you did, I’m black just You just know Soulja Boy from TV, dog. I don’t
the numbers don’t. Even though people were like you, I make money just like you do. know nobody personally, even when it comes
saying I was going to be a one-hit wonder, my to my fans. I don’t know them personally. I love
first single “Crank Dat” went five times plati- So, at the end of the day, Ice T can’t judge me, them for buying my music and that’s who I do
num. And if you want to count it all together, and nobody else can judge me either. And I can’t it for, they inspire me to go to work every day
it’s 10 million, because it’s five million singles judge them. But when you tell me to “eat a dick,” and go to my concerts and stand on stage and
and five million ringtones. So for people to be I’m, like, “Nigga, fuck you!” I don’t give a fuck how perform for them. But, at the end of the day, I
doubting me, I could really care less, because much work you put in, how much street cred you don’t know nann one of them personally. There
my grind is impeccable. My hustle, my strive, got. Niggas ain’t fittin’ to just diss me and expect could be murderers in the crowd, there could
and my determination is going to get me me not to say nann, because I don’t give a fuck. be rapists in the crowd, we don’t know none of
wherever I want to be in life, and that’s whether these people personally. Each and every person
you rocking with me or you going against me. Can’t nobody tell you how is different on a personal level. But on a profes-
If you going against me, you going to get rolled to live your life and can’t sional level, Soulja Boy Tellem, I do my duty and
over. If you riding with me, we gonna ride until nobody tell me how to live make these hit records for my fans.
the wheels fall off. my life, and once people
figure that out, we’ll be off Can you tell me about your next album, The
When you’re on a schedule like what you’re in a better place. People DeAndre Way?
describing, do you feel like you have enough talk about recession this, I’m reaching out to a lot of A-list Hip Hop artists
time to work on or think about creating recession that. Fuck that. like Jay-Z, Kanye West, Lil Wayne, Eminem, and
music? 50 Cent [for features]. My first two albums were
Oh hell no, because if I get to a point where I That makes sense on a human-to-human, basic not recorded as albums. My first album was just
feel like that, then I’m canceling everything. If respect level. a whole lot of songs [I had released] on the Inter-
I get to the point where I feel I ain’t putting in Yeah, and that’s what people have to under- net. I went into the studio when I got signed and
enough time for my music, then I’mma cancel stand. I don’t give a fuck if I’m 18 and you’re 40, re-recorded the album professionally. But for The
my whole schedule for a week and we’re going at the end of the day, you can’t judge me for shit. DeAndre Way, this is the first album that I’m actu-
to go into the studio and sit there and vibe un- You can’t speak on me and not expect to get ally taking seriously to record as a real album.
til I get my feelings back right, because music is spoke back on, you know what I’m saying? That’s
what got me here. Buying jewelry and houses just how it is. I don’t give a fuck who you are. It is admittedly a great title!
and cars and getting all the models and super- DeAndre Way is my government name, that’s
star chicks and stuff like that, what brought all Sometimes you go way over the top with being my real name. For my third album, I’m going
that was the music. So if the music ever falls off, flashy, like in the “Rich Nigga Shit” videos. Is it away from the Soulja Boy stuff and it’s gonna be
man, all of that is gonna fall off with it. just because you have new money and love the 100% real. From the packaging, the promotion,
ability to buy things? Do you think you’ll grow the artists featured on there, and the way it’s
Will you miss out on money because you out of that? presented, it’s going to be my biggest and best
want to work on music, has that ever hap- At the end of the day, no matter if I got $10 in album, period. And it’s gonna get the most wide-
pened? my bank account or I got $10 million in my bank ranging audience. This is going to be the biggest
Nah, I always balance it out. account, it’s my money. If you got $10 million in audience I reach in my career.
your bank account, that’s your money. That’s the
Do you sacrifice sleep? Is that the compro- logic that I go by. When I was working at Burger Will you be experimenting musically?
mise that keeps everything going? King and making $200 a week, I was buying Yes, I’m actually recording in the studio with a
My motto — I got it tattooed on my chest — is clothes or shit to eat or gas for the car or a fake live band on a couple of the records. It’s gonna
“sleep 10%.” I sleep 10% of my day, that’s 2.4 grill to put in my mouth because it was my mon- be a lot of different styles and a lot of different
hours. That’s all I need. ey and that’s what I wanted. Now, I’m making the techniques that I use. My lyrical skills have grown
money that I make now, I’m buying what I want, amazingly on this album. I look at it as growth
Really? no matter what it is. Can’t nobody tell you how both as an artist and a person, and I’m gonna
I don’t need sleep. I’m a straight hustler. Sleep- to live your life and can’t nobody tell me how to speak on real shit. I can’t wait to put it out. It’s go-
ing, that’s the cousin of death. I’ma sleep when live my life, and once people figure that out, we’ll ing to be 100% me though. I’m not going to let
I’m dead. be off in a better place. People talk about reces- anybody tell me what to do. If this album flops,
sion this, recession that. Fuck that. or if this album is the worst move in my career,
What ever happened to the “beef” between ends my career, or whatever, I at least get to say
you and Ice T? Well, it’s a time when people are losing their that I did that. //
Uh, I don’t know. It was never really like no situ- jobs and homes, so maybe they don’t always

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Whether he’s having his studio had a hard time getting all the clearances from cerned with?
raided by federal agents with guns the labels. Did you find that to be a similar I’m about the music. I’m about good music. If
borrowed from T.I., fighting law- challenge on Volume 2? Gucci has a banging song I’m gonna play it, and
suits for supposedly stealing a Actually, it wasn’t as difficult this time. I think if Jeezy has a banging song I’m gonna play it.
I learned a lot from the first album so as I was At the end of the day that’s really what it comes
lesser known DJ’s name, or being in-
working on the clearances I handled it differ- down to. Outside of the music I really don’t get
sulted by one of the game’s biggest ently. I really gotta thank all the labels for coming involved with anything else.
emcees, DJ Drama definitely lives through on the clearances for me, that part
up to his name. AND YET the Phila- wasn’t as difficult this go around. What are the disadvantages of being a well-
delphia native is perhaps the most known, somewhat-celebrity DJ?
calm and laid back person in rap; In your honest opinion, which album was a bet- I don’t know if there really is a disadvantage, but
his Twitter bio simply reads, “I FEED ter disc, Gangsta Grillz Volume 1, or 2? at times I think people feel that I’m not a real DJ,
THESE STREETS,” and over the past 5 Honestly, I like both of them. I mean Volume 1 that I can’t get behind two turntables and rock.
years that’s all he’s ever set out to was banging, Volume 2 is banging. That’s like I always come to show and prove, so if that’s on
asking me, “What’s your favorite mixtape?” If you somebody’s mind I can prove them wrong. But
do. Currently prepping the release
ask me what’s better I’m going to say, ”If you to be honest, there’s not a lot of disadvantages.
of his second studio album on have my first album, you gotta have my second I’m in a very blessed position, to be recognized
Atlantic, Gangsta Grillz The Album: album.” in a lot of places that I go, or for my name to be
Volume 2, The iPod King is promising heralded. I’ve been in the game a long time, and
one thing: consistently hot music. Gangsta Grillz The Album: Volume 1 was re- I’ve been a student of the game a long time. I
leased amidst all the controversy with the RIAA don’t know if I consider myself a celebrity DJ, I
Going into Volume 2, as opposed to the first raid and whatnot, a year and a half later you’re mean, I’m world renowned, I’m well known, but I
Gangsta Grillz album, how has your mentality coming with Volume 2. How have you managed just come to do my thing.
changed? What have you done differently? to stay relevant for so long as a DJ?
I don’t really know if my mentality has changed. Good music, and just being creative. Me being Recently Don Cannon left The Aphilliates. What
The first album was like my whole career brand a DJ, it’s really just about staying on the pulse of was the reason for his departure from the
accumulated into one project. This one was a the game, staying ahead. After my first album group?
little more laid back in terms of me putting it last year I kept my grind up with the mixtapes. It ain’t nothing, Cannon’s my little brother. He’ll
together and getting it out. I definitely think I put out a bunch of classics last year, from the always be my little brother.
it’s another quality project and a solid album. Luda to the Gucci, to the Dedication. I stay on the
I’m keepin’ it consistent with the music. But this road, I stay doing gigs, and I stay working. Once Okay. You seem to have pretty keen insight
project has a lot of people I didn’t get to work you get in a good position it’s important to hold into what subgenre of Hip Hop is forthcoming.
with on the first album, so that was an advan- on and put in the work. I love what I do, I love Who do you predict will dominate the third
tage for me. being able to represent the culture and being and fourth quarters of ’09?
able to represent the music and bringing it to I’m looking forward to everybody doing their
Who did you get to work with on this album the people. thing this year. I’m always excited when artists
that you didn’t get to work with on the last come out and rock, so there’s a good handful of
album? You mentioned Gucci and The Movie mixtape artists I’m checking for.
Luda’s on this album, Busta’s on this album, Nas, you did with him, which got a lot of acclaim,
Scarface, Trick Daddy, Dream, Akon, Snoop, but caused a lot of controversy because he was Any names specifically?
Fabolous, Ray J, Gucci—those were all people I the adversary of one of your longtime allies, I just like the evolution of the game. I’m excited
really wanted to work with that [weren’t] on the Jeezy. You’ve always stayed pretty diplomatic about the direction it’s going in.
last album. in dealing with artists. What made you decide
to cross enemy lines and work with Gucci? What direction do you think the game is go-
What track are you most excited about on this The streets called for it. At the end of the day, I’m ing to go right now? To me, it seems kind of
project? an ambassador to the people, and that’s what ambiguous.
I don’t really have one; I like it from beginning they wanted to see. They wanted to see Drama Naw, I don’t think so. There’s a lot of quality
to end. I think it has a good feel to it, it’s well and Gucci work, so we got it in, we did it and we projects coming out. People have still been able
rounded, pretty much something for the street, made a classic. Gucci’s on fire. I respect his work, I to drop hot mixtapes, and create good buzzes
but you also got mood music on there. It’s very respect what he’s doing and we got busy. and whatnot, but I think Hip Hop is always excit-
diverse and the lineup is great. ing. There’s always bullshit out, but the bullshit
Did you consider your relationship with Jeezy comes and goes. What’s hot and fresh is gonna
One the first album I remember you saying you at all, or was that something you weren’t con- make its way. //

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Somewhere between being an Yes, I’ma sure try to. I don’t wanna change my The DJs I was doing the mixtapes with had a
underground icon and a main- formula up in any kind of way. Whatever method buzz about theyselves and they were continu-
stream idol, there’s almost a got me to where I’m at today I’m gonna continue ously networking – giving away my CDs to mom
purgatory a rapper must pass to work that method ‘cause evidently it worked and pop stores. That helped a lot.
for me. The mixtape game is huge exposure for
through before reaching the artists to get their music heard. The DJs got a When people first started hearing about you,
next level. This is the line OJ da network that’s worldwide and they get fans in everyone associated you with Gucci, but now
Juiceman is currently walking. tune to your music and they wanna bring you to you definitely have your own identity. Was it
Not yet a radio takeover artist, their state [for shows]. So I’m still gonna work the hard to come out from under another rapper’s
but far beyond local celebrity mixtape game. shadow?
status, OJ is ready for elevation. Not really, I just stayed true to what I wanted to
Are there any areas of the country where you do, and that’s with anything in life – like if you
After releasing his first project under Asylum feel your fanbase could be stronger, or any- wanna get a good-paying job, you stay true
earlier this year, which OJ describes as more of a where you just haven’t been able to touch yet? to that job ‘cause that’s your steady income. I
compilation than an official album, he’s prepar- I ain’t been to Houston yet. I’ve been to Dallas. figured if I do this rap thang, maybe one day
ing to unveil a second album. This time he’s met I ain’t been to L.A. – big up to the Bay. I can’t it would pay off and I’d be able to have my
with more anticipation and more respect, thanks really say why I haven’t been to those places momma not workin’ and we just chillin’ off the
to a few new collaborations and an obvious yet – it might just be that the promoters don’t rap money and I’d have businesses and invest-
improvement in skill. know what contacts to get with. People hit me ments and everything goin’ on.
on Myspace like, “Juice why you ain’t been to
“I just stayed true to what I wanted to do,” OJ so-and-so,” and in my eyes I’m lookin’ at it like How many times a day do people ask you to
says when talking about how far he’s come. In ain’t nobody there really on me, but it’s really just say “Aye?”
staying true to what he does best, the Atlanta a situation with booking the shows. I’m willing to [laughs] Aw man, all the time. It be crazy. I be
street rhymer continues supplying his mixtape get in anybody’s state and rock the show ‘cause I likin’ it though ‘cause that goes to show that
demand and spreading into other markets. go all the way in. people listen to my music.
Recently he’s been a part of some interesting
collaborations, including a feature with R. Kelly With this last album, you left a couple of the It hasn’t gotten old yet?
and a guest appearance with Red Café, Jadakiss, mixtape favorite songs off – like “Boomin’ and Nah…well kinda, it kinda aggravates me, just
and Diddy – proving OJ can branch out and stick Bunkin’” – can you explain why you did that? depends on what situation I’m in. Like if I’m goin’
to his roots at the same time. “I’m just keepin’ it We sent the songs to Asylum, and really it was through a personal situation and I pull up at the
OJ da Juiceman – one hundred.” just a rush order to put the album ‘cause “Make gas station and somebody be like, “Juiceman, say
the Trap Say Aye” was gettin’ so hot. We had to ‘Aye,’” I be like, “Bro, I can’t do it right now.” They
You’ve been on the grind daily. What’s a typical put something together. I think we put a good be like, “Golly bro, you can’t say ‘Aye?’ That’s all
day like for you now that your career has taken album together. We missed a couple of the mix- we listen to.” Then I have to go on and do it. But
off all the way? tape songs, but Otha Side of the Trap turned out that’s what they wanna hear.
Really, I’m trying to get back in the studio ‘cause to be a good album. It did some good numbers
I’ve been focused on doing shows and making for the southeast region and the new album is You have a lot of jewelry and you were telling
sure my show [money] is straight. I slacked off gonna be even better. me about how difficult it is to travel with it.
on the studio but I’m getting back in there. I just How is it going through airport security?
worked with J.U.S.T.I.C.E. League last night. I’m The story goes that the label underestimated At the airport they stop you ‘cause they wanna
just gonna continue to go hard at rapping and your buzz and didn’t ship enough copies of see if you have any sharp things. Like going
get my grind back on in the studio like I ‘posed the album to the stores. So the stores sold out through Atlanta, I keep my jewelry in a lil’ box
to. too quickly and it affected your album sales. Is inside a bag, and when it goes through the X-ray,
that true? they lookin’ at it ‘cause it’s so many pieces in
Tell me about this R. Kelly record that’s circulat- Yeah, they did do that. I think they put out 8,000 there. They pull whoever’s carrying it over to the
ing. How did that come about? CDs with an expectation of 3,000 to sell. But the side. I been carrying it so much and I got tired of
Oh yeah, the “Superman High.” Preciate R. Kelly first week it did 23,800. That album was really getting pulled over and searched, while every-
– big up Kells and Chi-town. R. Kelly came with like a pre-warm up for the one I’m getting ready body else with my camp gets to go on through
the song – it’s produced by Willie Will – they to put out. It was more like a compilation of the and I’m the only one gettin’ stopped. So I started
came and said R. Kelly wanted to do a song with hottest songs from my mixtapes. puttin’ the box on the road manager and lettin’
me. It shocked me for him to be in the game so him get stopped and I just go on through. But
long and the status that he has, and me being a Have you started picking songs for the new they gotta do their job – if that was my job I
new-comer in the game, and he reached out to album yet? wouldn’t let nobody on with anything that could
work with me. I think it’s a real good record so Yeah, I got some cuts on there. I got one with R. hurt nobody else either.
everybody be on the lookout for that. Kelly – not the “Superman High” song, that’s his
song. I got one with Lloyd. I just did one with So you came out the gate with a lot of records
You’re also on Red Café’s “Hottest in the Hood” J.U.S.T.I.C.E. League – I don’t know how that’s from Zaytoven, and I see you’re working with
remix with Jadakiss and Diddy. Did they reach gonna go ‘cause it kinda got leaked, but it’s still Fatboi a lot now.
out to you for that? a hot record. I got some I did with the producer I met Fat through Big Ron. I’ve been known Ron
I was in New York doing a press conference and M-16. It’s gonna be a real clean-cut record. since he owned Club Chocolate, which changed
I bumped into Red Café at a studio. I told him I names to 360. Big Ron told me he had a produc-
was a big fan of his music and he said he heard Out of all the collaborations you’ve done, er and I came over and listened to him. Actually,
some of my music. Then I was like, “Let me get which one is your favorite? he produced “Vet Pass By.” That was the first song
on somethin’. You got any openings on any I got a couple. I like the Café one, the Busta one, he did for us. From then on me and Gucci been
records?” It just so happened that he was trying especially the Cam one – that helped out a lot rockin’ with him. Fatboi got them hard tracks. I
to do a remix of “Hottest in the Hood.” Big up to with the up north situation. Up north is kinda call it the “House of Slam.”
Los up there at Warner Brothers. He be lookin’ hardcore on down south rappers. That right
out for me. there helped elevate my up north status. I’m just Was your goal to always be a rapper? Did you
trying to keep making good music ‘cause that’s always have big visions, even with the environ-
Would you say people are starting to respect what it’s about – I’m here to entertain. ment you grew up in?
you more as a rapper now? I always had big visions. I always had the big
Yeah, as a rapper instead of just as a mixtape art- So you’ve been entertaining for about 10 years name on the block where I’m from. Everybody
ist and street person. Now they’re really lookin’ now. Back when you started, did you see your- always looked up to me like, “Juiceman gon’ do
at me like, “Juice got potential. Look at all the self where you’re at today? something.” From runnin’ the streets and runnin’
records he’s been on.” Kinda, but not really. I had a slight view of it. in high school – we had run in a click called Boul-
When I was making my first two or three mix- dercrest and the other side was Gresham, and
You definitely came up as a mixtape and street tapes, I was really just doin’ it for Atlanta, until the other side was East Shoals – I was the leader
artist. Are you still going to use those avenues I started goin’ on the road with Gucci. Then it of Bouldercrest. Folks just always looked up to
to push your music? started getting out further than where it started. me. But with music, I didn’t really get stupid

OZONE MAG // 71
focused on that ‘til like ’98 when I was trying to
see if that’s where I was gon’ go. Before that, I
worked a job for a year when I was 14 and found
other lil ways to get money. In ’98-’99 I got that
pen and pad and it took off from there.

I don’t know if you saw it, but recently the me-


dia ran a story about gang violence increasing
in Atlanta. Being a native of the area, what’s
your perspective of gang activity in the area?
In my hood where I’m from, we didn’t really do
no gang bangin’. We were always tryin’ to scheme
up on ways to get a dolla’, walk up to the Texaco
to get some flame hot Cheetos or somethin’ like
that. I think one year we did try to generate a
gang, but I wasn’t down wit’ it ‘cause I ain’t lettin’
nobody put they hands on me for no reason –
like slappin’ me in and I don’t get to hit you back.
But you know, days go on and people do what
they wanna do.

So when is the new album scheduled to come


out?
They wanna do June, but we might have a slight
push-back. I’m rootin’ for June. I’m like ten songs
in, I’m probably six or seven songs down. But
June is right ‘round the corner.

What do you think is gonna be your next big


radio hit like “Make the Trap?”
I really wanted to do “Washing Powder Money.”
That was on Otha Side of the Trap, but they told
me to steer away from that and be focused on
the new album. They want me to come with a
single off the new album. The song I got with
Kells is hot, and the song I got with Lloyd is real
hot too.

A lot of people ask how you got your name.


Where did that come from?
OJ comes from Otis Williams Jr. I’ve been called
OJ since the womb, Juice too – and it turned to
Juiceman during my teenage years. My home-
boy would be like, “Aye Juice, when you comin’
out to play?” Or “Aye Juice, let’s go down to the
creek.” Shit like that, but I always been called OJ.

Anything else you want to say?


Be on the look out for the new album coming
June ’09. I got the Myspace page on blast right
now – www.Myspace.com/ojdajuiceman. For all
the young producers that wanna submit beats
to me, you can email youngjuice32ent@gmail.
com. Be on the look out for the 32 Entertainment
movement goin’ down in a major way. Big up to
So Icey and Gucci, 1017 Brick Squad mixtape on
the way. //

72 // OZONE MAG
OZONE MAG // 73
title itself. I just felt like I’ve been in situations uring out how to market or campaign the Busta
Do you really realize how much Rhymes brand or Busta Rhymes as an artist or
where I’ve switched from label to label. I started
Busta Rhymes has contributed to out with Elektra, and now I’m with Universal his type of music. She already understands how
this thing we call Hip Hop? Sure, you Motown. Through my experiences, I always feel to do that from our experience from the Elektra
remember the crazy, Hype Williams- like you’re a part of teams. We’re like basketball days over ten years ago. So number one, I’m back
directed, bubble-eyed lens videos players. When you play for different teams, home with Sylvia Rhone. I’m back to being able
with the loud colors. Yeah, he made sometimes you’re asked to do things that you to do what I’m used to doing, and that’s giving
it cool to hop on everybody and don’t feel are one hundred percent you or allow people the Busta Rhymes that they’ve known to
anybody’s record. True, he’s given you to feel one hundred percent comfortable grow and love. In addition to that, the album just
some of the best concerts your eyes in your own skin. Making my rounds, I felt like... feels and sounds like vintage Busta Rhymes in a
Naw, it ain’t even a feeling, it’s a fact. My great- new way. So the most appropriate title was Back
will ever see. But do you actually On My Bullshit, being that I am, literally, back on
est success was garnished when I was working
appreciate his efforts? Do you name under the reign of Sylvia Rhone. She was the my bullshit.
him in your “Top 5: Dead or Alive?” CEO of Elektra Records at the time when I was
Do you own all of his albums? Do putting out “Woo Hah” and “Put Your Hands Over the last couple years, what dots have not
you ever hear him actually spitting Where My Eyes Could See”, “Dangerous” and that been connected?
a wack verse? Odds are that you record I did with Janet “What’s It Gonna Be”, so The dots that I felt weren’t being connected was,
answered “no” to at least two of I garnished my greatest success with her. She number one, the synergy amongst us as people.
those questions. always made me feel comfortable. She trusted When we work with a team, there’s gotta be a
that as long as she allowed me to sit behind certain energy, a certain vibe, and a certain feel-
It’s okay, Busta forgives you. Actually, he’s not the wheel of controlling my own destiny, I was good component that allows us all to run around
tripping at all. With his new album Back On gonna deliver at the fullest of my capability. Now with the excitement necessary to campaign the
My Bullshit, Busta is going to keep doing the I’m at Universal Motown, and she’s the CEO over product the right way. I felt like that wasn’t really
same thing he’s done for the last 20-plus years, here. What you see happening right now with there the way it needed to be. Number two, the
whether you notice it or not. my records in the street and the momentum understanding of what Busta Rhymes is and how
we’ve got, compared to the records and the Busta Rhymes operates. I don’t think that under-
The name of the album is Back On My Bullshit. Is momentum we had in my last situation, there’s standing was ever established in the right way
there an angle that you were trying to convey a significant difference. The minute I came over either. We can only accomplish but so much with
with that album title? here, I put out my first record and the shit made that not being at its fullest or at least at a level
I really wasn’t trying to convey anything other the most noise in the streets with “Arab Money” that was substantial enough for us to feel like we
than the self-explanatory definition of the off the top. There wasn’t no complication in fig- really knew how to rock with each other to be on

74 // OZONE MAG
the same team. Shaq and Kobe can come from done songs with other people, and they’ve done together through their projects. As far as that not
two different sides of the planet, but they have amazing, historic records with other people. But being as prominent part of the game anymore,
to know how to rock with each other in order the one thing that’s never been done is having I definitely miss it. I wanna see a group do their
for that team to be at their fullest capability. I all of those people on the same song with Busta thing. I’m very much into Pac Div. I’m a big fan
just felt like that wasn’t happening when I was in Rhymes. of theirs because they remind me of Leaders of
other situations outside of Sylvia Rhone. the New School. I hope what they do as a group
The tracklisting for the album lists a lot of garners the success of the greats in the past. I see
It’s funny you bring up Shaq. Coming into this features. You’re known for working with a lot of potential in groups still being able to do their
interview I was thinking about how you and people, period. But why did you decide to work thing, not just Pac Div, but the group element
Shaq’s current situations are similar. Two proven with so many people on this album? in Hip Hop period. I come from a group. I always
legends who all of a sudden find themselves I work with people that make the song sound wanted to maintain being in the group, but
playing for 3 or 4 different teams by the end of the way it’s supposed to sound when it’s fin- when you’ve gotta provide for your family, the
their careers. I read that Shaq is playing better ished. So a lot of times I don’t choose the people, disadvantage is that the bread isn’t secured if all
now because he convinced the Suns to let him the song chooses the people for me. A lot of the the members don’t show up for shit. I think that’s
skip practice since he’s played so long and time when I make the song I don’t hear who I’m why the group element isn’t as prominent in
knows what he’s doing. Can something similar gonna put on the song until the song is done. the game. When the important members in the
be said about your situation? When I start playing the song for other people group don’t show up, or y’all ain’t getting along
The beauty in my situation is that it was under- and letting people hear it, I start hearing voices and people come to shows and see that the im-
stood when they brought me over here, so I that I think could contribute. I have a bunch portant member ain’t there? It makes it bad for
didn’t even have to say it. The fact that that was of songs I’ve done with other people that will the rest of the members. Nowadays the economy
understood and me not having to say it and never see the light of day. I’m not into putting is too fucked up to have people getting the way
me being allowed to do just that, it’s garnishing records out for novelty or celebrity. The record of how you get food for your family.
the great reactions and outcomes. The shit that has to sound right and feel right before I share it
we’re looking to accomplish is being successfully with the world. A lot of times people ask me to Very true. Chuck D of Public Enemy gave you
executed and being successfully accomplished. be on the records too. When great people work your name, right?
It’s good that you tell me that that’s the perspec- together, they bring the greatness out of each Yes. He named us Leaders of the New School too.
tive Shaq is at, because [we’ve both] put so much other. Really, the song with all of us on there,
time in. If people don’t get it by now that you when I wrote it, it was just supposed to be me How do you feel about mentorship in the game
understand what you’re doing, especially being and Mary, but word got around about the song right now? A lot of the new jacks are putting
one that’s been able to survive the many turning and they all wanted to be a part of it. I just like to themselves on, which is great. But there’s also a
points and climate shifts in the game, then they put together records that are eventful and have sense of arrogance coming with it.
ain’t ever gonna get it. If they ain’t never gone eventful moments throughout the project. I feel great about mentorship because I think
get, then those aren’t the people you need to be some of us still find comfort in mentoring the
moving with. It’s dope that Shaq is putting his You’ve built your name hopping on everyone’s new muthafuckas that are worthy. A lot of times
foot down. It’s not a disrespectful thing or a self- songs and remixes. Do you think that plays a you don’t see mentorship because these new
ish thing because it’s not about not being willing part in being able to put together songs like artists come out like they don’t need mentoring
to be a team player, it’s about helping your team that for your albums? or value the mentoring you try to give them. I
understand that you are at a level where you Absolutely. Not stroking my own ego, but I just think mentoring would be more prominent if
understand not only do you have to be a team think I’ve got a good ear for the music and I’m in muh’fuckas that needed it embraced it instead of
player but you have to bring your team to a tune with the music. I always make a conscious acting like they know all the answers. Sometimes
victorious place if they allow you to do what you effort to make sure I understand what the music you gotta let a sleeping dog lie where they lay,
know how to do. is doing at the time. But I definitely attribute that that’s what my grandmother taught me. The
to my experience of working with other artists karma comes back and bites them in the ass.
What kind of sound can we expect from the early in my career. Even currently, you can see So when someone don’t want to listen, just
Back On My Bullshit album? me on everything that’s hot. I don’t stop spitting watch how the shit transpires when they act
First and foremost, you can definitely look for- with anybody and everybody. Plus, the oppor- like they know all the answers and then come
ward to the Busta Rhymes that you’ve all known tunities to show that I can still smash something back around when they’re on their ass and say,
to grow and love over the years. It’s actually are coming. I also have to acknowledge that I’m “I should’ve listened.” By that time it’s too late for
doing that at a mastered level, the highest level not always the person coming up with the idea. them. But I’m always willing to mentor those that
of what Busta Rhymes can offer you. I’m in one of are worthy. Most times they’re already showing
the most amazing stages of my life. Surviving a Does it feel different or the same hopping on re- the potential of being the next dude. But every-
lot of the bullshit that I’ve had to deal with over cords now? With technology, people just email body ain’t worthy. Muthafuckers get the info and
the last couple of years with legal issues and and IM beats and verses now. sciences and don’t use it right.
the label transitions and just a lot of obstacle It’s not the same because we’re never really in
courses that helped me be able to find a piece the studio together. Back then you didn’t have It’s 2009. the way the world is going, a lot of this
of mind being that I was able to get past all that the internet to send the verse to somebody. Back stuff in the news is stuff you damn near proph-
and find a tranquility in knowing that I’m back then it was a lot of work involved, you had to esized on every album since your first album The
in a space where I can now say that I got shit drop the verse and FedEx the 2-inch tape reel. Coming. Do you think people missed what you
under control the way that I’m use to having shit So it’s a lot less trouble to have someone come were trying to say back then.
under control. Second of all, you’re gonna get in and do it with you. For [Tribe Called Quest I think a lot of the mainstream and Middle
the vintage Busta Rhymes sounding shit. There’s featuring Leaders of the New School’s] “Scenario” America consumers that didn’t really get into
been distinctive moments in Hip Hop that has we were all in the studio together. Matter fact we the depth of the projects didn’t get it because
helped me garnish the success that I’ve gotten was all in the mic booth hugged up so we could it wasn’t really about the theme of the album
up to this point. You’re going to get that high be as close to the mic as possible. We did all the overall to them. It was more about the singles at
energy, you’re gonna get that feel-good [music], group adlibs on the song together to make it the time and the record that had the elaborate
you’re gone get the club bangers, the traditional live. Even Ali Shaheed was in the there. videos and me clowning acting like a wild
club bangers that Busta Rhymes has always been muthafucka. It attracted people and I did that
able to offer the people and feed the streets. The You and Ice Cube are two of the bigger names to get them interested enough to get them to
beauty is that you’re gonna get it in a new way. who left groups and went on to have even big- listen to the album so that they would get the
I ain’t never one to try to recreate shit that has ger success going solo. That said, how do you core element of what I was doing with the music.
already been done in its own right successfully. feel about the state of rap groups right now? Sometimes the singles supercedes what you
Last but not least, you’re gonna get shit that you I think groups are good as long as they work. want them to hear. I definitely feel that the rah-
can go to the end of the earth and not find on I definitely miss the element of having groups rah overwhelmed the people.
anyone else’s album. I say that proudly with my in the game. Groups were dope. Groups are
chest poked out. I know for a fact that you may different from cliques. Cliques are like Wu-Tang. Did that frustrate you at all?
have some of the people that I have on your al- They were more of a clique than a group to me. Yeah, because I really wanted people to under-
bum, but you don’t have them on there the same Groups are dudes that you hear on every song stand how much depth and substance I had and
way I have them on my album. Mary J. Blige, together. They all interacted on each other’s not just think I was on some loose cannon, crazy
John Legend, Common, and Jamie Foxx have verses. They had that thread that sowed them nigga shit. But with time you learn how to adjust

OZONE MAG // 75
and figure out new ways to give niggas the substance without compromising what they How much do you think the quality of music has to do
love you for. So I’ve given people different albums. I’d give them less wild-out and more with that?
substance. At times it made the consumer feel like I was changing, but I was just making A muthafucka is always gonna wanna find something else
necessary adjustments to execute what I wanted to be more prominent on those projects. if the music ain’t interesting enough. The shit started be-
It had definitely worked for me in a way that I wanted it to. But for me to successfully fore YouTube. It started with Blackplanet and the camera
execute that, I had to let people see and understand that Busta Rhymes ain’t just the crazy phone. You could find out about people sitting at the crib.
muthafucka but he is also one of the most lyrical, most incredible performers if not one of People putting their ass on the internet. All that shit was
the most conceptually driven artists today. a conspired agenda by the higher powers that be. It’s too
the point that even if the music is dope, they still want to
Funny you say that. When people get into their “Top 5” arguments, Busta Rhymes is know everything else about you. It’s standard now. Access
hardly ever mentioned. Does that bother you at all? to your life is a standard, no longer a luxury. //
Nah. You know why? Because I don’t have time to really get caught up in the trivial bullshit
of the game. Number two, I don’t market myself in that way. I’m from the era where you
allow the people to anoint you. You don’t self-proclaim. A lot of cats self-proclaim their
crowns. When you do that enough and make it a part of your strategy, of course they’re
gonna be conditioned to think that’s what it is. I just wanna get my credentials and or-
ganic love from the people from a genuine place. I definitely acknowlege myself as a god
on the mic and that’s the best title to have. A king can’t create a god, gods create kings. If
you wanna be king of a mic or city, be my guest. I’ll be the god.

Your last album Big Bang Theory came out at a time when New York Hip Hop fans were
crying about no one being the king or, “the South is taking over.” It seems like they just
overlooked you, even though you’ve proven that you have the skills and longevity.
It feels better coming from you. That’s what I was saying. Me ranting and raving about it
will have you saying, “This nigga Busta is a disgruntled muthafucker!” I’m good with how
shit plays itself out. Since I ain’t going nowhere soon, the truth won’t be disputed. At the
end of the day we’re gonna see who the god of the block really is.

Around the same time, we also saw you in the news, a lot. For a while it seemed like you
had some sort of dark cloud following you.
The thing that helped me survive the obstacle course is that I’m blessed to be surrounded
by genuine friends. My kids are the shit, my mom is the shit, my woman is the shit, my
brother, my father. The one thing that was never compromised in my household was the
support system. I might have been walking around looking busted, but I always came
home to the most elaborate West Indian dishes. My parents took good care of a nigga. I
never needed to do nothing. But when I felt like I needed shit they couldn’t provide for
me, that’s when I found mischief to get it on my own. There’s only so much you can expect
your family to compromise. But I felt I needed the new fly shit in the street. So I got my
money even if it wasn’t the right way. From living that way as a shorty, you get tough skin
because you subject yourself to a lot of fuckery. You’re groomed being in those situa-
tions to learn how to deal with the bullshit. When the truth is undisputed, you don’t lose
too much sleep. I definitely went to bed every night not happy about the shit that was
going on, but resting comfortably in knowing that I wasn’t living with any guilt. I’m not
a criminal, doing crime in the streets. I don’t have to worry about getting in trouble for
some shit I was involved with because I’m not involved with anything provoking trouble
or problems that I was being held accountable for. So I’d stay focused on my shit because I
know at the end of the day the time is gonna heal the wounds and the truth don’t change.
A lot of people who live with guilt are running around trying to prove shit to people try-
ing to save face.

As far as how the press handled it, I don’t give a fuck or take it personally. I know they’re
trying to compete with other muthafuckas. So they’re all posting up shit and outdoing
each other by making sure they get the most hits for content. Of course they’re gonna
put the light on the negative faster than the positive shit. That’s the way the consumer is
groomed. We’d rather see a shoot ’em up movie than Akeela the Bee. I just feel like, fuck
them. They’re gonna do what they’re gonna do. I got bigger fish to fry and bigger pictures
to paint. At the time I had my situations, they were locking up everybody. Remy Ma, T.I.,
Prodigy, Mike Vick, Wesley Snipes. I got arrested four times in 10 months. The truth was,
my situations were made bigger than what they really were. I only had 2 misdemeanor
assaults, a driving impaired and a suspended license. None of them are felonies but they
made them look like that. Ultimately, I wasn’t creating these problems for myself. I was do-
ing some irresponsible things, I take responsibility for them, I’m on probation right now.
But, those cases have closed and now things are going in the direction they are supposed
to go. The streets, radio, clubs on smash, the momentum is phenomenal, there ain’t no
more bullshit in the street about the kid.

It seems like after 2Pac got shot the first time, we got used to hearing and knowing
about rapper’s personal lives. You think it can get back to that?
No. There’s too many powers that be using the people as the tool to implement their
new agendas. The big brother shit, camera phones, and the internet has destroyed the
constitutional right to value privacy. Niggas think five minutes of fame is more important
than private and personal space. Until people realize that, they always gonna incriminate
themselves. I’ve seen a million videos on the internet of niggas whupping somebody’s ass,
like that shit is actually legal. It’s only a matter of time before the law comes at you charg-
ing you everything imaginable. From there its unlimited lawyer and court fees for you. In
the end you just come off looking like a dick and derelict and just show how stupid you
are for doing that. Ultimately it will never change because the kids born into this, this is all
they know. (laughs)

76 // OZONE MAG
TJ’s DJ’s Xclusives CD
Birthday Bash Edition
By: Keith Kennedy & Nick Comney – Disk 1

13. Big Chief ft Jim


Jones / My Swagg –
Big Chief
Contact: Jay Mack –
212.986.6262
1. Soulja Boy / Turn
My Swag On – Col- With a pedigree beat
liPark that can adapt to any
Contact: ColliPark Mu- scenario placed, Big
sic – colliparkmusic@ Chief’s new joint “Mr.
gmail.com Swagg” featuring Jim
Jones is cast in clout
With past success from beginning to
from smash-hits end.
“Crank Dat” and “Kiss
Me Through The 14. Poke Dog / The
Phone,” ColliPark’s Trap Ain’t Dead – Top
one-time YouTube Shelf
phenomenon turned Contact: Sam Addams
Hip Hop superstar, – 205.247.9914
Soulja Boy returns
with a new club- This Top Shelf track
high-demand on all Shawn Jay & Nephew The Lovely Monay’s loneliness and chronic
banger that will surely from Alabama native
the dance floors of the / Pops Thru Da City – new single “is so damn fits of anger, due to
turn your swag on! Poke Dog not only
world. Hustle House addictive.” It will truly the very high possibil-
proves that “The Trap
Contact: Hustle House leave you “trippin’, ity that this song will
2. B.o.B / I’ll Be In The Ain’t Dead,” but also
4. Young Ca$h / Freak – 904.329.3392 trippin’, trippin’.” steal your girl.
Sky – Rebel Rock/ that this Crimson Tide
– Nappy Boy
Atlantic pup is something to
Contact: Marco Mall – Mobb Boss’ new track 9. Nipsey Hussle / 11. Lil Hot Da Money
Contact: TJ Chapman keep an eye out for in
850.321.7243 “Pops Thru Da City” Hustle In The House Man / Baking Soda –
– TJ@TJsDJs.com 2009.
pops off like the great – Epic Lil Hot
Poised to be one of street anthem it was Contact: Catina Agee – Contact: D. Scott –
With another unri- 15. Rob-Hound / Like
the biggest acts of born to be, proving 310.272.2337 404.451.5868
valed track to add to This – Greedy Boy
2009, the new Nappy that Hustle House is
the repertoire of an Contact: Jamal En-
Boy representative, on top of their game. Straight out of Slau- Aside from maintain-
already proven collec- gram – 786.251.2026
Young Ca$h, breaks son, California’s hot- ing freshness, Lil
tion, “I’ll Be In The Sky” through the airwaves 7. Jimmi Hart / test new act, Nipsey Hot Da Money Man
continues to solidify You can try, but you
with the smash single Shawty Said Wassup Hussle (aka Neighbor- reminds you with his
B.o.B as the hottest, “can’t do it like this.”
“Freak.” Duval County – Serious Business hood Nip) re-estab- hot, D-Boy anthem
up-and-coming act in Rob-Hound’s Greedy
stand up! Contact: Tamar – lishes the reign of the that “Baking Soda” is
Hip Hop. Let the hat- Boy single “Like This”
786.219.5036 West Coast Hip Hop always a key ingredi-
ing commence. has the potential to
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be played over and
Throwed Off – Hustle Jimmi Hart gets bandana track, “Hustle keep around you at all
3. Tay Dizm ft Akon / over again in any club,
Holics serious and smooth In The House.” times.
Dream Girl – Nappy at any red light, in
Contact: Teddy T – with his new single
Boy the US.
wildmanteddyt@ “Shawty Said Wassup.” 10. Young Superstar / 12. Born Wit It / Mil-
Contact: Marco Mall – gmail.com/ This is definitely the I Got You – Platinum lionaire – Born Wit It
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Nappy Boy’s Tay Dizm of the world, Hustle the near future. DISCLAIMER: Do There is no question
create another #1 hit Holics’ club classic not play within a that Born Wit It’s new
that will surely be on “Throwed Off” is surely 8. Lovely Monay / 100-foot radius of single “Millionaire” will
a force to be reckoned Trippin’ – Bigshot your girl and/or trick leave you feeling like
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Contact: Michael Superstar’s platinum ing.” A must have track
6. Mobb Boss ft Wright – 850.217.6308 track “I Got You” may for any VIP experience.
cause sudden bouts of

OZONE MAG // 77
TJ’s DJ’s Xclusives CD
Birthday Bash Edition
By: Keith Kennedy & Nick Comney – Disk 2

Music
Contact: DJ Walton –
dj@ftgumusic.com

This “soon to be
mogul” is well on his
way to a music empire
with his new paper
anthem “Money Ova
1. COA Babii / Wig’n Here.” The track is
– Southern Life money.
Entertainment
Contact: Ron – Ball4Sho gem. money-driven track Much like the one 15. Beadz / Shawty
850.727.2600 Contact: Darnell Wil- “Merc.” armed drummer of Gon Go – Manatee
liams – 334.733.6616 6. Kid Dre / Bottles In Def Leppard he is one Contact: Doc –
For the definition of The Air – My Records 9. Jewman & Benz / I hit away from merg- 312.226.9034
a fun club record that The HTH Boyz’ fire Contact: Big Drew – Might – WG ing the Hip Hop and
makes ladies wig out, track “Hatin’ On” 678.458.5218 Contact: Marcus Wal- metal sounds. Upon the open-
COA Babii has deliv- captures the best lace – 601.573.1892 ing notes of Beadz’
ered “Wig’n.” Enjoy! of the South with This Kid is not playing! 12. Hustle Montana “Shawty Gon Go,” the
its epic horns and “Bottles In The Air” Even though the song / Doing My Thang lingering sense of a
2. C-Nile / Last Breath heavy-handed drum is definitely a song is called “I Might,” YOU – WG classic in the making
– Cold Flame machine percussions. that will in time, find WILL blast this single Contact: Marcus Wal- is all that can be felt
Contact: C-Nile – This track rides. its way onto the DJ from Jewman & Benz. lace – 601.573.1892 – this track straight
251.458.6689 set-lists of every major rides!
4. Stevie Stone / Wait club. 10. E. Mackey ft 1 Hustle Montana’s
“Here we go, again.” A Minute – Ruthless Jock / Cut Friend – Ed- new song “Doing My
On his street anthem Contact: Jason W. – 7. 4Thirty ft TJ Boyce / win Mackey, LLC. Thang” shows just like
“Last Breath,” C-Nile 323.855.5013 This Is The Life – Senn Contact: Edwin Mack- the state, Montana’s
returns with a bona Contact: Michael ey – 850.339.5498 future is wide open.
fide hit that will surely Stevie Stone’s new, Wright – 850.217.6308
leave you breathless. Ruthless club-banger Queens love this song 13. Money Roe / So
“Wait A Minute” hits On this star-studded whether they are the Freaky – Ball4Sho
3. HTH Boyz ft Gucci you “like a marching single, 4Thirty main girl or just the Contact: Darnell Wil-
Mane / Hatin’ On – band” and takes your reinvents the eighties’ cut friend because it liams – 334.733.6616
ears hostage with classic “Sweet Dreams” vibes well and makes
each note assembled. by The Eurythmics. them want to get Money Roe’s soon-to-
down. be smash “So Freaky”
5. Randy B. / Slip 8. Ill Trill Neil ft will surely make your
Away – Southern Boy Boneface & Kingpinn 11. Kas Da God / girl “pop it and roll it”
Contact: Randy B. – Slimm / Merc – Tri Heavy Metal Hip Hop in the club, the bed-
850.294.3913 Horizon – Keep It Moving room, and anywhere
Contact: Heezzi – Contact: Tiffany Martin else that has access to
Press play, sit back, 850.501.0137 – 919.423.4613 speakers.
and “Slip Away” into
this lucid track from Ill Trill Neil breaks the Kas Da God references 14. Dukwon / Money
Randy B. It is quite a Horizon and exceeds “Pour Some Sugar On Ova Here – F.T.G.U.
“the quota” on his Me” by Def Leppard.

78 // OZONE MAG
DJ Smallz &
DJ Neptune
“Southern Smoke TV Volume One”
Hosted by Rick Ross
1. Don Cannon & DJ Skee “Made In America” Thestudiorats.ning.com djsmallz.com
myspace.com/djneptuneofficial
2. DJ Woogie & Lil Icey “Streets On Beats Volume 35” Myspace.com/djwoogie
3. DJ Prostyle & DJ Slym “Spring Bling 2K9” Myspace.com/djprostyle Myspace.c
om/zoepoppie This first installment of DJ Smallz and DJ
4.Ill Fats “Coast 2 Coast 77” Hosted by Bobby Valentino Coast2coastmixtapedjs.com Neptune’s Southern Smoke TV has this month’s
5. DJ Eon, Pablo P & Raul Cruz “Legacy” Myspace.com/djeon rawest, uncut and uncensored mixtape to hit
6. DJ Profluent, DJ Knight, DJ Prince & DJ 321 “The Futuristic South Stars: Week 4 Mobile Mix” Myspace.com/djprinceny
the streets and internet. From Rick Ross and
Lil Wayne to Young Jeezy and Gucci Mane,
7. DJ Spree “Spree Radio 13” Hosted by Wes Fif Myspace.com/djspree
Smallz and Neptune put together a tape with
8. DJ Scream & Shoot 5 “Heavy In The East” Myspace.com/4045405000 Myspace.com/shoot5entmixtapes the South’s biggest names. With 26 tracks of
9. DJ Scream & MLK “Saks Fifth Series: the Gucci Edition” Myspace.com/40454 shit that you probably haven’t heard yet, once
05000 Myspace.com/mlkng again, DJ Smallz proves why he’s at the top
10.DJ Scrill “You Heard It Here First Volume 5” Hosted by Trick Daddy Myspace.com/therealdjscrill of the food chain when it comes to mixtape
11. J-Boogie “The Saga Part 8” Hosted by Trick Daddy DJs, and it makes you want to check YouTube
to see what he’s cooking up on his Southern
12. DJ Barry Bee “Sprin Fever 2K9” Myspace.com/djbarrybeenc Smoke TV channel.
13. DJ Noodles & DJ Drama “Fox Your Face Radio Twelve” www.djnoodles.com

14. Nik Bean “Streetz of LA 7” Hosted by Nipsey Hussle Mixtapebuzz.com


DJs, send your mix CDs (with a cover) for
15. Dry Rain Entertainment “Best of Needlz Vol. 1” Myspace.com/needlz
consideration to:

16. Evil Empire & Rick Ross “Maybach Season” Myspace.com/evilempire OZONE Magazine
17. DJ Fletch & Cam’ron “Serial Killa” Myspace.com/djfletchdallas 644 Antone St. Suite 6
Atlanta, GA 30318
18. Chamillionaire & DJ Rapid Ric “I Am Legend: Greatest Verses” Mixtapemechanic.com
19. Black Bill Gates “Presents Drake: Royal Pains” Myspace.com/thebla
ckbillgates
20. DJ Spinz “Heart of the City 6” Myspace.com/dj_spinz
OZONE MAG // 79
Eminem/Relapse
SHADY/Aftermath/INTERSCOPE
DJ Paul/Scale-A-Ton One would expect that a few
years out of the game and plen-
ty of experiences would leave
The ear of the 3-6 Mafia fan is an acquired one. Eminem even hungrier and armed with enough personal
It hears things that people who aren’t fans sim- lyrical content to finally give us an album about him. But
ply do not. So hardcore fans will find nostalgia no, instead Marshall slips back into the Slim Shady persona for Relapse, an
throughout DJ Paul’s latest solo effort, Scale- album that is one long disappointment. Besides for “3AM,” nothing really
A-Ton, reminding them of a time before the Paul Wall/Fast Life comes close to turning the album in a positive direction, and even Dr. Dre
Oscars and MTV shows came along. That said, Swisha HousE couldn’t save this album. It’s time for Marshall Mathers to kill Slim Shady and
much of this disc sounds like forced reverting give us a record about the Marshall that Shady holds back. - Rohit Loomba
as tales of robbing and shooting don’t sound After listening to Paul
as believable as before. However, the album Wall’s latest effort
features a comeback of sorts as Lord Infamous Fast Life, you can tell
makes multiple appearances, most of which the hard-working Curren$y/This Ain’t No Mixtape
make you want to hear more from him. Paul’s entrepreneur/emcee Amalgam DigitalJust to clear
production sticks to intense, heavy synths and believes in the age old things up, Curren$y has released
rarely changes in tempo. While Scale-A-Ton is adage “if it ain’t broke a lot of mixtapes over the last
a throwback to vintage Three 6, the drawback don’t fix it.” Not quite few years, but this really is not
is that you’ve heard it all before. - Maurice G. sure if he believes in a mixtape. This is the 16-track (18-track if you include the
Garland fine-tuning though. bonus cuts) debut album from former Young Money/Cash
The few times he Money and No Limit affiliate Curren$y. Throughout this debut, Spitta’s flow,
experiments with accompanied by Monsta Beats’ production (who produced the entire album),
sound and content make this LP one to smoke and ride to. Bun B, Amanda Diva, Mickey Factz,
may be valiant efforts, and Young Chris all make memorable contributions. Here, Curren$y not only
but come off average proves he’s more than a mixtape rapper, but also that he’s capable of making
at best. Paul comes off music without a cosign. - Randy Roper
a very comfortable on
each track, which is a
Mike Jones/The Voice gift and curse because
Ice Age/Asylum nothing really stimu- Method Man & Redman/
lates the ear on this Blackout! 2
It’s been about four years since Mike Jones album, except for Tech Def Jam
(Who?) hit the scene with his hit single “Still N9NE and Krizz Kaliko’s If the Grammys knew shit about
Tippin,” so some people may not know “who” appearance on “Sumn’ Hip Hop they’d at least give
he is. And unfortunately, on his second major Like A Pimp.” - Maurice Method Man and Redman a nomination just for being
release, the Texas rapper attempts to get his G. Garland lyrically on point, amidst all the Hip Hop trash out right
“swagger right,” but he falls short in reminding now. Meth and Red haven’t lost the energy, passion, or wit that has set them
the people why his last album went double apart for years, and Blackout 2 is a reminder of where Hip Hop needs to go
platinum. T-Wayne helps Mike out on “Cuddy again. These two have slipped and slid on plenty of stages, pouring each
Buddy,” as does Devin The Dude on “Give Me ounce of energy out for their crowd, but when it comes to delivering dope
a Call.” But after those tracks the reminder of ass records, these two are solid. - Rohit Loomba
the album (with the exception of “Hate On
Me” and “Grandma II”), becomes redundant
with mediocre songs attempting to cater to
women. If Mike Jones’ album serves as The Cam’ron/Crime Pays
Voice for H-Town, then Houston, we have a Diplomat/Asylum
problem. - Randy Roper The Dipset general, or former
general, Cam’Ron, is back at it
after disappearing for a little
bit. While the current state of Dipset affairs is open to
personal interpretation, there really is only way to feel about Crime Pays—un-
impressed. Cam has his moments over epic, thickly orchestrated production
such as “Who,” but for the most part delivers subpar verses over mediocre
production. While Cam’s writing shows some improvement at times, the
The-Dream/Love vs. forced rhymes are still a dime a dozen and Cam fails to prove why he isn’t a
Rasheeda/Certified Hot Money dime a dozen in today’s industry either. - Rohit Loomba
Chick Radio Killa/Def Jam
D-Lo Entertainment
In OZONE Magazine
issue #76, our CD reviews Busta Rhymes/Back On My B.S.
Since Certified Hot Chick makes for Rasheeda’s featured a review of The- Flipmode/Universal Motown
fifth studio album, listeners may get the feeling Dream’s latest album Busta Rhymes is back on the
that they’ve heard this all before. She’s a Georgia Love vs. Money, that scene with Back on My B.S. Busta
peach (“Juicy Like a Peach”), she’s independent was mistakenly rated at seems to throw a little bit of ev-
(“Boss Chick”), she has a “nice, cute little booty” 3.5 blunts. We’d like to erything out on this album in hopes that something will
(“Bam”) and most men are about nothing apologize for that. We stick for everyone. Features include T.I., Lil Wayne, Jamie
(“Where Ya Been”). Yep, that pretty much sums actually rated the album Foxx, Akon, T-Pain, and Ron Browz. But missing from this album is the Busta
up her album. She isn’t a bad rapper, but some- at 4.5, but we made a from days past. This Busta seems to be trying too hard, rather than letting the
times listening to her drawn-out delivery makes mistake. Sorry about music just come to him. Don’t be mistaken, Busta does deliver on tracks such
you wish she’d just spit out what she’s trying to that, Dream. Our bad. as “We Miss You,” but there just isn’t enough. - Rohit Loomba
say. You almost wish she would spend less time
being a certified hot chick, and more time trying
to become a better rapper. - Randy Roper

80 // OZONE MAG
Playboy Tre/Liquor Store
Mascot
Coming off the reels of his pop-
ular Goodbye America mixtape,
Playboy Tre has been spending
Drum Squad/ the last year plotting a worthy follow-up. Liquor Store Mas-
Welcome To My City cot will definitely keep his fanbase growing as Tre displays
As Grammy-nominated a grown man approach to rap, never wasting a word. Sonically, Tre deviates
producer Drumma Boy makes from the sample-heavy production that fans loved on Goodbye America, but
his transition from beatmaker the risk pays off as it allows Tre to show that flow and content can fit onto
to rapper, he brings along his team, Drum Squad, for this any kind of beat. Using both comedy and tragedy to get his points across, Tre
Welcome To My City mixtape. Drumma Boy’s production uses a drunken flow to give the listeners a sober look at life’s realities in every
on here shows that he is probably better off sticking to just producing, but song. - Maurice G. Garland
the Drum Squad (which includes former Three 6 Mafia member Gangsta
Boo), managed to put together a solid mixtape that also features Lil Scrappy,
Pastor Troy, J Money, Yo Gotti, Young Buck and 8Ball & MJG, and represents
the city of Memphis well. - Randy Roper Glasses Malone x Greg
Street/2010
Promoting this mixtape as some-
thing to hold people over until
Gucci Mane & DJ Holiday/Writ- Detox, Glasses Malone and Greg
ing On The Wall Street figured the best way to do that is to let G. Malone
Gucci Mane’s first official wreck a gang of old Dre beats. This formula does work on
mixtape since being released songs like his rendition of “Little Ghetto Boy” and the threatening “This Is A
from prison had a bigger Warning,” where he offers consequences for any ill will towards Obama over
anticipation than most albums that have been released the “Big Ego” beat. But the decision to only bust on old Dre beats doesn’t do
this year. Writing On The Wall has numerous songs, like much to garner interest in any kind of “new west” movement. As for Glasses’
“First Day Out,”“Wasted” featuring Plies, and “Gorgeous,” that are automatic performances, his “realer than thou” style is very polarizing. You either love or
hood classics. The mixtape would have been better with less shout outs from hate it. Either way, there is no denying that you can hear LA in his voice every
DJ Holiday, and some Gucci Mane verses make it difficult to understand what time he speaks. - Maurice G. Garland
draws so many fans in, but Writing On The Wall does nothing but add fuel to
the blazing fire Gucci has burning throughout the game. - Randy Roper

Travis Porter & DJ Teknikz/I’m


a Differenter
211/The Bizness
One of the newest groups
CTE artist 211 starts off hard on
buzzing in Atlanta is the trio
The Bizness, as tracks like “Back
Travis Porter (not to be con-
At Em,”“Red Paint” featuring
fessed with a kid you went to high school with), and on
Mack 10, “So Fly,” and “Real Talk”
their DJ Teknikz assisted mixtape, they try to define what
are all certified bangers. But as the mixtape continues,
makes them “different(er).”“Uh Huh” featuring J Money, “Black Boy, White Boy,”
freestyles over T.I.’s “I’m Illy,” M.I.A.’s “Paper Planes” and
“Stupid Adlibs” and “Baddest Bitch” are all entertaining listens that showcase
Shawty Lo’s “Foolish” are a lot less intriguing. It seems as if the first half of
the group’s carefree style of rapping and singlaong hooks, while other cuts
this mixtape has the majority of the hits, while the second half, he run out
like their All-American Rejects cover of “Gives You Hell” are downright an-
of heat, or just decided to drop in a few fillers. Still, The Bizness has notable
noying. This mixtape is cool for what it is, but it doesn’t sound like anything
songs that clearly show 211’s potential. - Randy Roper
“different(er)” than “futuristic swag” songs made by a group of young aspiring
rappers with a lot of time on their hands. - Randy Roper

OZONE MAG // 81
endzone

Snoop Dogg & the Dogg Pound


Venue: Mezzanine
City: San Francisco, CA
Date: April 6th, 2009
Photo: D-Ray

82 // OZONE MAG
OZONE MAG // 83
YOUR FAVORITE RAPPER’S FAVORITE MAGAZINE

7YEAR
ANNIVERSEARY
ISSU

O J DA
A N
JUICEM

84 // OZONE MAG

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