SCHOOL OF MANAGEMENT

Feasibility Report

“Friendz Tea Stall”

SUBMITTED BY

• S.RAVIKUMAR 111071125

• N.ARUN 111071016

• PL.Ramaswamy 111071120

SUBMITTED TO
 ABSTRACT

Description of My Business:

I plan to excel a refreshment stall. The business is

all about a tea with snacks for refreshment. It includes
tea, coffee, and milk with flavors, cigarette, beverage,
snacks, betel packs, betel leaf and fried items. I intend
to modernize towards the modern trend.

Targeted Market and Customer:

Focus in all levels of marketing segment. Our target

is to cover all members of the society, especially on
business people. There need is to refresh and back to
work, in that mean time we provide service for there
refreshment. Deliver tea through orders for nearer
office.

Growth Trend in This Business:

The market growth rate for our business is high.

Since, average % level of:

 Cigarette

 Betel packs

 Betel leaf

 Tea, coffee, milk

 Snacks
Marketing Place:
• Growth area
• Lease check-off list
• Place nearer to temples, sales area, and
education institution.

Our Competitors:

Petty shop, road shop, bakeries, pizza hut and the

like

Finance:

The cost of starting a business will be around Rs 2.5

to 3 lacs.

Vision statement:

“To be number one tea stall in that area wherever

we start”

Mission statement:

“To reach innumerable customer for best services

and speedy process”

Punch line:

“PLACE FOR PLEASURE”

Company Overview:

Our business is all about refreshment center.

Includes tea, coffee and other modes of refresh will be
added. Well . In that we serve the customer in designing
their models and print it at low cost for their heart full
satisfaction. We have well knowledge skills and good
sources of raw material availability, which includes
latest technology and provide optimal resolution.

The purpose of our business is to bring all the

services related to our designing and printing under one
roof. In order to reduce the cost of our manufacturing
and other labour charges.

And one special advantage is we outsource for

printing material with reference to flex and framing
work.

Our unique:

We have well trained and high technology designers

and printers. When you look at the competitors, they are
doing individually. Some of them are having some
combination. But all together we brought down in one
and made the customer easier to add value for their
time and money.
 By bring this type of business (all in one roof). Our
customer will not go any where for the rest of the
services available for their needs to be fulfilled.

We outsource for printing and maintain stable

quality of work and products.

Though the quality is good, the customer can not

bargain for the cost reduction. And number of customers
will increase through satisfied customer.

No barriers to entry. Though we have experienced

labor and well known suppliers in and around the area.
And capital required for our business is relatively low.

No exit barriers, gainful business. Switching cost is

low.

Marketing Plan:

Sales strategy:

The strategy adopted by us to promote sales to

both corporate and consumer market. Where, customers
like our quality and best price offered by us. During
Festivals season the price remains constant and offer
will be allowed.
 Pricing plan:

We charge one step higher to others in the

market. Though, we possess quality products. Customer
will definitely pay more prices.

Advertisement & promotion:

We do advertisement in media (T.V). Posters

and flex advertisements will be done, sometimes in
newspaper.

Service’s benefits:
Any faulty prints will be rectified within 24
hours. Home delivery (for cost excluding Rs2000)

Market differentiation:
We have different vendors for the services offered
by us. Through that we were able to do quality work and
advanced technology resolution and add credit to the
product.

We make difference in service, quality, design and

price.
Revenue model:
Through,

 Delivery at right time

 Customer preference first

 Office delivery services (within that area)

 24 hours fault rectification

 Continuous 20 hours shop

Market Analysis:

Target toward the corporate and consumer market

coverage. Where the customers like small to large scale
business peoples will be targeted and on the other hand
we provide services to the consumer.

Our service possesses both niche and individual

segmentation. On the basis of corporate and individual
taste we provide designs and service. The size of our
market will be huge.

We locate our product near to marriage maghal,

business area and near temple. Where more number of
customer will be attracted. Especially, we are focusing
on temple side.

Though customer things that the company near to

the temple will possess some quality and no unfair
price. So, it motivates them to buy from us.

We differentiated in the form of features, service,

quality and price.

Market potential:
For our product, currently more demand is rising.
Customers are eagerly waiting for the new service that
can fulfill the current needs.

Our service provide them to get all work done in

single manner, time saving, cost saving and quality
product will be delivered.

To the current trend, the potential of our market is

in booming stage. About 20.6% during 2008-2009 the
advertising and photography has been increased.

Vast market opportunity available hence, through

that our company and customer will get satisfied
through the service offered by us.
Management Plan:
The form of business organization:

Initially I will be starting up the operation of

Falcon Designers and Printers as a proprietorship.
At my business grows and at a time my notary feels
appropriate, I will begin operating as a Limited
Liability Corporation.

My main focus will be on the creation of

designs and photography, where consumers able to
get the work done in one stop.

An outline of your business's legal structure

and management resources, including your internal
management team, external management
resources, and human resources needs.

Business status:
 After six moths, our business profit will be Rs.
1, 20,000.

 And number of customers will be increased by

20%.

 Our sales increased by 15%.

FUTURE PLAN:

o HOME INTERIOR AND EXTERIOR

o LOGO CREATION

o ADVERTISEMENT DESINING
Financial Plan
TRA D IN G A N D P RO FIT A N D LO SS AFO
C CROFA
U NLCO
T N BU SIN ESS A S O N 31 M A R 2009 TO 2012

P A RTIC U LA RS A M O U N T P A RTICU LA RS AM OU NT
2 0 1 1 2012 2013 2011 2012 2013
P U R C H A SE 33 00 0 0339900360294
SA LES 1440 000 1483200 1572192
P O W ER 13 20 0 0135960
1 44117.6
C LO SIN G ST O C2 40
K 0 00 24 720026 2032
W A G ES 36 00 0 0370800393048
F R I EG H T 12 00 0 0123600131016
G R O SS P R O F IT C / D 73 80 0 0760140
8 05748.4

1680000
1730400
1834224 1680000 1730400
1834224

SA LA R IES 960 00 988 80104812.8

G R O SS P R O F IT7 38
B / 0D00 76 0140
805748.4
T ELEP H O N E 2 4 0 0 24722620.32
SC R A P 2000 2060 2183.6
R EN T 960 00 988 80104812.8
D EP R E C I A T IO N 108 00 111 2411791.44
C A R R IA G E O U T W A R D 9 6 0 0 98881 0481.28
N ET P R O F IT 52 52 0 0540956
5 73413.4

740000762200807932 740000 762200807932

B A LA N CE SH EET FO R FA LCO N B U SIN ESS A S O N

LIA BILITY A M O U N T A SSETS AM OU NT

2 0 1 1 2012 2013 2011 2012 2013
CA P ITA L 80 00 0 0824000873440
M A C H IN ER Y
N ET P R O F IT 52 52 0 0540956
5 73413.4
(- )
D EP R EC IA T IO N5 29 2 00 54 5076
577780.6
LO O S E T O O LS 30 000 30900 32754
C A M ER A 2 60 0 00 26 780028 3868
C LO SIN G ST O C2 40K 0 00 24 720026 2032
C A SH I N H A N D2 66 0 00 27 3980290418.8

13252 00
1364956
1446853 1325 200 1364956
1446853