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A Special Report on

by Hale Dwoskin

Avoid the 5 Most Common Wealth and Success Myths

that keep 90% of People in a State of Lack, and Join the Ranks
1 of the 10% who Manifest the Life of their Dreams!
Copyright © 2009 Sedona Training Associates. All rights reserved.
60 Tortilla Drive, Sedona, AZ 86336 • 888.282.5656 •
About the author,
Hale Dwoskin
Hale Dwoskin is the New York Times
best-selling author of The Sedona
Method, and co-author of the best-
selling Happiness Is Free: And It’s
Easier than You Think. Hale is one
of the original 24 teachers from the
blockbuster book and movie, The
Secret and a founding member of the
Transformational Leadership Council.
He is the CEO and Director of Training
at Sedona Training Associates, based in
Sedona, Arizona.

For more than three decades, Hale

has taught The Sedona Method to
hundreds of thousands of people
worldwide, transforming their lives
dramatically in the process. This amazingly simple, yet elegant method
enables you to let go of any unwanted feeling or emotion right in the
moment. The Sedona Method is the “vaccine for emotional turmoil” that
returns you to the power of your True Presence.

Copyright © 2009 Sedona Training Associates. All rights reserved.
60 Tortilla Drive, Sedona, AZ 86336 • 888.282.5656 •
Dear Reader,
You can find thousands of wealth and success seminars and self-help
courses wherever you look—along with hundreds of thousands of people
taking these courses on a regular basis. Yet, the numbers remain fairly
constant across the board:

Approximately 10% of the richest adults

in the world own 85% of our global resources.
Obviously, wealth and success come more naturally to the few than to the
many. Or do they?

What is the ultimate defining factor that separates the wealthiest and most
successful individuals from the other 90% of the population?

Many people say it’s education. There may be some truth to this, but it’s not
the ultimate defining factor. How do you know? Step into any one of those
wealth-building mega-seminars and take a closer look.

Copyright © 2009 Sedona Training Associates. All rights reserved.
60 Tortilla Drive, Sedona, AZ 86336 • 888.282.5656 •
“I don’t have enough (education / money / time…
fill in the blank) to become wealthy and successful.”
Examine two students sitting side by side, with similar backgrounds, resources
and opportunity, now receiving the same motivational pep talk, the same
educational materials, creative inspiring ideas, and time to implement their
newly-found knowledge.

One will learn a lot and feel like he got great value, but never do anything
spectacular with what he’s received. The other one? He’ll triple his income with
just a single idea and become a powerhouse in his field.

Two similar students. The same education. What’s the difference?

Very simple. One of the students had emotional barriers that prevented him
from acting when the time was most opportune, from trusting his gut, from
moving forward when the light was green.

The other student, without the conflicting thoughts and feelings that create
self-sabotage and other internal blocks, simply moved forward according to
plan and reaped the rewards of doing so.

Other common responses to the what’s-the-difference question may

sound like this: “It takes money to make money—and I just don’t have it.”
Or even, “My life is so busy just
making a living that I don’t
have time to be wealthy and

Unfortunately, as they say,

when you argue for your
limitations, you
always win.

“But you don’t

understand,” the one
arguing will say.
Copyright © 2009 Sedona Training Associates. All rights reserved.
60 Tortilla Drive, Sedona, AZ 86336 • 888.282.5656 •
And that statement is followed by a story or a very personal reason of why
wealth or success has eluded the one who is speaking.

Well, it’s true. Your blocks to your wealth and success are very personal to you.

So, here’s a short exercise to give you a glimpse of what your very personal
blocks are….

It’s Time to Find Out EXACTLY What’s Holding You Back…

• Take out a pen or get on your computer and write down any and all answers
that come to mind when you ask yourself the following question:

“When I am thinking or talking about money and finances,

what am I saying to myself or others?”

• Briefly review in your mind your last conversations about money, the last
time you thought about it or paid bills, went to get a loan, checked your credit
report, looked at your bank statement or portfolio, tried to make a sale or
close a deal, thought about your income or your entire financial situation,
and so on.

But don’t think too much. Just take 5 minutes and write non-stop in answer
to the question above.


Done? Good!

• Now, take a look at what you have written.

As you read what you wrote aloud, after each sentence ask yourself
this question:

“What is the emotion that is associated with this thought?”

• And then jot down the emotion of that sentence in the margin.
Copyright © 2009 Sedona Training Associates. All rights reserved.
60 Tortilla Drive, Sedona, AZ 86336 • 888.282.5656 •
I have a feeling you may find this exercise very insightful.

And you may be interested to know that more than 90%

of the people who do this exercise find that nearly every
sentence they have written is full of emotions such as
fear, anger, frustration, grief and shame.

Emotions like fear, anger, frustration, grief and shame

are NOT green light emotions! In fact, no matter what
conscious, positive goals and intentions you may have,
emotions like these will override anything else! This can
take you out of the game every time. Sometimes before
the game has even started!

It’s not your perceived limitations that keep you where

you’re at, but your feelings about your circumstances that stop you from
moving into the tenth percentile of those who manifest the life of their dreams.

Yes, it’s only unmastered emotions that stand in the way of 90% of the
population having the wealth and success that they truly desire.

Remove emotions like these and people tend to move forward toward their
goals with far greater ease and success.

“I’ve bought the sports car of my drea ms, manifested a house

overlooking the Intercoastal Waterway and have a significant
a mount of money in the bank.” – Kris Waldron, Margate, NJ

Although we may get a really good idea of what is holding us back

from an exercise like this, many of our thoughts and feelings are
subconscious, that is, below the level of conscious awareness. These
thoughts and feelings are the most powerful. They are the software in
our operating system. And they run their programs day and night.

Many people who have discovered this get discouraged because

they think they have to spend hour upon hour figuring out exactly
what it is that is holding them back.

6 And this brings us to…

Copyright © 2009 Sedona Training Associates. All rights reserved.
60 Tortilla Drive, Sedona, AZ 86336 • 888.282.5656 •
“I have to know what my subconscious programs
are or dig up the past in order to let them go.”
People spend years in therapy and doing self-help programs looking for
underlying beliefs that are sabotaging their success. This can be very time-
consuming and exhausting. Never mind not any fun!

But the truth is your subconscious thoughts and feelings are being reflected
in your moods and emotions from moment to moment. When you go to pay
bills and you feel like throwing something against the wall—or eating a quart
of ice cream—you do not have to run to therapy or probe your past to find a
corresponding negative belief.

So here’s exactly what to do to get at those sabotaging thoughts and feelings…

All you have to do is to pause and release any feeling that is arising in the

A Simple Process to Release Unwanted Emotions Now

Take a moment to check inside and notice any feeling you may be
having in this moment.

Now ask yourself the following questions:

“Could I let this feeling go?” (In other words, am I able to?)

“Would I let this feeling go?” (Or, am I willing to?)

“When?” (This is an invitation to let it go now!)

Copyright © 2009 Sedona Training Associates. All rights reserved.
60 Tortilla Drive, Sedona, AZ 86336 • 888.282.5656 •
You don’t even have to name the feeling “frustration” or know that it
started when you were five years old when your brother always got the
good stuff and you didn’t. All you have to do is notice the feeling you are
having right now—and then let it go.

The practice of releasing emotions as they arise in the moment eliminates

limiting beliefs quickly, effectively and without dredging up any past trauma.
Self-sabotaging beliefs are gone for good.

“You cannot solve a problem from the sa me consciousness that created it.
You must learn to see the world anew.” –Albert Einstein

If you want to be able to manifest the life of your dreams, you don’t need to dig
up your past or spend years in therapy. You do, however, need the skill of being
able to change your emotional state in the moment.

“Today I sat down to pull together my business accounts. I knew

the previous 3 months had been great for business. What I didn’t
realize untill now is in the past 3 months of actively releasing each day,
I’ve earned more than 100% of what I’d earned in the previous 9
months.” – Verity Smith, Westcliff on Sea, Great Britain

Yes, your emotions are the glue that holds your thoughts and beliefs in

And your thoughts create your reality.

I know, I know. You’ve probably heard that before!

Which brings me to the next very popular cultural myth about wealth
and success…

Copyright © 2009 Sedona Training Associates. All rights reserved.
60 Tortilla Drive, Sedona, AZ 86336 • 888.282.5656 •
“If I hold in mind what I want long enough—and
desire what I want hard enough—it will manifest
in my world.”
As in Myth #1, there is also some truth to this.

But let’s take a moment to separate truth from error.

This myth has been propagating wildly out of control since the debut of the
blockbuster film The Secret grabbed the attention of the world.

The Secret, as you may know, talked about the importance of the Law of
Attraction. In short, if you hold in mind that which you desire to create, you
will attract it to you.

Well, yes and no. There are a couple of clarifications that need to be made

Setting a goal and holding it in mind can assist universal energy in

coalescing in a certain way. But this process can easily be thwarted by a
couple of things.

The first one is all the emotions you have that are running counter to
whatever you are holding in mind—as we learned from the previous

The second is that the process is not complete until you have let the
goal itself go!

Let me say that again:

You have to let the goal itself go!

Copyright © 2009 Sedona Training Associates. All rights reserved.
60 Tortilla Drive, Sedona, AZ 86336 • 888.282.5656 •
Otherwise, you are simply lusting after a goal. And lust is an emotional
state in which we hold ourselves back from having what we want, often
without even realizing it.

Contrary to popular belief, you don’t achieve your goals

when you desire them strongly enough.
Many years ago, when I was selling real estate, I had a
practice of “head banking” instead of banking in the
bank. That means I was constantly thinking about all
the money I was going to make and have.

It was Lester Levenson, my mentor and the man who

inspired the creation of The Sedona Method, who gave
me the advice to “Bank in the bank and not in your
head.” And ultimately, when I allowed myself to
let go of the lust that was causing me to fantasize
about how great it was going to be to make
sales—and instead just went about the
business of making sales—I closed many
more deals.

Head banking is not only popular in sales, but

also in investing.

Most investment decisions are emotionally based, as

opposed to being based on solid facts and clear intuition.
Unsuccessful investors, and even some successful ones, often begin
counting their gains and losses before a transaction is actually closed.

They count their paper profits and spend them mentally before the
actual results come in. They also tend to stay in a transaction longer
than they should, because it might get better.

Both of these actions are due to lust and its inherent substitution
of fantasy for what is. If you find yourself fantasizing about your
financial situation, you can let go of your lust instantaneously by
using a simple releasing process that’s an alternative to “head
banking” that really works:
Copyright © 2009 Sedona Training Associates. All rights reserved.
60 Tortilla Drive, Sedona, AZ 86336 • 888.282.5656 •
Releasing the “I Can’t” in Lust
Take a moment and think of something you want.

• Can you feel the lust feeling associated with that want?

• Dig a little deeper. Can you feel the feeling of “I can’t” built into the lust?

• Can you welcome the sensations, sounds and pictures coming from the
feeling of “I can’t”?

• Just for now, could you let that want go?

• Could you be open to the feeling of having as best you can?

When you do, you’ll make wiser investment decisions.

If you release before you enter or leave any business deal or stock transaction,
you will find that your timing improves.

If you also let go before you act when you have a hunch, you will be able to
tell the difference between intuition and fear or greed. The more you use
the Method in all your business activities, the more you will find yourself
following fact instead of fantasy, and intuition rather than lust and fear.

If you honestly examine your past experiences, you’ll discover that most
of the goals you’ve achieved are the ones that you let go of wanting –
even if not by choice. You may have really wanted them at one time, but
it’s in the process of letting go of your desire that the energy is freed up
within you, making it much more likely that your goal will manifest.

Without this greater understanding of the Law of Attraction, you are

simply fantasizing about success. It all boils down to: Would you
rather fantasize about success—or would you rather have it?

This is not just my point of view. Nearly half of the other original 24
teachers of The Secret besides me also use letting go or “releasing”
11 to manifest their heart’s desires. And that’s because it works.

Copyright © 2009 Sedona Training Associates. All rights reserved.

60 Tortilla Drive, Sedona, AZ 86336 • 888.282.5656 •
So, here’s the kicker. Results are most easily achieved by reaching
an internal feeling state that Lester Levenson called “hootlessness.”
Hootlessness is when you don’t “give a hoot” whether you achieve the goal
or not.

Ironically, the more hootless you are about your goals, the more likely you are
to get them. To some of you this may sound outlandish. Which brings us to
our next obstacle to achieving wealth and success…

“I don’t believe it will happen for me.”

Many of us get so wound up in the spiral of living from paycheck to paycheck
and struggling to get by, that we have no concept that wealth and success is
even possible for us.

We get stuck in a certain mindset and set of circumstances and we just simply
don’t believe wealth and success are a present possibility because they are in
such stark contrast to our current reality.

A more recent variation of this myth, “I don’t believe it will happen for me
in this economy,” really has a foothold on many people right now.

But if you take a look at history, even in the worst economic times, there
are always people who thrive despite what’s going on around them.
The economy at large is just a general reflection of what the greater
numbers of people are thinking, feeling and believing.

So we allow our beliefs to hold us back from taking action or even

being open to the possibility that we can change our lot in life. We
grumble and complain and feel envious of those who appear to be
able to manifest their dreams. And/or we dwell on our past mistakes
and let them stop us from taking chances now.

Instead of believing in ourselves and moving forward, we get mired

in our emotions and a sea of “I can’ts.”
Copyright © 2009 Sedona Training Associates. All rights reserved.
60 Tortilla Drive, Sedona, AZ 86336 • 888.282.5656 •
Even if we are somewhat successful, we may not believe that we can break
through to the next level of success because we doubt our ability to do
what it takes and have the attitude that we dont’ know we need for success.

It does not have to be this way! All forms of releasing help you break free of
your limiting beliefs.

When you set a goal for yourself, you can choose to bring into your awareness
the attachments and aversions you have to that particular issue. Then, as you
release or let go of your attachments and aversions to the goal, you will either
achieve it or you won’t. Either way, you’ll have lightened your load of suffering.

A Holistic Release You Can Do Right Now to Get Unstuck

One of the five ways of releasing is called Holistic Releasing. This is a technique
in which you release back and forth between two different polarities or

• Ask yourself the following question:

Can I allow myself to feel as stuck as I do?

• Then take a moment to feel anything that comes up for you with this

• Now ask yourself:

Can I allow myself to feel as abundant and prosperous as I do?

• And take a moment again to tap into the feeling of abundance

within you.

• Ask the questions again, one at a time, taking a moment with

each one to notice what you feel.

• Do this several times, back and forth between the two

questions. As you do this, you may notice the emotions on either
side of the equation become less charged.

• Keep asking the questions until your emotions on both sides

are neutral.
Copyright © 2009 Sedona Training Associates. All rights reserved.
60 Tortilla Drive, Sedona, AZ 86336 • 888.282.5656 •
When you practice releasing consistently, you’ll find that releasing negative
emotions in the moment will dissolve the charge that locks the underlying
beliefs in place. Then the beliefs that once felt so strong and locked into
place will just naturally fall away on their own.

As you use your natural ability to release, you’ll create a solid, positive mental
attitude that will help you succeed where others might fail, even in today’s
challenging economic times.

This leaves you free and unencumbered to create the wealth and success you

“My real estate commissions have increased

by well over $100,000 a year.” –
Kay O’Connor, New York

So here’s what we know so far:

• It’s only your own unwanted emotions that stand in the way of you
manifesting the life of your dreams.

• These emotions can be conscious or subconscious, but the subconscious

ones are the most powerful.

• The good news is that you can eliminate thoughts and feelings that
sabotage your success by learning to release them in the moment
without having to dredge up the past or spend years in therapy. This is
the way you create the optimum state within yourself most likely to
produce the results you want.

• The practice of releasing negative thoughts and emotions as they

arise sets you free to be, do or have whatever you desire. This is the
way you achieve emotional mastery—and mastery over your own
life. Releasing sets you free to have, be and do whatever you desire.

Copyright © 2009 Sedona Training Associates. All rights reserved.
60 Tortilla Drive, Sedona, AZ 86336 • 888.282.5656 •
The Sedona Method®
The series of techniques called The Sedona Method have helped hundreds
of thousands of people around the world create the life of their dreams
for over thirty years. The most popular way to learn The Sedona Method is
through a 20-CD home-study course that comes with personal 24-hours-a-day,
7-days-a-week releasing support.

The Sedona Method helps you to easily break the patterns of thought and
behavior that cause your self-sabotage to reoccur and prevent you from having
what you want, including financial security. As you use the powerful Sedona
Method goals process, you’ll find that struggle is unnecessary. The actions that
you take to achieve your goals will be taken with a lot less effort and drama.
This can keep you moving forward and taking right action on your million dollar

It will also help you to:

• Dissolve all the inner barriers to lasting effortless wealth and success
• Master the process of achieving your goals
• Make more money with less effort
• Access your intuitive knowing and clear reason in order to make better
investments and life decisions
• Free yourself of fear, worry and anxiety, including fear of failure
and success
• Work smarter not harder
• Boost your self-confidence and flexibility

Here’s what you receive:

• The complete program on 20 CDs in a beautifully packaged vinyl album
• The 198-page workbook—a $30.00 value—filled with exercises to help
you get the most from these four programs
• Free 24-hours-a-day, 7-days-a-week support through The Worldwide
Releasing Community
• And, for a limited time, a bonus copy of the New York Times
best-selling book, The Sedona Method by Hale Dwoskin

Copyright © 2009 Sedona Training Associates. All rights reserved.
60 Tortilla Drive, Sedona, AZ 86336 • 888.282.5656 •
Take The Sedona Method
The Sedona Method Challenge is our guarantee that The Sedona Method is
all that we say it is and will help you transform your entire life and financial
situation in ways you never dreamed possible. You have up to six full months
to use The Sedona Method Audio Course and our online interactive support
community to prove to yourself that The Sedona Method will radically change
your life for the better.

Here’s how. Purchase The Sedona Method 4-in-1 Course which includes
Effortless Wealth and Success, Effortless Relationships and Effortless Health and
Well-being. Use this dynamic audio program for up to the next 180 days and
if you don’t have a positively life-changing experience, get a full refund of the
purchase price.

Moving Forward
into Your Wealth and Success
Think of The Sedona Method as a powerful myth buster. We’ve given you
a small taste of how The Method combats common wealth and success
myths and can help improve your prosperity.

If the few insights available through this special report seemed

empowering and helpful, imagine what the full Sedona Method Course
plus Effortless Wealth and Success, Effortless Relationships and Effortless
Health and Well-being will do for you!

If you knew there was a key to creating abundant wealth, would you
use it? If you knew you could be peaceful and motivated in any and
all financial environments, would you choose it? The Sedona Method
has transformed the lives of hundreds of thousands of people
around the globe. Now it’s your turn. Take one step forward and
take The Sedona Method Challenge.

You have absolutely nothing to lose.

16 The life of your dreams is only waiting for you.
Copyright © 2009 Sedona Training Associates. All rights reserved.
60 Tortilla Drive, Sedona, AZ 86336 • 888.282.5656 •