Planner For MBA II

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES
(Affiliated to G.G.S. Indraprastha University, Delhi)

Madhuban Chowk, Rohini, Delhi – 110 085
Curriculum Planner
(Jan – May 2010)
Classes: Monday to Friday
MBA 2nd Semester
Batch: 2010 – 2012
Class Coordinators: Ms.Surabhi Deshpande (Sec-A)

Ms. Richa Joshi (Sec-B)
Page 1 of 93
Time Table- MBA – IISemester (w.e.f Jan, 2011)
Class Coordinator:- Ms. Surabhi Deshpande Room No. 104
Days/Time 9:15- 10:15- 11.30-12:30 12:30-1: 30 2:00- 3:00 3:00-4:00 4:00-
10:15A.M 11:15A.M PM PM PM PM 5:00PM
MON
11.15-11.30 A.M Tea Break
1:30- 2:00 PM Lunch

TUE
WED
THU
FRI MENTORSHIP
Page 2 of 93
MS102 Management of Technology, Innovation Ms. Deepti Laroia DL
and Change
MS104 Financial Management Ms. Amit Kumar Gupta AKG
MS106 Marketing Management Dr. Ashish Chandra AC
MS108 Business Research Ms. Kiran Vashistha KV
MS110 Operations Management Ms. Richa Joshi RJ

MS112 Human Resource Management Ms. Sonika Bhoj SB
MS114 e-Business Ms. Surabhi Deshpande SD
Ms. Sonika Bhoj Ms. Kiran Vasishtha Col. (Retd.) Mahander Singh
(MBA-Coordinator) (Dean) (Director General)
Page 3 of 93
MASTER OF BUSINESS ADMINISTRATION
SESSION 2010-
2010-2012
SEMESTER – II
II
MANAGEMENT OF TECHNOLOGY
INNOVATION & CHANGE
SESSION PLANNER
Ms. Deepti Laroia
Name of the Faculty

An ISO 9001:2008 Certified Institute
Approved by AICTE, HRD Ministry, Govt. of India
Affiliated to Guru Gobind Singh Indraprastha University, Delhi
2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085
Page 4 of 93
Session Plan
_______________________________________________________________________
Course: MTIC Semester: II
Instructor: Ms. Deepti Laroia Batch: 2010-2012
E-Mail: deepti.laroia@rdias.ac.in Subject Code: MS-102
1. Introduction:
The modern world is characterized by increasing complexity, uncertainty and
change. Organizations are now performing at a global scale. Thus today the
survival of modern businesses depends on their capacity to innovate.
Technology is the engine that drives the economies of nations. Firms which have
mastered the management of technology are the ones rewriting the rules of
Global Competition. It is imperative for the practicing managers to have an
understanding of how technology affects the strategic direction of organizations,
the competitive dynamics of industries and the implications of new technology
in the context of managing change. Thus this subject aims to address the
contemporary challenges faced by the managers today as also exploring several
strategic approaches for dealing with them. Management of Technology,
Innovation & Change covers macro technological developments, technology
strategy, and issues of innovation and diffusion. The course focuses on
technology management in all the sectors of the economy as also emphasizing its
need to attain competitive advantage at the global level.
Page 5 of 93
2. Learning Objectives:
It is vital for the future managers to be able to accommodate customer’s expectations,
market conditions or competitive challenges. This subject bridges the gap between
business strategy and technology, illustrating how the two functions intertwine while
driving change through technology and innovation thus providing practical insight
into the management of technology and innovation.
1. To enable the students to understand how technological change is incorporated
into the strategic thinking of the Firm;
2. To enlighten the students on how technology affects the underlying capabilities of
the firm and what are the effects on competitive advantage;
3. To comprehend the impact of technological changes on industry dynamics;
4. To make students aware about the organizational implications of new technology
(organizational structure, Integrating people and technology)
5. To help the students to examine the diverse issues that manager face to channel
resources in the right direction for global commercial success.
6. To provide guidance on matching technology innovation to market opportunities,
and details on commercialization of innovation and new products and continuous
improvement of existing products.
3. Course Design:
i. Number of Sessions: The total number of sessions planned for teaching this
course/ subject is 56. Each session is equivalent to one hour, therefore, the
total number of sessions / hours identified and fixed for completing this course
is 56. However, this is flexible and is subject to the understanding and
performance of the students.
ii. Topics: The following is the list of topics which are to be covered/ taught in
this course/ subject.
Page 6 of 93
Particulars /
Session Nos. Importance / Relevance Prerequisites Evaluation
Topics
To find out the viewpoints of the UNIT- I
students as to how they perceive
Introductory
the subject to be important to To evaluate
interaction with No specific
1. them. This would also enable me the students
the students on prerequisites.
to comprehend their level of on this unit
MTIC.
knowledge & understanding of each class
the subject. would begin
Introduction to with surprise
2. Technology, its application
Importance. The students based
Role of would be questions on
Technology in required to come the previously
To make the students aware that covered
creation of prepared with
continuous development of topics. Also
3,4 Wealth of the analysis of
technology and technovation the students
Nation & Firms an article of their
underlie the competitive success would be
Competitive choice using
of companies and nations as a given a group
advantage. library resources
whole. presentation
Innovation or beforehand
5. based on the on various
Abdication.
subject. contemporary
Technology for
issues relating
6. Survival &
to the topics
Growth
enlisted in the
Creation of Unit.
Technology Basic
7. The students need to understand
(Internal understanding
various avenues of technology
Sources) of ways by
sourcing depending upon the
Creation of which
resources and support system of
Technology technology can
8. the Organization.
(External be created.
Sources)
Performance of technology has
recognized pattern over time Basic
Concept of which can be of great use in understanding
9,10 Technology strategic planning of product, of the concept
Life Cycle. process and system. This should that technology
be clearly understood by the is not forever.
students.
Imparting knowledge of new
Global Trends paradigms in management of
11,12,13 in Technology technology and some
Management contemporary cases & issues for
the same like TRIPS etc.
This Unit will not have any specific class case discussions leaving the small cases,
14,15 scenarios and exhibits will be discussed in class during the lectures as students would
be given group presentations (application based) on the various topics.
Page 7 of 93
Understanding UNIT- II
16,17 Technology would have some Basic
change. To evaluate
structural imperatives too. So the understanding
Strategy & the students
students need to learn to accept of the concept of
18,19,20 systems for on this unit
change as the most constant thing. change.
change each class
Building would begin
Organization with surprise
21,22 application
Culture for Inculcating in the students the fact Basic
change. that technology calls for a flexible understanding based
Building & decentralized system & team of the concept of questions on
Organization work. change. the previously
23,24 covered
Climate for
change. topics. Also
“Situational
Role of
25,26 Analysis”
leadership
It is not only change that is activity would
Basic be
essential but sustained change.
understanding conducted on
Thus students need to know their
Managing & role as managers & leaders in of the concept of contemporary
27,28,29 sustaining the bringing about the change and leadership & issues
change. change. relevant to the
sustaining it.
topics in the
unit.
Learning is of no use until and unless put to application. Though the small cases,
scenarios and exhibits will be discussed in class during the lectures however, this session
is specifically designed so that the students can put to practice whatever they have learnt.
The cases are as follows:

30,31
1. “Radical innovation at Philips Lighting “-www.managing-innovation.com
2. “Reinvent Your Business Before It’s Too Late”- http://hbr.org/
3. Hewlett-Packard (HP): Change Management- www.accenture.com
Questions on the basis of case will be discussed in the class.
This unit would help the students UNIT-III

Concept of Understanding
understand the practical To evaluate
32,33,34 Invention & of the basic need
application of the concepts learnt the students
Innovation. for innovation.
previously. on this unit
each class
would begin
Innovation with surprise
35,36,37
Strategies application
based
questions on
Both these topics would help the Understanding
the previously
students to answer the questions of the basic
covered
of “How”, “where” & “what” of concepts of
topics. Also
Technological Innovations. innovation.
Models of the students
38,39,40,41 would be
Innovation
given group
assignments
on the
contemporary
Page 8 of 93
issues
relevant to the
topics in the
unit.
This Unit will not have any specific class case discussions leaving the small cases,
scenarios and exhibits will be discussed in class during the lectures as students would
be given group assignments (application based) on the various topics.
Understanding UNIT-IV
To promote creative thinking of the basic To evaluate
Creative
42,43 managers need to understand concept of the students
Thinking
what motivates the workforce. motivation & on this unit
creativity. each class
Understanding would begin
Lateral of the basic with surprise
44,45 To promote Lateral thinking. application
Thinking concept of
lateral thinking based
Understanding questions on
Problem the previously
How should lateral & creative of the basic
Solving using covered
46,47,48,49 thinking be used for solving concept of
creative topics. Also a
organizational problems? lateral thinking
thinking puzzle
& creativity
It is not only creativity that is session on
Understanding lateral
essential but also channeling
Managing of the basic
creativity in the positive direction. thinking
50,51,52 Lateral concept of
Thus students need to know their would be
Thinking lateral thinking
role as managers & leaders in conducted.
& creativity
managing creativity.
Learning is of no use until and unless put to application. Though the small cases,
scenarios and exhibits will be discussed in class during the lectures however, this session
is specifically designed so that the students can put to practice whatever they have learnt.

53,54 4. “Travel and Tourism in India – Focus on Innovation and Customer
Experience.”
www.icmrindia.org
5. “Design Thinking and Innovation at IDEO”- www.icmrindia.org
Review Class may be taken to discuss those topics/ areas where

55,56 Review Class
students will have any doubts.
iii. Methodology: An appropriate mix of Class Lecturers, Discussions, Role

Plays, Demonstration, Case Studies, Company/ Office Visits, Exercises and
Students’ Presentations.
Activity /
Description Participants & Pedagogy
Exercise
1) Case Analysis
Page 9 of 93
Different Cases will be All Class – In different Groups
given to different groups • Group solutions
a) Group cases
for discussion & solutions • Discussion in the class
as mentioned in the plan.
2) Assignments other than Internal Home Assignments
All Class
• Instructor will evaluate on the
Managing Change Topic will be given to following parameters
without Conflict o Content Quality
students to submit a write-
and Disruption o Originality
up/ documentation.
o Timely Submission
o Live Examples
• One best will be presented in the class
All Class– In different Groups
To inculcate & instill • Instructor will evaluate on the
creativity in the students a following parameters
Puzzles on Lateral one hour puzzle session on o Content Quality
Thinking. o Creativity & uniqueness
lateral thinking would be
o Timeliness.
conducted. o Contribution to problem at hand
3) Written Surprise Test (One Hour)

All Class
There would be two • Instructor will evaluate on the
Surprise Tests as soon as following parameters
o Content Quality
Written one unit from the syllabus
o Live Examples
Surprise Test is finished. These will be o Level of Conceptual Understanding.
taken on any day in- Maximum marks gainers will be
between the semester appreciated and their test papers will
be discussed in the class
4) Presentations
All Class in different groups of 05 to
06 students
following parameters
All the students will be o Content Quality
divided in a group of 05 to o Presentation Skills
o Body Language
Students’ 06 students. All groups
o Communication Skills
Presentations need to give their
o Participation of all the group
respective presentations on members
topics as mentioned above. o Query Handling Ability
o Examples, Cases, Exhibits, etc.
• Best group presentation will be
appreciated in the class and if
possible a small prize would be given
Page 10 of 93
to the winning group.
4. Suggested Text Book:

i. Tarek M. Khalil, “Management of Technology”, Tata McGraw Hill.
ii. Narayan V.K.(2001), “Managing Technology & Innovation for
Competitive Advantage” Pearson Education.
5. References & Readings:

i. Rastogi, P.N., “Management of Technology & Innovation”, Sage
Publications.
ii. Khurana V.K, “Management of Technology & Innovation”, Ane
Publications.
6. Journals
i. Harvard Business Review
7. Newspapers & Magazines

i. Economic Times
ii. Business Standard
iii. Business India
iv. Business Today
8. Evaluation Scheme:
Components Weightage (%)
i. Class Assessment - 10
ii. Home Assignment - 15
iv. Mid Term Internal Exam - 15
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v. Final Exam (External) - 60
Total - 100
9. Class Policy:
i Group Presentations: All the groups of students have to comply with
deadlines and give their presentations as per the pre-decided time.
ii Submission of home assignment: All the students are bound to submit the
assignments in-time failing which marks will be deducted for late submission
as per institute’s policy.
Deepti Laroia
Course Instructor
MBA Department, RDIAS
Page 12 of 93
SESSION 2010 – 2012
SEMESTER – II
FINANCIAL
FINANCIAL MANAGEMENT
SESSION PLANNER
Faculty / Instructor
CA Amit Kumar Gupta

Page 13 of 93
Session Plan
_______________________________________________________________________
Course: Financial Management Semester: II
Instructor: Dr. Amit Kumar Gupta Batch: 2010 – 2012
E-Mail: amitkumar.gupta@rdias.ac.in Subject Code: MS-104
2. Introduction:
This course aims at enabling students to understand the concept and arena of
Financial Management and to apply this understanding to the development of
Financial Management theories.
The course attempts to empower MBA students in crucial areas of Fianace. The
course equips the Fianace Professionals to tackle strategic decision making as well as
routine tasks related to financial management and decision making which is an
integral part of finance and without which, rational decision making can not be done
fully and effectively.
This course is aimed at providing students with a comprehensive understanding of
the theoretical and applied aspects of Financial Management.
i To provide a basic understanding of the critical importance of financial

management in current day business efforts.
Page 14 of 93
ii To integrate theories, concepts and applications concerning discharge of
managerial responsibilities in financial operations.
iii To develop among students the specialized knowledge of the various
components of Financial management.
iv To make the students understand the process of financial planning in modern
business environment.
v To get students to think as Business & financial Professionals involved in the
modern business organizations where financial management understanding
plays a crucial role in taking various decisions.
vi To learn the various roles and responsibilities associated with managing
financial management activities.
3. Course Design:
iii. Number of Sessions: The total number of sessions planned for teaching this
total number of Sessions/ Hours identified and fixed for coving the course are
40. However, this is flexible and is subject to the understanding and
iv. Topics: The following is the list of topics which are to be covered/ taught in
Session Particulars /
Importance / Relevance Prerequisites Evaluation
Nos. Topics
To explore the students’ level of Unit – I
Interaction with understanding, knowledge and know-
students on how of Financial Management and to No prerequisites To evaluate
4.
Financial update about the industry. Also to are required the students
Management explore their expectations from the understanding
course/ subject. on the topics
Definition and To make the students aware about what taught in each
5. Importance of is FM and its importance in the lecture, an
FM CAPITAL market. oral objective
Page 15 of 93
To explain the students about the vast test of 05
6. Scope of FM
scope of FM in the CAPITAL market. minutes after
Time Value of the class will
Spreading awareness about the
4-7 Money Basic be taken
relevance of time factor.
understanding of wherein
To expose the students to the different FM questions with
Funds Flow types of flows and practical problems multiple
8-12
Analysis to make them understand the concept choices will be
as a whole. asked to check
students’
To expose the students to the different
response.
Cash Flow types of flows and practical problems Basic
13-15
Analysis to make them understand the concept
understanding of However, at
as a whole. AS-3 the end of this
To expose the students to the different unit a test will
Leverages; be taken to
types of flows and practical problems
16 Cost of Capital evaluate the
to make them understand the concept
as a whole. Understanding level of
of Debt and students’
Capital equity
To make the students attentive about understanding
Gearing/Debt-
17 the present scenario in Indian industries on the topics
Equity Ratio
about capital funding. covered
B-Tree during the
classes.
This test
Generation of To enhance the students understanding Understanding would be a
18 Internal Funds. on the different modes of short and long of Debt and combination
term finance. equity of objective,
subjective and
applied
questions.
Different Cases will be discussed to enrich the knowledge of students to create a think-tank to
take effective and efficient decisions in Financial Management. Though the small cases,
scenarios and exhibits will be discussed in class during the lectures however, this session is
19
specifically designed for discussion of two Case Studies from the book ‘Financial Management
by Bhat Sudhindera,Himalaya publication2008’.
Retained Unit – II
Earning Vs.
20 To evaluate
Dividend
Decision Understanding the students
To inform the students about the types
of various laws understanding
DIFF. of dividend and various legal aspects of
BETWEEN applicable to on the topics
dividends
RETAINED Dividend taught in each
21 lecture, an
EARNING AND
DIVIDEND oral objective
test of 05
THEORIES OF minutes after
Detailed discussions of the theories and Understanding the class will
22-23 DIVIDEND
practical relevance in business. of dividend be taken
Page 16 of 93
Planning of To increase students’ understanding on wherein
Development of the issues and implications involved in questions with
Funds Through funds management and to make them Understanding multiple
24
Management of understand various techniques used in of funds choices will be
Assets selecting an appropriate technique for asked to check
fund management. students’
PLANNING OF response.
WORKING
25-30 Understanding
CAPITAL To make the students aware about However, at
of various form
various types of working capital and the end of this
of Working
PLANNING OF elements of working capital. unit a test will
Capital
31 STOCK be taken to
evaluate the
PLANNING OF level of
32
CASH students’
understanding
on the topics
covered
during the
To make the students aware about classes.
OPERATING various types of working capital and
33-35 CYCLE elements of working capital. This test
would be a
combination
Understanding of objective,
of various form subjective and
of Working applied
Capital questions.
To equip the students to take various Unit – III
Capital
36 decisions like, replacement,storing,
Budgeting make /buyshut down /continueetc. To evaluate
INTROCTION the students
AND TYPES understanding
on the topics
To make the students understand taught in each
NON
DISCOUNTING various issues and implications lecture, an
37
involved .Also make them alert when to oral objective
use these. test of 05
DISCOUNTING
Basic minutes after
understanding of the class will
AVERAGE capital budgeting be taken
To make the students understand and wherein
RATE OF
RETURN various issues and implications Investment questions with
38
involved and decision making based on decision making multiple
this. choices will be
asked to check
ACCOUNTING
. To make the students understand students’
RATE OF
RETURN various issues and implications response.
39
involved and decision making based on
this. However, at
the end of this
unit a test will
40 NPV To make the students understand be taken to
various issues and implications
Page 17 of 93
involved and decision making based on evaluate the
this. level of
To make the students understand Basic students’
IRR understanding
various issues and implications Understanding
41 on the topics
involved and decision making based on of Financial
this. Management covered
. To make the students understand Basic during the
PI classes.
42
involved and decision making based on of Financial
this. Management This test
To make the students understand would be a
Inflation and combination
43 Capital of objective,
involved and decision making based on Basic
Budgeting this. Understanding subjective and
of Financial applied
To make the students understand
Risk Analysis Management questions.
44 and Capital
involved and decision making based on
Budgeting
this.
Different Cases will be discussed to enrich the knowledge of students to take effective and
efficient decisions in Investment Management. The small cases, scenarios and exhibits will be
45 discussed in class during the lectures .
Special cases will be taken on the basis of newspapers which will be based on latest
developments in FM
46 Introduction . To make the students understand Basic Unit – IV

Certainty various issues and implications Understanding
involved and decision making based on of Probability To evaluate
47 Equivalent
this. Theory the students
Factor
understanding
To make the students understand Basic on the topics
48- various issues and implications Understanding taught in each
50
Decision Tree involved and decision making based on of Probability lecture, an
this. Theory oral objective
DECISION test of 05
To make the students understand Basic
MAKING minutes will
51 USING be taken after
involved and decision making based on of Probability
DECISION the lecture
this. Theory
TREE wherein
Independent Basic MCQs will be
52 and Dependent To make the students understand Understanding asked to check
Risk Analysis various issues and implications of Globalisation students’
Basic involved and decision making based on and response.
53 International this. Global financial
Capital system However, at
the end of this
Basic unit a test will
To make the students understand Understanding be taken to
various issues and implications of Globalisation evaluate the
54 Budgeting
involved and decision making based on and level of
this. Global financial students’
system understanding
Page 18 of 93
on the topics
covered
during the
classes.
This test
would be a
combination
of objective,
subjective and
applied
questions.
Different Cases will be discussed to enrich the knowledge of students to take effective and
efficient decisions in Investment Management. The small cases, scenarios and exhibits will be
55 discussed in class during the lectures.
Special cases will be taken on the basis of newspapers which will be based on latest
developments in FM
Review Class Review Class will be taken to discuss those topics/ areas where students will
56
have any doubts.
v. Methodology: An appropriate mix of Class Lecturers, Discussions, Role Plays,

Demonstration, Case Studies, Exercises and Students’ Presentations.
Activity /
Exercise
1) Case Analysis
All Class – In different Groups
Different Cases will be
• Group solutions
a) Group cases given to different groups
• Assignments to be submitted
for discussion & solutions.
• Discussion in the class
Groups will be created to All Class
b) Live Projects do projects on various • Discussions
aspects. • Suggestions
All Class
Financial Topics will be given to following parameters
o Content Quality
Management students to submit a write-
o Originality
Assignment up/ documentation.
o Timely Submission
o Live Examples
3) Written Test (One Hour)
Page 19 of 93
All Class
There would be three Tests, o Content Quality
which will be taken on any o Originality
Written Test
three days in-between the o Timely Submission
semester. o Live Examples
• Maximum marks gainers will be
appreciated and their test papers will
4) Presentations
06 students
• Questions will be asked after the
presentation
06 students. All groups o Body Language
Students’
need to give their o Communication Skills
Presentations
respective presentations on o Participation of all the group
any practical aspect of members
retailing o Question Handling Ability
appreciated in the class and one
additional bonus attendance will be
given to all those students involve in
it.
5) Role Plays
10 students
• Queries will be raised after the role
All the students will be play
divided in a group of 08 to • Instructor will evaluate on the
10 students. All groups will following parameters
be given a scenario/ o Content Quality
o Presentation Skills
Role Plays situation/ case in advance
o Body Language
and on the basis of it they
have to present a role play o Participation of all the group
of 10 to 15 minutes in the members
class. • Best role play will be appreciated in
the class and one additional bonus
attendance will be given to all those
students involve in it.
Page 20 of 93
6) Corporate Guest Lectures
At least one corporate All Class

leader from the Finance Corporate Leaders who will be
industry will be invited to invited are as follows:
take lecture and discuss the • Mr Naveen Tuteja ,manger RNRL
intricacies and implications • Tax Guru R.N.Lakhotia,
involved in Financial • Dr. Girish Ahuja ,Senior RedearSRCC
Corporate Guest • CA K.K.Goel Director Dena Bank
operations.
Lectures
Topics of Guest Lectures
can not be revealed/
disclosed in advance as this
would be depending on the
choice of the speaker.

i. Pandey I.M, Financial Mnanegment 10th ed., Vikas Publication.
ii. Rustagi R.P. Financial Management,12th ed.,Anmol Publication

iii. Bhalla V.K ,Financial Management ,6TH ed,Anmol Publication
iv. Bhat Sudhindera ,Financial Management,2nd ed ,Himalaya Publication
6. Journals
i. Indian Journal of Marketing
ii. Journal of Financial Management
v. Vikalpa (IIM Journal)
vi. Harvard Business Review

i. Economic Times
iii. Business India
iv. Business Today
Page 21 of 93
i. Class Assessment + Attendance - 10
Total - 100
CA Amit Kumar Gupta

Course Instructor
Page 22 of 93
BATCH 2010
2010 – 201
2012
012
SEMESTER – II
MARKETING MANAGEMENT
SESSION PLANNER
Prof. (Dr.) Ashish Chandra

Page 23 of 93
Session Plan
Course: Marketing Management Semester: II
Instructor: Dr. Ashish Chandra Batch: 2010 – 2012
E-Mail: ashish.chandra@rdias.ac.in Subject Code: MS – 106
1. Introduction:
This course aims at enabling students to understand the process of Marketing
Management and to apply this understanding to the development of marketing
strategies in the real corporate world.
The course attempts to empower candidates / students / marketers in crucial areas of

Marketing. The course equips the candidates / students / marketers to tackle strategic
decision making as well as routine tasks related to Marketing Management which is
an integral part of Marketing and without which, target markets can not be catered
effectively and efficiently.
the theoretical and applied aspects of Marketing Management.
i To develop among students the specialized knowledge of the various

components of marketing.
ii To provide a basic understanding of the critical importance of marketing
management in present business environment.
Page 24 of 93
iii To make the students understand the process of strategic planning in
marketing management.
iv To learn the various roles and responsibilities associated with managing
marketing activities.
v To integrate theories, concepts and applications concerning discharge of
managerial responsibilities in marketing operations.
vi To get students to think as Marketing Practitioners involved in the modern
business organizations where marketing management understanding plays a
crucial role in taking various decisions.
3. Course Design:
i Number of Sessions: The total number of sessions planned for teaching this
total number of Sessions/ Hours identified and fixed for coving the course
are 52. However, this is flexible and is subject to the understanding and
ii Topics: The following is the list of topics which are to be covered/ taught in
Nos. Topics
Interaction with understanding, knowledge and know-
students on how of Marketing Operations and to No prerequisites To evaluate the
7.
Marketing update about the industry. Also to are required. students
Management explore their expectations from the understanding
course/ subject. on the topics
To make the students aware about what Basic taught in each
Meaning of is marketing and its importance in the understanding of lecture, an oral
8. objective test of
Marketing business operations and today’s Market.
consumer market. 05 minutes after
Nature and To explain the students about the vast the class will be
9. Scope of scope of marketing in the today’s taken wherein
Marketing globally competitive consumer markets. questions with
multiple choices
10. Marketing To make the students aware about will be asked to
Page 25 of 93
Philosophies various approaches of marketing from Basic check students’
the production to relationship understanding of response.
marketing. Market.
Marketing To expose the students to the actual However, at the
11. Management Marketing Process occurs in the market end of this unit a
Process for various products and services. test will be taken
Concept of To equip the students about the various to evaluate the
12. level of
Marketing Mix elements of Marketing-Mix i.e., the Ps
Concept of & Cs of Marketing which are the core of students’
13. understanding
Marketing Mix all the marketing activities and help the
marketers to take several marketing on the topics
Concept of
14. decisions. covered during
Marketing Mix
the classes.
Market
Analysis: To make the students aware about the
Understanding This test would
15. Understanding different elements / components of
about the be a
Marketing Marketing Environment to help them
Markets, combination of
Environment to cope-up with the existing objective,
Suppliers,
Market environment and be ready for the
Customers and subjective and
Analysis: dynamic market environment which
other stake- applied
16. Understanding always keeps on changing, never- questions.
holders.
Marketing ending and ever-demanding.
Environment
Consumer Understanding
17. Buying about the
Behaviour To equip the students to understand marketing
and evaluate the consumer buying operations,
Consumer behaviour at three stages pre-purchase, marketing mix,
18. Buying purchase and post-purchase. marketing
Behaviour environment and
customers.
Organisation
To differentiate between the Consumer
19. Buying
Buying Behaviour and organizational /
Behaviour
Industrial Buying Behaviour and to
Organisation expose the students about the various
20. Buying elements of Organizational Buying. Understanding
Behaviour about the
Market To equip the students for market marketing mix,
21.
Measurement measurement. marketing
Market To expose the students to the environment,
Segmentation Segmentations process, identifying customers and
22. consumer buying
Targeting and target customers and position the
Positioning product or service in the minds, hearts behaviour.
Market and souls of customers. To sensitize
Segmentation students on various issues of market
23. and to increase their understanding for
Targeting and
Positioning selection of Target Markets.
Different Cases will be discussed to enrich the knowledge of students to create a think-tank to take
24. effective and efficient decisions in Marketing Management. Though the small cases, scenarios and
exhibits will be discussed in class during the lectures however, this session is specifically designed
for discussion of a Case Study “Segmenting Rural Markets” from the book ‘Marketing
Page 26 of 93
Management: A South Asian Perspective’, published by Pearson Education, 2009, Page No. 209.
Product Unit – II
25.
Concept To inform the students about the
Types of product concept, types of products Understanding To evaluate the
26. students
Products available and major product related about the
Major Product decisions. marketing mix, understanding
27. on the topics
Decisions customers and
consumer buying taught in each
Brand
28. behaviour. lecture, an oral
Management To sensitize students on various issues
objective test of
Brand of Branding and Brand Management.
29. 05 minutes after
Management
the class will be
Product Life taken wherein
30. To increase students’ understanding on
Cycle questions with
the various stages of Product Life Cycle
New Product and how new product development multiple choices
31. Development takes place? will be asked to
Process check students’
response.
Pricing
32. Understanding
Decisions However, at the
of Product end of this unit a
Concept, Types test will be taken
Determinants of of Products,
33. to evaluate the
Price To sensitize the students on Price segmentation
Sensitivity and expose them to different level of
process, target students’
pricing strategies in order to equip market /
34. Pricing Process them to decide pricing. understanding
customers, on the topics
positioning covered during
To expose them to the various strategies and
determinants of price and also to make the classes.
marketing-mix.
them aware about the pricing process
and various pricing techniques. This test would
Pricing Policies be a
35. combination of
and Strategies
objective,
subjective and
applied
questions.
Communication To equip the students to take various Understanding Unit – III
36.
Process decisions like, communication / Segmentation
Promotion Mix promotion mix for products and process, Target To evaluate the
/ Tools – services. market / students
Advertising, customers, understanding
37. Positioning on the topics
Personal Selling,
Publicity and strategies and taught in each
Sales Promotion To make the students understand marketing-mix. lecture, an oral
various issues and implications objective test of
involved in promotion of products. 05 minutes after
Understanding the class will be
38. Promotion Mix Segmentation taken wherein
/ Tools – To make the students understand process, Target questions with
Advertising,
Personal Selling, Page 27 of 93
Publicity and various issues and implications market / multiple choices
Sales Promotion involved in promotion of products. customers, will be asked to
Promotion Mix Positioning check students’
/ Tools – To inform them about various strategies and response.
Advertising, promotional strategies available and marketing-mix.
39. their implications. However, at the
Personal Selling,
Publicity and end of this unit a
Sales Promotion test will be taken
Distribution to evaluate the
40. Channel level of
Decisions students’
Distribution understanding
To train the students to effectively
41. Channel on the topics
manage the Distribution Channel of
Decisions Understanding covered during
marketing.
of Product, the classes.
Types and
Segmentation
42. Functions of To make the students understand the
process, Target This test would
Intermediaries market intermediaries. Also to let them
market / be a
Types and realize the importance of timely
customers, combination of
43. Functions of delivery of products to customers.
Positioning objective,
Intermediaries strategies and subjective and
Selection and To equip the students to select the right
Marketing-mix. applied
44. Management of intermediaries and establish a strong
questions.
Intermediaries and effective distribution system.
Selection and
45. Management of
Intermediaries
effective and efficient decisions in Marketing Management. Though the small cases, scenarios and
exhibits will be discussed in class during the lectures however, this session is specifically designed
for discussion of two Case Studies from the book ‘Case Study Solutions: Marketing’, published
by MACMILLAN INDIA LTD., 2nd Edition, 2004.
46.
1. “Advertisement for a Product Launch: Tea Tablets” Page Nos. 73 – 82.
2. “Pricing of Innovative Product” Page Nos. 56 – 63.
Emerging Unit – IV
Trends and
47.
Issues in To evaluate the
To inform the students about various Understanding
Marketing students
trends in marketing for enhancing the of marketing
Emerging understanding
effectiveness of operations. operations.
Trends and on the topics
48. taught in each
Issues in
Marketing lecture, an oral
Understanding objective test of
To enhance students’ understanding on of marketing 05 minutes will
49. Consumerism be taken after
Consumerism. operations and
consumers. the lecture
Page 28 of 93
Basic wherein MCQs
Understanding will be asked to
To expose the students to Rural
50. Rural Marketing of Marketing check students’
Marketing practices.
Operations and response.
Globalization
Social However, at the
51. end of this unit a
Marketing
Direct and test will be taken
52. Online to evaluate the
Marketing level of
Direct and students’
53. Online understanding
Marketing Understanding on the topics
To sensitize the students on different
of Marketing covered during
forms of marketing and issues involved
Operations the classes.
Green in it.
54.
Marketing
This test would
be a
combination of
Green objective,
55. subjective and
Marketing
applied
questions.
effective and efficient decisions in Marketing Management. Though the small cases, scenarios and
exhibits will be discussed in class during the lectures however, this session specifically designed
for discussion of two case studies from the book ‘Marketing Management: A South Asian
Perspective’, published by Pearson Education, 2009.
56.
1. “Green Marketing” Page No. 79
2. “Building a Relationship with rural consumers” Page No. 131
57. Review Class Review Class will be taken to discuss those topics/ areas where students will
58. Review Class have any doubts.
vii. Methodology: An appropriate mix of Class Lecturers, Discussions, Role Plays,

Demonstration, Case Studies, Marketing Visits, Exercises and Students’
Presentations.
Activity /
Exercise
1) Case Analysis
• Group solutions
Page 29 of 93
In-Class Case Discussions All Class
b) Mini Cases /
from the Texts & • Discussions
Exhibits
References. • Solutions
All Class
Marketing Topics will be given to following parameters
o Content Quality
Management students to submit a write-
o Originality
o Timely Submission
o Live Examples
All Class
There would be three o Content Quality
Written Surprise Tests, which will o Originality
Surprise Test be taken on any three days o Timely Submission
in-between the semester. o Live Examples
4) Students’ Presentations
06 students
presentation
Students’
Presentations
marketing o Question Handling Ability
it.
5) Role Plays
Page 30 of 93
10 students
• Queries will be raised after the role
All the students will be play
divided in a group of 08 to • Instructor will evaluate on the
10 students. All groups will following parameters
be given a scenario/ o Content Quality
Role Plays situation/ case in advance
o Body Language
have to present a role play o Participation of all the group
of 10 to 15 minutes in the members
class. • Best role play will be appreciated in
6) Marketing Visit
All Class
At least one marketing visit • Instructor along with one faculty
for whole class will be member will go with the class
organized where all the • Demonstration will be given by
students will be asked to instructor
visit the real markets to • Observations will be made by
observe the marketing instructor and students in the
Marketing Visit environment and also take marketplace.
photographs for later • Later-on display of photographs will
reference. The same will be be done in the next class for
discussed in the following discussion and queries.
class(es) for better • Best 05 observations will be
understanding and appreciated in class and one
exposure. additional bonus attendance will be
given to those students involve in it.
7) Corporate & Academic Guest Lectures
Corporate and Academic All Class

Leaders from the marketing Marketing Corporate and Academic
filed will be invited for Leaders who will be invited are as
Guest Lectures to discuss follows:
the intricacies and • Prof. (Dr.) Pankaj Atri,
implications involved in Pro-Vice Chancellor,
Corporate Guest Budelkhand University, Jhansi, U.P.
marketing operations.
Lectures • Prof. (Dr.) Sachin S. Vernekar
Topics of Guest Lectures Director,
can not be revealed/ Bharti Vidyapeeth Deemeded
disclosed in advance as this University Institute of Management
would be depending on the & Research, New Delhi.
choice of the speaker. • Mr. Ajit Joshi,
Page 31 of 93
Managing Director & CEO, Infiniti
Marketing Ltd.

1. Philip Kotler. (2003). Marketing Management: Analysis, Planning,
Implementation & Control. Prentice Hall of India.
2. Michael, J. E., Bruce, J. W. and Williom, J. S. (13th Edition, 2004). Marketing
Management. Tata Mc Graw Hill, New Delhi.

1. Louis E. Boone and David L. Kurtz (2001). Contemporary Marketing. Harcourt
Collye Publishers.
2. Douglas, J. Darymple & Leonard J. Parsons (2002). Marketing Management:
Text and Cases. Seventh Edition, John Wiley and Sons.
3. Pride, William, M., and O.C. Ferrell (2005). Marketing: Concepts and Strategies.
Biztantra, New Delhi.
4. Kotler and Armstrong (2004). Principles of Marketing Management. PHI, 2004.
5. Journals
i. Indian Journal of Marketing
ii. Journal of Marketing Management
viii. Vikalpa (IIM Journal)
ix. Harvard Business Review

i. Economic Times
iii. Business India
Page 32 of 93
iv. Business Today
Total - 100
8. Class Policy:
i Surprised Test: 03 Surprise Test will be taken in the Class, two best will be
considered for internal evaluation.
ii Group Presentations: All the groups of students have to comply with
iii Submission of home assignment: All the students are bound to submit the
assignments in-time failing which marks will be deducted for late
submission as per institute’s policy.
Prof. (Dr.) Ashish Chandra

Course Instructor
Page 33 of 93
MASTER
SESSION 2010 – 2012
SEMESTER – II
BUSINESS RESEARCH
SESSION PLANNER
Ms. Kiran Vasishtha

Page 34 of 93
Session Plan MBA II (2010-2012)
_______________________________________________________________________
Course: Business research Semester: II
Instructor: Ms. Kiran Vasishtha Batch: 2010 – 2012
E-Mail: kiran.vasishtha@rdias.ac.in Subject Code: MS - 108
1.Introduction:
The course aims at equipping students with an understanding of the research
process, tools and techniques in order to facilitate managerial decision making.
The business research concepts are taught and discussed in such a way that it
facilitates the application part of business research concepts and to help the
participants of classes to deal with the particular problems that are expected to
be encountered by participants of this course on the field. The course serves to
familiarize participants with basic business research concepts, environment,
strategies and methodology to be adopted to conduct different business research
for different purposes. The aim would be to develop business research skill sets
to tackle business & marketing applications under different business situations in
different circumstances. This process develops interests for the topic and the zeal
for participation as they try to share as much information as they have. I focus
specifically on the weaker section of the class and promote them to share their
views and ideas. Also, the students tend to realize the relative importance of the
unit/ each topic. For each and every unit students are told as to how many times
and what sort of questions have been asked from each topic from time to time .
The course aims at equipping students with an understanding of the research

process, tools and techniques in order to facilitate managerial decision-making.
The broad objective of the course is to help the participants in understanding that
why, as compared to traditional research; the modern business research needs
Page 35 of 93
differential research strategies for different business and to help them in
developing appropriate business strategies. The specific objectives of the paper
Business Research are:
1 . To describe how over time the 'Business Research' concept evolved and the
ways in which business research can be classified.
2 . To know the reasons for business research in different sector and familiarize
with the current status and emerging scene so far as research is concerned.
3 . To examine the specific characteristics of research methodology, which make
the difference in business so far as marketing strategies are concerned and to
identify the research implications of each of the business in long run.
4 . To explain the different research methodology approach existing into the
market in order to conduct business research for different purpose and mean.
3. Course Design:
Number of Sessions: The total number of sessions planned for teaching this
course/ subject is 56. Each session is equivalent to one hour, therefore, the total
number of Sessions/ Hours identified and fixed for coving the course are 56.
However, this is flexible and is subject to the understanding and performance of
the students.
Topics: The following is the list of topics which are to be covered/ taught in this
course/ subject.
Session
Particulars / Topics Importance / Relevance Prerequisites Evaluation
Nos.
To explore the students’ level Unit – I
Interaction with students of understanding, knowledge
on Business Research and know-how of Business To evaluate
and its importance Research, its applications in the students
59. No
industry and its importance. understanding
Also to explore their on the topics
expectations from the course/ taught in each
subject. lecture, an
To make the students aware oral objective
Definition and test of 05
about what is Business
60. Applications of minutes after
Research and its practical
BusinessResearch the class will
utility.
Types of Research – be taken
To explain the students about wherein
Descriptive,
3. - 5. the types of research and their Basic questions with
Exploratory,Quantitative,
utility understanding multiple
Qualitative;
of what do we choices will be
6. - 9. Steps in the Research Spreading awareness about
Page 36 of 93
Process; Reviewing of the different steps involved in mean by B. asked to check
Literature; Formulating research . research students’
A Research Problem – response.
Identifying Objectives,
Establishing Operational However, at
Definitions; Identifying the end of this
Variables unit a test will
– Defining Concepts, be taken to
Indicators, Variables evaluate the
Types of Measurement To expose the students to level of
8. – 10. Scales – Nominal, different measurement students’
Ordinal,Interval, Ratio techniques of research understanding
on the topics
covered
during the
classes.
Constructing Hypotheses
– Functions, To inform the students about This test
11. – 12. Characteristics, Types of the role of hypothesis in would be a
Hypotheses. research and its types. combination
of objective,
subjective and
applied
questions.
Different Cases will be discussed to enrich the knowledge of the students

Case Study- New Coke, General Motors
13.
To inform the students about Unit – II

different research designs and
Research Design – their utility in research. To evaluate
Definition, Functions; the students
Study Designs – Based understanding
on Number of Contacts, on the topics
Based On taught in each
Reference Period, lecture, an
Experimental, Non- oral objective
Experimental And test of 05
14. - 19. Understanding
Quasi-Experimental minutes after
of various steps
Study Designs, Cross- the class will
involved in
Over Comparative be taken
research.
Experimental Design, wherein
Replicated Cross- questions with
Sectional Design, Action multiple
Research. choices will be
asked to check
students’
response.
However, at
20. - 23. Methods of Data To make the students the end of this
Collection – Primary and understand the meaning and
importance of different data Page 37 of 93
Secondary Sources; collection methods and their unit a test will
Primary Data Collection applications. be taken to
Instruments; evaluate the
level of
students’
Attitudinal Scales – understanding
Likert, Thurstone, on the topics
Guttman Scales; Validity covered
of Research Instruments Understanding during the
– Face And of research classes.
To sensitize students on
Content, Concurrent And designs and
24. - 28. various attitudinal scales used This test
Predictive, Construct various data
in research. would be a
Validity; Reliability of collection
Research Instruments – methods. combination
External And Internal of objective,
Consistency Procedures. subjective and
applied
questions.
Unit – III
To evaluate
the students
To make the students aware
understanding
Sampling – Concepts, about sampling, its
on the topics
Principles; Sample Size importance and types.
Understanding taught in each
Determination
of research lecture, an
Types of Sampling –
designs and oral objective
29. - 32. Probability, Non-
various data test of 05
Probability, Mixed
collection minutes after
Sampling
methods the class will
Designs; Sampling
be taken
Frame;
wherein
questions with
multiple
choices will be
asked to check
To sensitize students on students’
Writing A Research response.
various ethical issues involved
33. - 35. Proposal; Ethical Issues
in research and how to write a
In Research However, at
research proposal.
To expose the students to the end of this
Data Collection; Data unit a test will
various techniques of data
Editing, Coding And be taken to
36. - 40. collection and importance of
Tabulating. evaluate the
data editing coding and
tabulating. level of
students’
understanding
on the topics
covered
during the
classes.
Page 38 of 93
This test
would be a
combination
of objective,
subjective and
applied
questions.
Case Studies- Kellog’s, Performance of General Motors in India.

41.
To inform the students about Understanding Unit - IV

Introduction to
42. - 48. various methods used in of hypothesis
Hypothesis Testing
hypothesis testing and its types To evaluate
Basic the students
Understanding understanding
of data on the topics
To expose the students to taught in each
Advanced Data Analysis collection
48. - 50. Advanced Data Analysis lecture, an
Techniques methods,
Techniques . oral objective
sampling and
data analysis test of 05
techniques. minutes will
be taken after
Basic Concepts of the lecture
Discriminant Analysis, wherein
To make the students MCQs will be
Factor Analysis, Cluster
understand various asked to check
Analysis, Multi-
multivariate techniques being students’
50. - 52. Dimensional Scaling And
used to analyse the data in response.
Conjoint
which a number of
Analysis; Displaying
observations are given. However, at
Data;
the end of this
unit a test will
be taken to
evaluate the
level of
students’
understanding
on the topics
Basic covered
Writing A Research To train the students to write Understanding during the
53. Report. an effective, correct and of all areas classes.
concise report. involved in B.
Research. This test
would be a
combination
of objective,
subjective and
applied
questions.
54. Review Class Review Class will be taken to discuss those topics/ areas where
Page 39 of 93
55. Review Class students will have any doubts.
Methodology: An appropriate mix of Class Lecturers, Discussions, Demonstration,

Case Studies, Exercises and Students’ Presentations.
Activity / Exercise Description Participants & Pedagogy

1) Case Analysis
• Group solutions
b) Mini Cases /
Exhibits
All Class
Topics will be given to o Content Quality
Business Research
students to submit a o Originality
Assignment
write-up/ documentation. o Timely Submission
o Live Examples
• One best will be presented in the
class
All Class
Written Surprise Surprise Tests, which will o Originality
Test be taken on any three days o Timely Submission
appreciated and their test papers
will be discussed in the class
4) Presentations
All the students will be 06 students
divided in a group of 05 to • Questions will be asked after the
06 students. All groups presentation
Students’
Presentations
need to give their • Instructor will evaluate on the
respective presentations following parameters
on different aspects of o Content Quality
Business Research. o Presentation Skills
o Body Language
Page 40 of 93
members
o Question Handling Ability
given to all those students involve
in it.
5) Role Plays
10 students
• Queries will be raised after the
role play
Students will be given a • Instructor will evaluate on the
scenario/ situation/ case following parameters
o Content Quality
Role Plays o Presentation Skills
have to present a role play
o Body Language
and exhibit their decision o Communication Skills
making skills. • Best role play will be
it.
7) Corporate Guest Lectures
At least one corporate All Class
leader will be invited to • Alok Jha Mr. B. S. NAGESH,
take lecture and discuss Customer Care Associate & Vice
the applications and Chairman,
Corporate Guest
importance of research in Shopper’s Stop Ltd.
Lectures
industry. • Mr. Ajit Joshi, Managing Director &
CEO, Infiniti Retail Ltd.
• Rakesh Biyani, CEO – Retail, Future
Group
4. Suggested Text Books:

1. Ranjit Kumar (2009) Research Methodology, 2nd edition, Pearson Education
.
2. Naresh Malhotra and S Dash (2009) Marketing Research, 5th edition, Pearson Prentice
Hall.
Page 41 of 93
1. Donald Cooper and PS Schindler (2009) Business Research Methods, 9th edition,
Tata McGraw Hill.
2. Uma Sekaran (2010) Research Methods for Business, 4th edition, Wiley.
3. Robert Stine and D Foster (2010) Statistics for Business, 1st edition, Pearson
Education.
4. Richard Levin and DS Rubin (2009) Statistics for Management, 7th edition,
Pearson Education.
6. Journals
Vikalpa (IIM Journal)
Harvard Business Review
Int. Journal of Business and Finance Research
Global Journal of Business Research
Business Research
E-Journal of Practical Business Research
International Business Research
Journal of Management and Marketing Research
Research in Business and economics Journal

i. Economic Times
iii. Business India
iv. Business Today
8. Internal Evaluation Scheme

The internal assessment of the students (out of 40 marks) shall be as per the criteria
given below:
a) Class Test – I 15 marks
Page 42 of 93
(It will be a written test to be conducted on the date communicated by the GGSIP University for
the Class Test –I, except for the Fourth Semester where the dates will be decided by the concerned
institutes/school)
b) Class Test – II 15 marks
(Individual Term Paper, Written Assignment, ProjectConduct of practical and practical

file, OB practical and practical file)
c) Individual Presentation/Viva-Voce/Group Discussion 10 marks
9. Class Policy:
iii Surprised Test: 03 Surprise Test will be taken in the Class, two best will be
iv Group Presentations: All the groups of students have to comply with
v Submission of home assignment: All the students are bound to submit the
assignments in-time failing which marks will be deducted for late submission
as per institute’s policy.
Ms. Kiran Vasishtha

Course Instructor
Page 43 of 93
ADMINISTRATION
SESSION 2010 – 2012
SEMESTER – II
OPERATIONS MANAGEMENT
SESSION PLANNER
Ms. Richa Joshi

Page 44 of 93
Session Plan
_______________________________________________________________________
Course: Operations Management Semester: II
Instructor: Ms.Richa Joshi Batch: 2010 – 2012
E-Mail: richa.joshi@rdias.ac.in Subject code: MS-110
1. Introduction:
This subject aims at enabling students to understand the process of Operations
Management.
Like marketing and finance Operations Management is a functional field of business
with clear line management responsibilities. It is actually the application of
quantitative methods to decision making in all fields.
This subject is aimed at providing students with a comprehensive understanding of
the theoretical and practical knowledge of operations in a firm or industry.
i To provide a basic understanding of the importance of operations management

in current day business efforts.
ii To understand the evolution of operations from the time when the industrial
revolution came into force.
iii To develop the knowledge of the various techniques which are used in
operations management.
iv To make students aware of the recent techniques which are used in
manufacturing by various companies.
Page 45 of 93
v To make students understand that production and operations management not
only aims at providing goods and services but also helps a manager in decision
making.
3. Course Design:
Nos. Topics
To explore the students’ level of
Introduction to understanding, knowledge and know- Unit – 1
No prerequisites
61. operations how of Operations Management and To evaluate
are required
management. to update about the manufacturing in the students
the industry. understanding
Nature & scope of To make the students aware about on the topics
62. operations what is operations management and taught in each
management its importance and its scope. lecture, an
Historical oral objective
evolution of To explain the students about the test of 05
63. minutes after
operations evolution of operations management.
management. Basic the class will
understanding of be taken
Perspective of Spreading awareness about the
operations wherein
64. operations various perspectives of operations
management questions with
management management.
multiple
Relationship of
To make students understand and choices will be
operations
explore the relationship of OM with asked to check
65. management with
other functional areas like finance and students’
other functional
marketing. response.
areas.
Operations Basic
strategy and understanding of
To equip the students about the recent Operations
66. recent trends in
trends which are used in production. management
operations
management
Page 46 of 93
Product Unit-2
To make the students understand the
67. development Understanding
development process of a product.
process about the
Concurrent To make the students understand the product. To evaluate
68. the students
engineering concept of concurrent engineering.
Tools and Basic understanding
approaches in To explain the approaches of product Understanding on the topics
69. taught in each
product development to students. of product
development development. lecture, an
oral objective
test of 05
Understanding
minutes after
Quality function To explain the concept of quality to of quality and its
70. the class will
deployment the students. application in
be taken
any industry.
wherein
questions with
Design for
multiple
manufacturability, Understanding
To make students aware about the choices will be
71. design for of product
designing phase of manufacturing. asked to check
assembly, design design
students’
for quality
response.
To explain the concept of mass Understanding
Mass
72. customization and its use by the of basic concept However, at
customization
various companies.. of customization. the end of this
Process selection unit a test will
73. and facility be taken to
Understanding
layout evaluate the
of plant layout.
Determinant of level of
74.
process selection students’
Process product understanding
75. To explain the importance of plant
matrix on the topics
layout factors influencing layout, covered
objectives of layout to students and during the
various tools and techniques of classes.
Types of layouts, layouts.
line balancing . This test
facilities location
76. would be a
,work
combination
measurement and
of objective,
job design
subjective and
applied
questions.
To equip the students with various Knowledge of Unit – 3
Demand
77. techniques of demand forecasting and concept of
forecasting
their use. demand and To evaluate
why forecasting the students
is needed in any understanding
firm or industry? on the topics
taught in each
78. Capacity To make students understand the lecture, an
planning, approaches to aggregate planning , oral objective
Resource capacity planning and capacity test of 05
planning, requirement planning (CRP).and its minutes after
Aggregate interrelationship with with other
production areas. Page 47 of 93
planning, material
requirement
planning, the class will
scheduling be taken
Theory of Understanding wherein
To explain the concept of synchronous of zero inventory questions with
constraints and
79. manufacturing and comparing it with production multiple
synchronous
MRP &JIT. system choices will be
manufacturing
To expose the students to the concept asked to check
of JIT i.e. Toyota production system students’
Lean management response.
its history , various tools for
80. and just in time
implication of JIT and make them
production However, at
aware about Indian companies using
JIT. the end of this
To inform them about concept of unit a test will
Supply chain be taken to
81. supply chain management and its
management, evaluate the
implications .
level of
Inventory Basic
To discuss various inventory control students’
82. planning and Understanding
techniques and their application. understanding
control of inventory
on the topics
covered
Different Cases during the
will be discussed classes.
to enrich the
knowledge of This test
students. This would be a
session is combination
specifically of objective,
designed for subjective and
discussion of Case applied
Studies from the questions.
book ‘Operations
Management for To make the students understand the
competitive importance of tools and techniques of
83.
advantage, production & operations management
published By to business.
TATA Mc Graw
hill education
private limited,
11th Edition,
2006’.
Questions on the
basis of case will
be discussed in
the class.
Quality
84.
management
Unit-4
Quality definition Basic
To enhance students’ understanding
85. ,dimensions , cost Understanding
of quality and its various dimensions.
of quality of Quality.
86. Continuous To expose the students to the Basic
Page 48 of 93
improvement Japanese concept of continuous Understanding
improvement i.e. kaizen of operations.
ISO(9000 & 14000 Basic
87. To give information about various
series) understanding of
quality awards.
88. Quality awards quality.
Statistical quality
control, variable
& attribute
process control
,control
charts(X,RP,np & To improve problem solving skills of
C charts) students by making them understand Basic statistical
89.
acceptance various practical problems of knowledge.
sampling, operations.
operating
characteristic
curve(AQL,LTPD
,a&b risk)
90. Total quality management(TQM)

91. Review Class Review Class will be taken to discuss those topics/ areas where students
92. will have any doubts.
ii. Methodology: An appropriate mix of Class Lecturers, Discussions, Role Plays,

Demonstration, Case Studies, industrial Visits, Exercises and Students’
Presentations.
Activity /
Exercise
1) Case Analysis
• Group solutions
a) Group cases given to different groups for
discussion & solutions.
b) Mini Cases /
Exhibits
All Class
Retail & following parameters
Topics will be given to
Channel o Content Quality
Management o Originality
Assignment
up/ documentation. o Timely Submission
o Live Examples
Page 49 of 93
All Class
4) Presentations
06 students
presentation
Students’
Presentations
retailing o Question Handling Ability
it.
5) Role Plays
10 students
All the students will be • Queries will be raised after the role
divided in a group of 08 to play
10 students. All groups will • Instructor will evaluate on the
be given a scenario/ following parameters
Role Plays situation/ case in advance o Content Quality
and on the basis of it they o Presentation Skills
have to present a role play o Body Language
of 10 to 15 minutes in the o Communication Skills
class. o Participation of all the group
members
• Best role play will be appreciated in
Page 50 of 93
6) Industrial Visit
At least one retail visit for All Class
whole class will be • one faculty member will go with the
organized where all the class
students will be asked to • Presentation will be given by
visit a industry to observe concerned HR of the company.
Industrial Visit
the workforce, machinery, • Observations will be made by faculty
manufacturing etc and take and students in the industry.
the photographs. The same
will be discussed in the
next class for better
understanding and
exposure.
i Mahadevan B. (2010) ,operations management : theory and practice
,2nd edition, Pearson education.
ii Chase,R.B ,et. AL(2010), Operations management for competitive
Advantage ,Tata Mc Graw Hill New Delhi.
iii K.Ashwathappa (2006), production and operations management
,Himalaya Publishing House New Delhi.
i SN Chary(2009)production and operations management, Tata Mc
Graw Hill New Delhi.
ii Stevenson W.j(2007) Operations Management, 9th Edition, Tata Mc
Graw Hill, New Delhi.
i. Economic Times
iii. Business India
iv. Business Today
Page 51 of 93
Total - 100
8. Class Policy:
i Surprised Test: 03 Surprise Test will be taken in the Class, two best will be
ii Group Presentations: All the groups of students have to comply with
iii Submission of home assignment: All the students are bound to submit the
Ms. Richa Joshi

Course Instructor
Page 52 of 93
SESSION 2010 – 2012
SEMESTER – II
HUMAN RESOURCE MANAGEMENT

SESSION PLANNER
Ms. Sonika Bhoj

Page 53 of 93
Session Plan
_______________________________________________________________________
Course: Human Resource Management Semester: II
Instructor: Ms. Sonika Bhoj Batch: 2010 – 2012
E-Mail: sonika.bhoj@rdias.ac.in Subject code: MS 112
1. Introduction:
This Course will aid the students in having a clear understanding about the
concepts, methods and techniques and issues involved in managing human
resource so as to facilitate employing, maintaining and promoting a motivated
force in an organization.
the theoretical and applied aspects of Human Resource Management.
i To provide a basic understanding of the critical importance of human

resource management in current day business efforts.
ii To integrate theories, concepts and applications concerning discharge of
managerial responsibilities in human resource operations.
iii To develop among students the specialized knowledge of the various
components of human resource management.
iv To make the students proficient in human resource skills.
Page 54 of 93
v To get students to think as Human Resource Professionals involved in the
modern business organizations and help them in developing decision
making for various human resource issues.
vi To learn the various roles and responsibilities associated with managing
human resource activities.
4) Course Design:
Nos. Topics
Concept of HRM, To make the students aware about Unit – I
No prerequisites
93. Nature, Scope of the concept, nature and scope of
are required
HRM HRM. To evaluate
Functions, the students
Objectives, To make the students aware about understanding
94. 3. Processes, the functions, objectives, processes on the topics
Importance of and importance of HRM. taught, at the
HRM beginning and
Evolution of HRM, at the end of
To explain the students about the Basic each lecture 5
4.5. HRM Models (In
various models of the HRM. understanding minutes will
India and Abroad)
Roles of HRM be spent on
Let the students know the roles and questioning
and
responsibilities of HR manager so them on
6. Responsibilities of
that they become equipped with the material
HR managers.
HR skills. covered in the
last class and
Basic the current
understanding class
7. 8. Challenges and To expose the students to the of HRM respectively.
HRM: various challenges that HR The class will
Technological manager faces in order to help them be taken
Changes, in making decisions when on the
Page 55 of 93
Workforce job.
Diversity,
Employee However, at
Empowerment, the end of this
Managing Protean unit a test will
Careers, be taken to
evaluate the
level of
students’
understanding
on the topics
covered
during the
Moonlighting To make the students aware of the classes.
9. 10.
Phenomenon etc. recent trends and terms of HRM.
This test
would be a
combination
of objective,
subjective and
applied
questions.
take effective and efficient decisions in Human Resource Management. “Managing Human
Resources in the 21st Century from core concepts to strategic choices.” By Ellen Ernst Kossek
11.12.
13. The cases are as follows:
5) “ Kensi Manufacturing Inc. Case and exercise page no. 1.28-1.31
Strategic Planning Unit – II

and HR Planning:
14. 15
Linking the To inform the students about the To evaluate
Processes strategic planning done in human the students
Methods and resource management and also to Understanding understanding
Techniques of expose them on how the actual of HRP. on the topics
16. Forecasting the human resource planning is done taught in each
17. Demand and and why is it important. lecture. For
Supply of practical
Manpower exposure of
the topics
To expose students about the certain real
certain formulas for calculating the designation or
turn over rate of the employees and positions will
Computing making such practices which Understanding be given to the
18. Turnover reduce the absenteeism rate of the of job and tasks students and
19. and Absenteeism, employees. To discuss the nature of included in the they will be
Job Analysis job analysis, including what it is, job. asked to write
how it is used and collection of job
information to write job description description
and specification. and job
Page 56 of 93
specifications
for the given
positions.
Job Design: To increase students’ At the end of
20. Behavioral understanding on the job design. Understanding this unit a test
Concerns To make the students understand of job analysis. will be taken
about various approaches to job Knowledge of to evaluate the
Ergonomic design and to enhance their measuring the level of
Considerations understanding for designing the job behavioral students’
21. and contents according to the behavior patterns of understanding
Flexible Work and need of the employees and employees. on the topics
Schedules. maintaining the quality of work covered
life. during the
Text Book “Human Resource management: by Garry Dessler, PHI classes.
publication, eleventh Edition.
Case Study on HRP will be discussed. This test
Real practices of Succession planning of Ranbaxy and FedEx will be would be a
22. combination
discussed.
23.24
Practice of GM for job design will be discussed. of objective,
subjective and
applied
questions.
Recruitment:
Definition, Factors Unit – III
To inform students about the
affecting
25. various sources of recruitment used
Recruitment To evaluate
by the different company, factors the students
Sources of
affecting recruitment process, how understanding
Recruitment: They should be
26. to organize the recruitment on the topics
Internal and aware about
function. Sources and for what taught in each
external filing vacancy in
positions company may use lecture, an
Selection: the organization.
internal or external sources for oral objective
Definition, recruitment.
distinction test of 05
27. minutes after
between
recruitment and the class will
selection be taken
wherein
Basic
questions with
To make the students understand understanding
multiple
Selection the various steps in the selection of choosing right
28. choices will be
Procedure, various procedure of job candidate. The person through
29. asked to check
selection tests. importance of various tests the good
students’
included in the selection procedure. selection
response.
procedure.
The focus of this part is on
However, at
integrating career development
the end of this
Career with other HR programmes. To Understanding
unit a test will
management : make students learn while of HR role in
30. be taken to
Developing talent assigning work to the employees career
evaluate the
over time how to create the match between management
level of
individual needs with
students’
organizational needs.
understanding
31. Career To sensitize the students on Basic on the topics
Page 57 of 93
development choosing the career opportunities understanding covered
initiatives: Career and pathways within the of career during the
planning organizations. This part deals with management of classes.
workbooks, career the career management of employees in the
planning employees with great analysis and organizations. This test
workshops planning to gauge their potential would be a
for success in the organization. combination
HRM Basic of objective,
Competencies: To expose the students to HR understanding subjective and
32. roles of HR generalist profile and the staff of the HR’s role applied
generalists and functional role of HR. in the questions.
specialists. organizations.
Basic
Training & To expose students to various
understanding
Development: training and development
of the KSA
Meaning and Need programmes, designing of training
33. required in the
,difference programme and how training plays
employees and
between training key role in nurturing and
other
and development strengthing the KSA in employees.
competencies.
A wide variety of methods are
Methods of available for training employees at Basic
Training : on the all levels. To develop an Understanding
34. job and off the job understanding of all the methods of Human
training and to expose them with the Resource
programmes technological advancement in the Development.
training methods.
To discuss the various performance
appraisal programmes, which are
Appraising and
among the most helpful tools Understanding
improving
35. organizations can use to maintain what constitute
performance :
and enhance productivity and performance and
concept, process
facilitate progress towards strategic basics of
goals. measuring the
Performance To equip the students to indentify performance and
Appraisal: different Gaps between performance
36. methods: performance standards and actual standards.
traditional and performance by using different
modern methods performance methods.
To make the students understand
the systematic process of
Job Evaluation:
determining the relative worth of Understanding
37. concept and
jobs in order to establish which of Job analysis.
process
jobs should be paid more than
others within an organizations.
To discuss the employee Understanding
compensation system in the of performance
Managing
organization which includes pay standards and
Compensation:
38. and rewards for the performance of job evaluation
Incentives and
their jobs? What encompasses the and what
employee benefits.
direct compensation and indirect motivates
compensation? employees.
39. Health and social To make students realize the Understanding
Page 58 of 93
security measures importance of health and safety of Occupational
issues at the work place. To discuss safety and health
such managerial practices and accidents, which
programmes which can create a are costly to
safe work environment and control employers.
and eliminate health hazards?
Discussing the employee relations
Managing Labour Understanding
term with the students and making
relations: concept, with employee
them equipped with the practices
collective relations with
40. and behavioral skills which are
bargaining and employers and
helpful in maintaining harmonious
grievance handling other related
relationship with labour or
procedure. human elements.
employees.
Text book Human Resource Management South Asian perspective by Snell Bohlander Vohra.
Three Case studies will be discussed with the students.

4. “Recruiting the Cisco way” Page Nos. 205. From Case studies in Human Resource
41.
Management.
42.
5. “Case let on Performance Appraisal Management” Page Nos. 293.
6. “Inserting the team concept into compensation—or not” From HRM by Garry Dessler.
Page no. 501.
Contemporary Unit – IV
issues in HR:
43.. Strategic Human To evaluate
To enhance student knowledge on
Resource Understanding the students
some live issues of HR faced by the
Management of HR functions understanding
corporate world. Providing
Role of HR in and practices on the topics
information on the strategic role of
strategy run in the taught in each
HR in making the whole corporate
formulation and corporate world. lecture, an
44. strategy.
alignment of HR oral objective
strategy into whole test of 05
corporate strategy. minutes will
The main objective of this part is to be taken after
Basic the lecture
International make student’s realize the
Understanding wherein
45.46. Human Resource difference between domestic HRM
of HRM and MCQs will be
Management and IHRM. And to expose them
IHRM. asked to check
with global HR practices.
Basic students’
Understanding response.
To expose students to some of the
Creating High
good and new practices of HR of work life
performance HR However, at
which focus on creating good work balance and
systems: Wellness the end of this
47. life balance and in improving relationship
Programmes, work unit a test will
productivity of the employees. Thus between good
life balance and be taken to
these programmes benefit both work life and
Green HRM. evaluate the
employers as well as employees. employee
outcome. level of
students’
understanding
48. Human Resource To make the students understand Understanding on the topics
Information System the effective human resource of information covered
Information management by management Page 59 of 93
designing HRIS and creating system. during the
human resource inventory in the classes.
organizations.
This test
To expose students on recording
would be a
the important Human resource
Human Resource Understanding combination
49. information and maintaining
Audit and of Managerial of objective,
50. records for further use. And
Accounting control subjective and
calculating the economic worth of
applied
the candidate.
questions.
Text Book Human Resource Management by C.B. Gupta, Sultan Chand Publication.
1. Work life balance programmes of FedEx will be discussed with the students.
51. 2. Case study on Siemens Builds a strategy oriented HR system. From Garry Dressler
52. page no. 99-100.
3. Questions on the basis of case will be discussed in the class.
Presentation by
53.
students
Presentation by
54. These Presentations will help students to generate confidence enhance
students
their knowledge and improve communication skills. This platform will
Presentation by
55. be used for discussing the burning topics and understanding how theory
students
is put into practice by presenting the real HR practices of the corporate
Presentation by
56. world.
students
iii. Methodology: An appropriate mix of Class Lecturers, Discussions, Role Plays,

Demonstration, Case Studies, Exercises and Students’ Presentations.
Activity /
Exercise
1) Case Analysis
• Group solutions
b) Mini Cases /
Exhibits
Moonlighting All Class
Phenomenon,
Topics will be given to • Instructor will evaluate on the
Health and following parameters
Social Security o Content Quality
up/ documentation.
Benefits & o Originality
Green HRM o Timely Submission
Page 60 of 93
Assignment o Live Examples
3) Presentations
06 students
presentation
All the students will be • Instructor will evaluate on the
divided in a group of 05 to following parameters
06 students. All groups o Content Quality
Students’ need to give their o Presentation Skills
Presentations respective presentations on o Body Language
any practical aspect of o Communication Skills
human resource o Participation of all the group
management. members
o Question Handling Ability
appreciated in the class.
4) Role Plays
10 students
All the students will be • Queries will be raised after the role
divided in a group of 08 to play
10 students. All groups will • Instructor will evaluate on the
be given a scenario/ following parameters
Role Plays situation/ case in advance o Content Quality
o Body Language
have to present a role play
of 10 to 15 minutes in the o Participation of all the group
class. members
• Best role play will be appreciated in
the class.

i Snell et al (2010). Human Resource Management, Cengage Learning
(India Edition).
ii Dessler et al (2008). Human Resource Management, Pearson
Education.
Page 61 of 93
i Flippo E.B. (2009), sixth edition, McGraw-Hill international editions.
ii Denisi, A S, griffin, R W (2005). HRM an Introduction, Cengage
Learning.
iii Lepak, D. & Gown M.(2009). Human Resource Management , pearson
education.
6. Journals
i. Personnel Today
ii. Journal of Human Resource Management
iv. Vikalpa (IIM Journal)
v. Harvard Business Review

i. Times of India, Ascent, front page HR download.
ii. Mint News paper.
iii. HRM review, ICFAI
iv. Business Today
8. Internal Evaluation Scheme:

i. Class Participation - 10
Total - 100
9. Class Policy:
Page 62 of 93
Ms. Sonika Bhoj

Course Instructor
Page 63 of 93
SESSION 2010
2010 – 2012
SEMESTER – II
II
E-BUSINESS
SESSION PLANNER
Ms. Surabhi Deshpande

Page 64 of 93
Session Plan
_______________________________________________________________________
Course: e - Business Semester: II
Instructor: Ms. Surabhi Deshpande Batch: 2010 - 2012
E-Mail: surabhi.deshpande@rdias.ac.in Subject Code: MS 114
1. Introduction:
e-Business is the use of the Internet and other networks and information
technologies to support electronic commerce, enterprise communications and
collaboration, and Web-enabled business processes both within a networked
enterprise, and with its customers and business partners.
The course imparts understanding of the concepts and various application issues of e-
business. The course attempts to empower the future managers in crucial areas of e-
Business which are necessary to gain a niche over other business competitors in each
sector by utilizing the facilities of new age information technology.
the theoretical and applied aspects of e-Business.
• To describes students how information systems integrate and support
enterprise wide business processes
Page 65 of 93
• To make students identify and understand the cross-functional concepts,
and how they can provide significant business value to a company.
• To describe students about Internet infrastructure, security over internet,
payment systems and various online strategies for e-business.
4. Course Design:
i. Number of Sessions: The total number of sessions planned for teaching this e-
Business is 55. Each session is equivalent to one hour, therefore, the total
numbers of sessions / hours identified and fixed for completing this course are
55. However, this is flexible and is subject to the understanding and
ii. Topics: The following is the list of topics which are to be covered/ taught in
Nos. Topics
understanding, knowledge and know-
Introduction to e- how of e-business and to update No prerequisites To evaluate
95.
business about the industry. Also to explore are required. the students
their expectations from the course/ understanding
subject. on the topics
Electronic To make the students aware about taught in each
96. lecture, an
Business, what is e- Business. Basic
To explain the students about the vast understanding oral objective
Electronic of Internet. test of 05
97. scope of e-Business and how it is
Commerce minutes after
differentiated with e-Commerce.
Types of the class will
To expose the students to the different be taken
98. Electronic
classifications of e-Commerce. wherein
Commerce
questions with
Benefits and Understanding multiple
Limitations of E- of e – commerce.
To equip the students about the choices will be
commerce
99. various benefits and barriers in the asked to check
Barriers of E-
field of e-commerce students’
commerce
response.
However, at
100. electronic Spreading awareness about the Basic
Commerce various models available for understanding
Page 66 of 93
Models implementing e-Commerce. of e – commerce. the end of this
Basic unit case
Value Chains in To enhance the students study
understanding
101. Electronic understanding on value chains in e- presentation
of models in e –
Commerce Commerce. will be taken
commerce.
102. Lab session I to evaluate the
To make the students attentive about level of
Ecommerce in Understanding students’
103. the present scenario in Indian e-
India of e – commerce. understanding
Commerce
on the topics
Web Based Tools
To make the students aware about the covered
104. for Electronic Basic
taking e- Business over internet. during the
Commerce understanding
classes.
Intranet, of www and
To ascertain that student understands web pages.
105. Composition of
about the concepts of intranets. This
intranet
presentation
Business would be
106. Applications on followed by a
Understanding
Intranet To ascertain that student understands combination
of intranets and
Business about the concepts of extranets. of objective,
Extranets.
107. Applications on subjective and
Extranets applied
Electronic Data questions.
interchange Basic
To enhance the students
Components of understanding
108. understanding on the electronic data
Electronic Data of Internet
interchange.
Interchange technology.
Electronic Data
Basic
Interchange To enhance the students
understanding
109. Communication understanding on the process of
of Internet
Process. electronic data interchange.
technology.
110. Lab session II

Case Study and Presentation:
take effective and efficient decisions in e-business. Though the small cases, scenarios and
exhibits will be discussed in class during the lectures however, this session is specifically
designed for discussion of three Case Studies from the book ‘Er. Anuranjan Misra and Dr. W.K.
Sarwade (2010), A text book on E-Commerce: texts and cases, A.K.Publication’. And the
students will be divided into groups of 6 each for discussing the same through presentation.

6. “Emerald Data Networks”
http://www.emeralddata.net/ebusiness/MyEDN.pdf
7. “Oracle e-Business suite”
http://www.oracle.com/us/corporate/analystreports/industries/059745.pdf
8. “Online Banking” Page Nos. 392 & 398.
Basic Unit II
112. Security Issues in Spreading awareness about the understanding To evaluate
e-business various security issues in e-Business.
Page 67 of 93
Security Overview the students
To expose the students to the different understanding
Electronic of Internet
threats of e-Commerce. on the topics
113. Commerce technology.
taught in each
Threats
lecture, an
To enhance understanding of students oral objective
Encryption, on cryptography techniques for test of 05
114. minutes after
Cryptography security.
the class will
Public Key To expose students about be taken
115. wherein
Cryptography cryptography algorithm for security Basic
over internet. questions with
Private Key understanding
116. multiple
Cryptography of Internet and
choices will be
Digital Signatures To make students aware about the Network
117. asked to check
techniques through which security communication.
students’
Digital Certificates can be implemented.
118. response.
Securing E- However, at
119. commerce the end of this
Networks unit case
To make students aware about how study
Security Protocols- networking protocols can provide presentation
120.
HTTP and SSL security for e-Commerce will be taken
Understanding to evaluate the
Firewalls To equip students with the basic of Network and level of
121.
understanding of firewalls for Networking students’
preventing internet attacks. protocols (Done understanding
122. Personal Firewalls in ITM-MS109). on the topics
To explain students the functioning of covered
123. IDS and VPNs virtual networks. during the
classes.
Basic
understanding This
of Internet presentation
technology. would be
Public Key followed by a
124. Infrastructure To make the students aware about the Basic combination
(PKI) for Security understanding of objective,
of Network and subjective and
Networking applied
protocols (Done questions.
in ITM-MS109).
125. designed for discussion of two Case Studies from the book ‘Er. Anuranjan Misra and Dr. W.K.
Page 68 of 93
E-Business Strategy in an Online Banking Services:
9. “E-Business Strategy in an online Banking service”
http://www.arraydev.com/commerce/jibc/2007-04/AbdullahFinal_PDFversion.pdf
10. “E-Business at Delta Air Lines”
http://dspace.mit.edu/bitstream/handle/1721.1/1570/E-Business+at+Delta+ Air+
Lines+4355-02+.pdf?sequence=1
11. “The Business model of EBay.com” Page Nos. 398 & 402.
Electronic Unit III

Payment System Basic To evaluate
To make students aware about the
126. Concept of e- understanding the students
payment system for e-Commerce.
Money of e- Commerce understanding
on the topics
Electronic To ascertain that student understands Basic taught in each
127. Payment System about the concepts of electronic understanding lecture, an
payment system. of e-money oral objective
Types of test of 05
Electronic To expose students to different Understanding minutes after
128. Payment Systems classification of the types of Electronic of Electronic the class will
Payment systems. Payment System be taken
wherein
Smart Cards questions with
129. multiple
Basic choices will be
Stored Value To expose students various types of
understanding asked to check
cards Electronic Payment.
130. of e-Money students’
response.
B2B Electronic However, at

payments Understanding the end of this
To explain students about the
131. of types of e- unit case
electronic payment in B2B.
commerce study
presentation
Infrastructure will be taken
Issues in Basic to evaluate the
To equip students with the issues
132. EPS, understanding level of
related to Infrastructure in EPS.
of EPS. students’
understanding
on the topics
covered
during the
classes.
Basic
understanding
This
To make students understand the of EPS.
Electronic Fund presentation
133. concepts associated with electronic
Transfer would be
fund transfer. Understanding
followed by a
of types of e-
combination
commerce
of objective,
subjective and
applied
questions.
Page 69 of 93
designed for discussion of two Case Studies from the book ‘Er. Anuranjan Misra and Dr. W.K.

12. “E-Business application in hospitality industry”
http://www.iima.org/CIIMA/CIIMA%20V3%20N1%201%20Yang.pdf
13. “E-Business development for competitive advantage”
http://www-e.uni-magdeburg.de/evans/Journal%20Library/E-business/E-business
%20for%20competitive%20advantage.pdf
14. “Business model of Amazon.com” Page Nos. 388 & 392.

e-Business Unit IV
Basic
Applications To make students aware about the e- To evaluate
135. understanding
Business Applications. the students
of e-Business
understanding
Strategies on the topics
136. To ascertain that student understands taught in each
Business Models Basic
about the Strategies involved in lecture, an
Revenue Models understanding
Business Models & Revenue Models oral objective
137. over Internet of e- Business
over Internet test of 05
Emerging Trends Basic minutes after
To expose students to different trends the class will
138. in e-Business understanding
in e-Business. be taken
of e- Business
wherein
e-Governance Basic
To expose students with the concepts questions with
139. understanding
of e-Governance. multiple
of e- Business
choices will be
Digital Commerce Basic asked to check
To explain students about the digital
140. understanding students’
commerce.
of e- Business response.
Mobile Commerce Basic
To equip students with the issues
141. understanding However, at
related to Mobile Commerce.
of e- Business the end of this
Strategies for E- unit case
To make students understand the Basic
Commerce study
142. concepts associated with strategies to understanding
implement e-Commerce. of e- Business presentation
will be taken
Internet based to evaluate the
To equip students with the issues Basic
Business Models level of
143. related to Internet based business understanding
students’
models. of e- Business
understanding
Legal Impacts of on the topics
144. covered
E-Commerce To make students understand the Basic
Ethical Impacts of during the
145. impact of legal, ethical and societal understanding
E-Commerce classes.
issues involved in e-Commerce. of e- Business
146. Societal Impacts of This
Page 70 of 93
E-Commerce presentation
would be
followed by a
combination
of objective,
subjective and
applied
questions.
147. Review Class
Review Class may be taken to discuss those topics/ areas where students
148. Review Class
will have any doubts.
149. Review Class
iii. Methodology: An appropriate mix of Class Lecturers, Discussions,

Demonstration, Case Studies, Lab assignments, Guest lectures, Exercises
and Students’ Presentations.
Activity /
Exercise
1) Case Analysis
• Group solutions
• Presentation in groups
b) Mini Cases /
Exhibits
All Class
Trends in e- Topics will be given to following parameters
o Content Quality
Business students to submit a write-
o Originality
o Timely Submission
o Live Examples
All Class
There would be two o Content Quality
Page 71 of 93
4) Presentations
06 students
presentation
o Body Language
Students’ 06 students. All groups
Presentations need to give their
respective presentations on members
the case study. o Question Handling Ability
it.
5)Lab Session
All class will be given two lab
exercise on the basis of which they
will prepare a brief report
• Questions will be given
• Instructor will evaluate report on the
Students will be exposed to following parameters
some web exercises in order o Content Quality
Lab Session
to gain practical insight o Presentation Skills
about the course. o Question Handling Ability
o Examples, Exhibits, etc.
• Best report will be appreciated in the
class and one additional bonus
6) Guest Lectures
At least one leader from the All Class
e-Business industry will be E-Business expert who will be invited
invited to take lecture and are as follows:
Guest Lectures discuss the intricacies and • Dr. Pooja Khatri, Associate Professor,
implications involved in it. USMS, GGSIPU.
Topics of Guest Lectures
can not be revealed/
Page 72 of 93
disclosed in advance as this
would be depending on the
choice of the speaker.

i. Er. Anuranjan Misra and Dr. W.K. Sarwade (2010), A text book on E-
Commerce : texts and cases, A.K.Publication.
ii. Elias M. Awad (2007), Electronic Commerce:From Vision to Fulfillment,
Third Editio, Pearson Edication.

i. Dave Chaffey (2009). E-Business and E-Commerce Management-
Strategy, Implementation and Practice, 3rd Edition, Pearson Education.
ii. Bharat Bhaskar (2009). Electronic Commerce- Framework, Technologies
and applications, 3rd Edition, Tata McGraw Hill. w.e.f Academic
Session 2010-2011
iii. Efraim Turban, David King, Dennis Viehland, Jae Lee, (2009):
Electronic Commerce – A Managerial Perspective, 4th Edition, Pearson
Education.
iv. Elias M. Awad (2007). Electronic Commerce- From Vision to
Fulfillment, 3rd Edition. PHI Learning.
v. Joseph, P.T. and S.J. (2008). E-Commerce – An Indian Perspective, 3rd
Edition, PHI.
vi. Schneider Gary P. and Perry, James T (2007). Electronic Commerce
Strategy, 1st Edition, Cengage Learning

i. Times of India.
ii. Outlook.
iii. Business Today.
Page 73 of 93
i. Individual Presentation/Viva-Voce/Group Discussion - 10
Total - 100
9. Class Policy:
Ms Surabhi Deshpande
Course Instructor
MCA Department, RDIAS
Page 74 of 93
SESSION 2010 – 2012
SEMESTER – II
MANAGERIAL SKILLS DEVELOPMENT

SESSION PLANNER
Mrs.Upasana Diwan

Page 75 of 93
Session Plan
_______________________________________________________________________
Course: Managerial Skills Development Semester: II
Instructor: Mrs. Upasana Diwan Batch: 2010 - 2012
E-Mail: upasana_29@yahoo.com Subject Code: MS -116
1. Introduction:
They are the darlings of the corporate world. They spell big money and even
bigger egos. They can handle everything from events, analysis and interpretation
to big talk and similar walk! Yes, you guessed it right. Young and decisive
managers! Managerial Skills Development aims at building persons personality.
This set of character includes his attitudes, interests, behavioral patterns, social
roles, emotional responses, decision making, steering the organization towards
common objectives and much more!
To a large extent the survival and continued success of any business depends upon
owners and managers having a combination of leadership and good judgment
based on knowledge and information and a reasonable ability to steer the business
in the right direction. That’s wherein the importance of Managerial Skills
Development comes in!
Page 76 of 93
2. Learning Objectives: Managerial Skills consists of effective listening,
speaking, communicating in teams, leadership, decision making skills, creative
thinking, thinking out of the box, art of presentation, group discussion, extempore,
business etiquettes and much more!
The foremost objective of MSD Course would be to improve the student’s

confidence through good communication skills.
Communication is an integral instinct of all living things.

The importance of communication is best understood when there is a lack of it.
There is more to communication than just talk and gesture. Listening,
understanding and interpreting are as much integral to communication as words –
verbal, written or gestured. Yes, even gestures in communication play a crucial role
in conveying and interpreting the message! Similarly, how we communicate or
express ourselves goes a great way towards determining how our expressions are
interpreted.
To quote Karl Popper, "It is impossible to speak in such a way that you cannot be
misunderstood". Faulty or incomplete communication can completely mar the
purpose of communicating and may result in damaging consequences. This is
where understanding the importance of communication and communicating the
right way comes into picture.
Page 77 of 93
3. Course Design:
course/ subject is 28 hours
Session Particulars / Importance /

Prerequisites Evaluation
Nos. Topics Relevance
Group Discussion
forms an integral Students shall be evaluated as a
Ability to
part of the part of the Mentorship Program.
contribute to
recruitment and
the
selection process. Criteria for GD(out of 50) will be:
discussion
In the absence of initiative/conclusion, content,
Group which would
1,2 GD, written tests body language, voice level and
Discussion come from
are followed by the clarity, team playing ability of 10
awareness
interview in an points each
and
attempt to select
independent
the best candidate
thinking
for the job
• Working
professionals are
required to come
up with a
presentation
during a company
or department
meeting. Students shall be evaluated as a
Presentation • If you are a Loads of part of the Mentorship Program.
3,4
Skills working individual confidence
Criteria for presentation(out of
who may be just
50) will be:
starting out in your
confidence,content,use of audio
career or who is
visual aids, body language and
already at the
handling of question answer
height of your
session of 10 points each
profession, you
need to learn the
basics of
Page 78 of 93
presentation skills
and understand its
importance.
• Regardless of our
position or
designation in our
office, we should
be ready for
anything that may
be required of us
• Lateral thinking is
concerned with the
generation of new
ideas… Students shall be divided into
• It is also groups and will be given
concerned with common exercises on Lateral
breaking the thinking
presence of old
ideas. Criteria for testing lateral
thinking (out of 50) will be:
• This leads to Creative Thinking, Time limit,

Lateral changes in attitude Creative Feasible solutions, Team work
5,6, and approach; to thinking
Thinking and presentation of solution of 10
looking in a points each
different way at
things which have
always been looked
at in the same way.
Liberation from old
ideas and the
stimulation of new
ones are twin
aspects of lateral
thinking.
We see the world A Situation Reaction sheet with

the way we look at multiple choice questions shall be
Situation Rational and
it. Every situation developed. This shall be given to
7,8 Reaction Balanced
appears to us the students and they shall mark
Test Thinking
way we approach it their response…the solution to
and results in the every question shall be
Page 79 of 93
way we react to it. discussed.
They shall be evaluated on the

basis of their participation and
understanding of the situation
This is the standard They shall be evaluated through
language which is the online English Grammar Test
universally
accepted all across Basic
Session on
the world and knowledge
9,10 English
proficiency in this of English
Grammar
would lead to better Grammar
understanding and
communication
The test would automatically tell

To test the
Online Test us about the students score and
understanding of Preparation
11,12 for English they shall be evaluated according
students of English of Grammar
Grammar to the guidelines framed for the
Grammar
same
•In the growing
corporate world it In this activity, evaluation shall
is getting be done by the instructor and the
increasingly criteria shall be : changes
important to observed in the student’s
maintain behavior and etiquettes after the
etiquettes session
Corporate defining the Basic
13,14
Etiquettes business manners
impression.
•For employees to
succeed in
business meetings
conversational
skills and
manners are vital.
Self-introduction is SWOT All students shall be asked to

Self
15,16 the student’s key to Analysis of give their self introduction and
Introduction
interview success oneself they shall be marked on the basis
of the decided parameters
Page 80 of 93
All managers have Students shall be put to the
to address key Extempore Activity and the
issues and some criteria for evaluation would be:
Awareness
are such for which
and ability to
they may not get General Awareness, Presentation
think
17,18 Extempore time to think and of ideas/Communication skills,
independently
speak, here is Body Language, originality , and
about general
where the art of the ability to correlate the theme
topics
spontaneous with personal experience of 10
thinking and points each
speaking comes in
Whether in the This evaluation shall be on the
workplace, football basis of outdoor and indoor
field, or even activities. The criteria for
amongst members evaluation shall be:
Participation
of a community,
and
19,20 Teamwork effective teamwork Leadership Qualities, Goal
Coordination
can produce Centric, collaborative,
Qualities
incredible results. Communicator in teams,
Discipline of 10 points each
Highly motivated Motivation in students cannot be

employees are judged instantly. They will have
instrumental BgjCConceptual
in to be observed over a period of
increasing the knowledge of time to see if they have changed
21,22 Motivation
efficiency of the motivational for the better
organization, also theories
enthusiasm is
contagious
Time management All students shall be asked to
is the basic identify those activities which
Time Respect for
23,24 prerequisite for an result in wastage of time and
Management time
individual to work they would have to find a
with effectiveness solution for the same
Every appointment They would be given topics on
carries with itself Knowledge the basis of which they would
Exercises on
the burden of of framing of have to prepare letters/reports/
25,26 Corporate
framing e- mails, correct
Writing
letters, reports and sentences
many more
Page 81 of 93
One on one interview session will
Interviewers have
be conducted by a panel of
the ability to
Thorough experts and the criteria for
extract information
knowledge of evaluation will be:
out of a person
one’s own
Mock through the
27,28 profile, and Subject/Specialization
Interviews interview process ,
area of Knowledge, Dressing Sense,
students should be
interest Personality Traits,
geared up to put
Body Language, Ability to
forth their best
handle stress of 10 points each
answers
1. Methodology: An appropriate mix of Class Lecturers, Discussions,

Presentations, Audio and Video Clippings, Activities and Games.

a. Chandra. P. (2009).Projects, (7th Edition).Tata McGraw Hill
b. Forsyth.P. Before a Presentation,KoganPage
c. Bowman L. High Impact Business Presentation, Century Business
d. Hindle Tim, Making a presentation, Dorling Kindersle
e. Mathur Dinesh,Handling Group Discussion,Bookhive’s
f. Thorpe Edgar, Winning at Interviews, Dorling Kindersle

g. Times of India
h. HT Mint
i. Magazine and editorial sections of newspapers
Page 82 of 93
i. Class Participation -5
ii. Online Tests - 10
iii. Conduct - 10
iv. News Digest - 15
v. Case Study -15
vi. Group Discussion -10
vii. Data Interpretation and Logical Reasoning -15
viii. Presentation/Extempore -20
________________________________________________________________
Total 100
5. Class Policy:
Mrs. Upasana Diwan

Course Instructor
Note: All the scheduled activities of mentorship are under MSD classes.
Page 83 of 93
Mentorship Time Table w.e.f. January, 2011
MBA – IInd Semester, (Sections - A)
Mentorship Coordinator:- Ms.Arpita Kaul Mentorship Co-Coordinator- Ms. Richa Joshi
Date 9:15- 10:15- 11.30-12:30 12:30-1: 30 2:00- 3:00 PM 3:00-4:00 4:00-5:00
10:15 11:15 A.M PM PM PM PM
A.M
28-Jan MSD(UD) DI&LR CS(HR) ND Library
UD SD AK DL,AK
11-Feb ND PPT GD MSD Library
Tea Break 11.15 - 11.30 A.M.
AC,RJ AK VD,DL UD
18-Feb MSD(UD) DI&LR Library
Lunch 1:30- 2:00 PM

CS(MM) ND
UD SD VD AK
11-Mar ND PPT CS(FM) MSD Library
SB AK UD UD
25-Mar MSD CS(HR) DI&LR ND Library
UD SB SD DL
1-Apr ND GD CS (MM) MSD Library
RJ AK,RJ AC UD
8-Apr MSD(UD) PPT DI&LR ND Library
AK SD RJ
15-Apr ND PPT MSD Library
VD,DL AK UD
29-Apr MSD(UD) DI&LR CS (FM) PPT Library
Page 84 of 93
SD RJ SB
MSD Managerial Skill Development Ms. Upasana Diwan (UD) CS Case Study
ND News Digest GD Group Dicsussion
Data Interpretation&Logical
DI&LR Reasoning Online Quiz PPT Presentation/Extempore
Dr. Ashish
Richa Joshi AC
SB Ms.Sonika Bhoj RJ Chandra
Dr. Vikas Ms. Deepti
DL
SD Ms.Surabhi Deshpande VD Dahiya Laroia
Mr. Amit
AK Ms.Arpita Kaul AKG Kumar Gupta
Ms. Arpita Kaul Ms. Kiran Vasishtha Prof. Col. (Retd.) Mahander Singh
Mentorship Coordinator Dean Director General
Page 85 of 93
Mentorship Time Table w.e.f. Jan, 2011
MBA – IInd Semester, (Sections - B)
Date 9:15- 10:15- 11.30- 12:30-1: 2:00- 3:00- 4:00-5:00 PM
10:15 11:15 12:30 PM 30 PM 3:00 PM 4:00 PM
A.M A.M
28-Jan ND CS(HR) DI&LR MSD Library
AK,DL SB SD UD
11-Feb MSD GD PPT ND Library
UD RJ,DL AK SB
Tea Break 11.15 - 11.30 A.M.
18-Feb ND CS(MM) DI&LR MSD Library
Lunch 1:30- 2:00 PM

RJ AC SD
UD
11-Mar MSD CS(FM) PPT ND Library
UD RJ AK SB
25-Mar ND DI&LR CS(HR) MSD Library
AC SD AK UD
1-Apr MSD CS(MM) GD Library
ND
UD VD RJ,DL
AK
8-Apr ND DI&LR PPT Library
MSD
AKG,AK SD AK UD
15-Apr MSD ND PPT Library
UD RJ AK
29-Apr PPT CS(FM) DI&LR MSD Library
Page 86 of 93
SB AKG SD
UD
Managerial Skill
MSD Development CS Case Study
ND News Digest GD Group Dicsussion
Data
Interpretation&Logical
DI&LR Reasoning Online Quiz PPT Presentation/Extempore
Ms.Richa Dr. Ashish
AC
SB Ms.Sonika Bhoj RJ Joshi Chandra
Dr. Vikas
DL Ms. Deepti Laroia
SD Ms.Surabhi Deshpande VD Dahiya
Mr. Amit
AKG Kumar UD Ms. Upasana
AK Ms.Arpita Kaul Gupta Diwan
Ms. Arpita Kaul Ms. Kiran Vasishtha Prof. Col. (Retd.) Mahander Singh
Mentorship Coordinator Dean, Academics Director General
Page 87 of 93
________________________________________________________________________
Library Rules
1. The institute library is open to all the students and staff of RDIAS. The Library is
meant to be used for academic and reference study. Students shall have to apply
for the membership on prescribed application form available in the library on
request.
2. Each member will be issued an identity card on which two books can be issued.
Identity card is not transferable. The students himself/herself will be responsible
for misuse of his/her card.
3. Loss of identity/library card must be reported to the librarian immediately. New
Card will be issued against payment of fine of Rs. 100/-. The member shall
continue to be responsible for any misuse/ implication due to loss of his/her card.
4. All users must maintain absolute silence in the library. Members indulging in
conversation, consultation, or creating any disturbance in the library will be
summarily expelled from the library.
5. All users are not allowed to bring their personal books, mobile phone or
belongings in the library otherwise a minimum fine of Rs. 100 shall be charged.
6. Every student has to show his/her identity card at the entrance and signed in the
users register.
7. Before entering the library ensures that your mobile is switched off/silent mode
otherwise a minimum fine of Rs. 100 shall be charged.
8. In case any student keeps his mobile in ringing tone and if it rings in the library it
would be taken as a serious offence and stern action will be taken against him/her.
Page 88 of 93
9. Misbehavior with the library staff, stealing or damaging books, journals,
magazines etc. shall be considered an offence for which strict disciplinary action
will be taken against the defaulter.
10. The Librarian reserves the right to recall any book issued to the borrower even
prior to the due date, if necessary.
11. Each book shall be issued for a maximum of seven days only at a time. No books
shall be reissued for more than one time consecutively.
12. All library books must be returned on the circulation counter on or before due
date. For late return prescribed fine will be payable at the rate of Rs. 5/- per day.
Habitual/ regular defaulter may be barred from getting books issued.
13. For books lost, marked, disfigured, or damaged will have to be replaced or double
the price of the book/periodical/newspaper as on record will have to be paid by
the borrower.
14. In case of any other property damage the defaulter will have to make the good the
loss.
15. Facility for photocopying is available on cost within the Institute.
16. At the end of the every academic semester/session students will have to return all
the books issued to him/her and obtain a no dues certificate from the librarian. All
the books must be returned by the last working day of the
semester/commencement of the preparatory holidays (Whichever is later), failing
which the user will be charged Rs. 5/- (Rupees five only) per book for each day of
delayed period.
17. While borrowing a book it is his/her responsibility to ensure that the book is in
good condition and any damage to the book should be brought to the notice of the
librarian before the book is issued. In case any damage/disfigurement is noticed at
the time of the receipt of books he/she will have to replace the book or will pay
double the price of the book(s).
18. Students are strictly advised not to keep their valuables like Cash, Jewellery,
Mobile etc. in the library property shelves. In case of lost the institute will not be
responsible for the same.
18. Dossiers & Handouts issued to faculty members only for one day and should be
returned on the same day
Page 89 of 93
19. Project works are not to be issued to faculty as well as students. These are for
reference in the library only
20. No body is allowed to consume eatables and to take water bottles inside the
library premises (Except Library Staff)
21. Periodicals are not to be issued to any student. Students can borrow periodicals
only for photocopy purpose and should be returned on the same day.
22. Faculty members can issue the old issues of periodicals for a week and new issues
of periodicals will not be issued to any body. Faculty can borrow new issues of
periodicals only for photocopy purpose
23. Maximum number of two CDs will be issued at a time to students and Faculty.
24. Students & Faculty members are allowed to borrow Question papers & Syllabus
for photocopy purpose and should be returned on the same day
25. Specimen copies of book are only for reference. Faculty can borrow one specimen
copy of book at a time.
Page 90 of 93
________________________________________________________________________
Computer Lab Rules
1. The students are advised to inspect their computers at the beginning of the class to see
that they are in proper working condition.
2. The students should use the computer labs only when the facilities are being
supervised.
3. The students should not allow others to use their assigned class computers during the
class and ensure that before leaving the classroom their work area is clean as well as
in order in all respects.
4. The students are not supposed to enter the control panel or BIOS of the computer or
run a window explorer program. They should not examine or alter any computer
operating system, change any control panel settings or BIOS setting.
5. Mobile phones must be switched off in the lab and the defaulter would be imposed
minimum fine of Rs.100/- at least or/ and any disciplinary action deemed fit by the
institute can also be taken.
6. Food or beverages are not allowed in computer labs. Consumables and belongings
should be left in the lab cabins provided for the purpose on their own risk.
7. The behavior in the labs must be conducive to academic pursuits. Use of internet for
non-academic pursuits is not permissible. Playing computer games, rude behavior,
loud music, etc., are not allowed.
8. Damage caused by any student in the computer labs will have to be compensated by
the student(s).
9. The students should not use the floppy/CD/pen-drive without permission of lab In-
charge or instructor.
Page 91 of 93
10. Students should maintain decorum in the lab. Any misconduct shall be strictly dealt
with.
11. The students are instructed not to delete, erase or alter any files, folders, icons,
shortcuts or computer applications. They should not save, copy or download any file
outside the scope of class assignments onto class computers or onto the computer
network without instructor’s permission.
12. The students are advised not to disconnect, tamper with or move any computer,
computer parts (not even a mouse or mouse pad), or connect cables without
instructor’s prior permission.
13. The students should not use computers other than the assigned one, for the class
work.
Page 92 of 93
LIST OF HOLIDAYS (Jan.-July 2011)
S.NO HOLIDAY DATE DAY
1 Republic Day January 26 Wednesday
2 Milad-Un-Nabi or Id-E- February 16 Wednesday
Milad(Birthday of prophet
Mohammad)
3 Maha Shivratri March 02 Wednesday
4 Holika Dahan March 19 Saturday
5 Ram Navami April 12 Tuesday
6 Mahavir Jayanti April 16 Saturday
7 Good Friday April 22 Friday
8 Buddha Purnima May 17 Tuesday
Page 93 of 93

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RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

(Affiliated to G.G.S. Indraprastha University, Delhi)

Classes: Monday to Friday

MBA 2nd Semester

Batch: 2010 – 2012

Class Coordinators: Ms.Surabhi Deshpande (Sec-A)

11.15-11.30 A.M Tea Break

1:30- 2:00 PM Lunch

MS106 Marketing Management Dr. Ashish Chandra AC

MS108 Business Research Ms. Kiran Vashistha KV

MS110 Operations Management Ms. Richa Joshi RJ

Ms. Deepti Laroia

Name of the Faculty

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

The cases are as follows:

This unit would help the students UNIT-III

The cases are as follows:

Review Class may be taken to discuss those topics/ areas where

iii. Methodology: An appropriate mix of Class Lecturers, Discussions, Role

3) Written Surprise Test (One Hour)

4. Suggested Text Book:

5. References & Readings:

7. Newspapers & Magazines

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

i To provide a basic understanding of the critical importance of financial

46 Introduction . To make the students understand Basic Unit – IV

v. Methodology: An appropriate mix of Class Lecturers, Discussions, Role Plays,

At least one corporate All Class

6. Suggested Text Book:

5. References & Readings:

7. Newspapers & Magazines

CA Amit Kumar Gupta

Prof. (Dr.) Ashish Chandra

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

The course attempts to empower candidates / students / marketers in crucial areas of

i To develop among students the specialized knowledge of the various

Questions on the basis of case will be discussed in the class.

Questions on the basis of case will be discussed in the class.

Questions on the basis of case will be discussed in the class.

vii. Methodology: An appropriate mix of Class Lecturers, Discussions, Role Plays,

7) Corporate & Academic Guest Lectures

Corporate and Academic All Class

3. Suggested Text Book:

4. References & Readings:

6. Newspapers & Magazines

Prof. (Dr.) Ashish Chandra

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

The course aims at equipping students with an understanding of the research

Different Cases will be discussed to enrich the knowledge of the students

To inform the students about Unit – II

Case Studies- Kellog’s, Performance of General Motors in India.

To inform the students about Understanding Unit - IV

Methodology: An appropriate mix of Class Lecturers, Discussions, Demonstration,

Activity / Exercise Description Participants & Pedagogy

4. Suggested Text Books:

7. Newspapers & Magazines

8. Internal Evaluation Scheme

(Individual Term Paper, Written Assignment, ProjectConduct of practical and practical

c) Individual Presentation/Viva-Voce/Group Discussion 10 marks

Ms. Kiran Vasishtha

Ms. Richa Joshi

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES