AMS Section Group No Project Name Bucket Name CV Points Project Members

A 2 Brand Launch Strategy (Digital Content Marketing) Live project, Bombay 1. Developed digital sub-brand launch strategy for Bombay Shaving Company as a live project 310_Pulkit_Goel
Shaving Company, 2020 2.. Drafted digital brand launch strategy of Bombay Shaving Co. to attain ~10k followers in 2 months 207_Kumar_Shubham
3. Crafted digital launch strategy for Bombay Shaving Co.’s sub-brand to attain 50k webpage views 323_Rashmi_Kashyap
4. Recommended channel formats, content mark. ideas & amplification routes for sanitisation product 461_Varun_Singla
5. Performed competitive benchmarking of sanitisation brands across SM platforms; recommended growth strategies 418_SNEHAL_TOPPO
6. Studied santisation brands & conducted primary research to ideate content ideas & amplification channels 204_Kritika_Nangia

A 3 B2B Marketing, BSC Live project, Bombay 1. Analysed 24 brands using brand resonance, size & possibility of tie-up; negotiated with 7 for B2B alliances 149_GULFAM_VIRDI
Shaving Company, 2020 2. Devised targeting framework for corporate gifting; suggested e-vouchers & gifting catalogue practices 160_HARSH_AWASTHI
248_MOUNIKA_CHHAPA
50_AMRITA_SINGH
321_RAMIT_ARORA
242_MITHILA_S VINOD

A 4 Maximizing CLTV for Artpillz(Product Strategy) 1. Live project, Artpillz Recommended content marketing initiatives to maximize annual recurring revenue across B2B & B2C segments 342_Sachidanand_KS
Productions & Events 2020 Recommended marketing initiatives to maximize annual recurring revenue across B2B & B2C segments 72_Anu_Chaudhary
2. Live project, Artpillz, Recommended marketing strategy to enhance B2B & B2C customer loyalty for increased recurring revenue 197_Kishore_K S
2020 Envisaged new offerings to improve CLTV by 40% , by conducting feasibility study with 50+ stakeholders 226_Manish_Kumar_Yadav
3. Marketing Strategy Ideated new offering to improve CLTV by 40%, by conducting feasibility study with 50+ stakeholders 44_Akshay_Kumar_Garg
Project, Artpillz, 2020 Envisaged new offerings to improve CLTV, by conducting feasibility study with 50+ stakeholders 110_brabim_sahoo
Ideated new offering to improve CLTV, by conducting feasibility study with 50+ stakeholders
Identified 10+ strategic & inorganic tie-up opportunities for lead generation by doing extensive primary research
Conducted secondary research to identify new potential customers to increase engagement & earning potential

A 5 Pricing strategy for Artpillz productions Academic Projects/Live Clustered the businesses based on geographies and analyzed both B2C and B2B pricing plans 180_Gnana_Prakash
Project, Artpillz Clustered the businesses based on prices, analyzed B2C and B2B pricing in music production 134_Ragamitha_Ganji
Productions,2020 Devised a predictive pricing strategy for ArtPillz with 60+ interviews & utilizing positive arbitrage 324_RatnaMahitha_Chukka
Designed market entry pricing strategy by conducting market research & interviewing 60+ studios 253_LakshmiDeepak_Munnangi
Devised a predictive pricing model for ArtPillz Productions with 60+ interviews solving negative artibtrage 407_Shunmuga Ashok_R
Designed market entry pricing strategy by conducting market research & analysing prices of 60+ music studios
Segmented the Indian cities into 4 tiers and analyzed both B2C and B2B pricing plans for 60+ music studios
Devised market entry pricing strategy by conducting market research

A 6 345_Sahib_Chawla
387_Shiba_Prasad_Sahoo
Live project, Bombay 354_Sameer_Lekkihal
BSC Promoter Strategy Shaving Company, Recommended motivation strategy, selling aids and in-store activations by benchmarking comparable brands 454_V_Ashish_Chauhan
Studied consumer journey & in-store activities
2020 386_Shashank_Garg
412_Siddhi_Goel

A 7 Consumer insight and GTM for video sharing social network Live Project, Manch 2020 1. Conducted 30+ in-depth interviews to identify 7 media consumption behaviors showcased by key demographics 374_Sayan_Ghosh
platform 2. Strategized a 3 phase launch strategy to increase penetration of digital media platform in Indian rural market 305_Preetam_Rathod
3. Performed competitive benchmarking of 10 apps using 3 KPIs in video-sharing social network space 141_Amardeep_Gavit
267_Nitin_Yadav
104_Bharat_Singh
287_Piyush_Kedia
A 8 Devise a high-level marketing strategy for Mary Jane LLP to Live Project, Mary Jane LLP 1. Conducted primary research with 150+ participants to establish contemporary perception of Hemp products 94_Ashutosh_Dubey
increase favorable public perception '20 2. Crafted marketing strategy by identifying channels, tones & campaigns to build industrial Hemp awareness 120_Deepanshu_Raj
3. Performed Qualitative & Quantitative research with 150+ participants to gauge perception of Hemp products/Mary Jane LLP 424_Sourav_Sarkar
4. Created Campaign and Communication Strategy based on Benchmarking and Brand Perception Mapping 185_Sheetal_Kamthewad
5. Designed Go-To-Market strategy and suggestions for better marketing funnel conversion rate based on insights 347_Sahil_Sandilya
442_Swetabh_Suman

A 9 Community to Commerce - Growth Hack Strategy for E-Commerce Growth 1. Performed competitive benchmarking and conceptualized 3-fold community development growth strategy 379_Shrenik_Shah
Bombay Shaving Company Strategy 2. Devised content marketing strategy to achieve 20% engagement & 5% conversion rate on online platforms 447_Thanu_Reddy
3. Formulated E2E Community dev. strategy for bearded men & recommended 10 monetization avenues 33_Aishwarya_Ganveer
481_Sandeep_Yakkala
A 10 Marketing Strategy for Bombay Shaving Company Marketing Strategy / New For Marketing – (Box Name – Marketing Strategy) 334_Rohit_Patil
No Touch Salon Category Launch / Category 1. Developed mkt. strategy for BSC Salon Launch; Designed 30+ ATL & BTL campaigns for 50L+users 300_Pratibha_Ojwani
Launch Strategy 2. Proposed multi-channel 6-month media plan basis comp. benchmarking; optimized for CPC & CAC 244_Mohena_Srivastava
3. Formulated multi-channel 6-month media plan basis comp. benchmarking; optimized for CPC & CAC 188_Karan Bir Kansal
For Consulting –(Box Name – Category Launch Strategy)
4. Developed new category launch strategy for BSC Salon; Designed 30+ campaigns for 50L+ users
5. Prepared COVID response strategy & multi-channel 6-month media plan basis comp. benchmarking
Common-
6.Performed lead user analysis to improve customer acquisition & loyalty with target repeat rate 23%
7. Devised GTM Strategy for BSC No Touch Salon tailored for COVID
8. Devised launch Strategy for BSC No Touch Salon tailored for COVID
9. Performed lead user analysis identifying 360 degree plans targeting awareness, acquisitions & retentions

A 11 Go to Market strategy for Artpillz in digital space Live project, Artpillz
Entertainment Pvt. Ltd.
2020
B 1 Maximizing CLTV for Artpillz (Product Strategy) Live Project
Artpiltz
Marketing Strategy, '20
1. Analyzed Artpillz's social media presence, conceptualized 1-year digital marketing roadmap & growth strategy 218_M Anirudh_Sharma
2. Conducted keyword research & SEO audit, proposed backlinks integration to boost VTC, landing rates 286_Pitour_Murmu
3. Formulated 4 phase marketing plan to optimize CAC by analyzing 100+ customers' digital journey 175_JayKrishanMech_Baruah
4. Proposed prototype dashboard design for tracking of customer and business KPIs viz CTR, CPA, CPL, NPS 174_Jay_Vasani
5. Carried out primary and secondary market research(20+ artists), studied social media impact by type and timing 391_Shivam_Sahu
6. Identified 5 strategic tie-up opportunities and digital platforms for lead generation & onboarding budding artists
7. Conceived a 5point content marketing strategy with a potential to scale up brand equity, CLTV and ARR
1. Conceptualized 5-driver strategic model to maximize CLTV & ARR across Artpillz’s B2B & B2C segments 95_Ashwani_Kumar
2. Ideated content marketing strategy with potential to scale up user acquisition, web traffic & onsite engagement 414_Sikruti_Dash
3. Identified 14 strategic tie-up opportunities for lead generation by conducting 50+ stakeholder interviews 338_Rudra_Prasad_Sahu
343_Sachin_Sadawarte
404_Shubhashree_Subhrasmita_D
as
421_Somali_Sahoo

B 2 To build a go-to-market strategy of building an active digital Live project, Bombay 1. Formulated GTM strategy to target $1 M digital community for a new sub-brand ‘Beardinator’ 135_Gargi_Mahato,
community of bearded men for a new sub-brand - Shaving Company, 2020 2. Enhanced search queries & organic traffic upto 30% by advising leadership on social media strategy 390_Shivam_Chopra,
Beardinator 31_Adwait_Manoj_Wagh,
436_Suruchi_Agarwal,
302_Prativa_Das,
332_Ritija_Monali

B 3 Devise a high-level marketing strategy for Mary Jane LLP to Live Project, Mary Jane LLP 1.Conducted primary research with 150+ participants to establish contemporary perception of Hemp products 258_Nidhi Chachria
increase favorable public perception '20 2.Crafted marketing strategy by identifying channels, tones & campaigns to build industrial Hemp awareness 282_Parth Solanki
3.Primary research of 150+ target customers to understand buying behaviour for cannabinoids products 471_Vipul Yadav
4.Devised marketing commu. strategy for hemp-based products to enhance positive public perception 79_Anusha S
316_Raj Patel
B 4 Marketing Strategy for Bombay Shaving Company No touch Salon Target ~ 600 1.Formulated end-to-end GTM strategy with approx. 71k niche targeted customer in South Delhi region 367_Sarvamangala Gupta
No Touch Salon customers per month 2.Designed completely data driven digital sales funnel for customer retention and acquisition via (re/) targeting 3.Developed Awareness 480_Yajurv_Algoter
campaign, reach 3.8 lakhs| Envisaged end-to-end media planning and budget allocation 57_Anisha_Dhandha
4.Ideated WhatsApp engine and Related partnerships to increase overall customer base and website traffic 195_Kaustav_Saha
5.Envisaged end-to-end awareness ATL campaign with media planning & budget allocation 98_Ayeshni_Dasgupta
6.Ideated digital marketing plan & identified related partners to increase website engagement 260_Niharika_Gupta
7. Developed end-to-end Go To Market strategy for Bombay Shaving Company - ‘No Touch Salon’
8. Conducted primary research, designed in-salon experience & formulated marketing plan (reach 3.8L)
9. Strategized GTM and promotions targeting 3.8 lakh customers; budget 1 Lakh per month

5 Pricing Strategy for Artpillz Live project, Artpillz
Pricing Strategy
Aug-Sep'20
1. Developed predictive pricing model by conducting market research & analysing prices of 90+ music studios 78_Anurag_Mallick
2. Reduced cost by 20% for a B2B media start-up by devising optimal pricing strategy to solve negative arbitrage 85_Aritra_Bhattacharya
3. Segmented Indian states and cities into 5 tiers based on the B2B and B2C prices of 90+ music studios 358_Sandip_Mondal
359_Sanghamitra_Sarkar
425_Souvik_Mukhopadhyay
428_Subhrajit_Mandal
B 6 Marketing strategy for Manch App Live Project, Manch App,
2020
B 7 Insights for Investor Pitch -
World of Webinar. Live
Projects WOW (July'20-
Sept'20)
B 8 Live project, BSC, 2020
B2B Marketing, BSC
B 9 Digital Marketing for Artpillz Live Project - Digital
marketing and growth
strategy for Artpillz (Aug-
Sept'20)
B 10 Youtube market strategy(Digital Marketing) Live Project, Bombay
Shaving Company, Sep'20
B 11 BSC Promotion Strategy Live project, Bombay
Shaving Company, 2020
B 5 Pricing Strategy for Artpillz Live project, Artpillz
Pricing Strategy
Aug-Sep'20
- Devised end-to-end marketing strategy; partnered with 30+ leads for digital promotions across 4 channels 103_Deva Kumar_Bendi,
- Conducted market research for micro-vloggers; analysed 6 influential factors of prospect customer group 142_Varunsaketh_Gedela,
- Developed templates and execution strategies for tangible improvements in the user experience of app 297_Prashant_Dangi,
307_Priyanka_Meena
167_Hitesh_Bhandari
361_sanket_rajbhoj
Identified growth levers, revenue streams & monetization opportunities for webinar aggregator platform 64_Ankit_Gupta
Built models to project growth in adoption across sectors; estimated size & growth rate of Indian webinar market 274_Pallavi_Barkade
Consulted 40+ stakeholders to identify use cases of webinars in Education, Healthcare & Entertainment 340_S_Aparajita
Evaluated ₹200 Crore opportunity in webinar industry aided by disruption in content consumption & distribution 211_Lakshay_Gupta
Estimated market size & growth potential of webinars through 40+ PIs & surveys & secondary research 9_Aayushi_Mangla
Conducted secondary research to identify growth segments in EdTech, Healthcare, Job Skills & Entertainment 183_Sagar_Kakad
Generated insights for investor pitch by identifying market size, growth levers, monetization opportunities & revenue streams
Consulted 40+ veterans to identify use cases of webinars in Education, Healthcare & Entertainment
Worked with cofounder to scope ₹200Cr webinar mkt and pinpoint growth opportunities & monetization model
Synthesized investment collateral fundraise; consulted 40+ stakeholders to ideate use-cases in education & healthcare
1. Designed and implemented prioritization engine to reduce CAC, identified 50+ potential target companies. 080_Apoorva_Agrawal
2. Conceptualized prioritization engine to find new B2B leads & reduce CAC, identified 50+ potential target companies 452_Utkarsh_Agarwal
3. Designed partnership strategy for 4 niche industries incl. wearables, home service aggregators, fitness & travel merchandise 234_Mayank_Kumar
4. Conceptualised growth strategy by analysing competitive landscape and conducting market research 202_Krishma_Gupta
5.Designed & implemented prioritization engine to reduce CAC for corporate gifting, identified 50+ companies 71_Anshu_Bhatia
1. Conducted keyword research and SEO audit, proposed backlinks integration to boost VTC, landing rates 268_Nupur_Goel
2. Formulated 4 phase marketing plan to optimize CAC by analyzing customers' digital journey 400_Shubham_Singh
3. Proposed prototype dashboard design for tracking of customer and business KPIs viz CTR, CPA, CPL, NPS 162_Harshita_Agarwal
4. Conceptualuzed digital growth strategy by conducting primary research(10+artists), and benchmmarking against competitors 266_Nitin_Jaiswal
5. Identified 5 strategic tie-up opportunities & digital platforms for lead generation & onboarding budding artists 240_Milind_Nimbal
6. Conceived a 5point content marketing strategy with a potential to scale up brand equity, CLTV and ARR
382_Shalini_Saraswat
1. YouTube Marketing Strategy, Appreciations from Director - Marketing(Mr. Samriddh), Google Analytics 401_Shubham_Singh,
2. Ideated YouTube marketing plan to enhance user engagement & increase subscription by 500% in 3 months 398_Shruti_Gupta,
3. Conceptualized content strategy through internal & external benchmarking and primary research of 200+ users 184_Vikas_Kamble,
228_Manoj_Gowda,
439_Swathi_Maloth,
74_Anuj_Kumar
1. Developed promotion, motivation strategies & in-store activations to attain 3X increase in assisted sales 231_Mata_Aishwarya
2. Recommended motivation strategy, selling aids and in-store activations by benchmarking comparable brands 458_Vamsi Krishna _V
3. Studied consumer journey & in-store activities by visiting 3+ stores to design roadmap for successful sales promotion/Studied 158_Harish_R K
consumer journey & in-store activities by visiting 3+ stores to plan successful sales promotion 182_K_Venu Gopal
4. Developed promoter strategy to increase efficiency of assisted selling and to target 3x increase in sales 484_Dhanushmanth_Yenugu
5. Developed
1. Strategized GTM and
predictive promotions
pricing model bytargeting 1.8market
conducting lakh customers-
research &budget of Rs.1
analysing lakh/month
prices of 90+ music studios 78_Anurag_Mallick
2. Reduced cost by 20% for a B2B media start-up by devising optimal pricing strategy to solve negative arbitrage 85_Aritra_Bhattacharya
3. Segmented Indian states and cities into 5 tiers based on the B2B and B2C prices of 90+ music studios 358_Sandip_Mondal
359_Sanghamitra_Sarkar
425_Souvik_Mukhopadhyay
428_Subhrajit_Mandal