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2. What is offshoring?
It basically describes the process of when a firm recalls back in-house the
services that it previously outsourced to another company. The term is often
used interchangeably with the term “insourcing”, although insourcing can refer to
running a process “in-house” in general and not only to activities that had at
some point been outsourced
4. What are the risks in outsourcing?
Outsourcing can be very risky, with roughly half of all outsourcing agreements
failing, because of inadequate planning and analysis. The major risks involved
are:
● Cost savings
● Gaining outside expertise that comes with specialization
● Improving operations and service
● Maintaining a focus on core competencies
● Accessing outside technology
Capacity Planning
1. What is the difference between efficiency and effectiveness?
Ans. Effective capacity is the capacity firm expects to achieve given the existing
operating conditions. And design capacity is the capacity at an inventory theoretically
that is possible to achieve under ideal conditions.
Actual output = Effective capacity – lost output
Efficiency = actual output / effective capacity
Utilization = actual output / design capacity
2. What is Economies of Scale and Economies of Scope?
Ans. Economies of scale: Economies and diseconomies of scale often dictate an
optimal size for a facility. There is an inverse relationship between the volume of
output of goods and services and the fixed costs per unit to a company. Economies
of scale exist when average cost declines as size increases, whereas diseconomies
of scale occur when a larger size raises the average cost.
Economies of scope: Economy of scope states the average total cost of a company's
production decreases when there is an increasing variety of goods produced.
Economy of scope gives a cost advantage to a company when it produces a
complementary range of products while focusing on its core competencies. Economy
of scope is an easily misunderstood concept, especially since it appears to run
counter to the concepts of specialization and scale economies. One simple way to
think about economy of scope is to imagine that it's cheaper for two products to
share the same resource inputs (if possible) than for each of them to have separate
inputs.
3. Break-Even Analysis?
Ans. Break-even point is basically a point at which the cost of production is equal to
the revenue that is generated. Beyond which the company operates on profit corridor
and beneath which operates on loss corridor. A company’s position at any moment
must be beyond the breakeven point.
Location Strategies
1. What are the factors affecting location Decisions? Name the Factors and how
are they
important?
Ans.
5. What is GIS?
Ans. A geographic information system (GIS) stores, accesses, displays, and links
demographic information to a geographical location.
Here are some of the geographic databases available in many GISs:
◆ Census data by block, tract, city, county, congressional district, metropolitan area,
state,
and zip code
◆ Maps of every street, highway, bridge, and tunnel in the U.S.
◆ Utilities such as electrical, water, and gas lines
◆ All rivers, mountains, lakes, and forests
◆ All major airports, colleges, and hospitals
Layout Strategies
1. What are the types of Layout? With examples.
There are 4 basic types of layout:
a. Product layout
b. Process layout
c. Fixed position layout
d. Cellular layout
e. Office layout
f. Retail layout
g. Warehouse layout
a. Product layout
This type of layout is generally used in systems where a product has to be
manufactured or assembled in large quantities. In product layout the machinery and
auxiliary services are located according to the processing sequence of the product
without any buffer storage within the line itself. Examples include automobile
manufacturing. Pictorial representation is shown:
b. Process Layout
In a process layout, (also referred to as a job shop layout) similar machines
and services are located together. Therefore, in a process type of layout all drills are
located in one area of the layout and all milling machines are located in another
area. A manufacturing example of a process layout is a machine shop. Process
layouts are also quite common in non-manufacturing environments. Examples
include hospitals, colleges, banks, auto repair shops, and public libraries. Pictorial
representation is shown:
d. Cellular layout
Cellular manufacturing is a type of layout where machines are grouped
according to the process requirements for a set of similar items (part families) that
require similar processing. These groups are called cells. Therefore, a cellular layout
is an equipment layout configured to support cellular manufacturing. Processes are
grouped into cells using a technique known as group technology (GT). Group
technology involves identifying parts with similar design characteristics (size, shape,
and function) and similar process characteristics (type of processing required,
available machinery that performs this type of process, and processing sequence).
e.Office layout
Office layouts require the grouping of workers, their equipment, and spaces
to provide for comfort, safety, and movement of information. The office layout is
based on the principle of division of labor. If the principle of division of labor is
applied, every job of an office can be divided into many sections. All the sections
may not be possible to accommodate in one room or on the same floor. Hence,
office layout ensures fully utilization of office space and the efficiency of operation is
high.
Here are two examples:
● When Deloitte & Touche found that 30% to 40% of desks were empty at any
given time, the firm developed its “hoteling programs.” Consultants lost their
permanent offices; anyone who plans to be in the building (rather than out
with clients) books an office through a “concierge,” who hangs that
consultant’s name on the door for the day and stocks the space with
requested supplies.
● Cisco Systems cut rent and workplace service costs by 37% and saw
productivity benefits of $2.4 billion per year by reducing square footage,
reconfiguring space, creating movable, everything-on-wheels offices, and
designing “get away from it all” innovation areas.
f.Retail layout
Retail layouts are based on the idea that sales and profitability vary directly
with customer exposure to products. Thus, most retail operations managers try to
expose customers to as many products as possible. Studies do show that the
greater the rate of exposure, the greater the sales and the higher the return on
investment. The main objective of retail layout is to maximize profitability per square
foot of floor space.
Example:
A critical element contributing to the bottom line at Hard Rock Cafe is the layout of
each cafe’s retail shop space. The retail space, from 600 to 1,300 square feet in
size, is laid out in conjunction with the restaurant area to create the maximum traffic
flow before and after eating. The payoffs for cafes like this one in London are huge.
Almost half of a cafe’s annual sales are generated from these small shops, which
have very high retail sales per square foot.
g.Warehouse layout
The objective of warehouse layout is to find the optimum trade-off between
handling cost and costs associated with warehouse space . Consequently,
management’s task is to maximize the utilization of the total “cube” of the
warehouse—that is, utilize its full volume while maintaining low material handling
costs. We define material handling costs as all the costs related to the transaction.
This consists of incoming transport, storage, and outgoing transport of the materials
to be warehoused. These costs include equipment, people, material, supervision,
insurance, and depreciation. Effective warehouse layouts do, of course, also
minimize the damage and spoilage of material within the warehouse.
Facility exterior
● Exterior design
● Singage
● Parking
● Landscape
● Surrounding environment
Facility interior
● Equipment
● Layout
● Air quality
● Music
6. What is ASRS?
Automated Storage and Retrieval Systems (ASRS) consists of a variety of
computer-controlled systems for automatically placing and retrieving loads from
defined storage locations. Automated storage and retrieval systems (ASRS) are
typically used in applications where:
● There is a very high volume of loads being moved into and out of storage
● Storage density is important because of space constraints
● No value is added in this process (no processing, only storage and
transport)
● Accuracy is critical because of potential expensive damages to the load
The basic components of an ASRS are:
● Storage and retrieval machines
● Rack structure
● Conveyor (or AGV) interface
● Warehouse Control System
Storage and retrieval machines are designed to handle a wide range of load types,
but for the typical warehouse, this usually means pallet loads, individual cases or
totes, or both. An entire ASRS design is focused on the load handling (dimensions)
and speed of delivery for a particular load type. Key to the successful operation of
the system is the passing of load movement information between the existing
Warehouse Management System and the automated Warehouse Control System
(WCS). This WCS manages all of the automated equipment functions and tracks
load movements into and out of the system.
Benefits of ASRS include:
● Reducing the use of space and labour
● Consistent handling of product in a safe and secure manner
● Storage putaway rules managed by the WCS are always followed
● Real-time product tracking and identification is maintained
● Automated replenishment can facilitate order picking and consolidation
● Highly controlled storage environment, insuring no human access
Advantages:
Disadvantages:
· In this type of layout, the product is kept at a fixed position and all
other material; components, tools, machines, workers, etc. are brought
and arranged around it. Then assembly or fabrication is carried out.
Advantages:
Disadvantages:
· May result in increase space and greater work in process
· Requires greater skill for personnel
· Personnel and equipment movement is increased
· Requires close control and coordination in production and
personnel scheduling
Takt Time:
Cycle Time:
Cycle time = Production time available per day / Units required per day
1. Fabrication line
2. Assembly line
Both are repetitive processes, and in both cases, the line must be “balanced”;
that is, the time spent to perform work on one machine must equal or
“balance” the time spent to perform work on the next machine in the
fabrication line, just as the time spent at one workstation by one
assembly-line employee must “balance” the time spent at the next
workstation by the next employee.
A lack of coordination occurs either because different stages of the supply chain
have local objectives that conflict or because information moving between stages is
delayed and distorted.
a) Different stages of a supply chain may have conflicting objectives if each
stage tries to maximize its own profits, resulting in actions that often diminish total
supply chain profits
b) Not only does each stage focus on its own objectives, but information is also
often distorted as it moves across the supply chain because complete information is
not shared between stages.
The key cause of the bullwhip effect is the fact that each stage of the supply chain
uses orders from the previous stage as its historical demand. As a result, each stage
views its role as one of replenishing orders placed by the next stage. The key
replenishment is at the retailer, because that is where the final customer purchases.
When a single stage controls replenishment decision for the entire chain, the
problem of multiple forecasts is eliminated and coordination within the supply chain
follows.
Control may be in the hands of: A sophisticated retailer who understands demand
patterns. Walmart does this for some of its inventory with radio frequency ID (RFID)
tags.
15. What do you mean by Drop Shipping, Channel Assembly and Pass through Facility?
Pass through facility: A distribution center where the merchandise is held, but it functions
less as a holding area and more as a shipping hub.
Ex: FedEx warehouse next to the airport at Memphis can receive an order after a store
closes for the evening and can locate, package and ship the merchandise that night and
guarantees a delivery by morning.
Channel Assembly: It is an extension of pass through facility. It sends individual component
and modules rather than finished products to the distributor. The distributor then
assembles, tests and ships. Channel assembly treats distributors as manufacturing partners
rather than distributors. It is extremely successful in industries such as personal computers.
17. What do you mean by Electronic data interchange and Advance shipping notice?
Standardized data transmittal format for computerized communications between
organizations. Under EDI, data for purchase order, such as order date, due date, quantity,
part number, purchase order number, address, etc are fitted into EDI standard format. EDI
includes Advance shipping notice, which notifies the purchaser that the vendor is ready to
ship.
18. What are online catalogues and the three version of it?
Online catalogues or e catalogues facilitates a direct relationship between the company and
its clients. It enables faster decision making and improved responsiveness to market
demands.
1. Catalogs provided by vendors
2. Catalogs provided by Intermediaries
3. Exchanges provided by buyers
18.What are different type of auctions? How is reverse auction different from
all of them and where is it used?
Common types of auctions are listed below
open ascending price auction: This type of auction is arguably the most common
form of auction in use today. Participants bid openly against one another, with each
subsequent bid required to be higher than the previous bid.The auction ends when
no participant is willing to bid further, at which point the highest bidder pays their bid
open descending price auction: the auctioneer begins with a high asking price for
some quantity of like items; the price is lowered until a participant is willing to accept
the auctioneer's price for some quantity of the goods in the lot or until the seller's
reserve price is met. If the first bidder does not purchase the entire lot, the
auctioneer continues lowering the price until all of the items have been bid for or the
reserve price is reached
Sealed first price auction / First Price Sealed Bid Auction (FPSB): In this type of
auction all bidders simultaneously submit sealed bids so that no bidder knows the
bid of any other participant. The highest bidder pays the price they submitted. These
auctions are commonly called tendering for procurement by companies and
organisations, particularly for government contracts and auctions for mining leases.
sealed-bid second-price auction (Vickery Auction): This is identical to the sealed
first-price auction except that the winning bidder pays the second-highest bid rather
than his or her own. Vickrey auctions are extremely important in auction theory, and
commonly used in automated contexts such as real-time bidding for online
advertising, but rarely in non-automated contexts
Reverse Auction:. A reverse auction is a type of auction in which the roles of buyer
and seller are reversed. In an ordinary auction (also known as a 'forward auction'),
buyers compete to obtain goods or services by offering increasingly higher prices. In
a reverse auction, the sellers compete to obtain business from the buyer and prices
will typically decrease as the sellers underbid each other.
For business auctions, the term refers to a specific type of auction process (also
called procurement auction, e-auction, sourcing event, e-sourcing or eRA,
eRFP, e-RFO, e-procurement, B2B Auction) commonly used in government
procurement and the private sector
A Master Production Schedule determines how many end items will be produced
within specified periods of time. It breaks the sales and operations plan into specific
product schedules.
The process of developing an MPS includes two steps:
1) The first step is to calculate the projected on-hand inventory which is an
estimate of the amount of inventory available each week after the demand has been
satisfied.
2) The second step is to determine the timing and size of MPS quantities to
maintain a non-negative projected on-hand inventory balance.
The first input into a Material Requirement Plan is the Master Production schedule.
On the basis on MPS, MRP helps manage dependent demand inventory and
schedule replenishment orders.
The chase strategy refers to the notion that you are chasing the demand set by the
market. Production is set to match demand and doesn't carry any leftover products.
This is a lean production strategy, saving on costs until the demand – the order – is
placed. Inventory costs are low, and the cost of goods for products sold is kept to a
minimum and for a shorter length of time. This is common in industries where
perishables are an issue or with a company that doesn't have a lot of extra cash on
hand and doesn't want the added risks of loss, theft or unsold products. The
production schedule is based on orders and immediate demand.
For manufacturing firms, the luxury of building up inventories during periods of slack
demand allows coverage of an anticipated time when demand will exceed capacity.
Services cannot be stockpiled or inventoried, so they do not have this option. Also,
since services are considered "perishable," any capacity that goes unused is
essentially wasted. In industries such as banking, trucking, and fast foods, aggregate
planning may be easier than in manufacturing. Controlling the cost of labor in
service firms is critical. Successful techniques include:
Bills of material may be organized around product modules. Modules are not final
products to be sold but are components that can be produced and assembled into
units. They are often major components of the final product or product options. Bills
of material for modules are called modular bills. Modular bills are convenient
because production scheduling and production are often facilitated by organizing
around relatively few modules rather than a multitude of final assemblies. This
approach allows the MPS to be prepared for a reasonable number of items.
Planning bills are groups of items in a bill of material format that reflect how an item
is sold, rather than how it is built. Planning bills allow you to account for the variety of
possible options and features that might be included as components in a saleable
end item.You can use a planning bill to configure a hypothetical average parent item
that is not actually manufactured, but represents the components needed to satisfy
demand for all the combinations of options and features that you expect to sell.
What is MRP?
Material requirements planning (MRP) is a system for calculating the materials and
components needed to manufacture a product. It consists of three primary steps:
taking inventory of the materials and components on hand, identifying which
additional ones are needed and then scheduling their production or purchase.
It's important to note that MRP and lean production are not the same and are
considered by some practitioners to be antithetical, though some say MRP can help
with lean production. MRP is considered a "push" system -- inventory needs are
determined in advance, and goods produced to meet the forecasted need -- while
lean is a "pull" system in which nothing is made or purchased without evidence of
actual -- not forecasted -- demand.
Fixed pegging
With fixed pegging the assignment of a receipt element to a requirements element
remains fixed during planning.
Dynamic pegging
A time fence can be defined as a series of time intervals specifying the types of order
changes that are allowed. Time fences can be categorized as –
1. Demand Time Fence (DTF) – In this type, there is a designated period in which
the MPS is frozen. The DTF starts with the present period, extending into the future,
with relatively few periods. In demand time fence, freezing the MPS means not
allowing any type of changes to the existing schedule.
2. Planning Time Fence (PTF) – Involves, a designated period during which the
master scheduler is allowed to make changes. The PTF starts after the DTF ends
and extends further into the future.
3) Measure-
Overall equipment effectiveness (OEE) is a set of performance metrics that fit well in
a lean environment. Also, PMTS, methods-time measurement, cost analysis and
perhaps time study can be used to evaluate the wastes and IT effectiveness in the
operational processes.
Scheduling -examples: At salon, prompt service is assured by scheduling both the customer
and the staff. At McDonald’s and Walmart, scheduling of personnel is down to 15-minute
increments, based on precise forecasting of demand.
To deliver goods and services to customers under continuously changing demand, suppliers
need to be reliable, inventories low, cycle times short, and schedules nimble. Lean engages
and empowers employees to create and deliver the customer’s perception of value,
eliminating whatever does not contribute to this goal. Lean techniques are widely used in
both goods producing and service-producing firms; they just look different.
Eg: Supermarket: when the customer buys; the stock clerk observes the shelf or receives
notice from the end-of-day sales list and restocks.
10. What are the main objectives in JIT with respect to inventory / JIT inventory
tactics?
Lean inventory is the minimum inventory necessary to keep a perfect system running.
Lean Inventory tactics:
● Use of pull system to move inventory
● Reduce lot sizes
● Develop JIT delivery system with suppliers
● Deliver directly to point of use
● Perform to schedule
● Reduce setup time
● Use group technology
INVENTORY
Lead time: Time between placement and receipt of the order called lead time or
delivery time.
The inventory level(point) at which action is taken to replenish the stocked item.
ROP = Demand per day* Lead time for a new order in days
In this system, whenever the stock on hand reaches the reorder point, a fixed
quantity of materials is ordered
Advantages:
Fixed Period – P:
In this system, the stock position of each material of a product is checked at regular
intervals of time.
Advantages:
● The ordering and inventory costs are low. The ordering cost is considerably
reduced though follow up work for each delivery may be necessary.
● The suppliers will also offer attractive discounts as sales are guaranteed.
● The system works well for those products which exhibit an irregular or
seasonal usage and whose purchases must be planned in advance on the
basis of sales estimates.
Dis advantages:
● The periodic testing system tends to peak the purchasing work around the
review dates.
● The system demands the establishment of rather inflexible order quantities in
the interest of administrative efficiency.
● It compels a periodic review of all items; this itself makes the system
somewhat inefficient.
14) What is service level?
The Probability that demand will not be greater than supply during lead time.it is
complement of a stockout. Uncertain demand rises the probability of a stockout.
15) What is fill rate? Difference between order and Product fill rate?
Percentage of customer or consumption order satisfies from the stock at hand. It is
measure of an inventory’s ability to meet demand. Also called as demand
satisfaction rate.
Product fill rate:
It is fraction of product demand that is satisfied from product in inventory
Order fill rate:
It is fraction of order that is satisfied from available inventory. Order fill rate are tend
to be lower than product fill rates because all products must be in stock for an order
to be filled.
16) What do you mean by stock out?
A Stockout is an event that cause inventory to be exhausted.
Annual stockout costs = The sum of the units short for each demand level *
Probability of that demand level* the stockout cost/unit * The number of order per
year.
17) What is safety stock and how it is calculated?
Extra stock to allow for uneven demand, a buffer.
Safety Stock = Z × σLT × D avg
Z is the desired service level, σLT is the standard deviation of lead time, and D avg
is demand average.
18) What do you mean by Fixed Period System?
Refer the Question: 3
19) What do you mean by Fixed Quantity system?
Refer the Question: 3
20) What is Perpetual Inventory System?
A system that keeps track of the each withdrawal or addition to inventory
continuously , so record are always current.
For example, under the heading “Machines,” the idea “materials of construction” shows four
kinds of equipment and then several specific machine numbers.
Note that some ideas appear in two different places. “Calibration” shows up under “Methods”
as a factor in the analytical procedure, and also under “Measurement” as a cause of lab error.
“Iron tools” can be considered a “Methods” problem when taking samples or a “Manpower”
problem with maintenance personnel.
What is a Pareto Chart?
Also called: Pareto diagram, Pareto analysis
Variations: weighted Pareto chart, comparative Pareto charts
A Pareto chart is a bar graph. The lengths of the bars represent frequency or cost (time or
money), and are arranged with longest bars on the left and the shortest to the right. In this
way the chart visually depicts which situations are more significant.
When to Use a Pareto Chart
A poka-yoke device is one that prevents incorrect parts from being made or assembled, or
easily identifies a flaw or error.
They do this in a number of different ways but can be categorized as being either;
An example or a control type Poka Yoke is one that physically rejects an underweight
product on a conveyor whilst a warning Poka Yoke is one that sounds an alarm such as the
one that sounds when you accidentally leave your lights on in the car when you remove the
ignition key.
product, that is, the engineer may simply classify products as acceptable or
bypass the need for expensive, precise devices and time-consuming measurement
procedures. Also, this type of chart tends to be more easily understood by managers
unfamiliar with quality control procedures; therefore, it may provide more persuasive
Advantages of variable control charts. Variable control charts are more sensitive
than attribute control charts. Therefore, variable control charts may alert us to quality
problems before any actual "unacceptables" (as detected by the attribute chart) will
occur. Montgomery (1985) calls the variable control charts leading indicators of
trouble that will sound an alarm before the number of rejects (scrap) increases in the
production process.
The Individuals (I) Chart plots each measurement (sometimes called an observation)
as a separate data point. Each data point stands on its own and the means there is
no rational subgrouping and the subgroup size = 1.
A typical Moving Range (MR) Chart uses a default value of 2, which means each
data point plots the difference (range) between two consecutive data points as they
come from the process in sequential order. Therefore there will be one less data
point in the MR chart than the Individuals chart. However, this value can be adjusted
in most statistical software programs.
X-Bar R Chart - is a type of control chart used to monitor variables data when samples
are collected at regular intervals from a businessor industrial process. The "chart"
actually consists of a pair of charts: One to monitor the process standard deviation
(as approximated by the sample moving range) and another to monitor the process
mean
X-Bar S Chart - plots the mean value for the quality characteristic across all units in the
sample, {\displaystyle {\bar {x}}_{i}}plus the standard deviation of the quality
characteristic across all units in the sample
What are the Control Charts for Attributes? 2 Lines each
about them
A defect is any nonconformance of the unit of product with the specified
requirements. A defective is a unit of product which contains one or more defects.
p-chart – Used to test the defectives and when the sample size is not constant
np-chart – Used to test the defectives and when sample size is constant
U-chart – Used to test the defects and when the sample size is not constant
C- chart – Used to test the defects and when the sample size is constant
Keiretsu Networks
Many large Japanese manufacturers have found another strategy: it is part collaboration, part
purchasing from few suppliers, and part vertical integration. These manufacturers are often
financial supporters of suppliers through ownership or loans. The supplier becomes part of a
company coalition known as a keiretsu . Members of the keiretsu are assured long-term
relationships
and are therefore expected to collaborate as partners, providing technical expertise and stable
quality production to the manufacturer. Members of the keiretsu can also have
second- and even third-tier suppliers as part of the coalition.
Virtual Companies
Virtual companies rely on a variety of good, stable supplier relationships to provide services
on
demand. Suppliers may provide a variety of services that include doing the payroll, hiring
personnel,
designing products, providing consulting services, manufacturing components, conducting
tests, or distributing products. The relationships may be short- or long-term and may
include true partners, collaborators, or simply able suppliers and subcontractors. Whatever
the formal relationship, the result can be exceptionally lean performance. The advantages of
virtual companies include specialized management expertise, low capital investment,
flexibility,
and speed. The result is efficiency.
The apparel business provides a traditional example of virtual organizations. The designers
of clothes seldom manufacture their designs; rather, they license the manufacture. The
manufacturer
may then rent space, lease sewing machines, and contract for labor. The result is an
organization that has low overhead, remains flexible, and can respond rapidly to the market.
A contemporary example is exemplified by Vizio, Inc., a California-based producer of
flatscreen
TVs that has fewer than 100 employees but huge sales. Vizio uses modules to assemble
its own brand of TVs. Because the key components of TVs are now readily available and
sold
almost as commodities, innovative firms such as Vizio can specify the components, hire a
contract
manufacturer, and market the TVs with very little startup cost. In a virtual company, the
supply chain is the company. Managing it is dynamic and demanding.
Many Suppliers
With the many-suppliers strategy, a supplier responds to the demands and specifications of
a “request for quotation,” with the order usually going to the low bidder. This is a common
strategy when products are commodities. This strategy plays one supplier against another
and places the burden of meeting the buyer’s demands on the supplier. Suppliers
aggressively
compete with one another. This approach holds the supplier responsible for maintaining the
necessary technology, expertise, and forecasting abilities, as well as cost, quality, and
delivery
competencies. Long-term “partnering” relationships are not the goal.
Few Suppliers
A strategy of few suppliers implies that rather than looking for short-term attributes, such as
low cost, a buyer is better off forming a long-term relationship with a few dedicated
suppliers.
Long-term suppliers are more likely to understand the broad objectives of the procuring
firm and the end customer. Using few suppliers can create value by allowing suppliers to
have
economies of scale and a learning curve that yields both lower transaction costs and lower
production costs. This strategy also encourages those suppliers to provide design innovations
and technological expertise.
Vertical Integration
Purchasing can be extended to take the form of vertical integration. By vertical integration ,
we
mean developing the ability to produce goods or services previously purchased or to actually
buy a supplier or a distributor. As shown in Figure 11.2 , vertical integration can take the
form
of forward or backward integration .
Backward integration suggests a firm purchase its suppliers, as in the case of Apple deciding
to manufacture its own semiconductors. Apple also uses forward integration by establishing
its own revolutionary retail stores.
Vertical integration can offer a strategic opportunity for the operations manager. For firms
with the capital, managerial talent, and required demand, vertical integration may provide
substantial
opportunities for cost reduction, higher quality, timely delivery, and inventory reduction.
Vertical integration appears to work best when the organization has a large market share
and the management talent to operate an acquired vendor successfully.
The relentless march of specialization continues, meaning that a model of “doing everything”
or “vertical integration” is increasingly difficult. Backward integration may be particularly
dangerous for firms in industries undergoing technological change if management cannot
keep abreast of those changes or invest the financial resources necessary for the next wave of
technology. Research and development costs are too high and technology changes too rapid
for
one company to sustain leadership in every component. Most organizations are better served
concentrating on their own specialty and leveraging suppliers’ contributions.
Virtual Companies
Virtual companies rely on a variety of good, stable supplier relationships to provide services
on
demand. Suppliers may provide a variety of services that include doing the payroll, hiring
personnel,
designing products, providing consulting services, manufacturing components, conducting
tests, or distributing products. The relationships may be short- or long-term and may
include true partners, collaborators, or simply able suppliers and subcontractors. Whatever
the formal relationship, the result can be exceptionally lean performance. The advantages of
virtual companies include specialized management expertise, low capital investment,
flexibility,
and speed. The result is efficiency.
The apparel business provides a traditional example of virtual organizations. The designers
of clothes seldom manufacture their designs; rather, they license the manufacture. The
manufacturer
may then rent space, lease sewing machines, and contract for labor. The result is an
organization that has low overhead, remains flexible, and can respond rapidly to the market.
Bullwhip is a pervasive supply chain problem whereby order variability grows as demand
signals
propagate upstream. Essentially, demand spikes as orders flow back from retailer to
distributor to
original equipment manufacturers to tier-one suppliers, and so on.
A pattern of increasing variability in the demand from the customer to the retailer to the
distributor
to the manufacturer, to the supplier to the manufacturer, etc. The four causes of the bullwhip
effect include
(1) forecast updating,
(2) periodic ordering/order batching,
(3) price fluctuations, and
(4) shortage gaming.
Even if the customer is consuming at a constant rate, the supplier to the manufacturer will
often see high variability in the demand as variations in the demand are amplified along the
supply chain. The primary solution to this problem is for the retailer to regularly share actual
and projected demand information. Other solutions include vendor-managed inventories,
reducing order sizes by reduced
ordering costs, everyday low prices (instead of promotional prices), and avoiding allocation
based on orders placed.
Accurate “Pull” Data Accurate pull data are generated by sharing (1) point-of-sales (POS)
information so that each member of the chain can schedule effectively and (2)
computer-assisted
ordering (CAO). This implies using POS systems that collect sales data and then adjusting
that
data for market factors, inventory on hand, and outstanding orders. Then a net order is sent
directly to the supplier, who is responsible for maintaining the finished-goods inventory.
Other Topics
VED Analysis
This is an analysis whose classification is dependent on the user’s experience and
perception. This analysis classifies inventory according to the relative importance of
certain items to other items, like in spare parts.
In VED Analysis, the items are classified into three categories which are:
● Vital – inventory that consistently needs to be kept in stock.
● Essential – keeping a minimum stock of this inventory is enough.
● Desirable – operations can run with or without this, optional.
Example:
For many people, changing a single tire can easily take 15 minutes.
For a NASCAR pit crew, changing four tires takes less than 15 seconds.
Many techniques used by NASCAR pit crews (performing as many steps as possible
before the pit stop begins; using a coordinated team to perform multiple steps in
parallel; creating a standardized and highly optimized process) are also used in
SMED. In fact the journey from a 15 minute tire changeover to a 15 second tire
changeover can be considered a SMED journey.
In SMED, changeovers are made up of steps that are termed “elements”. There are
two types of elements:
Internal Elements (elements that must be completed while the equipment is stopped)
External Elements (elements that can be completed while the equipment is running)
The SMED process focuses on making as many elements as possible external, and
simplifying and streamlining all elements.