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1) pure competition
2) monopolistic competition
3) oligopoly
4) monopoly
These four market models depend on the number of firms in the industry, whether the product is
standardized or differentiated, and how easy or difficult it is for new firms to enter the industry.
In pure competition there are a very large number of firms producing a standardized product
(e.g. wheat). New firms can enter the industry very easily. Pure competition – whose basic
feature is the presence of a large number of independently acting sellers offering their products
in a highly organized market – is rare in practice. It is a market model which helps us observe
and evaluate what goes on in the real world.
In oligopoly there are a few sellers; this means that pricing and output decisions are
interdependent. Each firm is affected by the decisions of rivals and must take these decisions into
account in determining its own price-output behaviour. Oligopolies may
be homogeneous or differentiated, as products may be standardized (e.g. steel, aluminum) or
differentiated (e.g. automobiles, computers). Oligopoly often leads to collusion, meaning some
sort of formal or informal arrangement to coordinate pricing strategies and fix prices. Generally,
entry to oligopolistic industries is very difficult.
Pure monopoly is a market in which one firm is the sole seller of a product or service (e.g. a
local electric company). Entry of additional firms is, thus, blocked so that this particular
firm is the industry. Because there is only one product, there is no product differentiation.
Match the words with the 1. a situation where a business activity is controlled by only
definitions: one company or by the government, and other companies do
A. monopsony not compete with it
B. public/state monopoly 2. a group of companies who agree to set the price of
C. monopoly something they produce at a fixed level in order to limit
D. natural monopoly competition and increase their own profits
E. cartel 3. a situation where there are many sellers but only one buyer
F. monopolistic competition for a product or service
G. oligopoly 4. a situation when many producers of slightly differentiated
products are able to sell them at well above their marginal cost
H. dominant firm oligopoly
5. a concentrated market dominated by a few large suppliers
I. legal monopoly
6. a monopoly allowed by the law of a particular country
7. a situation in which a market leader can indicate its
preferred price to smaller competitors
8. an industry where there is only one producer because of the
nature of the activity
9. a monopoly that is owned and managed by the government.
Vocabulary 2
Vocabulary 3
A B
1. economic growth a. available stocks of raw materials, money, labour that a
company can use
2. ownership b. the total value of the goods produced or services performed by
a person, a company, an industry or a whole country
3. enterprise c. to furnish, to supply