MARKETING RESEARCH ON ASHOK LEYLANDS HYBRID

SUSPENSION VEHICLE

ADVANTAGES OF HYBRID SUSPENSION VEHICLE: (

Give a brief introduction about the project and
then list out the advantages)
1. To increased power and performance along with efficiency concerns.

2. It offers better acceleration performance compared to its non-hybrid version.

3. It is designed to be more powerful than non-hybrid versions of the same model

lines, while providing comparable engine class efficiency.

4. To avoid over jerks while running.

5. It gives Smooth running of vehicles.

6. To protects other parts of vehicles.

DESK RESEARCH:
The desk research report should be
subjective whereas your desk research
report is very objective.
1. TARGET SEGMENT: (Briefing required as why
you have chosen the following segments. The
justification should be given with the help of
data).
The target segments of trucks is

(Each and every segment should be studied and data should be collected with
respect to the production and consumption for the last 5 years, major players,
market demand, damages made during the transport, currently available
solution etc.,)

1. Poultry

2. Ceramics
3. Glasses

4. Petrol

5. Oil vehicles

6. Chemicals

The target segments of bus is

1. Volvo – Volvo is not a segment it is a company like Ashok Leyland.

2. Passenger bus

3. Mini bus

4. Tempo traveller

2. TARGET CUSTOMER:
Target customer is

Target customers should be fleet operators, organized sector,

major players etc.,

Potential target customers should be calculated through which

volume potential should be calculated.

1. Luxurious vehicle like Volvo mostly we are targeted rich peoples.

2. Commercial vehicle are poultry, ceramics, milk containers it is not service

oriented .it is based on profit oriented.

3. Comfortable vehicle are ultra deluxe, mini bus, tempo traveller .we are
targeted all types of people.

3. IMPACT TO THE CUSTOMER:

In this you should highlight the problems and

issues faced by the fleet operators in the present
scenario.

Through our solution in what way it is going to

benefit the customers should be highlighted.
1. Innovation and technology- means new product development and used
different technology to the product.
2. Quality assurance cell –means product should be related to international
standards.

3. Valued partner in our business development -means corporate social

responsibility.

4. Technical assistance - means provide guidance to the customer.

4. COST EXPECTATIONS FROM THE CUSTOMER:

The below points are very generalized. The cost
and performance expectations of the customer
should be with respect to the hybrid suspension
vehicle.
1 .people is expected Minimum marginal and low cost.

2. Permissible profit level.

3. Peoples needed Instalment basis (EMI).

4. Peoples are expected very attractive price.

5. PERFORMANCE EXPECTATIONS FROM THE

CUSTOMER:
1. Higher automated services.

2. Digitalized in the nearby future.

3. Quick recovery system.

4. Increase the time value of the product.

5. Easy to access the service centres.

6. FLEET OPERATORS VEHICLE OPERATIONS:

General trend followed by the target customers

should be studied.

Number of trips per day/per month/per year

made by a fleet operator should be mentioned
Performs fleet management functions. Develops base vehicle priority buy program, priority
recall list, and rotation plan. Performs general fleet and operations analyses. Manages vehicle
control program. Administers driver qualification and licensing program. Performs as quality
assurance evaluator. Maintains records and logs. Evaluates services provided by Vehicle
Operations. Uses vehicle operations computerized systems. Compiles operating costs and
maintains expense records. Controls and safeguards trip kit and packet supplies and
equipment such as national credit cards, tickets, and fuel coupons. Manages Air Force
equipment management system program for vehicle fleet. Develops alternative sources of
support for operational vehicle shortfalls. Manages vehicle custodial account and vehicle
authorization and utilization program. Prepares and defends base level submission for central
appropriated funds procurement of motor vehicles and other budgetary accounts. Monitors
and coordinates on military construction projects.

7. MARKET POTENTAL: Market potential should

be with respect to Hybrid Suspension. Your have
mentioned for all Ashok Leyland vehicles.
Ashok Leyland Limited SWOT- Analysis company profile is the essential source for top-
level company data andinformation. Ashok Leyland Limited - SWOT Analysis examines the
companys key business structure and operations, history andproducts, and provides summary
analysis of its key revenue lines and strategyAshok Leyland, a flagship company of The
Hinduja Group, is engaged in manufacturing and marketing of commercial vehicles.
Thecompany manufactures trucks, buses, defense vehicles, and engines. It primarily operates
in Asia. The company is headquartered inChennai, India and employs about 12,000 people.

8. RETURN ON INVESTMENT BASED ON CUSTOMER

PERSPECTIVE:

Number crunching work is required for ROI.

-Vehicle health.

-fuel levels.

-greater comfort.

-better service .

-safety and precaution.

-service offerings.