Thesis NCM 105 1230914012940925 1

Presented by: Dave Jay S. Manriquez, RN.
CHAPTER II
PRESENTATION, ANALYSIS AND INTERPRETATION OF
DATA
The data gathered, scored, tabulated and statistically treated are presented and interpreted
in this chapter. The presentation and analysis of findings are discussed in the order presented in
the statement of the problem. Implications derived from the study are also presented in this
chapter. The results were based on the answers to the questionnaires distributed to the
respondents and interviews done from the different individual Koreans here in Cebu City.
Table 1
What brought you here in Cebu?
N = 100
RESPONSE FREQUENCY PERCENTAGE
EDUCATION 58 58%
VACATION/TRAVEL 21 21%
BUSINESS 10 10%
FOR JOB OPPORTUNITIES 5 5%
PARENTS 6 6%
TOTAL: N = 100 100%
Table 1 shows the reasons behind the growing population of Koreans here in Cebu City,
the reasons that brought them here in Cebu. The table is divided into 3 columns; the first column
refers to the responses of different Koreans answering the questionnaires. The second and third
column refers to the frequency and percentages, respectively.
Analysis
Each response is divided into the total number of respondents, 100, and is multiplied by
100 thereby garnering their percentage. Among the 100 Koreans, 58% of them went here in
Cebu City for education, 21% for vacation or travel, 10% for doing a business here in Cebu City,
6% because their parents was already here in Cebu and 5% went here in Cebu City for getting a
job.
Interpretation
The data implies that most of the respondents who come here in Cebu City are students
who will be studying English. We all knew the fact that studying English here in the Philippines
is much more cheaper compare to other countries that caters English education. Studying English
in other countries who caters English like Canada, Australia, and USA is more expensive
compare to our country. The growing population of Koreans here in Cebu City is not surprising
because in their country, the one who knows how to speak English are getting more job
opportunities. South Korean tourists often enroll in short term courses in English language to
cope with South Korea’s growing demand for English proficiency. Mostly Koreans under 20
years old arrive in the Philippines every month to study English. Some Koreans also are coming
here in Cebu City because the Department of Tourism introduces Cebu as a place of destination
for Koreans in the Philippines. Since our place has many tourists spot, it is easy to sell to
Koreans tourists because of our good beaches and resorts and hospitable people. Some Koreans
do business here in Cebu City since business opportunities are great. Market competition is
healthy and also the Philippine’s location and less expensive manpower makes it one of the best
destinations for Koreans business. Some of the respondents come here in Cebu to stay for good,
live and work here in Cebu since their parents was already here. Also some of them come in
Cebu City for job opportunities since lots of establishments are offering high payment jobs like
call centers.
Table 2
How do you find out about Cebu?
N = 100
RELATIVES, FRIENDS 64 64%
MEDIA (tv, radio, print ads) 16 16%
OTHERS (school, internet, 20 20%
travel agency)
TOTAL: N = 100 100%
Table 2 corresponds to table 1, on how did the Koreans find out about Cebu City. The
table is divided into 3 columns; the first column refers to the responses of different Koreans
answering the questionnaires. The second and third column refers to the frequency and
percentages, respectively.
Analysis
100 thereby garnering their percentage. Among the 100 Koreans, 64% knows about Cebu City
through their relatives and friends, 21% knows about Cebu City through school, Internet, and
travel agency, and 16% knows about Cebu City through the media.
Interpretation
The data implies that most of the Koreans knows about Cebu City because of their
friends and relatives who already visited here in Cebu. Starting 2004 there have been an
increased Korean population in Cebu City and most of them have told their relatives about Cebu
City about cheaper English education, nice places, good people, and cheaper cost of living. Some
of the respondents able to find out Cebu City through Media advertisement done by the
Department of Tourism, and other respondents know about Cebu City through school, internet
like the Korean language tourism website, and promotion done by Korean travel agency.
Table 3
Why did you choose Cebu City among other cities in the Philippines?
N = 100
SAFE 13 13%
CHEAP 26 26%
CATERS ENGLISH 9 9%
FAMOUS 22 22%
RECOMMENDED 14 14%
FRINEDLY/NICE PLACE 16 16%
TOTAL: N = 100 100%
Table 3 shows the reasons why did most of the Koreans choose Cebu City among other
cities in the Philippines as place of their destination. The table is divided into 3 columns; the first
column refers to the responses of different Koreans answering the questionnaires. The second
and third column refers to the frequency and percentages, respectively.
Analysis
100 thereby garnering their percentage. Among the 100 Koreans, 26% said that they choose
Cebu City among other cities in the Philippines because of the cheap price of our goods, 22%
said that Cebu City is famous in their country and it was well advertise by the Department of
Tourism as the place of destination for the Koreans, 16% said that they choose Cebu City
because of the warm friendly people and also there are lots of beautiful tourist spot that is found
in Cebu City, 14% said it was recommended by their friends and relatives as place of destination,
13% said that it is more safer for them to stay here in Cebu than other cities in the Philippines,
and 9% said that there are lot of schools who caters English education.
Interpretation
The data implies that most of the Korean respondents choose Cebu City among other
cities in the Philippines because of the cheaper cost of living, education, attractive tourist spots,
one of the safest cities in the Philippines and the positive attitude of the Cebuanos towards
Korean migrants.
Table 4
For how long have you been staying here in Cebu?
N = 100
1 MONTH OR LESS 5 5%
2 MONTHS 10 10%
3 MONTHS 56 56%
6 MONTHS 7 7%
1 YEAR 10 10%
MORE THAN A YEAR 12 12%
TOTAL: N = 100 100%
Table 4 shows the length of time most of the Koreans respondents stayed here in Cebu
City. The table is divided into 3 columns; the first column refers to the responses of different
Koreans answering the questionnaires. The second and third column refers to the frequency and
Analysis
100 thereby garnering their percentage. Among the 100 Koreans, 56% of them stay here for 3
months already here in Cebu City, 12% of them stay here for more than a year, 10% of them stay
here for 1 year, 10% of them stay here for 2 months, 7% of them stay here for 6 months, and 5%
of them stay here in Cebu City for only 1 month or less.
Interpretation
The data shows that most of the respondents stay in Cebu City for three months and only
5% stays for one month or less. This implies that most of the respondents take three months
crash courses in conversational or business English or other courses in Cebu City, attracted by
the affordable tuition and even cheaper cost of living.
Table 5
Where are you staying?
N = 100
HOTEL 30 30%
PENSION HOUSE 12 12%
APARTMENT 8 8%
BOARDING HOUSE 8 8%
DORMITORY 34 34%
HOUSE 8 8%
TOTAL: N = 100 100%
Table 5 shows where did most of the Koreans respondents are staying while they are here
in Cebu City. The table is divided into 3 columns; the first column refers to the responses of
different Koreans answering the questionnaires. The second and third column refers to the
frequency and percentages, respectively.
Analysis
100 thereby garnering their percentage. Among the 100 Koreans, 34% of them are staying in a
dormitory, 30% of them are staying in a hotel, 12% of them are staying in a pension house, and
8% of them are staying in an apartment, boarding house, and owned house while they are staying
here in Cebu City.
Interpretation
The data implies that most of the Korean respondents are students, and they usually stay
in a dormitory for it is cheaper, and usually they stay in a dormitory that is located near the
school for easy travel and accessible. Some of Korean respondents are tourists having their
vacation/travel here in Cebu and mostly of them stay in a Hotel and Pension House since most of
the Korean tourists can afford luxurious establishment. Commonly, some of the Korean
respondents stay in apartments, boarding houses, and owned house.
Table 6
How much are you paying for lodging?
N = 100
Less than 1,000/day 38 41%
1,000 – 2,000/day 32 35%
2,000 or more/day 12 13%
Not sure 10 11%
TOTAL: N = 92 100%
Table 6 corresponds to table 5 that refers to the amount they are expending for their
lodging per day. The table is divided into 3 columns; the first column refers to the responses of
Analysis
100 thereby garnering their percentage. Among the 92 Koreans who pay for their lodging, 38%
pay less than P1, 000 per day, 32% pay P1, 000-2,000 per day, 12% pay P2, 000 or more per
day, 10% are not sure for how much they expend for their lodging.
Interpretation
The data implies that most of the respondents are paying less than 1,000 per day for lodging
due to the cheaper cost of living in Cebu City.
Table 7
How many visits have you made here in Cebu?
N = 100
1 TIME 75 75%
2 TIMES 25 25%
3 TIMES 0 0%
4 TIMES 0 0%
5 TIMES 0 0%
MORE THAN 5 TIMES 0 0%
TOTAL: N = 100 100%
Table 7 shows how many times they have already visited Cebu City. The table is divided
into 3 columns; the first column refers to the responses of different Koreans answering the
questionnaires. The second and third column refers to the frequency and percentages,
respectively.
Analysis
100 thereby garnering their percentage. Among the 100 Koreans, 75% of them have visit Cebu
City for the first time, and 25% of them have visited Cebu City for the second time.
Interpretation
The data implies that most of the Korean respondents have visited Cebu for the first time
and the rest of the respondents have visited Cebu for the second time. This implies that most of
the respondents came here for vacation, to explore Cebu City, and learn English language. For
those respondents who visited Cebu City for the second time, are interested to learn English,
liked the cebuanos’ hospitality, attractive tourist spots, and engaged in business.
Table 8
State the reasons that made you come back here in Cebu?
N = 100
BUSINESS 5 20%
STUDY ENGLISH 10 40%
GOOD PLACE/PEOPLE 10 40%
TOTAL: N = 25 100%
Table 8 corresponds to table 7, on what are their reasons why they come back here in
Cebu City. The table is divided into 3 columns; the first column refers to the responses of
Analysis
100 thereby garnering their percentage. Among the 25 Koreans who have their visit for the
second time in Cebu City, 10% of them come back in Cebu City for studying English, 10% of
them said that Cebu City is a nice place and the people are very warm and friendly also
hospitable, and 5% of them said that they come back here to do business.
Interpretation
The data implies that more Koreans come to Cebu to study English because the cost of
English education is less expensive and so is the cost of living. Cebu City is also advertised by
the Department of Tourism as one of the best tourist destination due to its beaches and hospitable
locals. Lastly, Koreans come to Cebu for business because the cost of manpower is less
expensive.
Table 9
What do you like most about Cebu?
N = 100
FOOD 19 19%
CULTURE 16 16%
PRICE 10 10%
PEOPLE 28 28%
PLACES 27 27%
TOTAL: N = 100 100%
Table 9 shows the things that most Koreans like about Cebu City. The table is divided
into 3 columns; the first column refers to the responses of different Koreans answering the
questionnaires. The second and third column refers to the frequency and percentages,
respectively.
Analysis
100 thereby garnering their percentage. Among the 100 Koreans, 28% of them said that the
things they like most about Cebu City is their people on the way they treat them, their being
warm and friendly to the Koreans. 24% of them said it was the place that they like most about
Cebu City; there are lots of tourist’s spot and good beaches. 19% of them said it was the food
that is being served to them, 16% of them said that it was our unique culture, and 10% of them
said that the price of our goods is much more cheaper compare to other places.
Interpretation
The data implies that 28% of the Korean respondents says that they like the people of
Cebu City most because of the Cebuanos positive response to Korean migrants and hospitality.
Aside from the people, Korean respondents also prefers the places found in Cebu City like the
common tourist destinations like beaches, Korean’s churches and shopping center, which offers
variety of cheaper and fashionable items. The Korean respondents also like the food in Cebu
because there are many Korean restaurants having prominent Korean language signs and few
offer any English explanation. The respondents also like the unique culture of the Cebuanos.
Table 10
Do you feel safe staying here in Cebu?
N = 100
YES 70 70%
NO 30 30%
TOTAL: N = 100 100%
Table 10 shows their feelings about their safety while they are staying here in Cebu City.
The table is divided into 3 columns; the first column refers to the responses of different Koreans
answering the questionnaires, the first column is answerable by yes or no. The second and third
column refers to the frequency and percentages, respectively.
Analysis
100 thereby garnering their percentage. Among the 100 Koreans, 70% of them said that they are
safe in Cebu City compared to other cities in the Philippines, and only 30% of them said that
they are not safe in Cebu City.
Interpretation
The data implies that most of the respondents feels safe about coming to Cebu City
because it is one of the cities with low crime rates. Since 2006, the Philippine National Police
statistics show a consistent drop in crime rates in the Philippines, particularly in Cebu City. This
attracts tourist and foreign investors to come to Cebu City.
Table 11
What bad experiences have you encountered while staying in Cebu?
N = 100
NOT YET 58 58%
ABUSIVE DRIVER 26 26%
TRAFFIC 6 6%
LOST ITEMS 10 10%
TOTAL: N = 100 100%
Table 11 shows the bad experiences most of the respondents encountered while staying
here in Cebu City. The table is divided into 3 columns; the first column refers to the responses of
Analysis
100 thereby garnering their percentage. Among the 100 Koreans, 58% of them said that they
have not yet encountered bad experiences while they are staying here in Cebu City, 26% of them
said that they are being abuse by our drivers regarding the payment for our public transportation
and taxi fares, 10% of them said that their bad experiences while staying here in Cebu City is lost
of valuable items, and 6% of them said that they have already experience heavy traffic.
Interpretation
The data implies that most Korean visitors have not yet encountered bad experiences
during stay in Cebu City. They treated Cebu as one of the safest city across the region. While
some other Korean visitors have encountered minimal problem on some abusive drivers. This
problem poses more danger in life that could lead accident resulted to sudden death. Unattended
personal belongings resulting to stealing is not a threat on most Korean respondents. Some of the
Korean respondents have experience less problem regarding to traffic situation in Cebu City.
Table 12
If given the chance, would you like to stay here for good?
N = 100
RESPONSE FREQUNECY PERCENTAGE
YES 49 49%
NO 51 51%
TOTAL: N = 100 100%
Table 12 shows the respondents responses whether they like to stay in Cebu City for
good if they will be given the chance to stay. The table is divided into 3 columns; the first
column refers to the responses of different Koreans answering the questionnaires the, first
column is answerable by yes or no. The second and third column refers to the frequency and
Analysis
100 thereby garnering their percentage. Among the 100 Koreans, 49% of them said that they
would like to stay in Cebu City for good if they will be given the chance, and 51% of them said
that that they will be returning home.
Interpretation
The data implies that a greater number of respondents prefers to return to Korea to work
and apply what they have learned in the Philippines while a few number of respondents say’s
that they prefer to do business in Cebu City and further study.
Table 13
Are you going to recommend Cebu as a choice of Destination to others?
N = 100
YES 87 87%
NO 13 13%
TOTAL: N = 100 100%
Table 13 shows the respondents responses if they will be going to recommend Cebu City
as a place of destination to other Koreans in their country. The table is divided into 3 columns;
the first column refers to the responses of different Koreans answering the questionnaires the,
first column is answerable by yes or no. The second and third column refers to the frequency and
Analysis
100 thereby garnering their percentage. Among the 100 Koreans, 87% of them said that they are
going to recommend Cebu City as a place of destination of Koreans in the Philippines to others,
and 13% of them said they would not.
Interpretation
The data implies that most of the Korean respondents says that they will recommend
Cebu City as a choice of destination because of the cheaper cost of living, affordable cost of
education and attractive tourist spots. A few of the respondents don’t recommend Cebu City as a
place of destination because of the negative experience they have.
Treatment of Data:
The results of the questionnaires distributed were sorted out, tallied and tabulated. The
questionnaires are answerable by checking the options that the respondents feel appropriate.
Some questions are also answerable by yes or no. In each table, options were arranged to the
number of respondents by which it is represented as N. The percentage was computed with the
formula: % = f/N x 100.
Where:
f = the number of options checked by a respondents
N = the total number of respondents
The percentage was used in statistical treatment, the percentages were taken by dividing
the number of options checked by the total number of respondents, and then the quotient was
multiplied by one hundred.

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