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The company will engage in research, development, and manufacture and sales of integrated electronic structures to
fulfill the needs of electronic systems manufacturers. This will include thin films, thick films, semiconductor devices,
and......... A variety of processes will be established, both at a laboratory and production level ...... as well as the
When drafting a mission statement, critically examine every noun, adjective and verb to ensure that they are focused,
realistic and justified.
The Values
The next element is to address the Values governing the operation of the business and its conduct or relationships with
society at large, customers, suppliers, employees, local community and other stakeholders.
What is objective?
Objectives are consistent with and linked to work activities in accordance with organizational aims
Objectives are stated as measurable targets with clear time frames
Support and commitment of team members are reflected in the objectives Realistic and attainable objectives are
identified
A specific result that a person or systemaims to achieve within a time frame and with availableresources.
Objectives are stated in terms of the results it needs/wants to achieve in the medium/long term. Objectives
should relate to the expectations and requirements of all the major stakeholders, including employees, and
should reflect the underlying reasons for running the business. These objectives could cover growth, profitability,
technology, offerings and markets.
Objectives should be consistent with the organization work activities and accordance with the organization aims.
While setting objectives they should be stated as measurable target with clear time frame. Team members
should reflect support and commitment in the objective. Organizations need to identify realistic and attainable
objectives.
In general, objectives are more specific and easier to measure than goals. Objectives are basic tools that underlie
allplanning and strategicactivities. They serve as the basis for creating policy and evaluating performance.
Some examples of business objectives include minimizing expenses, expanding internationally, or making a profit.
General objective
Well let’s say your general objective it to be a nicer person, then you can break this down (achieve this) into more
specific things such as smiling, greeting people, being helpful etc. So you could set you self specific objectives of smiling
at someone 10 times a day, greeting all people you meet before 10 am in the morning and doing one good deed a day.
These measurable, specific objectives build towards achieving the General objective.
General objective: Statement, in more or less precise terms, of the trend of the learning activity. The statement, which
defines the outcome of the learning activity, represents a particular point in
Specific objective: Statement which describes the trend of the learning activity. It is formulated in terms of observable
behavior. (It is an interpretation of the general objective from which it derives.)
Examples
The student must be capable of giving printed documents their principal and secondary classification numbers using the
LC (Library of Congress) and Dewey classification tables.The student must be able to identify different types of
documentary information networks.
The project I'm working on right now with Concern is part of its "Next‐Generation Web"(NGW) program (i.e. it is one of
many projects to be undertaken by Concern as part of theNGW program), which has the following goals:
To create a world‐class NGO web presence; and
To continuously meet or exceed the needs of Concern supporters.
To contribute to the achievement of these goals by a certain date and for a certainamount of money, we've set some
narrow, specific, short term and measurable objectives for our project :)
Pre-processing tips
Break tasks down into sufficiently small steps as soon as they appear to be too complex.
Some experts recommend to do the ugliest thing first.
Carefully consider, what is ugly? If ugly means a very uncomfortable task, hindering you to go ahead towards your goals,
then this is good prioritizing advice. Otherwise let your guideline be: what leads me to my goals – then it is superfluous if
ugly or not.
In practical work however you cannot always sufficiently answer the question “… does this task lead me to my goals…”.
Nevertheless, you have to do many things, that don’t show any connection to your goals.
However, you should keep your goals in mind and try to figure out, why you have to do many things that have apparently
nothing to do with your goals.
Premises
Your judgment and increasingly your gut feeling at prioritizing naturally depends on substantial sense of responsibility
and on strong engagement in your profession and knowing, what to do when.
Even with conventional prioritizing you will need the same qualities in order to make best priority decisions.Finally, you
should have some believe in human intuition. If you are pure rational and only can believe what you see, dynamic
prioritizing the shown way, maybe isn't your thing.
List of time
activities
January, January,21,2012-23,2012 January,24,2012 etc
20,2012
Activity 1
Activity 2
Activity 3
etc
Implementation
Implementation meanstransforming aplan into action. It means taking steps to see thatstrategic objectives are achieved
by carrying out action plans. All the planning in the world is worth nothing if there is no implementation.
This is referred to as “the basic model for building up your action plan”. Each functionalwork unit in the project or
organization needs to have a workplan that covers up to about one year of activities. Shorter periods may be better, at
least for the detailed workplans.This workplan then becomes the guideline for daily progress within the work unit
andcreates a basis for coordinating activities across the whole project or organization.
INDIVIDUAL PLANS
Once each working unit, and the organization overall, know what is expected of them, each individual staff member
needs to translate this into what it means for him or her.Whether the organization/project uses a collective/team
approach to management, or amore hierarchical one, good management requires that those with responsibility for
ensuring that the work gets done know what they can expect of staff, and that staff knowwhat is expected of them.
Individual work plans are done on the basis of how this canbest be done.
Once each staff member has his/her own work plan, this can form the basis of a reviewand support process.
It is always best to get people to take responsibility for working out their own work plans. This applies to both
professional and administrative staff. The starting point for this is toget each staff member to reflect on his/her work
unit’s plans and then to answer thefollowing questions:
What can I do in my job in this period of time to contribute to the successful implementation of my
unit’s action plans?
How should my success or failure be evaluated? (This refers to indicators of successor failure, rather than to
the actual evaluation process.)
This provides a broad framework for developing an individual workplan and thenreviewing it.
Go to the next page to find an example of a progress review format for individual staff members.
ROLE OF MANAGEMENT
The role of management, whether it is collective management or hierarchicalmanagement, is to:
help staff members set standards for productivity and quality;
Monitor performance – how is it going, what problems are developing, whatachievements need
acknowledgement, what can be done to provide support?
meet with staff members regularly to review progress and provide support andfeedback;
Deal with things that are going wrong.
We have suggested a process which moves from the work unit work plan to the individual work plan. Through this
process management coaches the staff member to succeed, thisis based on all parties knowing what needs to be done.
The idea is to help people succeed and meet expectations, rather than to fail.
There are many different management styles. None of the following is “wrong” or “right” but some will work better in a
particular situation than others:
A directive style is one where the person or people doing the managing knowwhat they want and expect to get
Whichever style you use in your organization or project, management is necessary.Without some sort of oversight and
review process, in relation to individual performanceas well as unit performance, successful implementation becomes
very difficult. Unlesssomeone (or “someones”) is responsible for dealing with it when things go wrong, theentire
organizational or project action plan can be ruined.
Business activity monitoring (BAM) is software that aids in monitoring of business activities, as those activities are
implemented in computer systems.
The term was originally coined by analysts at Gartner, Inc. and refers to the aggregation, analysis, and presentation of
real-time information about activities inside organizations and involving customers and partners. A business activity can
either be a business process that is orchestrated by business process management (BPM) software, or a business
process that is a series of activities spanning multiple systems and applications. BAM is an enterprise solution primarily
intended to provide a real-time summary of business activities to operations managers and upper management.
The goals of business activity monitoring is to provide real time information about the status and results of various
operations, processes, and transactions. The main benefits of business activity monitoring are to enable an enterprise to
make better informed business decisions, quickly address problem areas, and re-position organizations to take full
advantage of emerging opportunities.
Monitoring
Monitoring in the context of action planning is the ongoing assessment of how anorganization or project is performing
against its action plans. (The toolkit on Monitoring andEvaluation looks at monitoring and evaluation of impact. This is
much more complex).
Monitoring in the action plan context addresses questions such as:
Are outputs being achieved within the timeframes set?
Are resources being efficiently and effectively used?
Are we doing what we said we would do and if not, why not?
Are work units meeting their objectives?
Are individuals meeting their objectives?
Monitoring is an internal function. It goes on continuously in any well-managed organization or project. It helps those in
leadership positions determine whether the organization orproject is implementing its action plan effectively and
efficiently. It helps them account toother stakeholders for what is happening in the project or organization. It helps them
learnfrom mistakes and it helps management or leadership take corrective action whennecessary.
In the section on collecting information as you go along, we look in more detail at methods of collecting information and
what to do with it.
When you do your planning, you need to identify the indicators (see Glossary of Terms)around which information should
be collected. Usually, when you are looking forevidence that will show progress in activities and will be useful later in
reflecting onefficiency, effectiveness and impact (for more on this see the toolkit on Monitoring andEvaluation), you ask
questions about:
How many?
How well?
How often?
Who benefited?
How did they benefit?
In reporting on activities, you need information that tells you how well you have done interms of your targets or what you
planned to achieve. This means looking at outputs anddeadlines regularly so that you can take corrective action. You
also need to look at keyresult areas, and at the progress indicators you developed for those.
Baseline information is important. Baseline information is what you know about asituation when you begin. So, if you
are planning to improve the qualifications ofteachers in a particular area, then you need baseline information about what
their qualifications were when you started. Part of your action plan must be collecting thisinformation and then keeping it
in an accessible way so you can compare the situation atthe beginning with what it is while your action plan is being
implemented and after youraction plan has been implemented.
Information must be collected and it must be analyzed. So, for example, you may knowhow many people are attending
the community meetings you have organised becauseyou have attendance lists (collecting information). But what does
it mean that more menthan women have attended, or that some meetings are attended by far more people thanothers
When you analyze the information, you are looking for the unexpected, and trying tolearn from any deviations
(differences from the expected) so you can improve yourpractice. One way of analysing is as follows:
One way of analyzing is as followsHere, the confirmation of registration certificates and the original information
fromschools about the numbers of under-qualified teachers were the documentation that wascollected (in this case, by
the administrator). The professional staff from the project tookthe documentation and analysed it. When they realised
that there was a major deviationfrom what they had expected, they went and spoke to the teachers who had not
registered and identified the reason. They were then able to take corrective action.
It is not necessary to add complicated record-keeping to your work in order to monitor. In most cases you can use the
simple systems you already have. Make sure that thingssuch as:
Attendance registers;
Field officer reports;
Time sheets;
Financial record systems;
Minutes of meetings
And so on are designed so that, whenanalysed, they will give you the information youneed. For example, if gender
issues are important to you, then you may want to includecolumns for first and second names on your attendance
register so that you can work outhow many women and how many men attended the meeting or workshop, or just have
a“gender column” (Male/female).
Your methods should be appropriate to the information you need, but as simple aspossible, so:
If you have set participation of community members in development meetings as an indicator of increased empowerment
of the community, then your informationcollection tool might be minutes of development meetings that include details of
who said what.
If more spare time available to women is set as an indicator of an improvement ofquality of life of women in certain
villages, then your field officer reports shouldgive details of what is happening in the villages that is different from
when thebaseline study was done.
If financial stability is seen as anindicator of sustainability, then regularbookkeeping records should be analyzed to
reflect this.
The important thing to remember is to build information collection and analysis into youraction plans.
Relevance - Was/is the programme or project a good idea given thesituation to improve? Was the logic of the
intervention logic correct? Whyor Why Not?
Effectiveness - Have the planned results been achieved? Why or Why Not
Efficiency - Have resources been used in the best possible way? Why orWhy Not?
Impact - To what extent has the programme or project contributed towardsits longer term goals? Why or Why Not? Have
there been any unanticipatedpositive or negative consequences of the project? Why did they arise?
A good evaluation system should give adequate attention to what shall betermed here open ended evaluation activities.
These are all the aspects ofevaluation that complement an indicator based approach. Such open endedactivities
(examples of which are given below) are necessary for thefollowing reasons:
1. There will often be unintended positive or negative results andimpacts from a project that will be missed by an
evaluation that justfocuses on monitoring predetermined indicators.
2. Monitoring indicators alone often not provide an understanding of whyobjectives have or have not been met. This
requires discussion andanalysis with project staff and partners.
3. Monitoring indicators alone will not lead to understanding and learningby programme or project staff and partners.
4. For complex or messy objectives it may not be possible to develop aeasily measurable indicator and the
achievement of the objective mayhave to be demonstrated through more anecdotal information.
5. Monitoring indicators provide only limited capacity for evaluation of the success or otherwise of the process of the
project.
Recommendations are given on time for appropriate personnel.