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  • SLA Cover Page and Answer Script

    Încărcat de

    Madiha Abu Saied Tazul Islam 1721217
    28 vizualizări4 pagini
    The document provides a marking criteria and cover page for a case study assignment on Nestle for an International Business course. It outlines 5 student learning outcomes and the corresponding criteria and question number for each. It provides spaces for the student's name, ID, and the faculty's marks. It then lists 5 short answer questions relating to Nestle's focus on emerging markets, how culture influences their product development and marketing, the benefits of the European Union for Nestle, an analysis of their global entry modes, and a critical analysis of their international business strategy.

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    The document provides a marking criteria and cover page for a case study assignment on Nestle for an International Business course. It outlines 5 student learning outcomes and the corresponding criteria and question number for each. It provides spaces for the student's name, ID, and the faculty's marks. It then lists 5 short answer questions relating to Nestle's focus on emerging markets, how culture influences their product development and marketing, the benefits of the European Union for Nestle, an analysis of their global entry modes, and a critical analysis of their international business strategy.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    28 vizualizări4 pagini

    SLA Cover Page and Answer Script

    Încărcat de

    Madiha Abu Saied Tazul Islam 1721217
    The document provides a marking criteria and cover page for a case study assignment on Nestle for an International Business course. It outlines 5 student learning outcomes and the corresponding criteria and question number for each. It provides spaces for the student's name, ID, and the faculty's marks. It then lists 5 short answer questions relating to Nestle's focus on emerging markets, how culture influences their product development and marketing, the benefits of the European Union for Nestle, an analysis of their global entry modes, and a critical analysis of their international business strategy.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 4

    ANSWER SCRIPT: NESTLE

    Course: International Business


    Course Code: INB 372
    FALL 2020

    Sec:
    Instructor: Adina Malik (ALK)

    Marking Criteria & Cover Page

    Student Learning Outcomes Criteria SLA Received


    Question
    Number
    SLO-1: Comprehend global 2: Exceeds Expectation 1
    business environment including 1: Meets Expectation
    its economic, political, legal and 0: Doesn’t meet Expectation
    socio-cultural components
    SLO-2: Identify different 2: Exceeds Expectation 2
    components of culture, 1: Meets Expectation
    distinguish how workplace 0: Doesn’t meet Expectation
    culture varies across national
    boundaries
    SLO-3: Comprehend 2: Exceeds Expectation 3
    international trade theories, 1: Meets Expectation
    trade patterns & trade blocs. 0: Doesn’t meet Expectation
    SLO-4: Summarize and interpret 2: Exceeds Expectation 4
    international business strategies 1: Meets Expectation
    and various entry modes. 0: Doesn’t meet Expectation
    SLO-4: Summarize and interpret 2: Exceeds Expectation 5
    international business strategies 1: Meets Expectation
    and various entry modes. 0: Doesn’t meet Expectation

    1
    ANSWER SCRIPT: NESTLE

    North South University

    School of Business and Economics

    Department of Marketing and International Business

    Semester: FALL 2020

    Course Code: INB 372, Secti on: _____

    SLA Case Study

    Faculty: Adina Malik (ALK)

    Date: 16.01.2020

    Marks obtained:

    (This space is for faculty’s usage. Do not write here.)

    Name ID

    2
    ANSWER SCRIPT: NESTLE

    1. Why is Nestlé concentrating on emerging markets? Word limit-100

    Ans:

    2. How does culture influence Nestlé’s product development and marketing strategies
    around the globe? Word limit-100

    Ans:

    3. Do you think the formation of European Union (EU) have benefitted Nestlé? Justify your
    answer. Word limit-100

    Ans:

    3
    ANSWER SCRIPT: NESTLE

    4. Critically analyze Nestlé’s entry mode across the globe. Word limit-100

    Ans:

    5. Critically analyze Nestlé’s business strategy for international markets. Word limit-100

    Ans:

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