 Name : HAFIZ MUHAMMAD BILAL IBRAHEEM

 ROLL NO. : 191360071

 Section : B
 Topic : 7P's of Marketing Mix
 Detail about 7P’s of Marketing Mix:
Marketing and 7ps of marketing deal with how a company is going to produce how
much it is going to charge how it is going to deliver products or services to the
customer and how it is going to tell its customers about its products and services.
A combination of factors that can be controlled by a company to influence
consumers to purchase its product.
Let's discuss it with an example of a well-known company of Gujranwala that is
an Indus group of companies that provides electrical, gas, and plastic furniture
products.
Super Indus electrical industries are one of the top manufacturers of home
appliances, producing a wide range of products from electric fans to washing and
drying machines, room air coolers, gas appliances, and plastic furniture, all known
for their quality, durability, and beauty throughout Pakistan as well as abroad.

a. Product
Product means the goods and services combination the company offers to the
target market.
Their product range includes all types of electric fans from ceiling fans to pedestal
fans, table fans, wall bracket fans, metal body exhaust fans, plastic body exhaust
fans, fix fans, and lower fans.
All of these types further expanding into different models and colors make INDUS
fans able to provide comprehensive solutions for all home and office ventilation
needs.
Indus never compromised on the quality and produced 100% copper winding fans
meeting national and international standards of quality and safety.
b. Price
Price is the amount the consumer must exchange to receive the offering.
Indus obviously with their range of products that they have
They have a different price for them
The price of fans ranges from Rs.2500/- to Rs.6000/- depends on the model, style,
and frame (plastic, aluminum).
In gas appliances, they have a variety of products (cooking ranges, gas hobs, gas
stoves, and geysers).
Cooking ranges price rely on their size and gas burners cookers and their ignition
mode and material.
They sell them from 18000 to 29000.
Geyser's price is 23000 rupees.
They sell gas hobs and gas stoves from 8500 to 18500 and 1700 to 3900
respectively depends on a burner (saboof burner or steel burner) and stove(single
or double).
Washing and drying machines also priced from 10550 to 22500 by their size
(capacity), body material (metal/plastic) and they have 100% copper wire motors.
Plastic furniture ranges from 900-1280 according to their metallic legs( with or
without arms) beautiful design and pure plastic resin.

c. Place
Place includes company activities that make the product available to target
consumers.
Indus manufactured all the products and sell them on wholesale and retail.
They have their franchises in most popular Areas where they can get their audit
audience.
They have different showrooms at Jinnah road and near the bus stop and also sell
things from their own store/factor.
For the customer's benefits, they introduced online selling so that customers can
find out about their products.

d. Promotion
Promotion includes all of the activities marketers undertake to inform consumers
about their products and to encourage potential customers to buy these products. In
terms of promotion, Indus has a range of different means with which they
communicate about their products and service to their potential customer.
They use sales promotion, personal selling, direct mail, digital content, social
media, and print media also.
People can also look and information on them on the Internet, on-road signboards,
on their brochures in terms of promotion.

e. Process
The actual procedures, mechanisms, and flow of activities by which the service is
delivered.
The process of manufacturing made its products unique. From the start of getting
an order, collecting the material, and then fitted it together and after packaging to
delivery, they work very effectively and efficiently.
They are equipped with high tech and the latest technology. They deliver products
on time and satisfy customer needs. Some of their laboures work manually and
some used machinery and produced fine products. That's why they enjoy loyal
customers every time.

f. People
All human actors who play a part in service delivery and thus influence the buyers’
perceptions; namely, the firm’s personnel, the customer, and other customers in the
service environment.
They have lots of different people involved in the company who are helping to get
their product or service to market.
This includes management, administration staff, and frontline customer service and
sales staff.
The proud of their skilled and dedicated professionals with a lifetime experience of
fan manufacturing and management, they are committed to keep the prestige of
INDUS up and enhance it further.

g. Physical evidence
The environment in which the service is delivered, and where the firm and
customer interact, and any tangible components that facilitate performance or
communication of the service.
Indus groups of companies are working for four decades and they do not
compromise on the quality of their products and produce 100% copper wiring
motor fans and machines.
They have beautiful buildings and furnished offices, quality management, web
pages and brochures, and nicely dressed and well-behaved staff.
Indus as top manufacturers of home appliances get different awards from different
organizations and are certified from the government of Pakistan.
They show the latest models at their offices and the customer can test the product.

Another “p” regarding Marketing Mix:

They provide the facility to deliver the product at the customer's place.
And these are the things that show a good impression to the customers and force
them to buy things from them and stay connects with them.
I observe that there is another P called performance.
They check the performance in this way, that after the few days of delivering the
product they contact with the customer and get feedback about their product and its
performance
If they find any problem then they solve the issue quickly and avoid it for the next
time.