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In This Issue:
Chicago Art Leasing Our Fiscal Trajectory Has Spring Jobs Available in
A novel way to deal art Is Unsustainable Arrived Yet? Your Area
By Yisroel Kamen By Moshe Klein By Jewish Business News Staff By JB2B Networking, Inc.
Page 6 Page 8 Page 10 Page 14
CONTENT FROM THE PUBLISHER
3 BUSINESS NETWORKING
CALENDAR Dear Reader,
4 COVER STORY
A few weeks ago, I was sitting at a local not-for-profit’s
Is it Safe to Hire Again?
And if not now, when? annual fundraising dinner. My table was filled with small
By Mendy Rimler business owners and the conversation turned to how busy
things were becoming at the office. These entrepreneurs were scheduling their
6 FEATURED BUSINESS own appointments, doing their own bookkeeping, and, of course, servicing
Chicago Art Leasing their own clients. In other words, business was picking up. In this month’s
A novel way to deal art
cover story, Mendy Rimler asks, “Is it Time for Small Businesses to Hire
By Yisroel Kamen
Again?”
8 IN MY OPINION
Our Fiscal Trajectory Hiring people for your business is a risky move, but one that is certainly
Is Unsustainable important if you plan to create a sustainable model and plan for the future. I
By Moshe Klein
am quite confident that small business will be an engine for growth for the
21st century.
9 FEATURED NETWORKERS
9 BUSINESS ETHICS Do you expect your business to grow in the next few months? What plans do
Doing What Is Upright in you have in place to handle the changes?
God’s Sight
We’re looking to feature businesses that stand out in the Chicago area, so if
10 SMALL BUSINESS FORECAST
you have a suggestion please email editor@thejewishbusiness.com.
Has Spring Arrived Yet?
By Jewish Business News Staff
On the cover:
Cover montage images from iStock Photography
Lunch ‘n Learn: The Rapidly Build Your Rolodex @ YBar Networking Breakfast
Growing Field of Cognitive Fitness 8:00 p.m. - 10 p.m. 7:30 a.m. - 9:00 a.m.
12:00 p.m.-1:30 p.m. Cost: $15
Cost: $15
Skokie Chamber of Commerce Sound Bar Group, 2
DBR Chamber of Commerce, 3000 Lakeside
5215 Oakton St., Skokie, Ill. 24 W. Ontario St., Chicago, Ill.
Place, Bannockburn, Ill.
Register online: http://goo.gl/HqT2i Register online: http://goo.gl/EzzRG
Register online: http://goo.gl/xQmWq
Then came the crash of September 2008 and Smith, like small
businesses across the country, starting letting people go.
State Representative Lou Lang, a Democrat from Skokie, pointed Mendy Rimler is a freelance writer living in Detroit. To respond to this article,
write to mr@thejewishbusiness.com.
out that while small business owners are treading carefully, the
small yet steady growth is already translating into more jobs.
“In the last year, Illinois has put on more jobs than any other state
surrounding us,” he said. In addition, he noted that he is working to
implement new bills this spring to bring business to Illinois and help
local businesses stay here. “Small businesses owners should bear in
mind that we have programs at the Department of Commerce and
Economic Opportunity in Illinois that are designed to infuse money
into businesses, as well as tax credits and other incentives,” he said.
Window of Opportunity
For small business owners who are adding jobs, like founder and
president of Libby and Laura Boutique Bakery in Chicago, Laura
Klibanow, there is a silver lining to these down times. Klibanow
posted an ad on Craigslist for help with pre-Chanukah orders three
months ago and almost immediately received offers from people
who were overqualified for the job.
“There are so many skilled people out there who are just waiting for
a job. It’s a great environment for me,” said Klibanow, whose baked
goods will soon be available in more area stores. “People need jobs
and will take temporary work, too.”
Joshua Ginsberg will be the first to admit that he is not an art consultant. Ginsberg understands
The Philadelphia native with a head for business and a penchant for that people want art in
painting understands that choosing artwork can be as personal as the their lives for a variety
search for a spouse, so he likens his role to that of a shadchan. of reasons and he
works to accommodate
“I’m here to provide the type of art that people request,” he says, virtually any request.
confident that his blossoming venture, Chicago Art Leasing, fills Most of the leases he
a necessary void in an industry where hype sells and quality is as negotiates are based
subjective as your favorite Starbucks brew. “I’m really a fine art upon monthly usage Chicago Art Leasing owner Josh Ginsberg, right, and artist
matchmaker.” but some are for Beatriz E. Ledesma install a piece for her exhibition entitled
shorter terms, such as “Not Quite There Yet” at Flourish Studios Gallery in Chicago.
His business model is simple yet surprisingly effective: Whereas a when a client requires a special piece for a weekend conference or
traditional art buyer would head to the gallery or work through an to enliven the ambiance of a house party. And since people often
agent to find the perfect piece, Ginsberg, 34, bypasses the middlemen fall in love with that which constantly surrounds them, he regularly
by presenting himself directly to clients as a reliable conduit to many drafts installment purchase plans and lease-to-own agreements.
distinct, bubbling sources of art. But the genius of this enterprise lies
in the sales routine, or more precisely, lack thereof. Artists usually benefit more from a lease, Ginsberg maintains,
because it allows them to derive income from displayed work that
Ginsberg designed Chicago Art Leasing to accommodate businesses may otherwise be accruing storage fees.
and individuals alike who demand a high-end yet flexible solution to
their aesthetic needs. The concept of leasing artwork struck Ginsberg In conjunction with earning a living, “one of the biggest challenges
as a viable alternative to outright sales during a personal struggle over of a living artist is visibility,” he notes. “Through leasing, an artist
parting with his own original paintings. understands that it’s like putting his art to work for him.”
“I thought, maybe there’s a way that I can maintain ownership of my Art consultant David Parker, who occasionally advises Chicago
work while generating revenue,” he recalls. Art Leasing, notes that Ginsberg’s approach meshes well with
Chicago’s deep sense of civic pride, allowing him to unite people
Determined to find out, Ginsberg developed relationships with a who in turn feel good about supporting each others’ businesses.
multitude of local artists while simultaneously exploring the needs of
the consumer market. It was during these early days that one of his “Josh is pretty aggressive and quite enterprising,” he says, “I
first clients, an accounting firm in Skokie, shared a secret that gave his admire his spirit and ability to speak the same language as his
notion a license to flourish. clients.”
Since the federal tax code defines artwork as a “non-depreciable As a matchmaker, Ginsberg assesses both parties’ needs through a
capital asset,” Ginsberg learned that it made perfect sense for patented hands-off approach, allowing customers to describe their
corporate clients to lease from his company; if not owned, artwork wishes before he attempts to satisfy them.
is deemed a liability and can thus be written off along with other
business expenses. “The best meetings last two hours,” he says. “I ask three questions
and the client talks the rest of the time.”
Two and a half years later, Chicago Art Leasing satisfies clients’ tastes
by drawing from a collage of some 90 professional artists working Ginsberg’s metamorphosis from fledgling business consultant to
in oils, acrylics, watercolors, wood and metal sculpture, ceramics, becoming the “Jerry Maguire of the art world” was no accident of
photography, pen and ink, cut paper, mixed media, and more. fate; the University of Michigan graduate is the son of a doctor-
turned-entrepreneur father and an artist mother. He would be
“I don’t think there is anyone in the market doing what I do,” he says, remiss, however, not to acknowledge that struggling to find his
gauging his business’ early success by its remarkable ability to swim niche during those early post-college years ripened him for the
with the sharks in a rough economy. opportunity to pursue a career within the field of his dreams.
“We’re now witnessing a bit of a sea change. As the market thaws, “I knew that if I could find a way of making a sustainable living
companies recognize our stability and are starting to contact us.” in the fine art world, I would do it,” he recounted, offering like-
minded visionaries a method for testing their ideas.
Leasing art is a particularly attractive option for small businesses
seeking to beautify typically close quarters while supporting local “The first time you make a sale, it’s luck. The second time, maybe
artists. you’re on a streak. By the third time, you may have a business on
your hands.”
“We’re constantly looking to expand and change things up,” says
acupuncturist Teri Calandra, a Chicago Art Leasing client of over two Yisroel Kamen is a freelance writer in Chicago. To respond to this column,
years who switches up her paintings every three months. write: yk@thejewishbusiness.com.
It is very difficult for an accountant not to think about taxes at this within their means. Why do we believe that our governments at every
time of year. From January until April, taxes play a major role in our level don’t have to do the same?
personal and professional lives. Now, more than ever, with the federal,
state and local government debt crisis in the news each day, increasing I have been privileged over the years to become acquainted with Len
tax obligations are in the forefront of our minds. Walter, the business and financial editor for WBBM Newsradio 780.
I’m big fan. He “gets it” in my opinion. One time, shortly after the
Taxes are a necessary evil. They are needed to fund the government 9/11 terrorist attacks, I saw him at the Rosemont Convention Center
and to provide basic services that we all could not live without. and asked him for some advice to share with my clients. Without
hesitation, he told me “we must live within our means and spend
Most of us don’t realize that taxes were at the core of the American below our means.” For example, Len advised that someone who earns
Revolution and in no small way played a role in the founding of this $50,000 annually should live and make decisions as though he earned
country’s independence from Great Britain. Taxation, or limitations $40,000. Len explained that living below our means allows us to save
on taxation, is a central pillar of our constitution. Kings and monarchs money for unexpected occurrences, like losing a job. In this way,
throughout history would harshly tax the population to fund unpopular we are prepared to handle whatever might come without a dramatic
wars or lavish personal spending. Inevitably, the citizenry rebelled impact on lifestyle.
when the burden became too great. Revolution often ensued and new
governments were formed that promised a better way to tax and spend. My advice to clients, to the people who read this column and to our
elected officials is to follow Len’s advice. The financial course we
Is it any different today? Do you see any threads that link the past to have collectively chosen as a society is unsustainable. Let’s hope that
our current situation? The national debt in the United States stands we can make the necessary changes before it’s too late.
at $14 trillion, an amount of money that boggles the mind. We just
started getting used to debt loads in the billions and now we are forced Moshe Klein is an accountant and small business consultant. His firm, Moshe
to accept that billions are pocket change. It is generally acknowledged Klein & Associates, Ltd. is based in Chicago and services clients throughout
that elected officials don’t even bother to read legislation that deals the United States and Canada. To respond to his column, write to:
with “only” a few billion dollars. After all, who will notice a few mk@thejewishbusiness.com.
billion dollars added to the debt when we already owe $14 trillion?
Telling Economic Indicators Our forecast, therefore, is that the “recovery” has not taken hold
We’ve compiled a handful of economic indicators to help the small fully and the benefits of the recovery have not trickled down to our
business owner better assess the future direction of the economy. level yet. While Wall Street might be seeing the sunshine and feeling
the first rays of spring warmth, it’s still winter in our small business
Gold – Closing out February 2010, gold was hovering in the range neighborhood. We would not recommend putting away the shovel or
of $1,100 per troy ounce. In February 2011, we see gold in the the winter coat just yet.
range of $1,350 to $1,400 per ounce. Traditionally, the demand for
gold will increase when the dollar is weak. For small businesses, a Budget carefully, market and advertise for new business
weak dollar means that it will cost more to purchase products and aggressively, but keep costs down. Inventories should remain low
materials. to moderate, but always be on the lookout for bargains. Without a
doubt, micro-manage your profit margins and try to find just the
Dollar Index – In February 2011, the dollar fell to a 12-week low right balance between aggressive advertising, sales increases and
against a basket of currencies, driven lower primarily on the strength margin improvement.
of the pound sterling, which hit a 10-week high amid growing fears
of U.S. inflation. According to Reuters, the markets expect the Hang in there: manage your business smartly and spring will be right
Euro Zone to raise interest rates sooner than the United States, so around the corner!
investors have gravitated toward the Euro. That flight had a negative
impact on the value of the dollar.
Oil – In January 2010, oil was selling for $69 per barrel. By February
2010, it had hit $74. One year later, in February 2011, the price of a
barrel is approaching $100. Naturally, the cost of gasoline, heating
fuel and other products made from oil have risen as well.
DJIA – The stock market rally over the past year has been truly
amazing. Looking only at stocks, one might believe that the impact
and ill effects of the great recession have been wiped away and the
average American has been made “whole” again. January 2010
saw the market firmly rooted at the 10,000 level with growing
momentum. December 2010 saw the Dow reaching for 12,000. In
February 2011, despite some minor adjustments, it appears that
12,000 is the new reality.