KAGUNDI RICE CAKE

MACEJ Manufacturing

SWOT Analysis (Resource Analysis)

Resources Strength Weakness

The proponents have enough

capitalization to invest and start the
Money
business. Each proponent contributed
P200.00 only to operate the business.

The proponents have enough source of

materials because the raw materials of
Materials
the product are available in the
environment.

Equipment and utensils needed for the

operation of the business are available.
The proponents need not to buy
Machines
equipment and utensils because they
already have enough of these for their
operation.

The methods/procedures for making the

Methods
product are so easy to follow.

The company must have

additional manpower in
providing more products.
Manpower Proponents need help in
the operation especially
when there are bulk orders
of the customer.

Management The proponents have the education and

required managerial skills in managing
the business. The proponents are
currently enrolled at MMSU with a
 course BSBA-MA. They already have
knowledge about the different areas in
business like marketing, management,
product and operation management,
human resource management, total
quality management and took up also
some accounting subjects

The proponents have enough time to

Moment (time)
monitor the business

SWOT ANALYSIS (Environmental Analysis)

Factors in the Opportunities more

Threats
Environment nutritious

People are becoming health

Socio-cultural conscious and are prefer to
buy more nutritious food.

The whole production

process is made manually.
There is no need for large
Technology/Technical equipment or any technical
process since the product is
cooked is cooked only by
steaming.

Economic Employment of the student A fluctuation of prices in

proponents and
mobilization of local
savings/resources.
the market affects the
pricing of the product.
Other ingredients like
sugar, milk, and its
container may cause the
 product to increase its
price.

Raw materials are abundant

Natural Environment and are available in the
locality

Political instability is
Political
affecting the economy

There is peace and order in

Peace and Order
the location of the business

Heath conscious consumers

Population Trends are continuously
increasing.

Government is creating
programs that help SMEs.
They assist and support
Government Programs them in managing and
operating their business
properly to become more
competitive in the market

There are increasing

Availability of the product
is abundant and it can
Global Environment
compete to its competitors
in the market.
competitors in the global
market that is concern on
the health of the
consumers.
The continuous fluctuations
on the currency exchange
rate and interest rate affect
the economy that may
cause a big impact on the
business.