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FINAL REPORT
Prepared for:
The State of Hawai‘i
Prepared by:
ICF International
December 2008
Hawai‘i Cruise Study
Two-page executive summary (1 of 2)
] Objective and Purpose: The Hawaii Cruise Industry Study was conducted to assess the
cumulative impacts and benefits of the cruise industry on each island and the State of Hawai‘i in
2007 and projected out to the year 2018. The study will be used by policymakers to assess the
need, if any to make decisions in response to the impacts and benefits.
] Team: The study was conducted for the State of Hawai‘i—including four agencies led by the
Hawai‘i Tourism Authority (Momi Akimseu) and the Department of Business, Economic
Development, and Tourism (Pearl Imada Iboshi)—by a team of consultants led by ICF
International.
] Steward Oversight: A diverse panel of 30 Stewards, or "servant leaders," from across the islands
in business, government, and NGOs provided input, oversaw study approaches, and reviewed
findings.
] Public Input: In addition, over 275 interviews with cruise lines, ports staff, service providers,
tourism businesses, recreational harbor users, environmental groups, government agencies, and
others were conducted over the course of this year-long study from 11/2007 to 12/2008.
] Final Study Reports: The final body of work consists of 13 module reports. Please contact the
Hawai‘i Tourism Authority to access the reports. Phone#: (808) 973-2255
] Direct costs of cruise tourism are less than $3.3 million per year: The study found that the
direct costs of cruise tourism statewide, including the impacts on air quality, airports, state parks,
ports and harbors, and vehicle trips, total less than $3.3 million per year. The cruise industry
imposes other costs to the state, but because of data limitations the study team was not able to
estimate dollar values for these costs. These impacts have been described in depth in other
modules of the study.
] Direct benefits of cruise tourism are $475.4 million per year: The cruise industry provides
direct benefits to the state in the amount of $475.4 million on average per year. This benefit stems
from the increase in economic activity generated by the cruise industry, as measured by GRP.
] The cost-benefit analysis shows a net benefit of the cruise industry for the state: The study found that the
estimated benefits of the cruise industry exceed the estimated costs for the state as a whole.
] The islands do not benefit equally from the cruise industry: Honolulu County and Hawai‘i County show a
large net benefit from the cruise industry under all scenarios examined, whereas Kauai County and especially
Maui County show different levels of benefit under different assumptions. Kaua’i County benefits from the cruise
industry so long as 16.7 percent of cruisers are exclusive cruisers who would not otherwise come to Kaua’i and
stayed in land-based accommodations. Maui County requires the highest— 51.8 percent to be exclusive cruisers.
On the other hand, Honolulu County and Hawai‘i County show the opposite trend of Maui and Kauai—even if 0
percent of cruise visitors were exclusive cruisers, the cruise industry still represents a net benefit.
] Why Maui is different: A key component of the cost-benefit analysis is the unrealized economic benefits (or
“opportunity costs”) from the cruise passengers who we assume would have stayed in land-based
accommodations in the absence of a cruise industry. These large, unrealized economic benefits of land-based
accommodations are included in the “costs” column in the cost-benefit analysis for the cruise industry. These are
higher for Maui because Maui benefits from the largest increase in GRP per land-based visitor of all the counties
and the second highest volume of tourism from non-cruise tourists after Honolulu County.
] Direct taxes outweigh direct costs: The study also found that the total direct taxes (State and county) paid by
the cruise industry outweigh the total direct costs by its presence in the State of Hawai‘i. However, the study could
not specifically measure the direct revenues to each county versus the direct costs of the industry in each county.
] Hawai‘i is a strong visitor destination, but trails others as a cruise destination: Visitor demand for Hawai‘i is
strong (71% of US mainland travelers are extremely or very interested in visiting Hawai‘i) but their interest in
Hawai‘i as a cruise destination trails other cruise destinations (Caribbean/Eastern Mexico, Alaska, Bahamas, and
Bermuda). Still, demand for cruising in Hawai‘i grew by 22% from 2002-2005 (coinciding with the NCL America
entry to the market).
] Uncertain future for cruise industry in Hawai‘i: The future of cruising in Hawai‘i is uncertain. Using best
available information the study team predicts that U.S.-flagged cruising to Hawai‘i will stay constant at the lower
level seen in 2008, and there will be no substantial increase in foreign-flag ships in the short-term, but there will be
long-term growth that is lower than the North American cruise market average. This translates into a projection of
a net average annual growth rate in total Hawai‘i cruise passenger volume of 1.29% over the 2009 - 2018 period.
] Ms. Haunani Apoliona, Chairwoman, Office of Hawaiian Affairs ] Ms. Carol Pregill, President, Retail Merchants Hawai‘i
] Mr. George Applegate, Executive Director, Big Island Visitors ] Mr. Patrick Shaw, Hawai‘i Representative, Northwest
Bureau CruiseShip Association
] Ms. Lulani Arquette, Executive Director, Native Hawaiian ] Mr. John Strom, Enterprise Honolulu (Oahu's Economic
Hospitality Association (NaHHA) Development Board)
] Ms. Toni Marie Davis, Executive Director, A3H (Activities & ] Mr. Neil Takekawa, Vice President of Sales and Marketing,
Attractions Assn. of Hawaii) Hawai‘i Superferry (Formerly President, Roberts Hawai‘i Tours)
] Mr. Les Enderton, Executive Director, O‘ahu Island/Visitor ] Ms. Miwa Tamanaha, Executive Director, KAHEA: The
Industry Hawaiian Environmental Alliance
] Ms. Laura Fabrey, Education and Outreach Coordinator, ] Ms. Enriqueta Tuason Tanaka, Manager, Industrial Engineering,
Department of Land and Natural Resources Matson Navigation Company
] Mr. Alfred Grace, Vice President, Sales, Polynesian Cultural ] Ms. Deidre Tegarden, Coordinator, Office of Economic
Center Development, Maui County
] Ms. Paula Helfrich, Chief Executive Officer, Economic ] Ms. Beth Tokioka, Director of Economic Development, Kaua‘i
Development Alliance of Hawaii (EDAH) County
] Ms. Sue Kanoho, Executive Director, Kaua‘i Visitors Bureau ] Mr. Roy Tokujo, President, Cove Entertainment
] Ms. Leimomi Khan, President, Association of Hawaiian Civics ] Mr. Murray Towill, President, Hawai‘i Hotel & Lodging
Clubs Association
] Mr. Harry Kim, Mayor, Hawai‘i County ] Ms. Terryl Vencl, Executive Director, Maui Visitors Bureau
] Ms. Teri Leicher, Board Member, Malama Kai Foundation ] Ms. Mary Pat Waterhouse, Director of Budget and Fiscal
] Mr. Kaipo Lum, Economic Development Chairperson, Services, City and County of Honolulu
Association of Hawaiian Civics Clubs ] Ms. Marsha Wienert, Tourism Liaison, State of Hawai‘i
] Mr. Mark McGuffie, Executive Director, Hawaii Island Economic ] Mr. Alan Yamamoto, Vice President, Hawai‘i Operations, NCL
Development Board, Inc. America
] Mr. Ku`uhaku Park, Government & Public Affairs Manager, ] Ms. Mattie Yoshioka, President and CEO, Kaua‘i Economic
Horizon Lines - Honolulu Development Board, Inc.
] Overview of the Global The 3 Companies that Dominate the Cruise Market, and Others
Cruise Industry, including
History, Key Players, Key Carnival
Carnival Corporation
Corporation
Trends, Technologies,
Industry Outlook, and
Discussion of Cruising and
Impacts on Select Cruise Royal
Royal Caribbean
Caribbean Cruises Ltd..
Cruises Ltd Star
Star Cruises
Cruises Ltd.
Ltd.
Destinations Competitive with
Hawai‘i.
] Conducted over 50 interviews
with cruise industry and Independent
Independent Cruise
Cruise Lines
destination stakeholders, and Lines
] Key Trends:
– Worldwide passenger
growth The Trend in Annual Worldwide Cruise Passenger Growth*
– A plethora of new ships 15 12.8
– Ever bigger vessels 12.0 12.6
M illio n s o f P a s s e n g e r s
11.2
– New destinations 12 10.5
9.5
– The growth of US 8.7
homeports 9 7.2 7.5
6.3
– Something for everyone
4.7 4.8 4.7 5.0 5.4 5.9
– New source markets 6 3.8 4.2 4.4
] Outlook and 3
Observations:
– The appeal and growth of 0
cruising show no signs of
abating.
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92
93
94
95
96
97
98
99
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02
03
04
05
06
2 0 (P )
)
(P
– The outlook—barring a
19
19
19
19
19
19
19
19
19
19
20
20
20
20
20
20
20
07
08
major accident or
20
catastrophe at sea—is for
continued growth from both *Passengers of CLIA member lines.
US and international Source: CLIA
source markets
– A wide range of issues and
impacts have developed as
a result of the growth of
cruise tourism
] Government Services: The U.S. Department of Homeland Security (DHS) regulations requirements for training, security,
and safety related to the cruise industry treats all cruise vessels, their passengers and their luggage with the same level of
security that it treats international vessels, their crew and cargo. This requires harbor personnel services that exceed the
demands for security and safety of domestic cargo vessels.
] Maintenance and Operations Impact: Cruise terminal facilities and comfort stations maintenance, lighting and water costs
during a cruise vessel call impacts harbor personnel, contractors and utility and maintenance expense for the operations and
management budgets of all Hawai‘i harbors.
] Harbor Usage and Waterside Infrastructure: Severe weather conditions combined with channel navigation issues at
Nāwiliwili and Hilo Harbors may result in cruise vessel delays and missed schedules in these harbors. Harbor personnel paid
by the Harbors Division and security services paid by the cruise lines must be on standby during these delays which may
result in increased operational costs if overtime is involved.
] Pier and Terminal Facilities Capacity: Cruise vessels at multipurpose piers in Hilo and Nāwiliwili harbors eliminate any
shared use of their pier locations while a cruise ship is in port and reduce the total cargo pier space capacity at Nāwiliwili to
35.5 percent and at Hilo to 53.9 percent. Kahului pier capacity is reduced to 60.9 percent of total pier space available while a
single cruise vessel is in port. In 2007 the capacity for use by cruise and cargo under normal scheduling conditions was
considered sufficient by all of those interviewed.
] Landside Access Management: When both cargo and cruise vessels are in port, their management of safety and security
in the shared-use areas in and out of single gate access situations requires harbor personnel paid by the State and/or
contracted personnel paid by the cruise lines to guard walkways, direct passenger and vehicle traffic, and check the
credentials of passengers, crew, vendors and visitors. Kahului and Hilo Harbors have only a single gate entry. This may
result in occasional overtime for harbor personnel.
] Costs of Operations: The cruise-related overtime costs of ports and harbors security staffing were found by the study team
to be approximately $336,000 on average per year for the state.
] Cost of Modernizations: Because of the current cruise industry growth projections, major cruise facility modernizations that
were planned have been deferred.
] Future Impact: There was an approximate 47% decline in cruise vessel calls between 2007 and 2008, so many impacts
described are likely to decline. At the same time, the ports improvements that remain scheduled will improve the ability to
accommodate cargo and thus indirectly reduce the impact of the cruise industry. Both of these trends contribute to the effect
of reducing the impact of cruise operations on Hawai‘i’s ports and harbors in the future.
] Municipal Utilities (Water, Sewage, Solid Waste, Electricity, Gas): Cruise passenger & crew
onshore usage is greater than usage by ships in port. Yet still, daily onshore utility demand by
cruise ship passengers and crew is lower than those by residents and land-based tourists.
] Healthcare: No indication of a regular increase in ER visits leading to an impact on ER resources
when a cruise ship is in their port. Only Hilo Medical Center and Kona Community Hospital feel an
occasional adverse impact of cruise ships in port.
] Police Services: No evidence that cruiser passengers are responsible for a disproportionate
amount of crime in any county. An extra officer is required at some ports for traffic management
(Lahaina), and some ports respond to crew fights (Kona and Lihue), though this was not
considered a strain on department resources.
] Fire Services: No evidence of substantial increases in the fire department workload when cruise
ships are in port.
] Emergency Services: No evidence of changes in frequency of emergency situations when cruise
ships are in port.
] Visitors and Convention Bureau: Cruise ship passengers comprise a very small percentage of
all visitors assisted by the bureaus. This is because of distance, time constraints, and ability to
make advance arrangements via telephone or online.
] Visitor Assistance Program: Cruise ship passengers comprise a very small percentage of all
visitors assisted by the visitor assistance programs. The exception is the Big Island, where
between 10-32% of East and West Hawai‘i VASH users are cruise passengers.
] Air transportation: Cruise passengers represent approx 1.78 percent of passenger
enplanements at Honolulu International Airport. In 2007 the airport operating expenses
attributable to cruise passengers were an estimated $5.2 million. Cruise aviation impacts are
anticipated to be minimal out to the year 2018, therefore any aviation-related infrastructure
constraints would not be attributable to the cruise industry.
] Profile the marine natural resources that could be impacted by cruise ship industry operations.
– Interviews with staff from the Humpback Whale National Marine Sanctuary, NOAA, and Hawai’i DLNR
– Interviews with whale-watching and reef-diving excursion providers in Lahaina and Kona.
– Review of information from various coral reef protection organizations based in Hawai’i, including the Hawai’i Coral Reef Network;
and, review of publications released by the Humpback Whale National Marine Sanctuary.
] Characterize the cruise passenger activities that could potentially impact marine resources.
– Inquiries to the cruise industry and local excursion providers.
– Field observations of excursion providers operating at the ports.
– Interviews with district harbor managers.
] Identify the port and harbor improvements that are planned to accommodate the cruise industry, and
identify associated impacts to the marine environment.
– Interviews with Hawai‘i (DOT) Harbor Managers for Hilo, Kahalui, and Nāwiliwili
– Interview with Hawai’i DNLR dock manager for Kailua-Kona.
– Email exchanges with DLNR dock manager for Lahaina.
– Interview with Mr. Fred Pascua, Planning Engineer for the DOT Harbors Division in the Honolulu office.
– Review of Harbor Modernization Plans and the Environmental Impact Studies related to harbor improvements.
] Identify cruise ship operations that could adversely impact marine resources.
– Data on waste generation and operational discharges provided by the NWCA membership.
– Onboard tours and interviews with ship personnel for three of the larger ships that make frequent calls to Hawai‘i ports. The ships
were from three different cruise lines: Pride of America (NCL America), Diamond Princess (Princess), and Vandaam (Holland
America).
– Interviews with the district harbor managers and small boat harbor masters regarding waste management or discharge issues
related to cruise ships.
– Inquiries to the Humpback Whale National Marine Sanctuary regarding any records of whale strikes involving a cruise ship or
cruise ship passengers on off-ship excursions.
– Review of recent reports on cruise ship waste generation and management prepared by the U.S. Environmental Protection
Agency.
] Evaluate marine impacts, drawing from each of the steps outlined above.
• Discharge of nutrient rich • The three cruise vessels inspected as part of • With Advanced Wastewater
sewage (black water) effluent this study were equipped with Advanced Treatment Systems,
could contribute to the Wastewater Treatment Systems, which contribution of the cruise
production of algal blooms should result in low-nutrient discharge. Use vessels to increased nutrient
that could promote algae of Advanced Wastewater Treatment concentrations should be
overgrowth on reefs. Systems are not legally required in Hawai‘i. minimal
General Water
Quality
• Potential discharges of toxic
• There are currently enforceable regulations • Based on shipboard
pollutants (oil, cleaning
prohibiting discharges of oil and hazardous observations made during this
solvents, etc) could contribute
materials. study and the presence of
to decreased water quality
• Good waste handling procedures were enforceable prohibitions against
and subsequent impacts on
observed during vessel inspections. discharge, impacts are unlikely.
reef communities.
] Estimate percentage of cruise passengers that participate in each type of onshore tour or
excursion to terrestrial parks or other natural areas:
– Using data from NWCA, tour and excursion companies, cruise line websites, and interviews of park
managers and other natural tourist attractions.
] Make assumptions regarding the percent of arriving cruise passengers who visit individual
key natural tourist sites:
– Using relative numbers of passengers taken to individual sites by the tour providers who provided such data,
frequency of mention of each site in excursion offerings by cruise lines, distance to individual sites from port
towns time required to visit the sites;
] Identify environmental impacts:
– Through interviews with managers of a selected set of natural sites popular with cruise passengers,
extrapolation of the information provided by these managers to other areas, and assessment of the specific
activities (and associated impacts) carried out by cruise passengers.
] Quantify environmental impacts where possible, for estimates of costs attributable to
cruise passengers for state park operations and emissions from diesel tour buses and
rental cars:
– Estimate number of diesel tour bus trips and rental car trips attributable to cruise passengers based on
previous passenger behavior information;
– Use the EPA and State emissions factors to calculate total emissions from cruise passenger trips in diesel
tour buses and rental cars;
– Use available economic cost factors to estimate total economic costs to Hawai‘i of particulate matter (PM)
emissions from tour buses. (Economic cost factors N/A for rental car emissions).
– Estimate the impacts of cruise passengers on the administration and operations budget of state parks in
Hawai’i by multiplying the estimated cruise passengers visiting state parks on each island by $1.33 (the
estimated state park expense per visitor in 2007).
] Large numbers of cruise passengers visit onshore natural sites: Ranging from 125,000 passengers on
Oahu to 200,000 passengers on Hawaii Island in 2007—but these numbers will drop in the future as cruise visits
drop.
] Cruise passengers constitute a portion of overall visitors: Can represent anywhere between 2-38% of total
visitors to parks. Generally constitute 5-15% of the visitors to the state parks. Constitute 4% of all visitors to
Haleakala National Park.
] Environmental impacts by cruise passengers occur at natural sites across the islands:
– Degradation of air quality resulting from tour bus emissions;
– Soil erosion impacts on private land as a result of horseback riding and 4X4, ATV, and Pinzgauer tours;
– Littering;
– Contribution to general wear and tear on state and natural park trails and visitor areas due to use.
] Key impacts are emissions from rental cars and tour buses:
– On each of the four islands visited by cruise ships, approximately 1,800 to 2,100 diesel bus tours took place in 2007 carrying
cruise passengers to onshore natural sites, representing 4.13 estimated tonnes of particulate matter at an approximate $1.3 M
cost.
– It was estimated that in 2007 cruise passengers drove rental cars between 660,000 to 1 million miles on each of the islands
visited by cruise passengers, or 3.3. million miles statewide, representing substantial amounts of CO, NOx, CO2, and reactive
organic gases.
] Littering and wear-and tear impacts are generally minor and reversible, but emissions from tour buses
and rental cars and soil erosion from offroading have the potential for significant impact when
considered cumulatively and can be difficult to mitigate.
] Generally, the environmental impacts of cruise passengers are no different from other types of visitors
to the natural sites, on a per-visitor basis: Interviews indicated there are no indications that the presence or
activity of cruise passengers results in overcrowding or overuse to an extent that detracts from the enjoyment of
any natural sites.
] The estimated costs of state park operations attributable to cruise passengers in 2007 ranged from
$153,456 on Maui and $166,236 on Oahu, to $189,376 on the Big Island and $248,847 on Kauai.
] Direct costs of cruise tourism are less than $3.3 million per year: The study found that the direct
costs of cruise tourism statewide, including the impacts on air quality, airports, state parks, ports and
harbors, and vehicle trips, total less than $3.3 million per year. The cruise industry imposes other costs to
the state, but because of data limitations the study team was not able to estimate dollar values for these
costs. These impacts have been described in depth in other modules of the study.
] Direct benefits of cruise tourism are $475.4 million per year: The cruise industry provides direct
benefits to the state in the amount of $475.4 million on average per year. This benefit stems from the
increase in economic activity generated by the cruise industry, as measured by GRP.
] The cost-benefit analysis shows a net benefit of the cruise industry for the state: The study found
that the estimated benefits of the cruise industry exceed the estimated costs for the state as a whole.
] The islands do not benefit equally from the cruise industry: Honolulu County and Hawai‘i County
show a large net benefit from the cruise industry under all scenarios examined, whereas Kauai County
and especially Maui County show different levels of benefit under different assumptions. Kaua’i County
benefits from the cruise industry so long as 16.7 percent of cruisers are exclusive cruisers who would not
otherwise come to Kaua’i and stayed in land-based accommodations. Maui County requires the highest—
51.8 percent to be exclusive cruisers. On the other hand, Honolulu County and Hawai‘i County show the
opposite trend of Maui and Kauai—even if 0 percent of cruise visitors were exclusive cruisers, the cruise
industry still represents a net benefit.
] Why Maui is different: A key component of the cost-benefit analysis is the unrealized economic benefits
(or “opportunity costs”) from the cruise passengers who we assume would have stayed in land-based
accommodations in the absence of a cruise industry. These large, unrealized economic benefits of land-
based accommodations are included in the “costs” column in the cost-benefit analysis for the cruise
industry. These are higher for Maui because Maui benefits from the largest increase in GRP per land-
based visitor of all the counties and the second highest volume of tourism from non-cruise tourists after
Honolulu County.
] Direct taxes outweigh direct costs: The study also found that the total direct taxes (State and county)
paid by the cruise industry outweigh the total direct costs by its presence in the State of Hawai‘i.
However, the study could not specifically measure the direct revenues to each county versus the direct
costs of the industry in each county.
] A comparison of the economic impact and key utilities usage of 1,000 cruise
ship cabins and 1,000 hotel rooms, both at the average level.
] Output variables analyzed:
– Economic: Output, resident employment, resident earnings, government
revenues
– Utilities: Water, sewage, electricity, propane, solid waste
] Includes visitor, operational, and crew spending.
] A Module 8 sub-committee helped decide the basic input parameters, e.g.:
– 1 day timeframe, 2.0 persons/room, 100% occupancy
– Include cruise lodging expenditures in base analysis
– Exclude cruise on-ship spending and hotel visitor lodging from avg. daily
expenditures (captured in “operational spending” instead).
] As a result of study design, visitor spending largely drives the findings: The
larger per-person-per-day (PPPD) spending by hotel visitors than cruise passengers
drives the findings, and means hotels have higher economic benefits and
infrastructure costs (since all other parameters are held constant).
] Economic output: Hotel output was about 150% of cruise statewide. On O‘ahu only, hotel output a little less than
cruise, because of higher cruise crew & visitor spending. On neighbor islands, hotel output about 200% of cruise
output.
] Employment: Hotel jobs more than twice cruise jobs (residents only). On O‘ahu, hotels jobs still more than cruise but
less gap (140%). Kaua‘i had greatest gap: hotel jobs were 270% of cruise jobs.
] Earnings: Hotel-related earnings about 230% of cruise. On O‘ahu, gap was about 140%. On NI’s, gap was close to
300%.
] Government revenues: Hotel revenues were about 120% of cruise statewide. County revenue picture was much
different, where hotel revenues were anywhere from 1,000% (Oahu) to 7,800% (Kauai) of cruise revenues.
] Utilities usage: Hotel/cruise ratio ranged from 140% for water to 285% for propane. On O‘ahu, the gaps were narrower
(hotels were 110%-130% cruise). Greatest gaps were on Kaua‘i, where the hotel impacts were 250% to 780% of the
cruise figures for various utilities.
Operational Use 47,933 96,293 33 77,034 1,104 19,664 0.0 25.2 88 1,683
] Direct costs of cruise tourism are less than $3.3 million per year: The study found that the direct costs of cruise tourism
statewide, including the impacts on air quality, airports, state parks, ports and harbors, and vehicle trips, total less than $3.3
million per year. The cruise industry imposes other costs to the state, but because of data limitations the study team was not
able to estimate dollar values for these costs. These impacts have been described in depth in other modules of the study.
] Direct benefits of cruise tourism are $475.4 million per year: The cruise industry provides direct benefits to the state in
the amount of $475.4 million on average per year. This benefit stems from the increase in economic activity generated by the
cruise industry, as measured by GRP.
] The cost-benefit analysis shows a net benefit of the cruise industry for the state: The study found that the estimated
benefits of the cruise industry exceed the estimated costs for the state as a whole.
] The islands do not benefit equally from the cruise industry: Honolulu County and Hawai‘i County show a large net
benefit from the cruise industry under all scenarios examined, whereas Kauai County and especially Maui County show
different levels of benefit under different assumptions. Kaua’i County benefits from the cruise industry so long as 16.7
percent of cruisers are exclusive cruisers who would not otherwise come to Kaua’i and stayed in land-based
accommodations. Maui County requires the highest— 51.8 percent to be exclusive cruisers. On the other hand, Honolulu
County and Hawai‘i County show the opposite trend of Maui and Kauai—even if 0 percent of cruise visitors were exclusive
cruisers, the cruise industry still represents a net benefit.
] Why Maui is different: A key component of the cost-benefit analysis is the unrealized economic benefits (or “opportunity
costs”) from the cruise passengers who we assume would have stayed in land-based accommodations in the absence of a
cruise industry. These large, unrealized economic benefits of land-based accommodations are included in the “costs” column
in the cost-benefit analysis for the cruise industry. These are higher for Maui because Maui benefits from the largest increase
in GRP per land-based visitor of all the counties and the second highest volume of tourism from non-cruise tourists after
Honolulu County.
] Hawai‘i is a strong visitor destination, but trails others as a cruise destination: Visitor demand for Hawai‘i is strong
(71% of US mainland travelers are extremely or very interested in visiting Hawai‘i) but their interest in Hawai‘i as a cruise
destination trails other cruise destinations (Caribbean/Eastern Mexico, Alaska, Bahamas, and Bermuda). Still, demand for
cruising in Hawai‘i grew by 22% from 2002-2005 (coinciding with the NCL America entry to the market).
] Uncertain future for cruise industry in Hawai‘i: The future of cruising in Hawai‘i is uncertain. Using best available
information the study team predicts that U.S.-flagged cruising to Hawai‘i will stay constant at the lower level seen in 2008,
and there will be no substantial increase in foreign-flag ships in the short-term, but there will be long-term growth that is
lower than the North American cruise market average. This translates into a projection of a net average annual growth rate in
total Hawai‘i cruise passenger volume of 1.29% over the 2009 - 2018 period.