2010 media kit

Overview and table of contents Page 2

www.extranews.net

X EXTRA celebrates 30 years of service to the Chicago Latino Community

during 2010
X A family owned independent newspaper and a founding member of the
National Association of Hispanic Publications
X CVC audited circulation of 65,193
X Published weekly on Thursdays
X Distributed via street boxes, retailers, and 27,000 home delivered weekly
X Singled out by Secretary of State Jesse White in 2006 for “Commitment
to improving the quality of life of all Latinos in Illinois”

Table of Contents
Page 1 – Cover
Page 2 – Table of contents
Page 3 – Chicago market overview
Page 4 – Award winning journalism
Page 5 – Extend your reach with EXTRA
Page 6 – EXTRA, the hub for the community
Page 7 – EXTRA’s community partners
Page 8 – Editorial focus
Page 9 – Editorial focus
Page 10 – Special section calendar
Page 11 – Special editions calendar
Page 12 – Special advertising opportunities
Page 13 – Special advertising opportunities
Page 14 – EXTRA reader demographics
Page 15 – Display rate card
Page 16 – FSI rate card
Page 17 – Internet rate card
Page 18 – Display mechanical specifications
Page 19 – Circulation by ZIP code
Page 20 – Leadership team
Page 21 – CVC audit statement
Page 22 – CVC audit statement
Page 23 – CVC audit statement
 Chicago Market Overview
Page 3
www.extranews.net

X About 1.9 million Latinos live in the Metro Chicago Hispanic Neighborhoods
Chicago market
X Represents about 19% of the total
population
X 80% live in 20% of the ZIP codes with 40%
living in just 14 ZIP codes
X Hispanics from Mexico represent about
82% of the population followed by Puerto
Ricans at almost 10%. The remaining
Hispanic population has their origins
across 35 other countries.
X Chicago represents the 5th largest
Hispanic market nationally
X 48% of Hispanic adults in Chicago are
between the ages of 18 and 34
X 71% of Chicago Hispanic adults are
between 18 and 44
X In 2007, the median household incomes
was estimated at $45,597
 A 30 year tradition of award winning
community-driven journalism Page 4
www.extranews.net

Best Health Section Best Community Story Best Cultural Photo

Content and Design -

Making a Difference
X The Jose Martí awards from
the National Association of
Hispanic Publications
consistently recognizes the
EXTRA as one of the best
Hispanic newspapers in
America
X Graphic Design USA awards
demonstrate EXTRA’s
commitment to a visually
appealing newspaper that
results in high reader Best Graphic Design
Best Health Section Best Cultural Photo
engagement
 EXTRA extends your reach into the 54% of
the market neglected by Spanish only media Page 5
www.extranews.net

Adult Language Preference

Chicago, 2007

46% 54%

Source: 2007 Geoscape, American

Marketscape Datastream

EXTRA bilingual advantage

X Today’s Hispanic market is multi-generational and multi-lingual
X Most important decisions in a Hispanic family are typically multi-generational
X Extra’s award winning bilingual format allows each reader to choose their language of comfort
X First generation Hispanics and older Hispanics can enjoy their newspaper in Spanish
X Younger, higher educated Hispanics can enjoy their newspaper in English
X One decision, one newspaper, one advertisement reaches the entire market
 Community focus
Hub for building grass roots support Page 6
www.extranews.net
 Community support
Partial list of our community partners
www.extranews.net
After School Matters
Alivio Health Center
Alternative Schools Network
American House Association
Association House of Chicago
Back of the Yards Council
Better Business Bureau of
Chicago and Northern Illinois
Brighton Park Neighborhood
Council
Casa Aztlan
Casa Central
Casa Puertorriqueña
Ceasefire
Chicago Area Project
Chicago Housing Association
Chicago Latino Film Festival
Chicago Urban League
Chicago Run
Cicero Chamber of Commerce
Cobb Connection
Cocineros Unidos de Humboldt
Park
Co-op image group
Community Health Clinic
CUPULA
Division Street Business
Development Association
Driven and Empowered Youth
Erie Neighborhood House
El Valor
Hispanic Association of
Colleges and Universities
Hispanic Council for Reform
and Educational Options
Hispanic Housing Development
Corporation
Hispanic Heritage Organization
Hogar del Nino
Illinois Coalition for Immigrants
and Refugee Rights
Illinois Hispanic Chamber of
Commerce
International Latino Cultural
Center
Latinos Progresando
Latino Art Beat
Lawndale Christian Health
Center
Page 7
Little Village Chamber of
Commerce
Logan Square Chamber of
Commerce
Logan Square Neighborhood
Association
Mexican Civic Society
Mujeres Latinas En Accion
National Latino Education
Institute
National Society for Hispanic
Professionals
Neighborhood Housing Services
of Chicago
Pilsen Arts and Cultural Festival
Puerto Rican Chamber of
Commerce of Illinois
Puerto Rican Arts Alliance
Puerto Rican Cultural Center
Radioarte
Spanish Action Committee of
Chicago
Spanish Coalition for Housing
United Neighborhood
Organization
 Editorial focus
Designed to appeal to all age groups
www.extranews.net
Community News
X In-depth coverage of Latino
events in Chicago and the
neighborhood
X Calendar of Events listings of
weekly events, school hap-
penings, and other items of
broad appeal
Insomnia
X Only interactive bilingual
nightlife guide in Chicago
X Includes art, entertainment,
movies, concerts and food
X Partners with local promoters
to sponsor VIP parties, con-
certs, and other events
Page 8
Technology
X Most current technology
trends and information
X Shows, exhibits and lifestyle
coverage
X Changes, discoveries, and
games for the young Latino or
Latina in the know
 Providing engaging educational resources
Building vitality for families and community Page 9
www.extranews.net

Education & Career Guide Tu Dinero Health

X Ongoing coverage of the Chi-
cago area public schools,
charter and private schools
X Advice for Latinos seeking
professional advancement
and college education
X Resource guides for open
houses, financial aid, etc
X Chicago’s only monthly guide
dedicated to financial literacy
X Tips to help readers transition
to American banking system
X Expert advice on managing
money to reach ones goals
X Special quarterly insert (Jan.
Apr, Jul, and Oct.)
X Each insert focuses on one
general theme to provide in
depth coverage
X Contains resource guide to
help readers find the help they
need for their health
 Special sections calendar
2010 Page 10
www.extranews.net
 Celebrates important cultural events
Special editions calendar — 2010 Page 11
www.extranews.net

Cinco de Mayo Puerto Rican Festival ¡Viva! Chicago Music Festival

Edition Date: April 29, 2010 Edition Date: June 17, 2010 Edition Date: August 26, 2010

Space Reservation: April 23, 2010 Space Reservation: June 11, 2010 Space Reservation: August 20, 2010

Art Deadline: April 26, 2010 Art Deadline: June 14, 2010 Art Deadline: August 23, 2010

Mexican Independence Hispanic Heritage (Week 1) Hispanic Heritage (Week 2)

Edition Date: Sept. 9, 20010 Edition Date: Sept. 23, 2010 Edition Date: Oct. 7, 2010
Space Reservation: Sept. 3, 2010 Space Reservation: Sept. 17, 2010 Space Reservation: Oct. 1, 2010
Art Deadline: Sept. 6, 2010 Art Deadline: Sept. 20, 2010 Art Deadline: Oct. 4, 2010
 Special Advertising Opportunities
Page 12
www.extranews.net

Special Section
Sponsorship
X Maximum impact and
exposure
X Sponsor special
section
X Center spread footer ad
X Full color back page
X Logo on section cover

Topic Sponsorship
X Ties your brand to an appropriate topic within a
section
X Tu Dinero, Health, and Education sections have
topic sponsorship opportunities
X EXTRA creates editorial content that educates and
informs around a topic of mutual agreement
X Advertiser footer ads provide exclusive advertising
positioning
 Special Advertising Opportunities
Page 13
www.extranews.net

Front Page Banner

X Added support for ongoing
programs
X Reinforces core selling
message in prominent
location

Weekly Topic Sponsorship Triangle Format

X Ongoing branding opportunity X Increase the visual impact
X Support a topic or theme of X EXTRA can work with your
importance to the community advertising team to develop
X Opportunity to tie a corporate high impact visual shapes
objective to community action X Strengthen your branding
efforts
 EXTRA reader
Demographic profile Page 14
www.extranews.net

X The average household income of EXTRA readers is $52,750

X 71% of the adult readers are married with an average of 2.32 children per household
X 35% of EXTRA’s readers have attended or graduated from college
X The age of EXTRA’s readers closely parallels the Chicago Hispanic market

Gender Age of EXTRA Readers

Source: CVC Readership Study, 2008, 2007 Geoscape, American Marketscape DataStream
 Mechanical
Specifications Page 15
www.extranews.net
 Circulation By ZIP code
Extra delivers the core Hispanic market Page 16
www.extranews.net

Hispanic
Circulation Summary Pop. ZIP ZIP City
2007 Hspnc 2007 Total
Med Inc
EXTRA Cir- EXTRA
Penetration
Population Population culation Readership
X CVC audit period of Rank
Chicago Downtown 4,412
April 1, 2008 to March 1 60804 Cicero 70,344 82,514 $42,934 6,247 19,990 47%
31, 2009 2 60632 Chicago 68,285 86,088 $41,980 3,856 12,339 29%
3 60623 Chicago 67,497 115,367 $32,849 5,256 16,819 51%
X Average print run:
4 60647 Chicago 67,431 99,616 $43,919 6,630 21,216 48%
72,202 5 60639 Chicago 66,119 91,287 $45,122 4,504 14,413 32%
X Average gross 6 60629 Chicago 61,043 111,577 $44,596 3,498 11,194 25%
7 60608 Chicago 59,455 83,666 $33,524 4,578 14,650 44%
circulation: 68,577 8 60618 Chicago 56,207 98,347 $49,100 3,305 10,576 22%
X Zip code circulation 11 60625 Chicago 38,446 86,598 $46,791 1,135 3,632 8%
12 60609 Chicago 36,430 76,142 $29,909 4,554 14,573 49%
table represents net 13 60641 Chicago 35,811 71,445 $48,013 1,846 5,907 12%
audited circulation for 15 60622 Chicago 31,389 80,039 $49,076 1,813 5,802 12%
16 60402 Berwyn 28,359 56,648 $48,812 982 3,142 6%
the March 12, 2009 18 60651 Chicago 22,900 77,238 $35,766 3,754 12,013 34%
edition 21 60634 Chicago 19,603 73,119 $57,494 352 1,126 2%
23 60626 Chicago 18,376 56,555 $36,068 981 3,139 9%
26 60640 Chicago 16,174 74,552 $39,945 652 2,086 5%
30 60160 Melrose Park 14,209 22,215 $45,107 372 1,190 3%
37 60638 Chicago 11,330 53,441 $51,302 778 2,490 5%
40 60406 Blue Island 10,689 24,021 $37,984 158 506 1%
41 60660 Chicago 10,509 44,737 $40,294 482 1,542 4%
43 60707 Elmwood Park 10,382 41,319 $55,193 337 1,078 2%
45 60164 Melrose Park 9,769 20,701 $58,309 192 614 1%
Source: 2007 Hispanic population 47 60131 Franklin Park 8,766 17,924 $52,197 179 573 1%
and total population estimates, 58 60501 Summit Argo 6,095 10,775 $43,618 192 614 1%
Claritas 2007 data 347 60301 Oak Park 111 2,291 $58,693 45 144 0%
Total 61,090 181,370
 Contact information
Leadership team Page 17
www.extranews.net

EXTRA Newspaper The Leadership Team

3906 W. North Ave. Publisher and founder
Chicago, IL 60647 Mila Téllez
mila@extranews.net
Associate Publisher
Telephone: 773-252-3534 Nile Wendorf
Sales Fax: 773-252-5891 nile@extranews.net
Classified Fax: 773-252-4073 Managing Editor
Editorial Fax: 773-252-6031 Silvana Tabares
editor@extranews.net
Display Sales Manager
Website: Kate Téllez
www.extranews.net kate@extranews.net
Classified Sales Manager
Display Sales information requests: Lucy Rivera
sales@extranews.net lrivera@extranews.net
Classified Sales Information requests: Production Manager
classad@extranews.net Abel Arciniega
Please send camera-ready ads to: maalo@extranews.net
adcopy@extranews.net Web Editor
Monica Serrano
Monica.serrano@extranews.net
Operations Manager
Newspaper Ownership Katherine Ellis
kellis@extranews.net
City-Suburban Community Newspapers, Inc. Accounting Manager
Federal Tax ID: 36-3602174
Dolores Frydrych
Telephone: 708-383-2600
dolores@extranews.net
 Latest CVC Audit Statement
April, 2008 through March, 2009 Page 18
www.extranews.net
 Latest CVC Audit Statement
April, 2008 through March, 2009 Page 19
www.extranews.net
 Latest CVC Audit Statement
April, 2008 through March, 2009 Page 20
www.extranews.net