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Cabanatuan City’s newly found donut store brings you the most authentic doughnuts which are Filipino-made
with quality products and materials. We sell doughnuts of exotic flavors and styles unheard of before. For
example, our leading product: Doughnut Le-Flan. Founder Calvin Johsua Hipolito believed that it was time to
change the tides of Filipino doughnuts and bring in an even larger wave!
We named our business, “See I see, Your Donuts!” We offer dine-in/take out, delivery services and even
The Needs
The information gathered below reveals the challenges/needs of the business plan.
The students and teachers of College of the Immaculate Conception have produced an innovative product that
one can satisfy their cravings for both chewy and juicy at the same time! Such combo will be irresistible and with
2. ALL-IN-ONE
To enjoy all kinds of flavors of several doughnuts, “See I see, Your Donuts!” provides all imaginable styles and
tastes. As mentioned previously, customized designs and flavors are offered to those who desire our doughnuts
While individuals won’t betray the classics, here not only doughnuts can serve the exact same classic taste, they
can serve so much more! The taste of our doughnuts will be both your childhood and future at the same time!
Product
The product that we want to implement is about uniquely baked doughnut goods. Our best-selling customized
doughnut would be the Doughnut Le-Flan, made from glutinous rice flour which leads to an everlasting crunchy
sensation and leche flan to complete the balance of crispy and juicy.
Target Market
CIC Students from lowest education attainment to highest to gain a boost for the business launching.
CIC Faculty not only children will enjoy the chewy experience, so will adults.
Doughnut Lovers customers all over town who are dedicated to adventures for their taste buds!
Competitors
Mister Donut
No. 1 Donut go-to place for getting pasalubongs in the Philippines. The donuts being cheap and the
variety of flavors you can choose from make it one of the best pasalubong to bring home. Distinguishing
characteristics of Mister Donut system include unique design, color scheme and layout; signs, emblems,
trademarks; methods of preparing and merchandising products; and the use of specially prepared
Discover more about Mister Donut concept and iconic trademarks which offer a proven, sound and
Gonuts Donuts
This local brand has gone international and it’s been described that their donuts as being less sweet
than Krispy Kreme and 25% bigger compared to Mister Donut and Dunkin' Donuts. Dubbed as the
"Manny Pacquiao of the Donut World, Go Nuts Donuts quickly became a sensation shortly after it
opened its first store at The Fort Strip in Bonifacio Global City in Taguig City in December 2003.
Product Demand
Our estimated sales for the store in a day is 3285 php. This is the price range of our doughnut le-flan (solo
35php, 4x in box 120php, 6x in a box 180php, 8x in a box 240php) to get our estimated price which is 3285php
we compute all the total people buys, People(P) total of product(X) [expectation (15P on solo, 10P on 4x, 6P on
6x, 2P on 8x)] with the total of 3285 php. For other items on the menu, it is of similar price depending on style
and flavor. In delivery we offer services around Cabanatuan only just add 25php on delivery fee. In economic
changes we can be affected by technology in a good way because we can use technology/gadgets to be our
advertisement. And in demographic changes there is a small chance that the ingredients price will increase
Comparison Chart
Compare
SWOT Analysis
STRENGTHS WEAKNESSES
Offering many services for a low price for Customizing the products
their customers Competitors will easily produce similar
Exclusive offers products on the fly
Accessible location
Customizable products
OPPORTUNITIES THREATS
Branches throughout Cabanatuan City Competition
Updated style and taste Other high-quality donut shops with
Investing in special caterings already unique products
Development of wholesale distribution Competitors have already offered similar
relationships items in the past and will be considered a
long time favorite for clients
OPERATIONAL PLAN
Production
Customer’s safety is very important when it comes to businesses. In bakeries and pastry making, the raw
materials used to make the product is being monitored and being considered by the customers to ensure their
safety if they’ll consume our products. As for the manufacturing aspect, it takes approximately three to four
hours to complete a batch of glutinous donuts which is around ten to twelve donuts. The leche flan will be pre-
made in our facilities and ready to merge with the donuts as the final product: Doughnut Le-Flan. Challenges
such as rush orders, shortage of raw materials, understaffed and faulty machinery are bound to arise during the
To overcome such travails, here are the solutions: To prevent shortage of raw materials, check inventory daily
and update whenever necessary. As for faulty machinery, we should ensure maintenance for all assets at all
times. Utilizing individual manpower to its maximum potential will also aid to complete rush orders more
Facilities
The store is located in the vicinity of Kapitan Pepe and is 50 feet long and 20 feet wide. The store has two areas,
the service area and donut production area. The service area is 23 feet long and 20 feet wide. The donut
production area is 27 feet long and 20 feet wide. The store is made of concrete walls and the floor has porcelain
tiles. The donut production area has a proper ventilation to keep away from having fire also there is a fire
extinguisher found right after the steamer in case of fire. The service area has a ceiling fan to cool the area. We
found this place to be suitable since we require to be closer to our initial target market then slowly expanding
Staffing
Position Desciption of the position Person assigned in the position
Company Consultant The person in charge of giving ideas Daniel Jan Paras
on improvement of the product.
Counter staff The person who works behind the Calvin Joshua Hipolito
counter
1. Manager
Managers will be chosen by the partners to observe and direst the operation of the trade and in the event
will too be overseeing the commerce issues and legitimate activities required.
Qualifications:
2. Financial officer
The Finance Officer involves providing financial and administrative support to colleagues, clients and
Qualifications:
Resolve financial disputes raised by the customer service and sales teams
Being a key point of contact for other departments on financial and accounting matters
3. Production Baker
Bakers use their understanding of ingredients and food preparation to craft recipes and create baked goods.
They measure and mix raw ingredients, bake and decorate items, and ensure that all raw and finished goods
4. Kitchen Staff
Kitchen Staff aids with the preparation of food, and are responsible for maintaining the cleanliness of dishes,
Qualifications:
Washing, chopping, shredding, and grating ingredients for subsequent use by the Chef.
5. Company Consultant
Consultants are generally involved work in areas such as marketing, human resources, management, finance
6. Counter Staff
Food service counter attendants, food preparers and kitchen helpers work days, evenings weekends and
holidays. Hours tend to be irregular but flexible and split shifts are common. Food service counter attendants
and food preparers typically stand for long periods of time and often carry heavy trays. They work in kitchens
that are hot, humid, fast-paced and can be greasy and noisy.
Qualifications:
efficient
able to multi-task
7. Waiters
Taking customer orders and delivering food and beverages. Making menu recommendations, answering
Check dishes and kitchenware for cleanliness and presentation and report any problems
Meet with restaurant staff to review daily specials, changes on the menu and service specifications for
Equipment
Equipment Prices
Plastic Measuring Cup 124php
Silicon Cooking Utensils 143php
Stainless Metal Stove 799php
Gas for Stove 1050php
None-Strick Deep Frying Pan 575php
3 Layer Steamer 199php
Panasonic Two Dooe Refrigerator 6500php
CQW Hand mixer 370php
Plastic Table and Chair 1500php
Bread Chiller 8000php
Wooden Table 999php
Plates and Cups 20x 2599php
Extra Cooking Equipment 2999php
Supplies
SUPPLIES PRICES
Oil 90 per 1L
Stated in the table are the ingredients to be used for the production of the products. Also included are the
containers that would be used for the packaging of products.