Student - James Bond

This is just an example DON'T copy and paste from this file
4 Company analysis: business strategy analysis

2nd year

3rd year

4th year

5th year
Comments

1st year
1 2 3 4 5 6
4.1 Company and its business Apple Hospitality REIT

"Apple Hospitality REIT, Inc. (NYSE: APLE) is a publicly traded real estate investment
trust (REIT) that owns one of the largest portfolios of upscale, select service hotels in
the United States. The Company’s portfolio consists of 236 hotels, with over 30,000
guestrooms, diversified across the Hilton® and Marriott® families of brands with
locations in urban, high-end suburban and developing markets throughout 33 states."
Company operates 236 Hotels that have 30,000 guest rooms
(http://applehospitalityreit.com)

4.2 Main activity: products (product mix),
services and/or services
Upscale Hotel Services including all Hilton and Marriot Hotels. In 2014, they invested
heavily in acquiring new hotels. They jumped from 89 to 191 hotels (115% increase in
hotels). The product mix includes all the services a typical hotel would provide. This can
be room rent, restraunts in the hotels, and added services such as room service.
(http://applehospitalityreit.com/profile-and-history/)
4.3 Diversification

4.3.1 Diversification by product

4.3.2 Geographical spread of production capacity Apple Hospitality REIT believes in the strength of broad geographic diversification.
"Our hotels are ideally located in a variety of urban, high-end suburban and developing
markets where diverse demand generators and proximity to guest amenities help drive
strong, consistent performance. "
(http://www.snl.com/interactive/lookandfeel/4187996/AppleHospitalityREIT2015Annua
lReportand10K.pdf)
4.4 Differentiation - specialization "Apple Hospitality REIT leverages a fully-integrated investment platform and highly
analytical approach to portfolio management." (http://ir.applehospitalityreit.com)

4.5 Costs strategy (cost cut strategy vs high

costs to achieve high quality)
4.6 Price strategy (inexpensive vs luxury or
quantity vs quality)

http://www.snl.com/
4.7 Number of employees 0; operated 0; operated
interactive/lookandfe
through 3rd through 3rd
party party 52 51 54 el/4187996/AppleHos
pitalityREIT2015Annu
https://finance.
4.8 Number of shares yahoo.com/quote/AP
223.27 millionLE/key-
statistics?p=APLE
4.9 Stock price

4.9.1 Stock price at the beginning of year **This company

become publically
16.3 traded in 2015**
4.9.2 Stock price at the end of year

18.99