17/02/2021

Social Media
DECEMBER 2020

• Social media is online platform which

refers to the means of interactions among
people. They share,write,create the cotent.
• It’s a platform of conversation

S O C I A L MED I A | Q UA R TER L Y D EC EMBE R 2020

R EPO R T

Popular Social Media Sites Social

Advantages
MediaDisadvantages

S O C I A L MED I A | Q UA R TER L Y D EC EMBE R 2020

R EPO R T

1
 17/02/2021

Twitter Highlights Audience by Segment Item 5

20%
Item 1
20%

Most Views Most Shares Most Comments

Distribution per
social media channel
Item 4 Item 2
20% 20%

Item 3
20%

S O C I A L MED I A | Q UA R TER L Y D EC EMBE R 2020 S O C I A L MED I A | Q UA R TER L Y D EC EMBE R 2020

R EPO R T R EPO R T

Did we meet our goals?

Brand HR Brand Professional

Awareness Recruitment Engagement Network

S O C I A L MED I A | Q UA R TER L Y D EC EMBE R 2020

R EPO R T

2
 17/02/2021

Next Steps Maximize Platforms Optimize

Launch

Incentivize Engagement
Next Quarter
Run
Timeline
Strategic Plan Refine
Encourage Feedback

Analyze

S O C I A L MED I A | Q UA R TER L Y D EC EMBE R 2020 S O C I A L MED I A | Q UA R TER L Y

R EPO R T R EPO R T

Pew Research
Centre
Social Media Profiles: What they Post Facts
200 201
76 million internet users in Pakistan
• 7 9 % P O S T 6A P H O T O O F • 9 1 % P O S T A2P H O T O O F 11 million internet users increased b/w 2019 - 2020
THEMSELVES THEMSELVES 37 million social media users in Pakistan
• 49% POST THEIR SCHOOL • 71% POST THEIR SCHOOL
NAME NAME 2.4 million Social media users increased b/w Apr 2019 - Jan
• 61% POST THE CITY OR • 71% POST THE CITY OR 2020
TOWN WHERE THEY LIVE TOWN WHERE THEY LIVE
• 29% POST THEIR EMAIL • 53% POST THEIR EMAIL 164 million mobile users are in Pakistan
ADDRESS ADDRESS 9.6 million mobile users increased b/w Jan 2019 - Jan 2020
• 02% POST THEIR CELL • 20% POST THEIR CELL
PHONE NUMBER PHONE NUMBER
S O C I A L MED I A | Q UA R TER L Y D EC EMBE R 2020
R EPO R T

3
 17/02/2021

For More
Study
• https://datareportal.com/reports/digital-2020-pakistan
• https://profit.pakistantoday.com.pk/2019/02/05/active-social-media-users-in-
pakistan-grow-by-5-7-report/
• https://tribune.com.pk/story/1985151/total-broadband-users-pakistan-hit-70-
million

S O C I A L MED I A | Q UA R TER L Y D EC EMBE R 2020

R EPO R T