Marketing: (Philip Kotler)

 Integrated Marketing Communications

 Managing Profitable Customer Relationships
 Partnering to Build Customer Relationships
 Designing Pricing Strategies and Programs
 Marketing Environment & System
 Branding Strategy
 Managing Retailing, Wholesaling & Marketing Logistics

Management:

 Organizational Culture
 Decision Making
 Functions of a Manager
 Managerial Roles
 Motivation
 Strategic Management
 Planning
 Organizing
 Leadership
 Controlling

Business Communication:

 Introduction
 Factors, Elements, Process of Communication
 Planning the Communication
 Business Writing Principles
 Nature, Kinds of Communication
 Business Letters
 Sales Letters

Business Maths & Stats:

1.1 – Solving 1st degree equations in one variable.

1.2 – Solving 2nd degree equations in one variable.
1.5 – Rectangular Coordinate system.
2.2 – Graphical Characteristics.
2.4 – Determining the Equations of a straight line.
3.1 – Two-variable Systems of equations.
3.2 – Gaussian Elimination Method.
4.1 – Functions.
4.2 – Types of Functions.
4.3 – Graphical representation of functions.
5.3 – Breakeven analysis.
6.1 – Quadratic functions and their characteristics.
7.3 – Logarithms and Logarithmic functions
8.1 – Interest and its computation.
8.2 – Simple payment computations.
13.2 – Permutation and Combination.
14.2 – Measures of tendency.
15 – Differentiation.
16 – Optimization: methodology.
17 – Optimization: Applications.
18.1 - Antiderivatives
18.2 – Rules of integration
20.2 – partial derivatives
20.3 – optimization of bivariate functions
Statistics:
Measures of Central Tendency
Mean, Median, Mode, Harmonic Mean, Geometric Mean, Quartile, Decile, Percentile

Introduction to Business
1 Concept of Business
Organizational Boundaries and Environment
2 Economics
Business Organization
3 Sole Proprietorship & Its Characteristics
Partnership & its Characteristics.
Joint Stock Company.
Legal Documents Issued by a company.
Winding Up Of A company
Cooperative Society
Self study assignment lessons will not be covered in class.
5 Management
Who are Managers?
Business Manager’s Responsibilities Profile
6 Human Resource Management
Staffing
Staff Training & Development
Mid-Term Midterm Examination
7 Compensations and Benefits
Motivation
Managerial Styles & Leadership
8 Money & Banking
9 Financial Management
Self study assignment
10 Marketing
11 Accounting

IT for Managers
Week Topics
 Week 1 IT in the Business Environment
Introduction: Business and information technology
Business in the information Age, What is an information System
Information technologies in the modern organization
Week 2 Organizations: structure and IT support, IT support at different organizational
levels, Managing information technology in organizations
Week 3 IT Infrastructure
Computer Hardware: the significance of Hardware, Input output technologies,
strategic hardware issues
Computer Software: software history and significance , types of software’s

Week 4 Managing organizational data and information

Basics of data arrangement and Access, Databases the modern approach ,
database management systems, logical data models, data warehouses
Week 5 Telecommunication and Networks
The telecommunication systems, networks, network communication software,
network processing strategies, telecommunication applications
Week 6 The Internet, Intranets, and Extranets
The evolution of internet, the operation of the internet, the world wide Web,
Internet challenges, enterprise information portals
Week 7, 8 Applying IT for competitive advantage
Information systems to support Business functions
Transaction processing information systems, accounting and finance systems,
marketing and sales systems, production and operation management systems,
Human resource management systems, integrated information systems and
enterprise resource planning
Week 9,10 Electronic Commerce
Overview of E-Commerce, Business to customer applications, Marketing
research, Advertising, and customer service, business-to-business and
collaborative commerce applications, innovative applications of E-
Commerce, infrastructure and E-Commerce support Services, legal and
ethical issues in E-Commerce
Week 11 Computer-based supply chain management and information system
integration
Supply chain and their management, Supply chain problems and solutions, IT
supply chain support and system integration, ERP, E-Commerce and supply
chain management
Week 12 Data, Knowledge and decision support
Management and decision support, data transformation and management,
decision support systems, enterprise decision support, data and information
analysis and mining
Week 13 Intelligent systems in Business
Artificial intelligence and intelligent systems, Expert systems, Intelligent
agents, Virtual reality
Week 14 Information system development
Information system planning, The traditional system development life cycle
(SDLC), alternative methods for system development, system development
outside the IS department
Week 15 Implementing IT: Ethics, Impacts, and security
Ethical issues, Impacts of IT on Organizations and Jobs, impact on individual
at work, Societal impacts and internet communities, protecting information
systems