Documente Academic
Documente Profesional
Documente Cultură
projet entrepreneurial
_________________________________________________________________
_________________________________________________________________
Quelles sont les caractéristiques géographiques de notre région (rivière, montagne, etc.)?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
Quelles sont les caractéristiques sociales de notre région? Ethnies, niveau de vie des gens, des
familles ou des célibataires, des jeunes familles ou des personnes âgées, secteurs primaire, secondaire
ou tertiaire, etc. :
________________________________________________________________________
________________________________________________________________________
Quels commerces ou industries peuvent influencer notre projet? Y a-t-il des maisons d’édition dans la
région? Y a-t-il des librairies dans notre région?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
1.3 Le soutien
_________________________________________________________________
_________________________________________________________________
Qui a déjà écrit des poèmes, des romans, des histoires? Pourquoi?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
Description de la clientèle ciblée : enfants de 7 à 9 ans, parents, direction d’école, etc. (leurs intérêts,
capacités, connaissances), capacité de payer.
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
Sondage
________________________________ _________________________________
________________________________ _________________________________
________________________________ _________________________________
________________________________ _________________________________
________________________________ _________________________________
________________________________ _________________________________
________________________________ _________________________________
________________________________ _________________________________
________________________________ _________________________________
________________________________ _________________________________
________________________________ _________________________________
________________________________ _________________________________
________________________________ _________________________________
________________________________ _________________________________
________________________________ _________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
Prix de vente :
(calculer le prix de revient, la capacité de payer du client potentiel, les autres frais (publicité,
distribution, etc.), la marge de profit souhaitée, etc.)
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
Publicité anticipée :
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
Stratégie de distribution :
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
Besoins en main-d’œuvre :
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
Réglementation :
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
Note : Comme la micro-entreprise sera fermée en fin d’année, cette section mérite d’être abordée
sans être complétée.