Republic of the Philippines

City of Taguig
TAGUIG CITY UNIVERSITY
Gen. Santos Avenue, Central Bicutan, Taguig City

COLLEGE OF EDUCATION
Course Title: Purposive Communication/ Malayuning Komunikasyon
Pre-requisite None
Course Code GE 5
Course Credit 3 units, 3 hrs/wk. (18 weeks, 54 hrs total)
Course Description Purposive Communication is about writing, speaking, and presenting to different audience and for various purposes (CMO 20 s
2013)

Purposive Communication is a three unit course that develops students’ communicative competence and their cultural and
intercultural awareness through multimodal tasks that provide them opportunities for communicating effectively and appropriately
to a multicultural audience in a local or global context. It equips students with tools for critical evaluation of a variety of texts and
focuses on the power of language and the impact of images to emphasize the importance of conveying messages responsibly. The
knowledge skills, and insights that students gain from this course may be used in their other academic endeavors, their chosen
disciplines and their future careers as they compose and produce relevant oral, written audio-visual and/or web-based output for
various purposes.

Week Topic Intended Learning Outcomes

Communication processes, principles, and ethics
1 a. explain the principles and process of communication and the ethical
2 Communication and Globalization
At the end of this week, the students should be able to:
considerations in communication;
b. elucidate how communication skills help resolve problems, better
understand new concepts, and aid in your profession; and
c. frame a slogan about how the knowledge of the communication
process aids people in communicating effectively.
At the end of this week, the students should be able to:
a. write a reaction paper on communication challenges in a global
atmosphere and methods for effective and ethical global
communication; and
b. create two-minute informative video about communication and

3 Local and Global Communication in Multicultural Settings
4 Varieties and Registers of Spoken and Written Language
5 Evaluating Messages and/ or images of different cultures
6-8 Communication Aids and Strategies using tools of Technology
1. Preparing Multimedia Presentation
2. Preparing Pecha Kucha Presentation
3. Blogging
9 MIDTERM EXAMINATION
10-11 Communication for Various Purposes
1. Informative, Persuasive, and Argumentative
2. Public Speaking
3. Making Inquiries
12-14 Communication for Work Purposes
1. Communication for Nurses: Writing Basic Patient Notes
2. Communication for Journalist: Writing a Lead
3. Tour Guiding
4. Communication for Teachers: Storytelling
5. Communication for Business and Trade
6. Writing Business and Trade
7. Communication for Employment: The Resume
globalization.
At the end of this week, the students should be able to:
a. cite examples on how to enhance one’s ability to communicate with
people from diverse cultures; and
b. create a three-to four-minute presentation about various cultural
modes of communication of a certain country.
At the end of this week, the students should be able to:
a. apply the varieties and registers of spoken and written language in the
proper context
At the end of this week, the students should be able to:
a. analyze media messages and/or images using Key Concepts of Media
Literary framework; and
b. create a multimodal advertisement of a cause-oriented event.
At the end of this week, the students should be able to:
a. create a multimedia presentation showcasing one’s culture;
b. present a Pecha Kucha about one’s region; and
c. create a blog promoting one’s unique culture and tradition.
At the end of this week, the students should be able to:
a. create a public service announcement regarding environmental
disaster preparedness employing the concepts of informative,
persuasive, and argumentative communication;
b. compare contrast the different modes of delivering a speech;
c. deliver effectively a message to an audience;
d. write effectively letters of inquiry;
e. create incident report template; and
f. provide information accurately.
At the end of this week, the students should be able to:
a. organize details gathered from information;
b. write patient notes correctly and accurately;
c. identify the essential details of a lead;
d. write a lead for a news article;
e. create an effective promotional multimedia material for tourists;
f. write effective tour commentaries;
g. describe pictures within a given time frame;
 8. Communication for Employment: The Application Letter h.tell a story effectively;
9. Communication within a Company: The Memorandum i.identify strengths and needed skills for improvement;
Writing Minutes of Meeting j.construct personal and business SWOT analyses;
k.explain the classifications, parts, and types of report;
l.write a sample report applying the principles of report writing style;
m.use personal SWOT analysis or self-assessment exercise in planning
what to write in a resume;
n. write an effective and appropriate print and scannable resume;
o. write an application letter;
p. use the right tone in persuading a prospective employer;
q. discuss the parts ad purpose of a memo;
r. explicate the content of a memo;
s. explain the importance of taking minutes of a meeting; and
t. write minutes of a meeting.
15-17 Communication for Academic Purposes At the end of this week, the students should be able to:
1. Avoiding Plagiarism a. illustrate the differences and similarities of a quotes, phrases, and
2. Writing a Research Proposal: The Topic Proposal summaries;
3. Writing a Research Proposal: The Introduction b. write an acceptable summary and a paraphrase;
4. Writing a Research Proposal: The Method c. identify research gap, research objective, and research probem;
5. Writing Literary Analysis d. write a research introduction;
6. Writing Political Analysis Paper e. write the method of a research proposal;
7. Academic Presentations f. write a literary analysis essay;
g. differentiate a political science analysis paper from literary analysis
paper;
h. write a political analysis paper;
i. illustrate the three P’s of Academic Presentation; and
j. present a research proposal.
18 FINAL EXAMINATION