II.

Market segmentation of Samsung

1/Geographic
Their products appeared in more than 80 different countries-Samsung divided the Asian market into
geographical regions such as:north , south , east , and west as well as targeting different
Asiancountries in different ways.
This segmentation is based on geographical area. The target area will be decided by the company.
Samsung focuses on rural as well as urban population. Samsung has a variety of mobile phones for
every type of consumer. It is one of the leading manufacturers of the mobile phone in the world.
Samsung has Samsung Guru for the rural sector. The company has Galaxy smartphones for the urban
sector such as touch enabled smartphones.

2/Psychographic
Psychographic segmentation means dividing the target consumers on the basis of values,
interest, personality trait and lifestyle.

The psychographic segmentation of Samsung includes individual, teens and adults who are
techno savvy. Samsung has a wide range of mobile phones which are fancy and attractive.
The company offers touch screen mobile phones with lower rates. Every consumer can
afford the mobile phones of Samsung because of its Price.

They aim to customers who are teenagers to 30 years old for the best profit . they aim to customer
who afford to buy their products and who interest in modern tehnology and conveniences that their
products bring to them

3/ Demongraphic
Age group- Samsung targets the customer between the age group of 22-55. Samsung
designs and develop their products according to the target customer base. The spending
power of the young professionals is more as compared to other consumers. The company
innovates its products according to the demand of the consumers.

Gender- Both males and females are the target consumers of Samsung. The company
offers fancy smartphones for females . For males it has smartphones with great space and
battery backup. The company also focuses on young women who are not much influenced
with the price.

Occupation- Samsung targets students, employees and professionals. The company has
Samsung galaxy series for the businessman and professionals. This segment of the market
includes large number of working professionals.

III/ International market segmentation of samsung

Age: in the international market , Samsung aim to all ages .Base on thecharacteristic of
customer fromeurope , they said everyone could use thetechnology

Family Size:-available to every family size

Income: like its market ,every income class can use their product
Status: single , married , divorced ( in Europe , when they divorced , the womantend to
change their phone for a better one in order to change their way of life intheir mind