2019

2019

Inglés V

Tarea
Tarea no.
no. 2,
2, 22 Parcial
Parcial

Campus
Campus San
San Pedro
Pedro Sula
Sula

Licenciatura
Licenciatura en
en Mercadotecnia
Mercadotecnia

Lic. Madelin Moreno

04
04 de
de Marzo
Marzo del
del 2020
2020

Yadira Waldina Córdova Hernández

200810130021

1
 Introduction

Social media is a phrase that we throw around a lot these days, often to describe
what we post on sites and apps like Facebook, Twitter, Instagram, Snapchat and
others. So you can infer that social media are web-based sites that allow people to
interact with each other. But if we use the term to describe a site like Facebook,
and also a site like Digg, plus a site like Wikipedia, and even a site like I Can Has
Cheezburger, then it starts to get more confusing. The term is so vague that it can
basically be used to describe almost any website on the internet today.

2
 Summary Social Media
Facebook, the largest social media platform in the world, has 2.4 billion users.
Other social media platforms including Youtube and Whatsapp also have more
than one billion users each. These numbers are huge there are 7.7 billion people
in the world, with at least 3.5 billion of us online. This means social media platforms
are used by one-in-three people in the world, and more than two-thirds of all
internet users.

Social media has changed the world. The rapid and vast adoption of these
technologies is changing how we find partners, how we access information from
the news, and how we organize to demand political change. Who uses social
media? When did the rise of social media start and what are the largest sites
today? Here we answer these and other key questions to understand social media
use around the world. We begin with an outline of key trends and conclude with a
perspective on the rate of adoption of social media relative to other modern
communication technologies.

In general, young people are more likely to use social media than older people. But
some platforms are much more popular among younger people. This is shown in
the chart where we plot the breakdown of social media use by age groups in the
US. For Snapchat and Instagram the ‘age gradient’ is extremely steep – the
popularity of these platforms drops much faster with age. The majority of people
under 25 use Snapchat (73%), while only 3% of people over 65 use it.

The increase in social media use over the last decade has, of course, come
together with a large increase in the amount of time that people spend online. In
the US, adults spend more than 6 hours per day on digital media (apps and
websites accessed through mobile phones, tablets, computers and other
connected devices such as game consoles). As the chart shows, this growth has
been driven almost entirely by additional time spent on smartphones and tablets.
The rise of social media is an extraordinary example of how quickly and drastically

3
social behaviours can change: Something that is today part of the everyday life of
one-third of the world population, was unthinkable less than a generation ago.

Conclusions

Some people have more of a restricted view of social media, often equating
it to mean the same as social networking.

Fast changes like those brought about by social media always spark fears
about possible negative effects. Specifically in the context of social media, a
key question is whether these new communication technologies are having
a negative impact on our mental health.

One of the biggest mistakes retailers make is to open up accounts on every

social media platform they think is relevant and then leave them alone with
no activity.

The easiest way to understand the difference between social media and
social networking is by thinking about the terms media and networking
separately.

The key features that make blogs part of social media are their user
accounts, comment sections, and blog networks.

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 Bibliography

 https://en.wikipedia.org/wiki/Social_media
 https://www.genwords.com/blog/social-media-marketing
 https://www.lifewire.com/what-is-social-media-explaining-the-big-trend-3486616
 https://ourworldindata.org/rise-of-social-media

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Annexes