Let’s Get Digital:

Social Media for Student

Organizations
ELIJAH R. McCOY
 LEARNING OUTCOMES
● Discuss the importance of social media, engagement and the
audience presence
● Define the concepts of “brand identity” and “visual identity” and
explain the importance to your social media presence
● Construct social media goals based on organization values,
recruitment, etc.
Why is social media important
Engagement, Promotion &
Reach
 PROMOTION & REACH
● Have your current members follow your social media
accounts and share the page/content with others
● Ensure your physical promotions (i.e. Flyers, banner,
television promos) include your social media channels
 PROMOTION & REACH
● Digital Promotion
○ QR Codes
■ https://www.qrcode-monkey.com/
■ https://www.qr-code-generator.com/
○ Digital Business Cards
■ https://mobilocard.com/
■ https://inigoapp.com/
■ https://switchitapp.com/
 ENGAGEMENT
● Showcase Current Organization Members:
○ Personality Video

○ Why I Love My Organization?

○ What Does This Organization Mean to Me?

● Have Interactive Stories (Instagram)

○ Host Polls for Virtual Events Ideas

● Promote Your EVENTS!

Branding & Visual Identity
 BRAND & VISUAL IDENTITY

Branding is a set of techniques Visual (Brand) Identity is the visible elements of

a brand (organization), such as color, design,
designed to reach your target
and logo, that makes our target audience
audience identify your channel
Branding & Visual Identity
 Important Notes
&
University Guidelines
 IMPORTANT NOTES & University GUIDELINES
● Be Accurate & Thorough!

● Ensure process for continuity

● Social network accounts are subject to the terms and conditions of their
respective platforms. This includes agreement to not post material that is
protected by copyright agreements

● Keep your content positive and respectful. Avoid speaking ill of other individuals,
organizations, institutions, or community establishments

● Do not disclose confidential information

● Ensure that your branding and social media channels follow university (and
national) guidelines
 THANK YOU!

Elijah R. McCoy
Graduate Assistant of New Student Orientation
Western Carolina University
emccoy@wcu.edu www.linkedin.com/in/elijahmccoy7