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June, 2007
Pre-feasibility Study Day Care Center
DISCLAIMER
The purpose and scope of this information memorandum is to introduce the subject matter and
provide a general idea and information on the said area. All the material included in this
document is based on data/information gathered from various sources and is based on certain
assumptions. Although, due care and diligence has been taken to compile this document, the
contained information may vary due to any change in any of the concerned factors, and the
actual results may differ substantially from the presented information. SMEDA does not assume
any liability for any financial or other loss resulting from this memorandum in consequence of
undertaking this activity. Therefore, the content of this memorandum should not be relied upon
for making any decision, investment or otherwise. The prospective user of this memorandum is
encouraged to carry out his/her own due diligence and gather any information he/she considers
necessary for making an informed decision. The content of the information memorandum does
DOCUMENT CONTROL
Document No. PREF-03
Revision 2
Prepared by SMEDA-Balochistan
Issued by Library Officer
Issue Date April, 2004
Revision Date June, 2007
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Pre-feasibility Study Day Care Center
Table of Contents
BAL-PREF-03/June 2007/Rev 2
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Introduction to SMEDA
The Small and Medium Enterprise Development Authority (SMEDA) was established with the
objective to provide fresh impetus to the economy through the launch of an aggressive SME
support program.1
Since its inception in October 1998, SMEDA had adopted a sectoral SME development
approach. A few priority sectors were selected on the criterion of SME presence. In depth
research was conducted and comprehensive development plans were formulated after
identification of impediments and retardants. The all-encompassing sectoral development
strategy involved recommending changes in the regulatory environment by taking into
consideration other important aspects including financial aspects, niche marketing, technology
upgradation and human resource development.
SMEDA has so far successfully formulated strategies for sectors including, fruits and vegetables,
marble and granite, gems and jewelry, marine fisheries, leather and footwear, textiles, surgical
instruments, urban transport and dairy. Whereas the task of SME development at a broader scale
still requires more coverage and enhanced reach in terms of SMEDA’s areas of operation.
Along with the sectoral focus a broad spectrum of business development services is also offered
to the SMEs by SMEDA. These services include identification of viable business opportunities
for potential SME investors. In order to facilitate these investors, SMEDA provides business
guidance through its help desk services as well as development of project specific documents.
These documents consist of information required to make well-researched investment decisions.
Pre-feasibility studies and business plan development are some of the services provided to
enhance the capacity of individual SMEs to exploit viable business opportunities in a better way.
This document is in the continuation of this effort to enable potential investors to make well-
informed investment decisions.
1
For more information on services offered by SMEDA, please visit our website: www.smeda.org.pk
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2 PROJECT PROFILE
The project is about starting a Day Care Center for infants and children of age up to 5. The
proposed plan is to offer programs ranging from Infant Care for infants of more than 6 months of
age to Kindergarten for children of age up to 5 years.
2. 1 Project Brief
The study provides information regarding investment opportunity for setting up a Day Care
Center in Quetta city. However, such a project could also be feasible for other metropolitan cities
of Pakistan i.e. Lahore, Islamabad, Peshawar, Karachi and smaller cities but initial market
research/survey would be required to identify its need.
2. 2 Opportunity Rationale
Day Care Center is the place where learning and fun become one and the primary place where
young children learn social and pre-academic skills necessary for success in school.
The Day Care’s infant program is centered on the natural curiosity and energy of very young
children. Childcare programs and pre-school curriculums integrate a wealth of intriguing and
engaging learning activities that stimulate brain development in children.
The fast paced life of the cities is significantly influencing the life style of its inhabitants.
Economic pressures are compelling both parents to work towards achieving and sustaining
quality life standards. This has further added to complexity and competition of any Metropolitan
city. As a result of these social changes, the trend of sending children to Day Care Centers at a
much earlier age is gaining rapid grounds.
The workingwomen will prefer a day care center to a nanny at home because a day care center
can provide proper grooming and prepare the youngsters for admission at school in coming
years. Also, the whole institution is responsible for the child rather than a single nanny. Parents
are very much worried as there are no institutes, which can help children blossom intellectually
and emotionally, while having a lot of purposeful fun along the way.
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2. 6 Project Investment
The total investment required for this project is 1.2 m. The investment mainly covers capital
costs of 0.8 m and working capital requirement of 0.4 m.
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Sleeping Nook
This would be the area of the classroom where infants sleep during the day. As infants are all on
different schedules, this nook is used throughout the day for sleeping infants.
Feeding Nook
The Feeding Nook would be used for baby feeding.
Movement Nook
Infants would be able to practice their motor skills such as rolling over, sitting up, crawling,
puling up, climbing and walking in the Movement Nook.
Curiosity Nook
Infants would be given opportunities for multi-sensory plays where Infants would begin to
explore different materials and begin to understand them.
Diapering Nook
The Diapering Nook will be used for diaper changing. Extra clothing and materials would also
be stored. It would also offer opportunities to interact individually with babies.
Outdoor Play Nook
When weather conditions would be appropriate, this open air play nook would provide a safe and
interesting place for babies.
Comfort Nook
The Comfort Nook would be soft and cozy place that would provide a sense of security and a
place to rest before babies move on to a more active nook.
Studies have found that learning improves when children are engaged in enjoyable and
meaningful activities. That is why every curriculum will include a variety of intriguing activities
that can stimulate early brain development with a focus on creative plays. This will be a better
place where learning with activities will be focused.
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Kindergarten Program will be filled with fun and educational activities that will be carefully
designed to help bring out a child's natural curiosity and encourage a lifelong joy of learning.
The curriculum will use themed learning units that incorporate reading, writing, math, science,
social studies and more.
2. 9 Proposed Location
It is recommended that the proposed project be installed in such area of Quetta city so that it
could become easily accessible for parents.
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The role of the owner should be in line with the mission of the day care center to provide
guidelines and facilities to children at the grass root level and spread standardized and cost-
effective education far across the country.
2. 11 Regulations
No formal registration is required for the Montessori and elementary schools with the Education
Directorate Schools2. However, if any expansion is planned, the schools are required to get
registered with Provincial Education Department in the office of Education Directorate Schools.
The application is to be submitted on a prescribed form which can be obtained from the
department.
2. 12 Strategic Recommendations
It is recommended that the proposed project should be established in a rented building to reduce
the project cost.
2
Education Directorate Schools
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Main City
Quetta Cantt
Near B.M.C Complex, Brewery Road
4 MARKET INFORMATION
4. 1 Target Customers
The Day Care Center has targeted the workingwomen and the business community having
infants of age more than 6 months to children of age up to 5 years. The target population of the
working women consists of the women with pre-school going children, and the women with
children older than the pre-school age. The business community also has positive response since
they too are very much involved in their daily routines and therefore can be targeted as potential
customers.
4. 2 Market Potential
The normal school going age of children is around 3 years. Many parents having children of age
between 3-5 years in Quetta city have not admitted their children in pre-schools. One reason is as
they think it is too early to send them to schools and is also wastage of time and money. The
daycare aims to provide such an environment in which new ways of learning would be
introduced. Children are more likely to retain information learned when they are engaged in
enjoyable and meaningful activities. The childcare programs and pre-school curriculums
integrate a wealth of intriguing and engaging learning activities that stimulate brain development
in children at pre-school stages.
3
Development Statistics of Balochistan 2006
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5 PROJECT REQUIREMENTS
5. 2 Equipment Details
The details of the different equipment required for the project are given as below:
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matriculates and should go from a proper child care training program before having the job
responsibilities.
7 BUILDING REQUIREMENT
7. 2 Recommended Mode
It is recommended that the proposed project should be established in a rented building to reduce
project cost. In case a purpose built building is purchased, project cost will increase.
7. 3 Suitable Location
After careful market survey/research of Quetta city, the suitable location for the project could be
in main city, Quetta Cantt, or near BMC Complex Saryab Road. However such a project can also
be feasible for other metropolitan cities of the country like Lahore, Karachi, Islamabad and other
smaller cities but initial market survey and research is required to find out its need.
13
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8 PROJECT ECONOMICS
8.1 Project Cost
Description Amount in (Rs.)
Machinery & Equipment 44,100
Furniture & Fixtures 363,100
Educational Tools 250,000
Pre-operating costs 136,000
Total Capital Cost 793,200
Working Capital
Upfront building rent (10 Months) 350,000
Cash 50,000
Total Working Capital 400,000
Total Project Cost 1,193,200
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9 FINANCIAL ANALYSIS
9. 1 Project Cost
Statement Summaries
Initial Investment
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Revenue 1,197,350 1,651,650 2,233,424 2,869,390 3,563,513 3,758,051 3,942,104 4,135,359 4,338,277 4,551,341
Cost of goods sold 468,000 491,400 687,960 722,358 948,095 1,194,600 1,254,330 1,317,046 1,382,898 1,452,043
Gross Profit 729,350 1,160,250 1,545,464 2,147,032 2,615,418 2,563,452 2,687,774 2,818,313 2,955,379 3,099,298
General administration & selling expenses
Administration expense 438,780 460,719 483,755 507,943 533,340 560,007 588,007 617,408 648,278 680,692
Rental expense 420,000 441,000 463,050 486,203 510,513 536,038 562,840 590,982 620,531 651,558
Utilities expense 87,600 92,568 97,825 103,389 109,278 115,511 122,107 129,090 136,481 144,305
Travelling & Comm. expense (phone, fax, etc.) 34,080 35,784 37,573 39,452 41,424 43,496 45,670 47,954 50,352 52,869
Office expenses (stationary, etc.) 34,080 35,784 37,573 39,452 41,424 43,496 45,670 47,954 50,352 52,869
Promotional expense 11,974 16,517 22,334 28,694 35,635 37,581 39,421 41,354 43,383 45,513
Professional fees (legal, audit, etc.) 11,974 16,517 22,334 28,694 35,635 37,581 39,421 41,354 43,383 45,513
Depreciation expense 90,720 90,720 90,720 90,720 90,720 107,631 107,631 107,631 107,631 107,631
Amortization expense 27,200 27,200 27,200 27,200 27,200 - - - - -
Subtotal 1,156,407 1,216,808 1,282,365 1,351,746 1,425,170 1,481,339 1,550,769 1,623,726 1,700,391 1,780,951
Operating Income (427,057) (56,558) 263,098 795,285 1,190,249 1,082,112 1,137,005 1,194,587 1,254,988 1,318,346
Other income 3,650 - 540 8,859 24,826 43,507 65,214 88,325 112,839 139,402
Gain / (loss) on sale of assets - - - - 100,000 - - - - -
Earnings Before Interest & Taxes (423,407) (56,558) 263,638 804,144 1,315,075 1,125,620 1,202,219 1,282,912 1,367,828 1,457,748
Interest expense 37,614 39,340 37,285 19,413 5,221 - - - - -
Earnings Before Tax (461,021) (95,898) 226,353 784,731 1,309,854 1,125,620 1,202,219 1,282,912 1,367,828 1,457,748
Tax - - - - 123,128 233,288 261,235 291,612 324,542 360,762
NET PROFIT/(LOSS) AFTER TAX (461,021) (95,898) 226,353 784,731 1,186,726 892,332 940,984 991,301 1,043,285 1,096,987
Balance brought forward (461,021) (556,919) (330,566) 454,165 1,640,891 2,533,223 3,474,207 4,465,508 5,508,793
Total profit available for appropriation (461,021) (556,919) (330,566) 454,165 1,640,891 2,533,223 3,474,207 4,465,508 5,508,793 6,605,780
Dividend - - - - - - - - - -
Balance carried forward (461,021) (556,919) (330,566) 454,165 1,640,891 2,533,223 3,474,207 4,465,508 5,508,793 6,605,780
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- - - - - - 0 (0) 0 (0) 0
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Operating activities
Net profit - (474,500) (108,237) 229,448 724,877 1,111,639 956,777 1,021,886 1,090,475 1,162,653 1,239,086
Add: depreciation expense - 90,720 90,720 90,720 90,720 90,720 107,631 107,631 107,631 107,631 107,631
amortization expense - 27,200 27,200 27,200 27,200 27,200 - - - - -
Accounts receivable - (32,804) (6,223) (14,193) (16,681) (18,220) (12,173) (5,186) (5,169) (5,427) (5,698)
Pre-paid building rent (35,000) (1,750) (1,838) (1,929) (2,026) (2,127) (2,233) (2,345) (2,462) (2,586) 54,296
Cash provided by operations (35,000) (391,134) 1,622 331,246 827,397 1,209,211 1,049,339 1,121,325 1,189,814 1,261,611 1,394,654
Financing activities
Change in long term debt 358,096 (170,273) (38,728) (43,763) (49,452) (55,881) - - - - -
Change in short term debt - 196,407 37,106 (233,513) - - - - - - -
Issuance of shares 835,104 - - - - - - - - - -
Cash provided by / (used for) financing activities1,193,200 26,134 (1,622) (277,276) (49,452) (55,881) - - - - -
Investing activities
Capital expenditure (793,200) - - - - (334,556) - - - - -
Cash (used for) / provided by investing activities (793,200) - - - - (334,556) - - - - -
NET CASH 365,000 (365,000) - 53,970 777,945 818,774 1,049,339 1,121,325 1,189,814 1,261,611 1,394,654
Cash balance brought forward 365,000 - - 53,970 831,915 1,650,689 2,700,029 3,821,354 5,011,168 6,272,778
Cash available for appropriation 365,000 0 - 53,970 831,915 1,650,689 2,700,029 3,821,354 5,011,168 6,272,778 7,667,432
Dividend - - - - - - - - - - -
Cash carried forward 365,000 - - 53,970 831,915 1,650,689 2,700,029 3,821,354 5,011,168 6,272,778 7,667,432
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10 KEY ASSUMPTIONS
10. 1 Capacity Utilization Assumptions
Total Students Capacity 110
No. of students per class 22
No. of Classes 5
Maximum Attainable Capacity in Percentage 95%
Capacity Utilization (1st Year) 35%
Growth in Capacity 15%
Fee per month/student is Rs. 2,300
Annual Fee Growth Rate 5%
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