Rast Forward
Wau 33 1/3s BECOME 78s or
45s?
That's the first question audio/
video observers have had to face
with the burgeoning popularity of
the digital Compact Disc. The sec-
ond question? Whether CDs them-
selves have to face the first ques-
tion.
Speculation over CD’s place in the
a/v meltin i
(CD/LY) player. Initially sold only
by Pioneer as its $1,200 model CLD-
900; Pioneer-built CD/LV players
have been announced or put to mar-
ket now by at least five other firms:
Harman/Kardon, Luxman, NAD,
Sansui and Teac. Moreover, the ar-
rival of digitally encoded videodisks
means that CD has competition as a
digital audio delivery system. Al-
ready, hardware and software
sources say that hybrid disks are on
the drawing board.
One reason for this rapid evolu-
tion is that all current laserdisk
players—whether CD, LV or any
combination of letters—work essen-
tially the same w: Audio/video
emb ctive s
face. A laser beam, firing through a
non-contact stylus, seans the micro-
pits and begins the process of con-
verting raw data into audio and vid-
eo signals.
To generate the laser beam, early
laser videodisk players used a heli-
(Continued on page 34)
SSF VO 9-7 eprrommerenmeereereee
right 1985, Billboard Publications, inc. No part of this publication may be reproduced, stored in any
al system, or transmitted, in any form or by any means, electronic, mechanical, photocopying,
ling, or otherwise, without the prior written permission of the publisher.
/IDEODISKS
diled from a national sample of retail store sales reports.
$3
Copyright Owner, Principal s2
Distributor, Catalog Number Performers >
RCA/Columbia Pictures Home Video Ralph Macchio ia
30406 Pat Morita
RCA/Columbia Pictures Home Video Jetf Bridges 1984
6-20412 Karen Allen |
Roy Scheider
MGM/UA Home Video 800591 John Lithgow 1984
Universal City Studios Sissy Spacek 1984
MCA Dist. Corp. 80160 Me! Gibson
Universal City Studios Kyle MacLachlan ia
MCA Dist. Corp. 80161 Sting
Wait Disney Home Video 239 Animated 1940
RCA/Columbia Pictures Home Video. Adolph Caesar 1984
6-20408 Howard E. Rollins Jr.
Cannon Films Inc. 7
MGM/UA Home Video 100557 Cisict Gene i=
Tri-Star Pictures Tom Selleck 1984
RCA/Columbia Pictures 6-20469 Cynthia Rhodes. =z
Warner Brothers Pictures se
Warner Home Video 11434 Goldie Hawn 1984 | PG] Laser | 34.98
ication, sales of 50,000 units or suggested list price income of $2 million (20,000 or $800,000 for
ion for platinum, sales of 100,000 units or suggested list price income of $4 million (40,000 or $1.6
Certified prior to Oct. 1, 1984 were certified under different criteria.) @ International ‘Tape Disc Assn.
sturns or stock balancing.
BILLBOARD. SEPTEMBER 21, 1985eee
a
FAST FORWARD
(Continued from page 30)
um-neon tube somewhat resembling
a miniature neon lamp. As hap-
pened with audio components,
where transistors eventually re-
placed tubes, these helium-neon
tubes were eventually replaced by
solid-state, laser-emitting diodes—
similar to the familiar light-emitting
diodes (LEDs) found on much con-
sumer electronics gear.
Just how similar does this make
CD players and laser videodisk play-
ers? Very. According to one Pioneer
engineer, the company’s top-of-the-
line laser videodisk player (model
LD-700) can in fact retrieve digital
audio signals. It can’t decode them,
however, but decoding circuitry and
a separate spindle motor (to accom-
modate a CD’s slower r.p.m.) are
the only fundamental differences
between a high-end videodisk player
and a CD/LV player.
Yet while CD and LV electronic
technology is similar, combination
CD/LV players have to account for
obvious physical differences. Laser
videodisks are either 12 or eight
inches in diameter; CDs are about
five inches. Laser videodisks are
2.5mm thick; CDs are about half
that. CDs’ center holes are much
smaller than laser videodisks’ as
well. And CDs spin more slowly
than laser videodisks, ranging from
200-500 r.p.m., compared to the
videodisk’s 600-1,800.
Obviously, none of these differ-
ences are insurmountable. A CD/
LV player accommodates each of
appropriately sized circular ridges.
It also has two spindle motors rath-
er than one, to clamp and to spin
each of the two types of disk. For
these and other reasons, CDs and
videodisks can be inserted inter-
changably; the player “senses” the
type of disk and makes the appro-
priate internal adjustments.
The natural compatibility be-
tween CD and laser videodisk tech-
nology has already led to a merging
of the hardware. Not surprisingly,
there are already strong indications
that the software may be merging
as well.
Warner and PolyGram Records
have already pacted in a CD venture
currently titled The Record Group.
Using specification standards being
developed by Matsushita, Philips
and Sony, the companies are work-
ing on a system called CV (for
“Compact Video”) which could place
video still pictures and animation se-
quences as well as music on CDs.
New CV hardware, envisioned for
1987, is needed to take full advan-
tage of such capabilities. As plans
now stand, however, CV disks could
also be played as simple audiodisks
in existing CD or CD/LV players.
Closer to home and seemingly
much more practical is a software
based on existing technology and
under development by Pioneer, with
input from many of the major rec-
ord companies. If successful, it
could conceivably relegate audio-
only CDs to second-class status.
The new software—currently
known as “Compact LaserDise”—
would be marketed as “true” audio/
video albums. New album releases,
according to the plan, would be not
only on conventional black vinyl
and/or on CD, but on 12-inch laser
videodisks having, along with digi-
tal audio, two or three videos and
possibly on-screen “print” informa-
tion. The consumer could choose
whether to utilize the video portions
or just treat the disk as an audio al-
bum.
While digital videodisks contain
only 55 minutes per side, compared
with CDs’ 60, the two-side total of
110 minutes would be adequate
even for most double-album sets.
The disks also allow retailers to use
- existing record racks.
Whether the plan is blue-sky or
Blue Note, it forms an inevitable
conceptual link. The hybrid hard-
ware has proven successful enough
among high-end consumers. Tradi-
tionally, software follows.
VTR Plans More Seminars
Distributor Meeting With Dealers
BY MOIRA McCORMICK
CHICAGO A series of dealer semi-
nars held in Pittsburgh by VTR Dis-
tributing of Carnegie, Pa. will be ex-
panding to the East Coast and Flori-
da this fall, according to VTR
VTR, which services some 3,500
accounts and operates offices in
Pittsburgh, New York, Boston and
Orlando, Fla., hosted a pair of semi-
nars in Pittsburgh over the sum-
mer. According to Kairey, the firm
is holding similar programs in New
York and selected Florida cities dur-
ing September, as well as in “the
Boston market and all of New En-
gland” in October.
The theme of each seminar is tied
in with a new video movie release,
according to Kairey. “The ‘Break-
fast Club’ Seminar,” held July 23 at
Pittsburgh’s Marriott Hotel, began
with brunch for the 175 dealers in
attendance. Kairey says items on
the agenda included “how to set an
advertising budget, what co-op dol-
lars are available and how to use
them, how to stimulate sales of both
new and used tapes, and other sales
ideas.” VTR also sponsored special
written that day. om
The second program, “A Passage
To Profits,” tied in with the video
release of “A Passage To India,”
and was held on the Allegheny Riv-
er cruise boat the Gateway Party
Liner. Kairey says 450 dealers
turned out for the event, in which
VTR debuted a new company pro-
motional tape as well as a budget
line of videocassettes priced at
$4.95. In addition, prizes worth up to
$500 were raffled off.
“All seminars,” says Kairey, “are
backed up with plenty of point-of-pur-
chase and advertising materials.”
A major goal of the seminars, he