LOCAL AND GLOBAL COMMUNICATION IN MULTICULTURAL

SETTINGS
Communication (from the Latin word

“communicare” which means “to share”) is the act of

conveying meanings from one entity or group to

another through the use of mutually understood signs,

symbols, and semiotic rules.

LOCAL COMMUNITY GROUP

A community has been defined as a group of interacting people living in a
common location. The word is often used to refer to a group that is organized
around common values and is attributed with social cohesion within a shared
geographical location, generally in social units larger than a household.

GLOBAL COMMUNICATION
Global communication can be defined just as any communication can: a
message is sent from one person or group to another anywhere in the world.
EXAMPLES OF GLOBAL COMMUNICATION
1. Email
2. Web page

BENEFITS OF GLOBAL COMMUNICATION

1. Doing business on a global level open up new markets for selling products and
services and can give you access to resources and talent that may not be available
locally.
2. The more globally connected the world has become, the faster people have
adopted new global communication technologies.
CULTURE
• Culture is the “lens” through which you view the world.

• A group which shapes a person’s values and identity.

• Culture is formed:
Race
Ethnicity
Gender
Class and Religion
Country of Origin
Geographic Region

PATTERNS OF CULTURAL DIFFERENCES

• Different Communication Styles

• Different Attitude Towards Conflicts

• Different Approaches in Completing tasks
• Different Decision Making Styles
• Different Attitudes Towards Disclosure
• Different Approaches to Knowing

CROSS-CULTURAL COMMUNICATION
• Cross-cultural communication is a field of
study that looks at how people from
different backgrounds communicate, in
similar and different ways among
themselves, and how they endeavor to
communicate across cultures.
IMPORTANCE OF CROSS-CULTURAL COMMUNICATION
• Business Opportunities
• Job Opportunities
• Globalization
• Sharing of views and ideas
• Talent Improvisation
• Understanding of Diverse Market

BLOCKS TO CROSS-CULTURAL COMMUNICATION

1. Ethnocentrism
2. Discrimination
3. Stereotyping
4. Cultural Blindness
5. Tone Difference

IMPROVING CROSS-CULTURAL COMMUNICATION

• Overcome ethnocentrism
• Recognize cultural variation
• Learn about cultures
• Remove language barrier
• Help others adapt to our culture
• Write and speak clearly
• Improve communication skill
• Listen carefully
• Respect style preferences

TIPS FOR EFFECTIVE CROSS CULTURAL COMMUNICATION

1. Slow Down
2. Avoid Negative Questions
3. Separate Questions
4. Take Turns
5. Write it Down
6. Be Supportive
7. Check Meanings
8. Avoid Slang
9.Maintain Etiquette
10. Watch the Humor

ESPINA, ANTONETTE O.
BTTE-FSM