Example of A Corporate ID. Manuel (GNWT Vip Manual)

Government of the Northwest Territories
Visual Identity Program

September 2003
Table of Contents
How to Use This Manual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .iii
Terms Used in This Manual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .v
Section 1:
Background . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Section 1 Tab
What is a Visual Identity Program and Why Do We Need One? . . . . . . . . . . . . . . . . . . .1.01
Table of Contents
Where Did the GNWT’s Visual Identity Program Originate? . . . . . . . . . . . . . . . . . . . . . . .1.02
Section 2:
Introduction to the GNWT Visual Identity Program . . . . . . . . . . . .Section 2 Tab
What is Involved in the Visual Identity Program? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2.01
Who Does the Visual Identity Program Apply To? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2.01

Who is Responsible for the Visual Identity Program? . . . . . . . . . . . . . . . . . . . . . . . . . . .2.02
Visual Identity Program Principles and Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2.03
Section 3:
Visual Identity Program Highlights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Section 3 Tab
Approved Logos of the Government of the Northwest Territories . . . . . . . . . . . . . . . . . . 3.01
Approved Logo Signatures and Their Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3.05
Section 4:
Program Symbols and Partnerships . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Section 4 Tab
Program Symbols . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.01
Partnerships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.06
Section 5:
Other Approved Symbols of the GNWT . . . . . . . . . . . . . . . . . . . . . . . . .Section 5 Tab
Visual Identity of the Legislative Assembly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5.01
Official Symbols . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5.02
Section 6:
Approved Logo Formats and Signatures . . . . . . . . . . . . . . . . . . . . . . . .Section 6 Tab
Government of the Northwest Territories with Polar Bear Graphic . . . . . . . . . . . . . . . . . .6.01
Government of the Northwest Territories with Territorial Shield Graphic . . . . . . . . . . . . . .6.02
Northwest Territories Canada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.03
A Program of the Northwest Territories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.04
Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003 i
Aboriginal Affairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.05
Education, Culture and Employment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.06
Executive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.07
Executive Council . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.07
Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.08
Financial Management Board Secretariat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.09
Health and Social Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.10
Table of Contents
Justice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.11
Legislative Assembly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.12
Municipal and Community Affairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.13
Public Works and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.14
Resources, Wildlife and Economic Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.15
Transportation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.16
Regulatory Boards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.17
Section 7:
Application of Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Section 7 Tab
Materials With Prescribed Formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.01
Letterhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.02
Business Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.06
Letter Envelopes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.08
Large Envelopes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.10
Print Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.11
Signage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.12
Web Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.13
Materials With Recommended Formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.14

Vehicle Identification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.15
Shoulder Flashes for GNWT Uniforms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.16
Reports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.17
Materials With Optional Formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.18

Fax Cover Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.19
Printed Materials (Brochures, Programs, Posters, Newsletters, etc.) . . . . . . . . . . . . .7.20
Promotional Items . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.22
Banners and Trade Show Displays . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.23
PowerPoint and CD ROMs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.24
Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .End Tab

Government Bodies Captured Under Visual Identity Program . . . . . . . . . . . . . . . . . . . App 1
Application for Program Symbol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . App 2
Application to Retain Program Symbol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .App 3
ii Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003
How to Use This Manual
The Visual Identity Program manual is designed to make it easy for you to apply the Visual
Identity Program. Throughout this manual, which is also available on the GNWT website at
http://www.gov.nt.ca/research/publications/index.html, the following icons are used to
help you find information quickly and easily.
Visual Identity Program How to Use This Manual

This icon identifies information important or critical to proper
! application of the Visual Identity Program.
This icon identifies things to be avoided when applying the Visual

X
Identity Program.
This icon will point you to where you can find additional information or
? guidance in applying the Visual Identity Program.
The manual is composed of eight sections and a CD-ROM as follows:
➊ Background
This section provides a context for the Visual Identity Program to help users understand
the purpose of visual identity programs in general, and why the GNWT Program was
established.
➋ Introduction
This section provides information on how the GNWT's Visual Identity Program works, the
principles and guidelines on which the Program is based, and who is responsible for the
Program.
➌ Highlights
This section answers the most commonly-asked questions about how to apply the Visual
Identity Program. It serves as an 'executive summary' of the Visual Identity Program. This
section should be consulted first. If you require more in-depth information, you will be able
to find it in other sections of the manual.
➍ Program Symbols and Partnerships

This section details the process to be followed in applying for program symbols and
identifies criteria that will be considered in approving program symbols. It describes what
program symbols are and outlines how approved program symbols can be used. This
section also provides direction and advice on how the Visual Identity Program should be
applied when the GNWT provides funds for, or otherwise participates in, initiatives in
partnership with other governments or organizations.
Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003 iii
➎ Official Symbols
This section identifies official symbols of the Northwest Territories. The symbols identified in
this section are noted for information, but they fall outside of the Visual Identity Program.
➏ Approved Logo Formats and Signatures

This section provides examples of all approved versions of the polar bear and territorial
shield logos.
Visual Identity Program How to Use This Manual
➐ Application of Logos
This section provides examples of how the polar bear and the territorial shield logos should
be applied to materials that are commonly produced by the Government of the Northwest
Territories. Here you will find detailed instruction on logo placement, sizing, and printing
specifications.
➑ Appendix
The appendix includes a list of organizations associated with the territorial government, and
identifies whether the Visual Identity Program applies to the organization. Any organization
related to the GNWT that is not included in the appendix should contact the Department of
Executive, Corporate Communications and Protocol Division for further advice.
Also included in the Appendix are forms to apply for approval to produce or retain a
program symbol.
CD ROM
The CD ROM provides samples of all approved versions of the polar bear and territorial
shield logos in both PC and Macintosh formats. These logos are provided in the following
formats: eps, bmp, jpeg, and gif.
Need Help?
If you have questions on how to apply the Visual Identity Program,
? please consult your department's communications co-ordinator.
Your department's communications co-ordinator is responsible for
ensuring that the Visual Identity Program is properly applied to all
materials produced by the department.
The Department of Executive, Corporate Communications and Protocol

Division, is responsible for administration of the Visual Identity Program
for the Government of the Northwest Territories, and can also provide
advice and assistance in applying the Program.
iv Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003
Terms Used in this Manual
The terms below may be used differently in other contexts. The definitions given here relate
to what they mean in this Visual Identity Program manual.
Department
A department refers to a department or ministry of the Government of the Northwest
Visual Identity Program Terms Used in This Manual

Territories (GNWT), which reports directly to a Member of the Executive Council (i.e. a
Cabinet Minister). Examples of departments are the Department of Finance, Financial
Management Board Secretariat and the Ministry of Aboriginal Affairs. The Visual Identity
Program applies to all departments. The Visual Identity Program does not apply to the NWT
Housing Corporation or to other territorial Crown Corporations. (For more information on
government organizations that are exempt from the Visual Identity Program refer to
Appendix 1.)
Graphic
In this manual, a graphic is the ‘picture’ element that accompanies the signature (word
element) to form the logo. The polar bear graphic and the territorial shield graphic are
components of the official logos of the GNWT.
GNWT polar bear graphic GNWT territorial shield graphic
Logo
In this manual, the term logo is used to describe the combination of graphic and signature
sanctioned under the Visual Identity Program.
Logos of the Government of the Northwest Territories

The polar bear graphic and the territorial shield graphic, when used together with the
appropriate signature, are the approved logos of the Government of the Northwest
Territories.
GNWT polar bear logo GNWT territorial shield logo
Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003 v
Official Symbols
Several official symbols have been adopted by the GNWT. These symbols fall outside the
Visual Identity Program. Refer to Section 5 of this manual for more information on official
symbols.
Polar Bear Logo

The polar bear logo is made up of the polar bear graphic, used together with the
appropriate signature.
polar bear
graphic
Government of the
Northwest Territories
signature
GNWT logo
! The polar bear graphic and signature always appear as a unit.
The polar bear logo is used by GNWT departments. This logo is a registered trademark of
the GNWT. Use of this logo is restricted to the GNWT unless otherwise licensed by the
government for use by third parties. This Visual Identity Program manual sets out the rules
surrounding how the polar bear logo is to be used by employees of the Government of the
Northwest Territories.
Program Symbol
A program symbol is a standardized graphic identifier for a
program of the GNWT. Departments, divisions and offices of
government are not programs and, as such, cannot have
program symbols. In order to have a program symbol, the
program must meet specific criteria. These criteria are
outlined in Section 4 of this manual and will be used when
granting approval for program symbols. Approved program
symbols must be accompanied by the A Program of the GNWT program signature
Northwest Territories signature.
Signature
A signature is the word element that accompanies the graphic to form the logo. The Visual
Identity Program provides a signature for each department and for certain regulatory boards
(e.g., Liquor Licensing Board). There is also a Northwest Territories signature and a
Northwest Territories Canada signature. Direction on which signature to use and when to
use it is included in Section 3 of this manual.
Symbol
In this manual, the term symbol is used to mean any visual identifier that has status under
the Visual Identity Program, but which is not an approved logo of the GNWT. Two types of
symbols identified in this manual are program symbols and official symbols.
vi Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003
Territorial Shield Logo
The territorial shield logo is made up of the territorial shield graphic, used together with the
appropriate signature. It is the approved logo of Members of the Executive Council, the
Department of Executive and the Legislative Assembly.
territorial shield
graphic
Government of the

signature
GNWT territorial shield logo
! The territorial shield graphic and signature always appear as a unit.
Visual Identifiers
Visual identifiers are graphic elements or words, or some combination of these, which are
used as visual cues to represent an organization, activity, or thing. Visual identifiers are
referred to by many names, including icon, brand, mark and wordmark. Some of the terms
used in this manual to define specific types of visual identifiers are logo, symbol, graphic,
and signature.
Visual Identity
The Government of the Northwest Territories’ visual identity is the visual shorthand that is
the public’s cue to identifying with the organization and all that it represents. The GNWT's
visual identity helps those people served by government to access government services,
to identify accountability and to give credit for government services. Visual identity also
provides a mechanism by which government employees can identify with a unified
organization that supports a culture of corporate teamwork and partnership.
A strong, consistent visual identity reinforces the image of the GNWT within the Northwest
Territories, throughout Canada and around the world.

The Visual Identity Program sets out how the polar bear and territorial shield logos are to
be used to promote a strong and consistent visual identity.
Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003 vii
Section 1:
Background
What is a Visual Identity Program and Why Do We
Need One?
In governments across Canada and around the world, and throughout the corporate
community, visual identity programs are used to ensure a professional, consistent,
identifiable and professional image for an organization.
What is visual identity? It is the sum of all perceptions that an organization's clients hold
about that organization. These perceptions are embodied in a visual identifier or set of
Background
visual identifiers that represent the organization. An organization's identity is a combination
of its vision, business objectives, the strategies and initiatives used to reach its goals and
the shared values of the organization and its people. Corporate image is the embodiment of
all of these attributes. It is all of the images and impressions that the organization's various
audiences come to associate with the organization over time. In other words, it is the visual
shorthand that is the public's cue to identifying with an organization and all that it
Section 1
represents.
The Government of the Northwest Territories' visual identity, embodied in the polar bear and
the territorial shield logos, is the visual cue that people and businesses use to identify with
the territorial government. While the GNWT's polar bear logo is central to its visual identity,
visual identity is much more than simply the logo. Visual identity encompasses the
consistent and recognizable use of that logo to create:
Credibility
- to project a professional image;
Accountability and Credit

- so that residents of the Northwest Territories and people outside the Territories
know who they are dealing with when communicating with the territorial government;
and
Identity
- which allows residents of the Northwest Territories to identify with their government.
The visual identity of the Government of the Northwest Territories helps the people served
by government to identify and access GNWT services, and to identify accountability and
give credit for government services. The GNWT's visual identity also provides a mechanism
by which government employees can identify with a unified organization that supports a
culture of internal teamwork and partnership.
The GNWT has developed significant recognition value (brand equity) in its approved logos
through their use over time. This strong, consistent visual identity reinforces the image of
the Government of the Northwest Territories within the Northwest Territories, throughout
Canada and around the world.
Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003 1.01
Where Did the GNWT's Visual Identity Program
Originate?
The polar bear logo has been used as a visual identifier since the early 1970s. In 1980, the
GNWT's original Visual Identity Program was initiated under the auspices of what was then
the Department of Information. In his introduction to this program, Mr. John Parker, the
Commissioner of the Northwest Territories, noted:
"How we sign our name publicly can convey an image of unity or

disarray. Up until now there have been too many different symbols
used by the Government of the Northwest Territories as a whole or
by its various parts."
The first Visual Identity Program worked to establish the polar bear with signature as the
Background
approved logo of the GNWT, and the territorial shield with signature as the approved logo
of Executive Council (Cabinet Ministers), the Department of Executive and Legislative
Assembly.
In 2001, the GNWT initiated a review of the Program. Based on that review, the Visual
Identity Program has been updated to reflect how the government has changed organiza-
Section 1
tionally and politically since the 1980s. It has also been revised to consider how technology
has changed the ways that information and image are communicated. This renewed Visual
Identity Program serves to continue the strong brand equity established in the polar bear
and territorial shield logos.
1.02 Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003
Section 2:
Introduction to the GNWT
Section 2 Introduction to the GNWT Visual Identity Program

What is Involved in the Visual Identity Program?
The Visual Identity Program sets out how the logos and program symbols of the GNWT
must be used. It applies to:
• Every application of the logo – whether on business cards, signs, brochures, web pages,
promotional items such as ball caps or any other use; and
• Every department, ministry and agency of the Government of the Northwest Territories,
as well as to outside organizations that use the Government of the Northwest Territories
polar bear logo with permission. Appendix 1 includes a list of all government bodies and
departments and identifies whether they must comply with the Visual Identity Program.
In particular, the Visual Identity Program provides guidelines and direction regarding:
• All authorized versions of the polar bear and territorial shield logos. This includes
department signatures in both English and French, as well as logos in colour, black on
white, and white on black (reverse). See Section 6 for examples of authorized signatures
and variations of the polar bear and territorial shield logos;
• Acceptable and unacceptable ways to use the polar bear and the territorial shield logos;
• How symbols for GNWT programs will be approved for use;
• How to apply the GNWT’s Visual Identity Program on projects done jointly by two or
more departments; and
• How to apply the GNWT’s Visual Identity Program on projects done in partnership with
other governments and non-government organizations.
In addition, this Visual Identity Program manual provides information on other approved
symbols of the Northwest Territories (see Section 5). It also identifies who to call for help if
you have questions applying the Visual Identity Program.
Who Does the Visual Identity Program Apply To?

The Visual Identity Program applies to GNWT departments, ministries
! and most GNWT boards and committees.
The Visual Identity Program does not apply to territorial Crown Corporations and to most
GNWT councils and arm's-length agencies. Appendix 1 lists organizations associated with
the territorial government and indicates whether the listed organizations fall within or outside
the scope of the Visual Identity Program.
If your organization is not included on this list, contact the Department of Executive,
Corporate Communications and Protocol Division, which will help you determine if the Visual
Identity Program must be followed.
Who is Responsible for the Visual Identity
Program?
The Visual Identity Program has been endorsed by the Premier and Executive Council of
the Northwest Territories under the authority of GNWT Communications Policy 11.21.
Public servants, at different levels of government, have responsibility and

accountability for compliance with the Visual Identity Program:
Individual employees or groups who initiate projects, where the

! GNWT is represented, are responsible for consulting with their
departmental communications co-ordinators to ensure proposed
initiatives comply with the Visual Identity Program.
• Departmental communications co-ordinators are responsible for understanding how

and when the program should be applied, and for acting as 'in-house' consultants in
the development of all public materials and signage. In this way, each department's
communications co-ordinator is responsible for ensuring the Visual Identity Program
is complied with at the departmental level.
• While the communications co-ordinator is responsible, the Deputy Minister of each
department is ultimately accountable for proper application of the Visual Identity
Program in materials coming from the department.
• The role of the Department of Executive’s Corporate Communications and Protocol
Division is to monitor how the Visual Identity Program is being applied, to assist
departments in understanding their responsibilities in applying the Program and provide
advice on interpreting what is acceptable under the Visual Identity Program.
CABINET
(Approve and endorse Program)
DEPUTY MINISTER
(Accountable for compliance)
DEPARTMENT OF EXECUTIVE
(Monitor compliance)
DEPARTMENTAL
COMMUNICATOR
(Responsible for compliance)
PROJECT INITIATOR
WITHIN DEPARTMENT
(Responsible for consulting with
departmental communicator)
Visual Identity Program Principles and Guidelines
Principles
All rules and guidelines in this manual have been developed in keeping
! with the principles of the Visual Identity Program. They provide the
underlying foundation for applying the Program, and will ensure a
strong, consistent, clear and identifiable presence for the GNWT. These

principles are similar to principles used in the visual identities of other
corporations and governments.
• All GNWT communications must be easily identified as communications of the territorial

government, through the use of the appropriate approved logo.
• The polar bear logo is the approved logo of GNWT departments.
• The territorial shield logo is the approved logo of Members of the Executive Council
(Cabinet Ministers), the Department of Executive and Legislative Assembly.
• The polar bear and territorial shield logos have supremacy over any other visual
identifiers in government communications.
• Departmental logos are not permitted.
• Program symbols can be used only if approved in advance.
• Departmental communications co-ordinators are responsible for ensuring that the Visual
Identity Program is properly applied.
• Deputy Ministers are accountable for their department's compliance with the Visual
Identity Program.
• The Department of Executive, Corporate Communications and Protocol Division,
manages the Visual Identity Program and monitors government-wide compliance.
Guidelines
The Visual Identity Program is based on the following general guidelines:
Identification
• All GNWT communications materials should be easily identified as being authored by
the government through the appropriate 'branding' of these materials. This is achieved
through the proper application of the polar bear or territorial shield logos, as
appropriate.
Polar Bear and Territorial Shield Logos

• The primary polar bear logo and territorial shield logo is the logo incorporating the
Government of the Northwest Territories signature. This is the default logo to be used
on materials produced by the GNWT.
• As an alternate to this primary signature, several other authorized signatures may also
be used. Information on these signatures and their use is found in Section 6.
Clear Area
• To maintain the integrity of the polar bear and territorial shield logos, the surrounding
area must be kept free of other graphic elements such as type, marks or distracting
background features. This rule applies to logos reproduced in positive, reverse, colour
or black and white versions.
Example of polar bear Example of territorial shield

logo clear area. logo clear area.
Partnerships
• Where the GNWT partners with one or more other organizations on communications, a
GNWT logo must appear whenever and if ever any of the partner organizations' logos
appear. For further information on applying the Visual Identity Program in partnerships,
see Section 4.
Programs

• Programs of the government may have their own visual
identifiers. Such symbols must be approved by the Visual
Identity Program Deputy Ministers’ Steering Committee before
they can be used. When program symbols are used they must
be accompanied by the polar bear logo incorporating the
A Program of the Northwest Territories signature. For further
GNWT program signature
information on using program symbols, see Section 4.
Prominence
• The polar bear and territorial shield logos must be positioned where they can be easily
seen, such as the front cover of a publication. They must also be reproduced in a size
large enough to be easily legible for the reader. Minimum acceptable size will vary,
depending on the medium.
Size
• In general, the polar bear and territorial shield logos, when used on materials to be
professionally printed or reproduced, should be produced no smaller than 35% of the
logo supplied on the enclosed CD ROM, approximately 3/8” (.95cm).
• When the A Program of the Northwest Territories signature is used on small items
(e.g. brochures or newsletters), the logo should be no smaller than 1/2 the size of the
program symbol it accompanies, and should be reproduced no smaller than 3/8”
(.95cm) high. On large items (e.g. banners, signage or displays) the logo should be
prominently displayed, clearly visible and no smaller than 1/8 the size of the program
symbol.
Section 3:
Highlights
Approved Logos of the Government of the
Visual Identity Program Highlights

! Do...
• Use the appropriate GNWT approved logos, in the proper fashion,
on all communications materials produced by the territorial
government.
• Consult with your departmental communications co-ordinator for
advice on how to apply the Visual Identity Program.
• Use the CD ROM included with the Visual Identity Manual to ensure
you are using an approved logo and signature.
Section 3
Polar bear logo • positive 2 colour Polar bear logo • positive black and white
Used by government departments and other Used by government departments and other
government bodies. The GNWT polar bear graphic government bodies. The GNWT polar bear
must be in Process Blue and text in black. graphic and text are in black only, when
printing documents with black ink.
Polar bear logo • reverse on one colour Polar bear logo • positive 1 colour
Used by government departments and other Used by government departments and
government bodies. The GNWT polar bear graphic other government bodies. When producing
and text are used in reverse on a dark background. documents in a single colour other than
black, the GNWT polar bear graphic and
text can be printed in the same Pantone
colour as the document.
Territorial shield logo • 4 colour process Territorial shield logo • green
(full colour) Used by the Legislative Assembly, the territorial
Used by Executive Council (Cabinet Ministers) shield and text are in Pantone 348 green.
and the Department of Executive, the
territorial shield and text are printed using

the 4 colour printing process.
When offset printing is not possible (e.g. pins,

flags, embroidery, etc.), this logo can also
be printed in Pantone colours:
• Reflex blue
• Pantone 485 red
• Pantone 341 green
• Pantone 123 yellow
• black
Section 3
Territorial shield logo • reverse Territorial shield logo • black

Used by Members of the Executive Council Used by Members of the Executive Council
(Cabinet Ministers), the Legislative Assembly (Cabinet Ministers), the Legislative Assembly
and the Department of Executive, and the Department of Executive, the territorial
the territorial shield and text are shield and text are in black only when
used in reverse on a dark background. printing documents with black ink.
Territorial shield logo • 1 colour

Used by Members of the Executive Council
(Cabinet Ministers), the Legislative Assembly
and the Department of Executive. When producing
documents in a single colour other than black,
the territorial shield and text can be printed in the
same Pantone colour as the document.
X Don't...
...distort ...change the font

...re-arrange any element ...use any element
of the logo/signature as an outline
Section 3
...use colours other than ...reproduce in
Process Blue for 2 colour logo a screen
...use the polar bear graphic without ...reproduce so small

the appropriate GNWT signature as to be illegible
...use the polar bear logo without ...combine with other

the circle in the background graphic elements
X Don't...
...allow other elements to enter the polar bear or shield logo clear area.
(see clearance area diagram on page 2.04)
...combine departmental ...use non-approved signatures

signatures (such as division names)
Section 3
...use abbreviations or symbols (e.g. ampersands) in signatures
...use on a ‘busy’ background ...use the reverse version

on a light background
...use in black on a dark background ...put a box, or other border

around the logo
Approved Logo Signatures and Their Use
Territorial Shield Logo

Use the logo in full colour on business cards, letterhead and other applications used by or
originating from the Executive Council (Cabinet Members) or the Department of Executive.
Use the logo in Pantone 348 green on business cards, letterhead and other applications
used by or originating from the Legislative Assembly.

Polar Bear Logo
Use the Government of the Northwest Territories signature
when an initiative has government-wide application or when
more than one GNWT department has participated in the
initiative being communicated. This prevents several
different GNWT logos from appearing on a single item. Use
this logo when the logo will be reproduced in such a small GNWT signature
size that departmental signatures will become illegible.
Use the department signature to recognize initiatives

undertaken by a single department whenever possible. Use
the polar bear with the appropriate departmental signature.
Example of
Section 3
departmental signature
The Government of the Northwest Territories Canada

signature is a promotional signature, intended for national
and international audiences. For communication initiatives
with audiences outside the Northwest Territories this logo
signature may be used. GNWT Canada signature
Using Program Symbols

The A Program of the Northwest Territories signature
must be used whenever an approved program symbol is
used. This program signature must appear on the same
page as, and in proximity to, the program symbol. A Program of the Northwest
Territories signature
Some GNWT programs may have an approved symbol. Before a

! program symbol can be used or initiated, an application for the
program symbol must be submitted, reviewed and approved by the
Visual Identity Program Deputy Ministers’ Steering Committee.
All program symbols approved by the Deputy Minister’s Steering Committee will be
submitted for Cabinet endorsement. The Department of Executive, Corporate
Communications and Protocol Division, is responsible for managing this approval process.
See Section 4 of this manual for further information on applying, obtaining approval for, and
using program symbols.
Partnerships with Other Organizations

Where the Government of the Northwest Territories partners with another organization, a
version of the polar bear logo must appear whenever and if ever any of the partner
organizations’ logos appear. All logos should have equal prominence. A new symbol can be
used to represent partnership initiatives, in place of the partners’ individual logos.
It is important to establish an understanding among all partners, before the project

proceeds, regarding how partners’ logos will be used on communications associated with
the initiative. Your department’s communications co-ordinator, or the Department of
Executive, Corporate Communications and Protocol Division, can provide you with advice in
this regard.
See Section 4 of this manual for further information on how the GNWT'S Visual Identity
Program should be applied to projects funded by the Government of the Northwest
Territories or undertaken in partnership with other organizations.
Partnerships with Other GNWT Departments

Section 3
Use the polar bear logo incorporating the Northwest Territories signature on all
communications materials presented jointly by two or more departments. This prevents
several different versions of the GNWT logos from appearing on a single item.
Section 6 of this manual provides samples of all approved versions of the polar bear and
territorial shield logos. These include the Northwest Territories signature, departmental
signatures and select signatures for regulatory boards of the GNWT. Please consult the
Corporate Communications and Protocol Division for further information regarding approved
logo signatures. These logos are available by department on the enclosed CD ROM in the
following formats: eps, bmp, jpeg, and gif.
As well as showing approved variations of the logos, the examples in Section 7 illustrate
proper use of the polar bear and territorial shield logos in common applications.
Need Help?
? please consult your department’s communications co-ordinator. Your
department’s communications co-ordinator is responsible for ensuring
that the Visual Identity Program is properly applied to all materials
produced by the department.

for the Government of the Northwest Territories, and can also provide
Section 4:
Program Symbols and
Partnerships
Program Symbols
A distinct visual identity can be a valuable part of a well-designed communications strategy.
Program Symbols and Partnerships

However, developing a visual identifier is no guarantee of program recognition or effectiveness.
The benefit of a visual identifier comes from establishing recognition value; from being
memorable. This depends on the design of the identifier, how consistently it is used, and
what exposure it receives over a given period of time. The recognition value (called brand
equity) of an identifier, like the polar bear logo, comes from decades of consistent use and the
hundreds of thousands of times the logo has been seen by the public. This kind of brand
equity is built over time, at great expense, and it has great monetary and symbolic value.
The existence of too many symbols is contrary to the purpose of a strong Visual Identity
Program by creating a clutter of competing images that obscure government identity,
authorship and ownership. And every new symbol costs money to develop, implement and
maintain.
The objectives of most GNWT communications initiatives can be met without developing
new visual identifiers. Programs and campaigns can achieve a distinct visual look through
Section 4
consistent use of typography, format, colour, illustration and other elements of good design –
e.g. mastheads, design themes, etc. In GNWT communications, the visual identifier approved
for use is the polar bear logo or, where appropriate, the territorial shield logo.
Departments, divisions and offices of government are not programs and,

! as such, cannot have program symbols.
What’s the difference between logos, program symbols and design

themes?
A logo or program symbol is a combination of graphic and signature (words) that are used, over
time, to develop enduring recognition value or brand equity. A program symbol is, for all intents
and purposes, a logo that has been ascribed a specific status under the Visual Identity Program.
As such, a program symbol cannot be used in lieu of the GNWT’s official logos. However, with
appropriate approval, a program symbol may be used in addition to the polar bear logo.
Logo
Logos are approved for government-wide use to represent the GNWT or the Legislative Assembly.
Program Symbol
Program symbols are approved for specific use within the organization to represent a program or
initiative of government. It must appear with the polar bear logo with A Program of signature.
Design Theme
A design theme is the use of good and consistent design in communications in order to be
visually appealing. It involves much more than a single icon. It is the combination of all graphic
elements, layout, colour and typography that together create a look for a page, poster, or
communications piece. It is not intended to have enduring recognition value. It is not intended to
visually represent an organization. Therefore, mascots or characters, and stylized depictions of
division names or functions, are not design themes.
Using Program Symbols
When a program symbol is approved, it will not replace the approved government polar
bear logo. Rather, the program symbol must be accompanied by the polar bear logo
incorporating the A Program of the Northwest Territories signature.
When an approved program symbol is used, it must be accompanied

! by the polar bear logo incorporating the A Program of the Northwest
Territories signature. On small items (e.g. brochures or newsletters) the
program signature must appear on the same page as, and in proximity
to the program symbol. It should be no smaller than 1/2 the size of the
program symbol, and should be reproduced no smaller than 3/8”
(.95cm) high. On large items (e.g. banners, signage or displays) the
program signature should be prominently displayed, clearly visible
and no smaller than 1/8 the size of the program symbol.
Haec disserens qua de re agatur et in

Flyer Title quo causa consistat non videt. Non
enim si alii ad alia propensiores sunt
Haec disserens qua de re agatur et in propter causas naturales et ante ced
quo causa consistat non videt. Non enim entes, idciro etiam nostrarum volunta-
si alii ad alia propensiores sunt propter tum atque appetitionum sunt causae
causas naturales et antecedentes, idciro naturales at antece dentes; nam nihil
etiam nostrarum voluntatum atque appe- esset in nostra potestate si res ita se
titionum sunt causae naturales at haberet. Nunc vero fatemur, acuti hebet
antecedentes; nam nihil esset in nostra esne, valentes imbecilline simus, non
esse id in nobis, qui autem ex eo cogi
Section 4
putat ne ut sedeamus quidem aut

ambulemus voluntatis esse, is non videt
quae quamque rem res consequatur.
Haec disserens qua de re agatur et in
quo causa consistat non videt. Non
enim si alii ad alia propensiores sunt
propter causas naturales et antece
dentes, idciro etiam nostrarum volunta-
tum atque appetitionum sunt causae
naturales at antecedentes; nam nihil
esset in nostra potestate si res ita se
potestate si res ita se haberet. Nunc vero haberet. Nunc vero fatemur, acuti
fatemur, acuti hebetesne, valentes imbe- hebetesne, valentes imbecilline simus,
cilline simus, non esse id in nobis, qui non esse id in nobis, qui autem ex eo
autem ex eo cogi putat ne ut sedeamus cogi putat ne ut sedeamus quidem aut
quidem aut ambulemus voluntatis esse, is ambulemus voluntatis esse, is non videt
non videt quae quamque rem res conse- quae quamque rem res consequatur.
quatur. Non enim si alii ad alia propen- Haec disserens qua de re agatur et in
siores sunt propter causas naturales et quo causa consistat non videt. Nunc
antece dentes, idciro etiam nostrarum vero fatemur, acuti hebetesne, valentes
voluntary mbulemus voluntatis esse, is is esse, is non videt quae quamque rem
non videt. res quamque rem res.
PROGRAM
SYMBOL
Sample flyer cover showing a sample program symbol

accompanied by the A Program of the Northwest Territories signature.
Obtaining Authorization for a Program Symbol
Program symbols used to represent government programs will only be authorized if a
strong communications need can be demonstrated. Before it can be used, a program
symbol must be reviewed and approved by the Visual Identity Program Deputy Ministers’
Steering Committee and endorsed by Cabinet.
To facilitate the review and approvals process, departments are encouraged to establish an
internal process for vetting applications. This process should include consultation with the
departmental communications co-ordinator and approval by the Deputy Minister. The

process should be undertaken, and the application submitted, BEFORE a program symbol
is designed. Program symbols already in use by departments prior to the implementation
of this manual must also be submitted for approval to allow for their continued use.
Process for Authorizing Program Symbols

An assessment process is used to identify situations where existing
! program symbols may continue to be used and where new program
symbols may be developed, based on clearly defined criteria applied
consistently across government. The Visual Identity Program Deputy
Ministers’ Steering Committee must approve any proposed new program
symbols before they are developed. Therefore, departments should allow
sufficient lead-time in their planning for the approvals process. For new
program symbols, applications should be submitted and considered
BEFORE the symbols are developed.
Section 4
The process for applying
for approval of a program
symbol is as follows:
1. Complete Application for Program Symbol or Application to Retain Existing

Program Symbol form and submit to Department of Executive, Corporate
Communications and Protocol Division. (Copies of these forms are included in
Appendix 2, on the CD ROM, and are available through the Department of

Executive, Corporate Communications and Protocol Division, and on the
Government of the Northwest Territories website.) It is recommended that the
Deputy Secretary of Communications and Protocol, Department of Executive be
consulted before completing an application form to get advice on whether the
initiative may fit within the criteria for a program symbol.
2. The Visual Identity Program Deputy Ministers’ Steering Committee will review
the application against the established criteria for program symbols (see next
page). The applicant will be advised by the Corporate Communications and
Protocol Division when the Steering Committee will consider the application so
that the applicant can be available should the Steering Committee need
additional details regarding the application.
Section 4
3. The Steering Committee will determine whether the application for a program
symbol should be declined or approved in principle.
4. The applicant department will be advised of the Steering Committee’s decision to

decline or approve in principle an application for a program symbol.
5. Where an application to develop a new program symbol is approved in principle,

the applicant department will be required to return with the proposed symbol
design for approval of the Steering Committee. The purpose of this step is
to ensure that the new visual symbol is consistent with the Visual Identity Program
and that it maintains government standards for professionalism, quality design
characteristics, and is appropriate for its intended use.
6. Once a proposed program symbol receives approval from the Steering

Committee, the symbol will be submitted for Cabinet’s information by the Premier.
7. Following Cabinet’s acceptance, the applicant department will be advised and

can begin using the new program symbol at that point.
The Department of Executive, Corporate Communications and Protocol Division, is

responsible for receiving and processing applications for program symbols, for
preparing the related Cabinet submissions and for advising departments on the status
of their applications.
Approved program symbols will be recorded in an inventory by the Department of
Executive, Corporate Communications and Protocol Division. In some cases, it may be
appropriate to seek trademark protection for the symbol. The Department of Executive,
Corporate Communications and Protocol Division must be consulted and can provide
further direction in such instances. The Department of the Executive, Corporate
Communications and Protocol Division must be advised if the use of an approved program
symbol is discontinued by a department. Should departments wish to change a program
symbol or its proposed use, please contact the Corporate Communications and Protocol
Division for further direction.

Criteria for Program Symbols
A program symbol will be approved only if a compelling communications need can be
demonstrated. The Visual Identity Program Deputy Ministers’ Steering Committee will
evaluate applications for program symbols on the following criteria:
✓ Sufficient program longevity, size and scope

The Steering Committee will consider:
• Whether the program will be of sufficient longevity, size and scope that a distinct
program symbol would garner recognition value (brand equity);
• Whether the program reflects a significant policy or other goal of government; and
• Whether there are sufficient budget and resources to develop and use the program
symbol effectively.
Section 4
✓ Compelling communications need

• What role the proposed program symbol is intended to play in the context of the
overall communications plan for the program;
• What the communications objectives of the program are, and how they will be
better served with the use of a program symbol in addition to the approved logo of
the GNWT;
• The nature, type, quantity and life span of communications products and other
uses to which the symbol will be applied; and
• The characteristics (internal versus external to government) and size of the
audience to be reached.
✓ Need for a brand as a marketing tool

• Whether the development of a brand identity will enable the program to better
fulfill its function or communications objectives;
• What unique characteristics of the program justify the development of a brand
identity through the use of a program symbol; and
• Whether the proposed program symbol has or contains elements of a brand
symbol that has broader (national or international) significance.
These criteria apply to new symbols as well as to symbols existing prior to the introduction
of this renewed Visual Identity Program in 2003. Decisions about retaining existing program
symbols will also consider historical use and existing brand equity (recognition value).
Partnerships
Partnerships with Other Organizations
The GNWT is often involved in partnerships with private entities and other governments.
As well, the territorial government also provides funding for initiatives undertaken by other
organizations.
In these instances, the polar bear logo can and should be properly used to identify the
GNWT's involvement in a project or to indicate that the GNWT is one of a number of
partners participating in a project.
When the GNWT enters into partnership or funding arrangements with other organizations,
an agreement should be established between the partners regarding the use of the
partners’ logos before any communications materials, signage, etc., are created. The
agreement should detail how the partner organizations agree to sign their organizations’
names.
The following criteria should guide GNWT employees on the appropriate use of the GNWT
polar bear logo in such circumstances:
• Where the GNWT partners with one or more organizations, the GNWT's polar bear logo
must appear whenever and if ever any of the partner organizations’ logos appear.
Logos should be displayed with equal size and prominence.
• Where the GNWT funds an initiative of another organization, the GNWT's polar bear
Section 4
logo must appear on promotional, communications or other materials related to the

project.
• Where the number of partners involved in a project makes it impossible or impractical to
include all partner logos, logos may be omitted in favour of developing a single logo for
the partnership initiative. If the development of a distinct visual symbol for the partner-
ship initiative is considered in lieu of displaying all partners’ logos, please advise the
Department of Executive, Corporate Communications and Protocol Division, as early as
possible and preferably prior to the development of a joint logo. Any such distinct visual
identifiers cannot alter or amend the polar bear logo or graphic in any way.
• The polar bear logo or graphic can only be used with the permission of the GNWT. It is
a registered trademark and its use is regulated. Use or alteration of the polar bear logo
or graphic without permission may constitute trademark infringement under the federal
Trade-marks Act and Trade-marks Regulations (1996).
Poster Title
BrochureTitle
Brochure Sub Title

Y
Y ONL
NL E
E O
MPL
MPL SA
SA
Haec disserens qua de re agatur et in quo

causa consistat non videt. Non enim si alii ad
alia propensiores sunt propter causas natu
rales et antecedentes, idciro etiam no straru.
Section 4
Sample brochure cover and poster showing a partnership between a
Government of the Northwest Territories department and another organization.
BHP Billiton and NWT Power Corporation logos used with permission.
Please seek the advice of your department’s communications co-ordinator, or the

Department of Executive, Corporate Communications and Protocol Division prior to the
development of any communications or promotional materials prepared jointly with outside
agencies or organizations.
Partnerships with Other GNWT Departments
Use the polar bear logo incorporating the Government of the Northwest Territories signature
on all communications materials presented jointly by two or more departments. This
prevents several different versions of the GNWT logo from appearing on a single item.
Haec Disserens simus, non esse id in nobis, qui autem ex eo cogi

Qua de re agatur et in quo causa consi stat non putat ne ut sedeamus quidem aut ambulemus
voluntatis esse, is non videt quae quamque rem Brochure
videt. Non enim si alii ad alia propensiores sunt

res consequatur.
propter causas natura les et antecedentes, idciro
etiam nostr arum voluntatum atque appetitionum
sunt causae natur ales at ante cedentes; nam nihil Haec disserens qua de re agatur et in quo causa
consistat non videt. Non enim si alii ad alia
Title
esset in nostra
potestate si res ita propensiores sunt propter causas naturales et
se haberet. antecedentes, idciro etiam nostrarum voluntatum
atque appetitionum sunt.
Nunc vero fate
mur, acutihe- Causae naturales at antecedentes; nam nihil esset
betesne, valentes in nostra potestate si res ita se haberet. Nunc vero
imbecilline simus, fatemur, acuti hebetesne, valentes imbecilline
non esse id in simus, non esse id in nobis, qui autem ex eo cogi
nobis, qui autem putat ne ut sedeamus quidem.
ex eo cogi putat
E
PL
ne ut sedeamus Nunc vero fatemur, acuti hebetesne, valentes
quidem aut imbecilline simus, non esse id in nobis, qui autem
M
ambulemus voluntatis esse, is non videt quae
quamque rem res consequatur. Haec dis- SA NLY
sersedeamus quidem aut as ita. O
For further information please contact:
Deaec Serens
Se haberet. Nunc vero fatemur, acuti hebetesne, Name, Title
valentes imbecilline simus, non esse id in nobis, Resources, Wildlife and
qui autem ex eo cogi putat ne ut sedeamus qui- Economic Development
dem aut ambulemus voluntatis esse, is non videt or
quae quamque rem res consequatur. Haec dis- Name, Title
Section 4
serens qua de re agatur et in quo causa consistat Health and Social Services
non videt.
Non enim si alii ad alia propensiores sunt propter

causas naturales et anteced entes, idciro etiam
nostrarum voluntatum atque appetitionum sunt
causae naturales at antecedentes; nam nihil esset
in nostra potestate si res ita se haberet. Nunc vero
fatemur, acuti hebetesne, valentes imbecilline
Brochure back cover Brochure front cover
Section 5:
Other Approved Symbols
of the GNWT
In addition to the approved logos of the GNWT (i.e. the polar bear logo and the territorial
shield logo) and program symbols that are approved under this Visual Identity Program,
Other Approved Symbols of the GNWT

there are other visual identifiers in use as approved symbols of the GNWT. These fall
outside of the Visual Identity Program and are grouped into two categories: logos
associated with the visual identity of the Legislative Assembly and official symbols of the
Northwest Territories.
Visual Identity of the Legislative Assembly

The Legislative Assembly uses the territorial shield logo, in
green, in accordance with the provisions of the Visual Identity
Program contained in this manual.
The Legislative Assembly also uses other visual identifiers.

Examples of these are:
• The graphic representation of the Mace for use by the
Office of the Speaker of the Legislative Assembly
• The Legislative Assembly building logo, for use by the
Section 5
Office of the Clerk of the Legislative Assembly
The Legislative Assembly building logo
The Legislative Assembly reserves the right to use these visual

identifiers in accordance with whatever provisions the Legislative
Assembly establishes, either in writing or by convention. The
Legislative Assembly also reserves the right, at its discretion,
to discontinue the use of these identifiers or to establish other A graphic representation
visual identifiers for its use. of the Mace
For more information on the visual identity of the Legislative Assembly,

? please contact the Public Affairs and Communications Advisor with the
Office of the Clerk of the Legislative Assembly.
Official Symbols
The Legislative Assembly of the Northwest Territories has adopted several official symbols
for the Northwest Territories. These include the following:
Other Approved Symbols of the GNWT
Tartan – Northwest Territories

Canadian District Tartan
Bird – gyrfalcon Tree – tamarack
Seal
Section 5
Flower – mountain aven
Flag
Fish – grayling
Gem – diamond Mineral – gold Coat of Arms
Official symbols of the Northwest Territories are not governed by the

! Visual Identity Program.
Stewardship over the official symbols of the Northwest Territories rests with the Office of the
Clerk of the Legislative Assembly.
For more information on the official symbols of the Northwest

? Territories, or for permission to use them, please contact the Legislative
Assembly’s Public Affairs and Communications Advisor.
Section 6:
Approved Logo Formats and
Signatures
Government of the Northwest Territories with
Approved Logo Formats and Signatures

Polar Bear Graphic
English French
Black and white Black and white
Section 6
2 colour 2 colour
Reverse black and white Reverse black and white
When producing documents in a single colour, other than black, the GNWT polar bear logo can
be printed in the same Pantone colour as the document (see example on page 3.01).
Need Help?

for the Government of the Northwest Territories, and can provide
Government of the Northwest Territories with
Territorial Shield Graphic
English French
4 colour 4 colour
Section 6
When producing documents in a single colour, other than black, the GNWT territorial shield logo can
Need Help?

Northwest Territories Canada
English French

2 colour 2 colour
Section 6
Need Help?

A Program of the Northwest Territories
The A Program of the Northwest Territories signature must be used whenever an approved
program symbol is used. This program signature must appear on the same page as, and in
proximity to the program symbol.
English French

Section 6
2 colour 2 colour
Need Help?

Aboriginal Affairs and Intergovernmental Relations
English French

2 colour 2 colour
Section 6
Need Help?

Government of the Northwest Territories Visual Identity Program • Update • March 2007
Education, Culture and Employment
English French
2 colour 2 colour
Section 6
Need Help?

Executive
English French

4 colour 4 colour
Section 6
Executive Council
4 colour 4 colour
The Executive Council signature is used only on Cabinet letterhead. (See page 7.04.)
Need Help?

Environment and Natural Resources
English French

2 colour 2 colour
Section 6
Need Help?

Finance
English French
2 colour 2 colour
Section 6
Need Help?

Financial Management Board Secretariat
English French

2 colour 2 colour
Section 6
Financial Management Board
4 colour 4 colour
When producing documents in a single colour, other than black, the GNWT polar bear logo, or the
Territorial Shield, can be printed in the same Pantone colour as the document (see example on page 3.01).
Need Help?

Health and Social Services
English French
2 colour 2 colour
Section 6
Need Help?

Human Resources
English French

2 colour 2 colour
Section 6
Need Help?

Industry, Tourism and Investment
English French

2 colour 2 colour
Section 6
Need Help?

Justice
English French

2 colour 2 colour
Section 6
Need Help?

Legislative Assembly of the Northwest Territories
English French
1 colour 1 colour
Section 6
Need Help?

Municipal and Community Affairs
English French

2 colour 2 colour
Section 6
Need Help?

Public Works and Services
English French
2 colour 2 colour
Section 6
Need Help?

Transportation
English French
2 colour 2 colour
Section 6
Need Help?

Regulatory Boards

Section 6
All of the guidelines associated with departmental signatures also apply

! to these signatures.
Section 7:
Application of Logos
This section illustrates how the Visual Identity Program can or should be applied to
common communications materials. How the polar bear or territorial shield logos are
applied is prescribed for some materials, such as government stationery. Other materials,
such as brochures and fax cover sheets, allow more flexibility in how the logo is
incorporated.
Materials With Prescribed Formats
The following materials produced by and for government must follow the prescribed look
and logo positioning shown in the samples that follow:
• Letterhead
• Business cards
• Envelopes
• Print advertising
Section 7
• Signage
• Web pages
It is recommended that departments make use of the appropriate Standing Offer

Agreement, to ensure that government stationery complies with the Visual Identity
Program. For information about Standing Offer Agreements, contact your department's
communications co-ordinator, the Department of Executive, Corporate Communications
and Protocol Division or the Department of Public Works and Services.
Materials With Prescribed Formats • Letterhead
All departmental letterhead must use the format illustrated in this example.
Logo sits 3/4"

(1.9cm) down
from the
top and 1"
(2.5cm) in
from the left-
hand side.
On all
letterhead
the logo
lettering
'Northwest
Territories'
is 1"
(2.5cm)
wide.
Section 7
The recycled
logo sits 1"
(2.5cm)
in from the
right-hand
side and
1/2" (1.3cm)
up from
the bottom.
It is 1/4"
(.635cm)
high.
The base of
the centred
address line
sits 1/2"
(1.3cm) up Government of the Northwest Territories, Bag Service No. 1, Inuvik, NT Canada X0E 0T0
from the
bottom and
is 8 pt.
Avant Garde.
Example of departmental letterhead.
All Department of Executive letterhead must use the format illustrated in this example.
Logo sits 3/4"

(1.9cm) down
from the
top and 1"
(2.5cm) in
from the left-
hand side.
On all
letterhead
the logo
lettering
'Northwest
Territories'
is 1"
(2.5cm)
wide.
Section 7
The recycled
logo sits 1"
(2.5cm)
in from the
right-hand
side and
1/2" (1.3cm)
up from
the bottom.
It is 1/4"
(.635cm)
high.
The base of
the centred
address line
sits 1/2"
(1.3cm) up Government of the Northwest Territories, P.O. Box 1320, Yellowknife, NT Canada X1A 2L9
from the
bottom and
is 8 pt.
Avant Garde.
Example of Department of Executive letterhead.
All Executive Council letterhead must use the format illustrated in this example.
Logo sits 3/4"

(1.9cm) down
from the
top and 1"
(2.5cm) in
from the left-
hand side.
On all
letterhead
the logo
lettering
'Northwest
Territories'
is 1"
(2.5cm)
wide.
Section 7
The recycled
logo sits 1"
(2.5cm)
in from the
right-hand
side and
1/2" (1.3cm)
up from
the bottom.
It is 1/4"
(.635cm)
high.
The base of
the centred
address line
sits 1/2"
from the
bottom and
is 8 pt.
Avant Garde.
Example of Executive Council letterhead.
All Legislative Assembly letterhead must use the format illustrated in this example.
Logo sits 3/4"

(1.9cm) down
from the
top and 1"
(2.5cm) in
from the left-
hand side.
On all
letterhead
the logo
lettering
'Northwest
Territories'
is 1"
(2.5cm)
wide.
Section 7
The recycled
logo sits 1"
(2.5cm)
in from the
right-hand
side and
1/2" (1.3cm)
up from
the bottom.
It is 1/4"
(.635cm)
high.
The base of
the centred
address line
sits 1/2"
from the
bottom and
is 8 pt.
Avant Garde.
Example of Legislative Assembly letterhead.
Materials With Prescribed Formats • Business Cards
• No other logos are to appear on GNWT business cards.
• Any additional text (e.g. a translation) is to appear on the reverse side.
• Additional contact information (e.g. cellular numbers) can be added at the
discretion of the business card holder.
• Text size for contact information is recommended.
• Use only the name of the department in the right hand copy block. For example,
use ‘Finance’, not ‘Department of Finance’.
Business card
clearance margin 8/9 pt. Avant
Name Here Garde Medium
is always 1/4"
(.635cm) on all sides. Title
7/9 pt. Avant Garde
Division
On all business cards,

the logo lettering
'Northwest Territories'
is 3/4" (1.9cm) wide.
Section 7
8/9 pt. Avant

Government of the Department name Garde Medium
Northwest Territories one line space
7/9 pt. Avant Garde P.O. Box 1320 Tel: (000) 000-0000
Yellowknife, NT Fax: (000) 000-0000 7/9 pt. Avant Garde
Canada X1A 2L9 Email: name_name@gov.nt.ca
Example of departmental business card.
Business card
8/9 pt. Avant
clearance margin
is always 1/4"
(.635cm) on all sides. Title 7/9 pt. Avant Garde

the logo lettering
is 3/4" (1.9cm) wide.
Legislative Assembly of
the Northwest Territories
Example of Legislative Assembly business card.
Materials With Prescribed Formats • Business Cards
• No other logos are to appear on GNWT business cards.
• Any additional text (e.g. a translation) is to appear on the reverse side.
• Additional contact information (e.g. cellular numbers) can be added at the
discretion of the business card holder.
• Text size for contact information is recommended.
Business card
8/9 pt. Avant
clearance margin
is always 1/4"
(.635cm) on all sides. Ministerial Portfolio(s) 7/9 pt. Avant Garde

the logo lettering
is 3/4" (1.9cm) wide.
Section 7
Government of the
Example of Executive Council (Cabinet Minister) business card.
Business card
8/9 pt. Avant
clearance margin
is always 1/4"
(.635cm) on all sides. Title 7/9 pt. Avant Garde
Division
the logo lettering
is 3/4" (1.9cm) wide. 8/9 pt. Avant
Government of the Executive Garde Medium
Northwest Territories one line space
Example of Department of Executive business card.
Materials With Prescribed Formats • Letter Envelopes
Logo sits 1/4"

(.635cm)
down from
the top and Canada
1/2" (1.3cm) in
from the
left-hand side.
On all
envelopes
the logo
lettering
'Northwest
Territories'
is 1" (2.5cm)
wide.
Example of polar bear logo envelope.

Section 7
Logo sits 1/4"

(.635cm)
down from
the top and
1/2" (1.3cm) in
from the
left-hand side.
On all
envelopes
the logo
lettering
'Northwest
Territories'
is 1" (2.5cm)
wide.
Example of Executive Council (Cabinet Ministers) and Department of Executive envelope.
Logo sits 1/4"

(.635cm)
down from
the top and
1/2" (1.3cm) in
from the
left-hand side.
On all
envelopes
the logo
lettering
'Northwest
Territories'
is 1" (2.5cm)
wide.
Example of Legislative Assembly envelope.
Materials With Prescribed Formats • Letter Envelopes
Address is
centred on
back flap
and is 10 pt.
Avant Garde.
Example of polar bear logo envelope back.
Section 7
Address is
centred on
back flap
and is 10 pt.
Avant Garde.
Example of Executive Council (Cabinet Ministers) and Department of Executive envelope back.
Address is
centred on
back flap
and is 10 pt.
Avant Garde.
Example of Legislative Assembly envelope back.
Materials With Prescribed Formats • Large Envelopes
Logo sits 3/4"

(1.9cm) down
from the top and
3/4" (1.9cm) in
from the
left-hand side. Canada
On all large
envelopes
the logo
lettering
'Northwest
Territories'
is 1 1/4"
(3.175cm)
wide.
Logo sits 3/4"

(1.9cm) down
from the top and
3/4" (1.9cm) in
from the
left-hand side.
On all large
envelopes
the logo
Section 7
lettering
'Northwest
Territories'
is 1 1/4"
(3.175cm)
wide.
Logo sits 3/4"

(1.9cm) down
from the top and
3/4" (1.9cm) in
from the
left-hand side.
On all large
envelopes
the logo
lettering
'Northwest
Territories'
is 1 1/4"
(3.175cm)
wide.
Top: Example of polar bear logo large envelope.

Middle: Example of Executive Council (Cabinet Ministers) and Department of Executive large envelope.
Bottom: Example of Legislative Assembly large envelope.
Return address is centred on the back flap of envelope (see 7.09).
When manila work envelopes are to be printed, all logos are to be printed
! in 100% black only.
Advertising Templates
Print advertising templates have been developed which incorporate the
requirements of the Visual Identity Program.
Border is a 1 point rule. With the
Government of the
exception of the GNWT header, all text
and logos are indented 1 pica.
GNWT Header is 23/20 Frutiger 55

roman, set 90% character width, flush left
in reverse bar. Reverse bar is flush with
ad border on left side, 1 pica space to
right side. Text is indented 1 pica, 0.6 pica
space at top, 0.6 pica space at bottom.
Regional Manager,
Position Title is 16/17 Frutiger 65 bold, set Income Support
90% character width, flush left. 0.1 pica Department of Education,
space before, 0.1 pica space after. Culture and Employment Yellowknife, NT
Department and Position Location is The Regional Manager, Income Support is responsible for
8.5/9.8 Frutiger 65 bold. 0.1 pica space the delivery of the Income Support programs to eligible
before, 0.3 pica space after. Department residents of the North Slave Region of the Northwest
name flush left on 2 lines if required, Territories in accordance with Government of the NWT Acts,
Appendix 4
community name flush right. Regulations and Departmental policies to ensure that clients
Position Description (Body) is 8.5/9.8 receive consistent evaluation, effective career counseling and
Frutiger 45 light, flush left. 0.3 pica space appropriate financial support.
after. Zero hyphenation.
The incumbent must have knowledge in the areas of Income
Support, community development and career development
in order to provide effective leadership to program staff
and participate in the review and development of new and
existing income support programs.
The incumbent must demonstrate strong communication,
counseling, interpersonal, organizational, research,
teaching, negotiation, conflict resolution, supervision,
time management and financial management skills. The
incumbent must also be able to motivate and guide
subordinates and act as facilitator and mediator.
This level of knowledge is normally acquired through the
completion of a degree in Business, Education or a related
Social Science plus a Certificate in Career Development or
Human Resources. The incumbent should have at least four
years of progressively more responsible related experience
with at least two years experience in managing a budget
and at least two years of supervisory experience. Other
combinations of education and experience will be considered
on a case-by-case basis.
A job offer is contingent upon a satisfactory criminal records
Reference Number/Closing Date: check with the RCMP.
“Ref. #:” – 8.5/9.8 Frutiger 65 bold. Actual
reference number is Frutiger 45 light, flush Salary starts at $34.73 per hour plus an annual Northern
left. “Closing Date:” – 8.5/9.8 Frutiger 65 Allowance of $2,302.
bold. Actual closing date is Frutiger 45
light, flush right. 0.3 pica space after.
Ref. #: 002276 Closing Date: October 8, 2004
Submit applications to: Manager, Finance and
“Submit applications to:” – 8.5/9.8
Frutiger 65 bold. Address is Frutiger 45
Administration, Department of Education, Culture and
light, flush left. 0.3 pica space after. Zero Employment, Government of the Northwest Territories,
hyphenation. 5020-48th Street, Joe Tobie Building, P.O. Box 1320,
Yellowknife NT X1A 2L9 Phone: (867) 766-5100
Tag Line Bullets are 8.5/9.8 Frutiger 45
Fax: (867) 765-0342 E-mail: nsece-hr@gov.nt.ca
light italic, flush left. Tab after bullet 0.9
pica. Zero hyphenation. • www.gov.nt.ca
• Equivalencies may be considered
GNWT logo is approximately 2.9 picas in
height. The GNWT visual identity program • Affirmative Action Employer
should be followed.
Example of Full Body South Recruitment Advertisment
Government of the Northwest Territories Visual Identity Program • Edition 1 • May 2005 App 4
Border is 1 point rule. With the exception of the
Government of the
GNWT header, all text and logos are indented
1 pica.
GNWT Header is 23/20 Frutiger 55 roman, set

90% character width, flush left in reverse bar.
Reverse bar is flush with ad border on left side,
1 pica space to right side. Text is indented 1
pica, 0.6 pica space at top, 0.6 pica space at
bottom.
Judicial Officer II
Department of Justice Inuvik, NWT
Position Title is 16/17 Frutiger 65 bold, set
90% character width, flush left. 0.1 pica space (Transfer assignment or term position to June 2005)
before, 0.1 pica space after. Salary starts at $23.91 per hour (approximately $46,625 per
Department and Position Location is 8.5/9.8
annum) plus an annual northern allowance of $8,552. A
Frutiger 65 bold. 0.1 pica space before. Criminal Records Check is a prerequisite to employment.
Department name flush left on 2 lines if Ref. #: 1800LG/03 Closing Date: Dec. 5, 2004
required, community name flush right.
Term or Transfer Position (if required) is 8.5/9.8 Legislative Counsel

Frutiger 45 light italic, flush left. 0.3 pica space
Department of Justice Yellowknife, NWT
Appendix 4
above, 0.3 pica space after. Zero hyphenation.

Salary starts at $68,406 per annum plus an annual northern
Position Description (Body) is 8.5/9.8 Frutiger allowance of $2,302. A Criminal Records Check is a
45 light, flush left. 0.3 pica space after. Zero prerequisite to employment.
hyphenation.
Ref. #: 1801LG/03 Closing Date: Dec. 12, 2004
Reference Number/Closing Date: “Ref. #:”
– 8.5/9.8 Frutiger 65 bold. Actual reference
Submit applications to: Human Resources, Department of
number is Frutiger 45 light, flush left. “Closing Justice, Government of the Northwest Territories, P.O. Box
Date:” – 8.5/9.8 Frutiger 65 bold. Actual closing 1320, Yellowknife NT X1A 2L9 Phone: (867) 873-7616 Fax:
date is Frutiger 45 light, flush right. 0.3 pica (867) 873-0436 E-mail: justice_employment@gov.nt.ca
space after.
“Submit applications to:” – 8.5/9.8 Frutiger 65

bold. Address is Frutiger 45 light, flush left. 0.3
Program Development Officer –
pica space after. Zero hyphenation. Department
positions are grouped so the address appears
Children's Programs
one time only.
Department of Health and Social Services
Integrated Community
A 2 point rule is inserted between department Services Division Yellowknife, NWT
groupings. Rule is leaded as 4/2. Salary starts at $32.44 per hour (approximately $63,258 per
annum) plus an annual northern allowance of $2,302.
Ref. #: 49-001812JL Closing Date: Dec. 12, 2004
Senior Health
Economic Policy Advisor
Department of Health
and Social Services Yellowknife, NWT
Salary starts at $35.08 per hour (approximately $68,406 per
annum) plus an annual northern allowance of $2,302.
Ref. #: 49-001806AM Closing Date: Dec. 5, 2004
Submit applications to: Manager, Human Resources,
Department of Health and Social Services, Government of
the Northwest Territories, 8th Floor, Centre Square Tower,
P.O. Box 1320, Yellowknife NT X1A 2L9 Phone:
(867) 920-8637 Fax: (867) 873-0281
Tag Line Bullets are 8.5/9.8 Frutiger 45 light • www.gov.nt.ca

italic, flush left. 0.3 pica space above. A 2 point • Equivalencies may be considered
rule is inserted above tag line bullets. Rule is • Affirmative Action Employer – Candidates
leaded as 4/2. Tab after bullet 0.9 pica. Zero
must clearly identify their eligibility in order
hyphenation.
to receive priority consideration under the
GNWT logo is approximately 2.9 picas in height. Affirmative Action Policy.
The GNWT visual identity program should be
followed.
Example of Shopping List Recruitment Advertisment –

2 columns
App 4 Government of the Northwest Territories Visual Identity Program • Edition 1 • May 2005

Family Law Staff Lawyer GIS Technician
Department of Justice Yellowknife, NWT Department of Resources,
Salary range is from $70,450 to $88,460 per annum plus an Wildlife and Economic Development
annual northern allowance of $2,302. A Criminal Records Minerals, Oil and Gas Division Yellowknife, NWT
Check is a prerequisite to employment.
(Term position to March 31, 2007)
Ref. #: 2374ca/04/05 Closing Date: Nov. 26, 2004
Salary starts at $30.88 per hour (approximately $60,216 per
Submit applications to: Human Resources, Department of annum) plus an annual northern allowance of $2,302.
Justice, Government of the Northwest Territories, P.O. Box
Ref. #: 002379/05 Closing Date: Nov. 26, 2004
1320, Yellowknife NT X1A 2L9 Phone: (867) 873-7616
Fax: (867) 873-0436 E-mail: justice_employment@gov.nt.ca
Spatial Data
Finance Warehouse Administrator
Appendix 4
and Administration Manager Department of Resources,
Wildlife and Economic Development
Department of Transportation Yellowknife, NWT NWT Centre for Geomatics Yellowknife, NWT
Salary starts at $34.73 per hour plus an annual northern Salary starts at $36.31 per hour (approximately $70,454 per
allowance of $2,302. annum) plus an annual northern allowance of $2,302.
Qualifications include completion of a recognized accounting Ref. #: 002380/05 Closing Date: Nov. 26, 2004
designation or Business Management Degree with a minimum
of 5 years related financial management and consultative
experience.
Environmental
Border is 1 point rule. With the exception of the
Ref. #: 04-31-2370DK/05 Closing
GNWT header, all text and Date:
logos are indented
Nov. 26, 2004 Assessment Biologist
1 pica. Department of Resources,
Submit applications to: Corporate Services, Department of
Wildlife and Economic Development
Transportation, Government of theisNorthwest
GNWT Header 26/20 FrutigerTerritories,
55 roman, setP.O.
90%X1A
character Wildlife and Fisheries Division Yellowknife, NWT
Box 1320, Yellowknife NT 2L9 width, flush left
Fax: (867) in reverse bar.
873-0283
Reverse bar is flush with ad border on left side, 1 (Three year term position)
E-mail: debbie_kelly@gov.nt.ca
pica space to right side. Text is indented 1 pica, 0.6
pica space at top, 0.6 pica space at bottom. Salary starts at $33.41 per hour (approximately $65,150 per
Assessment Archaeologist annum) plus an annual northern allowance of $2,302.
Position Title is 16/17 Frutiger 65 bold, set 90% character
Department of Education, Ref. #: 002377/05
width, flush left. 0.1 pica space before, 0.1 pica space Closing Date: Nov. 26, 2004
Culture and Employment Yellowknife, NWT after.
(Term position to March 31, 2007)
Department
PAS Biologist
and Position Location is 8.5/9.8 Frutiger 65 bold.
0.1 pica
Salary starts at $36.13 perspace
hourbefore. Department$70,454
(approximately name flushper Department
left on 2 lines if of Resources,
required, community name flush
annum) plus an annual northern allowance of $2,302. Wildlife
right. and Economic Development
Term or Transfer Position (if required) is 8.5/9.8
Parks
Frutiger 45
and Tourism Division
light
Yellowknife, NWT
Ref. #: 71-2004-2372CM/05 Closing Date: Nov. 26, 2004
italic, flush left. 0.3 pica space above, 0.3 pica space(Term position to March 31, 2006)
after. Zero
Submit applications to: Human Resources, Department hyphenation.
of Education, Culture and Employment, Government of the Salary starts at $33.41 per hour (approximately $65,150 per
Description (Body) is 8.5/9.8 Frutiger 45 light,annum)flush left. plus
0.3 an annual northern allowance of $2,302.
Northwest Territories,Position
P.O. Box 1320, Yellowknife NT
pica space after. Zero hyphenation.
X1A 2L9 Phone: (867) 920-6221 Fax: (867) 873-0115 Ref. #: 002378/05 Closing Date: Nov. 26, 2004
E-mail: ece_hr@gov.nt.ca Reference Number/Closing Date: “Ref. #:” – 8.5/9.8 Submit Frutiger 65applications
bold. to: Human Resources, Department of
Actual reference number is Frutiger 45 light, flush left. “Closing Date:”
Resources, Wildlife and Economic Development, Government
Manager, Library Services
– 8.5/9.8 Frutiger 65 bold. Actual closing date is Frutiger 45 light, flush right.
of
0.3thepicaNorthwest
space after. Territories, P.O. Box 1320, Yellowknife NT
Department of Resources, X1A 2L9 Phone: (867) 920-8699 Fax: (867) 873-0445
“Submit applications to:” – 8.5/9.8 Frutiger 65 bold. Address is Frutiger
E-mail: 45 light,
denise_mcisaac@gov.nt.ca
Wildlife and Economic Development flush left. 0.3 pica space after. Zero hyphenation.
Legislation and Communication Yellowknife, NWT
A 2 point rule is inserted between department groupings. • www.gov.nt.ca
Rule is leaded as 4/2.
(Term position to March 31, 2006) • Equivalencies may be considered
Tag Line Bullets are 8.5/9.8 Frutiger 45 light italic, flush left. Tab after bullet 0.9 pica.
Salary starts at $34.73 per hour (approximately $67,724 per • Affirmative Action Employer – Candidates
Zero hyphenation.
annum) plus an annual northern allowance of $2,302. must clearly identify their eligibility in order
GNWT logo is approximately 2.9 picas in height. The GNWT to receive visualpriority
identity program
consideration under the
Ref. #: 002360/05 Closing Date: Nov. 26, 2004
Affirmative should be followed.
Action Policy.
Example of Shopping List Recruitment Advertisment – 4 columns
Border is 1 point rule. All text and logos are

indented 1 pica.
The territorial shield is approximately 3.75 picas in

height. The GNWT visual identity program should
be followed.
Position Title is 18/20 Franklin Gothic demi, flush

left.
Director –
Department and Position Location is 8.7/10.44
Franklin Gothic demi. 0.3 pica space after.
Research Services
Legislative Assembly Yellowknife, NWT
Department name flush left, community name
flush right. The Legislative Assembly of the NWT in Yellowknife has
an immediate opening for a highly motivated individual
Position Description (Body) is 8/9 Franklin seeking a rewarding opportunity in a demanding, fast paced
Gothic book, flush left. 0.3 pica space after. Zero environment.
hyphenation.
The Director of Research Services is responsible for the
provision of research support services to Members, Standing
Committees of the Legislative Assembly and the Office of
Appendix 4
the Clerk. Reporting to the Clerk of the Legislative Assembly,

this senior position forms part of the senior management
team. This individual will supervise a staff of three research
analysts and be responsible for establishing objectives,
developing work plans and motivating staff to achieve
required results. The incumbent will be comfortable working
in a cross-cultural setting and be able to establish and
maintain a good working relatLionship with MLAs, government
departments, public interest groups and legislative research
units in other jurisdictions.
The qualifications for this position are a post-graduate
degree in a relevant discipline, or a Degree in Law, and three
years of related experience. The incumbent will be able to
prepare budgets and monitor the financial activities for the
unit, possess strong analytical abilities, excellent knowledge
of research methodologies, excellent oral and written
communication skills, exceptional interpersonal skills and be
Reference Number/Closing Date: “Ref. #:” – 8/9 comfortable communicating with the public. Equivalencies will
Franklin Gothic demi. Actual reference number is be considered.
Franklin Gothic book, flush left. “Closing Date:” – The salary for this position is currently under review. There is
8/9 Franklin Gothic demi. Actual closing date is a northern allowance of $2,302 per annum.
Franklin Gothic book, flush right. 0.3 pica space
after. Ref. #: 000954-2002 Closing: August 9, 2004
“Submit To” is 8/9 Franklin Gothic book, flush left. Please submit resumes to: Human Resource Planning Officer,
0.3 pica space after. Zero hyphenation. Legislative Assembly of the NWT, Box 1320, Yellowknife, NT
X1A 2L9, Fax: (867) 920-4735, Phone: (867) 669-2229,
E-mail: karen_short@gov.nt.ca
The Legislative Assembly Building logo is

approximately 3 picas in height. The GNWT visual
identity program should be followed.
Example of Legislative Assembly Employment

Advertisement

indented 1 pica.
The territorial shield is approximately 3.75 picas

in height. The GNWT visual identity program
should be followed.
Ad Title is18/20 times bold, centred. 0.3 pica

space after. Public Notice
Ad Sub-title is 12/14.4 times bold, centred. 0.6
Reconvening of the Third Session
of the 15th Legislative Assembly
Body is 9/10.5 times roman, centred. 0.6 pica The public is invited to attend the reconvening of the
space after. Zero hyphenation. The Legislative
Assembly web site is times bold.
Third Session of the 15th Legislative Assembly
of the Northwest Territories at
1:30 p.m. on Wednesday, May 26th, 2005
in the Chamber of the
Legislative Assembly Building in Yellowknife.
Appendix 4
A summary of each day's English Language proceedings
will be rebroadcast on
the Aboriginal Peoples Television Network (APTN)
from 8:30 to 10:00 p.m. MST (Monday - Thursday),
10:00 to 11:30 p.m. MST (Friday)
and repeated the following day from 9:30 to 11:00 a.m. MST.
A summary of Aboriginal Language or French Language
proceedings will be broadcast on APTN
from 1:00 to 2:30 p.m. MST (Monday to Friday).
Current information on the Legislative Assembly,
including Bills and Hansard, is available on-line at
www.assembly.nt.ca
To contact your MLA during session please call
(867) 669-2200 or toll-free 1 (800) 661-0784.
For more information on the Session, please contact the
Public Affairs Office at (867) 669-2230 or toll-free
1 (800) 661-0784 or by E-mail at julia_heyland@gov.nt.ca
The Legislative Assembly Building logo is

approximately 3 picas in height. The GNWT
visual identity program should be followed.
Example of Legislative Assembly Notice Advertisement
Border is 1 point rule. All text and logos

are indented 1 pica.
The NWT Housing Corporation logo is

approximately 2.8 picas in height. The
GNWT visual identity program should be
followed. Hon. David Krutko, Minister
The Minister’s Name is 7.5/8 Arial regular,
flush with words in logo. 0.6 pica space
before, 1 pica space after.
INVITATION TO TENDER
Ad Title is 14/16.8 Arial bold, all caps,
2005 Material Delivery Program
centred. 0.6 pica space after. Via Highway and NTCL, Hay River
Ad Sub-title is 10/11 Arial bold, centred. Tender 05 MM 09-301
0.6 pica space after. Zero hyphenation. The Northwest Territories Housing Corporation invites
Body is 8/9 Arial regular, flush left. 0.6 tenders for the supply of housing materials for the following
pica space after. Zero hyphenation. units FOB various communities on the NWT Highway System
and NTCL, Hay River:
Homeownership 2 Units Fort Providence
Appendix 4
Homeownership 2 Units Fort Simpson

Homeownership 1 Electrical Pkg Lutsel K'e (NTCL)
Tenders will be received for supply of the following commodity
packages:
A-Dimensional Lumber G-Mechanical
B-Misc. Millwork and Accessories H-Electrical (appliances incl.)
C-Roof Trusses I-Fuel Oil Tanks
D-Kitchen Cabinets c/w Vanity J-Fuel Oil Tank stands
E-Windows K-Water Tanks
F-Foundation Screw jacks L-Sewage Tanks
Interested parties may bid on any or all of the above
commodity groups. Separate contracts will be awarded for
complete commodity groups for all units to all communities.
The Government of the Northwest Territories Business
Incentive Policy shall apply to this tender.
Tender documents will be available from the NWT Housing
Corporation, Materials Management Office, 9th Floor, Scotia
Centre, Yellowknife NT on June 7, 2004.
Tender Bids must be submitted on the forms provided.
Sealed tenders addressed to the Manager, Materials
Management, 9th Floor, Scotia Centre, P.O. Box 2100,
Yellowknife NT X1A 2P6 will be accepted until:
“Closing” is 8/9 Arial bold, flush left. 0.6 3:00 p.m., local time, Friday, June 11, 2004 at Yellowknife, NT
Lowest or any tender not necessarily accepted.
Enquires to: (867) 873-7867
Example of NWT Housing Corporation Tender

Advertisement

indented 1 pica.
The NWT Housing Corporation logo is

approximately 2.8 picas in height. The GNWT
visual identity program should be followed.
Hon. David Krutko, Minister
The Minister’s Name is 7.5/8 Arial regular, flush
with words in logo. 0.6 pica space before, 1 pica
space after. INVITATION TO TENDER
Ad Title is 14/16.8 Arial bold, all caps, centred.
0.6 pica space after.
2005 Material Delivery Program
Via Highway and NTCL, Hay River
Ad Sub-title is 10/11 Arial bold, centred. 0.6 pica
space after. Zero hyphenation. Tender 05 MM 09-301
Body is 8/9 Arial regular, flush left. 0.6 pica space The Northwest Territories Housing Corporation invites
after. Zero hyphenation. tenders for the supply of housing materials for the following
units FOB various communities on the NWT Highway System
and NTCL, Hay River:
Homeownership 2 Units Fort Providence
Appendix 4
Homeownership 2 Units Fort Simpson
Homeownership 1 Electrical Pkg Lutsel K'e (NTCL)
Tenders will be received for supply of the following
commodity packages:
A-Dimensional Lumber G-Mechanical
B-Misc. Millwork and Accessories H-Electrical (appliances incl.)
C-Roof Trusses I-Fuel Oil Tanks
D-Kitchen Cabinets c/w Vanity J-Fuel Oil Tank stands
E-Windows K-Water Tanks
F-Foundation Screw jacks L-Sewage Tanks
Interested parties may bid on any or all of the above
commodity groups. Separate contracts will be awarded for
complete commodity groups for all units to all communities.
The Government of the Northwest Territories Business
Incentive Policy shall apply to this tender.
Tender documents will be available from the NWT Housing
Corporation, Materials Management Office, 9th Floor, Scotia
Centre, Yellowknife NT on June 7, 2004.
Tender Bids must be submitted on the forms provided.
Sealed tenders addressed to the Manager, Materials
Management, 9th Floor, Scotia Centre, P.O. Box 2100,
Yellowknife NT X1A 2P6 will be accepted until:
“Closing” 8/9 Arial bold, flush left. 0.6 pica space 3:00 p.m., local time, Friday, June 11, 2004 at Yellowknife, NT
after. Zero hyphenation.
Lowest or any tender not necessarily accepted.
Enquires to: (867) 873-7867
Partners logo(s) appear at the bottom of the

advertisement, 1 pica away from borders and
text. Partners logo(s) should follow their visual
identity program.
Example of NWT Housing Corporation Tender

Advertisement with Partners

indented 1 pica.
The GNWT bear/department logo is

approximately 3.3 picas in height. The ministers’
name is placed under and same size as the
department name in avant garde gothic book.
The GNWT visual identity program should be
followed. 1 pica space between logo and ad
title. GOVERNMENT PROPOSAL
Ad Title is 12/14.4 Helvetica neue 85 heavy, all
caps, centred. 0.3 pica space after.
Fuel Sales, Dispensing
and Delivery Services
Ad Sub-title is 10/12 Helvetica neue 85 heavy,
centred. 0.3 pica space after. Zero hyphenation. – Wha Ti, N.W.T. –
Community/Location is 10/12 Helvetica neue Sealed tenders addressed to the Contracts Administrator,
85 heavy, centred. 0.6 pica space after. Zero c/o Public Works and Services, Government of the
hyphenation. Northwest Territories, Yellowknife NT X1A 2L9 (Delivered to
Body is 8/9.6 Helvetica neue 55 roman, flush the North Slave Regional Office, 5013-44th Street) will be
left. 0.6 pica space after. Zero hyphenation. received until:
Appendix 4
Closing is 8/9.6 Helvetica neue 85 heavy, all 4:00 P.M., LOCAL TIME, NOVEMBER 12, 2004
caps, flush left. 0.6 pica space after. Zero
hyphenation. Contractors may obtain tender documents from the above
address as of October 18, 2004.
To be considered each tender must be submitted on the
forms provided.
“The lowest or any...” is 8/9.6 Helvetica neue The lowest or any tender not necessarily accepted.
85 heavy, flush left. 0.6 pica space after. Zero
hyphenation. Tender Enquiries to: Linda Balkwill
Contracts Administrator
“Tender Enquiries to:” is 8/9.6 Helvetica neue 85
heavy, flush left. Contact information indented 8 Government of the NWT
picas, 8/9.6 Helvetica neue 55 roman, flush left. Phone: (867) 873-7662
Zero hyphenation. Technical Enquiries to: Maureen Hall
Government of the NWT
Phone: (867) 920-3413
Example of Tender/Proposal Advertisement
Frame Lake
Constituency Meeting
Tuesday, May 24th, 7:00 to 9:00 p.m.
Constituents of Frame Lake are invited to a constituency
Appendix 4
meeting with Charles Dent, MLA, and special guest
Hon. Michael Miltenberger,
Minister of Environment and Natural Resources.
Tuesday, May 24th,
7:00 to 9:00 p.m. at the Yellowknife Curling Club.
Join Charles and Minister Miltenberger
to discuss the Wildlife Act and Species at Risk Act
and other issues affecting you and your community.
When using the Territorial Shield in

advertisements, ensure size and placement
conforms to the GNWT visual identity program.
Example of Display Advertising
NWT North Slave Region Parks

2005 Season
Campgrounds in the North Slave Region will open to the public on May 12th,
2005, subject to weather conditions. All services may not be available upon
opening.
An enjoyable camping experience for local residents and tourists continues to
be a priority for the Department of Industry, Tourism and Investment.
NEW! On-line Reservation System

Appendix 4
Campers can now reserve a campsite or kitchen shelter, more than seven days
and up to nine months in advance, at www.campingnwt.ca
Campground Safety and Enjoyment

Park staff will be monitoring the parks for cleanliness and maintenance
requirements. Enforcement will continue to be a priority and will focus on
safety issues such as speeding in the parks, camper security and abuse of
camping privileges.
Permits
Permits will be required for vehicle access to parks. This will assist in restricting
unauthorized cruising around the campgrounds and will provide for a safer
environment for children and other guests in the parks.
When using the
GNWT logo in
For more information...
advertisements,
ensure size
visit www.nwtparks.ca
and placement
conforms to
or call (867) 873-7317
the GNWT
visual identity
program.
Example of Display Advertising
Materials With Prescribed Formats • Signage
Signage templates have been developed which incorporate the requirements of the Visual
Identity Program. Please refer to the Government of the Northwest Territories Signage
System Manual. It can be obtained by contacting the Department of the Executive,
Corporate Communications and Protocol Division.
Section 7
Materials With Prescribed Formats • Web Pages
A common look and feel for GNWT websites is being developed which incorporates the
requirements of the Visual Identity Program. For further information please contact the
Department of Executive, Corporate Communications and Protocol Division.
Section 7
Materials With Recommended Formats
The following materials produced by and for government provide opportunity to apply more
flexibility in design:
• Vehicle identification
• Shoulder flashes for GNWT uniforms
• Reports
In all cases, use of approved GNWT logos must comply with the visual identity guidelines
outlined in this manual. The examples that follow show recommended formats that comply
with the Visual Identity Program. When using formats other than those demonstrated,
please consult with your communications co-ordinator or the Department of Executive,
Corporate Communications and Protocol Division to ensure they comply with the Visual
Identity Program.
Section 7
Materials With Recommended Formats • Vehicle
Identification
Identification guidelines presented in this section are applicable to cars, trucks, heavy
equipment, snowmobiles and watercraft.
• All vehicles should have identification decals displaying the appropriate logo
centred on the front door panel on each side, wherever possible. Where this is not
possible, the identity decal should be otherwise prominently displayed.
• Numbering codes required on vehicles will be located in such a way that they do
not detract from the appearance of the logo.
• Departmental or organizational names are not generally necessary. Function names
such as Fire Marshal or Highway Patrol may be used but may not form part of the
logo.
• The reverse version of the polar bear logo should not be used on coloured vehicles
as the polar bear would show through in the vehicle colour.
• When using the 2 colour or black and white polar bear logo, a white background is
required.
• No text or departmental signatures should enter the logo clear area (see page 2.04).
Section 7
Materials With Recommended Formats • Shoulder Flashes
for GNWT Uniforms
• Shoulder flashes must use a correct polar bear logo.
• Other text can be used at the discretion of the department. Departmental or
organization names are not generally necessary. Function names such as Fire
Marshal or Park Officer may be used but may not form part of the logo.
• Any additional text must be outside of the logo clear area (see page 2.04).
Section 7
Materials With Recommended Formats • Reports
• Reports must prominently display the appropriate GNWT logo on the front cover.
• It is recommended that any report produced by the GNWT have the date
(month/year) shown on the front cover.
• The logo is not intended to replace contact information which, if desired, should be
highlighted elsewhere in the report.
Report Title
Report Sub Title
Section 7
Y
E ONL Report Title
MPL Report Sub Title
SA
November 2003
September 2003
Example of report covers.
Materials With Optional Formats
The following materials produced by and for government may take a number of different
forms, and provide the ability to apply design elements creatively, within the parameters of
the Visual Identity Program. The examples that follow show some formats that comply with
the Visual Identity Program. When using formats other than those demonstrated, please
consult with your communications co-ordinator or the Department of Executive, Corporate
Communications and Protocol Division, to ensure they comply with the Visual Identity
Program.
Section 7
Materials With Optional Formats • Fax Cover Sheets
• Fax cover sheets should prominently display the appropriate GNWT logo.
• The departmental logos provided on the enclosed CD ROM can be used to create
fax cover sheets.

Department
Division
P.O. Box 1320, Yellowknife, NT X1A 2L9
Telephone: (867) 000-0000
Fax: (867) 000-0000
To: Date:
Fax #: Pages:
From: CC:
Regarding: Government of the Northwest Territories

Department of Executive
Division
URGENT FOR REVIEW PLEASE COMMENT PLEASE REPLY PLEASE RECYCLE
P.O. Box 1320, Yellowknife, NT X1A 2L9
Telephone: (867) 000-0000
Comments: Fax: (867) 000-0000
Section 7
To: Date:
Fax #: Pages:
From: CC:
Regarding:
URGENT FOR REVIEW PLEASE COMMENT PLEASE REPLY PLEASE RECYCLE
Comments:
Example of fax cover sheets.
Materials With Optional Formats • Printed Materials
(Brochures, Programs, Posters, Newsletters, etc.)
• Printed materials produced by the GNWT should prominently display the
appropriate GNWT logo, preferably on the front page or cover, in accordance with
the Visual Identity Program guidelines.
BrochureTitle
Brochure Sub Title
Y
ONL
PLE
M
SA
Section 7
Poster Title
Poster Sub Title
Haec disserens qua de re agatur et in quo
causa consistat non videt non enim si ali
erens qua de re agatur et in quo causa!
Y
ONL
E
MPL
SA
Materials With Optional Formats • Printed Materials
(Brochures, Programs, Posters, Newsletters, etc.)
• Printed materials produced by the GNWT should prominently display the
appropriate GNWT logo, preferably on the front page or cover, in accordance
with the Visual Identity Program guidelines.
Section 7
Materials With Optional Formats • Promotional Items
• Promotional Items such as pens, t-shirts, coffee mugs, etc., should prominently
display the appropriate GNWT logo.
Section 7
Materials With Optional Formats • Banners and Trade
Show Displays
• Use of the appropriate GNWT logo on displays and banners must follow the
guidelines established in the Visual Identity Manual. These samples show
acceptable options.
Canada
Section 7
Canada Indoor Banner
Materials With Optional Formats • PowerPoint and
CD ROMs
• The opening slide of a PowerPoint presentation should prominently display the
appropriate GNWT logo and should include the date.
• The CD ROM should have the appropriate GNWT logo printed on the CD and CD
cover, and imbedded within the material contained on the CD where possible.
PowerPoint Sample
Sub Title
Cover Page Text:
1. Text here...........
2. Text here...........
3. Text here...........
Section 7
4. Text here...........
04/06/03
Appendix
Government Bodies Captured Under Visual
Identity Program
Refer to the list of Crown Corporations, councils, boards, committees and other
organizations associated with the Government of the Northwest Territories to determine
whether the organization must comply with the Visual Identity Program of the Northwest
Territories.
Organization VIP
Departments
Education, Culture and Employment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes
Appendix
Executive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes
Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes
Financial Management Board Secretariat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes
Health and Social Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes
Justice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes
Aboriginal Affairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes
Municipal and Community Affairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes
Public Works and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes
Resources Wildlife and Economic Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes
Transportation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes
Crown Corporations and Associated Bodies

Aurora College . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no
Aurora College Board of Governors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no
Northwest Territories Business Credit Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . .no
Northwest Territories Business Credit Corporation Board . . . . . . . . . . . . . . . . . . . . . . .no
Northwest Territories Development Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no
Northwest Territories Development Corporation Board . . . . . . . . . . . . . . . . . . . . . . . . .no
Northwest Territories Housing Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no
Northwest Territories Power Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no
Northwest Territories Power Corporation Board . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no
Workers’ Compensation Board . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no
Workers’ Compensation Board Appeals Tribunal . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no
Councils
Agriculture Products Marketing Council . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no
Education Councils . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no
Judicial Council for Territorial Judges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no
Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003 App 1
Organization VIP
Councils (continued)
Justices of the Peace Review Council . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no
Northwest Territories Arts Council . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no
Health and Social Services Authorities* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no
Status of Women Council of the Northwest Territories . . . . . . . . . . . . . . . . . . . . . . . . .no
Boards
Apprenticeship, Trade and Occupations Certification Board . . . . . . . . . . . . . . . . . . . . .yes
Labour Standards Board of the Northwest Territories . . . . . . . . . . . . . . . . . . . . . . . . . .yes
Legal Services Board of the Northwest Territories . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes
Liquor Commission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes
Liquor Licensing Board . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes
Appendix
Natural Resources Conservation Trust Fund Board of Trustees . . . . . . . . . . . . . . . . . .yes

Northwest Territories Egg Producers Board . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes
Northwest Territories Social Assistance Appeal Board . . . . . . . . . . . . . . . . . . . . . . . . .yes
Public Utilities Board of the Northwest Territories . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes
Territorial Board of Revision for the General Taxation Area . . . . . . . . . . . . . . . . . . . . . .yes
NWT Medical Board of Inquiry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes
NWT Dental Board of Inquiry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes
Committees
Aboriginal Rights Court Challenges Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes
Commissioner’s Award Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no
Dental Registration Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes
Judicial Appointments Advisory Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes
Medical Registration Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes
Mine Occupational Health and Safety Legislation Committee . . . . . . . . . . . . . . . . . . . .yes
Public Records Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes
Victims Assistance Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .yes
Other
Arctic Energy Alliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no
Assessment Appeal Tribunal of the Northwest Territories . . . . . . . . . . . . . . . . . . . . . . .yes
Canada/NWT Business Service Centre . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no
Community Futures Development Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no
CS Lord Northern Geoscience Centre . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no
Northwest Territories Judicial Remuneration Commission . . . . . . . . . . . . . . . . . . . . . . .no
Protected Areas Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no
* For the purpose of the Visual Identity Program these authorities have been assigned the same status as councils – they are viewed as
having a similar relationship to and autonomy from the GNWT as other councils on this list.
App 1 Government of the Northwest Territories Visual Identity Program • Edition 1 • September 2003
Application for
Program Symbol
Please refer to Section 4 of the Visual Identity Program manual for the criteria that will be
used to evaluate this application. Applications should be submitted and considered BEFORE
the program symbol is developed. Attach any relevant documents or use additional sheets if
required. A digital copy of this application is available on the CD ROM with this manual.
Name of program for which the new symbol is requested:
Provide a brief description of the program, including its purpose, goals and related
policy or legislation (if any).
Appendix
Why is a distinct symbol needed for this program?
How will the program symbol be used?

Describe the communications objectives for the program. Attach a copy of the
communications plan, if possible.
What is the scope of the program and associated communications?

What communications vehicles will be used (e.g. advertising, website, brochures, etc.)?
What is the scale of distribution (e.g. print runs)?
What is the intended duration of the program? What is the expected lifespan of the
communications elements? What budget has been allocated to the communications for
this program?
What is the size and location of the audience? Are there any specific demographic
characteristics of this audience that are significant to the need for a program symbol?
Are there any other factors that should be considered?

Appendix
Prepared by:
Name: Title:
Department: Branch/Division:
Phone: Fax:
Email: Date:
Signature of applicant:
Endorsement of Departmental Communications

Co-ordinator and Deputy Minister:
To be completed by communications co-ordinator:
Please give a brief description of how the requested program symbol will work in the
context of overall departmental communications objectives.
Communications Co-ordinator:
Signature:
Deputy Minister:
Signature:
Date:
Application to Retain
Program Symbol
Please refer to Section 4 of the Visual Identity Program manual for the criteria that will be
used to evaluate this application. Attach any relevant documents or use additional sheets if
required. A digital copy of this application is available on the CD ROM with this manual.
Name of program for which a symbol already exists (please attach a separate sheet with
a picture/graphic of the symbol):
Provide a brief description of the program, including its purpose, goals and related
policy or legislation (if any).
Appendix
Describe how and where the symbol has been used, along with a brief history and other
relevant information. Specify the length of time the symbol has been in use.
Why should this symbol be retained?
How will the program symbol be used in the future? Describe the communications
objectives for the program. Include a copy of the communications plan, if possible.
What is the scope of the program and associated communications?

What communications vehicles will or are being used (e.g. advertising, website,
brochures, etc.)? What is the scale of distribution (e.g. print runs)?
How long has the program existed, and what is the intended future duration of the
program? What is the expected lifespan of the communications elements?
What budget has been allocated to the communications for this program?
What is the size and location of the audience? Are there any specific demographic
characteristics of this audience that are significant to the need for a program symbol?
Are there any other factors that should be considered?

Appendix
Prepared by:
Name: Title:
Department: Branch/Division:
Phone: Fax:
Email: Date:
Signature of applicant:
Endorsement of Departmental Communications

Co-ordinator and Deputy Minister:
To be completed by communications co-ordinator:
Please give a brief description of how the requested program symbol will work in the
context of overall departmental communications objectives.
Communications Co-ordinator:
Signature:
Deputy Minister:
Signature:
Date:

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Government of the Northwest Territories

Visual Identity Program

Visual Identity Program

Materials With Recommended Formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.14

Materials With Optional Formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.18

Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .End Tab

Visual Identity Program How to Use This Manual

This icon identifies things to be avoided when applying the Visual

The manual is composed of eight sections and a CD-ROM as follows:

➍ Program Symbols and Partnerships

➏ Approved Logo Formats and Signatures

The Department of Executive, Corporate Communications and Protocol

Visual Identity Program Terms Used in This Manual

GNWT polar bear graphic GNWT territorial shield graphic

Logos of the Government of the Northwest Territories

GNWT polar bear logo GNWT territorial shield logo

Polar Bear Logo

! The polar bear graphic and signature always appear as a unit.

Visual Identity Program Terms Used in This Manual

GNWT territorial shield logo

! The territorial shield graphic and signature always appear as a unit.

Visual Identity Program

Accountability and Credit

"How we sign our name publicly can convey an image of unity or

Section 2 Introduction to the GNWT Visual Identity Program

Who Does the Visual Identity Program Apply To?

Public servants, at different levels of government, have responsibility and

accountability for compliance with the Visual Identity Program:

Individual employees or groups who initiate projects, where the

• Departmental communications co-ordinators are responsible for understanding how

Section 2 Introduction to the GNWT Visual Identity Program

• All GNWT communications must be easily identified as communications of the territorial

Polar Bear and Territorial Shield Logos

Example of polar bear Example of territorial shield

Section 2 Introduction to the GNWT Visual Identity Program

Visual Identity Program Highlights

territorial shield and text are printed using

When offset printing is not possible (e.g. pins,

Territorial shield logo • reverse Territorial shield logo • black

Territorial shield logo • 1 colour

...distort ...change the font

Visual Identity Program Highlights

...use the polar bear graphic without ...reproduce so small

...use the polar bear logo without ...combine with other

...combine departmental ...use non-approved signatures

...use abbreviations or symbols (e.g. ampersands) in signatures

...use on a ‘busy’ background ...use the reverse version

...use in black on a dark background ...put a box, or other border

Territorial Shield Logo

Visual Identity Program Highlights

Use the department signature to recognize initiatives

The Government of the Northwest Territories Canada

Using Program Symbols

Some GNWT programs may have an approved symbol. Before a

Partnerships with Other Organizations

It is important to establish an understanding among all partners, before the project

Partnerships with Other GNWT Departments

The Department of Executive, Corporate Communications and Protocol

Program Symbols and Partnerships

Departments, divisions and offices of government are not programs and,

What’s the difference between logos, program symbols and design

When an approved program symbol is used, it must be accompanied