CADBURY DAIRY MILK

By
Miss Snigdha Rai
Student ~ MBA (International Business)
Amity Business School, Lucknow.

The word Cadbury itself brings a smile to the face of the person who just thinks about it. For
generations people have been enjoying the taste of chocolate specially when it comes from
Cadbury. The story of Cadbury Dairy Milk started way back in 1905 at Bourneville, U.K.,
but the journey with chocolate lovers in India began in 1948.The variants Fruit & Nut,
Crackle and Roast Almond, combine the classic taste of Cadbury Dairy Milk with a variety of
ingredients and are very popular amongst teens & adults.

SPECIALITY OF DAIRY MILK

Apart from history and branding of dairy milk, there is definitely something very special
about Dairy Milk which appeals people from all walks of life and is quintessentially British.
The chocolate itself is sweet without being sickly. It’s creamy but not so much that you can’t
taste the chocolate. It’s filling but simultaneously moreish and importantly for a poor blogger,
it’s inexpensive without being ‘cheap’. The primary reason for its popularity is simply that
it’s completely inoffensive and totally middle of the road. Its reasonable price ranging from
Rs 5 to Rs 90 and most importantly its mouth watering taste distinguishes it from others and
makes it so special.

DO YOU KNOW:

Cadbury Dairy Milk emerged as the No. 1 most trusted brand in Mumbai for the 2005 edition
of Brand Equity's Most Trusted Brands survey.

During the 1st World War, Cadbury Dairy Milk supported the war effort. Over 2,000 male
employees joined the armed forces and Cadbury sent books, warm clothes and chocolates to
the front.

RECEIPE OF DAIRY MILK

Ingredients

milk powder - 250 gm

drinking chocolate powder -100 gm
coco powder - 50 gm
butter -3 teaspoon
sugar - 200 gm

 
 Method

1. Sieve all the three powder twice.

2. Keep it aside. (The quantity of the sugar should be half the quantity of powder)
3. Add water till the sugar dissolves.
4. Use aluminum vessel, heat it on the gas on a high flame when it is boiling add
butter, when sugar syrup becomes strong, switch off the gas.
5. Add all the powders to the syrup, when all the powders are mixed, spread it in the
greased plate.
6. After half an hour you can cut it in to pieces.
7. If you have a pre-designed plate, you may spread the mix into it to make
appropriate designed blocks.

VARIENTS

• Cadbury Dairy Milk

• Cadbury Dairy Milk Crackle
• Cadbury Dairy Milk Roasted Almond
• Cadbury Dairy Milk Fruit and Nut
• Cadbury Dairy Milk Shots
• Cadbury Dairy Milk Silk
• Cadbury Dairy Milk Eclairs
• Cadbury dairy milk Bourneville

NEW CAMPAIGN OF DAIRY MILK – “SHUBH AARAMBH”

Cadbury Dairy Milk (CDM), the flagship brand of Cadbury India, launched a new campaign,
“Shubh Aarambh”. This campaign is based on the concept of the Indian tradition of having
something sweet before every auspicious occasion, with the belief that it leads to a favorable
outcome. “KUCH MEETHA HO JAYE” Over the years, CDM has been a special part of
every Indian's moments of happiness, joy and celebration. For the first time ever, CDM urges
consumers to also enjoy their much loved chocolate before embarking on an important task,
in anticipation of a successful outcome.

AWARDS

Asian Marketing Effectiveness Award 08

Cadbury India ranked 7th great place to Work in India

Cadbury Dairy Milk crowned as Consumer Super brands