INSIDE: Connections Are Key | Marketing in 2011 | 2011 Business Directory | Building Business Relationships | More
MESSAGE FROM THE CHAIRMAN
Chris Miller
If You Didn’t Keep Your New Year’s Resolution,
Here’s One You Can Keep
N ow that we’ve entered into the second
month of the year, how many of you have kept
your New Year’s Resolution? We as a Chamber
continue to keep our resolution to be your
resource for prosperity. Our Chamber staff,
Board of Directors and numerous committee
volunteers put in hundred of hours a month
to maintain services for your membership.
Throughout the year, don’t forget to take the
time to thank these individuals for their
dedication to our Chamber’s success.
Being installed last month as this year’s
Chairman of the Board, I have a couple of
specific goals. One is to increase the value of
your membership; the second is to grow the
membership itself. I realize the past few years
have been tough for many of us, but maintaining
our Chamber members is the key to the
continued success and growth of our business
in the Corona Valley region.
March 2011
As we streamline some of our services and
events this coming year, we hope you will find
the time to participate in one that you’ll find
beneficial for you and your business. One new
feature we have been working hard on is our
Corona Valley Chamber website. We are taking
our online services and directory to the next
level. In the coming months, make it a
resolution to go to the Chamber website for
current business listings, Chamber events and
advertising opportunities.
My second focus this year is to begin the trend
to grow our membership. It won’t be an easy
task, especially during these hard economic
times, but as a local business owner you can’t
hide in a bubble. These are the times you need
to let people know that you’re still in business
and driving forward to capture a greater market
share. So I’m asking you to make a resolution.
I know it’s March, but here is another one
Read Business Monthly online at www.
you can keep. Ask a local business to join the
Greater Corona Valley Chamber of Commerce.
Do you realize if each current member brought
in just one new member this year, we could
double our membership to over 1,600
members? This would make us one of the
largest Chambers in the state of California,
which would help us gain a political stronghold
in our region with our local legislators
and the state as a force to be reckoned with –
the mighty Corona Valley.
So before you finish this article, make your
resolution to call someone you know or do
business with and tell them about the Greater
Corona Valley Chamber. If you need help,
the Chamber staff has the tools you need to
help you.
Good luck, and have a prosperous year!
MyChamber.org 1
 INSIDE: Connections Are Key | Marketing in 2011 | 2011 Business Directory | Building Business Relationships | More

Volume 11 | Number 1
March 2011

Table of Contents
Feature Stories
Page 5 To Get Connected... Get the Directory! 5
Marketing in 2011 12
Connections Are Key 14 On the Cover
Primetime Mixer 18 New technology and opportunities
ShopCorona.com – Connecting Locals 20 make it easier than ever to connect
with Their Community your business with customers and the
community. Are you keeping up with
Page 18 Connecting Through Social Media 23 the times? Inside this issue, discover
the many ways to network right here,
right now!
Image © Leigh Prather | Dreamstime.com

Monthly Articles
Message from the Chairman 1 Allan Borgen’s Restaurant Review 19
Message from the President 4 Legal Opinions 22
Page 19 Legislative Update 6 New in Town 24
Building Business Relationships 8 New Chamber Members 25
Healthy Living 10 Calendar of Events 27
Long-Time Chamber Member 16 Corona Business Archive 28
Anniversary Recognition 17 Referrals 28

Join us on Facebook
Follow Us on Twitter
Page 20

Publication Staff 2011 Publications Committee Jason Kimes, Chairman

Publisher BrandLand Marketing Linda Carlberg Jim Dorsey Bobby Spiegel
Advertising Sales Casie Tryon Pam Cunningham Stephanie Shapiro Casie Tryon
Printing/Mailing Advantage Mailing

Business Monthly is owned and published by the Greater Corona Valley Chamber of Commerce, which is solely responsible for its content.
It is mailed monthly to all Greater Corona Valley Chamber of Commerce members, to all Corona/Eastvale/Norco businesses and featured online at
www.MyChamber.org. Total circulation: 8,100 copies. For information about advertising, call the Chamber at (951) 737-3350.

2 Read Business Monthly online at www. MyChamber.org March 2011

 Interstate 15
Economic Forecast
In today’s economic climate, businesses continually search
for ways to improve and obtain quality information to catapult
their expansion and profitability. Perhaps one of the finest
ways to accomplish this will be by attending the I-15
Economic Forecast presented by the Greater Corona Valley
Chamber of Commerce. This forecast will enable attendees to
receive first hand information about business development
and plans for the upcoming fiscal year direct from city
leaders. Attending will be the elected mayors from our three
communities – Corona (Mayor Stan Skipworth), Norco (Mayor
Berwin Hanna) and Eastvale (Mayor Adam Rush). Additionally,
Supervisor John Tavaglione has been invited to share his
knowledge and be moderator of the event.
Sponsorships and tickets for this event are available by
contacting the Chamber at (951) 737-3350. The event will be
held at Eagle Glen Golf Club with touring of exhibits at 11 and
the buffet will begin at 11:45am.
In an effort to share some of the exciting things going on in
Corona and Norco, the following were submitted by those
respective municipalities.
March 2011 Read Business Monthly online at www.
Corona Update
NEW YEAR BRINGS NEW BEGINNINGS
While many still bemoan the residuals of the recession and a
lack of new development, business at a standstill, and a general
malaise in the economy, those factors are not what drive the
City of Corona in 2011. Consider this:
New Development: Watermarke Development is grading on a
new project on North Main Street. 830 multi-family condo units
whose construction will begin this fall. Standard Pacific is
selling new single family homes at Lincoln near Skyline Drive –
90 Units. Kobelco EDTI is building a new 120,000 square foot
facility on Rincon. Skypark Business Park will proceed with
development this year of a 150,000 square foot business
park including industrial, office space, R&D and the creation
of 100 jobs.
New Infrastructure: 91/15 freeways will receive 1.6 billion in
improvements.
New Business: Solar Depot expansion into 50,000 square feet
– 100 employees. ABC School Supply expansion into 65,000
square feet – new jobs created.
New Restaurants: Luna Mexican Restaurant in Corona Pointe –
Opening Soon! 5 Guys Burgers in The Crossings at Corona –
Opening Soon!
(continued on page 21)
MyChamber.org 3
 MESSAGE FROM THE PRESIDENT
Bobby Spiegel
I Don’t Have Time . . . .
A t many chambers, this is a re-occurring
reason that business owners whose
memberships are due for renewal use to
explain why they may choose not to renew.
Fortunately, members of the Greater Corona
Valley Chamber of Commerce know that while
they are investing their time tending to
business, this Chamber is working for them
in ways that make a significant difference.
Your Chamber is proactive about
Strengthening the Local Economy. One way
we have chosen to accomplish this during
2011 is through the introduction of the
Chamber Discount Card. This card provides
savings on purchases at a variety of
businesses – from restaurants to auto repair
and many services in between. As a local
business owner, it offers you a way to connect
with other business owners who may have a
need for the products and services you
provide. Business owners and merchants are
signing up every week, enriching the value of
the card. Several of the discounts are multiple
– meaning they can be used more than once.
To purchase your card and support the
Greater Corona economy, call the Chamber
at 737-3350 or go on line to
www.MyChamber.org and click on the
Chamber Discount Card link.
Having just returned from the Western
Association of Chamber’s Executive
conference, a leadership and training
conference for Chamber execs throughout the
Western U.S., I am pleased to report that your
Chamber is on track and ahead of the curve
4 Read Business Monthly online at www.
when compared to other chambers across
the 14 states that comprise this association.
One example of the many ways the Greater
Corona Valley Chamber supports its members
is the recent visit to its Legislative Action
Committee (LAC) by both Senator Bill
Emmerson and Assemblymember Jeff Miller.
Approximately forty members had one hour
of “face time” with legislators to discuss
issues that were impacting their business.
Our legislators “get it.” They understand what it
takes to run a business and to sign both sides
of a paycheck. They are business owners who
have solicited our assistance in conveying the
message to other legislators throughout
California. It is time we evaluate processes
and make a change.
An interesting point was made during a recent
conference where the speaker shared that they
(hypothetically) would offer to give each of us
$86,400 dollars every day. The only rule would
be that you could not safeguard, or put any
funds away in savings or stocks, etc. The entire
amount must be spent every day. The following
day, another $86,400 dollars would appear in
your account. This would be done for 30 days.
Every day would begin with $86,400 in your
account (no leftovers from the day prior).
I began to “work” my list; I’d pay off debt,
assist my synagogue and help my children and
others with a need. However, after Day 7, I was
finding it difficult to be specific about what I
would use the funds for. After a brief time, the
speaker explained that the “money” he spoke
of wasn’t cash . . . it was time. There are
86,400 seconds in each day – and we need to
Proud to be an Executive Partner
with the
Greater Corona Valley Chamber of Commerce
MyChamber.org
use that time wisely. In life, as in this mental
exercise, seconds cannot be “banked.” Hours
or minutes not used wisely are gone – forever!
The bright side of the equation is that the next
day provides us with another 86,400 seconds
for our use.
Time is precious; it is the most valued asset
one has, and this speaker made me reflect on
how I could do a better job of this, beginning
with my personal life. It seems as if it was just
yesterday that my first grandson, RJ was born.
This month he turns one. Where has the time
gone? Weren’t we just getting ready for the
holidays? Am I happy that each of the months,
days, minutes, hours and seconds of RJ’s first
year were spent wisely?
One can apply the same thought process to
their spiritual life, work life and social life.
When it comes to your work life – you have a
resource. Remember, while you are taking
care of your business, the Chamber’s watchful
eye is focused on your success at local,
regional, state and federal levels.
So, for the businessman or woman who has
too little time, I urge you “Not to worry – your
Chamber membership is standing in for you
when you cannot be in all places at once.”
We thank you for your support and will
continue to maintain our focus on the
important issues so we can all look at each
passing month and know that something of
significance was accomplished.
March 2011
To Get Connected...
Get the Directory!
by Casie Tryon
The first priority of the Greater Corona Valley Chamber of
Commerce is to create a “Strong Local Economy.” The Business
Directory is a great place for business owners to begin the
process of creating momentum and success at the local level.
Marketing is the best strategy to expose your specific service or
product to the community at large; it gives you an advantage
over the competition and visually connects you directly to your
core audience. The Business Directory is a very effective tool in
the arsenal of promoting and educating people about who you
are and what you bring to the local marketplace.
I have spent many hours speaking to our members about the
benefits they have received through the Business Directory and
one specific comment stands out above the rest. Marilyn Peters
with CEO Business Brokerage states, “Since the opening of our
Great Local Deals! Get your card
www.ChamberDiscountCard.com for just $25
March 2011 Read Business Monthly online at www.
Above: Casie Tryon Advertising Specialist for GCV Chamber and
Courtney Yamanishi connect while sharing the 2011 Business Directory
brokerage firm, we have advertised every year in the Business
Directory. We have gained recognition, trust, loyalty, continued support
and new clients.” This quote expresses the clear message that when
you market your company in the Business Directory, successful results
are sure to follow!
Networking is another very important benefit that results from
participating in the Business Directory. Clients see your information
and are introduced to what your business is about so networking
comes easy as you meet face to face at our events. Marketing and
networking are two venues that give life and vitality to your company
and make it possible for big gains.
It has been a privilege for me to be a vital part of the Business
Directory and to see the success of many of our local companies.
I know the success stories will continue to grow this year as we
reach an even larger community that now includes Corona, Eastvale,
and Norco.
Here’s to everyone’s prosperity in 2011!
MyChamber.org 5
 LEGISLATIVE UPDATE

Greater Corona Valley Chamber Sets
2011 Legislative Priorities
T he Corona Chamber of Commerce’s
Legislative Action Committee (LAC) held a
special planning session this fall to determine
the Chamber’s public policy priorities for
2011. The public policy priorities adopted by
the Chamber serve as the foundation for the
Greater Corona Valley Chamber’s continuing
efforts to improve the business climate in the
Corona region.
“As the economy continues to rebound in
2011, it will be critical for our Chamber to do
all it can for local businesses to help support
and propel the recovery,” said Bobby Spiegel,
President and CEO of the Greater Corona
Valley Chamber. “This strategic platform is
the collaborative effort of people from various
businesses with the overall goal to make the
area as business-friendly as it can be,
no matter what happens with the economy,”
continued Spiegel.
“In 2011, the LAC will continue to support
the Corona business community by acting on
its behalf at every level of government,” stated
the Chamber’s LAC Chair, Cynthia Schneider.
“The 2011 strategic platform represents what,
in our opinion, the critical issues are relating
to strengthening and supporting local
businesses,” continued Schneider.
The Chamber looks forward to building on a
very successful 2010 and strengthening its
programs in support of the business
community in 2011.
4. Health and Safety Code Section 33031
states that the conditions in which many
people live in our community as adequate
and not requiring reform. The citizens
living in these conditions should have the
expectation of a better life in terms of the
physical environment and a more robust
economic base in the community.
5. The burdens of blight upon a
community should not be a physical and
economic liability for a city with no
prospect of improvement, since private
enterprise acting alone cannot reverse
the region’s patterns of decay.
6. The health, safety and general welfare
of an entire blighted community should
receive more consideration than the
private property rights of a small number
of persons.
7. Support proposals to reduce delays in
the approval process for permits.
Annexation
8. Monitor community development goals
and policies pertaining to how existing
development is going to be maintained
and enhanced and how new development
will occur.
PHOTO: aschaeffer
9. Monitor land use options where lands
are to be conserved and where growth
will be targeted and specifies the types,
densities, and design characteristics of
uses to be permitted and a map depicting
their distribution.
10. Monitor community design options
that specify strategies for the visual and
environmental enhancement of the
region’s streetscapes and entries.
11. Monitor economic development
strategies for business retention
and attraction.
12. Monitor historical preservation
processes for the preservation of the
region’s historic buildings, sites and
landscapes within the area of influence.
Transportation, Infrastructure and
the Environment
13. Review and consider policies that
address the movement of people and
goods including: autos, transit, bicycles,
and other modes.
(continued on page 26)

The Greater Corona Valley

Chamber of Commerce 2011
Policy Platform
Redevelopment / Development
1. Monitor development projects within
the downtown and the Greater Corona
Valley region.
2. Monitor proposed private property
rights legislation that may or may not
influence our region and review policies
that balance private property rights with
eminent domain and the impacts on our
overall community.
3. Support responsible and quality
redevelopment of blighted areas to enhance
the economic vitality of the area and its
surroundings with minimal disruption to
homes and places of business.

6 Read Business Monthly online at www. MyChamber.org March 2011

LEGISLATIVE UPDATE
Greater Corona Valley Chamber To Lead Three
Specific Legislative Efforts In 2011
E ach year, the Greater Corona Valley
Chamber of Commerce selects three key
priorities to proactively advocate at all
levels of government on behalf of our
business community. Those three priorities
become the Chamber’s primary areas of focus
during the calendar year. Issues relating to
those priorities are carefully monitored to
ensure the passage of job creating policies
and to prevent passage of job killing policies
within the three specific areas of focus.
For 2011 The Chamber has chosen to focus
its efforts in the areas of healthcare reform,
local, state, and federal government
regulations and reform, and business
attraction and retention.
“We expect the new healthcare reform law
to have a significant impact on all Corona
Valley area businesses in 2011. We want to
make sure our elected officials understand
and support the interests of our business
community during its implementation,” stated
Cynthia Schneider, Chair of the Legislative
Action Committee. “We need to be prepared
for burdensome regulations and employer
mandates that are ultimately
expected to come with the new healthcare
law,” continued Schneider.
March 2011
“One of the most disturbing aspects of our
State legislature is the appearance that they
spend most of the year getting paid, and a
small part of the year actually doing the job
for which they were elected,” said Bobby
Spiegel, President and CEO of the Greater
Corona Valley Chamber of Commerce.
“We need to take a long look at the structure
of our current state government and suggest
ways to cut down unnecessary state
bureaucracy. A part-time legislature is also
a consideration, which could save the state
millions of dollars,” continued Spiegel.
The following provides details of the
top three issues that the Chamber
will focus on in 2011:
1. Healthcare Reform Impacts
It is a long standing priority of the Greater
Corona Valley Chamber of Commerce to
support responsible healthcare
infrastructure and insurance policy
proposals that result in increased
availability of affordable healthcare
coverage for employers and their
employees. The recent federal healthcare
reform legislation, signed into law earlier
this year, will not only NOT improve the
existing healthcare system, but the Chamber
Log on to www.CoronaAdvocacy.biz for
more information on the 2011 priorities for
the Greater Corona Valley Chamber.
Read Business Monthly online at www.
and many other business organizations
believe it would jeopardize the parts of the
system that currently work. The Chamber
will track additional legislative and
regulatory proposals at all levels of
government and with as many businesses
as possible in 2011 to ensure the federal
mandate does not place Corona Valley
businesses at an economic disadvantage.
2. Local, State and Federal
Government Regulations and Reform
The Greater Corona Valley Chamber of
Commerce will continue to support efforts
that move toward a part-time legislature,
seek ways to reform the Government
structure dealing with fiscal reform,
eliminate the confusion of a “fee” versus
a “tax” when legislation is passed, renew
our commitment to working with local
legislators to minimize anti-jobs
legislation and communicate our efforts
with the community, and oppose state
mandated business regulations that put the
Corona Valley business community at an
economic disadvantage.
3. Business Attraction and Retention
The Greater Corona Valley Chamber of
Commerce is committed to assisting,
when possible, businesses impacted by the
worst recession in our country’s history.
The Chamber will support local programs
and efforts to attract and retain businesses,
oppose efforts to increase business fees
and taxes, support programs such as Shop
Corona to ensure our local economy
remains strong, and seek opportunities
to secure local and state tax incentives to
attract and retain businesses in Corona.
If you’re not currently
a Greater Corona Valley
Chamber member,
or you know someone
who isn’t, contact us at
(951) 737-3350 so we
can set up an appointment.
We would love to be
your resource for
prosperity too!
MyChamber.org 7
 building business relationships

Photo by Jim Dorsey Photography

Left: Anita Medel (center)
cuts the ribbon at the Grand
Opening of State Farm
Agency at 122 East Sixth St.
(951) 734-5300. Above: New members line up as Christina
Photo by Roice Bethel

Gledhill signs in for the New Member

Reception with Ambassador Patrick Akes.

Left: Eric Papp and Anthony Lemaster-

Farrimond showcase the Gold Seal Award,

Photo by Jim Dorsey Photography

given by Greater Corona Valley Chamber
Right: Chief CEO Bobby Spiegel for the Grand Opening
Program Officer /Ribbon Cutting of Law Offices of Papp &
Bill Riemer LeMaster-Farrimond. Services are now
Photo by Jim Dorsey Photography

discussed the available at 495 East Rincon St. in Corona

Corona-Norco and can be reached at (951) 279-6700.
Rescue Mission
as the guest
speaker for the
November Good
Morning Corona Right: Mike and Joi Cantu in a
welcoming environment at the Grand

Photo by Jim Dorsey Photography

Valley breakfast,
held at Eagle Glen Golf Club. Opening and Ribbon Cutting for
Pre-Paid Legal Services, Inc. at
27561 Eastwind Dr. in Corona.
For services, please contact Pre-Paid
Legal at (951) 245-6892.
Photo by Jim Dorsey Photography

Left: Jimmy Sweiss accompanied by the members of Tobacco Expo at their Grand
Opening and Ribbon Cutting at 2690 Tuscany St. in Corona. For retail inquiries,
please call (951) 279-1622. Tobacco Expo is active in social networking and updates
can be followed on Linkedin, Facebook,
Twitter, and Myspace.

Right: Barbara Barker with Charles Johnson and family received their membership plaque

Photo by Jim Dorsey Photography

from Mayor Pro Tem Eugene Montanez with excitement for the Grand Opening of Shades of
Afrika, an evolving cultural center that brings a holistic atmosphere and experience of the
Afrikan Diaspora to its customers. They are located at 114 East 6th St. in Corona and more
information can be found at www.shadesofafrika.com.

Left: Norco Council Member Greg Newton, Norco Council Member Kathy Azevedo, Ellie Adri,
Norco Mayor Berwin Hanna and Norco Council Member Kevin Bash supporting the 20 years of
achievement of All Magic Paint & Body.

Right: 2010 Chairman

Photos by Jim Dorsey Photography
of the Board Kerry
Photo by Jim Dorsey Photography

Pendergast, thanks
Right: Ellie Adri proudly Steve Jeffrey of Eagle
celebrating the 20th Glen Golf Club for
Anniversary of All Magic sponsorship of the
Paint & Body at 1461 Hamner Ave. in Norco. For service November Good
please contact All Magic Paint & Body at (951) 734-1636. Morning Corona.

8 Read Business Monthly online at www. MyChamber.org March 2011

 building business relationships
1. (front left) Chairman Kerry Pendergast, Corona Council Member Jason Scott, Greg Wilkerson, Atisthan Roach,
Corona Mayor Stan Skipworth; (middle) Mayor Pro Tem Eugene Montanez, Earl Oches, Jim Gore, Mike Murray;
(top) Pat Coughlin and John Spears at the December luncheon, as Vulcan Materials received the Award for
Excellence in Manufacturing.
2. Chairman Kerry Pendergast (left) and Board Member Linda Pearson (right) present sponsorship award to
1 Tim O’Brien and Lisa Waterbury of Premier Service Bank.
3. Jim Hildebrant (center) for Classic Handyman Services was Volunteer of the Quarter, pictured with Corona
Mayor Stan Skipworth and Linda Pearson.
4. Mike Curram, and Tom Clowdus (front) from Mission Ambulance, Inc. with the Award of Excellence
in Service, pictured with Chairman Kerry Pendergast, Linda Pearson and Corona Mayor Stan Skipworth.
5. Corona Council Member Jason Scott, Chairman Kerry Pendergast, Alex Perkins, Thomas Luna of
Jos. A. Banks (presented with the Award of Excellence in Retail), and Corona Mayor Stan Skipworth
supported success of Jos. A. Banks.
6. (from left to right) Eastvale Mayor Pro Tem Jeff DeGrandpre, Norco Mayor Berwin Hanna, guest speaker
Secretary of Education for California Bonnie Reiss, Corona Mayor Stan Skipworth and Chairman Kerry
Pendergast were in the holiday spirit for the Quarterly luncheon, hosted by Premier Service Bank
and held at Crossroads Church in December.
7. (from left to right) Lake Norconian Club Foundation Board Vice President Carl Drucke, Secretary
2 3 Jeanine Adams, Second Vice President Ron Snow and President Rich Barron positioned with a classic fire
department vehicle.

Photos by Jim Dorsey Photography

4 5 6 7

(more Building Business Relationships on page 11)

March 2011 Read Business Monthly online at www. MyChamber.org 9

 Finding High Quality in a
Healthy
Sea of Family Care Options
Living
by Kenneth Kuck
A colleague of mine recently came to me with a story that I hear
frequently. After receiving a call from his mother’s assisted living
facility, informing him that she had fallen, he decided that she needed
more assistance at her apartment. Not knowing where to turn for
help, he explored various options within the health care arena.
After experiencing several “bad fits” and one incompetent caregiver,
he finally found the care his mother needed.
Too often, middle-aged children look for quality care for their aging
parent only to receive service that doesn’t achieve the ideal care
situation. The care of a loved one is not something to submit to the
trial-and-error process. Most concerned middle aged children want the
type of assistance that achieves three main objectives:
1. Their parents receive the attention they need. This can be
anything from weekly companionship to more personal needs
like toileting and meal preparation.
2. The caregiver is professional, dependable and certified to
competently complete their tasks.
3. The relationship between caregiver, parent and family members
is beneficial to all parties. Everyone involved in the caregiving
process should feel comfortable and secure.
Despite these common motivators, family members often struggle
with the fact that their senior relative needs help. They might put on
emotional blinders, not wanting to accept that fact that their parent is
physically or mentally declining. Another instance happens when
10 Read Business Monthly online at www. MyChamber.org
children live far away from their senior parent or cannot make regular
assessments of their well-being. One of the first steps in receiving
quality care is that children and parents alike accept that the
assistance is needed. This is further complicated when children
feel that by calling in a caregiver, they are falling short in their
responsibilities to their parent. It is important that families talk
about their feelings about care and think of the extra assistance
as a needed supplement to their existing care regimen.
One instance in which extra help is needed is after a hospital stay.
Whether they undergo a major surgery, chemotherapy treatments or
even a trip to the emergency room, seniors are thrust into the outside
world with no assistance during their recovery.
With aging often come mental lapses. We all have “senior moments”,
but when these occur more frequently or for more major reasons,
it may be time to evaluate a loved one’s living situation or create a
memory regimen for them. If a senior parent is officially diagnosed
with Alzheimer’s disease or dementia, consider professional care.
Loneliness is a strong emotion for seniors who live by themselves.
While a parent might not offer the exact words, “I am lonely”,
they might say “Why don’t you and the kids come out for a visit?” or
“I wish you could come over more often.” They may express interest in
getting a pet or chatting online, both of which are options to consider,
but there are also programs and care companies that can send a
caring individual to spend time with an elderly relative.
March 2011
 One of the main worries I hear from concerned
children and grandchildren regards their elder
relative’s immobility. As in my colleague’s
experience, falling is not only common among
senior citizens, it is dangerous. Also, when
arthritis sets in, cooking, cleaning and other
daily activities become difficult, if not
impossible for many seniors.
Many hospital case workers and medical
professionals are aware of the numerous types
of care available. Consult with your doctor or
your parent’s physician to see what care is
best, given your parents’ needs. When their
needs are non-medical, such as household achieved, worries seem to evaporate and
help, medication reminders and personal care, family relationships grow as a result of high
home care is an option. If their requirements quality care.
are medical, such as IV changes or wound
cleanings, you need the expertise of a skilled
nurse. If your loved one wants more of a
sense of community than one companion, Kenneth Kuck is the Owner and
many great assisted living and retirement President of Synergy HomeCare,
complexes are available. a non-medical home care company.
He can be reached at (951) 280-9808
or kkuck@shcinlandempiresw.com
Once you recognize your loved one’s need for
care and their specific needs, you can make
an informed decision about the care they
will receive. When ideal care giving is

(continued from page 9)

building business
relationships
Photo by Jim Dorsey Photography

Above: Anna & Ken Kuck with Corona Council Member

Karen Spiegel celebrating the Grand Opening and Ribbon
Cutting for Synergy HomeCare located at 1101
California Ave., Ste. 100 in Corona (951) 280-9808.
Photo by Jim Dorsey Photography

Above: (front row) Donna O’Donnell, Rob Arrietta, Melissa

McDermott, (back row) Justin Tye, Marlene Chavez, Daniel
Sievers, Kelly McGroarty, John Melendez, Varsha Shah, Chris
Bowen celebrating the booming launch of Active Realty
located at 195 W. Ontario Ave., Ste. #102 in Corona.
Please call (951) 271-2900 to contact the friendly staff.
Photo by Jim Dorsey Photography

Above: Showing a polished product of excellent service, Jose

Estradat, Isidro Sanchez, Bernardo Antonio, Miguel Antonio,
General Manager Victor Antonio (center), Tino Padilla,
Miguel Negrete and Laureano Cota at the Grand Opening
and Ribbon Cutting for 6th Street Car Wash, open 7 days a
week from 8-5 a.m. with a $7.99 Early Bird special.

March 2011 Read Business Monthly online at www. MyChamber.org 11

 Marketing in 2011
by Jason Kimes

Connect Your Business For Free

From a marketing standpoint, it’s a great time to own or start a
business. The social web makes it more cost-effective than ever to
get the word out about your products and services, no matter what
industry you’re in. Most social media accounts are free to set up,
and many targeted online ad platforms are inexpensive. The most it
will cost you to get your marketing campaign rolling, at least in the
beginning, is time.

In fact, the toughest challenge facing small business marketers these

days is not cost, but finding a strategy to get your message heard over
the din of a noisy Internet.
Become an Expert
Advertising is not always the best way to market on social networks.
People crave valuable content, and it can be as niche as the very
products you’re selling. By blogging, tweeting, sharing, and updating
about things relevant to your industry, you can build credibility in
your field.
Whether you’re selling specialty cookies or enterprise software,
you probably have significant expertise that you can share with
potential customers. You can write how-to articles, create educational
videos about your products in action, or post pictures and tweet out
commentary from an industry trade show. Every piece of content you
post online — whether it’s on your blog, your Facebook Page, or on
third-party sites — has the potential to boost your brand and drive
search results and traffic at very little or no cost.
YouTube is an often overlooked platform for building low cost, high
impact content. A small investment in a consumer-level camera and
editing software, and a bit of time learning the basics of video
production can pay out big in the long term.
Create Ambassadors for Your Brand
The social web has changed both the medium and the message for
marketers, and we’ve discussed extensively how the users are now

12 Read Business Monthly online at www. MyChamber.org March 2011

in control of your brand’s image. This can be a very positive thing
if you understand the social media ecosystem and leverage it to
your advantage.
The key is targeting and creating ambassadors — customers who
are already fans of your brand, and share their positivity about it on
the web.
“If I know there’s a Twitter user who loves purses and talks about
them a lot (which I can find using http://search.twitter.com/), and I sell
purses, I reach out to her and offer her 20% off to come in or check
out my catalog online, just because I know she digs purses,” said
Jason Falls, a social media strategist and consultant. “If she blogs
about purses, maybe I send her a new model with a note that says,
‘Thanks for telling people about purses. We dig you.’ I’m betting
she’d talk about me, and I didn’t have to break the bank to get the
conversational love.”
But there’s more you can do to get your brand out there for free.
Yelp, ShopCorona.com, InCorona.com, MerchantCircle, Google Local
Business Center, Angie’s List, Yahoo! Local, YellowPages.com,
SearchLocal, and SuperPages are some of the online directory services
that allow businesses to create a free listing. Make sure that you’re on
these sites, and if the site already lists your business, you should
‘claim’ it by adding more details to the listing, such as your company
website URL, a map, phone numbers, or business hours.
Directory sites allow customers to leave feedback and reviews.
Encourage your customers to post reviews of your products or
services, or provide incentives for them to do this. For example,
one merchant applies an additional 10% discount to their coupons
on MerchantCircle if the consumer leaves a review on the site.
This encourages repeat business as well as reviews.

When an endorsement comes from someone outside of your company,

like a trusted blogger or social sharer, it has greater value and reach
than anything you could send through official channels. You can’t
control what the social web says about your brand directly, but by
identifying and wooing brand ambassadors, you can certainly have
an influence — the kind that no paid advertisement can match.

Ensure People Can Find You on the Web

This point may seem obvious, but it’s a common misstep, especially
for new businesses. If and when people hear about your brand, they
will go straight to their favorite services — Google, Yelp, and other
listing sites — to find out more about you. Take the time to ensure
that your entry there is accurate, and that there are direct links to
your website and phone number.

March 2011 Read Business Monthly online at www. MyChamber.org 13

 Good business connections are the key to
networking and growing a business.There is
no better place to find and develop these
connections than through involvement in your
local Chamber of Commerce. Below are a few
highlighted businesses whose memberships with
the Greater Corona Valley Chamber have been
instrumental in their continued success.
Their positive testimonials give a first hand
perspective on membership and
speak volumes to what
involvement in the
Chamber can
bring to you!
“Town and Country Day School, owned and operated
by the Bash family, has been in business since 1962.
Over the years we have seen many economic upswings
and downturns but nothing to match the last three
years. As one of the pioneering early childhood
development facilities in the Corona-Norco-Eastvale
area, Corona parents for many years regularly drove to
our facility on Pedley Avenue. As a community, Norco
was eventually more than we could handle and Corona
enrollees dropped off. However, as the economy turned,
we sought once again to make Corona Residents aware
of Town and Country.We began by joining the Greater
Corona Valley Chamber and within six months we had
eight new children from Corona enrolled. Each month
since then has brought one or two more. Our active
attendance at as many functions as possible has been a
key element to successfully reaching out to Corona and
we are grateful for the opportunities created by the
Greater Corona Valley Chamber to showcase our
facility to our neighbors to the south.”
Kevin Bash, Owner
Town and Country Day School
Norco, CA
14 Read Business Monthly online at www. MyChamber.org
Connection
“If it wasn't for the influence that the Corona Valley
Chamber of Commerce has, I would not have been able
to open my store on time. I ran into multiple road
blocks during the construction period of opening
Froyoland self serve yogurt. Chamber President, Bobby
Spiegel, was a great resource to ask who and how to get
the ball rolling again. Since we have opened, I have met
many people through the Chamber and that has helped
our business grow. I am so thankful for the Chamber.”
Eric Schauers
Froyoland
“As a direct result of being a Chamber member,
being involved as an ambassador, and attending Good
Morning Corona Valley on a regular basis, I met Christy
Interrante and Paul Digerolamo of DFI Insurance. As a
result of that meeting I had a new customer! Now I
supply all of DFI laser toner cartridges, drums and do
service for all of their office equipment.
At the new member reception I attended, I heard
Chamber ambassador Mark Neely say ‘Get involved
and give it some time. Remember, people need to get
to know, like and trust you and they will eventually do
business with you as well as refer someone to you.’
I followed this trusted advice and the rest is history!
Along with Chamber Networking $olutions,The
Leaders Club of Corona and my involvement with the
Chamber, my business has grown and
continues to grow.”
Lenny Edwards
Owner
LT Enterprises
March 2011
s Are Key
“The Greater Corona Valley Chamber was instrumental
in helping Joseph Holt Plastering solve a major problem
with jobsite theft that was occurring on a regular basis.
The Chamber put us in touch with the special crime
unit of the Riverside Sheriff’s Department and with
their help we were able to apprehend the primary
theft ring that had been targeting our jobsites in
Corona. I cannot speak highly enough about how
helpful the Greater Corona Valley Chamber has been
to our company. It is so nice to be connected with
people who can make a difference.The Greater
Corona Valley Chamber is a rock solid addition to
Joseph Holt Plastering.”
Scott McKernan
President
Joseph Holt Plastering, Inc.
March 2011 Read Business Monthly online at www.
“When I moved my business from Orange County to
Corona five years ago, my only exposure to the area
had been limited to passing a series of off ramps on the
91 freeway. My choice of location had been based on
establishing a central base of operations with easy
access to LA, Orange, Riverside and San Diego
counties.When I arrived, I needed to learn about my
new business community quickly, so I decided that the
Chamber would be a great place to start. I discovered
that the Corona Valley is a mix of ‘big city’
opportunities in a ‘home town’ community
atmosphere. Likewise, I found the Chamber to be a
blend of highly knowledgeable and dedicated staff, plus
active members passionate about local business and
economic development. After serving as the publisher
of this magazine and the Business Directory for two
years, I’ve made more local connections to clients,
vendors and strategic alliances through this Chamber
than I could have made as an individual. I believe
Chamber membership has something to offer every
business at any stage of development. Like anything
else, you get out of it what you put in. I look forward
to a more successful future for my business as a result
of the ‘home team advantage’ I have as a GCV
Chamber member.”
Linda Carlberg
Owner/Creative Director
BrandLand Marketing
MyChamber.org 15
 LONG-TIME CHAMBER MEMBER
ZAP Printing
& Graphics
Becomes
“Allegra”
by Jennifer Tressen,
www.jennifertressen.com
What's in a name? For Eugene and Paula
Montanez, a lot these days. Their longtime
local business, Zap Printing & Graphics,
has changed its name to Allegra Marketing
Print Mail.
So why the sudden change?
“Our industry is continuously changing,”
said Eugene Montanez. “Joining Allegra
Network gives us the opportunity to focus on
growing our business with the support of an
entire franchise system, covering everything
from equipment buying decisions to best
practices and more.”
The company has been serving the Corona
business community since 1976, and in 1979
it took on the name most people know today –
“Zap.” The couple opted to join the Allegra
franchise system recently in a significant
move to re-tool service offerings and
expand capabilities.
How will this change benefit local businesses?
"Changes in the marketplace have made more
sophisticated marketing strategies a necessity
for companies of every size," says Eugene.
“For smaller organizations, accessing
the necessary talent and tools can be cost-
prohibitive. We can provide numerous
efficiencies in time and dollars with our
in-house graphic designers, full-service
printing technologies and mailing services
to reduce postal costs."
16 Read Business Monthly online at www.
Above: Owners Eugene and Paula Montanez in front of their business of 20+ years.
ZAP Printing is now Allegra Printing.
During tough economic times like those
we’ve experienced recently, many businesses
cut back on marketing efforts to reduce costs.
According to Eugene, this is a miscalculation
when you look at past recessions. "Those who
stay active with their marketing come out
much further ahead in a recovery,"
Paula added.
In a study of the 1981-82 recession, McGraw-
Hill Research analyzed 600 companies
representing 16 industries. Firms that
“Those who stay active with their
marketing come out much further
ahead in a recovery.”
maintained or increased their marketing
presence averaged significantly higher sales
growth, both during the recession and for
the following three years. By 1985, the sales
of companies that were aggressive recession
marketers had risen 256 percent over those
who were not.
That’s exactly why Zap Printing & Graphics has
become Allegra Marketing Print Mail; to help
MyChamber.org
Courtesy of Allegra
local businesses with their marketing and
promotional efforts so the Greater Corona
Valley area can not only survive, but thrive.
Eugene and Paula hope the business
community will embrace the change and take
advantage of the diverse services they have to
offer. Even though they’ve taken on a franchise
name, the Montanez family and their
knowledgeable staff will continue to provide
the same friendly service the area has known
for over thirty years.
Allegra Marketing
Print Mail features
marketing planning
and consultation,
copywriting, graphic
Paula Montanez design, advanced
printing technologies
including full-color
printing, digital
color signs, posters and banners, finishing
and bindery services, variable data
capabilities, promotional products and
print management solutions.
Allegra is located in Corona at 127 Radio Rd.
on the corner of East Sixth and Radio.
For more information, call (951) 734-8181
or visit AllegraCorona.com.
March 2011
 Anniversary Recognition
96-YEAR MEMBERS Ram Plumbing Heating-Air, Inc. Combustion Associates, Inc.
AT & T RCTC – Riverside County Transportation Commission Dollar Self Storage
The Gas Co. Rexco Real Estate Development Express Employment Professionals
Sentinel Weekly News Firestone Complete Auto Care
65-YEAR MEMBERS Western Municipal Water District Forum Info-Tech, Inc.
Corona Clipper Your Pain Care Goodfellas Café
R & S Motor Supply Hair & Beyond Beauty Supply & Salon
1-5 YEAR MEMBERS Hobby Town USA
45-YEAR MEMBER Accent Plastics, Inc.
Waste Management H & R Block
Accurate Bookkeeping Service K M S Properties, Inc.
41-YEAR MEMBER All-Mobile Bail Bonds L T Office Products – Division of L T Enterprises
Calvert Real Properties Alvord Unified School District La Sierra University Foundation
Chick-Fil-A – The Crossing Make-A-Wish Foundation of Orange County
28-YEAR MEMBER Chiropractic Center of Corona Mark Cowper Lawn and Landscape
Corona-Norco Teachers Association
27-YEAR MEMBERS
Arthur Kilkuts, DMD
Hamner Towing, Inc.
Trench Shoring Company

24-YEAR MEMBERS
Hemborg Ford
Peppermint Ridge
St Edward School
23-YEAR MEMBER
Inland RV Center, Inc.
22-YEAR MEMBERS
American Electric Supply, Inc.
Hartshorn TV & Appliance
Inland Valley Employer Advisory Council
Kawata and Matsumoto, Specialists in Orthodontics
Palmieri Pharmacy
Rex L. Bullock, DDS
TriCounty Eye Institute
21-YEAR MEMBERS
Jim Dorsey Commercial Photography
Evans Leak Detection, Inc.
Kraktronix Technical Services
20-YEAR MEMBER
A A A Animal Hospital
16-19 YEAR MEMBERS
All American Asphalt
CIRCOR Aerospace, Inc.
Corona-Norco Family YMCA
Dickman & Holt
Green River Golf Club
S P Group, Inc.
11-15 YEAR MEMBERS
American Medical Response
Citrus Village, LLC
Corona Historic Preservation Society
Corona-Norco Settlement House
First Congregational Church
K & A Engineering, Inc.
Maynard Pogue, DDS
Red Robin Restaurant
Shred-It
6-10 YEAR MEMBERS
American Security Bank
B M W of Riverside
Brooms & Brushes, Int’l
Chick-Fil-A-Hidden Valley
CommerceWest Bank
Cornerstone Escrow, Inc.
Cortez Jewelers, Inc.
Decra Roofing Systems, Inc.
Gold’n West Surplus, Inc.
Konica Minolta Business USA
Mercedes Benz, Porsche, Audi & Smart
Premier Service Bank
Pro Surplus, Inc.

March 2011 Read Business Monthly online at www. MyChamber.org 17

 Primetime
Mixer
Our January Primetime Mixer,
held at Eagle Glen Golf Club,
with Over 60 Vendors
Was a Huge Success!

Everyone is welcome to attend

our next Primetime Mixer coming up
in May. Contact the Chamber.

Photos by Jim Dorsey Photography

18 Read Business Monthly online at www. MyChamber.org March 2011


Allan Borgen’s
Corona Restaurant Review
Inka Wasi Peruvian Restaurant
For those of you who have never had the experience of trying the
wonderful cuisine of Peru, you really are missing a real culinary
adventure. Peruvian food is heavily influenced by the cuisines of
Europe, Africa and Asia. The food is fresh and flavorful using a myriad
of potatoes, corn, yucca, beef, seafood, chicken and chili peppers.
The interior of this small and quaint restaurant is both clean and
festive looking, while the service is cordial and the food is delicious.
For starters, I ordered the Papa a La Huancaina ($6.75) and the Ceviche
de Pescado ($12.00). The Papa a La Huancaina consisted of six thick
slices of boiled potatoes that were smothered in a great cheese sauce.
The dish is served cold and was really tasty. The Ceviche featured lots
of cut up chunks of fresh sole that was marinated in lime juice and
served over lettuce with boiled sweet potatoes, Peruvian corn and
toasted corn nuts. This Ceviche was quite different from the Mexican
style Ceviche and the distinct lime juice that the fish was marinated/
cooked in made the fish quite addicting.
On the next flight of dishes came the Tallarin Verde con Bistek ($12.00),
a classic Peruvian entrée called Lomo Saltado ($11.00) and the terrific
Sudado de Pescado ($12.00). The Tallarin Verde is an Italian influenced
dish featuring a thin marinated skirt steak served with a bed of cheesy
dark green linguini with spinach, basil and parmesan cheese. The steak
was tender and tasty while the linguini was absolutely delicious and
definitely a dish of you will love. The Lomo Saltado is a simple yet
flavorful dish made with strips of lean top sirloin steak sautéed with
onions, tomatoes, French fries and served with white rice. The soy
EXCLUSIVE OFFER with
Chamber Discount Card
Inka Wasi
Peruvian Cuisine
Buy One Entree,
Get One 1/2 off!
505 Corona Mall, Ste. 103 • 951-736-9274
March 2011 Read Business Monthly online at www.
Inka Wasi
505 Corona Mall, Suite 103 / Corona, 92879
(951) 736-9274
Hours: Monday -Thursday 11am to 8pm
Friday 11am to 9pm
Saturday 9am to 9pm
Sunday 9am to 8:30pm
Price Range: $9.00 to $14.00
Peruvian Cuisine
based sauce that the meat and veggies were sautéed in really had that
distinct Asian taste and was very satisfying. The last dish of this order
was the Sudado de Pescado, a stew made with fresh sole, tomatoes,
onions, potatoes, lime juice, yucca, sweet potatoes and rice. The crusty
bread that was served with this dish was the perfect instrument to sop
up the yummy sauce.
As good as all of the other dishes were, the best was yet to come.
If you enjoy fried fish and seafood, you must order the Jalea ($20.00),
a huge portion of deep fried fish, shrimp, calamari, mussels, scallops
and yucca. The batter was perfectly seasoned and the fish and seafood
was crispy and oh so good!
Right: Jalea; deep
fried fish, shrimp,
calamari, mussels,
Photo by Allan Borgen
scallops and yucca
To wash down the great food, I suggest the Chicha Morada ($2.25),
a traditional Peruvian drink made with boiled purple corn, fruit (not
sure what kind), cinnamon, cloves, sugar and lime juice. The drink
looked like grape juice and had a unique and refreshing flavor.
Named after the highest Inca sites located in the area of Puncuyoc,
this marvelous restaurant is one of the best Peruvian restaurants in the
Inland Empire and one I will definitely go back to shortly for more
terrific and exciting food. Happy Eating!
Visit Allan’s two websites: www.FeedMe411.com &
www.letsdineoutshow.com. Allan can be heard every
Saturday afternoon from 3 pm to 5 pm on the Let’s Dine
Out Radio Show on KTIE 590am. Email Allan at:
allan@feedme411.com or call him at (909) 910-3463.
MyChamber.org 19
 Connecting Locals
with Their Community
by Norbert Cichocki

I magine being able to find prices for any product or service

offered by every business in Corona, as well as a list of
page views, which
shows that the
local businesses such as retail stores, restaurants, professional community is really
services, etc. Then add their business information, pricing and starting to embrace it.
availability posted in one, easy to navigate place. Imagine a It's growing by the
marketplace that enables you to truly shop at local businesses, month, and when you
from home or work, using the internet. No more calling around and take a look at the
driving to see what’s offered. "Business Directory," Above: Norbert Cichocki, Community Manager
is your go to guy for our area at
you'll find that many ShopCorona.com.
Well, this is the goal of ShopCorona.com and we have been businesses you know
working steadily towards it for almost ten years. We make it easy are already taking full advantage of it. ONLY Corona based
and convenient for you to support local businesses and to help tie businesses may participate in this opportunity!
your local business community together in a way that's never been
done before. It has been a challenging task, but one we think is So, How Does It All Work?
necessary if small businesses and entrepreneurs are to
successfully compete with internet goliaths like Amazon.com Upon visiting ShopCorona.com, you'll see a large search field in
and big box stores like Home Depot, Target, and Walmart. the top right corner. This is your new local search engine to find
The lack of pricing transparency and even general business the information you need to make informed purchasing decisions.
information such as hours of operation, methods of payment
and email addresses, is really limiting the growth of local small You'll also find a categorized business directory and marketplace,
businesses. It is something that needs to be addressed to succeed coupons, reviews section, restaurant menus, gift certificates
in an increasingly competitive world where information is available and many more features to make shopping locally fun,
on-demand. easy and convenient.

The City of Corona initiated partnership with

www.ShopCorona.com to better connect
local businesses with local consumers, and
now any Corona-based business may take
advantage of it at NO CHARGE! Since a
large percentage of people today use the
internet to find local businesses,
products, services, promotions, and
coupons, it works in sync with all major
search engines like Google, Yahoo, and
Bing. It also effectively incorporates
all the major social media tools such as
Facebook and Twitter. ShopCorona.com is
designed to help local businesses greatly
enhance their local web presence and
visibility. The website is being actively
promoted to Corona residents and
businesses by the City of Corona, Team
Corona, The Inner Circle, The Greater
Corona Valley Chamber of Commerce,
and many community leaders. As of now,
there are already 2,400 Corona businesses
in the business directory. During the last 30
days, ShopCorona.com had close to 20,000

20 Read Business Monthly online at www. MyChamber.org March 2011

For those of you with iPhones, visit the
site on your mobile and you'll get a
special quick access version that makes
it even faster to find what you're looking
for locally. Use these tools to purchase,
provide feedback, educate and share
information that will help strengthen your
local economy.
Every participating business in the
community will have a profile page that
includes their essential information and
many will have photos, coupons, special
promotions, stories and reviews that tell
you what they are doing to help keep
it local. Along with coupons, menus and
marketplace items you really have a
one stop shop for finding local
business information.
Look for ShopCorona.com window
stickers and signs at participating
businesses who are working to support
the local economy and spread the word.
All you have to do is work with them by
shifting some of your current spending to
locally-owned businesses. This will help
make your community a better place and
lead to a stronger, more sustainable and
resilient local economy.
March 2011
(continued from page 3)
The City’s Web Portals: DiscoverCorona.com,
Team Corona.com, InnerCircleCorona.com, and
ShopCorona.com continue to provide information
about all of the programs and activities going on in
the City of Corona. New enhancements such as a
Business to Business site dedicated to connecting
businesses for increased supply chain manage-
ment, local buy-sell opportunities and marketing
tools will be coming soon!
Corona is not waiting for New Beginnings to
happen - it’s creating them!
Norco Update
The Norco dining scene continues to sizzle, with
the opening of Baja Fish Tacos, a branch of a
growing Orange County-based chain, in early
March (2335 Hamner Ave., 951-808-9007).
Also debuting in March is Café Rustic (2395
Hamner Ave., Ste. M), a sit-down restaurant
offering exceptional values on all-American
favorites for breakfast, lunch and dinner. These
openings follow the recent arrival of Food
Connection (1750 Hamner Ave., 951-520-0418),
another all-day resource for hungry Norconians,
which has been warmly received. Last year the City
of Norco implemented an innovative program that
assists new full-service restaurants with tenant
improvements, creating a compelling financial
Read Business Monthly online at www.
incentive to locate in Norco. Café Rustic was the
first participant in the Restaurant Tenant
Improvement Program, resulting in a vacant space
coming to life.
On February 16, the Norco City Council adopted
an ordinance regulating the filming of motion
pictures, television and commercials in the City.
The ordinance is designed to accommodate the
needs of producers while safeguarding neighbor-
hoods from excessive noise or traffic. The new
“Film Norco” program will promote the City’s
unique Western ambiance to the entertainment
industry, showcasing its equestrian lifestyle, natural
beauty and historic landmarks. Local hotels,
restaurants and vendors stand ready to welcome
the industry to town as Norco emerges as a viable
shooting location. The City already boasts a rich
filming history, as several major motion pictures
were shot at the historic Lake Norconian Club
resort in the ’20s and ’30s. The Film Norco
campaign is part of an increasingly aggressive
economic development strategy being
implemented by business-friendly Norco.
Again, we anticipate the I-15 Economic
Forecast to be a fabulous event that our
Chamber is honored to present –
so mark your calendars for April 21!
Call the Chamber at (951) 737-3350 for
sponsorship and ticket information.
MyChamber.org 21
 LEGAL OPINIONS
Boundary Line Disputes:
Can Push You Over the Line?
by David R. Saunders

C lients frequently call me with boundary line disputes.

They’ve discovered that their neighbor’s fence, tree, patio, or yes,
even the neighbor’s pool, encroaches over onto their property.
They’re angry (because they’ve always hated their neighbor) and they
want a court order for removal of the encroachment and a big
judgment for damages. Here’s what I tell them.
Get a survey. Most people eyeball their property line from the
marker in the sidewalk to a marker at the back of the property.
They assume they have the right markers and they assume they see an
encroachment. Eyeballing a boundary line is why many (most?) fences
are anywhere but on the property line. I won’t even schedule an
appointment to discuss an encroachment unless the client brings me a
survey. While a survey that plots your neighbor’s fence extending over
the boundary line is strong evidence of an encroachment, here’s a
hint: Even a survey is not indisputable evidence of an encroachment.
A survey is merely a professional opinion. It is only as good as the
skill of the surveyor and the data the surveyor relies on.
court to grant her the exclusive right to use the encroachment to your
exclusion. The law now requires your neighbor to pay the taxes on the
encroachment area to obtain the right of exclusive use, an impractical
burden. The bottom line is that a judge will do what she believes is fair
in each case, and the results are often unpredictable.
Consider a lot line adjustment instead of going to court. A lot
line adjustment is the legal process to move the boundary line. Once the
encroachment has been acknowledged, why not work out a resolution?
Reach an agreement for your neighbor to pay an agreed value for the
encroachment area and hire a civil engineer to process a lot line
adjustment with the city. It will cost you or your neighbor some money
(my rule of thumb is at least $10,000 for the engineer and city fees)
but this solution will be far less than the costs of litigation. Don’t forget
to get the approval of your mortgage lender; they’ll want to review and
approve even minor adjustments to the area of the mortgaged property.

Many encroachments don’t impair your property value. David R. Saunders represents clients in real estate, land use,
and general business matters. His firm, Clayson, Mann, Yaeger
Let’s look at two houses and lots identical in every way except that and Hansen, joined our Chamber in 1915. He can be reached at
the fence between them encroaches two feet over the property line. (951) 737-1910 and visit his website at www.ClaysonLaw.com.
Ask an appraiser to appraise both properties. I’ll bet you lunch that
the values will be virtually identical. That’s because the marketplace It is always advisable to consult with qualified legal counsel about your own particular
situation, in that these matters can vary substantially in degree and nature.
doesn’t see any measurable difference between such a
relatively small variance in land area and
function. Even if the value of your property has
indeed been impaired by the encroachment,
it has to be a pretty substantial impairment to
justify the surveyor’s fee, the appraiser’s fee
and the attorney’s fee in order to pursue the
case in court.

The court has broad discretion to issue

appropriate orders. Do the courts order
removal of every encroachment? Not by a long
shot. They do what lawyers call “balancing the
equities.” They consider the level of
impairment of value, the effect on usability of
the parcels, and whether the complaining party
has been diligent in seeking removal of the
encroachment, or has permitted the encroach-
ment to exist for many years. On the other
hand, will the court let the encroachment
remain so your neighbor can prevent you from
using your property? Probably not. The rule
used to be that if your neighbor fenced part of
your residential property continuously for five
years and used it as her own, she could get a

22 Read Business Monthly online at www. MyChamber.org March 2011

Connecting through Social Media
by Claudia Sheridan, 82nd President – California Junior Chamber
claudia.sheridan@yahoo.com
Social media can be an intimidating medium for businesses who may
not conduct business online. I am going to go out on a limb and say
that if a business is not online, then that business does not exist.
I know you’re thinking “What are you talking about?” Well I propose to
you a challenge. The next time you’re at a function, whether business
related or personal, count how many times you hear the words
“Facebook” or “Twitter.” Consider how many times your employees,
customers, competitors, and your children mention learning about a
current event through Facebook or Twitter. Let’s face it; social media is
how people are connecting with one another, how businesses are
connecting with potential clients and how your competitors are
connecting with your customers.
Did you happen to notice the common verb used in the last sentence?
“Connecting.” To connect means to bind, to join, to link together.
It means that two parties are actively participating in some form of
exchange with one another. I know of businesses that go through the
steps to establish an online presence on various social media
websites. What they fail to do, however, is “connect” with their
audience. Sure, they create the account. They post a couple of
status updates and tweets, but then they fall off the virtual face of
cyberspace. To truly connect with someone, you need to “actively
participate” in some form. It means that you need to do more than
March 2011 Read Business Monthly online at www.
create an account. It means you need to create content they want to
read about, participate in, and is of of value to them. So how do you
do this? Tell them something.
When it comes to social media, you can effectively connect with your
customers and potential customers by sharing with them things such
as your company’s vision. Tell us what you are about. Tell us why you
exist. Tell us how you can help us and fit our needs. Share with us the
reasons you are in business. Share your expertise by teaching us
something new. Make it a two-way conversation by asking me
questions, such as what I’m looking for when it comes to whatever
you’re offering. Ask me how your company can help me and how your
company can make me better. Have a conversation with me and be
present. Update your status/”tweets” multiple times throughout a day,
or at the very least once per day. Let me know that there is a person
behind the words and that the person is real. By connecting with me,
you connect your business. You become the person I go to when I
have questions, the person I learn from, the opinion I value.
Social media is a way that people are communicating, connecting,
interacting and being heard today. Let your business be heard –
connect through social media today.
MyChamber.org 23
 NEW IN TOWN

Image Provided by High Speed Marketing

There is one constant in business: change. “It’s exploding! According to CTIA, the wireless almost anytime, anywhere and you instill a
When you think about how much business industry trade group, over 4 billion text measure of trust by giving them an option to
has evolved over the last 20 years, messages are sent and received every day. opt-out very easily at any time. Not only is it
it’s staggering. Consider the ways you now That is more than the number of cell phone easy, it’s affordable, costing as little as a few
communicate and market your products calls made per day and is a 300% increase cents per text.”
and services; print, web, phone, email, from 2007. Over 90% of Americans own a
social networks, text message and more. cell phone and 95% of those can receive text You can tell from Rob’s comments he’s
All have their benefits and drawbacks. messages. Further, industry numbers show passionate about text marketing. That passion
The key is communicating with your clients that text messages have a 95% read rate inspired a little research of our own. We found
the way they want. For most of us, that is within one hour and promotions consistently many different industries that are using text
through the one thing we almost never go generate more than a 20% response rate. marketing: restaurants, churches, sports
anywhere without—our cell phone. One of Regardless of age, gender, race or economic teams, schools, universities, cities, hospitals,
our newest Chamber politicians, golf clubs,
members, High Speed Chambers of Commerce
Marketing, is ready to “Regardless of age, gender, race or economic and many more.
help us do just that. status, text messaging is the most effective The applications are
nearly countless and the
High Speed is led by Rob communication method to get your message results are impressive,
Witherby, a marketing in front of the masses.” Rob Witherby especially when
professional with over 20 compared to the cost.
years of experience In fact, our very own
working in corporate America. His approach status, text messaging is the most effective Greater Corona Valley Chamber of Commerce
to business is really quite simple: provide communication method to get your message and 2011 Chamber Executive Partner Eagle
good value. According to Witherby, “In today’s in front of the masses.” Glen Golf Club have started using text
economic environment, businesses can’t afford marketing. And yes, they have chosen to
to miss with their marketing. That’s why we Why is text messaging so effective? Witherby partner with Rob and the team at High Speed.
build simple, efficient campaigns that drive stated, “It’s easy to set up a campaign. For more information on High Speed’s text
results.” The foundation of all of their You choose a keyword, create an offer and marketing system, visit their site at
campaigns is the idea of leveraging technology start promoting both along with your number. www.mystyletext.net. You can also see how
combined with traditional methods. Right now People interested in your product, service or their text marketing program works first hand
one of the most exciting parts of their business company will respond. When they do, they are by pulling out your cell phone and
is text marketing. opting into your text marketing database and texting HIGHSPEED to (469) 328-3277.
you can start sending timely, pertinent offers Rob’s not all text, all the time. Give him a call
When asked why texting is such a fundamental and messages to people that are likely to buy, at (951) 343-0205 or (951) 500-8871.
part of their plan, Witherby responded, attend or participate. You can reach them

24 Read Business Monthly online at www. MyChamber.org March 2011

New Chamber Members
Advertising Financial Services School-Colleges & Universities
Mobilized Media.Net Edward Jones, Inc. UC Riverside Bourns College
Corona, CA 92882 1161 Hidden Valley Pkwy., Norco, CA 92860 of Engineering Office
Bob Fitzgerald (951) 655-8875 Ernie Fonseca (951) 736-8500 900 University Ave., Engin. Bldg. Unit II-459
www.mobilizedmedia.net www.edwardjones.com Riverside, CA 92521
Rebeccah Goldware (951) 827-7151
Wheeld Media Fitness www.engr.ucr.edu
21653A Temescal Canyon Rd., Corona, CA 92883 UFC Gym
John Lillywhite (714) 588-9017 470 N. McKinley St., Corona, CA 92879 Senior Services
www.wheeldmedia.com Shawna Winters (951) 808-3850 Janet Goeske Foundation
www.ufcgym.com 5257 Sierra St., Riverside, CA 92504
Advertising / Marketing Judith Vails (951) 351-8800
Main Street Public Relations & Marketing Loans / Mortgages www.iamjgf.org
7056 Archibald Ave., Ste. 102-124 Wells Fargo Home Mortgage – Sixth
Eastvale, CA 92880 1112 W 6th St., Ste. # 105, Corona, CA 92882 Storage
Deanne DeGrandpre (951) 346-4883 Vikram Kumar (951) 817-2000 Circle C Storage
www.MainStreetPR.com www.wellsfargo.com/mortgage 1955 Sampson Ave., Corona, CA 92879
Jeff LaMar (951) 340-3700
Attorney Manufacturer- Leather Belts & Accessories
Pre-Paid Legal Services, Inc. Lejon Of California, Inc. Shoe Care
Corona, CA 92883 1229 Railroad St., Corona, CA 92882 Balboa Sport
Christine Gates (951) 662-2180 Cheryl Keithley (951) 736-1229 23191 Temescal Canyon Rd., Corona, CA 92883
www.prepaidlegal.com/hub/christinegates www.lejon.com Martin Ayala (951) 277-9749
Automobile-Body Repair www.balboasport.com
Marketing
All Magic Paint & Body SendOutCards Sports / Recreation
1461 Hamner Ave., Norco, CA 92860 Norco, CA 92860 Players Edge
Ellie Adri (951) 734-1610 Holly McKhann (951) 836-2000 1871 Delilah St., Corona, CA 92879
www.allmagicauto.com www.impactcardsonline.com Keith James (909) 816-3590
Broker-Business www.playersedgesports.net
Non Profit / Community Services Org
Bolton & Company Los Angeles Urban League Pomona
P.O. Box 6030, Pasadena, CA 91102-3810 Utilities
Worksource Center Yuppiedom Corporation- ACN
Michael Alaniz (626) 535-1468 264 E. Monterey Ave., Pomona, CA 91767
www.boltonco.com 1191 Magnolia Ave., Ste D#388, Corona, CA 92879
Derrick Hazley (909) 623-9741 Ador Mansat (951) 893-5833
www.laul.org www.yuppiedom.shopacnrep.com
Clothing
All The Rage Clothing Payroll Service
960 6th St., Ste. 101B, Norco, CA 92860 Paychex
Kim Wilson (951) 267-7243 1410 Iowa Ave., Riverside, CA 92507
Valina’s Devine Closet Nathan Hernandez (951) 236-1924
Corona, CA 92883 www.paychex.com
Valina Durham (951) 316-8407
Physician
Contractor Martin Schlusselberg, M.D., FCCP
TSJ Electrical & Comm Inc. 415 S. Ramona Ave., Corona, CA 92879
7490 Jurupa Ave., Riverside, CA 92504 Martin Schlusselberg (951) 683-9999
Phillip Schaefer (951) 785-0921
Physician & Surgeon, M.D.
Cosmetics- Hair & Skin Central Occupational Med. Providers
Mary Kay Cosmetics-Rodriguez 1690 W. Sixth St., Ste. #K, Corona, CA 92882
Corona, CA 92882 Greg Speer (951) 736-9500
Patricia Rodriguez (951) 278-4879
Real Estate
E-Commerce The Johnson Group at Keller Williams
Shop at Estore 1385 Old Temescal Rd., Corona, CA 92881
Corona, CA 92881 Patricia Johnson (951) 271-3127
Fauvia Sid (714) 343-4280 Sales Advantage Group
www.shopatestore.com 268 N. Lincoln Ave., Ste. 12, Corona, CA 92882
Shelly Eshelman (951) 893-8077
Event Planning www.queenbeesrealestateteam.com
Premiere Golf Solutions
9060 Edison Ave., Ontario, CA 91762 Restaurant
Tom M. Borba Jr. (951) 295-8086 Luna Modern Mexican Kitchen
980 Montecito Dr., Corona, CA 92879
Financial Francisco Perez (951) 735-8888
MetLife
23895 Towish Dr., Corona, CA 92883 Marcello’s Pizza-Corona
Howard Rubin (951) 698-0023 691 S. Main St., Corona, CA 92882
Tim Howard (951) 736-9936
Financial / Estate Planning
South Coast Investment Advisors, LLC Marcello’s Pizza-Norco
4630 Campus Dr., Ste. 104 2085 River Rd. Ste. #D, Norco, CA 92860
Newport Beach, CA 92660 Tim Howard (951) 734-8003
Jeff Fisher (949) 260-8464
www.southcoastinvest.com

March 2011 Read Business Monthly online at www. MyChamber.org 25

 (continued from page 6) 2011 33. Oppose legislative proposals that 38. Monitor, provide recommendations
Priorities might cause unwarranted and frivolous and review alternatives to any proposed state
LEGISLATIVE UPDATE cont. lawsuits on Corona Valley businesses, minimum wage increases and any local or state
consumers and taxpayers. living wage ordinances.
34. Review the implementation of AB 32 39. Monitor and provide recommendations
14. Review and consider policies that address the provision and its effect on business retention in the to the workers’ compensation reform
of public infrastructure including water, sewer, storm Corona Valley. measures which impact costs to Corona
drainage, solid waste, electricity, natural gas, telecommuni- Valley businesses.
cations, and solar and wind alternatives. Education and Outreach 40. Support responsible health care policy
15. Review and consider policies that address the provision 35. Continue a working relationship with proposals that do not put Corona Valley
of services to meet resident needs including: police, fire, local, state and federal representatives. businesses at a competitive disadvantage and
library, schools, and health services. result in increased availability of affordable
36. Provide opportunities for businesses health care coverage for employers and
16. Review and consider policies that address the provision to increase their knowledge, understanding, their employees.
of sustainable programs and green initiatives in the Corona and involvement with local, regional and
valley region. statewide legislative processes. 41. Support incentives for an adequate supply of
housing, housing affordability and choices of
17. Support measures that improve drinking water, Workforce Issues home types that meet the needs of Corona Valley
adequate water quality and supply, flood control, businesses and their employees.
waterway and natural resource protections, water pollution 37. Support measures that reform our
and contamination controls, state and local park state’s education and vocational systems Log on to www.CoronaAdvocacy.biz for more
improvements, public access to natural resources, which encourage workforce preparation. information.
and water conservation efforts.
18. Review and consider reliable, stable, and competitively
priced energy supplies for the Corona Valley region and
California’s businesses.
19. Review, consider and propose transportation We’d Like
improvement plans that relieve congestion on freeways,
streets and roads, and ensure future mobility within the to Hear
Corona Valley region. from You!
20. Review and consider policies that impact air quality
standards and consider their effect on Corona Valley’s
regional business community.
The Business
Business Attraction and Retention Monthly is your
21. Encourage an adequate supply of appropriate housing magazine as a
to meet the needs of the Corona Valley region and monitor Chamber member.
its impact on the Corona Valley business community. We’re on a
22. Review and consider policies that ensure the Corona mission to make
Valley maintains a reputation as an attractive, a great magazine
prosperous and cost effective location for business; even better!
to balance employment and housing needs with natural
resource preservation; and to plan and construct the
community infrastructure necessary to support current • Have an idea or
and future business needs. suggestion for
improvement?
Cost of Doing Business • Do you have an
23. Review and consider reform measures that solve the idea for a story?
• Would you be
state budget’s continuing structural deficit that promotes interested in
real economic growth and job creation and its impact on writing an article
the Corona Valley business community. on your area
24. Encourage cooperation among local/regional and state of expertise?
government agencies, and work to streamline and reduce • Are you an artist
unnecessary requirements of regulatory agencies. or photographer
wanting to share
25. Review and consider ways to privatize government your talents?
services and public contracts while maintaining or
improving standards. Send your comments
26. Review and consider state and local tax changes and contact
and new tax categories affecting the Corona Valley information to:
business community. pam@mychamber.org
27. Support and promote when appropriate the prepara-
tion of cost/benefit analysis ensuring economic impacts are
weighed before the imposition of regulatory statutes.
28. Ensure that regulations on business are kept to a
minimum and do not put Corona Valley businesses at a
competitive disadvantage.
29. Support local/regional and state programs that secure
tax credits and tax incentives for targeted programs.
30. Consider and review policies that promote the
outsourcing of essential public services by local/regional
and state government agencies.
31. Consider and review legislation that promotes
standards of corporate governance that guide boards of
directors and corporate officers in managing their
corporations in a competent, ethical manner.
32. Review and consider measures that reform the
extraordinary costs of the state’s public pension system for
the sake of the state’s overall fiscal health.

26 Read Business Monthly online at www. MyChamber.org March 2011


Calendar of Events
Wednesday, March 1
DRACULA- ARTS CENTER/OLD FORGE
Location: Arts Center/Old Forge,
Cost: $15 adults/$12 students and
seniors/$10 under 17
Contact: (315) 369-6411
March 2011
Events listed are open to the public. Call contact person before the event
to verify time and place. Some events are free, while others are not.
For a complete listing of community events, call the Chamber at
(951) 737-3350, or go to www.MyChamber.org for the latest updates.
7:30PM Friday, March 4 8AM Saturday, March 12 8AM
LEGISLATIVE ACTION COMMITTEE BLOOD DRIVE -1PM
Location: Greater Corona Valley Location: The Church of Jesus Christ
Chamber,904 E. Sixth St. of Latter-Day Saints,
Contact: Greater Corona Valley Chamber of 1123 S. Lincoln Ave., Corona
Commerce (951) 737-3350 Contact: Darrell and Lou Ann McPhie
(951) 735-3985
Monday, March 14 12PM
AMBASSADORS MEETING
Location: Greater Corona Valley
Chamber904 E. Sixth St.
Contact: Greater Corona Valley Chamber
(951) 737-3350
Saturday, March 19 8AM
100 MILE CLUB'S -1:30PM
RUN 4 KIDS 2011
Location: Auburndale Intermediate School,
1255 River Road
Contact: Kara Lubin (951) 218-5503
Fees/Admission: $5.00/participant plus
prizes for pledges
Thursday, March 31 7:30PM
CONCERT BY ALFREDO ROLANDO ORTIZ
Location: Northpoint Church,
988 W. Ontario Ave., Corona
Cost: $10 adults $5 children
12 years and under
Contact: settlementhouse@hotmail.com
Friday, April 1 8AM
LEGISLATIVE ACTION COMMITTEE
Location: Greater Corona Valley
Chamber, 904 E. Sixth St.
Contact: Greater Corona Valley Chamber of
Commerce (951) 737-3350
Saturday, April 2 6PM
TAKE 2, EVENING TO -12AM
REMEMBER...DON'T STOP BELIEVING
Location: TAPS Fish House and Brewery,
2780 Cabot Dr. Corona
Contact: Stephanie Goldowski
(951) 270-0536
Upcoming Events
THE RACE TO
MONTE CARLO
JULY 22ND
GOLF TOURNAMENT
NOVEMBER 7TH
Call the Chamber for details
(951) 737-3350
Read Business Monthly online at www. MyChamber.org 27
 Earn $25 in
Chamber Dollars
and a FREE Ad in
Our Magazine
Are you doing business with a
non-Chamber business? Do you
have a friend who could benefit
from Chamber membership?
Of course you do!
The Chamber is providing some
motivation for you to refer
potential members:
First, when your prospect joins the
Chamber, your name, company and
phone number will be listed in
Business Monthly.
Second, you’ll receive $25 credit
towards up to half of any Chamber
purchase, such as your own
membership fees and attendance
at Chamber events.
Finally, when you refer five
applicants who become Chamber
members, you’ll receive a FREE
one-eighth page color ad in Greater
Corona Valley Business Monthly –
a $480 value!
For a referral form and more
information about the program,
call the Chamber at (951) 737-3350.

Thank you to the following members

for refering new members:

Todd Hanson Munira Ali

Corona Nissan First Citizens Bank
(951) 735-3360 (951) 734-3564

Phil Rizzo Cynthia Schneider

Premier Service American Security
Bank Bank
(951) 274-2400 (951) 372-8930

Sol Shapiro John Lillywhite

Shapiro Enterprises Wheeld Media
(909) 910-3417 (714) 588-9017

Jerry Wilson Angela Arents

Wells Fargo Employer Network
(951) 817-2000 LLC
(951) 808-3924
Bill Newberry
Corona-Norco Bob Fitzgerald
Schools Educational Mobilized Media.Net,
Foundation Ambassador
(951) 736-5003 (951) 655-8875

Christie Koontz
Top Notch Plumbing,
Heating & Air
Conditioning, Inc.
(951) 736-7980

28 Read Business Monthly online at www. MyChamber.org March 2011

 PRESORTED
STANDARD
US POSTAGE
PAID
ADV
904 East Sixth Street
Corona, CA 92879
www. MyChamber.org