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The theme of this talk may seem intriguing. Yet, no taste for paradox
animates it. It must be understood in the sense of Nelson Goodman's first
chapter in Languages of Art, entitled "Reality Remade." My own approach
is in agreement with this book's general thesis that symbolic systems "make"
and "remake" the world, and that our aesthetical grasping of the world is
a militant understanding that "reorganizes the world in terms o.f works and
works in terms of world" (241). My title could as well correspond with
certain works in epistemology such as that of Mary Hesse in Models and
Analogies in Science, where scientific models are interpreted as sustained
metaphors aiming at a redescription of reality. I shall not extend my inquiry
to this theory of models, but I want to draw attention to this potential
expansion of the present topic, which is not necessarily bound to aesthetics.
It is not even bound to cognition, to the extent that fictions also "remake"
human action or praxis as the practical fictions which are called ideologies
and utopias. I shall not consider here that category of fictions, but limit
myself to the region of cognitive symbols with an emphasis on aesthetics.
I shall proceed in the following way. I shall first discuss the concept
of fiction and designate its place in a general theory of imagination, by
contrasting it with the notion of image as a portrait or a replica. This
analysis will pursue the distinctive ways in which portraits and fictions
refer to reality. I shall thus elaborate the crucial concept of productive
reference as equivalent to reality shaping.
Then I shall test this working-hypothesis by putting it in two different
frameworks, that of verbal symbols and that of pictorial symbols.
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photograph, a copy in the ordinary sense of the word) of some absent thing
which could be shown and perceived elsewhere, or the mental equivalent
of such a physical replica as the mental image, in the usual sense of the
word. Philosophies of ordinary language, following ordinary use, tend to
take for granted the definition of the image as the intuitive representation
of some existing in absentia. To have an image of something is to "see" it
in our mind's eye, without the presence of the actual thing. If we put the
problem in the terms of a general theory of denotation or reference (which
is, to my mind, the most appropriate approach for the .philosophy of
mind or for a philosophical psychology) we have to say that the image as
copy raises no specific question of reference, since it is the same thing,
by hypothesis, that is to be perceived in praesentia or imagined in absentia.
Image and perception differ only as regards their modes of givenness. I don't
mean to say that this difference is not important. Rather it raises a tremen-
dous range of questions. I shall mention only three of them : first, does the
mental image imply some kind of analogon of the thing represented, similar
to the material analogon of the physical portrait ? This is Sartre's question
in L'Imaginaire. Secondly, when we say that we have an image of something,
is there something intuitively "seen" in our mind's eye, as we usually say,
meaning by that a kind of mental presentation of the thing absent, or
do we merely "pretend" to see, as Ryle claims ? Thirdly, as concerns the
mode of belief linked to the specific mode of givenness of the image, how
is it possible that we believe enough in the quasi-presence of the represented
things or persons to the point of preserving and cherishing their portraits,
but not to the point of mistaking the image for the thing ? What is the
meaning of this partial illusion or partial magic displayed by faithful copies ?
Paradoxy which plagues the theory of image as copy (paradox of the non-
physical analogon; paradox of intuitive absence; paradox of quasi-belief)
explains partially why philosophers have so easily endorsed the bias of
common sense and of ordinary language that an image is a physical or
mental replica of an absent thing.
But philosophers have reinforced this prejudice by adding arguments of
their own. Two arguments keep recurring in the literature on the subject.
First, images derive in one way or the other from perceptions. This argument
may already be found in Aristotle's De Anima. Whatever may be the
specificity of the phantasia for Aristotle, it is by comparison to perception
that phantasia is described. And it resembles it, because it proceeds from it.
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That fiction changes reality, in the sense that it both "invents" and
"discovers" it, could not be acknowledged as long as the concept of image
was merely identified with that of picture. Images could not increase reality
since they had no referents other than those of their originals. The only
originality of the image had thus to be found in the spontaneity charac-
teristic of tthe production of the image. For Sartre, this spontaneity sends
us back to our freedom, not to new ways of looking at reality. This spon-
taneity appears to a reflective consciousness as concerns only its non-thetic
activity. For Rile, a mock-performance seems to exhaust its meaning in the
abstention from the straight performance and the likeness of the mock-
performance. Both abstention and likeness seem to belong to a second-
order of discourse which corresponds to Sartre's reflective consciousness.
It is at this point, precisely in opposition to the limited concept of image
found in these two thinkers, that we discover the paradox of fiction:
Because it has no previous referent, it may refer in a productive way to
reality, and even increase reality, as we will say later. However, this "pro-
ductive" reference of fiction requires several important changes in the frame-
work within which the problem is construed in order to arrive at a solution
to the problem. This lecture will specifically address two of these changes.
The first change concerns the shift from the framework of perception
to that of language. What prevents recognition of the "productive" reference
of fiction is the classical assumption that images are derived for perception.
This trait is common to Aristotle and to Hume, although the derivation in
question is in terms of "motion" for Aristotle and in terms of "copies of
impressions" for Hume. A theory of fiction must first break with this way
of putting the problem and cease asking to what extent an image differs
from a perception. Our first positive step, therefore, will be to shift the
problem of images from the sphere of perception to the sphere of language.
After this shift in the problematic itself, we expect to find that the
"productive" aspects of imagination will appear to be linked to some
"productive" aspects of language. The theory of metaphor will provide us
with this new starting point. This, therefore, will be .our first task : to show
how the emergence of new meanings in the sphere of language generates an
emergence of new images.
The second change made at the level of the problematic will be an attempt
to link fiction tightly to work. With both Ryle and Sartre, images are taken
in isolation; they are taken in isolation because they are not "wrought."
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When I see Helvellyn in my mind's eye and when I produce the image of
my friend Peter, no further labor is required than to "see" and to "imagine."
The image remains within the povery of its own appearance. One of the
reasons why the mental picture is able to be understood in an other than
"productive" context, and why the accounts of Sartre and Ryle seem
convincing, is that physical pictures may be handled in such an isolated way.
We may, for instance, withdraw a photograph from a collection and contem-
plate it, as it were, ont of context. Thus, the kinship between physical and
mental pictures suggests that one is able to transfer his capacity from the
former to the latter.
Yet, this does not seem to be the main reason why the aspect of work
has 'been divorced from the notion of image. Actually, the power to deal
with images in isolation is more deeply rooted in the "reproductive"
character of pictures. Pictures may be taken out of context because their
originals enjoy innumerable relations with the rest of the world. And these
relations are already constituted. This explains why isolated images present
the kind of poverty which Sartre rightly ascribes to them. It is not by
chance that at a further stage of the same analysis, Sartre speaks of the
magical aspect of the imagination. This magical attribute consists of the
self-deceptive attempt to "possess" the object of desire in spite of its
absence. This facination with the object "in image" is a kind of reaction to
the poverty of the image as such. Now, the magic of quasi-possession is
exactly *the opposite of what we here call a context of work. Even if magic
is only one among several possible reactions to the image as picture, it
shows in a kind of caricatural way to what extent reproductive imagination
may become parasitic on the picture's original.
This contrast between fascination and work suggests that imagination is
"productive" when thought is at work. Writing a poem, telling a story,
construing an hypothesis, a plan, or a strategy: these are the kinds of
contexts of work which provide a perspective to imagination and allow it
to be "productive." In the last part of this lecture we will draw from
painting one example of this "productive" state of imagination in the context
of work, that of "iconic augmentation." It will appear that, in such a
context, imagination is "productive" not only of unreal objects, but also of
an expanded vision of reality. Imagination at work - - in a work - - produces
itself as a world.
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gender the semantic clash which, in turn, creates the spark of meaning of
metaphor. Imagination is the apperception, the sudden insight, of a new
predicative pertinence, specifically a pertinence within impertinence. One
could speak here of predicative assimilation, in order to underline by the
word "assimilation", on the one hand, that it is not a question of a passively
recorded similitude, but of an active operation, coextensive with the "rap-
prochement" performed by the metaphorical statement, and, on the other
hand, by the word "predicative" that the entire weight of the operation rests
on the copula of the metaphorical statement : X is - like Y.
This predicative assimilation enables the imagination to work as "to
see" . . . "to see similarity."
But why to see and not to think ? Or rather, why is thinking posited as
seeing ?
This is the case for a fundamental reason which pertains precisely to the
logical nature of the predicative assimilation in the case of the metaphor.
Several others have stressed the paradoxical character of this predicative
assimilation which approximates Gilbert Ryle's category--mistake, which
consists of presenting the facts of one category in the idioms appropriate to
another. Eevery metaphor, in bringing together two previously distant se-
mantic fields strikes against a prior categorization, which it shatters. Yet,
the idea of semantic impertinence preserves this : an order, logically ante-
cedent, resists, and is not completeiy abolished by, the new pertinence. In
effect, in order that there be a metaphor, it is necessary that I continue to
perceive the previous incompatibility through the new compatibility. There-
fore, predicative assimilation contains a new sort of tension, one no longer
solely between subject and predicate, but between incompatibility and the
new compatibility. Remoteness persists in closeness. This is why to see
similarity is to see the likeness in spite of the difference. To speak of one
thing in terms of another which resembles it is to pronounce them alike
and unlike. Imagination--in its semantic sense--is nothing but this "compe-
tence" which consists of produdng the genre through the difference, again
not beyond the difference, as in the concept, but in spite of the difference.
Imagination is that stage in the producion of genre, where 'the generic
relationship has not acceded to the quietness of the concept, but lives in
the conflict of "proximity" and "distance." We have arrived here at what
Gadamer calls metaphoricity in general, which is a better name for this
stage of apperception of the generic relationship. Metaphor is the figure of
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style which enables the preparatory stage to interrupt conceptual formation
because, in the metaphorical process, the movement toward genre is arrested
by the resistance of the difference and, in some way, intercepted by the
figure of rhetoric.
Imagination thus identified is doubtlessly the productive, schematizing
imagination. The benefit of a sematic theory of imagination lies precisely
in approaching the image through its verbal nucleus, then proceeding from
the verbal to the nonverbal, from the semantic to the sensible, and not
vice versa. Treated as schema, the image is, in the words of Bachelard, a
being of language. Before being a tarnished percept, it is a nascent signifi-
cation. Here, one could adopt the term "icon" to designate this aspect of
the image which is homogeneous with language. Icon is to language
what schema is to concept. In the same way that the schema is the matrix
of the category, the icon is the matrix of the new semantic pertinence which
is born of the collapse of the semantic kinds under the clash of contra-
diction. In short, I would say that the icon is the schematization of
metaphorical attribution.
One will object that schema is not image. That is true. But one could
understand how schema is displayed in images, in the same way that the
metaphorical attribution is articulated in the schema. The path we follow
is that which Kant has opened in the theory of schematism when he defined
the schema as "a universal procedure of imagination in providing an image
for a concept. ''2 In the schema, the liaison between logical component and
sensible component, or, if one prefers, between the verbal and the non-
verbal movement of the image, is effectuated. The theory of metaphor
furnishes the exemplary occasion for recognizing the insertion of the psycho-
logical into the semantic. It is necessary to acknowledge that this transition is
delicate. The tradition of the image as picture is so strong that one is
tempted to see in the image an intrinsic factor with regard to discourse.
Image remains a mental representation "associated" from without to the
linguistic message, unless it adds whatever it is to the information already
conveyed by the message. But if one starts with the schema-image, one
could understand that it is in producing some images that the predicative
assimilation is schematized. It is in giving a body to images that discourse
produces the alterations of distance, the semantic rapprochement of which
the unusual attribution consists.
The deployment of schema in image has been implicitly recognized by all
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the theoreticians who have recognized in the metaphor not only a tension
between semantic fields, but also a tension between the levels of effectuation
of the ideas brought together. "The tropes through resemblance," writes
Fontanier, "consist in presenting one idea under the sign of another more
striking or better known idea, which, moreover, is bound to the first by
no other bond than that of a certain conformity or analogy." I.A. Richards,
in The Philosophy of Rhetoric, expresses this difference between the levels
of abstraction as a harmony between tenor and vehicle. The metaphor is
neither tenor nor vehicle, but their indissoluble unity. Moreover, the same
correspondence could be expressed in some other metaphors of the meta-
phor : lens, grid, screen, and stereoscopic vision. Consequently, to form an
image is not to have an image, in the sense of having a mental representation;
instead it is to read, through the icon of a relation, the relation itself. Image
is less "associated" than evoked and displayed by the schematization. Lan-
guage remains the bearer of the predicative relation, but in schematizing
and illustrating itself in a pictoral manner, the predicative relation can be
read through the image in which it is invested. The seeing created by
language is therefore not a seeing of this or that; it is a "seeing-as." This
"seeing-as" has little to do with the Humean image, image as a simple residue
of an impression. To see-as is to apprehend the meaning alluded to in a
display of regulated images.
Image thus evoked or excited is not exactly the kind of "free" image
with which associationistic psychology deals. The experience of reading
suggests instead that images which exercise the iconic function with regard
to nascent significations are "bound" images, i.e., images engendered by
poetic diction itself. This is because the poet is an artisan of language,
who, by the sole means of language, produces and shapes images. "Free"
images, presenting the character of occuring images described by classical
psychology--images as pictures--are instead interruptions and diversions to
reading. It is when we stop ourselves from reading and dream that we see
in our mind's eye scenes, pictures which escape the control of the meaning
than they interrupt or divert it. At the lower limit we rejoin the fascinating
image described by Sartre as the self-deceptive attempt to possess magically
the object of desire. But this last step represents a sort of relaxing 04: all the
semantic tensions which constitute the metaphorical process.
The intermediate level of depiction is therefore the most interesting,
between what we have called the schematization of the metaphorical attri-
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bution and the "free" (or even "wild") image. This intermediate level
is what Bachdard had in mind when he spoke of "reverberation." It is also
what Marcus B. Hester describes in The Meaning of Poetic Metaphor. To-
read a poem, he says, is not only to bind "sense" and "sensa," as most
poeticians have put it, but "sense" and "images" as well. In order to
account for the role of these images bound by meaning, he transposes
Wittgenstein's analysis of "seeing-as" from the plane of the perception and
the interpretation of perceived figures to the plane of reading and the
interpretation of the read poem. To read meaning into the images is to see
the meaning as that which the image describes.
Thus understood, the role of the imagination is not merely an accessorial
one and the role of reverberation not a secondary phenomenon. If on tile
one hand, the free image seems to weaken and disperse meaning into
floating reverie, on the other hand the bound image introduces into the
whole process an effect of neutralization, in a word a negative moment,
thanks to which the entire phenomenon of reading is ptaced in a dimension
of unreality, the neutralized atmosphere of fiction. The ultimate role of the
image is not only to diffuse meaning across diverse sensorial fields, to
hallucinate thought in some way, but on the contrary to effect a sort of
epoche of the real, to suspend our attention to the real, to place us in a
state of non-engagement with regard to perception or action, in shore, to
suspend meaning in the neutralized atmosphere to which one could give the
name of the dimension of fiction. In this state of non-engagement we try
new ideas, new values, new ways of being-in-the-world. Imagination is this
free play of possibilities. In this state, fiction can, as we said above, create
a redescription of reality. But this positive function of fiction, of which
the epache is the negative condition, in only understood when the fecundity
of the imagination is dearly linked to that of language, as exemplified
by the metaphorical process. In that case, we grasp this truth : we see some
images only to the extent that we first ,hear them.
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selves and by themselves, true recollection. As for their "instructional" value,
written signs supply not reality but only its semblance, not wisdom, but only
apparent knowledge. Then Socrates adds : "I cannot help feeling, Phaedrus,
that writing is unfortunately like painting : for the creations of the painter
have the attitude of life, and yet if you ask them a question they preserve a
solemn silence." The spoken word also, when one questions it, "always
gives one unvarying answer." Furthermore, written words can circulate any-
where, little caring with whom they come in contact; and when a quarrel
is raised or they are unjustly scorned, they find "they have no parent to
protect them; and they cannot protect or defend themselves." An intelligent
word, on the other hand, is accompanied by wisdom and, being "graven in
the soul of the learner," can defend itself, and knows when to speak and
when to be silent." "You mean," Phaedrus asks, "the living word of
knowledge which has a soul, and of which the written word is properly no
more than an image ?.... Yes," replies Socrates, "of course that is what I
mean."
Thus, foe Plato, images are less than reality, composed of simple shadows.
As for paintings, they are shadows of shadows, supposing it true that
sensible things are already themselves shadows of the real.
The thesis which I want to elaborate here, and incorporate within the
problematic of fiction, is that images created by the talent of the artist are
not less real but more real because they augment reality. It is here that
Dagognet introduces the concept of iconic augmentation in order to charac-
terize the power of the image to condense, spell out, and develop reality.
He opposes this iconic augmentation to the simple function of reduplication
in shadow-images. Resorting to the vocabulary of thermo-dynamics, he states
that if shadows express the entropic tendency toward the equalization and
effacement of enegetic differences in the world, iconic activity merits the
name "negentropic" in so far as it stems the inclination to entropy and
fights against the tendancy to annul contrasts and differences in the uni-
verse. This remarkable way of putting in new terms the ancient problem
of the productive imagination only has meaning if one is able to. defeat
the Platonic argument. This one can do if one is able to juxtapose writ-
ing and painting for purposes of mutual clarification, and if one appre-
hends the dialectic of externality that they have in common. Painting,
in effect, keeps the analysis from turning its back on the classic prob-
lematic of the mental image conceived as an entity internal to the mind
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excellence-- is a mimesis of reality, but under the condition that the poet
creates a new mythos of this reality. Thus mimesis is not simply reduplication
but creative reconstruction by means of the mediation of fiction.
CONCLUSION
In conclusion, I would like to say a word about the further steps which
I believe should be taken in order to liberate the theory of fiction from
the yoke of imagination as picture. We have just considered the first two
steps. One concerned the shift from the framework of perception to that
of language, the second the link between fiction and work. Our contention
was that only imagination at work in a work---could produce a world
out of itself. But the liberation of the theory of fiction would not be com-
plete without taking two other steps. Although this will not be done in any
complete way here, I would at least like to hint at what they involve.
The third step would be the most decisive. It would be to overthrow
the prejudice that it is only in poetry, in the plastic arts and in general
in the kinds of works with which aesthetics is concerned that imagination
is productive. This prejudice is very often perpetuated by aestheticians
themselves who renounce all truth-claims for the arts. They agree too easily
with the description which assigns denotation to science and reserves conno-
tation for the arts, meaning by this last expression that the arts merely evoke
feelings, emotions and passions devoid of any ontological weight. Nothing
is more harmful for a sound recognition of the productive reference of the
imagination than this dichotomy between the sdences and the arts. There-
fore, the denial of the dichotomy between poetic imaginatioh and epist-
emologic imagination would be the active principle of this further inquiry.
Our task, consequently, would be to extend the concept of fiction beyond
language and the plastic arts, and to acknowledge the work of the anal-
ogies, models, and paradigms in the conceptual field of scientific knowledge.
The ground for this extension has already been prepared by the inter-
pretation of metaphor in terms of semantic innovation. If the metaphor is
not merely decorative device, then it has already escaped any emotionalist
theory. It could even provide a clue for what happens in the scientific
sphere with the "displacement of concepts" (in the words of Donald
Schon) or the explanatory function of models (this time using an expression
of Mary B. Hesse). But this extension of the theory of metaphor to that
of models is only one side of the coin. Models in turn provide us with the
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NOTES
~t See B a c h e l a r d ' s Poetics of Space, Beacon Press, Boston (~969), p. xxi; " r e t e n t i s s e m e n t " in
French.
2 Critique of Pure Reason, (A~4o, Bz89) or p. z82 in the N o r m a n K e m p S m i t h translation,
St. M a r t i n ' s Press, N e w York.
8 The text used here is B. J o w e t t ' s translation of The Dialogues of Plato, Vol. I, R a n d o m
H o u s e , N e w York. - T r a n s .
4 See m y contribution to the Symposium on " H u m a n n e s s " held at Ohio U n i v e r s i t y in ~974-
M y paper, " I d e o l o g y and U t o p i a as Social I m a g i n a t i o n , " will be edited with the others g i v e n
then b y D a v i d Stewart of that University.
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