B.M.

S Department
___________________________________Supported by RCLSR

Prerna 2011
…A fountain spring of inspiration

Sadhana Education Society’s

L.s Raheja College

Arts & Commerce
 CONTENTS

I. Event Details

II. The Vision of B.M.S

III. Introduction To Prerna

IV. Theme This Year

V. Speakers Profile

VI. Contact Us.

 Event Detail

Prerna 2011

DATE- 17/February/2011

VENUE- College Auditorium

Sadhana Education Society's
L.S Raheja College of
Arts and Commerce

Time Event Speaker

09:30-10:00 Registration

10:00-10:30 Refreshments

10:30-12:00 Marketing is The Key… Subhroto

Chakroborty

12:00-01:30 Capital Market Landscape Chirayush

Bakshi
Vision of B.M.S

With the global economy undergoing a dramatic change

and growing increasingly competitive, the need of the
hour is a new breed of managers to manage our business
and industry, the government and the economy.

The focus is now concentrated on the education, training

and development of such a new breed of managers.

Sadhana Education Society's

- L.S Raheja College -
 Introduction

The motive behind this elaborate event is comprehensive

enough. The students are encouraged to build an
orientation towards the working conditions in the “Real
World” through an upfront exposure to the acquired
expertise of successful managers of today. These highly
proficient mangers become role models for the students
who then try to picture themselves in the same shoes a
few years down the line.

- TEAM PRERNA -
Theme This Year

Marketing is the key…

The theme is centered on exploring and exploiting the

forces acting upon an existing as well as a potential
Marketing Dynamics. Marketing is often juxtaposed with
the process of promoting products and/or services to
customers via advertising and other promotional channels
to enhance sales. This is often complimented and
facilitates through market research techniques along with
others. However, it is only the experienced Stalwarts of
the Industry who can explain the strategies that underlie
sales techniques, business communications as well as
business developments.

The marketing forces acting upon a consumer bear an

intangible existence. Consequently, the physical senses
are unable to perceive them. The objective of this event is
to interpret the concepts of GenNext Marketing which are
no more associated with fancy logos and catchy taglines.
Rather, they have moved a step forward by reaching out
to the consumer to develop a personal touch even before
establishing the transactional buyer-seller relationship.
Through the forum of this event students will be enabled
to understand the integrated processes through which
companies build strong customer relationships and create
value for their customers and hence for themselves.
Theme This Year

Capital Market Landscape

Dalal Street is the way we know it as in the financial

heart of our country, Capital market generally
considered to be the barometer of any economy. The
vibrancy of this market reflects the optimism &
pessimism of investors in relation to the economy.

The basic function of this market is to create capital I.e.

it is a meeting place of investors, with surplus &
entrepreneurs’ needing capital. It provides investors
with means of participating in a real economy thereby
helping in wealth protection by targeting return above
the rate of inflation.

The Motive is to nurture the minds of our future

managers towards recognition of their skills and
capabilities in order to achieve effective opportunity
capitalization.
Speakers Profile

Subhroto Chakroborty
Head Brand Strategy & Business Development
(India operation)
ISD Group

Mr.Chakroborty is a specialist in building and managing

brands with 17 years of diverse experience in the sectors
of Media Agency (INX MEDIA), FMCG (Coca Cola),
Durables (Century Ply Boards), Banking (ICICI Bank),
Telecom (Reliance Communications), Financial Exchange
(NCDEX ; United Stock Exchange of India as Head of Brand
& Corporate Communications) & Television Media (9X,INX
music & INX news channels).

Mr.Chakroborty has worked extensively through all

functions of brand management & consumer
understanding, thereby developing a core strength in
brand strategy. He has acquired strong analytical skills
coupled with excellent man management approach.
Mr.Chakroborty has an eye for spotting consumer trends
& has a vast knowledge base in market dynamics.
Speakers Profile

Chirayush Bakshi
Country Head Advisory & Vice President
Motilal Oswal Securities Limited

Mr.Bakshi has over 23 years in the Equity broking industry

at various levels in top names like Angel broking, Motilal
Oswal and Emkay. He has worked into various areas and
aspects of the business and has been instrumental to the
growth of all the organizations he has worked for. From
fundamental analysis to technical analysis and derivatives
he has been into the core areas of the industry.

He has shared the dais with celebrities like Arun kejriwal,

Dinesh Thakkar, Ashish Chauhan, Krishnakumar Karwa
and Motilal Oswal.

He has also been addressing various management and

degree colleges all across the country as a guest speaker.
 Contact Us

Sri Ganapathy
Contingent Leader
9820349802

Neil Batavia Dheeraj Tadose

A.C.L (S.Y) A.C.L (S.Y)
9320062118 9892530338

Archit Tandon Ravina Deshpande

A.C.L (F.Y) A.C.L (F.Y)
9833175823 9920416854

SADHANA EDUCATION SOCIETY'S

L.S. RAHEJA COLLEGE OF ARTS AND COMMERCE
Juhu Road, Santa Cruz (West),
Mumbai – 400 054
E-mail: lsr.prerna@gmail.com
© SES-LSRC BMS PRERNA 2011