JOSEPH(JOE) P.

KENT
Round Rock, TX 78681  512-694-1110  joe@joepkent.com

SENIOR LEVEL SALES AND MARKETING EXECUTIVE

Performance-driven Sales Executive specializing in driving multi-million dollar business
development and operations, eager to contribute talents toward supporting the employer
in optimizing bottom-line financial and operational results as a key staff member. Utilize
innovative approach to business development, marketing and client relationship
management strategies to produce exceptional sales, revenue and profitability results.
Core competencies include:

 Strategic Planning and Project  Change Management

Management
 Implement Aggressive Cost
Containment Strategies
 Develop and Executive
Business Plans
 Persuasive
Communicator/Public Speaker
 Territory Development/Market
Penetration
 Customer Relationship
Management
 P&L Management
 Marketing Campaigns, Market
Research & Analysis
 Strong Negotiation/Contract
Management

PROFESSIONAL HISTORY

Michael Angelo’s Gourmet Foods, Austin TX

2000 - 2010
A leading mid-size frozen Italian food producer with a diverse corporate
sales organization, national and international distribution, 400+
employees and annual revenues exceeding $100 Million

Director of Sales | Business Development | Marketing, 2006 to

2010
Promoted to manage all retail sales and marketing functions. Developed
annual plan for retail & natural trade with direct P&L responsibility of
$40M+ in revenue and $8M+ sales & marketing budget. Co-responsible
for $100M in revenue and $20M budget. Developed and led total
company marketing plan, new product rollouts and packaging. Led trade
marketing strategy, developed strong relationships with most major
retailers including Walmart, Target, Kroger, Safeway, Publix, HEB and
multiple regional retailers. Managed marketing department, packaging
and business managers with up to 10 direct reports.

Selected Achievements
• Improved retail and natural channel revenue growth from $20M to
$40M
• Delivered on average $250k in savings per year from
sales/marketing budget while meeting forecasts
 • Delivered key customer efficiencies by nearly 20% leveraging
logistics/supply chain collaboration
• Championed more efficient promotion fund management and
sales reporting processes/accountability resulting in 15% trade
spend savings; delivered $1.3M gross profit improvement through
strategic pricing process

Director of Marketing, 2001 to 2006

Promoted to lead all marketing functions including P&L, advertising,
promotions, trade marketing, packaging development, agency
relationships, analytics and metrics. Led development of company-wide
sales & marketing strategies, contract negotiations for Nielsen, NCH
(coupons), and all marketing agencies. Managed 5 direct reports.

Selected Achievements
• Led switch to national broker (Crossmark) streamlining costs,
improving revenue growth & administrative efficiencies
• Initiated core brand focus process resulting in +22% retail sales
rebound and 4 consecutive years of growth
• Doubled retail NACV in 5 years, improved brand share by 25% in 3
years with leadership in strategic planning, analytics, product
development and strong new business development
• Championed product strategies for all channels of business,
managed launches via performance metrics leading to $5M in
incremental growth average per year
• Improved two underperforming retail business regions (assumed
temporary business manager role for East and PNW on top of
existing responsibilities) resulting in combined +27% vs. PY
growth and subsequent growth
• Led redesign of entire brand packaging portfolio from concept to
completion in tandem with leading development and execution of
major successful consumer advertising campaign (TV, Radio)

JOSEPH P. KENT, PAGE 2

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Marketing Manager, 2000 to 2001

Recruited to co-develop marketing department and manage national
promotional programs including sweepstakes, consumer events, demos,
coupon programs, co-marketing, and all packaging/graphics. Promoted
within 10 months.
• Co-managed all trade marketing within budget, including analysis
and strategy
• Met/exceeded all target metrics for promotional campaigns,
including warehouse club rebate programs and a multi-faceted
national sweepstake program
• Managed 4 direct reports
 ADDITIONAL RELATED EXPERIENCE
Regional Consumer Marketing, Inc, Seattle, WA

Vice President, Sales & Marketing/Co-Founder (1998 to 2000)

Built business from scratch, developed & implemented over 40
successful CPG/Retailer Promotional Programs in four states for over 30
clients plus multiple grocery retailers including radio, print, TV and
events. Managed P & L, all new business development and marketing
functions

Kelly-Clarke, Inc, Grocery Division, Bellevue, WA

Project Manager (1998)
Recruited to manage Starbucks Coffee launch into grocery channel in
Pacific Northwest, highly successful results while managing over 150
people and 99% of target stores completed within project timeline

Various entrepreneurial/teaching positions in Japan (1992 –

1997):
Rogers Corporation, Kobe, Japan, Sales | Technical Consultant
(1995-1997)
Managed introduction of multiple coffee operations in Kobe & Osaka, Japan
for this Japanese company
Kinki University, Seito Women’s College, Wakayama, Japan (1993-
1996):
English Instructor, co-developed curriculum for English Department
Cup ‘o Joe Espresso, Wakayama/Osaka, Japan, Owner/Operator
(1994-1996):
Imported and developed local (and first) espresso cart business in Japan

Special Project

Kent Land Company, Walla Walla, WA

Consultant | Board of Directors, (1998 to Present)

Provide financial and strategic planning, marketing and consultative
oversight for family-owned wheat production partnerships

EDUCATION / AFFILIATIONS
University of Washington – Bachelor of Arts, Political Science

National Frozen & Refrigerated Foods Association

Board of Directors, 2005 to 2010/Advisory Board, 2003 to 2005; Co-chair for
Executive Conference, 2009-2010