Coursework Header Sheet

175395-188

Course BUSI1460: Adv Prof Dev & Res Course School/Level BU/PG
Coursework Ethics clearance form Assessment Weight 0.00%
Tutor P Tubaro Submission Deadline 17/12/2010

Coursework is receipted on the understanding that it is the student's own work and that it has not, in
whole or part, been presented elsewhere for assessment. Where material has been used from other sources
it has been properly acknowledged in accordance with the University's Regulations regarding Cheating
and Plagiarism.

000644203 Muhammad Saleh

Tutor's comments

Grade Awarded___________ For Office Use Only__________ Final Grade_________

Moderation required: yes/no Tutor______________________ Date _______________

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Business School Application for Ethical Approval for Taught Degrees

This form should be completed for any research conducted by students on taught degrees of the Business School. The
coverage of this procedure includes the involvement of human beings and use of records (such as medical, genetic,
financial, personnel, criminal or administrative records and test results including scholastic achievements). Research
should not commence until written approval has been received from the Business School Teaching and Learning
Committee, or where a more detailed review is required by the University’s Research Ethics Committee.

A copy of this application will be retained by the School for up to 6 years. The Business School will provide summary
information to University’s Research Ethics Committee (UREC) and will provide further information to UREC as requested.

1. Title of project: Performance analysis and strategy comparison of Reference Number

Chenone (brand) with its competitors in pakistan”
(for office use)

2. This Project is:

UG Research linked to Taught Course* UG Dissertation*
PG Research linked to a Taught Course*  PG Dissertation*
*May require approval by the University UREC. Should this be the case, then an application using the UREC form will be required.

PLEASE ENSURE THAT THIS FORM IS LODGED BEFORE COMMENCING RESEARCH. IF NOT, YOUR RESEARCH
MAY BE SUSPENDED WITH IMMEDIATE EFFECT.

4. Principal Investigator(s):
Name: Muhammad Nabeel Saleh Banner ID:
000644203

Declaration of Principal Investigator:

The information contained in this application, is, to the best of my knowledge, complete and correct. I/we have read the
University of Greenwich’s Research Ethics Policy and accept responsibility for the conduct of the procedures set out in this
application in accordance with it. I/we have attempted to identify all risks related to the research that may arise in
conducting this research and acknowledge my/our obligations and the rights of the participants.

Signature(s): ..............................................................................…………….....………………………….…..

Name(s) in block capitals:.........................Muhammad Nabeel saleh………………………………..……………..

Greenwich email: ………sm564@gre.ac.uk……………………. Date: ………….10.03.11…………

Supervisor’s recommendation:
I have discussed the project with the applicant, and approve of the planned course of research, subject to tutorial
monitoring.

Supervisor’s signature:…Guido conaldi……………………………Greenwich email: ……………

Print Name: ………………………………………………
Outcome:
The HSS-REC has reviewed this project and considers the methodological/technical aspects of the proposal to be
appropriate to the tasks proposed.

This application is approved on behalf of the Business School Teaching & Learning Committee
This application has been referred to the UREC

Approver’s Signature: ..........................................................................…………………..……….

Name(s) in block capitals: ..................................................................................……..………….……….

Date: ……………………………………………Email ……………………..…………………………..

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Details of the Project
2. Proposed start date: June 2011 4. Probable duration: 3 months

5. Brief outline of project

(This should include the purpose or objectives of the research, brief justification, and a summary of methods. It
should be around 150 words in everyday language that is free from jargon).

The specific objectives of this study with reference to the CHENONE brand are following:
• Identify competitors and analyze their strategies
• Evaluate customer preferences through secondary and primary data.
• Evaluate company’s macro and micro environment.
• Analyze brand identity of CHENONE.
• Evaluate the financial statements and annual report to calculate the profitability
• Evaluate the growth of the company over the years.
• Analyze market share compared to the competitors
Data we will collect for this research by using different sources and
techniques.
Questionnaires, telephonic interviews,publications and secondry sources

Participant Details
6. Will the research involve human participants?
Yes  No

7. Could the participants be considered:

(a) to be vulnerable? (e.g. children, mentally ill?) Yes No 
(b) to feel obliged to take part in the research? Yes No

If the answer to either of these is yes, please explain.

Informed Consent
8. Will the participant’s consent be obtained for involvement in the research, orally or in writing?
(Please attach an example of written consent for approval):
Yes No

How will consent be obtained? If not possible, explain why.

It will mainly invove telephonic interviews, questionnaire and secondary sorce. Question will be
unstructured and interview will be structured.

Please attach a participant information sheet where appropriate.

Confidentiality / Anonymity
9. If the research generates personal data, describe the arrangements for maintaining anonymity
and confidentiality or the reasons for not doing so.

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 I assure that data collect from questionnaire will remained as come from anonymous source.

Data Access, Storage and Security

10. Describe the arrangements for storing and maintaining the security of any personal data
collected as part of the project. Provide details of those who will have access to the data.

Data will remain secure and never be published anywhere and will be disposed off after completion.

It is a requirement of the Data Protection Act 1998 to ensure individuals are aware of how information
about them will be managed. Please tick the box to confirm that participants will be informed of the
data access, storage and security arrangements described above. 
Further guidance about the collection of personal data for research purposes and compliance with the
Data Protection Act can be accessed at the following web link. Please tick the box to confirm that you
have read this guidance (http://www.gre.ac.uk/policy/rep
Risk and Risk Management
12. Are there any potential risks (e.g. physical, psychological, social, legal or economic) to
participants or subjects associated with the proposed research?
Yes No  If Yes,
Please provide full details and explain what risk management procedures will be put in place to
minimize the risks:

13. Are there any potential risks to researchers as a consequence of undertaking this proposal that
are greater than those encountered in normal day-to-day life?
Yes No 
If Yes please provide full details and explain what risk management procedures will be put in place
to minimize the risks:

14. Are there any other ethical issues that have not been addressed which you would wish to bring
to the attention of the School reviewers and/or University Research Ethics Committee

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Siutable references will be provided to keep my research separate from the other’s work. All
primary data will remain as come from anonymous source.