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Business Tools

•Change Management
•ADKAR

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 ADKAR Model
• Is a goal oriented change management model that
allows change management team focus their
activities on specific results

• ADKAR describes the required phases that an

individual will go through when faced with change.

• ADKAR is a foundational tool for understanding

“how, why and when” to use different change
management activities.

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Choosing ADKAR

•Change
•Reactive v Proactive?
•Proactive?
•Which Tool?
•ADKAR Model

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The ADKAR Model

•Prosci
•1998
•Research
•> 300 companies
•Distilled Success Factors

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 Prosci Benchmarking Report
Best Practices in Change Management from 2007 with
426 participants from 59 countries states the following:

Greatest contributors to success:

1. Active and visible executive sponsorship
2. Structured change management approach
3. Frequent and open communications around the need
for change
4. Dedicated resources for change management
5. Employee participation

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 Prosci Benchmarking Report
Best Practices in Change Management from 2007 with
426 participants from 59 countries states the following:

Greatest change management obstacles:

1. Ineffective change sponsorship from senior leaders
2. Resistance to the change from employees
3. Poor support and alignment with middle
management
4. Lack of change management resources and planning

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 ADKAR – Acronym
A Awareness
D Desire
K Knowledge
A Ability
R Reinforcement
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 ADKAR MODEL

– Awareness of the need for change (why).

– Desire to support and participate in the change
(our choice).
– Knowledge about how to change (the learning
process).
– Ability to implement the change (turning
knowledge into action).
– Reinforcement to sustain the change (celebrating
success)

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 A = Awareness
Awareness of •Management
the need for Communications
change •Customer Input
•Marketplace changes
•Ready-access to
information

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 D = Desire
Desire to • Fear of job loss
participate and • Discontent with current state
support change • Imminent negative consequences
• Enhanced job security
• Affiliation & sense of belonging
• Career advancement
• Acquisition of power or position
• Incentive or compensation
• Trust & respect for leadership
• Hope in future state

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 K = Knowledge
Knowledge on •Training & Education
how to •Information access
change •Examples & role models

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 A = Ability
Ability to •Practice applying new
implement skills or using new
required skills processes & tools
& behaviors •Coaching
•Mentoring
•Removal of barriers

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 R = Reinforcement
Reinforcement to •Incentives & rewards
sustain the •Compensation changes
change •Celebrations
•Personal recognition

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 ADKAR MODEL

Service Improvement
Workshop
ADKAR MODEL

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 ADKAR MODEL

Service Improvement
Workshop Foluso Aribisala
Communication And Training Activities

• Each communication and training activity

contributes to the successful implementation
of the change. For example, communications
are instrumental in building awareness of the
need for change and executive sponsorship is
a primary activity for creating awareness,
desire, and reinforcement.

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 Communication Mapping

The mapping of communication and training activities

to the ADKAR stages is given below.

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Communication Roles

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 Change Communication Plan (Template)

Communication plans need to be structured and targeted to stakeholders needs

No Timing Phase Spokes Purpose Message Channel/Action Audience Accountability

of the Project Person Content

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 Communication and Training
Activities
The ultimate goal of the training activities is to
minimize “the time to proficiency”, the time needed to
adapt to the new system and to realize its potential.
Requirements:

• Training Plan
• Training Schedule
• Training Module and Documentation
• Training Delivery & Support
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 Communication and Training
Activities
No Training Plan Training Development Training Deployment

1 Training Needs Analysis Training selection Training The Trainer

2 Training Project Plan Training Material Prepare &

Implementation
3 Tools, Techniques & Training Schedule Pilot Training
Templates
4 Performance Support Aids Training Logistic Plan Refresher Training

End User Training

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