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SUCCESS STORIES!
Creating a better touch
point for brands to connect
with their audience.
UNDERSTANDING CAFÉ COFFEE DAY
India's largest coffee conglomerate, Amalgamated Bean
Coffee Trading Company Ltd
Pioneer of the café culture and the first to launch the „coffee
bar‟ concept in India
Dwell time: Though other mediums could talk of higher time spent on the
medium, ad communication is much limited to a few seconds. Vis a Vis
communication is effective for the complete dwell time at CCD.
Unique
creative
concepts
THE INTANGIBLE BENEFITS
Research shows Café Coffee Day to be perceived as the
home away from home.
The distinctly segmented Target Group is with friends &
colleagues (key reference groups)
Relaxed and in a receptive mood, having a good
time…having fun!
CAFÉ COFFEE DAY OFFERS THE MARKETER:
Mechanics:
Visibility: High impact intersections like Wall, Standee, Tent Cards.
As soon as the customer sits down, he/she is handed over a Vivel/
Fiama gift hamper by the team member and requested to fill up a
CRM form.
The CRM forms are collected in the drop box kept on the counter.
Wrigleys:
Campaign Objective:
On-ground support for IDA Certification for Orbit
Scope:
35 Cafes in Mumbai-Delhi-Bangalore
In-café Activation:
Tent Cards on tables
A free sample with all orders
Verdict:
Successful, with 10L samples dispensed over a period of 30 days
SAMPLING
Aim:
To support Soya Milk re-launch and communicate its benefits
Collaterals:
3-D Table Stickers and Standees
Verdict:
Successful with approx 5 L samples dispensed over a period
of a month
OUT OF THE BOX IDEAS