Jay Hofkamp

406 Prairie Grass Court ● Hartland, WI 53029 ● (262) 361-4348 ● jhofkamp@gmail.com ● www.jayhofkamp.com

PROFESSIONAL PROFILE
Results driven marketing executive with 15 years experience leading ecommerce and multi-channel marketing, sales,
and operations in highly competitive markets. Proven ability to develop highly effective and measurable strategies to
drive revenue growth, build market presence, increase customer acquisition, and expand brand awareness.
Core Strengths
• Customer Acquisition & Retention • Social Media Marketing
• Strategic Planning • Catalog/Direct Marketing
• Brand Launch / Position • Product Development
• Search Engine Marketing • Project Management
• Search Engine Optimization • Online Analytics
• Affiliate Marketing • Website Platforms/Shopping Cart Systems
• Email Marketing • Website Design, Development, and Usability

EXPERIENCE

Director of Ecommerce
Wisconsin Food Gift Company, LLC. Sun Prairie, Wisconsin 2007 to 2009
Established and executed ecommerce marketing, sales and operations directives for a direct marketing and
wholesale company of food gifts. Developed strategic marketing plans, promotional plans, forecasts and budgets to
grow revenue, customer file, and brand awareness through online and integrated marketing efforts with the catalog
and direct sales divisions.
• Increased online sales 168% with visitor traffic growing 189% in a two year period:
• Search engine marketing sales increased over 250%.
• Organic search engine sales growth up 440%.
• Email marketing sales gained 196%.
• Developed a successful affiliate marketing program offering compelling marketing materials and attracting top
affiliates resulting in over 200% sales growth.
• Identified, developed, and launched a new product line (1800FoodGifts.com) expanding sales 18%.
• Directed the design and implementation of a load balanced web server farm substantially improving
scalability, security and providing 99.9% availability.
• Developed and implemented a successful drop-ship program expanding sales and overall reach through
Macys.com, Target.com and Overstock.com.

Director of Marketing
BuySeasons, Inc. (BuyCostumes.com) New Berlin, Wisconsin 2005 to 2007
Oversaw all marketing and sales activities in the U.S. and 45 International countries including overall strategies,
forecasts, and budgets for the largest online retailer of costumes and party supplies. Managed online and catalog
marketing planning, media planning, brand building, communications, product development, research, and
measurement of all advertising and promotional campaigns.
• Delivered 149% sales growth from $16.5 million in ’04 to over $41 million by end of ’06:
• Search engine marketing sales up 337%.
• Email marketing sales gained 738%.
• Award winning affiliate marketing program with sales growth over 221%.
• Over 230% growth in catalog sales.
• Managed a $5 million marketing budget while increasing the overall marketing ROAS (Return on Advertising
Spend) by 15%.
• Implemented one of the first innovative retail uses of streaming media employing a “QVC” style costume show
integrated with a custom shopping cart allowing immediate purchase of showcased products via the video.
• Identified, developed and launched a new party product line successfully expanding the product portfolio by
30%.

Resume: Jay Hofkamp ● JHofkamp@gmail.com ● 262-361-4348 1 of 3

Director of Business Development
The Garvey Group Oak Creek, Wisconsin 2003 to 2004
Shaped and marketed a new product offering of online ordering, reporting, and fulfillment system for marketing and
sales collateral including web-based print on demand, lead generation and management services.
• Conceived and launched iTask (GarveyiTask.com), a hosted e-procurement management system increasing
sales by 25% while expanding existing clients’ sales and penetrating new markets.
• Directed a cross-functional team of sales, IT and marketing staff. Coordinated online operations and
marketing efforts including web site systems, marketing campaign planning, proposals, and sales collateral.

Sales Executive
Computer Associates Milwaukee, Wisconsin 2001 – 2003
Sold ecommerce portals and business intelligence software solutions consultatively. Managed overall sales cycle
from initial call, business development, channel partnerships, developing and presenting overall solutions, contract
negotiation and account management.
• Achieved top 10% in product sales within the first 14 months of employment.
• Negotiated multi-million dollar proposals for software and service solutions effectively.

Managing Principal Consultant

BroadVision, Inc. Brookfield, Wisconsin 2000 to 2001
Identified and implemented clients’ ecommerce marketing strategies including one-to-one and behavioral strategies
for the BroadVision web platform and content management software. Responsible for all project and resource
management, account management, and customer training.
• Consulted and managed multi-million dollar projects for Fortune 500 accounts including Rockwell, Fingerhut,
and Strong Funds (now Wells Fargo Advantage Funds).
• Created, marketed and managed the first BroadVision One-to-One Personalization User Group.

Co-Founder and Principal

JADE Technologies, Inc. Brookfield, Wisconsin 1995 to 2000
Conceived and grew a multi-million dollar, web development, ecommerce, web hosting, Internet connectivity, and
communication services business providing the overall business and marketing direction and execution of
promotional plans, sales, and operations.
• Identified customers needs to design web sites using HTML, ASP, CSS, SQL, Dreamweaver, and Photoshop.
• Developed and managed client email campaigns, search engine marketing, search engine optimization
services and overall website and campaign performance.
• Presented and instructed at ecommerce conferences and seminars.

Operations Manager
Pendl Company Waukesha, Wisconsin 1992 to1995
Managed manufacturing operations, procurement and production for a laser toner re-manufacturer with over $25
million in revenues. Responsible for P&L, budgets, forecasts, plant layout, scheduling while supervising up to 30
employees.
• Increased productivity 134% through plant re-engineering and reclassification of jobs.
• Designed and implemented a quality assurance program that decreased defects 79% in the first year.

PROFESSIONAL ACTIVITIES and HONORS

Board Member: Milwaukee Interactive Marketing Association (MIMA), 2006.
Best Store Marketing and Promotions Award: National Party Retailing Awards (2006 marketing campaign).
Horizon Greatness Award: Commission Junction 2005 Horizon Awards.

EDUCATION
University of Wisconsin – Milwaukee
Bachelor of Arts - Business Administration Degree
Keller Graduate School of Business – Milwaukee, Wisconsin
Pursing MBA – Marketing, 50% completed

Resume: Jay Hofkamp ● JHofkamp@gmail.com ● 262-361-4348 2 of 3

Wisconsin Food Gifts Company
http://www.1800FoodGifts.com
http://www.WisconsinCheeseman.com
http://www.Mille-Lacs.com
http://www.Scottsfundraising.com/

Buyseasons, Inc.
http://www.Buycostumes.com
http://www.Buyseasons.com/
http://www.HalloweenMagazine.com/
http://www.EverythingHolidays.com/
http://www.HalloweenAssociation.com/
http://www.Buycostumes.tv/
http://blog.Buycostumes.com/
http://www.myspace.com/buycostumes
http://www.Deal.com/

The Garvey Group

http://www.TheGarveyGroup.com/
http://www.GarveyItask.com/

BroadVision, Inc.
http://www.BroadVision.com/
http://www.PTplace.com/ (Rockwell)
http://www.Fingerhut.com/
http://www.WellsFargoadvantagefunds.com/ (Strong Funds)

JADE International, Inc.

http://www.JADEInternational.com/
http://www.RapidCat.com/

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