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Event Information:
Oct. 1 to Oct. 3, 2010
Showings at 7 p.m. and 10 p.m.
Finger Lakes Drive-In Theater
1064 Clark Street Rd.
Auburn, N.Y. 13021
$5 Admission/person
Contact Information:
Elise Trent
American Cancer Society
Media Relations Officer
(703) 927-8109
etrent@syr.edu
Linda Smith
Paramount Pictures
Media Officer
(555) 637-8279
lsmith@par.com
PRL 605: PUBLIC RELATIONS WRITING CLASS ASSIGNMENT - FOR CLASS PURPOSES ONLY
Table of Contents
Page 4: Biographies
Employee Newsletter
American Cancer Society and Paramount Pictures Join Forces for “Drive-In For Life”
Syracuse, N.Y. - American Cancer Society and Paramount Pictures are partnering to host a drive-in
movie weekend at the Finger Lakes Drive-In Theater in Auburn, N.Y. Oct. 1 to Oct. 3. The theater will be
showing a newly released movie at 7 p.m. and 10 p.m. each night.
“Paramount is proud to pair such a good old traditional American movie experience with a great cause
like the American Cancer Society,” said Executive Vice President of Movie Screening Jason Aldeno.
Admission will be $5 per person; food and beverages will be available at the Finger Lakes Drive-In
snack bar. 100 percent of the revenue will go to the Syracuse Division of the American Cancer Society.
“We look forward to raising cancer awareness this coming weekend with Drive-In for Life,” said
American Cancer Society Syracuse Division President Michelle Lambert. “And we encourage families
and people of all ages to attend this wonderful event.”
“Iron Man 2” will be shown Friday, Oct. 1. “Middle Man” will be shown Saturday, Oct. 2, and “Dinner
for Schmucks” will be shown Sunday, Oct. 3. Tickets may be purchased at the door or in advance. Please
visit http://www.cnycancer.org/drivein to purchase tickets, make a donation, get directions, and obtain
additional information regarding the Drive-In for Life.
About American Cancer Society The American Cancer Society is a national non-profit committed to
cancer-related research, prevention measures, and cures. Some of the American Cancer Society’s most
notable fundraisers include “Relay for Life” and the “Hopkins 4K for Cancer.”
About Paramount Pictures Corporation Paramount Pictures Corporation is a subsidy of Viacom Inc,
and focuses on film production and distribution. Founded in 1912, Paramount Pictures Corporation is
one of the top-grossing media studios and is American’s oldest operating film studio.
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The non-profit is divided into 13 geographical subdivisions and operates over 3,400 offices in the
United States and Puerto Rico. American Cancer Society is headquartered in Atlanta, Ga.
The organization’s symbol is an upward pointing sword encircled by two serpents. The symbol,
designed by George E. Durant, was adopted in 1928. The serpents represent the scientific and
medical focus of the organization; the blade is indicative of the organization’s crusade against cancer.
Some of the organization’s most notable fundraisers
include “Relay for Life,” “Hopkins 4K for Cancer,” and
the “Great American Smokeout.” American Cancer
Society is also using social media and digital platforms
to raise money with “Relay for Life of Second Life” and
mobile phone campaigns. The money raised by the
American Cancer Society can go towards research
grants, research programs, prevention programs,
patient support programs, detection and treatment
programs, and future fundraising events.
Survivor support and treatment information is also available via the American Cancer Society
website and information campaigns. After diagnosis, the American Cancer Society works to help
patients understand their diagnosis, find treatments, be informed, and understand all of the steps to
recovery. The American Cancer Society promotes and finances revolutionary, cutting-edge research
for new cures and treatments. Through the support of volunteers, the American Cancer Society is
able to maximize its potential to reach Americans and fight cancer. Volunteers are the backbone of the
organization and provide a significant portion of the manpower for the organization’s fundraisers.
The American Cancer Society steadfastly promotes cancer research in hopes of finding cures and
treatments. The organization seeks strong community involvement and support in its fight against
cancer. The American Cancer Society aims to increase cancer awareness and knowledge through
partnership events and information campaigns.
For more information about the American Cancer Society please visit http://www.cancer.org/
aboutus/index or contact Media Relations Specialist Elise Trent at (703) 927-8109 or etrent@syr.edu
Paramount Pictures Corporation is a global filmed media studio and filmed media producer/
distributor. Company subdivisions include digital, home entertainment, network and cable
television, studio operations, and consumer products & relations.
Adolph Zukor founded the Famous Players Film Company after successfully operating a New
York nickelodeon and distributing the “Queen Elizabeth” 1912 movie. Adolph Zukor produced and
distributed movies in New York for one year before investing in Paramount Pictures film distribution
company and becoming a leading director for the company.
Paramount Pictures Corporation is a subsidy of Viacom Inc. Viacom Inc. is a premiere global
entertainment content company.
He has felt the impact of cancer in his own life, losing his grandmother
and mother to the disease. In addition, his long-time wife, Carole, is a
breast cancer survivor. Prior to his current position, John Seffrin was
a professor of health education at Indiana University and chairman of the Department of Applied
Health at Indiana University from 1979 to 1992. Seffrin has also served as the president of the
International Union Against Cancer and the C-Change Steering Committee. He also spearheaded
the creation of the National Center for Tobacco-Free Kids.
What is cancer?
According to the United States Government’s National Cancer Institute, the term cancer
includes all diseases consisting of abnormal cells that not only divide uncontrollably, but
also invade other tissues in the body
How many people will be diagnosed with a new case of cancer this year?
An estimated 5.2 million new cases of cancer will be diagnosed this year.
How many deaths will occur from cancer this year in the United States? In the world?
Cancer will claim approximately 560,000 lives in the United States in 2010. Cancer will
claim approximately 7.4 million deaths worldwide in 2010.
References:
National Cancer Institute (N.C.I.) - http://www.cancer.gov/cancertopics/what-is-cancer
World Health Organization (W.H.O.) - http://www.who.int/mediacentre/factsheets/
fs297/en/index.html
public service announcements among young Montgomery College in Silver Spring, Md. The
adults who smoke a pack or more of cigarettes study will be run by five doctoral candidates
per day. Young adults between the ages of 20 under the supervision of Montgomery College
and 25-years-old will view throat cancer public Professor John Michaelson, PhD. The research
service announcements. The participants will team will evaluate data from Montgomery
then complete an extensive survey concerning College students to determine whether there
the effectiveness of the public service may be a causal link between diet and throat
announcements. The subjects involved in the cancer rates. Student participants will keep
study will also participate in a 60 minute focus detailed journals for the next five years. They
group led by researchers. will record detailed accounts of food and
The third study to be funded by the grant beverages consumed during this period as
will be directed by University of Maryland, well as detailed accounts of their personal
College Park, Professor Don Snickerson, behaviors, such as smoking and drug use. This
PhD. This study will evaluate the success is a preliminary study which may or may not
and effectiveness of a prior Maryland State be conducted on a larger scale using a larger
Department of Health throat cancer print population pool in future years. The study is
campaign targeted at reducing smoking an initial investigation into a potential link
among Maryland public high school students. between throat cancer and diet and will not
Participants will be randomly selected from come to any generalizable conclusions based on
all Maryland public high schools across the the brief time period and small sample pool used
state. They will be asked to complete an online to select participants for the study.
survey regarding the print campaign. To test These studies may yeild valuable data for
the residual effects and impact of the campaign, the American Cancer Society to use in future
participants will view a series of throat cancer campaigns. Concrete statistics, especially those
print advertisements and be asked to indicate provided by credible third-party researchers,
which advertisements were printed as part have proven to be effective tools of persuasion in
of the Maryland State Department of Health cancer campaigns.
throat cancer print campaign and which print Statistics gathered from research, such as the
advertisements were not part of the campaign. aforementioned four studies, aid the American
The results of this study will aid the Maryland Cancer Society with prevention measure
State Department of Health in its decision to campaigns aimed at reducing the prevalence of
renew the campaign in future years. risk factors in the lives of individuals in order to
The last study that will receive funding from reduce the risk for cancer.
the government grant will be conducted at
Employee
Birthdays
Michelle Robinson
Sept. 29
John R. Smith
Oct. 31
If you have any questions, concerns, or comments about this issue of the employee newsletter, please contact Elise Trent, editor, by
phone at (703) 927-8109 ext. 555 or by email at etrent@syr.edu. All responses will be kept confidential.